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0 in the Enterprise
Presented by Sam Huleatt CEO, Heights Media Group
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Web 2.0 Innovations
“Consumer-Facing” web applications
Collect, Organize, Republish, Extend, Share Perpetuates new era of Openness & Socialization
What’s Different About Web2?
Traditional Technology Adoption Pattern:
Military > Enterprise > End-Users
Web 2.0: Starts with End-Users! Example: Instant Messaging
Web 2.0 + Business = Enterprise 2.0
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What is Enterprise 2.0?
“The use of emergent social software platforms within companies, or between companies and their partners or customers” - Andrew McAfee
Employees bring from home expectations of how computing should be…
Q: Why use company email when I can use Facebook messaging? “I want to write about work on my blog” “I’ll look it up on Wikipedia”
Businesses lag consumers on the tech curve Companies struggle with the reality of employees using tools not behind the firewall Q: How do companies embrace technology that encourages openness, disrupts conventions and whose value is difficult to measure?
• • • • • Data Security Identity Privacy Information Authenticity Copyright & IP
Reluctance to adopt technology not offering individual incentive Technology learning curve 9x Rule (McAfee) Fear of accountability
Folksonomy (tagging) Crowd Sourcing (collective intelligence) Productivity Automation (lowers costs) Software as a Service Social Architecture (Social Networking)
Legacy Systems: Oracle, SAP, Microsoft Collaboration 1.0: IM, Email, Basecamp (silos) SaaS Systems: Salesforce.com
Blogs, Wikis, Social Bookmarking Communications: Skype, Video Conferencing Hosted Processors: Zoho, Google Docs Platforms (Mashups): IBM, Blogtronix, SocialText
Social Media Tools: Prediction Markets, Corporate Social Networking, Digg, LinkedIn Answers Niche SaaS Apps: Freshbooks, Blinksale, Dopplr
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Office Infrastructure 2.0
90% of enterprises consider themselves “virtual,” with team members in separate geographic locations
• Globalization • Niche Specialization • Entrepreneurship
42% 90+ 11
Communicate Mostly via IM
Daily average minutes spent on social networks Average Number of Text Messages sent daily (mobile)
Leadership can emerge at any level Tech savvy employees can outperform the highest IQ’s Generation Y employees demanding work/life balance = remote work
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No Clear Winner: Up for Grabs!
Microsoft market share is threatened Google Strategy: Innovation & acquisition AOL & Yahoo Looking for new strategies
Facebook for Business? Virtual Worlds…SecondLife Streams: Pownce, Tumblr
Sam Huleatt LeveragingIdeas.com HeightsMediaGroup.com