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Great Lakes
Business Analytics
Certificate Program
It is becoming imperative for businesses to
draw insights and tangible actions from data.
Business Analytics is indispensable for
today’s managers and business leaders.
Our Analytics Credentials

4 Top Ranked Programs

3000+ Students

1 million hours of learning delivered

100+ Industry Experts

25+ India’s best analytics faculty

Over 90% participants recommend the program to others

BUSINESS �is Program Is For You.
ANALYTICS The BACP program adds value to all participants whether they are
working executives, technology professionals, entrepreneurs, industry
leaders, or final year students. Some of the most determinative reasons

CERTIFICATE for you to pursue the program are:

PROGRAM BACPP You want to develop analytical problem solving

as a skill set for yourself

Great Lakes BACP is a 6-month online data analytics

certification that enables participants to gain in-depth and
hands-on knowledge of analytical concepts. It takes a You want to learn analytics tools and
techniques used by leading companies and
practical approach to teaching analytics enabling
analytics experts
participants to apply their learning immediately.

You wish to transition your career into analytics

roles and companies
Through BACP, we intend to bring analytics education to
every single individual across the globe from the comfort of
their homes. We enable our learners to meet the
You are looking to use analytics in your
ever-changing demands of the data-driven world by giving current role or company
them access and exposure to world-class faculty along
with personalized mentorship from industry experts.

You are keen to build an analytics practice within your

company or are looking to startup on you own
If You Choose is Program,
You Will:
Be able to confidently use tools like R and Excel
used in analytics

Network with the who’s who of the

analytics industry

Make successful transitions from other

fields like IT to Analytics

Learn in a structured framework that

ensures program objectives are met

Develop your employability profile under

expert guidance
Personalized Learning
1 - Interaction with mentor in a small group of 5
- Get personalized attention from an industry mentor

Program Hands-On Exposure

Beneets 2 - 6 experiential learning projects in the program
- Practical assignments and case studies
- Hands-on practice on data sets in an instructor-led session
The Business Analytics
Certificate Program by Great
Lakes is a unique opportunity for Distinguished Mentors
participants to pick up the 3 - A pool of analytics experts from different domains
- Practical knowledge and insights into real-world business problems
analytics skills needed to build
their careers in analytics and ace
their job interviews. The content Industry Exposure
ha been specifically designed 4 - Insights from industry leaders and analytics experts
by expert faculty and - Exposure to thought leaders’ viewpoint
practitioners to address current
industry needs in analytics and
Great Lakes Advantage
data science.
- Certification by Great Lakes
5 - Award-winning world-class faculty
- Ranked amongst India’s best analytics schools

Career Support
6 - Career enhancement sessions with Industry experts
- Insights on resume building and cracking analytics interviews
- Access to Great Learning Analytics Job Board
Mathangi SV
M C Ranganathan
“ understanding
The course has added a new dimension to my
in a profession in which I have been for
almost 20 years. I can now use better sampling and
better models.

& Co, Chartered Accountants

J Chandrasekarn
“ sessions.
I like the sequence of courses and pace of learning
Assignments were made to reinforce the
concepts learnt while also allowing for exploratory
work. Feedback provided was consistent and response

time was very satisfactory.
Program Learn by Personalized Industry
Doing Learning
BACP is a one-of-its-kind
innovative program that provides
a structured learning framework
An experiential learning A group of 5 participants Each module involves industry
to students for effective learning project at the end of every connects with their mentor to exposure with significant
and application of Business module helps candidates apply engage in a doubt clearing interaction with mentor and
their understanding of the session. other industry guest speakers
Analytics concepts. The program concepts they have learned. planned at regular intervals.
has about 150 learning hours
Practical assignments are Pa
Participants follow their These sessions ensure that a
sp evenly over a period of 6 designed to enable candidates instructor as they work on candidate’s learning is
to learn by application of data sets to learn various thorough and he is aware of
months. An exhaustive concepts learned during Analytics tools. latest advancements in the field
framework ensures focus on all self-study and industry of analytics.
critical aspects of business
analysis that candidates can
cover in a structured way. The
curriculum combines essential
business analytics tools and
techniques with comprehensive
assessments to ensure learning
outcomes are achieved.
Farookh Ahmed N
“ assessments;
Comprehensive course content, assignments &
Clear explanation of queries, tracking
students by appointing mentorship to finish
the course on time.

“ lecture
I really liked the complete program structure. The videos,
classes, assessments helped to gain complete
knowledge of the Analytics area. Program
coordinators played a key role in ensuring all members are

Gokul Ram Sivathan completing the course and provided motivation.
Hewlett Packard Enterprise
Module 1: Introduction to Analytics

Introduction to Analytics Analytics Landscape Expert Talk Assessment 1

Data Scientist Toolbox – Excel Introduction to Excel Data Analysis in Excel Working with Excel Assessment 2

Getting and Cleaning

Data Scientist Toolbox – R Introduction to R Data using R Working with R Assessment 3

Experiential Learning - Project 1 Demo and Practice : Converting Unstructured data into structured Data Using R and mini project doubt clearing

Module 2: Fundamentals of Business Statistics

Measures of Central Correlation

Descriptive Statistics Presentation of Data Tendency and Variation Assessment 1
Industry Session

Basic Probability Concepts Demo and Practice

Inferential Statistics Inferential Statistics Assessment 2
Probability Distribution with data set

Estimation and Hypothesis Testing Estimation Hypothesis Testing Demo and Practice Assessment 3

Experiential Learning - Project 2 Demo and Practice with data set of given project and doubt clearing
Module 3: Advanced Statistics

Introduction to
Regression Simple Linear Regression Multiple Linear Regression Assessment 1

One way ANOVA Demo and Practice

ANOVA Purpose of ANOVA Assumptions of ANOVA
Two way ANOVA Assessment 2

Factor Analysis and Principal Factor Analysis Dimension Reduction Demo and Practice Session
Which to use when
Component Analysis Principal Component Method Problems Assessment 3

Experiential Learning - Project 3 Demo and Practice with data set of given project and doubt clearing

Module 4: Machine Learning

Unsupervised Learning : Unsupervised

Data Mining Using Decision Trees Industry Session Assessment 1
Clustering Association Rules

Classification Algorithm - CART Demo and Practice

Decision Tree Random Forest
Decision Trees CHAID Assessment 2

Classification Algorithm - Quadratic Discriminant SVM Demo and Practice

Discriminant Analysis Linear Discriminant Analysis
Analysis K nodes Classification Assessment 3

Experiential Learning - Project 4 Demo and Practice with data set of given project and doubt clearing
Module 5: Predictive Modelling

Neural Networks Introduction to NN Basic Structure Application of NN Assessment 1

Predictive Continuous
Linear and Non Linear Regression Non Linear Regression Demo and Practice Assessment 2

Model Comparison and Machine Learning Model Validation

Gradient Boosting Machine Assessment 3
Further Improvement Techniques Demo and Practice

Experiential Learning - Project 5 Demo and Practice with data set of given project and doubt clearing

Module 6: Forecasting Techniques

Industry Session
Time Series Analysis Time Series Analysis Components of Time Series Winter Holt Model
Assessment 1

Exponential Smoothing Forecasting Demo and Practice

ETS Models Exponential Moving Average
Techniques Constructing an ETS Model Assessment 2

AIRMA Model Demo and Practice

Advanced Techniques Stationarity Random Walk Model
Autocorrelation Assessment 3

Experiential Learning - Project 6 Demo and Practice with data set of given project and doubt clearing
Program Faculty

Professor (Statistics and Professor (Analytics and Associate Professor (Statistics
Professor (Statistics and Business Analytics), Great Quantitative Methods), Great and Business Analytics), Great
Business Analytics), Great Lakes Institute of Lakes Institute of Management Lakes Institute of Management
Lakes Institute of Management | PhD, MS | P h D ( P e n n S t a t e U n i v e r s i t y, | P h D ( S t a t e U n i v e r s i t y, N e w
Management | PhD (Indian (Manitoba, Canada), MBA USA), MSc Statistics Yo r k ) , M A ( S t a t e U n i v e r s i t y,
Statistical Institute) (FMS, Delhi) (University of Calcutta) N e w Yo r k )

Dr. Bappaditya Mukhopadyay is a Dr. PK Viswanathan is a Professor in the Dr. Basu is a Professor in the area of Dr. Sridhar is an Associate Professor in
Professor in the area of Statistics and area of Business Analytics and Statistics Analytics and Quantitative Methods at the area of Statistics and Business
Business Analytics at Great Lakes at Great Lakes Institute of Management. Great Lakes Institute of Management. Analytics at Great Lakes Institute of
Institute of Management. He is also a Dr. Viswanathan has over three decades She has worked and taught extensively Management. After starting his career
visiting professor at IIM Calcutta, of academic experience across leading in a range of analytics areas including with corporates, Dr. Sridhar pursued his
University of Ulm, Germany and business schools in India. He is also health analytics, complex data analytics, academic interests and has been
S.P.Jain Center for Management in involved as a key faculty in the predictive modelling and statistics. Dr. engaged with various institutes with a
Singapore and Dubai. One of India’s
Singapo Management Development Programs
P Basu has also been a faculty member at total of 10+ years of academic and
leading Risk Analytics experts, Dr. conducted by Great Lakes. As a prolific Indian Statistical Institute and University research experience in USA, India and
Bappaditya is a Special Invitee on the writer, he has authored four books and of Texas Health Science Centre, and has Dubai. Dr. Sridhar’s interests include
Board for Risk Management Committee, has published numerous research numerous publications to her name. Dr. Statistical Modeling, Econometrics and
Punjab National Bank, Member Index articles in reputed national and Basu also does corporate trainings in Quantitative techniques.
Committee at NCDEX, Advisory board international journals. Dr. PK the area of Analytics and her expertise
member at Asia Pacific Association of Viswanathan is listed as one of the top areas include Big Data Analytics,
Derivatives, and Special Invitee on boa 10 Analytics Academicians in India. Statistics, R, and Data Mining.
for risk management committee at IFCI.
Dr. Bappaditya is listed as one of the top
10 Analytics Academicians in India.
Mr. Chinar Desai Assistant Manager, HSBC

Mr. Adithya Mohan Manager, Business Analytics and Intelligence, Acclaim Technology Services

Mr. Krishna Mohan Sr. Manager, Technology, Thomson Reuters

& Mr. Kalyanaraman Ramani Data Scientist, Cognizant Technologies

Industry Mr. Jatinder Bedi Data Science Leader, Leading Investment Bank

Mr. Joy Mustafi Principal Applied Scientist, Microsoft Artificial Intelligence and Research

Mr. Saurabh Khanna Vice President, Analytics, Bank of America

Mr. Eron Kar Director and Head- Analytics COE, Unisys India

Mr. Shekhar Avasthy Chief Data Scientist & Principal Consultant (StatLab™), Facts n Data

Mr. Manish Gupta Senior Applied Scientist, Microsoft

Ms. Ujjyaini Mitra Head Analytics, AVP Strategy, Viacom18 Media Private Limited

Dr. Satish Raghavendran Vice President, Advanced Analytics, Deloitte

Mr. Muthu Ramanujam SVP, Head of Finance Analytics, Retail Bank, HSBC

Mr. Rajesh Jakhotia Founding Member, K2 Analytics Finishing School

Mr. Snehamoy Mukherjee Senior Director- Data Science and Analytics, Axtria
Student Proole
Work Experience Industry-Diversity Organization Proole
The BACP class consists of professionals with a The class is composed of professionals from One of the key indicators of quality is the
wide range of work experience from 0 to 15+ various roles and industries. While most organizations that our candidates are currently
years. It also has some participants who are yet to candidates are from the technology sector; BFSI, working with or have worked with. The candidates
start their careers. Consulting, and Manufacturing sectors also have been associated with leading Indian and
contribute significantly to the batch composition. global organizations such as:

18% Others 13%

6% Education 3%

17% Telecom 4%

28% Pharma & Healthcare 4%

Manufacturing 5%

Consulting/Analytics 5%

0 to 2 Years
BFSI 17%
2 to 5 Years
IT & Technology 49%
5 to 10 Years

10 to 15 Years
15+ Years
The admissions are conducted on a rolling bases and the admission

process is closed once the requisite number of candidates have been
enrolled into the program.

Details Eligibility
Applicants should have a bachelor's degree. Students in the final year of their bachelor's degree can
also apply. Graduation in a quantitative discipline like engineering, mathematics, sciences, statistics,
economics, etc. would help participants get the most out of BACP program.

Selection Process
Interested candidates need to apply by filling up an Online Application Form. The Admissions
committee will review all the applications and shortlist candidates based on their profiles.

Program Fees
The course fee is INR 1,25,000 + Service Taxes.
For information on easy payments and scholarship options, please contact our admissions

Candidates can pay the program fee through Net Banking, Credit Cards or Debit Cards.

Financial Aid
Our tie-ups with several lending partners like HDFC Credila, MoneyTap, Credifiable, Axis Bank,
and Avanse Education, for students who need financial help, ensure that money is not a
constraint in the path of learning.
Kannappan RM
Alembic pharmaceuticals Ltd { “ stressless
The program is designed in a great way to provide
education environment.

E Ravi Shankar
Bharat Heavy Electricals Ltd { “ were
The depth upto which the concepts were explained
really helpful in understanding the concepts.

For Us
“ theTheassistance
Debasish Sahu
Alembic pharmaceuticals Ltd { time bound assignment and quizzes are very helpful and
provided in the form of mentorship to complete
the course was praiseworthy.

Farookh Ahmed N
VPS Healthcare { It is worth investing time & money for career & personal

Balaji Koushik
Hewlett Packard Enterprise { This program is well designed to suit the needs of
working professionals and those who are wishing to

transform their career.
Great Lakes is India’s leading business school with

campuses in Chennai and Gurgaon. Led by
exceptional faculty and steered by an outstanding
advisory council, Great Lakes has been ranked in the

Partners top 10 business schools of the country by Outlook,

Business Today, Careers 360 and CNBC TV 18.

Great Learning is an online and hybrid learning

company that offers high-quality, impactful, and
industry-relevant learning programs to working
professionals. These programs help them master
data-driven decision making regardless of the sector or
function they work in and secure their career growth into
the future. These programs are delivered through a
co and robust technology-enabled experience
with no disruption to their careers.
Reach Us
+91 95991 99772