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WHOLE-YEAR ACTIVATION PLAN

Penetration Consumption Loyalty


Marketing
Increase brand
Objectives 20% more in Sales 30% Top Of Mind
awareness
Increase more Increasing
Activation Geurilla Marketing at
customer traffic Promotion Offers
Strategy store
on non-peak time for loyal customer

►The Coffee Bean ►VIP


►Jazz Musical
Glass architeture Membership with
Band every
Activation statue put at the more promotional
Thursday night
Tactics offers
forefront of every ►Happy Hour
coffee store to ►Coffee Bean
Promotion
attract pedestrian Glass Edition

QUARTERLY ACTIVATION PLAN


Q1 Q2 Q3 Q4
Occasions New Year's Holidays Summer Christmas
Brand Idenity for
Brand Identity for
Store store
Visual and - In-store Decoration Summer Glass - In-store
Experience - Glass Edition for Weekly Promotion Edition Decoration
New Year thorough the year - Write wished on
- Music Background glasses
Customers' Red envelope, Lucky Limited Summer
Offers Voucher Drink Edition
Measurement Customer Appraisal Research every month