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1 Introduction
this study focused on eight basic dimensions and the definitions below are provided by
Browne et al. (1984). However, refinement of the definitions provided by Browne et al. is
made by other researchers (Sethi and Sethi, 1990; Sarkar et al., 1994; Toni and Tonicha,
2001) in subsequent years.
Machine flexibility: ‘the ability of the system to make the changes producing a given
set of parts’. Machine flexibility allows small batch sizes, resulting savings in inventory
costs and higher machine utilisation.
Material handling flexibility: ‘the ability of the system to move different part types’.
The ability of the material handling system is to accommodate different parts of different
shapes and sizes for proper positioning and processing and the readjustment of paths in
case of machine breakdown and material unavailability.
Process flexibility: ‘the ability of the system to produce different parts without major
setups’. Process flexibility reduces batch sizes thus reducing inventory costs.
Routing flexibility: ‘the ability of the system to produce different parts in alternative
routes’. This depends on characteristics of product and equipment. It is desirable in the
event of unexpected machine breakdown. Routing flexibility differs from operation
flexibility in the sense that the former is the property of a system while the latter is that of
a part.
Volume flexibility: ‘the ability of the system to operate profitably without change in
production costs’. It can be measured by the volume increase/decrease which causes the
average costs to reach the maximum acceptable value.
Operation flexibility: ‘the ability of the system to introduce/interchange ordering of
operations to produce part’. Operation flexibility contributes to various system
flexibilities, especially the routing flexibility.
Part mix flexibility: ‘the ability of the system to process a universe of part types’. It is
the ability to manufacture a variety of parts without major modification of existing
facilities. Part mix flexibility depends on machine flexibility, operation flexibility, and
material handling flexibility.
Expansion flexibility: ‘the ability of the system to expand the production capacity’.
This type of flexibility can also be determined by the dimensions in terms of capacity that
the system can reach.
firm by decreasing the total manufacturing cost. Product quality has its effect on the
complexity of product type and in turn on the production system. The complexity
increases in the following aspects: nature and composition of the input material, shape
and size of the part, number of operations needed, skill of operator, and production and
assembly systems. Product quality may be characterised with certain functions, such as
performance, feature, reliability, conformance, durability and serviceability. Definitions
of quality functions provided by Garvin (1984) are mentioned below:
Performance refers to the primary operating characteristics of a part/product.
Performance of a product would correspond to its objective characteristics while the
relationship between performance and quality would reflect individual reactions.
Feature refers to the secondary characteristics that supplement the product’s basic
functioning. Features, like product performance, involve objective and measurable
attributes; their translation into quality differences is equally affected by individual
preferences.
Reliability refers to the probability that a product fails within a specified time period.
Reliability requires a product to be in use for some period, they are more relevant to
durable goods than they are to products and services that are consumed instantly.
Conformance refers to the degree to which a product’s design and operating
characteristics match pre-established standards. Two common measures are the incidence
of service calls for a product and the frequency of repairs under warranty.
Durability is a measure of product life, has both economic and technical dimensions.
This can also be measured as the usage of the product before its physical deterioration.
Serviceability refers to the speed, courtesy, and competence of repair. This can be
defined as the elapsed time before service is restored, the timeliness with which service
appointments are kept, and the frequency with which service calls or repairs fail to
resolve outstanding problems.
relationships between manufacturing flexibility, new product type and new product
performance. Zhou et al. (2009) studied the impact of AMT investment and
manufacturing infrastructure investment on firm profit and growth in Sweden and
Singapore manufacturing firms. Nayak and Ray (2010) identified the relationship
between flexibility and performance carrying out a case study at a bearing manufacturing
firm in India. According to Tan and Wang (2010), efficiency as well as flexibility has a
positive impact on firm performance only within a certain range and beyond that range
performance declines.
2.4 Hypotheses
Product quality enables a firm for competition, create entry barriers, establish a
leadership position, open up new distribution channels, and create new customers to
increase market share (Garg et al., 2003). Many studies have indicated the significant
performance implications of product quality. Considering the multidimensionality and
complex dimension of flexibility, Youssef and Ahmady (2002) noted that the relationship
should be analysed on a dimensional basis since each dimension of flexibility might have
different impact on quality improvement. As the literature review of both conceptual
studies and empirical studies suggest that the interaction effect between manufacturing
flexibility has a significant impact on product quality, we propose a set of hypotheses as
follows:
H1 The manufacturing flexibility has a positive impact on product quality in case of
many-machines-many-parts production system.
H2 The manufacturing flexibility has a positive impact on product quality in case of
many-machines-one-part production system.
H3 The manufacturing flexibility has a positive impact on product quality in case of
one-machine-one-part production system.
H4 The manufacturing flexibility has a positive impact on product quality in case of
one-machine-many-parts production system.
3 Research methodology
The logic behind the research methodology is to investigate the relationships between
flexibility and product quality. To test the hypotheses developed in this study, we utilised
the questionnaire survey method to seek responses from top executives of the concerned
firm. Initially, a questionnaire was assembled that utilises measurement items from
several previous studies. Through the review of the extant literature mainly reported in
international journals, key measurement items from several sources were identified. It
was believed that utilisation of previously validated measurement items might increase
the effectiveness of the research and help in comparing the findings across the different
firms.
Various researchers (Mohanty and Venkataraman, 1993; Koste and Malhotra, 2000;
Dangayach and Deshmukh, 2004; Georgoulias et al., 2009) used case study approach for
their empirical research work. As described by Yin (2009), case study is a relevant
32 N.C. Nayak and P.K. Ray
research method when investigators seek to know how or why a phenomenon occurs,
have little control over actual behavioural events, and are concerned with contemporary
issues. Case study approach is likely to be much more convincing and accurate if it is
based on several different sources of information, following a corroborating mode. In a
given research problem, data from multiple sources provides a multidimensional profile
of composing activities for cross checking.
This research aims to highlight the processes and products that help a firm to achieve
larger market share in four wheeler engine manufacturing. Sample in this study includes
various sections/departments within the firm, namely, machining, heat treatment,
inspection, assembly, etc. The sections are chosen carefully to represent the entire firm.
Table 1 provides an overview of the firm.
Table 1 An overview of firm under study
Attributes Response
Year of establishment 1945
Nature of product Engines (four wheeler automobiles)
Sales turnover ($ million) 90
Number of employees 700
Domestic market share 22%
Export as % of total sales 15
Flexibility as well as quality parameter values are collected from the concerned firm
using the nominal group technique. Data pertaining to each of these dimensions are
collected from the group of experts, such as production, quality control, sales and
marketing, procurement and logistics. Multi-method may help maintain both the validity
and reliability of the field data, where one aspect is discussed with more than one
respondent for collection of data. This study further confirmed in a follow-up interview
with the managers of concerned departments. Numerous foreman and workers are also
randomly chosen to discuss the issues during data collection. Departmental managers
provided more reliable information and the supplementary information from foreman
help enrich the data sources. The interviews coupled with process mapping,
department/section visits, and document verification form the basis of data validation for
reducing the data bias to the minimum (Stuart et al., 2002). Details about the informants
are provided in Table 2.
Table 2 Details of informants
Position Percentage
Department heads 10%
Department managers 45%
Foreman and others 45%
4 Case study
XYZ Ltd. is one of the largest automobile manufacturing companies in India. Its
manufacturing units are located at Jamshedpur, Pune, Lucknow, and other places as well.
An empirical investigation of the relationships 33
The company began with a single unit in 1905 and now it has units in different parts in
India and abroad. The company produces variety of automobile engines for four-wheeled
vehicles along with its body and chassis to make business in domestic as well as
international market. The firm considered in this study is located at Jamshedpur, India. It
produces four-wheeler engines and its components. This division produces three major
products viz.,
1 engine block
2 cylinder liner
3 connecting rod.
The focus of this case study is on engine blocks in which the company has maximum
number of product models and variants.
Unfinished
casting Turning Drilling Milling Grinding
block
Boring
5 Data collection
The data were collected in two phases. In the first phase, various departments were
selected to carry out the survey. In the second phase, a brief outline of the research was
provided and various departments were requested for participation. The executive and
senior managers directly in charge of each individual section were identified and
contacted by making special efforts. In order to minimise the possibility of
misinterpretation of the questions, the procedure for completing the questionnaire has
been thoroughly explained to the respondents. Data required to compute the variables
considered under various factors was drawn from different sources:
1 daily production report files (product-wise)
2 strategic plans for new part/products
3 review committee meeting reports
Loading Alpha
Production system flexibility 0.78
Machine flexibility 0.90
Material handling flexibility 0.58
Process flexibility 0.84
Routing Flexibility 0.85
Volume flexibility 0.82
Operation flexibility 0.83
Part mix flexibility 0.83
Expansion flexibility 0.68
Product quality 0.85
Performance 0.87
Feature 0.88
Reliability 0.79
Conformance 0.80
Durability 0.79
Serviceability 0.89
Additionally, we carried out confirmatory factor analyses (CFA) for each set of focal
constructs to further test the CR and construct validity. At 0.732 or higher, the CR for
each construct exceeds the 0.7 bench mark (Fornell and Larcker, 1981). Further, the
average variance extracted (AVE) for each construct is 0.512 or higher, exceeding the 0.5
benchmark (Fornell and Larcker, 1981). Thus, CR and construct validity are also
supported by the CFA results.
dimensions: machine (MC), material handling (MH), volume (VO), process (PR),
product mix (PD), routing (RO), expansion (EX), and operation (OP) flexibility; and
quality characterised by: performance (PE), feature (FE), reliability (RE), conformance
(CO), durability (DU) and serviceability (SE). In a multi-product manufacturing firm,
there exist four situations: one machine produces one part type, many machines produce
one part type (M-M-1-P), one machine produces many part types (1-M-M-P), and many
machines produces many part types (M-M-M-P). Pertinent data on above four situations
are collected, various path diagrams to observe the effect of flexibility on quality are
developed and path coefficients are computed. The details of the model and the
corresponding path values are explained in the following sub-sections.
Path diagrams in all four situations illustrate the hypothesised relationships between the
variables of production system flexibility and product quality. Error associated with all
the variables in Tables 4–7 are quite low, indicating that a good amount of variance of
these variables is explained through the model. All the four estimated models show a
good fit with the data. The χ2/dof value is below 3.0. Fit indices for the structural models
combining machine and part are provided in Table 8. For all the models it is to be noted
that the goodness-of-fit index (GFI) is greater than 0.9, showing that the model is
saturated due to hypothesised relationships between flexibility and quality parameters.
For all the models the critical ratio (CR) is greater than 1.96, indicating that the path is
significant at the .05 level (i.e., its estimated path parameter is significant). Other fit
indices such as NFI, IFI, CFI for the models are also greater than 0.9. RMSEA is below
0.08. The values in Table 8 indicate fair amount of model fit, thus obtaining a satisfactory
relationship between flexibility and quality.
Table 8 Fit indices for the relationships between flexibility and quality
7 Discussion
7.1 Contribution
This study focuses on the relationship between flexibility and product quality to address
an important but previously unexplored question: Can manufacturing flexibility help
firms profit from product quality? Using a case study data of engine manufacturing firm
in India, we find that certain flexibility dimensions bear a significant relationship with
quality, while that of other functions is not significant. Further, the relationships are
situation specific. It changes its nature and effectiveness from one particular type of
production system to another.
Several contributions emerge. First, our research makes certain contributions to the
research on production system flexibility. The contradictory empirical results on the
relationship between production flexibility and quality argue that it is necessary to
identify the factors that moderate this linkage (Youssef and Ahmady, 2002). Through
providing a more nuanced and in-depth understanding on the role of flexibility during the
process of quality improvement, especially in different production system model
contexts, we find certain specific conclusions:
• In many-machines-many-parts model, material handling and volume flexibility are
not making any significant contributions to system flexibility. Factors such as
conformance and reliability do not make any significant contribution to quality. An
increase in coefficients of these dimensions will not increase system flexibility as
well as quality.
• In many-machines-one-part model, material handling and expansion flexibility are
not making significant contributions to flexibility. Factors such as durability and
reliability do not make any significant contribution to quality. An increase in
coefficients of these dimensions will neither increase system flexibility nor quality.
• In one-machine-one-part model, machine, material handling, expansion and part mix
flexibility are not making significant contributions. Factors such as serviceability and
reliability do not make any significant contribution to quality. An increase in
coefficients of these dimensions will not increase flexibility as well as quality.
• In one-machine-many-parts model, machine, material handling and expansion
flexibility are not making significant contributions. Factors such as conformance and
reliability do not make any significant contribution to quality. An increase in
coefficients of these dimensions will neither increase system flexibility nor quality.
Results of path diagrams indicate that increase in certain flexibility dimension increases
quality. However, there are certain other dimensions which do not affect product quality.
In specific terms, increase in process, routing and operation flexibility (common to all
four production models) increases the product quality. Contribution of other functions is
not significant in all the situations.
quality. It has identified the factors to be considered to maintain the desired product
quality. It not only helps in identifying the dimensions of flexibility upon which firms
have to focus their attention in order to increase the variety in part types, but also helps
them in framing strategies for strengthening and achieving the goal of the firm as well.
Second, our findings indicate that process flexibility helps firms profit from
part/product innovation, especially in a high competitive intensity environment. Firms
should improve their routing flexibility in order to avoid unwanted interruption during
machine breakdowns. In order to improve operation flexibility, firms need to be more
efficient in finding new uses and/or new combinations of existing resources in-house, in
finding new uses and/or new combinations of external resources from suppliers, in
rapidly deploying resources through organisational systems and processes to targeted
uses, and in coping with emerging problems effectively to increase the benefit from a
fast-changing environment. The capabilities of the firms to be built and improved to
integrate and deploy resources by accumulating and acquiring related knowledge.
Although the models developed in this research are tested in multi-product manufacturing
firms, it is recommended that the firms practicing mass production may also find these
models applicable.
8 Conclusions
With substantial implications for managers and a base for significant new research, this
study focuses on examining the relationship between production system flexibility and
product quality under different production situations. The results indicate that
manufacturing flexibility contribute directly and indirectly to product quality. The
findings suggest that the linkage between flexibility and quality is more complex than
42 N.C. Nayak and P.K. Ray
suggested by previous research. While addressing the research questions posed, this study
also stimulates improved production methodologies in other organisations by raising
critical issues in production systems. Additionally, the case study lends itself to the
development of materials for use in academic and professional training environments.
Developing greater awareness and competence among manufacturing professionals is a
critical step toward improving product quality and the case study approach helps achieve
that goal. Overall, our findings not only offer strong guidance for firms on how to better
use manufacturing flexibility to profit from product quality, but also provide a more
nuanced and in-depth understanding of production system flexibility.
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