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Corporate Identity and Branding Standards

Corporate Identity and Branding Standards


1.0 Introduction 1
2.0 Corporate Standards Guidelines
2.1 Corporate Name Usage 3
2.2 Corporate SIC and NAICS Codes 4
2.3 Primary Color Palette 5
2.4 Corporate Logo 6
2.4.1 Visual Identity 6
2.4.2 Usage 6
2.5 50 Anniversary Logo 12
th

2.5.1 Visual Identity 12


2.5.2 Usage 12
2.6 Registered Trademarks 18
2.7 Corporate and Divisional Stationery 19
2.7.1 Corporate Letterhead 19
2.7.2 Corporate Business Cards 23
2.7.3 Corporate Envelopes 25
2.7.4 Divisional Letterhead 26
2.7.5 Divisional Business Cards 30
2.7.6 Divisional Envelopes 32
2.7.7 Mailing Labels 33
2.7.8 Press Release Stationery 34
2.8 International Stationery 35
2.8.1 International Letterhead 35
2.8.2 International Business Cards 37
2.8.3 International Envelopes 39
2.8.4 Mailing Labels 40
2.9 Forms and Documents 41
2.9.1 E-Mail 41
2.9.2 Electronic Letterhead 42
2.9.3 Interoffice Memos 43
2.9.4 Fax Transmittals 44
2.9.5 Customer and Vendor Interface Forms 45
2.10 Signage 47
2.10.1 Building Signage 47
2.10.2 Trade Show Signage 47
2.11 Premiums and Incentives 48
2.12 Packaging and Product Labeling 49
2.12.1 Shipping Cartons 49
2.12.2 CD and CD Jewel Case Holders 49
2.12.3 Hardware Product Labeling 52
2.12.4 Software Product Labeling 53
2.13 Support Materials 54
2.13.1 Presentation Templates 54
2.13.2 Name Badges 56

(More Sections to be Added Over Time)


1.0 Introduction

When you name something, you give it power. C-COR focuses on two brand name areas to
support our "power" in the marketplace: the corporate identity and the individual product/
service brand names. The corporate identity is found in the C-COR name, logo, tag line,
and other associated messages, and signals the overall attractiveness, value, position, and
personality of the company to our key constituencies-customers, employees, investors,
partners, and the community-at-large. Product and service brand names, such as FlexNet,
naviCOR, lumaCOR, DV6000, ISM-Integrated Service Management solutions, and Worldbridge,
are used to distinguish our products and services from our competitors and evoke user
recognition and loyalty.

Corporate Marketing strives to create, reinforce, and expand company awareness by


developing a strong corporate identity and product/service brand image that differentiate
C-COR from the competition and position the company as a successful technology leader. To
this end, Corporate Marketing is responsible for overseeing the development, implementation,
and articulation to the outside world of the C-COR corporate identity and product/service
brands. Corporate Marketing is also responsible for ensuring that corporate identity and
product/service brand articulation is consistent across the company, providing a common
vision and understanding of the corporate identity and brands, and a common language for
talking about them.

Corporate Marketing is responsible for cultivating the C-COR corporate identity and
product/service brand image as follows:

• Corporate Marketing develops and implements corporate identity and product/service brand
standards and practices across all C-COR divisions, internal departments, and facilities.

• Corporate Marketing provides guidance to C-COR employees on corporate identity and


product/service brand standards and practices.

• With the support of the cross-corporate C-COR Branding Team, Corporate Marketing assists
in the development of product and/or service names to support the C-COR brand identity.

• Corporate Marketing assists in the development of corporate messages and assists C-COR
divisions and internal departments in message development that supports corporate
themes.

The Corporate Identity and Branding Standards Manual produced and distributed by
Corporate Marketing is designed as an important employee tool to ensure that a consistent
corporate image is projected in building recognition, trust, credibility, and loyalty among all
our constituencies. We all play a role in representing C-COR. Ensuring that the company
sounds like the same company — always and everywhere — is, therefore, everyone's job.
When we at C-COR speak with one voice, our constituencies are more likely to hear what we
have to say.

Questions regarding the corporate standards defined in the sections that follow should be directed to:
Sally Thiel, Director of Corporate Marketing.

MAY 2003 1
corporate
standards
2.0 Corporate Standards Guidelines
2.0 C O R P O R AT E S TA N D A R D S G U I D E L I N E S
2.1 Corporate Name Usage

C-COR.net Corp. is the legal, trademarked name for the company and is to be
used only on legal documents when the full corporate name is required (in
either handwritten or typed form).

The swoosh and C-COR comprise the company logo, which is a customized
piece of artwork used to establish and maintain consistent and compelling
awareness in the marketplace.

C-COR is to be used in all other text applications as well as in verbal


communications when referring to the company. The C-COR name is
considered one unit and shall not be separated between lines of text.

MAY 2003 3
2.2 Corporate SIC and NAICS Codes

The North American Industry Classification System (NAICS) has replaced the U.S. Standard Industrial
Classification (SIC) System. NAICS and SIC codes applicable to C-COR are listed below.

For C-COR Corporate:

SIC 3663 (Radio and Television Broadcasting and Communications Equipment)

NAICS 33422 (Radio and Television Broadcasting and Wireless Communications


Equipment Manufacturing)

For C-COR’s Broadband Network Services (BNS) division:

SIC 1623 (Water, Sewer, Pipeline, and Communications and Power Line Construction)

NAICS 23492 (Power and Communication Transmission Line Construction)

4 MAY 2003
2.3 Primary Color Palette

Often used to help


the primary colors
work well together.

Red 032 PMS 659 Reflex Blue PMS 130 PMS Black

C-COR's primary color palette has two purposes:

• Define the corporate logo colors.


COLOR PMS NUMBER CMYK EQUIVALENT
Red Red 032 C=0, M=91, Y=87, K=0
Dark Blue Reflex Blue C=100, M=72, Y=0, K=6

• Act as a reference to differentiate corporate divisions by color.


COLOR PMS NUMBER CMYK EQUIVALENT PURPOSE
Med. Blue 659 C=69, M=38, Y=0, K=0 Broadband Communications Products
Dark Blue Reflex Blue C=100, M=72, Y=0, K=6 Broadband Management Solutions
Yellow 130 C=0, M=27.5, Y=100, K=0 Broadband Network Services

T O T A L LY I N T E G R A T E D N E T W O R K S O L U T I O N S

MAY 2003 5
2.4 Corporate Logo

2.4.1 Visual Identity


The C-COR logo integrates a symbol (the swoosh) and the corporate name into one solid mark with a
leading-edge, energetic feel.

The swoosh symbolizes, on a high level, communications and networks, and, on a more specific
level, the convergence of voice, video, and data. For today’s C-COR, the swoosh also represents the
company’s three divisions — BCP, BMS, and BNS — working together for the common objective of
network integrity. The varied weight of the swoosh provides a feel of movement.

The color red represents energy and emotion and thus a strong, personal relationship with our
customers. The colors also allow the corporate symbol to stand out in comparison to our competitors.

The color blue represents cool, calm, composed, and controlled and relates to a high-tech and crisp
corporate feel.

The clean, customized font supports the characteristics of being unique, supportive, and sensible,
while reinforcing integrity.

The bold "C-COR" equates to quality, strength, and power.

2.4.2 Usage
Logo Availability
To ensure that proper logos are consistently applied, thus preserving the integrity of the C-COR
corporate identity, always use the electronic logo files provided by Corporate Marketing. Electronic
versions of the C-COR logo (with and without the corporate tagline) are available on CDs.
Alternatively, logo files and download instructions for the files are also available on the Corporate
Marketing Intranet Site (under the site's menu option, "Corporate Standards").

General Logo Usage Guidelines


Our logo is the primary element that represents the C-COR corporate identity image, and, as such, the
components of the logo shall always be presented with absolute readability. In addition, to maintain a
consistent presentation of the C-COR identity:

• The C-COR logo shall be treated as one unit whose individual elements shall not be separated.
• The color arrangements of the logo shall not be switched, manipulated, or changed in any way
from the files provided.
• The proportions of the "swoosh" in relation to the "name" shall remain as illustrated and as
provided in the electronic version of the logo distributed by Corporate Marketing.
• The “swoosh” may be used as a separate graphic element only if the full logo appears
on the same page. (An exception is Second Page Letterhead, Section 2.7)
• Corporate-approved product, services, and technology marks can be used in order to differentiate
offerings to customers and specific markets. Marks and color palettes will be determined within the
framework of the corporate branding architecture established by the cross-divisional, cross-
functional branding team.

6 MAY 2003
2.4 Corporate Logo

Logo Color Guidelines

Two Color Logo

2 Spot Colors 4-Color Match PMS Reflex Blue


PMS Red 032 C=0, M=91, Y=87, K=0
PMS Reflex Blue C=100, M=72, Y=0, K=6

Mark (swoosh) = PMS Red 032


“C-COR” = PMS Reflex Blue

PMS Red 032

Two Color Logo: Reversed

One Color Logo: Black or Blue

One Color Logo: Reversed

For single color printing on dark backgrounds, the logo MUST BE REVERSED TO WHITE.

MAY 2003 7
2.4 Corporate Logo

Logo Samples

Two Color Logo

Logo Only Tagline = PMS Reflex Blue

Tagline & Website = PMS Reflex Blue Tagline, Website, & 800 Number = PMS Reflex Blue

Two Color Logo: Reversed

Logo Only Tagline = 50% screen PMS Reflex Blue

Tagline & Website = 50% screen PMS Reflex Blue Tagline, Website, & 800 Number = 50% screen PMS Reflex Blue

8 MAY 2003
2.4 Corporate Logo

Logo Samples (Cont.)

One Color Logo: Black

Logo Only Tagline = Black

Tagline & Website = Black Tagline, Website, & 800 Number = Black

One Color Logo: Reversed

Logo Only Tagline = 40% screen Black

Tagline & Website = 40% screen Black Tagline, Website, & 800 Number = 40% screen Black

MAY 2003 9
2.4 Corporate Logo

Minimum Logo Sizes

Minimum Logo Size


.5" Wide

Minimum Logo Size with Tagline, Website, and 800 Number


1.625" Wide

Height varies depending


on collateral applications

Area of Noninterference Guidelines


A minimum amount of clear space should surround the C-COR logo, separating it from other elements
such as headlines, text, imagery, or the outside edge of the document or other application. This area
of noninterference preserves the legibility and visual impact of the logo.

The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.

No titles or headlines should be within close proximity of the C-COR logo, except the corporate
tagline, and specialized stationery (Section 2.7), shipping (Section 2.12.1), and collateral
applications (where the C-COR web address and 800-number may be added).

10 MAY 2003
2.4 Corporate Logo

Logo and Tagline Guidelines


Use only the approved corporate tagline with the C-COR logo. The currently approved corporate tagline
— The One Solution for Network Integrity — is the only copy that may be attached to the C-COR logo,
with exception of specialized stationery, shipping, and collateral applications. The C-COR logo and its
tagline are used as "one graphical element" and are not to be moved or sized independently.

A minimum amount of clear space should surround the C-COR logo with tagline, separating it from other
elements such as headlines, text, imagery, or the outside edge of the document or other application.
This area of noninterference preserves the legibility and visual impact of the logo and tagline.

The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.

No titles or headlines can be used in close proximity to the C-COR logo with tagline, except for
certain collateral applications where two approved variations of the logo with tagline may be used:

Website Added Website and 800-Number Added

MAY 2003 11
2.5 50th Anniversary Logo

C-COR has developed a one-time 50th Anniversary Logo for use only during the 2003 anniversary year.
The 50th Anniversary Logo shall be used in place of the standard corporate logo on the C-COR website
and on items to be imprinted during the year, including advertising, online promotions, mailers, CDs,
catalogs, trade show graphics, and collateral and premiums specific to the anniversary celebration.

2.5.1 Visual Identity


C-COR’s 50th Anniversary Logo incorporates into the standard corporate logo the elements “50th” and
“1953-2003”, thus preserving the recognized corporate identity image while highlighting the
anniversary year.

2.5.2 Usage
Logo Availability
To ensure that proper logos are consistently applied, thus preserving the integrity of the C-COR
corporate identity, always use the electronic logo files provided by Corporate Marketing. Electronic
versions of the C-COR 50th Anniversary Logo (with and without the corporate tagline) are available on
CDs. Alternatively, logo files and download instructions for the files are also available on the
Corporate Marketing Intranet Site (under the site's menu option, "Corporate Standards").

General Logo Usage Guidelines


The general logo usage guidelines that apply to the standard corporate logo (Section 2.4.2) also apply
to the C-COR 50th Anniversary Logo.

12 MAY 2003
2.5 50th Anniversary Logo

Logo Color Guidelines

Three Color Logo

3 Spot Colors 4-Color Match PMS Reflex Blue


PMS Red 032 C=0, M=91, Y=87, K=0 PMS 130
PMS Reflex Blue C=100, M=72, Y=0, K=6
PMS 130 C=0, M=27.5, Y=100, K=0

Mark (swoosh) = PMS Red 032


“C-COR” = PMS Reflex Blue
“50th” & “1953-2003” = PMS 130
PMS Red 032

Three Color Logo: Reversed

One Color Logo: Black

“50th” & “1953-2003” = 35% screen Black

One Color Logo: Reversed

For single color printing on black, the logo MUST BE REVERSED TO WHITE
with the “50th” & “1953-2003” as a 35% screen of Black.

MAY 2003 13
2.5 50th Anniversary Logo

Logo Samples

Three Color Logo

Logo Only Tagline = PMS Reflex Blue

Tagline & Website = PMS Reflex Blue Tagline, Website, & 800 Number = PMS Reflex Blue

Two Color Logo: Reversed

Logo Only Tagline = White

Tagline & Website = White Tagline, Website, & 800 Number = White

14 MAY 2003
2.5 50th Anniversary Logo

Logo Samples (Cont.)

One Color Logo: Black

Logo Only Tagline = Black

Tagline & Website = Black Tagline, Website, & 800 Number = Black

One Color Logo: Reversed

Logo Only Tagline = White

Tagline & Website = White Tagline, Website, & 800 Number = White

MAY 2003 15
2.5 50th Anniversary Logo

Minimum Logo Sizes

Minimum Logo Size


1.25" Wide

Minimum Logo Size with Tagline, Website, and 800 Number


2.125" Wide
Height varies depending
on collateral applications

Area of Noninterference Guidelines


A minimum amount of clear space should surround the C-COR 50th Anniversary Logo, separating it
from other elements such as headlines, text, imagery, or the outside edge of the document or other
application. This area of noninterference preserves the legibility and visual impact of the logo.

The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.

No titles or headlines should be within close proximity of the C-COR 50th Anniversary Logo, except
the corporate tagline and collateral applications (where the C-COR web address and 800-number may
be added).

16 MAY 2003
2.5 50th Anniversary Logo

Logo and Tagline Guidelines


Use only the approved corporate tagline with the C-COR 50th Anniversary Logo. The currently approved
corporate tagline — The One Solution for Network Integrity — is the only copy that may be attached to
the C-COR 50th Anniversary Logo, with exception of collateral applications. The C-COR 50th Anniversary
Logo and its tagline are used as "one graphical element" and are not to be moved or sized independently.

A minimum amount of clear space should surround the C-COR 50th Anniversary Logo with tagline,
separating it from other elements such as headlines, text, imagery, or the outside edge of the
document or other application. This area of noninterference preserves the legibility and visual impact
of the logo and tagline.

The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.

No titles or headlines can be used in close proximity to the C-COR 50th Anniversary Logo with tagline,
except for certain collateral applications where two approved variations of the logo with tagline may
be used:

Website Added Website and 800-Number Added

MAY 2003 17
2.6 Registered Trademarks

A trademark is a brand or part of a brand that is given legal protection because it is capable of
exclusive appropriation. A trademark protects the owner's exclusive rights to use the brand name or
brand mark.

The following table presents how C-COR product/service brand names should be currently written in
terms of trademark protection:

Abandoned or
Registered Marks (® Symbol) Pending Marks (TM symbol) In Process of Abandoning
C-COR C-COR.net CNM
FlexNet lumaCOR DataSelect
I-Flex Star of Integrity LinkNet
naviCOR Optiworx Pelorus
DV6000 Worldbridge Argosy
MobileForce Sprouter C-COR Champ
Liteamp Uniworx COR.Call
SMART-NETT ISM* (Integrated Services Management) COR.Launch
FlexNode NSM* (Network Service Manager) COR.NOC
SystemSelect MWM* (Mobile Workforce Manager) COR-Connect
Mobilesched NCM* (Network Configuration Manager) COR-ISMS
Arte II COR-HMS
Argo II COR-Convergence
Nvision

Under rules of trademark usage, the ® and TM symbol must follow the name the first time it appears
in a document. Thereafter, the symbol is not needed.

* Pending mark applies to acronym only.

18 MAY 2003
2.7 Corporate and Divisional Stationery

It is important that all company stationery have a consistent look and feel. The following are approved
C-COR guidelines for company stationery. Questions regarding the printing and ordering of letterhead,
envelopes, mailing labels, and/or business cards should be addressed to the administrative offices of
the individual corporate divisions or to the Corporate Marketing Department. C-COR offers an online
business card request system through the company's Intranet site. Access to this online system is
through the Employee Pit Stop under Purchasing.

2.7.1 Corporate Letterhead


Corporate Letterhead (First Page)
Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: Letter (8.5” x 11”)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75"
|-----------------------------------8.5"----------------------------------|

|-----------------------------------------------11"----------------------------------------------|
.687"

Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

10.125" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267

10.375" fax: +1 814 238-4065 | www.c-cor.net

1.125" to rule

1.25" to text MAY 2003 19


2.7 Corporate and Divisional Stationery

Corporate Letterhead (First Page)

PMS Red 032 PMS Reflex Blue


C-COR Logo:
w 1.643" x h .513"
2 Spot Colors:
PMS Red 032, PMS Reflex Blue

60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

Rule: .5 pt Address Text:


.875" high Upper and lower case;
61 | tol
PMS Red 032 7.75 pt, leading 12 pt,
track amount 0, Divider Lines:
PMS Reflex Blue Double space after text,
“shift \”, double space
PMS 032 Red

Corporate Letterhead (Second Page)


Paper Stock: Neenah Classic Columns, Solar White,
24 pound writing (lines run vertical)
Paper Size: Letter (8.5” x 11”)
Spot Color: PMS Reflex Blue
Text Font: Humanist 777
Background logo and Humanist 777 font are available on
CD for both MAC and IBM from Corporate Marketing.

The second page has the same format as the first page of
the Corporate Letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of address text. C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

• All address text is printed one-color (PMS Reflex Blue).

C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

Rule: .5 pt “C-COR | ” added to Address Text:


.875" high first line of address text Upper and lower case;
461 | to
PMS Reflex Blue 7.75 pt, leading 12 pt,
track amount 0, Divider Lines:
PMS Reflex Blue double space after text,
“shift \”, double space
PMS Reflex Blue
20 MAY 2003
2.7 Corporate and Divisional Stationery

Corporate Monarch Letterhead (First Page)


Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: Monarch (7.25” x 10.5”)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75" 1.429"
|-----------------------------------7.25"----------------------------------|

|-----------------------------------------------10.5"----------------------------------------------|
.687"

1.271" David A. Woodle


Chairman & Chief Executive Officer

Background Logo:
w 12.158" x h 9.2"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

9.625" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
9.875" toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net

1.125" to rule

1.25" to text

Text Below Logo:


Name: Upper and lower case; 9 pt, leading 12 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 9 pt, leading 12 pt, track amount 0, PMS Reflex Blue

MAY 2003 21
2.7 Corporate and Divisional Stationery

Corporate Monarch Letterhead (First Page)

PMS Red 032 PMS Reflex Blue


C-COR Logo:
w 1.643" x h .513"
2 Spot Colors:
PMS Red 032, PMS Reflex Blue

60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461


toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net

Rule: .5 pt
e College, Address Text:
.875" high 67 | fax Upper and lower case;
PMS Red 032 7.75 pt, leading 12 pt,
Divider Lines: track amount 0,
Double space after text, PMS Reflex Blue
“shift \”, double space
PMS 032 Red

Corporate Monarch Letterhead (Second Page)


Paper Stock: Neenah Classic Columns, Solar White,
24 pound writing (lines run vertical)
Paper Size: Monarch (7.25” x 10.5”)
Spot Color: PMS Reflex Blue
Text Font: Humanist 777
Background logo and Humanist 777 font are available on
CD for both MAC and IBM from Corporate Marketing.

The second page has the same format as the first page of
the Corporate Monarch Letterhead with these differences:
• The C-COR logo, name, and title are removed from the C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net

upper left corner.


• The text “C-COR” is added to the first line of address text.
• All address text is printed one-color (PMS Reflex Blue).

C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net

Rule: .5 pt “C-COR | ” added to


sylvania 1 Address Text:
.875" high first line of address text 065 | ww Upper and lower case;
PMS Reflex Blue 7.75 pt, leading 12 pt,
Divider Lines: track amount 0,
double space after text, PMS Reflex Blue
“shift \”, double space
PMS Reflex Blue
22 MAY 2003
2.7 Corporate and Divisional Stationery

2.7.2 Corporate Business Cards


Paper Stock: Neenah Classic Columns, Solar White, 80 pound cover (lines run vertical)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.
.226"

|----------------------------------3.5"---------------------------------|

|------------------2"-----------------|
.276"

Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; 60 Decibel Road | State College, Pennsylvania 16801
bleeds .159" top, phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | e-mail@c-cor.net | www.c-cor.net
.303" bottom

.365" 1"

C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title

60 Decibel Road | State College, Pennsylvania 16801


phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | cell: +1 000 000-0000
e-mail@c-cor.net | www.c-cor.net

Rule: .5 pt -2461 | Divider Lines:


1.108" high (to trim) double space after text,
PMS Red 032
65 | ce “shift \”, double space
www c- PMS Reflex Blue

Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue

MAY 2003 23
CORPORATE BUSINESS CARD SAMPLES

Standard Option:

Name
Title

60 Decibel Road | State College, Pennsylvania 16801


phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | e-mail@c-cor.net | www.c-cor.net

With Cell Phone Option:

Name
Title

60 Decibel Road | State College, Pennsylvania 16801


phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | cell: +1 000 000-0000
e-mail@c-cor.net | www.c-cor.net

24 MAY 2003
2.7 Corporate and Divisional Stationery

2.7.3 Corporate Envelopes


Paper Stock: Standard White Wove, 24 pound
Spot Colors: #10 & Monarch Envelopes - PMS Red 032, PMS Reflex Blue; Oversize Envelopes - Black
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

#10 Envelope (9.5” x 4.125”) & Monarch Envelope (7.5” x 3.875”)


.375" 1.045"

C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" 60 Decibel Road | State College, Pennsylvania 16801
PMS Reflex Blue
Logo and address
locations are the
same regardless of
envelope size. ad | St

60 Decibel Road | State College, Pennsylvania 16801

Divider Lines: Address Text:


double space after text, Upper and lower case;
“shift \”, double space 7.75 pt, track amount 0,
PMS 032 Red PMS Reflex Blue

Oversize Envelopes (9” x 12” & 10” x 13”)


.5" 1.169"

C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" 60 Decibel Road | State College, Pennsylvania 16801
same regardless of
envelope size.

60 Decibel Road | State College, Pennsylvania 16801

d | St

Divider Lines: Address Text:


double space after text, Upper and lower case;
“shift \”, double space 7.75 pt, track amount 0,
Black Black

MAY 2003 25
2.7 Corporate and Divisional Stationery

2.7.4 Divisional Letterhead


Divisional Letterhead (First Page)
Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: Letter (8.5” x 11”)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75"

|-----------------------------------8.5"----------------------------------|

|-----------------------------------------------11"----------------------------------------------|
.687"

Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

10.125" BROADBAND NETWORK SERVICES, INC.

10.375" 300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net

1.125" to rule

1.25" to text

26 MAY 2003
2.7 Corporate and Divisional Stationery

Divisional Letterhead (First Page)

PMS Red 032 PMS Reflex Blue


C-COR Logo:
w 1.643" x h .513"
2 Spot Colors:
PMS Red 032, PMS Reflex Blue

BROADBAND NETWORK SERVICES, INC.


300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net

Rule: .5 pt Division Title: Address Text:


.875" high All caps; Upper and lower case; 58 | ww
PMS Red 032 8 pt, leading 12 pt, track 7.75 pt, leading 12 pt,
amount +50, track amount 0, Divider Lines:
PMS Reflex Blue PMS Reflex Blue Double space after text,
“shift \”, double space
PMS 032 Red

Divisional Letterhead (Second Page)


Paper Stock: Neenah Classic Columns, Solar White,
24 pound writing (lines run vertical)
Paper Size: Letter (8.5” x 11”)
Spot Color: PMS Reflex Blue
Text Font: Humanist 777
Background logo and Humanist 777 font are available on
CD for both MAC and IBM from Corporate Marketing.

The second page has the same format as the first page of
divisional letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of text. C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net

• All address text is printed one-color (PMS Reflex Blue).

C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net

Rule: .5 pt Division Title: Address Text:


.875" high All caps; 8 pt, leading 12 pt, Upper and lower case; 58 | ww
PMS Reflex Blue track amount +50, 7.75 pt, leading 12 pt,
“C-COR | ” added to track amount 0, Divider Lines:
beginning of line, PMS Reflex Blue double space after text,
track amount 0, “shift \”, double space
PMS Reflex Blue PMS Reflex Blue
MAY 2003 27
2.7 Corporate and Divisional Stationery

Divisional Monarch Letterhead (First Page)


Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: Monarch (7.25” x 10.5”)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75" 1.429"
|-----------------------------------7.25"----------------------------------|

|-----------------------------------------------10.5"----------------------------------------------|
.687"

1.271" Paul E. Janson


President

Background Logo:
w 12.158" x h 9.2"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

9.625" BROADBAND NETWORK SERVICES, INC.


300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
10.04" phone: +1 303 980-8058 | www.c-cor.net

1.125" to rule

1.25" to text

Text Below Logo:


Name: Upper and lower case; 9 pt, leading 12 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 9 pt, leading 12 pt, track amount 0, PMS Reflex Blue

28 MAY 2003
2.7 Corporate and Divisional Stationery

Divisional Monarch Letterhead (First Page)

PMS Red 032 PMS Reflex Blue


C-COR Logo:
w 1.643" x h .513"
2 Spot Colors:
PMS Red 032, PMS Reflex Blue

BROADBAND NETWORK SERVICES, INC.


300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | www.c-cor.net

NETW
Rule: .5 pt Address Text:
.875" high
ard | Su Upper and lower case;
PMS Red 032 0-8058 7.75 pt, leading 12 pt,
Divider Lines: track amount 0,
Double space after text, PMS Reflex Blue
“shift \”, double space
PMS 032 Red

Divisional Monarch Letterhead (Second Page)


Paper Stock: Neenah Classic Columns, Solar White,
24 pound writing (lines run vertical)
Paper Size: Monarch (7.25” x 10.5”)
Spot Color: PMS Reflex Blue
Text Font: Humanist 777
Background logo and Humanist 777 font are available on
CD for both MAC and IBM from Corporate Marketing.

The second page has the same format as the first page of
the Corporate Monarch Letterhead with these differences:
• The C-COR logo, name, and title are removed from the C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | www.c-cor.net

upper left corner.


• The text “C-COR” is added to the first line of address text.
• All address text is printed one-color (PMS Reflex Blue).

C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | www.c-cor.net

NETWO
“C-COR | ” added to Address Text:
first line of address text
15 | La Upper and lower case;
www.c-co 7.75 pt, leading 12 pt,
Rule: .5 pt Divider Lines: track amount 0,
.875" high Double space after text, PMS Reflex Blue
PMS Reflex Blue “shift \”, double space
PMS 032 Red
MAY 2003 29
2.7 Corporate and Divisional Stationery

2.7.5 Divisional Business Cards


Paper Stock: Neenah Classic Columns, Solar White, 80 pound cover (lines run vertical)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.
.226"

|----------------------------------3.5"---------------------------------|

|------------------2"-----------------|
.276"

Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; DIVISION
bleeds .159" top, Address | Suite | City, State Zip
phone: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net
.303" bottom

.365" 1"

C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title

DIVISION
Address | Suite | City, State Zip
phone: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net

Rule: .5 pt y, State Divider Lines:


1.108" high (to trim) double space after text,
PMS Red 032
00 | e- “shift \”, double space
PMS Reflex Blue

Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
Division: All Caps; 7 pt, leading 11 pt, track amount +25, PMS Reflex Blue
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue

30 MAY 2003
DIVISIONAL BUSINESS CARD SAMPLES

Standard Option:

John O. Caezza
President

B R O A D B A N D C O M M U N I C AT I O N S P R O D U C T S
999 Research Parkway | Meriden, Connecticut 06450
phone: +1 203 630-5700 | fax: +1 203 630-5701
e-mail@c-cor.net | www.c-cor.net

With Suite Option:

Douglas W. Engerman
President

BROADBAND MANAGEMENT SOLUTIONS, LLC


5673 Gibraltar Drive | Suite 100 | Pleasanton, CA 94588
phone: +1 925 251-3000 | fax: +1 925 467-0600
e-mail@c-cor.net | www.c-cor.net

With Cell Phone Option:

John O. Caezza
President

B R O A D B A N D C O M M U N I C AT I O N S P R O D U C T S
999 Research Parkway | Meriden, Connecticut 06450
phone: +1 203 630-5700 | fax: +1 203 630-5701
cell: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net

No Fax Number Option:

Paul E. Janson
President

BROADBAND NETWORK SERVICES, INC.


300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | e-mail@c-cor.net | www.c-cor.net

MAY 2003 31
2.7 Corporate and Divisional Stationery

2.7.6 Divisional Envelopes


Paper Stock: Standard White Wove, 24 pound
Spot Colors: #10 & Monarch Envelopes - PMS Red 032, PMS Reflex Blue; Oversize Envelopes - Black
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

#10 Envelope (9.5” x 4.125”) & Monarch Envelope (7.5” x 3.875”)


.375" 1.045"

C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" BROADBAND NETWORK SERVICES, INC.
PMS Reflex Blue
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
Logo and address
locations are the
same regardless of NET Division Title:
All Caps; 8 pt, leading 12 pt,
envelope size. rd | Su track amount +50,
PMS Reflex Blue
60 Decibel Road | State College, Pennsylvania 16801

Divider Lines: Address Text:


double space after text, Upper and lower case;
“shift \”, double space 7.75 pt, leading 12 pt,
PMS 032 Red track amount 0,
PMS Reflex Blue

Oversize Envelopes (9” x 12” & 10” x 13”)


.5" 1.169"

C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" BROADBAND NETWORK SERVICES, INC.
same regardless of 300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
envelope size.

NET Division Title:


All Caps; 8 pt, leading 12 pt,
60 Decibel Road | State College, Pennsylvania 16801

rd | Su track amount +50,


Black
Divider Lines: Address Text:
double space after text, Upper and lower case;
“shift \”, double space 7.75 pt, leading 12 pt,
Black track amount 0,
Black

32 MAY 2003
2.7 Corporate and Divisional Stationery

2.7.7 Mailing Labels


Paper Stock: White, uncoated label stock
Spot Colors: PMS Red 032, PMS Reflex Blue, PMS 659
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font available on CD for both MAC and IBM from
Corporate Marketing.

Corporate .25" .921"

|----------------------------------5"---------------------------------|

|--------------------------4"-------------------------|
.25"

C-COR Logo:
w 1.643" x h .513" .765" 60 Decibel Road | State College, Pennsylvania 16801
2 Spot Colors:
PMS Red 032,
PMS Reflex Blue

d | St

Divider Lines:
Background Logo: double space after text,
w 6.155" x h 4.658" “shift \”, double space
8% screen PMS Reflex Blue PMS 032 Red
Position: .25" to right;
bleeds 0.189" top,
.469" bottom

Text:
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032

Divisional
Same specifications as above.

BROADBAND NETWORK SERVICES, INC.


300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228

Text:
Division Title: All Caps; 8 pt, leading 12 pt, track amount +50, PMS Reflex Blue
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032

MAY 2003 33
2.7 Corporate and Divisional Stationery

2.7.8 Press Release Stationery


Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: Letter (8.5” x 11”)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75" 1.429"
|-----------------------------------8.5"----------------------------------|

|-----------------------------------------------11"----------------------------------------------|
.687"
C-COR Logo:
1.271" PRESS RELEASE
Follow guidelines
for Section 2.7.1,
Corporate Letterhead.

Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

10.125" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267

10.375" fax: +1 814 238-4065 | www.c-cor.net

1.125" to rule

1.25" to text
Text:
Follow guidelines in Section 2.7.1, Corporate Letterhead, with the addition of the words
“PRESS RELEASE” below logo, All Caps; 12 pt, track amount +50, PMS Reflex Blue

Second Page Letterhead:


Follow guidelines in Section 2.7.1, Corporate Letterhead (Second Page).

34 MAY 2003
2.8 International Stationery

2.8.1 International Letterhead


International Letterhead (First Page)
Paper Stock: Neenah Classic Columns, Solar White, 24 pound writing (lines run vertical)
Paper Size: A4 (210mm x 297mm)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

.75"

|------------------------------------8.268" (210mm)-----------------------------------|

|-------------------------------------------------------11.693” (297mm)------------------------------------------------------|
.687"

Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right

10.818" C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084

11.235" fax: (65) 63344152 | www.c-cor.net

1.125" to rule

1.25" to text

MAY 2003 35
2.8 International Stationery

International Letterhead (First Page)

PMS Red 032 PMS Reflex Blue


C-COR Logo:
w 1.643" x h .513"
2 Spot Colors:
PMS Red 032, PMS Reflex Blue

C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net

Rule: .5 pt Division Title: Address Text:


.875" high All caps; aza | Sin Upper and lower case;
PMS Red 032 8 pt, leading 12 pt, track 7.75 pt, leading 12 pt,
amount +50, Divider Lines: track amount 0,
PMS Reflex Blue Double space after text, PMS Reflex Blue
“shift \”, double space
PMS 032 Red

International Letterhead (Second Page)


Paper Stock: Neenah Classic Columns, Solar White,
24 pound writing (lines run vertical)
Paper Size: A4 (210mm x 297mm)
Spot Color: PMS Reflex Blue
Text Font: Humanist 777
Background logo and Humanist 777 font are available on
CD for both MAC and IBM from Corporate Marketing.

The second page has the same format as the first page of
divisional letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of text if the
facility name does not already include C-COR.
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net

• All address text is printed one-color (PMS Reflex Blue).

C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net

Rule: .5 pt Division Title: Address Text:


.875" high All caps; 8 pt, leading 12 pt,
aza | Sin Upper and lower case;
PMS Reflex Blue track amount +50, 7.75 pt, leading 12 pt,
if facility name does not Divider Lines: track amount 0,
include C-COR, “C-COR | ” double space after text, PMS Reflex Blue
added to beginning of line, “shift \”, double space
track amount 0, PMS Reflex Blue
PMS Reflex Blue
36 MAY 2003
2.8 International Stationery

2.8.2 International Business Cards


Paper Stock: Neenah Classic Columns, Solar White, 80 pound cover (lines run vertical)
Spot Colors: PMS Red 032, PMS Reflex Blue
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.
.226"

|----------------------------------3.5"---------------------------------|

|------------------2"-----------------|
.276"

Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; C - C O R S I N G A P O R E P T E . LT D .
bleeds .159" top, 91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084
.303" bottom
fax: (65) 63344152 | e-mail@c-cor.net | www.c-cor.net

.365" 1"

C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title

C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084 | fax: (65) 63344152
cell: (00) 00000000 | e-mail@c-cor.net | www.c-cor.net

Rule: .5 pt reet #10 Divider Lines:


1.108" high (to trim) double space after text,
PMS Red 032
52 | ph “shift \”, double space
00 | e- PMS Reflex Blue

Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
International Office: All Caps; 7 pt, leading 11 pt, track amount +25, PMS Reflex Blue
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue

MAY 2003 37
INTERNATIONAL BUSINESS CARD SAMPLES

Standard Option:

Name
Title

C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | e-mail@c-cor.net | www.c-cor.net

With Cell Phone Option:

Name
Title

C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084 | fax: (65) 63344152
cell: (00) 00000000 | e-mail@c-cor.net | www.c-cor.net

38 MAY 2003
2.8 International Stationery

2.8.3 International Envelopes


Paper Stock: Standard White Wove, 24 pound
Spot Colors: DL Envelope - PMS Red 032, PMS Reflex Blue; Oversize Envelopes - Black
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font are available on CD for both MAC and IBM
from Corporate Marketing.

DL Envelope (220mm x 110mm)


.375" 1.045"

C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" C - C O R S I N G A P O R E P T E . LT D .
PMS Reflex Blue
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652

C - C O R S I N G A P O R E P T E . LT D .

International Office Name:


91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652

All Caps; 8 pt, leading 12 pt,


track amount +50,
za | Si
PMS Reflex Blue
Address Text: Divider Lines:
Upper and lower case; double space after text,
7.75 pt, leading 12 pt, “shift \”, double space
track amount 0, PMS 032 Red
PMS Reflex Blue

C5 (229mm x 162mm), C4 (324mm x 229mm), & B4 (381mm x 245mm) Envelopes


.5" 1.169"

C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" C - C O R S I N G A P O R E P T E . LT D .
same regardless of 91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652
envelope size.
International Office Name:
C - C O R S I N G A P O R E P T E . LT D .

All Caps; 8 pt, leading 12 pt,


91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652

track amount +50,


za | Si
Black
Address Text: Divider Lines:
Upper and lower case; double space after text,
7.75 pt, leading 12 pt, “shift \”, double space
track amount 0, Black
Black

MAY 2003 39
2.8 International Stationery

2.8.4 Mailing Labels


Paper Stock: White, uncoated label stock
Spot Colors: PMS Red 032, PMS Reflex Blue, PMS 659
Text Font: Humanist 777
C-COR logo, Background logo, and Humanist 777 font available on CD for both MAC and IBM from
Corporate Marketing.
.25" .921"

|----------------------------------5"---------------------------------|

|--------------------------4"-------------------------|
.25"

C-COR Logo:
w 1.643" x h .513" .765" C - C O R S I N G A P O R E P T E . LT D .
2 Spot Colors:
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652
PMS Red 032,
PMS Reflex Blue
E . LT
02 | Su

Divider Lines:
Background Logo: double space after text,
w 6.155" x h 4.658" “shift \”, double space
8% screen PMS Reflex Blue PMS 032 Red
Position: .25" to right;
bleeds 0.189" top,
.469" bottom

Text:
International Office Name: All Caps; 8 pt, leading 12 pt, track amount +50, PMS Reflex Blue
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032

40 MAY 2003
2.9 Forms and Documents

The C-COR corporate identity shall be applied consistently across all standard forms and documents
used widely across the company, such as e-mails, electronic letterheads, interoffice memos, faxes, and
customer/vendor interface forms.

2.9.1 E-Mail
Company e-mails shall be in plain text format only. Html-based formatting, graphics, or colors shall
not be embedded in the body of the e-mail. Our goal is to provide easy and quick access to e-mail
information regardless of the receiver's computer capabilities, Internet service, or location.

The footer of all company e-mails shall, at minimum, provide the following standard information:
Name
Title
C-COR
"The One Solution for Network Integrity"
Division/Department Name
Address
Office Telephone
Fax Number
E-Mail Address
www.c-cor.net

The footer may also include the following optional information:


Cell Phone/Pager
Personal Quote

To create a new e-mail footer or edit an existing footer, click on "Tools" under Microsoft Outlook. Then
click sequentially on "Options," "E-mail Options," "Mail Format," and "Signature Picker." Select "New" or
"Edit" and proceed to add, change, or delete the footer information. Click on "OK" to save.

MAY 2003 41
2.9 Forms and Documents

2.9.2 Electronic Letterhead


To enable the use of e-mail to transmit correspondence in letterhead format, Corporate Marketing
provides electronic first-page corporate, divisional, and international letterhead on the Corporate
Intranet Site (under the site’s menu option “Corporate Standards”). To use the electronic letterhead
files, right click on the appropriate link and use the option “Save Target As…” to save the file to a
local computer. Open the saved file and begin typing.

Electronic letterhead should only be used as an attachment to an e-mail. The electronic letterhead
should not be printed and used in lieu of standard stationery for postal mail delivery.

60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

BROADBAND MANAGEMENT SOLUTIONS, LLC


5673 Gibraltar Drive | Suite 100 | Pleasanton, California 94588 | phone: +1 925 251-3000 | fax: +1 925 467-0600 | www.c-cor.net

42 MAY 2003
2.9 Forms and Documents

2.9.3 Interoffice Memos


Company interoffice memos shall be in a standard format. Electronic versions of the standard
interoffice memo format (one for corporate headquarters, one for each of the three company
divisions, and one for each international office) are available in Microsoft Word on the Corporate
Marketing Intranet Site (under the site's menu option "Corporate Standards"). To use the Interoffice
Memo form, right click on the appropriate link and use the option “Save Target As…” to save the file
to a local computer. Open the saved file, type a message, and print to a local printer.

INTEROFFICE MEMO

To: Date:

From:

Re:

INTEROFFICE MEMO

To: Date:

From:

Re:

60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

BROADBAND MANAGEMENT SOLUTIONS, LLC


5673 Gibraltar Drive | Suite 100 | Pleasanton, California 94588 | phone: +1 925 251-3000
toll free: +1 800 800-8638 | fax: +1 925 467-0600 | www.c-cor.net

MAY 2003 43
2.9 Forms and Documents

2.9.4 Fax Transmittals


Company fax communications shall be in a standard format. Electronic versions of the standard
fax format (one for corporate headquarters, one for each of the three company divisions, and one
for each international office) are available in Microsoft Word on the Corporate Marketing Intranet
Site (under the site's menu option, "Corporate Standards"). To use the fax form, right click on the
appropriate link and use the option “Save Target As…” to save the file to a local computer. Open
the saved file, type a message, and print to a local printer.

FACSIMILE TRANSMITTAL

Date:

To: Fax:

From: Fax: Email:

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Confidentiality Notice: This page and any accompanying documents contain confidential information intended for a specific individual
and purpose. This information is private and protected by law. If you are not the intended recipient, you are hereby notified that any
disclosure, copying, or distribution, or taking of any action based on the contents of this information is strictly prohibited.

60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net

Confidentiality Notice: This page and any accompanying documents contain confidential information intended for a specific individual
and purpose. This information is private and protected by law. If you are not the intended recipient, you are hereby notified that any
disclosure, copying, or distribution, or taking of any action based on the contents of this information is strictly prohibited.

BROADBAND MANAGEMENT SOLUTIONS, LLC


5673 Gibraltar Drive | Suite 100 | Pleasanton, California 94588 | phone: +1 925 251-3000
toll free: +1 800 800-8638 | fax: +1 925 467-0600 | www.c-cor.net

44 MAY 2003
2.9 Forms and Documents

2.9.5 Customer and Vendor Interface Forms


C-COR's Oracle-based ERP System provides standardized customer and vendor interface forms.
These forms are processed and generated by the responsible C-COR department, and cannot be
produced outside the Oracle System. Examples of these forms are shown below. (Due to certain
formatting requirements specific to the Oracle System, the corporate name is shown in a non-
standard format.)

Corporate

Customer Customer

Corporate
Meriden

Vendor

MAY 2003 45
2.9 Forms and Documents

Corporate

Customer Customer

Division

Customer

Division

Customer

46 MAY 2003
2.10 Signage

2.10.1 Building Signage


Exterior
Exterior building signs for C-COR facilities shall read (in order of importance):
• C-COR (using the standard full-color logo).
• Division Legal Name (using the Humanist 777 font).

If there are multiple divisions within one facility, only the C-COR logo shall appear on the building sign.
The electronic version of the C-COR logo and the Humanist 777 fontpack for producing external
building signs are available from Corporate Marketing.

Interior
Interior building signs: Standards definition in process.

2.10.2 Trade Show Signage


C-COR's trade show signage (excepting product identifiers) shall include the following distinct elements:

C-COR Logo
The C-COR logo shall appear in the lower left corner of all signage created for backlit and other
graphical displays developed for trade shows or other events. The logo shall be sized in proportion to
the signage and conform to the logo usage guidelines (see Section 2.4.2).

Graphic Bar
The graphic bar format creates an overall look and consistency throughout the various signage sizes
and applications. All product photography used in the graphic bar should be shot on a white
background to provide flexibility in graphic design. The graphic bar and the small black bar that
identifies the C-COR division shall be sized in proportion to the signage (see samples below).

Signage text shall be placed below the graphic bar. When circumstances require special consideration
not covered by these standards, contact Corporate Marketing.

Graphic Bar
Clipped
Product Photos

Small Bar

C-COR Logo

MAY 2003 47
2.11 Premiums and Incentives

Premiums and incentives include items imprinted with the C-COR logo. These items may vary in size
ranging, for example, from pens and mugs to shirts and carrying cases. In general, the application of
the C-COR logo shall follow the standards established under Section 2.4.2 on Logo Usage, and the
logo shall be in proportion to the size of the premium or incentive item. When circumstances require
special consideration not covered by these standards, contact Corporate Marketing.

48 MAY 2003
2.12 Packaging and Product Labeling

2.12.1 Shipping Cartons


C-COR shipping cartons for hardware equipment produced by a Broadband Communications Products
Division ISO-certified facility shall be imprinted with the C-COR logo and tag line, "ISO 9000 Registered
Quality System," to the right of the logo. No additional information, such as return address, shall be
imprinted on the carton. The C-COR logo and its tagline are used as "one graphical element", and are
not to be moved or sized independently. The C-COR logo file to be used on shipping cartons as well
as download instructions are available on the Corporate Marketing Intranet Site (under the site’s
menu option, “Corporate Standards”).

2.12.2 CD and CD Jewel Case Holders


Front Outside and Inside Case Cover
Labeling of the front outside and inside case cover shall follow the guidelines established by the
Broadband Communications Products (BCP) Technical Publication Group and graphically presented in
the following sample:

As noted in the sample, the key elements of the front outside cover include:
• Brand title.
• Blue graphic bar.
• Black corporate division identifier bar.
• Content identification.
• C-COR logo with tag line and web site.

The key elements of the front inside cover include:


• Harware and software requirements.
• CD usage instructions.
• Copyright statement.
MAY 2003 49
2.10 Packaging and Product Labeling

CD Label
Labeling of the CD shall follow the guidelines established by the BCP Technical Publication Group and
graphically presented in the following sample:

As noted in the sample, the key elements of the CD disk label include:
• Brand title.
• Blue graphic bar.
• Black corporate division identifier bar.
• Content identification.
• C-COR logo with tag line, web site, and contact telephone.
• Copyright statement.

50 MAY 2003
2.10 Packaging and Product Labeling

Back Outside Case Cover and Spine


Labeling of the back outside case cover and spine shall follow the guidelines established by the BCP
Technical Publication Group and graphically presented in the following sample:

As noted in the sample, the key elements of the back outside cover include:
• C-COR logo
• Division name, address, telephone, and fax numbers.
• C-COR's web site.
• Content identification.

The key elements of the spine include:


• Brand title.
• Content identification.
• C-COR logo.

To arrange for assistance in developing CD and CD case labels, please contact Sally Thiel,
Director of Corporate Marketing.

MAY 2003 51
2.12 Packaging and Product Labeling

2.12.3 Hardware Product Labeling


Whether the C-COR logo needs to be molded into a housing or printed on a label, follow these
instructions to ensure proper placement, sizing, and proportions of the logo on C-COR products.
For questions or assistance, contact the appropriate Product Manager of the Broadband
Commmunications Products Division.

Placement
Locate the logo in the most prominent area of the product without it being obstructive to the
product’s operation. Take into consideration how the product is viewed, used, and serviced. In most
cases, logo placement is obvious. If there is more than one potential location or a location is difficult
to find, the appropriate Product Manager of the Broadband Commmunications Products Division.

Sizing and Proportioning


• Create a clear zone around the logo:
Using the “R” in the logo as an increment of measure, create a clear zone around the logo of a
minimum distance of 33% of R from the extent of each of the four sides.
• Sizing the logo with clear zone:
Proportionally size the logo and clear zone without skewing, stretching, or distorting the logo
height-to-width proportions. Center into the designated area for logo application.

Distorted logos - Not acceptable

Important:
Use only logo files provided by C-COR Corporate Marketing. Do not attempt to recreate the logo.
Proofs must be approved by the appropriate Product Manager of the Broadband Commmunications
Products Division before tool creation and production begins.

Example

52 MAY 2003
2.12 Packaging and Product Labeling

2.12.4 Software Product Labeling


Copyright Application and Labeling
All C-COR developed software applications must be reviewed by the Corporate Marketing Department
and the Corporate Contracts Manager for copyright processing.

Copyright is a branch of law granting authors the exclusive privilege to reproduce, distribute, perform,
or display their creative works. Copyright law is the legal foundation protecting various types of
works, including computer software and technical manuals supporting software.

To ensure maximum copyright protection for C-COR software applications, (1) a copyright notice must
be displayed on each copy of the software application and included in accompanying manuals, and
(2) a copyright application for the software package must be submitted to the U.S. Copyright Office in
Washington, D.C.

For assistance in copyright processing for C-COR software applications, please contact Sally Thiel,
Director of Corporate Marketing.

MAY 2003 53
2.13 Support Materials

2.13.1 Presentation Templates


Company PowerPoint® presentations shall be developed using standard templates. Available templates
are posted on the Corporate Marketing Intranet Site (under the site’s menu option “Corporate
Standards”). To use the templates, right click on the appropriate link. Click on the “file” option, and
the “save as” option. In the “save as” window, select the “file type” as either “Presentation (*.ppt)” or
“Design Template (*.pot)”. The “Presentation” type is used to develop a new PowerPoint presentation;
the “Design Template” type is used to convert an existing PowerPoint presentation to the new presen-
tation template. (Please refer to PowerPoint procedures in using the Design Template.)

Text and typeface format for company PowerPoint presentations are integrated into the templates
available on the Corporate Marketing Intranet Site. All presentations shall be developed using the
Arial typeface.

Formal Variation, Dark Option

54 MAY 2003
2.13 Support Materials

Formal Variation, Light Option

Simple Variation

MAY 2003 55
2.13 Support Materials

2.13.2 Name Badges


Company name badges shall be in a standard format, clearly identifying C-COR and the holder of the
badge. The electronic template for the company name badge is posted on the Corporate Marketing
Intranet Site (under the site’s menu option, “Corporate Standards”). To use the name badge template,
right click on the appropriate link and use the option “Save Target As...” to save the file to a local
computer. Open the saved file and begin typing a name. Print to a local printer.

Sample Name Badge

<name>

56 MAY 2003