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ENTREPRENEURIAL LEARNING: AN EXPLORATION OF CREATIVE

MODEL IN INDUSTRY TO ART AND DESIGN COURSES
Azhari Md Hashim1, Fadila Mohd Yusof2, Mohd Hamidi Adha Mohd Amin3,
Asrol Hasan4, and Norarifah Ali5

1* azhari033@kedah.uitm.edu.my
2 fadila675@kedah.uitm.edu.my
3 hamidiadha@kedah.uitm.edu.my
4 asrol726@kedah.uitm.edu.my
5 norarifah@kedah.uitm.edu.my

Accepted date: 15 December 2017, Published date: 31 December 2017

Abstract
This paper attempts to highlight the entrepreneurial awareness among
student of art and design, which is trained to be an entrepreneur in creative
industries. Creative industries involves the range of economic activities of individual
and groups in creativity, skill and talent to create job and wealth through their
intellectual property. Human creativity was considered one of the ultimate
economic resources and the prospect were never ending as long as the
development process of creativity and innovation are continuously encouraged.
Within the Malaysian government initiative, the National Policy of Creative
Industries were introduces along with The Action Plan of Malaysian Higher Ministry
Education in enhanced The Higher Education Entrepreneurship Development
Policy with the primary goal of generating high‐quality human capital, equipped with
entrepreneurial thinking, attributes, and values, hence to produces more graduate
entrepreneurs to act as catalysts for economic transformation. Recent studies
conclude that art and design discipline has the potential to develop creativity,
innovative, adaptable, and lateral thinking in producing the high quality demand of
graduates. However, graduates merely recognize these positive outcomes by
practicing in creative industries and resulted in job hunting for private or
government sector. This paper explores the prospect of creative industries, what
the requirements for graduates to entering the workplace, and the connection
between academic and working environment. Finally, a student quantitative
analysis evaluation of the entrepreneurial awareness, focusing in this area,
recommends some insights into how students can develop confidence and
entrepreneurship skills, as well as the opportunity in creative businesses.

Keywords: Creative Industry, Entrepreneurial awareness, Creative entrepreneur

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