To whom it may concern,

We are currently doing a research in savings accounts.

Imagine that bank can provide a special account for your children served as a piggy account.
They will be the direct beneficiary and family members can deposit any amount of money into
the account with interest rate similar to term deposit.

All the information is used purely for academic purposes and your identities shall be remained
confidential.

Question 1. Do you currently use any bank services or have a bank account?

a. Yes b. No

Question 2. What is your income level on monthly basis on Vietnam dong?

a. Less than 1,500,000 d. 4,500,000-7,499,999

b. 1,500,000-2,999,999 e. 7,500,000-14,999,999
c. 3,000,000-4,499,999 f. More than 15,000,000

Question 3. What is your age?

a. 18-24 d. 55-64
b. 25-34 e. 65+
c. 35-54

Question 4. What is your current educational level?

a. Post-graduate d. Lower secondary

b. Undergraduate e. Primary
c. Professional secondary f. No certification

Question 5. Do you have any children?

a. Yes b. No

Question 6. How many children do you have?

a. 1 c. 3
b. 2 d. 3+
Question 7. In choosing a bank to open account, what are the most important 4 motivations?

Score
Criteria
1 2 3 4 5 6 7
Interest Rate
Additional benefits
Bank location
Bank reputation
Customer service
Information available online
Question 8. By which means of marketing that you believe the message can be delivered to you
most efficiently?

Score
Criteria
1 2 3 4 5 6 7
TV
Internet
Brochure/leaflet
Newspaper
Events at schools and
educational institution
Telemarketing
Word-of-mouth
We really appreciate your time.

Best regard,