You are on page 1of 4
SUMMARY OF INFORMATION ON EACH COURSE/MODULE

SUMMARY OF INFORMATION ON EACH COURSE/MODULE

1

Name of Course/Module/Subject

Business and Entrepreneurship in Malaysia

2

Course/Subject Code

 

MPU3343

3

Status of Subject

 

MPU

4

MQF Level/Stage

 

Bachelor – MQF Level 6

 

Note :

 

Certificate – MQF Level 3 Diploma – MQF Level 4 Bachelor – MQF Level 6 Masters – MQF Level 7 Doctoral – MQF Level 8

 

5

Version

Date of Previous Version:

May 2013

(state the date of the last and current Senate approval)

Date of Current Version:

Nov 2014

6

Pre-Requisite

 

NIL

7

Name(s) of academic/teaching staff

Dr. Hasliza Hassan

8

Semester and Year offered

 

9

Objective of the Course/Module/Subject in the Programme:

 

This course exposes students to the basic concepts and applications with regards to business and entrepreneurship in Malaysia.

10

Justification for Including the Subject in the Programme:

 

Knowledge on business and entrepreneurship in Malaysia is important to all those involved in business organisations. Such knowledge is even more important to business owners as well as to entrepreneurs. This subject is offered to non-business/management students because the knowledge and experiences gained from this subject will give an added advantage for them to venture into the competitive marketplace. The knowledge of business and entrepreneurship is

not only broaden their perspectives on business, but also gives better insights on the operation of

business

This understanding will definitely enhance their performance, when

applied to the right situations.

 

11

Subject Learning Outcomes:

 

Domain

Level

LO1

Elaborate on the characteristics of the contemporary business and entrepreneurial

Cognitive

Level 2

environment.

LO2

Integrate the concepts of innovation, creativity and creative thinking processes into

Cognitive

Level 3

entrepreneurial and business management skills

LO3

Apply the theories learnt into real life examples of how entrepreneurs succeed in managing the fundamentals of their businesses.

Affective

Level 2

LO4

Evaluate the approaches of successful entrepreneurs towards managing marketing, operations, personnel and finance of their businesses.

Cognitive

Level 5

12

Mapping of Learning Outcomes to Programme Outcomes:

 

CQAAE/FORM/07

 

Ver.1, Rev.1

 

Page 1 of 4

28.05.2014

Learning Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 LO1 LO2 LO3 LO4 Percentage 13
Learning Outcome
PO1
PO2
PO3
PO4
PO5
PO6
PO7
PO8
LO1
LO2
LO3
LO4
Percentage
13
Assessment Methods and Types:
Method and Type
Description/Details
Percentage
Assignment
Mid Term Test
Group assignments
70%
Written Examination
30%
14
Details of Subject
Topics
SLT
Lecture
Tutorial
Business Environment in Malaysia
3
0
Introduction to business environment in Malaysia, including the types
of business entities, industries, governing bodies, and relevant laws
and regulation.
The Malaysian Economy
3
0
General economic indicators, new economy models, transformation
programmes.
Business Ownership and Small Medium Enterprises in Malaysia
6
0
Forms of Business Ownership in Malaysia, Small-Medium Enterprises,
Government assistance programmes to SMEs, and SME Master plan.
Entrepreneurship and Business Creation and Development
6
0
Entrepreneurs and entrepreneurial values, innovation, funding
business start-up in Malaysia, entrepreneurship and corporate
entrepreneurship in Malaysia.
Business in Global Environment
3
0
The global environment, relevant industries, business approaches,
challenges and opportunities.
Business Plan
3
0
Introduction to business plan and the main components.
Business Management and Organisation
3
0
Basic business management and organisation, including planning,
managing, directing, and motivating.
Understanding Customer and Marketing Strategy
3
0
Types of customers, their expectations and marketing strategies.
Financial Management
3
0
Sources of revenues and expenses, budgets and control, financial
analysis and financial decisions.
Case Studies on Selected Successful Corporations in Malaysia
6
0
A discussion of the corporations' histories, market shares,
opportunities, challenges, and strategies.
Total
39
0
Total Student Learning Time
(SLT)
Face to Face
Total Guided and Independent
Learning
CQAAE/FORM/07
Ver.1, Rev.1
Page 2 of 4

28.05.2014

 

Lecture

39

39

Tutorial

-

-

Assignment

10

20

Mid Term Test

2

10

Final Exam

-

-

Sub-total

51

69

Total SLT

120

  • 15 Credit Value

 

3

  • 16 Mapping of Assessment Components to Learning Outcomes

 
 

Assessment Component

LO1

LO2

LO3

LO4

Assignment

100%

100%

100%

Mid Term Test

100%

Total

100%

100%

100%

100%

  • 17 Reading Materials

 
 

Textbook

Reference Materials

Khalidah Khalid Ali; Satirenjit Kaur Johl, Lai Fong Woon, Rohani Salleh, Sofiah Molek, Rahayu Abdul Rahman and Ilmiah Ibrahim (2015), Business Management: A Malaysian Perspective, 3rd Edition. Oxford University Press. (ISBN:

 
  • 1. Bruce R. Barringer, R. Duane Ireland (2015). Entrepreneurship: Successfully Launching New Ventures, 5/E. Pearson- Prentice Hall. (ISBN: 9780133797190)

9789834715229)

  • 2. Scarborough, N. M., Cornwall, J. R. (2014). Essentials of Entrepreneurship and Small Business Management. 11/E,

Pearson. (ISBN: 9780133506327)

CQAAE/FORM/07

Ver.1, Rev.1

Page 3 of 4

28.05.2014

Appendix (to be compiled when submitting the complete syllabus for the programme) :

  • 1. Mission and Vision of the University and Faculty

  • 2. Programme Objectives or Programme Educational Objectives

  • 3. Programme Outcomes (POs)

  • 4. Mapping of POs to the 8 MQF domain

  • 5. Summary of the Bloom’s Taxonomy’s Domain Coverage in all the LOs in the format below :

 

Learning Outcomes

Bloom’s Taxonomy Domain

Subject

(please state the learning 0utcomes)

Affective

Cognitive

Psychomotor

MPU3343

Elaborate on the characteristics of the contemporary business and entrepreneurial environment.

 

 

Integrate the concepts of innovation, creativity and creative thinking processes into entrepreneurial and business management skills

 

 

Apply the theories learnt into real life examples of how entrepreneurs succeed in managing the fundamentals of their businesses (via comprehensive interviews and write ups of two local entrepreneurs- the major project).

   

Evaluate the approaches of successful entrepreneurs towards managing marketing, operations, personnel and finance of their

 

 

businesses.

  • 6. Summary of LO to PO measurement

  • 7. Measurement and Tabulation of result for LO achievement

  • 8. Measurement Tabulation of result for PO achievement

CQAAE/FORM/07

Ver.1, Rev.1

Page 4 of 4

28.05.2014