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Higher education institutions have been facing turbulent and complex changes in the
organizational environment in recent years, which have made the higher education institutions
realize the importance of introducing the strategic planning process, which consists of the
following stages: analysis of internal organizational environment; analysis of external
organizational environment; formulating the vision; defining the mission; development of
organizational values; setting business goals and setting a strategy for achieving goals. Thanks to
this process, higher education institutions can identify their competitive advantages and achieve
the desired position in the market of higher education services.

Higher education institutions also recognized the importance of applying the internationalization
strategy, which is a requirement for achieving global competitive advantage and success in the
higher education market. This strategy enables student mobility, exchange of teaching staff,
which leads to the improvement of cooperation and teaching skills, hosting guest lectures and
working on joint projects with colleagues from other institutions.

The central attention in this paper is dedicated to the role of information and communication
technologies in strategic planning in higher education institutions. The application of these
technologies in higher education institutions has greatly facilitated the process of transferring
knowledge and developing new forms of learning and communication. Modern forms of learning
and teaching, developed through the use of information and communication technologies,
represent an important basis for creating the competitiveness of higher education institutions in
the market of higher education services. In addition to distance learning, special attention is paid
to social networks. Higher education institutions have recognized the potential benefits of social
networks and are used to improve their business, communication and promotion.

The quality of educational service is a key factor of competitive advantage. The rapid
development of information and communication technologies, global competition and the
internationalization of operations in the market of higher education services have influenced
many higher education institutions to recognize the importance of applying the overall quality
management methodology. This methodology is based on continuous improvement in order to
maximize the competitiveness of the higher education institution. In order to create and maintain
a competitive advantage, higher education institutions need to implement a strategic planning
process that enables profitability and business success in the future.

Keywords: management, strategic management, strategic planning, higher education

institutions, students, educational services, quality, information technologies, distance learning,
social networks
Member: Dr Radovan Vladisavljević, Assistant Professor at the Faculty of Economics and
Engineering Management, University Business Academy in Novi Sad

Topic: A Contribution of Information Technology in Strategic Planning in Higher

Education Institutions