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DEGREE OF MASTER OF BUSINESS ADMINISTRATION UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN SUBMITTED BY:
“The greatest helper of this world is the almighty god.” The present achievement would have been impossible without the blessings of god. It is hard for me to find word to express to my sincere feelings of gratitude and obligation towards Ms,shilpi mittal faculty of the M.B.A. department of U.I.T. Dehradun for his invaluable guidance, continuous inspiration and sustained encouragement through the course of present study. I also wish to acknowledge my indebtedness to all my family members for his invaluable support and encouragement.
CHALLENGES FACED BY VODAFONE WHILE ENTERING IN DEHRADUN
CONTENTS (A) (B) CERTIFICATE DECLARATION (C) CHAPTER .1 CHAPTER .2 CHAPTER -3 CHAPTER -4 CHAPTER –5 (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) PREFACE ACKNOWLEDGEMENT INTRODUCTIONS COMPANY PROFILE SOME FACTS RESEARCH METHODLOGY OBJECTIVE OF THE STUDEY TYPE OF RESEARCH RESEARCH DESIGN SOURCE OF DATA SAMPLING UNIT SAMPLING SIZE METHOD OF DATA COLLECTION INSTRUMENT USED FOR DATA COLLECTION LIMITATIONS FINDINGS AND DATA ANALYSES CONCLUSION QUESTIONAIRE .
Date:………………………………………. Dehradun under Class ID No. I recommend this Dissertation work for evaluation and consideration for the award of degree to the student. I certify that this is his original effort and has not been copied from any other source.CERTIFICATE I have the pleasure in certifying that Mr. This project has also not been submitted in any other university for the purpose of award of nay degree. MBA078040 He has completed his/her Summer Dissertation work entitled… CHALLENGES FACED BY VODAFONE WHILE ENTERING IN DEHRADUN under my guidance. /Ms. . This project fulfills the requirement of the curriculum prescribed by Uttarakhand Technical University. Signature: ………………………………… Name of the Guide:………………………. Dehradun for the said course. Nitin Kumar Is a bonafide student of…MBA… IV.semester of the Master’s Degree in Business Administration of UTTARANCHAL INSTITUTE OF TECHNOLOGY .
which gave us the opportunity to get first hand experience of market research and other important facets of marketing. they remained humble and polite throughout.inspite of being busy. I am also grateful tour faculty guide and our company guide without whose help this project would not have seen the light of the day.ACKNOWLEDGEMENT It was immense pleasure for me to work on the project. I am grateful to all the respondents for sparing me their valuable time and for their amicable and friendly treatment. . I am also grateful to the friends and other acquaintances that helped in various invaluable ways. I also extend our deep gratitude towards the various people who helped in direct or indirect way in making this project a success.
As a complementary to training. It is an attempt to present an account of practical knowledge and observations gathered during the training NITIN KUMAR MBA 4TH . every trainee has to prepare and submit a report on the working of the organization. It is in practical training that the effectiveness of management itself is realized. which combines both theory and its applications as its contents of study in the field of management.PREFACE Master of Business Administration is a course. As part and parcel of this course. it is the life force of management. every aspirant has to undergo an ‘in – company training’ in an organization. This report is in continuation of that tradition. Actually. The purpose of this training is to expose the student of management sciences with real life situations existing in the organization and to provide an insight into the various functions who can visualize things what they have been taught in classrooms.
Vodafone’s partner in Kenya announces the launch of MPESA. (October) Vodafone announces completion of the acquisition of Hutch Essar from Hutchison Telecommunications International Limited. Vodafone Group Plc. Key milestones in the development of Vodafone can be found in the following sections. Inc.INTRODUCTION Vodafone over the years Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. approximately 20% of the company's capital was offered to the public in October 1988. reverted to its former name. organised by year: 2007 Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication Services SLU from Tele2 AB Group. at which time it changed its name to Vodafone Group Plc. (May) Safaricom. the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and. Following its merger with AirTouch Communications. (February) . It was full demerged from Racal Electronics Plc and became an independent company in September 1991. on 28 July 2000. following approval by the shareholders in General Meeting. Then known as Racal Telecom Limited. (‘AirTouch’). an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone.
a leading operator in the fast growing Indian mobile market.com Vodafone announces an exclusive partnership to offer Vodafone customers a MySpace experience via their mobile phones. We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006. (February). . Vodafone announces its intention to develop a locationbased version of Google Maps for. YouTube agrees to offer Vodafone customers specially rendered YouTube pages on their mobile phones. Vodafone announces it is to offer the new eBay mobile service to customers. With eBay. With MySpace. (February) Vodafone announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM) services to the mobile which can be accessed from both the PC and mobile handsets. With Google. (August) The number of Vodafone live! customers with 3G reached 10 million in March 2006. Vodafone reaches 200 million customers (January) 2006 Sale of 25% stake in Switzerland's Swisscom (December) Sale of 25% stake in Belgium's Proximus. (February) Vodafone signs a series of ground-breaking agreements which will lead to the mobilising of the internet.Vodafone agrees to buy a controlling interest in Hutchison Essar Limited.
Introduction of Vodafone Passport. 2005 We completed the acquisition of MobiFon S. interactive radio service streamed to 3G phones and PCs.A.Vodafone live! with 3G launched in 13 markets (November).c. a voice roaming price plan that provides customers with greater price clarity when using mobile voice services abroad (May). which offers a personalised. a new easy-to-use service for customers who want to use voice and text services with minimum complexity (May). . 2004 We launched our first 3G service in Europe with Vodafone Mobile Connect 3G/GPRS data card. (Romania) and Oskar Mobile a. Hong Kong and Luxembourg. Japan business sold to SoftBank. We have 14 Partner Networks with new agreements in Cyprus. 3G broadband through HSDPA launched offering faster than 3G speeds.Launch of mobile TV capability and Vodafone Radio DJ. (Czech Republic) (May). ‘Make the most of now’ global marketing campaign launched. Launch of Vodafone Simply. Sir John Bond succeeds Lord MacLaurin as Chairman.
Customers are able to seamlessly access services such as corporate e-mail. 2002 We trial our global mobile payment system in the UK. guided by the Group Social Investment Policy. Vodafone live! attracts 1 million customers in its first six months. with plans to contribute £20 million to community programmes. Italy and Germany. France. Arun Sarin succeeds Sir Christopher Gent as Chief Executive. the Sharp GX10. we won the mobile industry's most prestigious awards in two categories. won the Best Wireless Handset Award for the Sharp Corporation. We launch the first commercial European GPRS roaming service. Verizon Wireless and Vodafone co-operate on laptop e-mail. Best Consumer Wireless Application or Service and Best Television or Broadcast Commercial for its global consumer service. intranet and personalised information on their mobile phones. internet and corporate applications access for the US and Europe. Vodafone live! Our premium handset for Vodafone live!. The Vodafone Group Foundation is launched. laptops or PDAs over GPRS.2003 At the GSM Association Awards Ceremony in Cannes. The trial enables customers to purchase physical and digital goods using their mobile phone. .
our network follows. we announce the launch of Vodafone live!.Cellular Operator Association of India as of December 2007 was: Delhi . with the tagline. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places. The service gives business customers an easy way to connect to their corporate LAN to access e-mail. a new business proposition. and Mobile Office.In October. minimalist look.131. ` A 'You and I' print advertisement of Hutch featuring Cheeka Hutch was often praised for its award winning advertisements which all follow a clean. The simple yet powerful advertisement campaigns won it many admirers.114 . Subscriber Base The Vodafone subscriber base according to COAI .3. Vodafone Remote Access is launched as part of Mobile Office. Wherever you go. In Nove78ber. calendar and other business specific applications whilst on the move. a new consumer proposition.
554.742 Punjab .2.1.881 or 23. As part .181.864.158 Kolkata .067. In April 2007.319 Haryana .139.866 Rajasthan .131.021 The total is 39.2.862 Tamil Nadu .847 Gujarat . Essar purchased Canada-based Algoma Steel for US$ 1.716.561.653 Chennai .598 West Bengal & Andaman and Nicobar .702.971 Maharashtra .8188.8.131.522.3.534.492 Andhra Pradesh .864 GSM mobile connections in India till December 2007.157 Uttar Pradesh (East) .1.5. External links Official site of Vodafone India Official site of the Vodafone Group Hutch/Vodafone's Creative Television Commercials Essar Steel is one of India's top 10 steel manufacturers.1.184 Karnataka .393.844 Kerala .547.5184.108.40.206.3.19% of the total 171.63 billion and United States-based Minnesota Steel for an undisclosed amount.Mumbai .2.053 Uttar Pradesh (West) .762.286.2.
65 billion to build a steel plant in northern Minnesota. History . It is among the reputed company in India. This is the first such concept of steel retailing in the country (it is B2C). directly to the consumers. Essar Steel became India's fourth largest steel manufacturer after Tata Steel. The plant will be the first in North America to have iron-ore mining. Essar Steel is starting a new steel plant in Vietnam. A new arm has been set up by the Essar Group for retail sales of steel.of the deal with Minnesota Steel. Essar will invest US$ 1. expected to be operational by 2010. After the acquisition of these firms. known as Steel Hypermart. processing and steelmaking on a single site. Steel Authority of India Limited and Jindal Steel. The Minnesota state governor briefly opposed funding the project due to Essar's ties to Iran until given assurances that laws regarding trade with Iran will be followed.
won one of two UK cellular telephone network licences. with Millicom and the Hambros Technology Trust owning 15% and 5% respectively.In 1982 Racal Electronics plc's subsidiary Racal Strategic Radio Ltd. vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. There is a large . On 29 December 1986 Racal Electronics bought out the minority shareholders of vodafone for GB£110 million. 1 May 2007: adds Jersey and Guernsey to the community. The network.vodafone's original logo used until the introduction of the speechmark logo in 1998. India is renowned globally for world-class software development. as Airtel is signed as Partner Network in both crown dependencies 07 June 2007: Vodafone live! launches cheaper mobile Internet portal in the UK  and becomes the first mobile network to focus an entire media campaign on their newly launched mobile Internet portal in the UK What is your Developer Partner Program all about? India is an extremely important market for Aepona. known as Racal Vodafone was 80% owned by Racal. as it is one of the fastest growing telecommunications markets in the world.
tools. without having to be rewritten for each situation. Would you like to develop applications and then sell it to operators. and they have shown keen interests. Since Asia is a huge continent. We are concentrating our resources on areas that are growing fast. standards-based manner. or you want operators to develop their own applications? Well. Airtel will formally announce the partnership. we don't have any preference as such. The aim of our Developer Partner Program is to reach out to these developers and provide them with the resources. What are the deals that you have in your kitty right now. and support that they need to create compelling new services for our existing and prospective customers. and what are all in the pipeline? In the next two quarters. Aepona's technology allows these applications to be created in a common.and vibrant community of highly skilled software developers throughout the country. This talent pool is creating new applications and services that enable telecom operators to realize new revenue sources and enhance customer loyalty. We would like to go by our customers' demand. The main thing that we sell is the enabling . we like to focus on specific areas. meaning that they can be deployed across different types of network including fixed and mobile networks or circuit-switched and IP networks. What about the focus on other parts of Asia? We are not very active in other SAARC countries. We are also talking to all the other service providers like Vodafone Essar and Idea Cellular.
IBM is the main systems integrator for us. So.technology. and the capacity of our technology. But we are very happy to be prime contractor for these applications. What are the challenges you have faced while operating in India? One of the biggest challenges is the sheer size of the Indian market. we are partnering with Nokia Siemens. which is very important for us. What are the plans for the applications developed in India? Do you plan to take them to other countries as well? It is in our interest to promote application development. and the size of the operators we are dealing with. which depends on customers' requirements. But. How has your experience been since you started your business in September last year? It's been very successful and our contract with Airtel was a major milestone for us. number of people. and IBM. we can do either one of these two or both. However. The scale of operations is huge in terms of the growth. and then promote their application to other key markets like America and Europe. We address these challenges through partnerships. we don't have any preference for being a technology provider or application provider. This deal is fundamental to our plan for developing application-partnering system. Nokia Siemens is the main network provider and Alpenas is the main technology provider for this application gateway. And. . I think more important for us is that we have Appium technology with us now.
So. So. Sweden. I can't predict the market size in India as of now. We have R&D in Spain. we will add our resources. We can't just focus on India. . And. like virtual PBX. but I think we have a billion dollar global market. which is making your mobile phone an extension of your PBX of your office. What are the applications that you are focusing on currently? Currently our focus is on the enterprise and small business applications. we don't see any change in this in the near future. we need to work globally. As our business grows here. we do plan to have more people in sales. we don't have R&D in India. do you think it is a viable model to focus just on 15-16 customers? What is the total size of the market for your product in India. Our competitors would be Eriksson and Alcatel on the network capability providers' front. Your customers are operators.What are your R&D plans for India? Do you intend to setup a base in India? No. marketing. and who are your competitors? We have a global operation with some 700-800 operators globally. and technical support. and Ukraine. focusing on customer support and services. However. that's viable.
offers our customers an alternative to a traditional fixed telephone line. combined with low-cost fixed line telephony and DSL (Digital Subscriber Line) broadband. but now we are moving into integrated mobile and PC communication services. starting with voice calls. It's like installing private PBX and outsourcing your PBX to a virtual service that an operator provides. We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download Packet Access). They are notified about email with our consumer push email service. access existing instant messaging services on the move.Do you face any regulatory issues in this particular service? No such issues to my knowledge. such as higher speed internet access. We have extended our reach into the office by delivering richer business applications and integrated fixed and mobile services. Vodafone Zuhause in Germany and Vodafone Casa in Italy. provide our customers with an easy-to-use mobile service. and share images and video captured on their handsets. Our customers benefit from a complete Vodafone experience in and out of their homes and offices. but also using fixed line broadband services like DSL (Digital Subscriber Line). With developments in technology we can provide integrated mobile and . NilabhJha Mobile is always at the heart of what we do. We offer a suite of products that.
TOTAL COMMUNICATIONS We enrich our customers’ lives by enabling them to communicate in an increasingly connected world. We provide a range of voice and data mobile telecommunications services. including text messages (SMS).PC offerings to give our customers a consistent experience whether they are at home or on the move. picture messages (MMS) and .
which is being deployed in the majority of our operations. with base stations and handsets sending information to each other. This is a two-way function. Our mobile services are offered over the GSM network on which a General Packet Radio Service (GPRS) is also provided. Speed is critical to today’s mobile communications. by combining fixedline Digital Subscriber Line (DSL) broadband offers with our core mobile services. Mobile is always at the heart of what we do. The move to higher performance 3G (W-CDMA) networks is well underway in the bulk of our operations. Mobile phones work on the same principle as television and radio by using radio frequency (RF) fields to communicate information. The latest acess technology is 3G broadband (High-Speed . but now we are moving into integrated mobile and PC communication services. We are continually developing and enhancing service offerings particularly through third generation (3G) mobile technology. it uses RF signals to communicate with the nearest base station. and we are now in the process of upgrading these networks to 3G broadband (HSDPA) with the promise of even higher data rates.other data services. When a mobile phone connects to a network. The building blocks of a mobile phone network are base stations that transmit and receive calls. Third generation (3G) technology has extended the ability and quality of transferring voice and data.
The analogue services set up in countries across Europe during the late 1980s were often not compatible. Second generation (2G) digital technology added the ability to transmit data along with voice over mobile networks and was the origin of internet access on the move. Wireless Application Protocol (WAP). provided early information services like news. which enables customer to enjoy even faster download speeds of up to 1. converting speech into binary code.8 Mbps Our mobile communications technology has advanced rapidly since Vodafone launched the first national UK network on 1 January 1985. with subscribers unable to use the same mobile phone moving from one country to the next. powered by the car battery and used roof-mounted antennas to improve reception of the analogue signal.Download Packet Access). which enabled internet and email access and had the additional benefit of an always-on internet connection on handsets. Data transmission rates edged upwards with the introduction of General Packet Radio Service (GPRS). This standard used digital technology. a standard for internet-based services accessible on small mobile phone screens. . Since Vodafone launched the first digital network in 1991. With this first generation (1G) technology most mobile phones were installed in cars. GSM has become the main standard for mobile communications worldwide. To solve this and other problems a new standard known as the Global System for Mobile Communications (GSM) was developed. movie start times and even the live Vodafone share price.
full track music downloads. within certain limitations. Making calls When a voice call or data transmission is made on a mobile device. the mobile network senses that the signal is becoming weak and . 3G enables video calling. Cells can be as small as an individual building or as large as 20 miles across. 3G data rates (at a peak rate of 384 Kbps) are about seven times faster than a fixed line dial-up connection.GPRS was the stepping stone to today’s third generation (3G) technology. Each cell is equipped with its own radio transmitter and receiver antenna. When someone using a mobile device approaches the boundary of one cell. which in turn is connected to our network. coverage over the service area. MOBILE NETWORK INFRASTRUCTURE Our mobile network infrastructure lets our customers make and receive voice calls and use other services such as internet access and even mobile TV. Each base station provides coverage over a given geographic area. often referred to as a cell. mobile TV and more. This network of cells provides. As well as offering high-speed internet and email access. voice or data is sent from the device and transmitted by low powered radio signals to the nearest base station.
to a radio network controller. In a second generation (2G) network. Significant . High-speed data In a third generation (3G) network.automatically hands over the call to the transmission unit in the next cell into which the device is moving.8 Mbps in the first phase. We have started to upgrade our existing 3G networks to offer 3G broadband (High-Speed Downlink Packet Access) which enables data transmission speeds of up to 1. A group of base stations is connected to a base station controller. the information is delivered through a public or private fixed line telephone network or the internet. each cell contains a base station using a number of radio frequencies or channels. with potentially up to 14.4 Mbps achievable with later releases. similar to a base station in a 2G network. similar to a 2G network. voice or data traffic is passed through a ‘node B’. HSDPA is enabled by deploying new software in the 3G radio network and expanding the processing capabilities of the ‘node B’. which in turn is connected to a mobile switching centre and then via a gateway support node for access to a fixed line network or the internet. which is then connected to a mobile switching centre. This will provide our customers with faster access speeds than experienced on existing 3G networks. If the voice call or data transmission is intended for delivery to another device which is not on our network.
which it considers are critical to business integrity and to maintaining investors' trust in the Company. we are also working on improving the data speeds in the uplink (mobile to network) to achieve speeds of up to 384kbps. HSDPA is supported on recent Vodafone Mobile Connect Data Cards and compatible Vodafone live! handsets in many of our mobile operations. As such. and observe and respect the culture of every country in which it does business. The Combined Code The Company's ordinary shares are listed in the United Kingdom on the London Stock Exchange. integrity and fairness. The Group will strive to act in accordance with the laws and customs of the countries in which it operates.performance benefits are achieved by using the radio interface more effectively. adopt proper standards of business practice and procedure. While HSDPA focuses on downlink (network to mobile). the Company is required to make a disclosure statement concerning its application of the principles of and compliance with the provisions of the revised Combined Code on . operate with integrity. COMPLIANCE Statement of corporate governance policy The Board of directors of the Company is committed to high standards of corporate governance. The Group expects all its directors and employees to act with honesty.
As a .11. the Company is required to disclose a summary of any significant ways in which the corporate governance practices it follows differ from those required by the NYSE for US companies. and other procedures necessary to enable the Chief Executive and Chief Financial Officer to provide their Certifications of the Annual Report on Form 20-F that is filed with the SEC. For the year ended 31 March 2006. A summary of such differences is set out below. such as the Company. the Board confirms that the Company has been in compliance with the provisions of section 1 of the Combined Code. The NYSE requires US companies listed on the exchange to comply with the NYSE's corporate governance rules but foreign private issuers. The disclosures provided below are nevertheless intended to provide an explanation of the Company's corporate governance policies and practices. Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to annually assess and make public statements about the quality and effectiveness of its internal controls over financial reporting. therefore. However.corporate governance (the "Combined Code"). The Company has established a Disclosure Committee with responsibility for reviewing and approving controls and procedures over the public disclosure of financial and related information. subject to the rules of the NYSE as well as US securities laws and the rules of the SEC. are exempt from most of those rules. pursuant to NYSE Rule 303A. US listing requirements The Company's ADSs are listed on the NYSE and the Company is.
Each of the Company's subsidiaries and central functions has ensured that the relevant processes and controls are documented to appropriate standards. The Company has reviewed the structure and operation of its "entity level" control environment: the overarching structure of review and monitoring essential to the management of its business. the Company has reasonable assurance regarding the . The Company has established a Steering Committee to provide strategic direction to the Company's section 404 compliance efforts and a Programme Management Office which monitors progress and provides detailed guidance to the compliance teams that have been set up in the Group's subsidiaries and central functions. taking into account the guidance provided by the US Public Company Accounting Oversight Board's Auditing Standard No. The approach taken has been to identify the key financial reporting processes so that. in aggregate. 2 and subsequent SEC Staff Questions and Answers related to the standard.non-US company. The Company's external auditors have been sconsulted throughout the project and will continue to be involved as the Company finalises its review. The Company's Audit Committee also plays an active role in monitoring these efforts. Vodafone is first required to report on its compliance with section 404 for the year ended 31 March 2007. The Audit Committee receives progress updates at each of its meetings as well as a bi-annual status presentation from the Programme Management Office. Management's report must describe conclusions about the effectiveness of the Company's internal control over financial reporting based on management's evaluation as of the end of the Company's most recent fiscal year.
financial and accounting officers. CODE OF ETHICS Explanatory note Section 406 of the US Sarbanes-Oxley Act of 2002 ("Sarbanes-Oxley").reliability of its financial reporting and the preparation of financial statements. separate from and additional to its Business Principles. described below. require an SEC reporting company to disclose . The Company has also adopted a corporate Code of Ethics for senior executive. and the rules issued by the US Securities and Exchange Commission ("SEC") thereunder. The Company is making satisfactory progress on the work required to enable it to report on its compliance with section 404 at 31 March 2007.
It is not the Company's intention to grant or permit waivers from the requirements of this Code. . The Code is separate from the Company's Business Principles.whether or not it has adopted a written code of ethics applicable to the company's senior financial officers. Introduction The Board of Directors of Vodafone Group Plc has adopted this code of ethics (the "Code"). during the financial year being reported. including the ethical handling of actual or apparent conflicts of interest. it has amended the Code or granted a waiver from any provision of the Code. 1. Furthermore the Company is required to disclose whether. which is applicable to all its Relevant Officers (as defined in paragraph 2 below). This Code of Ethics ("Code") has been adopted by Vodafone Group Plc ("the Company") in accordance with these provisions. The SEC encourages companies to apply the code of ethics to as broad a spectrum of personnel and affiliates as practicable and accordingly the Code affects a wider group of employees than specified by SarbanesOxley. to Promote honest and ethical conduct. including the company's principal executive officer. Those to whom the Code applies are required to adhere to its provisions completely and to address any perceived conflict with the Company's Business Principles with the Group General Counsel and Company Secretary This explanatory note is not part of the Code.
standards of materiality. "Company" means. in appropriate context. Promote compliance with applicable governmental laws. . Deter wrongdoing. The Code may be amended only by resolution of the Board of Directors of Vodafone Group Plc. The Chief Management Information Officer. and Require prompt internal reporting of breaches of. 2. The Group Tax Director. In the Code. fair.Promote the full. The Director of Business Planning. timely and understandable disclosure of the Company's financial results in accordance with applicable disclosure standards. Relevant Officers The Code is applicable to The Chief Executive of Vodafone Group Plc. The Group Treasurer. the Code. either Vodafone Group Plc or a subsidiary of Vodafone Group Plc. including. rules and regulations. where appropriate. The Chief Financial Officer of Vodafone Group Plc. The Director of Financial Reporting. and accountability for adherence to. accurate.
Adhere to a high standard of business ethics and not seek competitive advantage through unlawful or unethical business practices. Honest and Ethical Conduct Each Relevant Officer owes a duty to the Company to act with integrity. Deceit. including being honest and candid while still maintaining the confidentiality of Company information where required or in the Company's interests. being honest and candid. applicable governmental laws. 3. employees from time to time holding any of the above positions shall be a Relevant Officer. Integrity requires. Examples of conflict of interest situations. All Financial Directors/Chief Financial Officers of subsidiary companies of Vodafone Group Plc. Avoid conflicts of interest wherever possible. For the purposes of the Code. among other things. Anything that would be a conflict for a Relevant Officer will also be a conflict if it is related to a member of his or her family or a close relative. rules and regulations.All Financial Directors/Chief Financial Officers of Vodafone's Regions. fully. dishonesty and subordination of principle are inconsistent with integrity. Observe. Service to the Company should never be subordinated to personal gain and advantage. . each Relevant Officer must: Act with integrity. Comply with the requirements of applicable accounting and auditing standards and Company policies in the maintenance of a high standard of accuracy and completeness in the Company's financial records. if material. include the following: any significant ownership interest in any supplier or customer. Specifically.
whether within . where appropriate. not knowingly misrepresent. being in the position of supervising. including standards of materiality. reviewing or having any influence on the job evaluation. except on the same terms and conditions as comparable officers or directors are permitted to so purchase or sell. pay or benefit of any close relative. supplier or competitor. or cause others to misrepresent. 4. Each Relevant Officer must. Disclosure The Company strives to ensure that the contents of and the disclosures in the reports and documents that the Company files with the Securities and Exchange Commission (the "SEC") and other public communications shall be full. facts about the Company to others.any consulting or employment relationship with any customer. any outside business activity that detracts from an individual's ability to devote appropriate time and attention to his or her responsibilities with the Company. timely and understandable in accordance with applicable disclosure standards. the receipt of any money. non-nominal gifts or excessive entertainment from any company with which the Company has current or prospective business dealings. and selling anything to the Company or buying anything from the Company. fair. accurate.
In addition. governmental regulators. 6. the Chief Financial Officer and the Director of Financial Reporting must familiarise himself or herself with the disclosure requirements applicable to the Company as well as the business and financial operations of the Company. and each Relevant Officer must. in relation to his or her area of responsibility.or outside the Company. adhere to the standards and restrictions imposed by those laws. the Chief Executive. Reporting and Accountability The Audit Committee of the Board of Vodafone Group Plc is responsible for applying this Code to specific situations in which questions are presented to it and has the authority to interpret this Code in any particular situation. including those relating to accounting and auditing matters. rules and regulations. as appropriate. including to the Company's independent auditors. Compliance It is the Company's policy to comply with all applicable governmental laws. Failure to do so is itself a breach of this Code. 5. properly review and critically analyse proposed disclosure for accuracy and completeness. rules and regulations. Any Relevant Officer who becomes aware of any existing or potential breach of this Code is required to notify the Group General Counsel and Company Secretary promptly. It is the personal responsibility of each Relevant Officer to. . self-regulating organisations and other governmental officials.
after consultation with the Audit Committee. the Company will take such disciplinary or preventive action as the Board of Directors deems appropriate.Specifically. Upon being notified that a breach has occurred. Not retaliate against any employee or Relevant Officer for reports of potential violations that are made in good faith. up to and including . If the Audit Committee determines that a breach has occurred. Specifically. each Relevant Officer must: Notify the Group General Counsel and Company Secretary promptly of any existing or potential violation of this Code. The Audit Committee shall take all action it considers appropriate to investigate any breaches reported to it. after consultation with the Audit Committee. The Audit Committee will take all appropriate action to investigate any breaches reported to it. it will inform the Board of Directors. the Board will take or authorise such disciplinary or preventive action as it deems appropriate. the Company will follow the following procedures in investigating and enforcing this Code and in reporting on the Code: Breaches and potential breaches will be reported by the Group General Counsel and Company Secretary to the Audit Committee. If a breach has occurred.
Other Policies and Procedures The Company's more detailed policies and procedures set out in the Group Governance Manual are separate requirements applying to Relevant Officers and others and are not part of this Code. 7. Waivers Any waiver (defined below) or an implicit waiver (defined below) from a provision of this Code is required to be disclosed in the Company's Annual Report on Form 20-F or a Report on Form 6-K filed with the SEC. Relevant Officers should note that the Company expects full compliance with this Code. notification of the SEC or other appropriate law enforcement authorities. Relevant Officers should note that it is not the Company's intention to grant or to permit waivers from the requirements of this Code. A waiver is defined by SEC rules as a material departure from a provision of the Code and an implicit waiver means failure to take action within a reasonable period of time regarding a material departure from a provision of the Code that has been made known to an executive officer of the Company. 9. 8.dismissal or. in the event of criminal or other serious violations of law. Enquiries . Any changes to or waivers of this Code will be disclosed in the Company's annual report on Form 20-F.
. He also outlined an updated strategy for the business as Vodafone looked likely to venture into the broadband market to combat competition. Chief executive Arun Sarin insisted the performance of the group remained good after outperforming its competitors in an "increasingly challenging marketplace".All enquiries in relation to this Code or its applicability to particular people or situations should be addressed to the Group General Counsel and Company Secretary.
ARUN SARIN CEO VISION .
the more pressure he will be under. Robert Grindle. However. Gerald Whent (Whent). analyst. Sarin maintained that he was under no pressure and that he had the full support of Vodafone' s board members. The more the share price falls."8 Some of Vodafone's largest shareholders believed that Sarin' s poor. a subsidiary of the Racal Electronics Group9 (REG). leadership was instrumental in turning Vodafone into a mere 'utility company' from the leading global mobile giant that its former CEO Chris Gent (Gent) had transformed it into. Analysts commented that the mounting pressure might force Sarin to resign as Vodafone's CEO. Analysts and Vodafone shareholders also began to blame Sarin's management style for the state of the company. Commenting on the impairment review. . After a successful bid. with a view to developing and implementing an analog network in the UK. "It's another incremental worsening of management expectations. It will put Sarin under more pressure. Dresdner Kleinwort Wasserstein. said. then chairman of the Racal Radio Group. Early HistoryWhen the British government opened a bid for cellular licenses in 1982. Whent established the Racal Telecomms Division (RTD) in 1983 in Newbury.To enrich our customer's lives through the unique power of mobile communication Analysts and industry observers viewed the impairment review as a sign of 'profit warning'. UK. convinced REG's board to bid for a cellular license.
Gent set up three wholly-owned Service Providers within TVG namely. He also introduced a new corporate identity and logo for TVG. Also in 1988. By 1998. 1985. By 1988. TVG underwent drastic transformation under Gent's management. After becoming CEO. succeeded Whent as the company's CEO in September 1997. etc.Since the license did not permit the company to sell its network directly to the public. In 1998. Building the Vodafone EmpireGent. and Vodafone Connect. RTD launched the first ever analog network in the UK on January 1. tariff structures. TVG could rationalize its numerous billing and customer care systems. which stood for 'voice and data services over mobile phones'. who had been working with TVG since 1985. the company formed Paknet. with a call being made from St Katherine's Dock in London to Newbury.. TVG had a market share of 35 percent in the UK.. TVG had a market capitalization of $35 billion and ranked first among BusinessWeek's top 100 non-US information technology companies. a 50-50 joint venture with Cable & Wireless10. RTD floated 20 percent of its ordinary share capital on the LSE and the New York Stock Exchange (NYSE). Gent set up 250 'Vodafone stores' all over the UK. At . In order to expand the company' s cellular network. The analog network was given the name 'Vodafone'. The new corporate identity and expansion of the distribution network helped Vodafone in strengthening its brand all over the UK. By setting up these subsidiaries. RTD accounted for one third of REG's total profits. In 1989. When set up a wholly-owned subsidiary called Vodac as the service provider of the analog network in 1984. Vodafone Corporate. Vodafone Retail.
Beginning 1999. (ACI). Both BAC and TVG had earlier fought over the acquisition of ACI. To begin with. The companies agreed to merge their respective US wireless assets. and GTE Corp. Post merger. He wanted the Vodafone network to have a 'global footprint'. 2003. Vodafone's WoesIn Europe: In 2002. Gent started buying many telecom companies around the world to realize his vision of turning TVG into a global wireless company. The alliance led to the formation of a new wireless company called Verizon Wireless (Verizon). Gent became the CEO of the new company. Bell Atlantic Mobile. paid entirely in stock.P. Gent decided to turn TVG into a global company. (BAC). he acquired AirTouch Communications Inc. In September 1999. a leading telecom company in the US. The combined entity known as Vodafone AirTouch plc (VA) had a market capitalization of around $110 billion.. The new framework laid down guidelines for matters such as the objectives of the national regulatory authorities ('NRAs' of the member states). in early 1999 for $56 billion. a leading US wireless company. VA entered into a strategic alliance with Bell Atlantic Corp. measures for protecting consumers.. the method through which telecommunications operators were to be licensed. VA became the largest wireless company in the world. which included cellular assets of AirTouch Cellular. the European Union (EU) adopted a new regulatory framework for the communications sector and asked its member states to implement it by July 24. and ensuring the .this point of time. PrimeCo Personal Communications L..
. THEORETICAL BACKGROUND . the company could not leverage on the benefits of its 'Vodafone' brand. company shareholders pressured Sarin to sell the company's businesses in the US and Japan. The board reviews the Verizon situation from time to time. OutlookAfter the impairment review. Many analysts were of the view that Sarin sold Vodafone KK in order to calm the investors. "We look at Verizon and our presence in the U. They also pointed out that since Vodafone was only a minority partner in the venture. According to them.. However.. Sarin also said that he was not opposed to a future sale of Verizon whereby shareholders could gain the maximum benefits.. The new regulatory framework' s restrictions among various Others included one on ‘call termination rates' of mobile operators.S." However. and hence provided very little economies of scale to the company. He said. Vodafone’s key market was Europe and the company claimed that this market had been affected by the new regulatory framework. CDMA. as an important asset to the company. Sarin said that he would retain Vodafone's stake in Verizon. despite the opposition from shareholders. Verizon used an incompatible wireless technology.universal provision of certain telecommunications services and the terms and conditions that guided the way in which operators interconnected and provided access to each other. We'll continue to review.
It is a basically parameter of any telecom services provided in Dehradun .We are trying to provide a complete set of sophisticated Information provided by consultancy services of Vodafone in Dehradun. . it is basically work on changes of services provider (Hutch to Vodafone) OBJECTIVES OF STUDY TO STUDY THE MARKET STRATEGY AND CUSTOMER SATISFACTION LEVEL USING SERVICES OF VODAFONE LIMITATIONS:o Time was a big constraint while studying such a big market.
o Some questionnaire are filled on the basis of telephonic interview with the clients. RESEARCH METHOD:I used secondary data and I went to dealer and asked questions about what were the challenges faced by Vodafone while entering in Dehradun. .o Many of the respondents give biased answers. o Given the boundary of work. o All respondents were not reluctant to answer and feel it as wastage of time and refuse to fill up the questionnaire. thus it can be incorrect. so the result can be incorrect. o High initial margin money. so answers were based on the inferences drawn on the basis of the conversation with them.
availability of resources.RESEARCH DESIGN It is the actual framework of a research that provide specific detail regarding the process that need to be followed in conducting the research SAMPALING METHOD The sampling method is influenced by objectives of the research. . convenience) whicinvolves selection of sampling units based on factors such as risk management. The purpose of judgment sampling is to select the ideal sampling units based on the population’s parameters in order to maintain the validity. the researcher opted for non probability/non random sampling (judgment. Keeping these factors in mind. DATA ANALYSIS • Data Validation ascertains whether the interviews conducted through the questionnaire is compiled within the specified norms. time constraints and nature of the problem to be investigated. reliability. sensitivity and relevance of the questionnaire as well as respondents to the research. The convenience sampling aims to selection of sampling units from the target population based on the easy availability and accessibility to the researcher as the client data is provided by the company and the company too emphasizes data security on the same.
• Data Presentation is audio visual presentation of the results derived from the questionnaire. while the open ended/qualitative questions can be presented in audio format where the respondent has given a remarkable statement. The tabulation is done according to the results derived as well as the nature of the question. pie charts. Questions which are close ended/quantitative in nature can be easily presented in the forms of tables. • Data Coding assigns the numbers/symbols to answers in order to group the responses into limited categories. bar graphs etc.• Data Editing checks the mistakes committed by the researcher while filling the open ended questions in the questionnaire. . • Data Cleaning includes consistency checks and treatment of missing responses where a pre-determined trend to detect fake/fraudulent data while if the respondent misses to respond to any question. So it is mainly applied in the open ended answers in order to make the data analysis easier and faster as the answers are varied. • Data Tabulation is done in two ways – one way frequency and cross tabulation. that would be considered as “unrevealed by respondent.
FINDING AND DATA ANALYSIS I have collected primary data as well as secondary. I went to Vodafone dealer those who were dealing in sells. dealers was quite satisfied with Vodafone’s sells person because they were getting good sells promotion .
-if dealer is purchasing recharge coupons worth Rs 50000 Vodafone is giving free coupons worth Rs 20000. In that case dealer is getting dual advantage).g. to entice the competor’s customers to increase Vodafone market share (earlier it was had by Hutch). extra talk value on new connection which is up to two years)to make their customer happy. Vodafone is facing problem from government side. 100% talk value. Vodafone was trying to make local call free but they could not do because of government police. Vodafone is coming up with marking penetration skims. GRAPHICAL PRESENTATION OF COLLECTED DATA .skims (magic box. Vodafone is also providing skims for dealers (e. caller tones. Due to these sells promotion Vodafone is able to face compitors challenges.
1) Are you using any mobile service? a) Yes b) No 90 80 70 60 50 40 30 20 10 0 80 Yes NO 20 U s a g e o f m o b ile s e r v ic e s 2 which operator service you are using ? a) Vodafone b) Idea c) Airtel d) Bsnl .
e) Tata Indicom f) Reliance S e rvic e P ro vid e r 20% 15% 20% 1 0 %1 0 % 25% V o d a fo n A irt e l B S N L T A T A In d ic o m lia n c ed e a e Re I 3) Which One? a) Post paid b) Prepaid .
T y p e o f C o n n e c t io n 80 60 40 20 0 P re p a id P o s t p a id 35 T y p e o f C o n n e c t io n 65
4) If Prepaid Reason Behind It? a) Low Expense
b)Easy To Use c) Both
R e a s o n b e h in d u s in g p re p a id c o n n e c t io n 40 30 20 10 0 Low B o th E x p e n s ive 35 25 R e a s o n b e h in d u s in g p re p a id c o n n e c t io n 40
5) If Postpaid Reason Behind It? a) High usage b) Services c) Lower Call Rate
d) All of The Above
If P o s t p a i d T h a n R e a s o n B e h i n d It .
H ig h U s a g e S e r vi c e s C a ll R a t e s A ll O f T h e A b o ve
6 for how long you are using this connection? a) six month b) six month- one year c)one year to five year
d) five year or above then that D u r a t io n O f t h e c o n n e c t io n U s a g e 20% 30% 6 m o n th s 6 m o n t h s -1 y e a r 1 -5 y e a r 50% .
5 5 0 0 .1 0 10 00 0 0 & 0 3 0 0 M o n t h ly E x a b o vee o n M o b il e penc 47 8) 8are you satisfied with services of operator you are using? .7)how much is your monthly expense on mobile? a) 300-500 b) 500-1000 c) 1000 & above M o n t h l y E x p e n c e o n M o b ile 50 40 30 20 10 0 23 19 11 B e lo w3 0 0 .
a) Yes b) No c) Cant say S a t i s fa c t i o n l e v e l o f c o u s t m e r s t o w a r d s s e r v i c e p r o v i d e r 60 50 40 30 20 10 0 49 41 S a t i s fa c t i o n l e v e l o f c o u s tm e rs to w a rd s s e rvic e p ro vid e r 10 Y es No Cant S ay 9)Do you know that hutch is now Vodafone? a) Yes b) No .
previously which are provided by hutch? .A w a r n e s s o f H u t c h B e c o m in g V o d a f o n e 100 50 15 0 Yes No 85 A w a r n e s s o f H u t c h B e c o m in g V o d a f o n e 10) Are you getting the same services by Vodafone.
a) Yes b) No A r e S e r v i c e s s a m e A s B e fo r e ( H u t c h ) 8 24 Y es No 68 C ant S ay 11) Are you fully satisfied with the services of Vodafone? .
a) Yes b) No A r e y o u S a tis f ie d w ith V o d a f o n e 80 60 40 20 0 Y es No A r e y o u S a tis f ie d w ith V odafone .
Analysis of Hypothesis: Chi Square Test The Chi-Square Test procedure tabulates a variable into categories and computes a chi-square statistic. This goodness-of-fit test compares the observed and expected frequencies in each category to test either that all categories contain the same proportion of values or that each category contains a user-specified proportion of values. Than alternative hypothesis: Vodafone captured market easily in dehradun. . Let null hypothesis: Vodafone face challenges to captured market in dehradun.
(o) 21 Exp.125 10 20 .10 100 5 Degrees of freedom = 6-1=5 .Types of Services Provided Tariff Obs.21 Network Service Value Added service 28 24 4 16 0.e (o-e)2 (o-e)2/e Frequency Frequency( 2 4 0.67 18 16 2 4 0.25 Chota Recharge Brand Name Other Scheme 14 13 1 1 0. e) 19 o.77 9 8 1 1 0.
They should focus on quality of service. Hence. Vodafone should make their network strong.g. value of chi square for df(5)= 11. Vodafone face challenges to capture market in dehradun SUGGESTION Here I will suggest to Vodafone they should come up marketing penetration skims (e.07 Calculated value = 6.332 Since calculated value is lower then the tabulated value of chi square. – magic box.At 5% level of significance. Vodafone should . therefore Null hypothesis is proved.
to make their customer loyal. APPENDIX QUESTIONAIRE 1 Are You Using Any Mobile Service? a) Yes b) No ..increase their reach.ban unwanted caller). Vodafone should use huge promotional skims in metropolitan cities. Vodafone should make their customer aware about its services (e. They should go untapped area which is not covered by competitors.g.
One Year c) One Year To Five Year d) Five Year Or Above Then That 7) How Much Is Your Monthly Expense On Mobile? a) 300-500 b) 500-1000 c) 1000 & above 8) Are You Satisfied With Services Of Operator You Are Using? a) Yes b) No c) Cant say 9) Do You Know That Hutch Is Now Vodafone? a) Yes b) No 10) Are You Getting The Same Services By Vodafone.2 Which Operator Service You Are Using? a) Vodafone b) Idea c) Airtel d)Bsnl E) Tata Indicom f) Reliance 3) Which One? a) Post Paid b) Prepaid 4) If Prepaid Reason Behind It? a) Low Expense b) Easy To Use c) Both 5) If Postpaid Reason Behind It? a) High usage b) services c) lower call rate d) all of the above 6) For How Long You Are Using This Connection? a) Six Month b) Six Month. Previously Which Are Provided By Hutch? .
vodafone. VODAFONE catalogs 3.a) Yes b) No 11) Are You Fully Satisfied With The Services Of Vodafone? a) Yes b) No REFERENCE:1. Business Research Methods 2. www.com .
www.4.google. WWW.com 5.entreprenur.com . Company Guide 6.
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