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PROJECT REPORT

SUMMER INTERNSHIP

ACCESS THE PACKAGING REQUIREMENT
OF PAINT SEGEMENT IN EASTERN INDIA


DEBJYOTI ROY
THE TINPLATE COMPANY OF INDIA LIMITED
[Pick the date]
[2]

PROJECT REPORT
AT
THE TINPLATE COMPANY OF INDIA LIMITED
A Project Report Submitted In Partial Fulfillment Of The Requirements For the
Award Of The Degree Of
MASTER OF BUSINESS ADMINISTRATION
TO
WESTBENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA
BY
DEBJYOTI ROY
UNDER THE GUIDANCE OF
MR. RAJKUMAR DASGUPTA
NSHM (KNOWLEDGE CAMPUS), KOLKATA
B.L. SAHA ROAD, KOLKATA ʹ 53








[3]

PROJECT REPORT
AT
THE TINPLATE COMPANY OF INDIA LIMITED
A Project Report Submitted In Partial Fulfillment Of The Requirements For the
Award Of The Degree Of
MASTER OF BUSINESS ADMINISTRATION
TO
WESTBENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA
IS A RECORD OF BONAFIDE TRAINING CARRIED OUT BY
DEBYJYOTI ROY
UNDER MY SUPERVISION AND GUIDANCE AND THAT NO PART OF THIS REPORT
HAS BEEN SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE/ DIPLOMA/
FELLOWSHIP OR SIMILAR TITLES OR PRIZES.
FACULTY GUIDE

SIGNATURE: ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
NAME: MR. RAJKUMAR DASGUPTA
SIGNATURE AND SEAL OF THE LEARNING CENTER: ͙͙͙͙͙͙͙͙͙........................




[4]

STUDENT͛S DECLARATION
I DO HEREBY DECLARE THAT THE PROJECT CONDUCTED AT
THE TINPLATE COMPANY OF INDIA LIMITED
UNDER THE GUIDANCE OF
MR. RAJKUMAR DASGUPTA
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF
MASTER OF BUSSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
TO
WEST BENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA.
IS MY ORIGINAL WORK AND THE SAME HAS NOT BEEN SUBMITTED FOR THE
AWARD OF ANY OTHER DEGREE/ DIPLOMA/ FELLOWSHIP OR OTHER SIMILAR
TITLES OR PRIZES.
PLACE:͙͙͙͙͙͙͙͙͙͙͙ DEBJYOTI ROY
DATE:͙͙͙͙͙͙͙͙͙͙͙. REG. NO.: ͙͙͙͙͙͙͙͙͙͙






[5]

PREFACE
THE INTERNSHIP PROGRAM FORMS AN IMPORTANT COMPONENT OF
EDUCATION AT TINPLATE COMPANY OF INDIA LIMITED. IT IS AN
ATTEMPT TO BRIDGE THE GAP BETWEEN THE ACADEMIC INSTITUTION
AND THE CORPORATE WORLD.
INTERNSHIP PROVIDES AN OPPORTUNITY FOR US TO SATISFY OUR
INQUISITIVENESS ABOUT THE CORPORATE, PROVIDES AN EXPOSURE TO
TECHNICAL SKILLS, AND HELPS US TO INTAKE THE SKILLS BY BEING IN
TOUCH WITH VARIOUS PEOPLE IN THE OFFICE AND ALSO THOSE IN THE
SOCIETY AS TO THE CUSTOMER IN THE STORE.
AT TINPATE COMPANY OF INDIA LIMITED, THE INTERNSHIP IS AN
OPPORTUNITY TO SATIATE OUR CURIOCITY. THERE I AM EXPECTED TO
PARTICIPATE AND TAKE OWNERSHIP MEANINGFUL TO THE COMPANY
ONE WORKS WITH AND TO ONESELF IN WORKS WITH AND TO ONESELF
IN WORKS WITH AND TO ONESELF IN ONE͛S CAREER PROSPECTS.








[6]

ACKNOWLEDGEMENT
I WISH TO EXPRESS MY APPRECIATION TO ALL THOSE WITH WHOM I
HAVE WORKED/INTERACTED AND WHOSE THOUGHTS AND INSIGHTS
HELPED ME IN INCREASING MY KNOWEDGE AND UNDERSTANDING MY
PROJECT.
















[7]

CONTENTS
CH 1 INTRODUCTION----------------------------------------------------------------Pg 8
A) ORIGIN AND DEVELOPMENT----------------------------------------------------Pg 8
B) GROWTH AND DEVELOPMENT OF THE PACKAGING INDUSTRY--------Pg 12
C) THE INDIAN PACKAGING INDUSTRY MARKET------------------------------Pg 13
CH 2 PROFILE OF THE ORGANISATION
2.1 HISTORY OF TCIL------------------------------------------------------------------Pg 16
2.2 FUNCTIONAL DEPARTMENT----------------------------------------------------Pg 18
2.3 ORGANISATION STRUCTURE AND ORGANISATION CHART--------------Pg 19
2.4 PRODUCT AND SERVICE PROFILE OF THE ORGANISATION--------------Pg 23
CH 3 DISCUSSION ON TRAINING
3.1 STUDENT͛S WORK PROFILE (ROLE & RESPONSIBILITIES)-----------------Pg 29
3.2 DESCRIPTION OF LIVE EXPERIENCES ------------------------------------------Pg 30
CH 4 STUDY OF SELECTED RESEARCH PROBLEM
4.1 STATEMENT OF RESEARCH PROBLEM-----------------------------------------Pg 32
4.2 STATEMENT OF RESEARCH OBJECTIVE----------------------------------------Pg 33
4.3 RESEARCH DESIGN AND METHODOLOGY-------------------------------------Pg 33
4.4 ANALYSIS OF DATA------------------------------------------------------------------Pg 34
CH 5 SUMMARY OF CONCLUSION
5.1 SUMMARY OF LEARNING EXPERIENCE-----------------------------------------Pg 45
5.2 CONCUSION AND RECOMMENDATION-----------------------------------------Pg 46
APPENDIX-----------------------------------------------------------------------------------Pg 48
ANNEXURE----------------------------------------------------------------------------------Pg 48
BIBIOGRAPHY-------------------------------------------------------------------------------Pg 51

[8]

CHAPTER 1 INTRODUCTION
1.1 GENERAL INTRODUCTION ABOUT THE PACKAGING INDUSTRY.
A) ORIGIN AND DEVELOPMENT OF PACKAGING: From the earliest
times, human consumed foods where it was found. Families and
villages made or caught what they wanted to. They were also self
sufficient, so there was little need for packaging of goods, either for
storage or transportation. When containers were needed, they were
fashioned from natural materials, such as hollowed logs, woven grasses
etc. Later on ores and chemicals were discovered, when metals and
pottery were developed.
These days packaging is mainly used for the following needs:-
Contain products, defining the amount the consumers will
purchase.
Protects products from contamination, from environmental
damage and from theft.
Facilitate transportation and storage.
Carry information and colorful designs that make attractive
displays.
There are various mode of packaging which are used to package
materials. A vivid discussion on these modes will eventually elaborate
on the aspects of packaging. The first mode of packaging is:-
i. Paper and paper products:
This makes the packaging flexible, semi-flexible or rigid.
Examples of products being packaged in paper are dog foods, cereal
packaging, toys, and other food products.
[9]

ii. Glass:
Although glass making began in 7000 B.C as an offshoot of pottery, it
was first industrialized in Egypt around 1500 B.C. In and around 17
th

and 18
th
century the spilt mold was developed further for irregular
shapes and raised decorations. This was molded into the glass
containers. These containers were economically attractive for
consumer products and from 1900 ʹ 1960, glass containers dominated
the market for liquid products.
iii. Metals:
Ancient boxes and cups, made from silver and gold, were very valuable
for common use. Metal did not become a common packaging material
until other metals, stronger alloys, thinner gauges and coatings were
eventually developed. One of the ͞new metals͟ that allowed metal to
be used in packaging was Tin. Tin is a corrosion-resistant metal, and
ounce-for-ounce its value is comparable to silver.
The process of tin plating was discovered in Bohemia in and around
1200A.D; and cans of iron, coated with tin was found in Bavaria as early
as 14
th
century.
IN 1764, LONDON TOBACCONISTS began selling snuff in metal
canisters, another type of today͛s ͞RIGID PACKAGING͟.
The safe preservation of foods in metal containers was finally realized
in FRANCE in the early 1800s. In 1868, interior enamels for cans were
developed, but double seam closures using a sealing compound were
not available until 1888. Afterwards aluminum particles were first
extracted from Bauxite in 1825 at the high price of $ 545 per pound,
[10]

which gradually came down until 1942, when aluminum was available
at $ 14 per pound.
iv. Plastics:
Plastic is the newest packaging material in comparison with metal, glass
and paper. Although discovered in the 19
th
century, most plastic were
reserved for military and wartime use. A wide variety of plastics have
been developed over the past 170 years.
a) STYRENE was developed in 1831.
b) VINYL CHLORIDE was developed in 1835.
c) CELLULOID in the late 1860s.
However none of these materials became practical for packaging until
20
th
century.
d) CELLULOSE ACETATE was first derived from wood pulp in
1900.
e) Dupoint manufactured cellophane in NEW YORK in the year
1924.
One of the most commonly used plastic is POLYETHYLENE
TEREPHATHALATE (PETE). This material was available for containers in
1977, and by 1980 foods and other hot filled products could also be
packed in PETE.
Current packaging designs are beginning to incorporate recyclable and
recycled plastics but the search for functions continues.

T
[11]

Thus it is evident that the evolution of containers provided by nature to
the use of complex materials and processes, packaging has certainly
changed. Various factors contributed to this growth. These mainly
include the needs and concerns of people, competition in the market
place, unusual events, shifting of lifestyles as well as discoveries and
inventions. Just as no single causes influenced past developments, a
variety of forces will be required to create the packages of the future,
but as always very important factor will always be consumer choice.
Ultimately, only the packaging that the society demands is produced.
We choose by the products we purchase.


THE TOP 10 INDUSTRIES IN THE PACKAGING MEDIUM ARE:
1) PARKSONS PACKAGING SYSTEMS
2) ITC LIMITED
3) TATA TINPLATE (TCIL)
4) HINDALCO
5) HOLDTEK TECHNOLOGIES LTD.
6) GUJARAT GLASS LTD.
7) ADVANCE PACKAGING
8) AMAC PLASTIC PACKAGING
9) EC PACKAGING PVT LTD.
10) THE PAPER PRODUCTS LTD.




[12]



B) GROWTH OF THE PACKAGING INDUSTRY: Global packaging industry
growth rates vary across the types of packaging. The growth rate of
beverages package industry is 3.2%, whereas it is 5% for health care
products. Various market reports establish the fact that the domestic
packaging market shares 29% of the global market. The overall capital
involved in global packaging market is approximately $433 billion. The
packaging industry is a large and diversified market, with lots of
contenders, who are competing with each other for the overall growth
of the industry.

THE GROWTH SEGMENT: The portion of domestic packaging market
from the overall $433 billion global packaging market is $124 billion.
According to the type of materials used, packaging industry can be
subdivided into four general segments, which are plastic, paper and
board, glass and metal. The paper and board is the largest segment that
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
approx.
beverages
health care
domestic packaging
[13]

shares 36% and plastic segment is the second largest segment, sharing
35% of the overall global market.

C) THE INDIAN PACKAGING INDUSTRY MARKET:
The Indlun puckuglng lndustry ltself ls growlng ut 14-15%
unnuully. Thls growth rute ls expected to double ln the next two
yeurs.
2. Indlun Puckuglng lndustry ls USD 14 bllllon und growlng ut more
thun 15% p.u. These flgures lndlcute towurds u chunge ln the
lndustrlul und consumer set up.
3. However, the Indlun fusclnutlon for rlgld puckuglng remulns lntuct.
It ls estlmuted thut more thun 80% of the totul puckuglng ln Indlu
constltutes rlgld puckuglng, whlch ls the oldest und the most
conventlonul form of puckuglng. The remulnlng 20% comprlses
flexlble puckuglng.
4. Rlgld puckuglng constltutes gluss bottles, metul cuns, uerosol
cuns, buttery cell cuns, ulumlnum collupslble tubes, ln|ectlon molded
plustlc contulners mude of PVC, PET, HOPE, burrels mude from
HOPE, puperbourds, und corruguted boxes.
market division
paper and board 36%
plastic 35%
glass 14.5%
metal 14.5%
[14]

5. However, wlth the expundlng mlddle cluss und rlslng lncome
levels, the putterns of consumptlon ure bound to chunge substuntlully
und the demund for quullty und
Convenlence - bused products wlll lncreuse. Concurrently, the
lncreused lnteructlon wlth the developed world wlll conslderubly
lnfluence the uesthetlc und quullty norms of the Indlun consumers
und leud to better consumptlon stundurds. Thls ls expected to
stlmulute greuter consumptlon of brunded products und lncreuse the
use of rlgld und flexlble puckuglng.
6. Flexlble puckuglng contulns multl-luyered lumlnuted sheets of
slngle or u comblnutlon of substrutes such us plustlc, puper or
ulumlnlum. Flexlble puckuglng flnds vurled use becuuse of lts ublllty
to provlde strength, molsture reslstunce, uromu retentlon, gloss,
greuse reslstunce, heut retentlon, seulublllty, prlntublllty und low
odour. Flexlble puckuglng hus gulned vust ucceptublllty becuuse of
the protectlon lt offers to the product ugulnst envlronmentul threuts
llke molsture, heut, und chemlcul reuctlon. More so, convenlence ln
hundllng the product und the cost beneflts lt provldes ure udded
udvuntuges.
7. Nonetheless, plustlc, whlch ls the most commonly used substrute
ln flexlble puckuglng, ls fuclng pressure becuuse of lssues of
envlronmentul protectlon und sufe dlsposul. These lssues
uct us u mu|or lmpedlment ln flexlble puckuglng becomlng un ull-
pervuslve medlum. Puper und puperbourd, on the other hund ure
envlronment frlendly und ulso en|oy the udvuntuges of eusy hundllng
und efflclent process lmplementutlon. Moreover, flexlble puckuglng
mundutes uddltlonul cupltul requlrements und technlcul know-how
for efflclent munufucturlng operutlons.
8. Although substrutes llke plustlc huve gulned vust ucceptublllty,
uttructlveness of puper und puperbourd consumptlon remulns.
Currently, Indlu ls runked 15th ln the world for lts puper und
puperbourd consumptlon und ls expected to lmprove lts runk ln the
future. Puper ls the fustest growlng substrute segment wlth u growth
rute of 6-7%. The totul demund for puper currently ls estlmuted to be
uround 6 mn tones, of whlch ubout 40% ls consumed by the
puckuglng lndustry. If the demund for puper contlnues to grow ut the
[15]

sume rute, totul puper consumptlon ls expected to reuch 9.5mn tones
by 2010.
9. /umlnuted products lncludlng form-flll-seul pouches, lumlnuted
tubes und tetru pucks ure growlng ut uround 30% p.u.
10.There ure ubout 600-700 puckuglng muchlnery munufucturers,
95% of whlch ure ln the smull und medlum sector locuted ull over
Indlu.
11. Germuny und Ituly ure the lutest suppllers of puckuglng
muchlnery to Indlu but focus ls now shlftlng on Tulwun, Koreu und
Chlnu.
12. Indlun puckuglng muchlnery lmports ure USD 125 mllllon.
13. Indlun puckuglng muchlnery exports ure rupldly growlng.
14. Indlu's per cupltu puckuglng consumptlon ls less thun USD 15
ugulnst world wlde uveruge of neurly USD 100.
15. The lurge growlng mlddle cluss, llberullzutlon und orgunlzed
retull sector ure the cutulysts to growth ln puckuglng.
16. Food und Phurmu puckuglng ure the key drlvlng segments.
CHAPTER 2 PROFIE OF THE ORGANISATION
2.1 THE HISTORY OF TCIL:
The Tinplate Company Of India Limited (TCIL) was formed after first
world war when practically all sea trades between England (South
Wales) and India were cut off. Thus Indian tinplate fabrication industry
came out of wartime crisis and became self-sufficient. The company
was incorporated in 1920 and the site chosen was GOLMURI,
JAMSHEDPUR. The first steel plate of Tinplate gauge was rolled on 18
th

December 1922 at the HDP (HOT DIP PLANT) producing Hot Dip
Tinplate, from Tin bars supplied by TATA STEEL and this continued till
1979 albeit with capacity enhancements. The TCIL is associated
company of TATA STEEL. Since 1922 for about a half a century it was
the sole manufacturer of Hot Dipped Tinplate in India.
[16]

The company slowly and steadily increased its product range to include
Electrolytic Tinplate (ETP) sheets, Tin Free Steels (TFS), Black Plate and
Full Hard Cold Rolled (FHCR) coils. To keep pace with technological
developments, TCIL was the first to set combination line capable of
producing both Electrolytic Tinplate and Tin free steel. This plant, the
first of its kind in India, was commissioned in 1978 and commenced
production in January 1979. In 1982, Tata steel bought the shareholding
of Burmah Oil, the then major shareholder and took over the
management of the company. TCIL almost single handedly built up the
Tinplate industry and today it stands as the industry leader in India.
In 1991-92, TCIL undertook backward integration to setup a Cold Roll
Mill (CRM) for producing of TMBP coils based on Hot Rolled Coil
supplies from Tata Steel which was also setting up its Hot Strip Mill
(HSM) at the same time. The CRM was thus a strategic fit for TCIL with
Tata Steel. The CRM commissioned in 1996-97 but turnaround strategy
was developed with the objective of ensuring revival and setting
fundamental right, and implemented during the financial years of 1997-
2001.

The basic elements of the strategy were:
y OPERATIONAL IMPROVEMENTS
y FINANCIAL RESTRUCTURING
y HOT DIP PLANT PHASE OUT AND DOWNSIZING
Since April 1998, TCIL operates under a conversion arrangement with
TATA STEEL for its business. Today TCIL is the only indigenous
manufacturer of value added Tinplate and TFS for processed food,
[17]

battery, dairy products, beverage, paint containers, soft drink crown in
both Single reduced and Double reduced forms. The establishment in
Solution center in December 2005 has provided further improvement
on innovations and consumer convenience.
The solution centre will facilitate the process of building solution for
end-use customer͛s i.e fillers/food processors, complement the efforts
of can fabricators across the country and develop R&D capabilities. TCIL
with its continuing yen for quality, productivity, cost-effectiveness and
customer service, looks forward to the future with confidence.
Now TCIL with over 35% market share in India, 25-30% of business is
being exported, TCIL not only occupied pride of place in India but also is
fast emerging as an important regional player. From being, a Tinplate
manufacturing and marketing entity only, TCIL is transforming itself
towards its vision of becoming a metal packaging solution leader for
processed edibles and non edibles.
Tinplate is a downstream steel product and evokes trust in steel since it
is ideally suited for packaging processed edibles, paints, adhesive, and
pesticides; approximately 65-70% of global market Tinplate
consumption is for paints segment. The world is today grappling with
environmental concerns and packaging waste is a cause of concern, but
not only the Tinplate is most eco-friendly packaging media, in the
developed world it has played a role in facilitating growth of processed
foods and beverage industry.


2.2 FUNCTIONAL DEPARTMENTS OF THE ORGANISATION
[18]

The organization functional departments mainly consist of Marketing,
Finance, HR department, and the Import & Export division. The
Marketing department, Finance department and the Import & Export
division is based in Kolkata, and the HR department is based in
Jamshedpur along with the Plant itself. The Marketing division looks
after the sales and marketing of Tin sheets, the Finance division takes
care of the financial aspects of the company by taking care of the
turnover and performance, the Import and Export division looks after
the import and export of Coils and Tin sheets. The HR department is
integrated towards the betterment of the company through the
company͛s laws and regulations being implemented on the company͛s
employers. These departments contribute in huge way towards
organizational growth. The form of departmentalization in which
individual engaged in one͛s functional activity, such as marketing or
finance, are grouped into one unit. An organization grows, on the basis
of performance of functional departments of organization. It also helps
in broadening or expanding the business. Every department of an
organization is responsible for performance of organization. All the
departments have different roles to play in organizational growth. The
basis by which jobs are grouped together is called departmentalization.
2.3 ORGANISATION STURCTURE AND ORGANISATION CHART
BOARD OF DIRECTORS:
MR. B MUTHURAMAN ----------- CHAIRMAN
MR. SUJIT GUPTA
MR. ANANDA SEN
MR. DIPAK BANEERJEE
MR. S.P. NAGARKATTE
[19]

MR. KOUSHIK DATTA
MR. ASHOK KUMAR BASU
MR. TARUN DAGA------------------MANAGING DIRECTOR
MR. UJJAL KUMAR------------------VICE PRESIDENT(CORPORATE
SERVICES)
MR.A.K. GHOSE----------------------VICE PRESIDENT(OPERATION)
DR. C.D. SINGH-----------------------DIRECTOR MEDICAL SERVICES
MR. D. CHAKRAVARTY-------------CHIEF FINANCE
MR. R. BALASUBRAMANIAN-----CHIEF FINANCIAL OFFICER
MR. S. KAR-----------------------------COMPANY SECRETORY.


SENIOR LEADERSHIP
MANAGING DIRECTOR
(MR. TARUN KUMAR DAGA)

[20]









FUNCTIONAL LEADERSHIP
GM (OPM ) MR.
A.K. GHOSE
GM (HRM
&SUSTAINABILITY)
MR. UJJAL KUMAR
CHIEF FINANCE MR.
D CHAKRAVARTY
DIRECTOR MEDICAL
SERVICES
DR.C.D.SINGH
[21]







DEPARTMENTAL LEADERSHIP
CHIEF
(MAINTENANCE)
MR.KK MAHAJAN
COMPANY
SECRETARY MR.
S.KAR
CHIEF (PROJECTS)
MR.S.K.RAO
CHIEF (CS) MR.
B.N. DAS
CHIEF INTERNAL
AUDIT MR. M.K
JHA
CHIEF (HRM) MR.
JAMES DAVIS
CHIEF (MEDICAL)
DR. P D GOKHALE
CMM
MR. S
VENKATRAMAN
CDM (BE) MR.
RANJIT SINHA
ACMM (DOM)
MR. ASHWINI
SHARMA
ACMM (EXP &
IM) MR. ABESH
CHATTOPADHYA
CDM (PROJECT)
MR. P K
BANDOPADHYAY
CDM (CS) MR.
HARJIT SINGH
CDM (QA & TG)
MR A. HORE
CDM (C & A) MR.
MUBARAK
HUSSAIN
[22]




[23]

2.4 PRODUCT AND SERVICE PROFILE OF THE ORGANISATION
COMPETITORS
The main competitors of TCIL are ʹ GPT Steel Industries, and SAIL on
national basis and also the import of tin sheets. The foreign
competitors mainly includes Nippon steel (JAPAN), SOLACE (FRANCE)
and also many companies from CHINA and U.S.A.
A) GPT STEEL INDUSTRIES:
The PARIKH group of companies has been active in the steel business
in India and overseas since 1942.
GPT Steel Industries Ltd is a flagship company of the Parikh group.
GPT Steel Industries Ltd an ISO 9001:2000 accredited unit, was
established in 2003 to manufacture Cold rolled products & Tinplate
products.
GPT Steel has set up two complete Cold Rolling Mills (4Hi & 6hi Mill)
and state of the art Electrolytic Tinplate Line (ETL) located at
Gandhidham, Kutch District, Gujarat, India.
Electrolytic Tinning Line:
y It is the largest capacity Tinplate line in India
y GPT is 2nd largest producer of Tinplate in India
Cold Rolling Mills:
y The Company's CRM facility include a 4-HI reversing Mill and a
6-HI reversing Mill and having total capacity of 450,000 MTPA.
y The 4 Hi Mill is 1728 mm wide making it the Widest Cold Rolling
Mill in India
Today, GPT is one of the leading producers of tinplate in coils & sheets
in India. GPT caters to customized requirements of its customers, both in
[24]

terms of quality and sizes for the domestic as well as international
market. Its products are well accepted in the market. GPT offers to its
customers a wide product profile matched with excellent service.
It manufactures various grades of Tinplate Coils & Sheets, CRFH,
CRCA with focus on quality and consumer convenience.
The Company is in the business of providing cost effective Tinplate
packaging for processed edible products, processed food industry, Dairy
products, Battery, Beverages, Paints & Pesticides Industry.
The Company manufactures Cold Rolled Full Hard (CRFH), Cold
Rolled Closed Annealed (CRCA) for automobile, white goods & other
Industries.
Over the past 5 years and going forward, GPT is focusing on operational
excellence; closeness business with customers and becoming a strategic
player in the export market.
B) SAIL:
Ranked amongst the top ten public sector companies in India in terms
of turnover, SAIL manufactures and sells a broad range of steel
products, including hot and cold rolled sheets and coils, galvanized
sheets, electrical sheets, structural, railway products, plates, bars and
rods, stainless steel and other alloy steels. SAIL produces iron and steel
at five integrated plants and three special steel plants, located
principally in the eastern and central regions of India and situated close
to domestic sources of raw materials, including the Company's iron ore,
limestone and dolomite mines. The company has the distinction of
being India͛s second largest producer of iron ore and of having the
country͛s second largest mines network. This gives SAIL a competitive
edge in terms of captive availability of iron ore, limestone, and
[25]

dolomite which are inputs for steel making.

SAIL's wide range of long and flat steel products are much in demand in
the domestic as well as the international market. This vital
responsibility is carried out by SAIL's own Central Marketing
Organisation (CMO) that transacts business through its network of 37
Branch Sales Offices spread across the four regions, 65
Warehouses and 26 Customer Contact Offices. CMO͛s domestic
marketing effort is supplemented by its ever widening network of rural
dealers who meet the demands of the smallest customers in the
remotest corners of the country. With the total number of dealers
crossing 2,200 , SAIL's wide marketing spread ensures availability of
quality steel in virtually all the districts of the country.
With technical and managerial expertise and know-how in steel making
gained over four decades, SAIL's Consultancy Division (SAILCON) at New
Delhi offers services and consultancy to clients world-wide.

SAIL has a well-equipped Research and Development Centre for Iron
and Steel (RDCIS) at Ranchi which helps to produce quality steel and
develop new technologies for the steel industry. Besides, SAIL has its
own in-house Centre for Engineering and Technology (CET),
Management Training Institute (MTI) and Safety Organisation at Ranchi.
Our captive mines are under the control of the Raw Materials Division
in Kolkata. The Environment Management Division and Growth Division
of SAIL operate from their headquarters in Kolkata. Almost all our
plants and major units are ISO Certified.

[26]

Plant Wise
Bhilai Steel Plant Blooms, Billets & SlabsBeams
Channels, Angles
Crane Rails
Plates
Rails
Pig Iron, Chemicals & Fertilisers
Bokaro Steel Plant HR Coils & Sheets
Plates
CR Coils & Sheets
GP Sheets & Coils/ GC Sheets
Pig Iron, Chemicals & Fertilisers
Durgapur Steel
Plant
Blooms, Billets & Slabs
Joists, Channels, Angles
Bars, Rods & Rebars
Skelp
Wheels, Axles, Wheel Sets
Pig Iron, Chemicals & Fertilisers
Rourkela Steel
Plant
HR Coils
Plates
CR Coils & Sheets
GP Sheets/ GC Sheets
Tinplates
Electrical Steel
Pipes
Pig Iron, Chemicals & Fertilisers


[27]

C) OTHER REASONS:
In spite of the growth in packaging spend, tinplate accounts for only a
small percentage of the total packaging medium. The studies
completed indicate that out of the total packaging market of rupees
that the tinplate industry in India is under severe threat from two
fronts. The first threat is from the manufacturers of tinplate from all
around the world. Easy access to technology makes it an industry
where the threat for entry is very easy and therefore competition.
Moreover, the New Industrial Policy of 1991 and WTO triggered the
lowering of tariffs on imports. This opened up the competition in the
Indian tinplate industry to the world steel majors, such as Nippon Steel
Japan, Sollace France, Rassel Stien Germany, US Steel, etc., who have
the economies of scale. This has posed a real challenge to the Indian
tinplate manufacturers who are small-scale producers when compared
with the steel giants. The second threat for the tinplate manufacturers
is packaging from an alternative packaging medium such as tetra packs,
polyethylene, etc.







[28]

FIGURATIVE REPRESENTATION ON THREAT FROM OTHER PACKAGING
MEDIUM AND THE TINPLATE USAGE:




0
10000
20000
30000
40000
FIGURES IN rs.CRORES
[29]

CHAPTER 3 DISCUSSIONS ON TRAINING
3.1 STUDENT͛S WORK PROFILE: ROLE AND RESPONSIBILITIES
ROLE:
ACCESS THE PACKAGING REQUIREMENT OF PAINTS IN EASTERN
INDIA.
VISIT THE PAINT DEALERS TO GET THE PROBABLE ASSESSMENT
OF PACKAGING MEDIUM.
TRYING TO FIGURE OUT THE USAGE OF METAL (TIN) CANS IN THE
SECTOR OF PAINTS.
REVIEWING OWN PERFORMANCE, AIMING TO MEET OR EXCEED
TARGETS.
GAINING A CEAR PICTURE OF WHAT THE MARKET FOR TIN CANS
HOLDS IN THE PAINT SECTOR.
RESPONSIBILITY
TO COMPLETE THE WORK PROVIDED BY THE COMPANY.
FOLLOW THE RULES AND REGULATIONS OF THE COMPANY.
WORK HARD TO ACHIVE THE GOAL.
BE DEVOTED TO THE TASK ASSIGNED BY THE COMPANY.
TRY TO BUILD GOOD REPUTATION WITH MEMBERS OF THE
COMPANY.





[30]

3.2 DESCRIPTION OF LIVE EXPERIENCE
The project titled ͞Assessing The Packaging Requirement Of Paint
Segment In Eastern India͟ has been a vivid exploration of the
packaging medium used in paints sector through out the eastern
region. It has been an elongated journey for survey compliance which
includes Orissa (Cuttack, Bhubaneswar), Jharkhand (Jamshedpur),
Haldia, Durgapur and Kolkata. Throughout this journey I have come
across 80 paint dealers and retailers, from whom I have been able to
scrutinize the project requirement of accessing the packaging medium
of paints. Through this survey of mine I have been able to understand
that the total requirement of packaging is mainly of two types:-
a) Metal packaging which mainly includes tin packaging
other than aluminum packaging.
b) Plastic packaging.
Others includes tetra packaging, sacks which counts to a very less
percentage of the total mode of packaging.
The usage of metal packaging is for the solvent based colours
And the usage of the plastic packaging is mainly for the water based
paints.
Solvent based paint which is mainly constituent of MC (methylene
chloride), ATM (acetone, toluene and methanol), NMP (N-methyl
pyrrolidone), DBE (di-based esters) is packed in metal cans because it
does not undergo any reaction with the metal and henceforth the
colour remains intact and proper in regard to its quality.
[31]

Water based paints, which is mainly a composition of vinyl matt, vinyl
satin and vinyl silk, are usually packed in plastic containers. Previously
water based paint was stored in tin containers, but eventually it gave its
way to plastic due to rusting and many other reasons which will be
discussed elaborately later in the project.
During the phase of my survey I have come across those dealers and
customers who have given both sorts of responses, both positive and
negative responses about the metal packaging which is tentatively tin.
Sometimes they choose the property of metal packaging but after that
they give positive responses about plastic packaging as well. However
these aspects will be discussed later on in the project.
I have handled organizational pressure for achieving the goal. I have
maintained very good relationship with every member of the
organization. I have got help from the seniors in the organization.
Everybody has made my task easier by giving me ideas.







[32]

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM
4.1 STATEMENT OF RESEARCH PROBLEM:
Research problem mainly refers to some difficulty which a researcher
experience in context of either a theoretical and practical solution and
want to obtain the solution for same. Research problem is the one
which require a researcher to find out the best solution for the given
problem and also to find out by which course of action the objective
can be attained. There is several techniques which is involved in
defining research problem ʹ
y Statement of problem in general way.
y Understanding the nature of problem.
y Surveying the available literature.
y Developing ideas through discussion.
y Rephrasing the research problem.
My topic of research is ͞Assessing The Packaging Requirement Of Paint
Segment In Eastern India͟. This topic gives an idea of analyzing the
requirement of tin in the paint packaging industry. The requirement of
studying the benefits of metal packaging for paints and also to properly
analyze the cost effectiveness of metal packaging in respect to other
modes of packaging of paints.




[33]

4.2 STATEMENT OF RESEARCH OBJECTIVE:
The objective of this survey is to understand the consumer͛s decision
making process. I approached 80 dealers and retailers and analyzed
their comments to find out the basics of packaging medium for paints
and understand the pros and cons of the packages. This is a large
sample size and covers dealers and retailers from Orissa, Jharkhand and
west Bengal. The responses of these dealers and retailers were
different from one another based on geographical discriminations. The
end customers were also approached by me to know their view point.
4.3 RESEARCH DESIGN AND METHODOLOGY:
The generic buying process of a consumer is given below. However, all
these stages do not occur in every purchase as the customer skips from
them. This process was followed to get a proper picture of the market
scenario.



[34]

4.4 ANALYSIS OF DATA:
1) While analyzing the data I have acquired during the survey, I came up
with certain points. These were based on the benefits and advantages
of Tinplate in the packaging of paints. These are:-
Low weight and high strength, this makes Tinplate packaging easy
to ship and store.
Optimum protection is provided to the paints from external
moisture, light, dust, and odor and other impurities.
Tinplate containers are safe due to its chemical/technicalities.
Tinplate is an eco-friendly packaging material for its recyclability.
Unlike other materials like Aluminium, Tinplate offers cost
benefits and self appeal.
Printing, embossing and new shaping techniques increases the
marketing potential, because it is very attractive which attracts a
consumers attention and henceforth favoring the purchasing
decision.
The shaped can technology permits the production of cans in a
diversity of shapes and sizes, thus proves effective for the
marketing channel ( manufacturers retailers dealers consumers)
Hence it is vehement from the above discussion that Tinplate has these
qualities which makes it a superior product to choose. But now, the
synopsis must be done in comparison to the other modes of packaging
available for paints in India. The first and foremost name comes in mind
is plastic packaging. Now let us evaluate both mode of packaging and
try to find out which one provides better benefits, and this is entirely
based upon the market survey.

[35]

THE ADVANTAGES OF METAL PACKAGING:
y Strong container.
y Cheaper than plastic containers.
y Applicable only for solvent based paints hence it is narrowed
down to its limits, but is excellent packaging medium for these
short of paints.
y Ease in handling.
y No-leakage (apart from few dealers from Haldia who has reported
of facing leakage problems from metal containers).
y Eco-friendly, and completely recyclable.
y Containers are lighter than plastic containers.
Now, the ADVANTAGES OF PLASTIC PACKAGING must also be discussed
to understand the basic difference between the two. The ADVANTAGES
are:
y No rusting.
y Easy to carry.
y No leakage.
y Re-usable for different usages (ex. Storing water, etc)
y Colour can be rinsed from the sides of the container completely.
Hence minimum loss of colour is faced by the consumers.
y Sustenance of colour is better than metal packaging.
y Flexible containers.
y Very attractive.
y Containers are easy to clean.
y Colours never dry out if stored for years.
y Best suited for water based colour.
[36]


Hence it is evident that the plastic cans have a better utility and
applicability than that of metal packaging. More over it seems to be
very effective for the colours as well. The dealers had also specified that
the plastic packaging is better to store colours for a longer period of
time.
2) Now, let us give a look towards the cost effectiveness of the different
modes of packaging for paints. From the survey, the dealers have
specified that the cost of metal packaging (mainly Tin) is lesser in
comparison to that of plastic packaging. Even the cost of Aluminium
package is found to be higher to that of Tin packages for paints. Thus
from the perspective of monetary terms, the metal (TIN) packaging is
very cost effective than the other modes of packaging.
3) The future market for metal packaging is not that good. For example,
the dealers from Kolkata has responded that if solvent based colours
are packed and introduced in market in plastic packages then they
would welcome it with open arms. These dealers also said that the
demand for water based colours is higher due to development of
household sector. And this particular comment is not regional based;
the same statement is recorded in Orissa, Jharkhand and West-Bengal.
Hence with passing days, the demand for metal cans may be
deteriorating. But it is also true that as there is no other option for
packaging solvent based colours, till now, the market has a positive
demand scale for metal(tin) packaging. If the fact is shown graphically it
will be somewhat like this:
[37]


The comments from the dealers from Orissa, Jharkhand and West-
Bengal about the maximum demand of the packaging mode are:
KOLKATA: The dealers from Kolkata have said that due to increase of
household market, the water based colours have the maximum
demand. Hence the demand for plastic package is maximized now. But
they have also specified that the market demand for solvent based
colours is also existent. So the usage of metal cans is also prominent
but the demand from end customers are more for water based paints
hence the usage of plastic cans is also more.
CUTTACK: The dealers here have specified that they can͛t specify the
demand properly because they have more or less equal demand for
both types of paints, though the recent trend shows an upper curve for
water based paints. Hence the usage of plastic packaging has increased.
But on the other hand what is special about Cuttack is that, here the
0%
20%
40%
60%
80%
100%
PAST
PRESENT
FUTURE
APPROXIMATE USAGE OF METAL CANS
USAGE OF METAL CANS
PLASTIC CANS
[38]

dealers have specified that rusting is more in metal cans due to the
atmosphere and geographical aspects; as Cuttack is a coastal city.
BHUBANESWAR: The dealers from this part of India have specified that
as the city is a household sector, the sell of water based colours is more
and hence the demand for plastic packaging is more. Though the
market for solvent based colour is also good. The market can be divided
in 60% - 40% basis. 60% for plastic cans, and 40% for metal cans.
HALDIA: The dealers from Haldia have said that plastic packaging is
having an upper edge due to an increase in consumption of water
based colours. A few have specified that both have a demand according
to the customer want. As Haldia is under industrial sector, the usage of
solvent based colours, hence metal packaging usage is quite large. The
market can be divided into 50%- 50% basis.
DURGAPUR: The dealers from Durgapur have specifically given
responses based on consumer requirement. Here the dealers spoke in
favor of metal cans, as for them this mode of packaging system was far
better than plastic cans. But due to the negative aspects of metal
packaging the plastic packaging has increased its market, and the metal
packaging is slowly giving its way to plastic in the paints sector. Though
the usage of solvent based colour is quite prominent in here, hence the
market can be divided on 55% - 45% basis. 55% is for plastic packaging
and 45%is for metal packaging.



[39]

4) The preferred packaging for paints of the distribution channel
members (retailers, dealers) and the reason there of:
The reason why this topic is to be discussed is because; we need to
understand the psychology of the dealers, and also try to find the mode
of packaging they prefer the most. The division must be done on
regional basis to get a better idea:
KOLKATA: The dealers from Kolkata have responded that they would
prefer Plastic packages than that of Metal packages as a preferred
package for paints. They have preferred plastic packages because of the
qualities as referred as above.
CUTTACK: The dealers from Cuttack have referred that there is
preference from their side on the basis of packaging, because they sale
what the customers want to buy. But they have commented that the
demand is more for plastic packages. And as it is a coastal city the metal
packages tends to get rusted very easily within a span of 1 to 2 years.
BHUBANESWAR: The dealers of Bhubaneswar have responded the
same way that of Cuttack. Here the dealers have no personal
preference for packages. It depends on the manufacturers to package
the colour in what ever medium they want to, and the dealers sale the
colours, the customers want to buy. But yet the dealers face certain
problems from the metal packaging.
JAMSHEDPUR: The dealers from Jamshedpur have responded that they
have no personal preferences on the mode of packaging of paints. They
sale what ever the customers want to buy. But yet they too face
problems on metal packaging.
[40]

HALDIA: The dealers from Haldia have recommended that the mode of
packaging must be such that is helpful for the customers. The dealers
have no personal choice on the mode of packaging.
THE CUMULATIVE LIST OF DIS-ADVANTAGES THE DEALERS FACE FROM
METAL PACKAGING:
RUST ON THE LAQUERED SIDES.
LEAKAGE OF CONTAINERS.
THE PAINT TENDS TO STICK ON TO THE SIDES OF THE CANS,
HENCE THE TOTAL PAINT CAN͛T BE RINSED. HENCE LOSS IS FACED
BY THE CONSUMERS.
THE CONTAINERS ARE MORE PRONE TO DUST.
UNATTRACTIVE.
NOT FLEXIBLE.
BURSTS IN HIGH OUTDOOR TEMPERATURE OF AROUND 40-42c.
CAP SETTING PROBLEM.
MANUFACTURING DEFECTS LIKE STITCHING PROBLEM.
COLOUR SEDIMENTATION IS PROMINENT IN THE CANS.
DUE TO HIGH TEMPERATURE THE COLOUR STORED IN THE CANS
ALSO GETS DAMAGED.
UNATTRACTIVE




[41]

5. A CHI-SQUARE ANALYSIS TO GET A CEAR PICTURE OF THE PREFERRED
MODE OF PACKAGING BY THE DEALERS.
In a survey of 80 dealers, of which 55 dealers are having an experience
of more than 5 years (<5); while 25 dealers are having an experience of
less than 5 years (>5) are taken as attributes which are independent of
each other. Do these figures support the Hypothesis that dealers having
experience of more than 5 years are prone to use plastic packaging?
Use chi-square test to analyze at 5% level of significance.
Ho : (NULL) INDEPENDENT (i.e prone to prefer both plastic and
tin)
Ho : (ALTERNATIVE) DEPENDENT (i.e prone to prefer only
plastic)
OBESERVED VALUE (Oi)
PARAMETERS

PLASTIC TIN TOTAL
> 5 YEARS 30 25 55
<5 YEARS 15 10 25
TOTAL 45 35 80


EXPECTED VAULE (Ei)


PARAMETERS PLASTIC TIN TOTAL
> 5 YEARS 30.937 24.062 55
<5 YEARS 14.062 10.93 25
TOTAL 45 35 80
[42]

DEGREE OF FREEDOM: d.f = (r-1) (c-1)
= (2-1) (2-1)
= 1.
SERIAL
NUMBER
OBSERVED
VAULE
(Oi)
EXPECTED
VALUE
(Ei)
Oi - Ei
(Oi ʹ Ei)2 (Oi ʹ Ei)2
Ei
1 30 30.937 - 0.937 0.8779 0.0283
2 25 24.062 0.938 0.8798 0.0365
3 15 14.062 0.938 0.8798 0.0625
4 10 10.93 - 0.93 0.8649 0.0791
TOTAL -------------- ------------- -------------- -------------
X2 = 0.2064


Hence the chi-square is = 0.0264
Null hypothesis is that ͞ both plastic and tin preference͟, hence are
independent.
Alternate hypothesis is that ͞ only plastic containers preference͟.
Now according to the critical region at 5% level of significance, the
alternative hypothesis u < u2, and the critical region states that
z < - 1.645. As the calculated value is less than the tabulated value
therefore we accept the null hypothesis.
Hence we accept that the dealers are more beneficial by using plastic
packaging.



[43]


6. Strength and opportunities versus weakness and threats:
After the deep analysis of al the valuable data and charts and having
studied them the SWOT analysis is very important to recognize the
strength and opportunities, and also the weakness and threats to
recognize the probable way to improve on them.



STRENGTH: ATTRIBUTES OF THE PRODUCT, THOSE ARE BENEFICIAL.
WEAKNESS: ATTRIBUTES OF THE PRODUCT THAT ARE NEGATIVE FOR
THE CONSUMERS.
OPPORTUNITY: ATTRIBUTES OF THE PRODUCT WHICH CAN BE
DEVELOPED TO MEET THE EXPECTATIONS.
STRENGHT WEAKNESS
OPPORTUNITY THREATS
[44]

THREATS: EXTERNAL CONDITIONS THAT ARE HARMFUL AND RETARDS
THE GROWTH OF THE PRODUCT.
Identification of SWOT is essential because the subsequent steps are
required to analyse the problem.
STRENGTH: the metal cans which is omnipresent in the market, is a
great material, much better than the imported products. The tin sheets
are strong enough and hence make an excellent packaging medium.
The making charge of the transferability of tin sheet into a can is much
lesser than that of other packaging medium especially plastic
containers. The metal cans are the best option available in the market
today for the solvent based colours, hence a sustainable market is
available.
OPPORTUNITY: the tin containers have been widely used for packaging
of paint. Not only paint, but also other objects like chemicals,
pesticides, food & beverages, nuts and several other products are
packaged in tin containers. Tin containers have tamper proof and
airtight closures to ensure the contents remain fresh for a longer period
of time. As the word today is ever-changing, the lifestyle is also
changing with time. Likewise the preference is also changing for the
consumers. As the consumers are conscious about the environment,
hence the packaging market for metal packaging is bright with coming
years. All the metal cans require is PARADIGM. It needs to evolve on its
own and develop on its negative aspects.
WEAKNESS: The main weakness of tin packaging is the rust factor. The
dealers, even the retailers have commented on the rust prone metal
packages. The lacquering must be improved. Moreover the cost of tin
sheets are much higher than those of its competitors.
[45]

THREATS: The threats are from the competitors like plastics, tetra
packages, aluminium, glass packaging. In the paint sector though, the
main threat lies from the plastic containers, which is trying to get into
the solvent based paints as well. The threat is also from the other
companies or competitors like GPT, SAIL and imports of Tin sheets.


CHAPTER 5 SUMMARY AND CONCLUSION
5.1 SUMMARY OF LEARNING EXPERIENCE
The purpose and scope of document is to study, analyze and
understand the business and marketing practices of TCIL (THE TINPLATE
COMPANY OF INDIA LIMITED). In order to achieve this objective, two
stages were identified ʹ Data collection stage and the Analysis stage.
The first stage consists of the following:
1. The origin, history of the company, its growth, the board of
directors, and operational units.
2. The three closest competitors in the paint industry ʹ GPT, SAIL
and IMPORT from foreign countries.
3. Information about the 4p͛s of marketing ʹ PRODUCT, PRICE,
PLACE, PROMOTION.
4. Customer and dealer survey in KOLKATA, CUTTACK,
BHUBANESWAR, HALDIA and DURGAPUR.
The feedback from the retailers, dealers, customers has helped in huge
aspect to understand and get a better picture of the needs and
necessity of the paint packaging. What is found in the survey is:

[46]

More collaboration between sections of stakeholders i.e. beverage,
food cans, etc. Focus on retailers ʹ store brands v/s private labels.
Consumer demands for convenience and innovation. The plastic is an
obvious choice for the consumers, but the dealers and retailers still
wants that the metal package should reform itself and be re-introduced
into the market. And for these the company must rethink of a new
process to develop from the present status and evolve itself into a
better form.
And this can be attained by proper planning, which could provide a
better option for the company to turnaround the present declining
sector of metal packaging for paints.

5.2 CONCLUSION AND RECOMMENDATION

CONCLUSION:
The door for metal packaging for paints has not been closed. Though
the market size has declined, and shows sign of declining much further
in the near future and giving its way to plastic, tetrapak or other modes
of packaging, yet still the opening beckons for metal packages. The only
thing which must be done is to get rid of the drawbacks of metal
packages. The drawbacks although discussed earlier, I would like to
specify once more:
y Rust.
y Paints seem to form sediment when stored for a longer period.
y Not reusable for the consumers.
y The metal can͛s outer surface is prone to attract dust, which
makes it very unattractive.
y Lid problem, stitching problem. Overall can making process is not
proper.
y Leakage
[47]

According to me once these aspects are taken care of, the metal
packages will be accepted by not only the dealers but also by the
consumers.
RECOMMENDATION:
1. The organization should mainly focus on how to evolve from the
problems and find new areas of improvement.

2. The metal packages should be attractive, colourful and rust free.

3. The organization should immediately improve the facility to the
customers if it is required.

4. The organization must look after that the metal package must be
more heat resistant and easy to handle.

5. The package must be such so that no wastage of colours takes place.

6. The organization must take up the responsibility to create more
market awareness among the dealers.




[48]



APPENDIX
ANNEXURE:

Questionnaire
Name: evaluation of packaging modes in paint industry.
Dear Sir/Madam:
It will be very helpful for us if you please fill up the underneath questions which is set entirely on the
basis of survey compliance.
Sincerely,
͙͙͙͙͙͙͙͙͙͙͙͙͙͙. ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
(Management Trainee) (SIGNATURE OF THE DEALER)
NAME OF THE SHOP, ADDRESS, NAME OF THE DEALER.
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙...͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
WHAT ARE THE DIFFERENT TYPES OF PAINTS YOU KEEP IN YOUR SHOP?
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..
WHICH SECTION OF PAINT DO YOU SALE THE MOST?
[49]

INDUSTRIAL SECTOR
HOUSE HOLD SECTOR
INFASTRUCTURAL SECTOR
DIFFERENT PACKAGING MEDIA USED FOR PAINT PACKAGING IN THE FOLLOWING SECTORS.
INDUSTRIAL

PLASTIC

METAL
HOUSEHOLD

PLASTIC

METAL
INFASTRUCTURAL

PLASTIC

METAL




APPROXIMATE % OF PACKAGING MEDIA USED FOR PAINT PACKAGING IN THE FOLLOWING SECTORS.
INDUSTRIAL

PLASTIC

METAL
HOUSEHOLD

PLASTIC

METAL
INFASTRUCTURAL

PLASTIC

METAL

WHICH TYPE OF COLOUR HAS THE MAXIMUM DEMAND NOW?
WATER-BASED
SOLVENT BASED
WHAT ARE THE TYPES OF CONTAINERS FOR PAINTS?
PLASTIC CONTAINERS
METAL PACKAGING
BOTH
DO YOU INCUR ANY ADVANTAGES FROM METAL PACKAGING? WHAT ARE THEY?
[50]

͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
DO YOU INCUR ANY ADVANTAGES FROM PLASTIC PACKAGING? WHAT ARE THEY?
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
WHICH MODE OF PACKAGE HAS THE MAXIMUM DEMAND? AND WHY?
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
WHICH MODE OF PACKAGING IS MORE COST EFFECTIVE?
PLASTIC CONTAINERS
METAL PACKAGING

WHICH ONE IS MORE RELIABLE AND SUSTAINABLE?
PLASTIC CONTAINERS
METAL PACKAGING

DOES PACKAGING IMPACT THE BUYING OF PAINTS? PLEASE ELABORATE.
1. FOR DEALERS:
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
2. FOR CONSUMERS: a) HOUSEHOLD:
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
b) INDUSTRIAL:
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.
c) INFRASTRUCTURAL:
͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.

[51]

BIBLIOGRAPHY

i. www.tatatinplate.com
ii. Different books, journals, magazines.
iii. Marketing management by Philip Kotler.
iv. Strategic Market management by David Aakar.
v. Brand Positioning by Subroto Sengupta.
vi. External survey.
vii. www.tutor2u.com
viii. www.bellpublishing.com




PROJECT REPORT
AT THE TINPLATE COMPANY OF INDIA LIMITED A Project Report Submitted In Partial Fulfillment Of The Requirements For the Award Of The Degree Of MASTER OF BUSINESS ADMINISTRATION TO WESTBENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA BY DEBJYOTI ROY UNDER THE GUIDANCE OF MR. RAJKUMAR DASGUPTA NSHM (KNOWLEDGE CAMPUS), KOLKATA B.L. SAHA ROAD, KOLKATA 53

[2]

PROJECT REPORT
AT THE TINPLATE COMPANY OF INDIA LIMITED A Project Report Submitted In Partial Fulfillment Of The Requirements For the Award Of The Degree Of MASTER OF BUSINESS ADMINISTRATION TO WESTBENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA IS A RECORD OF BONAFIDE TRAINING CARRIED OUT BY DEBYJYOTI ROY UNDER MY SUPERVISION AND GUIDANCE AND THAT NO PART OF THIS REPORT HAS BEEN SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE/ DIPLOMA/ FELLOWSHIP OR SIMILAR TITLES OR PRIZES. FACULTY GUIDE

SIGNATURE: NAME: MR. RAJKUMAR DASGUPTA SIGNATURE AND SEAL OF THE LEARNING CENTER: ........................

[3]

STUDENT S DECLARATION I DO HEREBY DECLARE THAT THE PROJECT CONDUCTED AT THE TINPLATE COMPANY OF INDIA LIMITED UNDER THE GUIDANCE OF MR. RAJKUMAR DASGUPTA SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO WEST BENGAL UNIVERSITY OF TECHNOLOGY, KOLKATA. IS MY ORIGINAL WORK AND THE SAME HAS NOT BEEN SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE/ DIPLOMA/ FELLOWSHIP OR OTHER SIMILAR TITLES OR PRIZES. PLACE: DATE: . DEBJYOTI ROY REG. NO.:

[4]

PREFACE
THE INTERNSHIP PROGRAM FORMS AN IMPORTANT COMPONENT OF EDUCATION AT TINPLATE COMPANY OF INDIA LIMITED. IT IS AN ATTEMPT TO BRIDGE THE GAP BETWEEN THE ACADEMIC INSTITUTION AND THE CORPORATE WORLD. INTERNSHIP PROVIDES AN OPPORTUNITY FOR US TO SATISFY OUR INQUISITIVENESS ABOUT THE CORPORATE, PROVIDES AN EXPOSURE TO TECHNICAL SKILLS, AND HELPS US TO INTAKE THE SKILLS BY BEING IN TOUCH WITH VARIOUS PEOPLE IN THE OFFICE AND ALSO THOSE IN THE SOCIETY AS TO THE CUSTOMER IN THE STORE. AT TINPATE COMPANY OF INDIA LIMITED, THE INTERNSHIP IS AN OPPORTUNITY TO SATIATE OUR CURIOCITY. THERE I AM EXPECTED TO PARTICIPATE AND TAKE OWNERSHIP MEANINGFUL TO THE COMPANY ONE WORKS WITH AND TO ONESELF IN WORKS WITH AND TO ONESELF IN WORKS WITH AND TO ONESELF IN ONE S CAREER PROSPECTS.

[5]

[6] .ACKNOWLEDGEMENT I WISH TO EXPRESS MY APPRECIATION TO ALL THOSE WITH WHOM I HAVE WORKED/INTERACTED AND WHOSE THOUGHTS AND INSIGHTS HELPED ME IN INCREASING MY KNOWEDGE AND UNDERSTANDING MY PROJECT.

CONTENTS CH 1 INTRODUCTION----------------------------------------------------------------Pg 8 A) ORIGIN AND DEVELOPMENT----------------------------------------------------Pg 8 B) GROWTH AND DEVELOPMENT OF THE PACKAGING INDUSTRY--------Pg 12 C) THE INDIAN PACKAGING INDUSTRY MARKET------------------------------Pg 13 CH 2 PROFILE OF THE ORGANISATION 2.4 PRODUCT AND SERVICE PROFILE OF THE ORGANISATION--------------Pg 23 CH 3 DISCUSSION ON TRAINING 3.1 STUDENT S WORK PROFILE (ROLE & RESPONSIBILITIES)-----------------Pg 29 3.3 RESEARCH DESIGN AND METHODOLOGY-------------------------------------Pg 33 4.2 FUNCTIONAL DEPARTMENT----------------------------------------------------Pg 18 2.1 SUMMARY OF LEARNING EXPERIENCE-----------------------------------------Pg 45 5.2 STATEMENT OF RESEARCH OBJECTIVE----------------------------------------Pg 33 4.2 DESCRIPTION OF LIVE EXPERIENCES ------------------------------------------Pg 30 CH 4 STUDY OF SELECTED RESEARCH PROBLEM 4.3 ORGANISATION STRUCTURE AND ORGANISATION CHART--------------Pg 19 2.4 ANALYSIS OF DATA------------------------------------------------------------------Pg 34 CH 5 SUMMARY OF CONCLUSION 5.2 CONCUSION AND RECOMMENDATION-----------------------------------------Pg 46 APPENDIX-----------------------------------------------------------------------------------Pg 48 ANNEXURE----------------------------------------------------------------------------------Pg 48 BIBIOGRAPHY-------------------------------------------------------------------------------Pg 51 [7] .1 HISTORY OF TCIL------------------------------------------------------------------Pg 16 2.1 STATEMENT OF RESEARCH PROBLEM-----------------------------------------Pg 32 4.

such as hollowed logs.  Protects products from contamination.  Facilitate transportation and storage.CHAPTER 1 INTRODUCTION 1. They were also self sufficient. Examples of products being packaged in paper are dog foods. human consumed foods where it was found. There are various mode of packaging which are used to package materials. either for storage or transportation. cereal packaging. when metals and pottery were developed. Later on ores and chemicals were discovered. When containers were needed. These days packaging is mainly used for the following needs: Contain products. The first mode of packaging is:i. defining the amount the consumers will purchase. [8] .  Carry information and colorful designs that make attractive displays. they were fashioned from natural materials. Families and villages made or caught what they wanted to. and other food products.1 GENERAL INTRODUCTION ABOUT THE PACKAGING INDUSTRY. semi-flexible or rigid. toys. woven grasses etc. A) ORIGIN AND DEVELOPMENT OF PACKAGING: From the earliest times. A vivid discussion on these modes will eventually elaborate on the aspects of packaging. so there was little need for packaging of goods. from environmental damage and from theft. Paper and paper products: This makes the packaging flexible.

it was first industrialized in Egypt around 1500 B. Metal did not become a common packaging material until other metals.ii.C as an offshoot of pottery. Tin is a corrosion-resistant metal. and ounce-for-ounce its value is comparable to silver. made from silver and gold. another type of today s RIGID PACKAGING . This was molded into the glass containers. LONDON TOBACCONISTS began selling snuff in metal canisters. In 1868. glass containers dominated the market for liquid products. IN 1764. interior enamels for cans were developed. Afterwards aluminum particles were first extracted from Bauxite in 1825 at the high price of $ 545 per pound. iii. Glass: Although glass making began in 7000 B. The process of tin plating was discovered in Bohemia in and around 1200A. thinner gauges and coatings were eventually developed. One of the new metals that allowed metal to be used in packaging was Tin.C. coated with tin was found in Bavaria as early as 14th century.D. were very valuable for common use. and cans of iron. These containers were economically attractive for consumer products and from 1900 1960. The safe preservation of foods in metal containers was finally realized in FRANCE in the early 1800s. but double seam closures using a sealing compound were not available until 1888. stronger alloys. [9] . Metals: Ancient boxes and cups. In and around 17th and 18th century the spilt mold was developed further for irregular shapes and raised decorations.

e) Dupoint manufactured cellophane in NEW YORK in the year 1924. T [10] . A wide variety of plastics have been developed over the past 170 years. when aluminum was available at $ 14 per pound. c) CELLULOID in the late 1860s. glass and paper. iv. a) STYRENE was developed in 1831. b) VINYL CHLORIDE was developed in 1835. However none of these materials became practical for packaging until 20th century. and by 1980 foods and other hot filled products could also be packed in PETE. Current packaging designs are beginning to incorporate recyclable and recycled plastics but the search for functions continues. One of the most commonly used plastic is POLYETHYLENE TEREPHATHALATE (PETE). Plastics: Plastic is the newest packaging material in comparison with metal. Although discovered in the 19th century.which gradually came down until 1942. d) CELLULOSE ACETATE was first derived from wood pulp in 1900. This material was available for containers in 1977. most plastic were reserved for military and wartime use.

packaging has certainly changed. a variety of forces will be required to create the packages of the future. Various factors contributed to this growth. Just as no single causes influenced past developments. Ultimately. We choose by the products we purchase. 7) ADVANCE PACKAGING 8) AMAC PLASTIC PACKAGING 9) EC PACKAGING PVT LTD.Thus it is evident that the evolution of containers provided by nature to the use of complex materials and processes. 6) GUJARAT GLASS LTD. These mainly include the needs and concerns of people. shifting of lifestyles as well as discoveries and inventions. THE TOP 10 INDUSTRIES IN THE PACKAGING MEDIUM ARE: 1) PARKSONS PACKAGING SYSTEMS 2) ITC LIMITED 3) TATA TINPLATE (TCIL) 4) HINDALCO 5) HOLDTEK TECHNOLOGIES LTD. only the packaging that the society demands is produced. competition in the market place. unusual events. [11] . 10) THE PAPER PRODUCTS LTD. but as always very important factor will always be consumer choice.

00% 15.00% 25. which are plastic. who are competing with each other for the overall growth of the industry.00% approx.00% 10.2%. beverages health care domestic packaging THE GROWTH SEGMENT: The portion of domestic packaging market from the overall $433 billion global packaging market is $124 billion. with lots of contenders.00% 0. Various market reports establish the fact that the domestic packaging market shares 29% of the global market. The growth rate of beverages package industry is 3. glass and metal. According to the type of materials used. whereas it is 5% for health care products.00% 20. The paper and board is the largest segment that [12] . The packaging industry is a large and diversified market. paper and board.B) GROWTH OF THE PACKAGING INDUSTRY: Global packaging industry growth rates vary across the types of packaging. packaging industry can be subdivided into four general segments. The overall capital involved in global packaging market is approximately $433 billion.00% 5. 30.

shares 36% and plastic segment is the second largest segment.QGLDQSDFNDJLQJLQGXVWU\LWVHOILVJURZLQJDW DQQXDOO\7KLVJURZWKUDWHLVH[SHFWHGWRGRXEOHLQWKHQH[WWZR \HDUV . market division paper and board 36% plastic 35% glass 14.5% C) THE INDIAN PACKAGING INDUSTRY MARKET: 7KH. sharing 35% of the overall global market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metal 14.

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

VDPHUDWHWRWDOSDSHUFRQVXPSWLRQLVH[SHFWHGWRUHDFKPQWRQHV E\ 9.QGLDEXWIRFXVLVQRZVKLIWLQJRQ7DLZDQ. The company was incorporated in 1920 and the site chosen was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he Tinplate Company Of India Limited (TCIL) was formed after first world war when practically all sea trades between England (South Wales) and India were cut off. Since 1922 for about a half a century it was the sole manufacturer of Hot Dipped Tinplate in India. The first steel plate of Tinplate gauge was rolled on 18th December 1922 at the HDP (HOT DIP PLANT) producing Hot Dip Tinplate. from Tin bars supplied by TATA STEEL and this continued till 1979 albeit with capacity enhancements.QGLD 11.*HUPDQ\DQG. 7KHODUJHJURZLQJPLGGOHFODVVOLEHUDOL]DWLRQDQGRUJDQL]HG UHWDLOVHFWRUDUHWKHFDWDO\VWVWRJURZWKLQSDFNDJLQJ 16. The TCIL is associated company of TATA STEEL. Thus Indian tinplate fabrication industry came out of wartime crisis and became self-sufficient. [15] . .

The basic elements of the strategy were: y OPERATIONAL IMPROVEMENTS y FINANCIAL RESTRUCTURING y HOT DIP PLANT PHASE OUT AND DOWNSIZING Since April 1998. The CRM was thus a strategic fit for TCIL with Tata Steel. Black Plate and Full Hard Cold Rolled (FHCR) coils. This plant. and implemented during the financial years of 19972001. Tata steel bought the shareholding of Burmah Oil. Tin Free Steels (TFS). TCIL undertook backward integration to setup a Cold Roll Mill (CRM) for producing of TMBP coils based on Hot Rolled Coil supplies from Tata Steel which was also setting up its Hot Strip Mill (HSM) at the same time. The CRM commissioned in 1996-97 but turnaround strategy was developed with the objective of ensuring revival and setting fundamental right. the then major shareholder and took over the management of the company. To keep pace with technological developments. In 1991-92. Today TCIL is the only indigenous manufacturer of value added Tinplate and TFS for processed food. [16] . was commissioned in 1978 and commenced production in January 1979. the first of its kind in India. TCIL operates under a conversion arrangement with TATA STEEL for its business.The company slowly and steadily increased its product range to include Electrolytic Tinplate (ETP) sheets. TCIL almost single handedly built up the Tinplate industry and today it stands as the industry leader in India. TCIL was the first to set combination line capable of producing both Electrolytic Tinplate and Tin free steel. In 1982.

looks forward to the future with confidence. dairy products. paint containers. beverage. The establishment in Solution center in December 2005 has provided further improvement on innovations and consumer convenience. TCIL not only occupied pride of place in India but also is fast emerging as an important regional player. complement the efforts of can fabricators across the country and develop R&D capabilities. and pesticides. From being. in the developed world it has played a role in facilitating growth of processed foods and beverage industry. soft drink crown in both Single reduced and Double reduced forms. Tinplate is a downstream steel product and evokes trust in steel since it is ideally suited for packaging processed edibles. TCIL is transforming itself towards its vision of becoming a metal packaging solution leader for processed edibles and non edibles. productivity. but not only the Tinplate is most eco-friendly packaging media. approximately 65-70% of global market Tinplate consumption is for paints segment. The solution centre will facilitate the process of building solution for end-use customer s i. adhesive. paints. TCIL with its continuing yen for quality. Now TCIL with over 35% market share in India.e fillers/food processors. cost-effectiveness and customer service. 25-30% of business is being exported.2 FUNCTIONAL DEPARTMENTS OF THE ORGANISATION [17] . 2. The world is today grappling with environmental concerns and packaging waste is a cause of concern.battery. a Tinplate manufacturing and marketing entity only.

The basis by which jobs are grouped together is called departmentalization. and the Import & Export division. All the departments have different roles to play in organizational growth. S. on the basis of performance of functional departments of organization. B MUTHURAMAN ----------. such as marketing or finance. DIPAK BANEERJEE MR. Every department of an organization is responsible for performance of organization. SUJIT GUPTA MR. The Marketing department. The Marketing division looks after the sales and marketing of Tin sheets. and the HR department is based in Jamshedpur along with the Plant itself. The HR department is integrated towards the betterment of the company through the company s laws and regulations being implemented on the company s employers.3 ORGANISATION STURCTURE AND ORGANISATION CHART BOARD OF DIRECTORS:      MR.The organization functional departments mainly consist of Marketing. the Import and Export division looks after the import and export of Coils and Tin sheets. It also helps in broadening or expanding the business. ANANDA SEN MR. are grouped into one unit. These departments contribute in huge way towards organizational growth. 2. An organization grows. HR department. NAGARKATTE [18] . Finance. Finance department and the Import & Export division is based in Kolkata.CHAIRMAN MR. the Finance division takes care of the financial aspects of the company by taking care of the turnover and performance. The form of departmentalization in which individual engaged in one s functional activity.P.

CHAKRAVARTY-------------CHIEF FINANCE MR. C.         MR. R. SINGH-----------------------DIRECTOR MEDICAL SERVICES MR. UJJAL KUMAR------------------VICE PRESIDENT(CORPORATE SERVICES) MR. S. D. TARUN DAGA------------------MANAGING DIRECTOR MR. TARUN KUMAR DAGA) [19] .K. KAR-----------------------------COMPANY SECRETORY. SENIOR LEADERSHIP MANAGING DIRECTOR (MR. ASHOK KUMAR BASU MR. BALASUBRAMANIAN-----CHIEF FINANCIAL OFFICER MR.A.D. GHOSE----------------------VICE PRESIDENT(OPERATION) DR. KOUSHIK DATTA MR.

K.D.GM (OPM ) MR.C.SINGH GM (HRM &SUSTAINABILITY) MR. A. D CHAKRAVARTY FUNCTIONAL LEADERSHIP [20] . GHOSE DIRECTOR MEDICAL SERVICES DR. UJJAL KUMAR CHIEF FINANCE MR.

P K BANDOPADHYAY CDM (CS) MR. JAMES DAVIS ACMM (EXP & IM) MR.KAR CHIEF (MEDICAL) DR. HARJIT SINGH DEPARTMENTAL LEADERSHIP [21] . M.KK MAHAJAN CMM MR. S VENKATRAMAN CDM (BE) MR.N. B. S. ASHWINI SHARMA CDM (C & A) MR. ABESH CHATTOPADHYA CDM (QA & TG) MR A. MUBARAK HUSSAIN CHIEF (PROJECTS) MR. DAS CHIEF INTERNAL AUDIT MR.K JHA CDM (PROJECT) MR.RAO CHIEF (HRM) MR.K. P D GOKHALE ACMM (DOM) MR.S. HORE CHIEF (CS) MR. RANJIT SINHA COMPANY SECRETARY MR.CHIEF (MAINTENANCE) MR.

[22] .

Electrolytic Tinning Line: y y It is the largest capacity Tinplate line in India GPT is 2nd largest producer of Tinplate in India Cold Rolling Mills: y y The Company's CRM facility include a 4-HI reversing Mill and a 6-HI reversing Mill and having total capacity of 450. SOLACE (FRANCE) and also many companies from CHINA and U.2. GPT Steel has set up two complete Cold Rolling Mills (4Hi & 6hi Mill) and state of the art Electrolytic Tinplate Line (ETL) located at Gandhidham. GPT Steel Industries Ltd is a flagship company of the Parikh group. and SAIL on national basis and also the import of tin sheets.A. GPT Steel Industries Ltd an ISO 9001:2000 accredited unit.4 PRODUCT AND SERVICE PROFILE OF THE ORGANISATION COMPETITORS The main competitors of TCIL are GPT Steel Industries. both in [23] . The foreign competitors mainly includes Nippon steel (JAPAN). Gujarat. GPT caters to customized requirements of its customers. A) GPT STEEL INDUSTRIES: The PARIKH group of companies has been active in the steel business in India and overseas since 1942. India.S. GPT is one of the leading producers of tinplate in coils & sheets in India. Kutch District.000 MTPA. The 4 Hi Mill is 1728 mm wide making it the Widest Cold Rolling Mill in India Today. was established in 2003 to manufacture Cold rolled products & Tinplate products.

closeness business with customers and becoming a strategic player in the export market. Its products are well accepted in the market. railway products. limestone. stainless steel and other alloy steels. The Company manufactures Cold Rolled Full Hard (CRFH). located principally in the eastern and central regions of India and situated close to domestic sources of raw materials. including the Company's iron ore. Paints & Pesticides Industry. Beverages. GPT is focusing on operational excellence. plates. This gives SAIL a competitive edge in terms of captive availability of iron ore. CRCA with focus on quality and consumer convenience. Dairy products. GPT offers to its customers a wide product profile matched with excellent service. white goods & other Industries. galvanized sheets. electrical sheets. B) SAIL: Ranked amongst the top ten public sector companies in India in terms of turnover. It manufactures various grades of Tinplate Coils & Sheets. limestone and dolomite mines. SAIL manufactures and sells a broad range of steel products. The Company is in the business of providing cost effective Tinplate packaging for processed edible products. Battery. SAIL produces iron and steel at five integrated plants and three special steel plants. Cold Rolled Closed Annealed (CRCA) for automobile. CRFH.terms of quality and sizes for the domestic as well as international market. Over the past 5 years and going forward. structural. processed food industry. including hot and cold rolled sheets and coils. bars and rods. and [24] . The company has the distinction of being India s second largest producer of iron ore and of having the country s second largest mines network.

Besides. SAIL has its own in-house Centre for Engineering and Technology (CET). With technical and managerial expertise and know-how in steel making gained over four decades. Management Training Institute (MTI) and Safety Organisation at Ranchi. The Environment Management Division and Growth Division of SAIL operate from their headquarters in Kolkata. SAIL has a well-equipped Research and Development Centre for Iron and Steel (RDCIS) at Ranchi which helps to produce quality steel and develop new technologies for the steel industry. This vital responsibility is carried out by SAIL's own Central Marketing Organisation (CMO) that transacts business through its network of 37 Branch Sales Offices spread across the four regions. 65 Warehouses and 26 Customer Contact Offices. SAIL's Consultancy Division (SAILCON) at New Delhi offers services and consultancy to clients world-wide.200 . Almost all our plants and major units are ISO Certified. [25] . With the total number of dealers crossing 2. CMO s domestic marketing effort is supplemented by its ever widening network of rural dealers who meet the demands of the smallest customers in the remotest corners of the country. Our captive mines are under the control of the Raw Materials Division in Kolkata.dolomite which are inputs for steel making. SAIL's wide marketing spread ensures availability of quality steel in virtually all the districts of the country. SAIL's wide range of long and flat steel products are much in demand in the domestic as well as the international market.

Angles Bars.Plant Wise Bhilai Steel Plant Blooms. Channels. Wheel Sets Pig Iron. Axles. Chemicals & Fertilisers HR Coils & Sheets Plates CR Coils & Sheets GP Sheets & Coils/ GC Sheets Pig Iron. Chemicals & Fertilisers HR Coils Plates CR Coils & Sheets GP Sheets/ GC Sheets Tinplates Electrical Steel Pipes Pig Iron. Chemicals & Fertilisers Bokaro Steel Plant Durgapur Steel Plant Rourkela Steel Plant [26] . Rods & Rebars Skelp Wheels. Billets & SlabsBeams Channels. Angles Crane Rails Plates Rails Pig Iron. Billets & Slabs Joists. Chemicals & Fertilisers Blooms.

etc. etc. Sollace France. tinplate accounts for only a small percentage of the total packaging medium. The studies completed indicate that out of the total packaging market of rupees that the tinplate industry in India is under severe threat from two fronts. This has posed a real challenge to the Indian tinplate manufacturers who are small-scale producers when compared with the steel giants. who have the economies of scale. The second threat for the tinplate manufacturers is packaging from an alternative packaging medium such as tetra packs. the New Industrial Policy of 1991 and WTO triggered the lowering of tariffs on imports. Easy access to technology makes it an industry where the threat for entry is very easy and therefore competition.. [27] . The first threat is from the manufacturers of tinplate from all around the world.C) OTHER REASONS: In spite of the growth in packaging spend. US Steel. This opened up the competition in the Indian tinplate industry to the world steel majors. Moreover. Rassel Stien Germany. polyethylene. such as Nippon Steel Japan.

CRORES 40000 30000 20000 10000 0 [28] .FIGURATIVE REPRESENTATION ON THREAT FROM OTHER PACKAGING MEDIUM AND THE TINPLATE USAGE: FIGURES IN rs.

CHAPTER 3 DISCUSSIONS ON TRAINING 3.1 STUDENT S WORK PROFILE: ROLE AND RESPONSIBILITIES ROLE:  ACCESS THE PACKAGING REQUIREMENT OF PAINTS IN EASTERN INDIA. WORK HARD TO ACHIVE THE GOAL. [29] .  GAINING A CEAR PICTURE OF WHAT THE MARKET FOR TIN CANS HOLDS IN THE PAINT SECTOR. FOLLOW THE RULES AND REGULATIONS OF THE COMPANY. TRY TO BUILD GOOD REPUTATION WITH MEMBERS OF THE COMPANY.  TRYING TO FIGURE OUT THE USAGE OF METAL (TIN) CANS IN THE SECTOR OF PAINTS.  VISIT THE PAINT DEALERS TO GET THE PROBABLE ASSESSMENT OF PACKAGING MEDIUM. AIMING TO MEET OR EXCEED TARGETS. BE DEVOTED TO THE TASK ASSIGNED BY THE COMPANY.  REVIEWING OWN PERFORMANCE. RESPONSIBILITY      TO COMPLETE THE WORK PROVIDED BY THE COMPANY.

NMP (N-methyl pyrrolidone). ATM (acetone. Bhubaneswar). Throughout this journey I have come across 80 paint dealers and retailers. The usage of metal packaging is for the solvent based colours And the usage of the plastic packaging is mainly for the water based paints.2 DESCRIPTION OF LIVE EXPERIENCE The project titled Assessing The Packaging Requirement Of Paint Segment In Eastern India has been a vivid exploration of the packaging medium used in paints sector through out the eastern region. from whom I have been able to scrutinize the project requirement of accessing the packaging medium of paints. It has been an elongated journey for survey compliance which includes Orissa (Cuttack. [30] . Durgapur and Kolkata. Solvent based paint which is mainly constituent of MC (methylene chloride). Haldia. b) Plastic packaging. sacks which counts to a very less percentage of the total mode of packaging.3. Others includes tetra packaging. DBE (di-based esters) is packed in metal cans because it does not undergo any reaction with the metal and henceforth the colour remains intact and proper in regard to its quality. toluene and methanol). Through this survey of mine I have been able to understand that the total requirement of packaging is mainly of two types:a) Metal packaging which mainly includes tin packaging other than aluminum packaging. Jharkhand (Jamshedpur).

Previously water based paint was stored in tin containers. Everybody has made my task easier by giving me ideas. but eventually it gave its way to plastic due to rusting and many other reasons which will be discussed elaborately later in the project. vinyl satin and vinyl silk. During the phase of my survey I have come across those dealers and customers who have given both sorts of responses. However these aspects will be discussed later on in the project. I have got help from the seniors in the organization.Water based paints. I have handled organizational pressure for achieving the goal. Sometimes they choose the property of metal packaging but after that they give positive responses about plastic packaging as well. [31] . both positive and negative responses about the metal packaging which is tentatively tin. are usually packed in plastic containers. I have maintained very good relationship with every member of the organization. which is mainly a composition of vinyl matt.

My topic of research is Assessing The Packaging Requirement Of Paint Segment In Eastern India . Surveying the available literature. [32] . This topic gives an idea of analyzing the requirement of tin in the paint packaging industry.CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM 4. There is several techniques which is involved in defining research problem y y y y y Statement of problem in general way. Developing ideas through discussion. Understanding the nature of problem. The requirement of studying the benefits of metal packaging for paints and also to properly analyze the cost effectiveness of metal packaging in respect to other modes of packaging of paints. Rephrasing the research problem.1 STATEMENT OF RESEARCH PROBLEM: Research problem mainly refers to some difficulty which a researcher experience in context of either a theoretical and practical solution and want to obtain the solution for same. Research problem is the one which require a researcher to find out the best solution for the given problem and also to find out by which course of action the objective can be attained.

This process was followed to get a proper picture of the market scenario.3 RESEARCH DESIGN AND METHODOLOGY: The generic buying process of a consumer is given below. The end customers were also approached by me to know their view point. [33] . I approached 80 dealers and retailers and analyzed their comments to find out the basics of packaging medium for paints and understand the pros and cons of the packages. The responses of these dealers and retailers were different from one another based on geographical discriminations.4. This is a large sample size and covers dealers and retailers from Orissa. 4. However. Jharkhand and west Bengal.2 STATEMENT OF RESEARCH OBJECTIVE: The objective of this survey is to understand the consumer s decision making process. all these stages do not occur in every purchase as the customer skips from them.

The shaped can technology permits the production of cans in a diversity of shapes and sizes. [34] . the synopsis must be done in comparison to the other modes of packaging available for paints in India. embossing and new shaping techniques increases the marketing potential. because it is very attractive which attracts a consumers attention and henceforth favoring the purchasing decision. light. These were based on the benefits and advantages of Tinplate in the packaging of paints. dust.4. and odor and other impurities. Tinplate containers are safe due to its chemical/technicalities. But now. I came up with certain points.4 ANALYSIS OF DATA: 1) While analyzing the data I have acquired during the survey. Printing. These are:Low weight and high strength. Optimum protection is provided to the paints from external moisture. thus proves effective for the marketing channel ( manufacturers retailers dealers consumers) Hence it is vehement from the above discussion that Tinplate has these qualities which makes it a superior product to choose. Unlike other materials like Aluminium. Tinplate offers cost benefits and self appeal. The first and foremost name comes in mind is plastic packaging. Now let us evaluate both mode of packaging and try to find out which one provides better benefits. Tinplate is an eco-friendly packaging material for its recyclability. and this is entirely based upon the market survey. this makes Tinplate packaging easy to ship and store.

Re-usable for different usages (ex. Now. Containers are easy to clean. y Cheaper than plastic containers. Storing water.THE ADVANTAGES OF METAL PACKAGING: y Strong container. the ADVANTAGES OF PLASTIC PACKAGING must also be discussed to understand the basic difference between the two. Sustenance of colour is better than metal packaging. y Applicable only for solvent based paints hence it is narrowed down to its limits. y Containers are lighter than plastic containers. No leakage. y Eco-friendly. y Ease in handling. and completely recyclable. Very attractive. etc) Colour can be rinsed from the sides of the container completely. Easy to carry. y No-leakage (apart from few dealers from Haldia who has reported of facing leakage problems from metal containers). but is excellent packaging medium for these short of paints. The ADVANTAGES are: y y y y y y y y y y y No rusting. Colours never dry out if stored for years. [35] . Hence minimum loss of colour is faced by the consumers. Best suited for water based colour. Flexible containers.

the market has a positive demand scale for metal(tin) packaging. For example. The dealers had also specified that the plastic packaging is better to store colours for a longer period of time. the dealers from Kolkata has responded that if solvent based colours are packed and introduced in market in plastic packages then they would welcome it with open arms. Thus from the perspective of monetary terms. More over it seems to be very effective for the colours as well. 3) The future market for metal packaging is not that good.Hence it is evident that the plastic cans have a better utility and applicability than that of metal packaging. Hence with passing days. 2) Now. the same statement is recorded in Orissa. Jharkhand and West-Bengal. till now. From the survey. the demand for metal cans may be deteriorating. Even the cost of Aluminium package is found to be higher to that of Tin packages for paints. the dealers have specified that the cost of metal packaging (mainly Tin) is lesser in comparison to that of plastic packaging. These dealers also said that the demand for water based colours is higher due to development of household sector. But it is also true that as there is no other option for packaging solvent based colours. the metal (TIN) packaging is very cost effective than the other modes of packaging. If the fact is shown graphically it will be somewhat like this: [36] . let us give a look towards the cost effectiveness of the different modes of packaging for paints. And this particular comment is not regional based.

here the [37] .APPROXIMATE USAGE OF METAL CANS 100% 80% 60% 40% 20% 0% PAST PRESENT FUTURE USAGE OF METAL CANS PLASTIC CANS The comments from the dealers from Orissa. But on the other hand what is special about Cuttack is that. But they have also specified that the market demand for solvent based colours is also existent. CUTTACK: The dealers here have specified that they can t specify the demand properly because they have more or less equal demand for both types of paints. Jharkhand and WestBengal about the maximum demand of the packaging mode are: KOLKATA: The dealers from Kolkata have said that due to increase of household market. Hence the usage of plastic packaging has increased. So the usage of metal cans is also prominent but the demand from end customers are more for water based paints hence the usage of plastic cans is also more. the water based colours have the maximum demand. though the recent trend shows an upper curve for water based paints. Hence the demand for plastic package is maximized now.

DURGAPUR: The dealers from Durgapur have specifically given responses based on consumer requirement. Here the dealers spoke in favor of metal cans. Though the usage of solvent based colour is quite prominent in here.dealers have specified that rusting is more in metal cans due to the atmosphere and geographical aspects. BHUBANESWAR: The dealers from this part of India have specified that as the city is a household sector. 60% for plastic cans. The market can be divided into 50%. as Cuttack is a coastal city.45% basis. As Haldia is under industrial sector. Though the market for solvent based colour is also good. the sell of water based colours is more and hence the demand for plastic packaging is more. as for them this mode of packaging system was far better than plastic cans.40% basis.50% basis. The market can be divided in 60% . and the metal packaging is slowly giving its way to plastic in the paints sector. hence metal packaging usage is quite large. hence the market can be divided on 55% . 55% is for plastic packaging and 45%is for metal packaging. [38] . and 40% for metal cans. A few have specified that both have a demand according to the customer want. the usage of solvent based colours. But due to the negative aspects of metal packaging the plastic packaging has increased its market. HALDIA: The dealers from Haldia have said that plastic packaging is having an upper edge due to an increase in consumption of water based colours.

It depends on the manufacturers to package the colour in what ever medium they want to. But yet they too face problems on metal packaging. and also try to find the mode of packaging they prefer the most. BHUBANESWAR: The dealers of Bhubaneswar have responded the same way that of Cuttack. we need to understand the psychology of the dealers. [39] . Here the dealers have no personal preference for packages. But they have commented that the demand is more for plastic packages. dealers) and the reason there of: The reason why this topic is to be discussed is because. and the dealers sale the colours.4) The preferred packaging for paints of the distribution channel members (retailers. But yet the dealers face certain problems from the metal packaging. They have preferred plastic packages because of the qualities as referred as above. And as it is a coastal city the metal packages tends to get rusted very easily within a span of 1 to 2 years. because they sale what the customers want to buy. JAMSHEDPUR: The dealers from Jamshedpur have responded that they have no personal preferences on the mode of packaging of paints. They sale what ever the customers want to buy. the customers want to buy. The division must be done on regional basis to get a better idea: KOLKATA: The dealers from Kolkata have responded that they would prefer Plastic packages than that of Metal packages as a preferred package for paints. CUTTACK: The dealers from Cuttack have referred that there is preference from their side on the basis of packaging.

 UNATTRACTIVE [40] .  MANUFACTURING DEFECTS LIKE STITCHING PROBLEM.  BURSTS IN HIGH OUTDOOR TEMPERATURE OF AROUND 40-42c. HENCE LOSS IS FACED BY THE CONSUMERS.  NOT FLEXIBLE. THE CUMULATIVE LIST OF DIS-ADVANTAGES THE DEALERS FACE FROM METAL PACKAGING:  RUST ON THE LAQUERED SIDES.  CAP SETTING PROBLEM.  UNATTRACTIVE. HENCE THE TOTAL PAINT CAN T BE RINSED.  LEAKAGE OF CONTAINERS.  COLOUR SEDIMENTATION IS PROMINENT IN THE CANS.  THE CONTAINERS ARE MORE PRONE TO DUST.  THE PAINT TENDS TO STICK ON TO THE SIDES OF THE CANS. The dealers have no personal choice on the mode of packaging.  DUE TO HIGH TEMPERATURE THE COLOUR STORED IN THE CANS ALSO GETS DAMAGED.HALDIA: The dealers from Haldia have recommended that the mode of packaging must be such that is helpful for the customers.

062 45 TIN 24. while 25 dealers are having an experience of less than 5 years (>5) are taken as attributes which are independent of each other. Do these figures support the Hypothesis that dealers having experience of more than 5 years are prone to use plastic packaging? Use chi-square test to analyze at 5% level of significance.e prone to prefer only OBESERVED VALUE (Oi) PARAMETERS > 5 YEARS <5 YEARS TOTAL PLASTIC 30 15 45 TIN 25 10 35 TOTAL 55 25 80 EXPECTED VAULE (Ei) PARAMETERS > 5 YEARS <5 YEARS TOTAL PLASTIC 30. A CHI-SQUARE ANALYSIS TO GET A CEAR PICTURE OF THE PREFERRED MODE OF PACKAGING BY THE DEALERS. In a survey of 80 dealers.5. of which 55 dealers are having an experience of more than 5 years (<5). Ho : (NULL) tin) INDEPENDENT (i.062 10.e prone to prefer both plastic and Ho : (ALTERNATIVE) plastic) DEPENDENT (i.93 35 TOTAL 55 25 80 [41] .937 14.

0.937 .93 ------------.0625 0. Now according to the critical region at 5% level of significance.062 0.937 24.-------------(Oi Ei)2 (Oi Ei)2 Ei 0. As the calculated value is less than the tabulated value therefore we accept the null hypothesis.0791 0.93 .DEGREE OF FREEDOM: d. SERIAL NUMBER 1 2 3 4 TOTAL OBSERVED VAULE (Oi) 30 25 15 10 -------------EXPECTED Oi .8798 0.0264 Null hypothesis is that both plastic and tin preference . the alternative hypothesis u < u2. Alternate hypothesis is that only plastic containers preference .8798 0. and the critical region states that z < .0283 0.Ei VALUE (Ei) 30.938 14.8649 ------------- X2 = 0. hence are independent.0.2064 Hence the chi-square is = 0.645.f = (r-1) (c-1) = (2-1) (2-1) = 1. [42] .0365 0. Hence we accept that the dealers are more beneficial by using plastic packaging.938 10.1.8779 0.062 0.

THOSE ARE BENEFICIAL. [43] . OPPORTUNITY: ATTRIBUTES OF THE PRODUCT WHICH CAN BE DEVELOPED TO MEET THE EXPECTATIONS.6. and also the weakness and threats to recognize the probable way to improve on them. STRENGHT WEAKNESS OPPORTUNITY THREATS STRENGTH: ATTRIBUTES OF THE PRODUCT. WEAKNESS: ATTRIBUTES OF THE PRODUCT THAT ARE NEGATIVE FOR THE CONSUMERS. Strength and opportunities versus weakness and threats: After the deep analysis of al the valuable data and charts and having studied them the SWOT analysis is very important to recognize the strength and opportunities.

nuts and several other products are packaged in tin containers. It needs to evolve on its own and develop on its negative aspects. The tin sheets are strong enough and hence make an excellent packaging medium. All the metal cans require is PARADIGM. The making charge of the transferability of tin sheet into a can is much lesser than that of other packaging medium especially plastic containers. OPPORTUNITY: the tin containers have been widely used for packaging of paint. Moreover the cost of tin sheets are much higher than those of its competitors. is a great material. food & beverages. The lacquering must be improved. Not only paint. WEAKNESS: The main weakness of tin packaging is the rust factor. The dealers. Identification of SWOT is essential because the subsequent steps are required to analyse the problem. As the consumers are conscious about the environment. Likewise the preference is also changing for the consumers. the lifestyle is also changing with time.THREATS: EXTERNAL CONDITIONS THAT ARE HARMFUL AND RETARDS THE GROWTH OF THE PRODUCT. hence a sustainable market is available. The metal cans are the best option available in the market today for the solvent based colours. but also other objects like chemicals. [44] . even the retailers have commented on the rust prone metal packages. As the word today is ever-changing. much better than the imported products. hence the packaging market for metal packaging is bright with coming years. STRENGTH: the metal cans which is omnipresent in the market. Tin containers have tamper proof and airtight closures to ensure the contents remain fresh for a longer period of time. pesticides.

history of the company. tetra packages. aluminium. BHUBANESWAR. Information about the 4p s of marketing PRODUCT. SAIL and imports of Tin sheets.1 SUMMARY OF LEARNING EXPERIENCE The purpose and scope of document is to study. In order to achieve this objective. PLACE. HALDIA and DURGAPUR. In the paint sector though. glass packaging. analyze and understand the business and marketing practices of TCIL (THE TINPLATE COMPANY OF INDIA LIMITED). CHAPTER 5 SUMMARY AND CONCLUSION 5. its growth.THREATS: The threats are from the competitors like plastics. The feedback from the retailers. The origin. 2. The first stage consists of the following: 1. What is found in the survey is: [45] . PROMOTION. SAIL and IMPORT from foreign countries. which is trying to get into the solvent based paints as well. the board of directors. and operational units. The three closest competitors in the paint industry GPT. 4. CUTTACK. 3. PRICE. Customer and dealer survey in KOLKATA. the main threat lies from the plastic containers. customers has helped in huge aspect to understand and get a better picture of the needs and necessity of the paint packaging. two stages were identified Data collection stage and the Analysis stage. dealers. The threat is also from the other companies or competitors like GPT.

but the dealers and retailers still wants that the metal package should reform itself and be re-introduced into the market. etc. The plastic is an obvious choice for the consumers. y Not reusable for the consumers. And this can be attained by proper planning. Focus on retailers store brands v/s private labels. Consumer demands for convenience and innovation. food cans. y Paints seem to form sediment when stored for a longer period. 5. which could provide a better option for the company to turnaround the present declining sector of metal packaging for paints. I would like to specify once more: y Rust. And for these the company must rethink of a new process to develop from the present status and evolve itself into a better form. stitching problem. The drawbacks although discussed earlier. and shows sign of declining much further in the near future and giving its way to plastic. The only thing which must be done is to get rid of the drawbacks of metal packages. Though the market size has declined. Overall can making process is not proper. yet still the opening beckons for metal packages. y Lid problem. tetrapak or other modes of packaging. which makes it very unattractive. beverage.e. y Leakage [46] . y The metal can s outer surface is prone to attract dust.More collaboration between sections of stakeholders i.2 CONCLUSION AND RECOMMENDATION CONCLUSION: The door for metal packaging for paints has not been closed.

[47] . 3. the metal packages will be accepted by not only the dealers but also by the consumers. The organization must take up the responsibility to create more market awareness among the dealers.According to me once these aspects are taken care of. The organization should immediately improve the facility to the customers if it is required. The package must be such so that no wastage of colours takes place. The metal packages should be attractive. colourful and rust free. The organization should mainly focus on how to evolve from the problems and find new areas of improvement. 2. 6. 5. The organization must look after that the metal package must be more heat resistant and easy to handle. 4. RECOMMENDATION: 1.

Sincerely. WHICH SECTION OF PAINT DO YOU SALE THE MOST? [48] . ADDRESS.. Dear Sir/Madam: It will be very helpful for us if you please fill up the underneath questions which is set entirely on the basis of survey compliance. NAME OF THE DEALER. (Management Trainee) NAME OF THE SHOP.APPENDIX ANNEXURE: Questionnaire Name: evaluation of packaging modes in paint industry... . (SIGNATURE OF THE DEALER) WHAT ARE THE DIFFERENT TYPES OF PAINTS YOU KEEP IN YOUR SHOP? . .

INDUSTRIAL SECTOR HOUSE HOLD SECTOR INFASTRUCTURAL SECTOR DIFFERENT PACKAGING MEDIA USED FOR PAINT PACKAGING IN THE FOLLOWING SECTORS. INDUSTRIAL PLASTIC METAL HOUSEHOLD PLASTIC METAL INFASTRUCTURAL PLASTIC METAL APPROXIMATE % OF PACKAGING MEDIA USED FOR PAINT PACKAGING IN THE FOLLOWING SECTORS. INDUSTRIAL PLASTIC METAL HOUSEHOLD PLASTIC METAL INFASTRUCTURAL PLASTIC METAL WHICH TYPE OF COLOUR HAS THE MAXIMUM DEMAND NOW? WATER-BASED SOLVENT BASED WHAT ARE THE TYPES OF CONTAINERS FOR PAINTS? PLASTIC CONTAINERS METAL PACKAGING BOTH DO YOU INCUR ANY ADVANTAGES FROM METAL PACKAGING? WHAT ARE THEY? [49] .

FOR CONSUMERS: a) HOUSEHOLD: b) INDUSTRIAL: . c) INFRASTRUCTURAL: . FOR DEALERS: 2. 1.DO YOU INCUR ANY ADVANTAGES FROM PLASTIC PACKAGING? WHAT ARE THEY? WHICH MODE OF PACKAGE HAS THE MAXIMUM DEMAND? AND WHY? WHICH MODE OF PACKAGING IS MORE COST EFFECTIVE? PLASTIC CONTAINERS METAL PACKAGING WHICH ONE IS MORE RELIABLE AND SUSTAINABLE? PLASTIC CONTAINERS METAL PACKAGING DOES PACKAGING IMPACT THE BUYING OF PAINTS? PLEASE ELABORATE. [50] .

vi.BIBLIOGRAPHY i.tutor2u. journals. v. External survey. Marketing management by Philip Kotler. iii.bellpublishing. www. ii. Strategic Market management by David Aakar. viii. Brand Positioning by Subroto Sengupta.com Different books. vii.com [51] .com www. iv. www.tatatinplate. magazines.