BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

EXECUTIVE SUMMARY

In today¶s dynamic and competitive marketing world marketer trying to fulfill the needs and wants of customers in a effective ways better than the competitors .Now the ultimate aim of the marketer is not only to sell his products along with that he is trying to defeat the competitors of the same sector. Through marketing survey we can easily find out the market potentiality of each company as well as we can know the marketing strategies adopted by the companies to become No.1.

This project is a small effort towards understanding the Market potentiality of each broadband service providing companies in Bangalore City.

MARKET RESEARCH OBJECTIVES AND SUB-OBJECTIVES

Research Objectives  Comparative study of AirTel Broadband with other Broadband service providing companies  To map out the market potentiality of Broadband service providing companies.

K.L.E.S·s Institute of Management Studies and Research, Hubli

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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

Sub Objectives  To know the customer awareness of various Broadband service providing companies in Bangalore city.  To know the customer preference towards the various Broadband service providing companies.  To find out the various reasons contributing in the selection of Broadband connections.  To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection.  To enumerate the role of media in the choice of a particular Broadband service providing company.

METHODOLOGY

A sample size of 110 was selected for comparative analyses of AirTel broadband with other broadband service providers in Bangalore City. The methods used in conducting this Marketing Research were Personal Interviews aided with Questionnaires

K.L.E.S·s Institute of Management Studies and Research, Hubli

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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

MARKETING RESEARCH (An Introduction to the subject) Marketing Research is an effort to know the market size and shape of a particular product. It is a detailed study of consumers needs satisfaction levels, preferences and expectations from the particular products.

This project was undertaken to study the awareness levels of various Broadband service providing companies, Customer preferences and also to know the various factors considered by the Customers while selecting the Broadband service and the satisfactions of the customers towards the attributes the Broadband service provide by various companies.

Findings of the Project (In Brief) Out of 110 samples, 97 respondents are having Broadband connections. According to the survey, out of 97 respondents who are having Broadband connections, 92 respondents are aware of AirTel, 81 respondents are aware of BSNL (i.e., Data One), 10 respondents are aware of Satyam, 13 respondents are aware of Reliance, 17 are aware of TATA Indicom and 13 are aware of other Broadband service providing companies. The attributes, which the consumers take in to consideration, are Service, Speed, Capacity, Tariff plan, Connectivity.

K.L.E.S·s Institute of Management Studies and Research, Hubli

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the awareness level of AirTel Broadband service is more than other Broadband service providers. Tariff plans are the three attributes.52 out of 97.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Conclusion We can conclude that.E.L. speed. which are considered by the Costomers while selecting broadband service. Service. K. Hubli 4 .S·s Institute of Management Studies and Research. More number of respondents prefer AirTel Broadband Connection i. Mostly.e..

Bharti provides a range of telecom services. j Telia. USA. K.E. International Finance Corporation. Bharati Enterprises has joint venture with world leaders like j Singtel (Singapore Telecom). Internet and National Long Distance. Sweden. Established in 1976. j Mauritius.S·s Institute of Management Studies and Research. Hubli 5 . Basic. USA j New York Life International.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS INTRODUCTION BHARATI ENTERPRISES: Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. j Warburg Pincus. j Asian infrastructure find. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. which include Cellular.L. USA. Apart from being the largest manufacturer of telephone instruments in India. Bharti also manufactures and exports telephone terminals and cordless phones.

32 billion. Government of India became a corporation and was christened Bharat Sanchar Nigam Limited(BSNL).S·s Institute of Management Studies and Research.L.  Expansion of telecom network. 2000 the Department of Telecom Operations. OBJECTIVES:  Improvement of the already impeccable quality of telecom services. BSNL is the largest Public Sector Undertaking of India with authorized share capital of $ 3977 million and networth of $ 14.  Introduction of new telecom services in all villages.  Instilling confidence among its customers.E. Today. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BSNL : On October 1. Hubli 6 .

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS TATA INDICOM: The Tata Group's commitment to building a substantial presence in India's telecom industry has seen it play a leading role in the development of the country's communications infrastructure.S·s Institute of Management Studies and Research.L. from retail and enterprise to wholesale and international. with a customer base of 1.E. which heralded convergence technologies in the Indian telecom sector. The objective is to make Tata Indicom The preferred telecommunications choice of customers across the country. Tata Teleservices. is the world leader in the fixed wireless service market. K.8 million. The telecom services of the Group are offered under the brand name Tata Indicom. and cover all segments. Hubli 7 .

high capacity.000 kilometers of fiber optic backbone.E. integrated (wireless and wireline) and convergent (voice. K.L. The network is designed to deliver services that will foster a new way of life for a New India. Working at breakneck speed. crisscrossing the entire country. Hubli 8 . Reliance Infocomm network is a pan India. from late 1999 to 2002 Reliance Infocomm built the backbone for a digital India . services for enterprises and individuals.S·s Institute of Management Studies and Research. designed to offer services that span the entire Infocomm value chain infrastructure.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE INFOCOMM: Reliance Infocomm is the outcome of the late visionary Dhirubhai Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of India's vast population.60. data and video) digital network. applications and consulting.

L. of course.S·s Institute of Management Studies and Research. and local Telecom Companies are increasingly eyeing broadband services on it as a means of µhitting back¶ at cable operators who have begun infringing on their turf by their bundled Internet offerings. India lags behind other major countries of the region by a substantial margin K. Hubli 9 . THE INDIAN SCENARIO Broadband services in India have not yet really taken off because none of the major Telcos has been able to rollout such services in a really big way so far. TRAI has defined broadband as any connectivity delivered to the end user at a bandwidth greater than 256 kbps. In India.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BROADBAND Introduction Telecom Companies uses broadband services worldwide to leverage their existing investment in copper in the local loop. WHAT IS BROADBAND? To state the obvious. µbroadband¶ indicates a means of connectivity at a high or µbroad¶ bandwidth. Copper as a last-mile delivery medium has the advantage of near-universal penetration.E. Broadband penetration is. dependent upon PC penetration as a major factor.

The Broadband service will be available on DSL technology (on the same copper cable that is used for connecting telephone). multi-protocol. K. on a countrywide basis spanning 198 cities.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Broadband service providing companies:  BSNL(Data One)  Bharati Infotel Limiterd(AirTel)  TATA Indicom  Reliance Infocomm  Satyam BSNL : BSNL is in the process of commissioning of a world class. Hubli 10 . that will provide convergent services through the same backbone and broadband access network. convergent IP infrastructure through National Internet Backbone±II (NIB-II).S·s Institute of Management Studies and Research. multi-gigabit.L.

Hubli 11 . etc. through the Broadband Remote Access Server (BRAS).E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Objectives :  To provide high speed Internet connectivity (upto 8 Mbps)  To provide Virtual Private Network (VPN) service to the broadband customers  To provide dial VPN service to MPLS VPN customers. It shall provide the customer with the option to select the services through web server  To provide both pre-paid and post paid broadband services K.L.  To provide multicast video services video-on-demand.  To provide a means to bill for the aforesaid services by either time-based or volume-based billing.S·s Institute of Management Studies and Research.

stock brokers and financial companies. Broadband Internet service offers:  Bandwidth on demand  Quick browsing & fast email speeds  Instant file downloads  Reliable & secure connection  Pay-as-you-use and flat rate billing options  Quick & professional installation  24-7 customer care K. VPNs«. secure and cost effective Internet connectivity on Broadband ADSL (Asynchronous digital subscriber line). logistics companies. You name it! You can do it on Broadband Internet. Businesses in IT. travel agents. more downloads. online ERP. Hubli 12 . corporate offices. More Email. reliable.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS TATA Indicom : High Speed Internet services from Tata Indicom Tata Indicom offers high bandwidth.L.E. cyber-cafes and many more are connected on Broadband Internet.S·s Institute of Management Studies and Research. more audio streaming. hospitality.

Reliance Broadband brings 'Broadband Internet Access" for business and consumers.S·s Institute of Management Studies and Research. K. Reliance delivers an unmatched service quality level to an enterprise customer. Hubli 13 . With "Fiber to building" approach of Reliance and international capacity operated by a Group Company.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE : Reliance Broadband Internet Access provides carrier class Internet bandwidth through a dedicated connection over the IP backbone.L.E.

TamilNadu. UP (West). and Karnataka and is about to launch services in several others. K.and has around 2.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS AIRTEL Airtel Broadband Service is the fixed line service from Bharati.E.00.000 subscribers nationwide. Hubli 14 . yet costs as little as dialup.000 subscribers in the state. Airtel Broadband is having 1.It already operates 5 circles Delhi.50. Airtel Broadband & Telephone Services has been a part of the telecom fabrics of Karnataka since 2001.L. Haryana. MP & Chattisghar. Airtel Broadband is approximately 10 times faster than an analogue connection. Streaming multimedia and heavy duty suffering all become easy. faster file transfer.S·s Institute of Management Studies and Research. With 512@work. Large data applications.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Organization structure (P.C.LAKKOND TEAM LEADER (ASHITOSH) SALES EXECUTIVES K.PRASHAN TH SME S.M)SURESH PCO D.M)RAJKUR.S·s Institute of Management Studies and Research.Pradeep) COO (Ganesh Madhavan) CEO General Manager (P.R RESIDENTIAL (A.Narayan) SOUTH NORTH CENTRAL EAST ZONAL MANAGER (Shrinivas Rao) COMMERCIAL (A.L.E. Hubli 15 .

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS MARKET RESEARCH SUB OBJECTIVES AND HYPOTHESIS OBJECTIVE 1 : To know the customer awareness of various Broadband service providing companies in Bangalore city. Hypothesis1(d) : 40% of respondents are aware of Reliance Broadband service.S·s Institute of Management Studies and Research. Hypothesis1(e) : 00% of respondents are aware of TaTa indicom Broadband service. Hypothesis1(b) : 90% respondents are aware of BSNL Broadband service. K.L. Hypothesis1(a) : 100% of the respondents are aware of Airtel Broadband service. Hypothesis1(c) : 10% of respondents are aware of Satyum Broadband service. Hypothesis 1(f) : 20% of respondents are aware of other Broadband service.E. Hubli 16 .

Hubli 17 .E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 2 : To know the customer preference towards the various Broadband service providing companies Hypothesis2(a) : 40% of respondents are having AirTel Broadband connection.L.S·s Institute of Management Studies and Research. Hypothesis2(b) : 60 % of respondents are BSNL Broadband Connection. Hypothesis2(d) : 00% of the respondents having Reliance Broadband Connection. Hypothesis2(c) : 00% of the respondents having Satyam Broadband Connection. K.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 3 : To find out the various reasons contributing in the selection of Broadband connections. Hypothesis3(c) : 00% of the customers consider the Offers providing by the company while selecting particular service. Hypothesis3(a) : 50% of the customers consider Service providing by the companies while selecting particular service. Hypothesis3(b) : 40% of the customers consider the connectivity while selecting particular service. Hypothesis3(e) : 00% of total respondents consider the Tariffpaln set by the company while selecting particular service.S·s Institute of Management Studies and Research. Hubli 18 . Hypothesis3(d) : 10% of the customers consider the Speed while selecting particular service.L.E. K.

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 4 AIRTEL To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection. Hypothesis4A(d) : Almost 20% of customers satisfied with the Offers provided by Airtel Hypothesis4A(e) : Almost 00% of customers satisfied with the Capacity provided by Airtel K.L. Hubli 19 .S·s Institute of Management Studies and Research. Hypothesis4A(a) : Almost 20% of customers satisfied with the Service provided by Airtel Hypothesis4A(b) : Less than 0% of customers satisfied with the Tariffplan set by Airtel Hypothesis4A(c) : More than 40% of customers satisfied with the Connectivity of Airtel Broadband service.

S·s Institute of Management Studies and Research. Hypothesis4B(b) : Less than 33% of customers satisfied with the Tariffplan set by Other companies Hypothesis4B(c) : 50% of customers satisfied with the Connectivity of other Broadband service.L. Hubli 20 . Hypothesis4B(d) : Almost 33% of customers satisfied with the Offers provided by Other Companies. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OTHERS Hypothesis4B(a) : More than 66% of customers satisfied with the Service provided by Other Companies. Hypothesis4B(e) : 66% of customers satisfied with the Speed of Other Broadband services.E.

Hypothesis 5 (d) : Only 10 % of customers were self inspired. Hubli 21 . To enumerate the role of media in the choice Broadband service provider. Hypothesis 5 (b) : Almost 00 % of customers were inspired by Friends.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 5.E. of a particular Hypothesis 5 (a) : Company Personals inspired 50% of customers. K. Hypothesis 5 (c) : Media inspired almost 10 % of customers.S·s Institute of Management Studies and Research.L.

L. a).645 Therefore.95 ± 0.E.99 p = 95% z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.S·s Institute of Management Studies and Research. To know the customer awareness of various Broadband service providing companies in Bangalore city.99 (1.99) ¥97 ¥ 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS HYPOTHESIS CALCULATION 1. K.0. 100% of the respondents are aware of Airtel Broadband service.99) = -4. Null Hypothesis Alternate Hypothesis H0 : P0 > 0.99 H1 : P1 <=0. Null-hypothesis rejected.21 < -1. Hubli 22 .

90 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.90) = -2.S·s Institute of Management Studies and Research.L.44 < -1.E.0. Hubli 23 .83 ± 0. Null-hypothesis Rejected K.90 H1 : P1 <=0.90) ¥97 ¥ 0.90 (1. Null Hypothesis Alternate Hypothesis p =83% - H0 : P0 > 0.645 Therefore.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 90% respondents are aware of BSNL Broadband service.

10) = 0.0.10) ¥97 ¥ 0.10 H1 : P1 <=0.10 ± 0. Hubli 24 .10 p = 0.S·s Institute of Management Studies and Research. Null-hypothesis accepted.E.645 Therefore.00 > -1.10 (1.10 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 10% of respondents are aware of Satyum Broadband service Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.L. K..

L.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 40% of respondents are aware of Reliance Broadband service Null Hypothesis Alternate Hypothesis H0 : P0 > 0. K.645 Therefore.40 p = 0. Hubli 25 .13 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.40 (1. Null-hypothesis rejected.40 H1 : P1 <=0.0.40) = -5.S·s Institute of Management Studies and Research.13 ± 0.42 < -1.40) ¥97 ¥ 0.

e) 00% of respondents are aware of TaTa indicom Broadband service.00 H1 : P1 =0. K.00) = 0.0.00) ¥97 ¥ 0.17 ± 0.S·s Institute of Management Studies and Research. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 1.L.00 p = 0.00 (1..00 > -1.17 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Hubli 26 .645 Therefore. Null-hypothesis accepted.E.

0.20) = 2.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS f) 20% of respondents are aware of other Broadband service Null Hypothesis Alternate Hypothesis H0 : P0 > 0.32 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.95 > -1.20 p = 0.E. Null-hypothesis accepted.20) ¥97 ¥ 0.20 H1 : P1 <=0. Hubli 27 .32 ± 0.645 Therefore.20 (1.S·s Institute of Management Studies and Research.. K.L.

40 (1.0.40 H1 : P1 <=0.40) ¥97 ¥ 0.40 p = 0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.50 > -1.40) = 1. To know the customer preference towards the various Broadband service providing companies a) 40% of respondents are having AirTel Broadband connection.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 2.S·s Institute of Management Studies and Research.E. Hubli 28 . Null-hypothesis accepted. K.54 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.54 ± 0.645 Therefore.

Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.S·s Institute of Management Studies and Research.60) ¥97 ¥ 0.60) = -2. Null-hypothesis rejected.60 (1.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 60 % of respondents are BSNL Broadband connection.40 ± 0.645 Therefore.0.40 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Hubli 29 .60 p =0.45 > -1.E.60 H1 : P1 <=0.L. K.

.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 00% of the respondents having Satyam Broadband Connection.00 H1 : P1 <=0.04± 0.00 (1.00) = 0. K.L.04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.00 > -1. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.0.00 P=0.Null-hypothesis accepted.645 Therefore.E. Hubli 30 .00) ¥ 97 ¥ 0.

645 Therefore..00 H1 : P1 <=0.00 (1. K. Hubli 31 .00) = 0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 > -1.S·s Institute of Management Studies and Research.00) ¥ 97 ¥ 0.04± 0. Null-hypothesis accepted.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 00% of the respondents having Reliance Broadband Connection.00 P=0.04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.E.0.L.

.00 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.00 P=0.00 > -1. Hubli 32 .00± 0.00 (1. K.E.00) = 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 00% of the respondents having Reliance Broadband Connection Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 H1 : P1 <=0.645 Therefore.S·s Institute of Management Studies and Research.L.0.00) ¥ 97 ¥ 0.Null-hypothesis accepted.

To find out the various reasons contributing in the selection of Broadband connections a) 50% of the customers consider Service providing by the companies while selecting particular service.50(1. Null-hypothesis rejected. Hubli 33 .54) ¥ 97 ¥ 0.50) = -9.49± 0.0.50 P=0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.E.49 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. K..645 Therefore.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 3.7 < -1.S·s Institute of Management Studies and Research.50 H1 : P1 <=0.L.

40) = -1.40 H1 : P1 <=0.S·s Institute of Management Studies and Research. consider the connectivity while selecting Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.40) ¥ 97 ¥ 0. K.24 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.0.E.24.40 P=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 40% of the customers particular service.± 0.40 (1.50 > -1.645 Therefore. Hubli 34 .Null-hypothesis accepted.L.

± 0. Hubli 35 .00 H1 : P1 <=0.0.S·s Institute of Management Studies and Research.00 (1. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 00% of the customers consider the Offers providing by the company while selecting particular service.00 P=0. K.00 > -1.04.L.E. Null-hypothesis accepted.04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.645 Therefore.00) ¥ 97 ¥ 0.00) = 0.

10) = 2.S·s Institute of Management Studies and Research.10 P=0. Null Hypothesis Alternate Hypothesis H0 : P0 > 0.E. K.33.0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 10% of the customers consider the Speed while selecting perticuler service.± 0.Null-hypothesis accepted.645 Therefore.10) ¥ 97 ¥ 0.L.10 H1 : P1 <=0.33 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.10 (1.27 > -1. Hubli 36 .

Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 (1.00) ¥ 97 ¥ 0.00 > -1.± 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 00% of total respondents consider the Tariffpaln set by the company while selecting particular service.10.00) = 0.10 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Hubli 37 .645 Therefore.L.00 H1 : P1 =0.00 P=0.S·s Institute of Management Studies and Research.E.Null-hypothesis accepted. K.0.

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 4 A) To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection.S·s Institute of Management Studies and Research.20) = 5.20 P=0.645 Therefore. Null-hypothesis accepted.60 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.9 > -1.0.± 0. AIRTEL : a) Almost 20% of customers satisfied with the Service provided by Airtel Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.20 H1 : P1 <=0. Hubli 38 .20) ¥ 52 ¥ 0.60. K.20 (1.L.

34. K.00 H1 : P1 <=0.0.00 P=0.645 Therefore.00 (1.L.34 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Hubli 39 .E.20) ¥ 52 ¥ 0.00) = 0.Null-hypothesis accepted.S·s Institute of Management Studies and Research.± 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Less than 00% of customers satisfied with the Tariffplan set by Airtel Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 > -1.

± 0.99.L.40 (1. Hubli 40 .40 P=0.40) = 4. Null-hypothesis accepted.645 Therefore.40) ¥ 52 ¥ 0.70 > -1.40 H1 : P1 <=0. K.99 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) More than 40% of customers satisfied with the connectivity of AirTel Broadband.S·s Institute of Management Studies and Research.0.E. Null Hypothesis Alternate Hypothesis H0 : P0 > 0.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

c)

Almost 20% of customers satisfied with the Offers provided by Airtel Null Hypothesis Alternate Hypothesis H0 : P0 > 0.20 H1 : P1 <=0.20

P=0.40

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.40.± 0.20) ¥ 52 ¥ 0.20 (1- 0.20)

=

1.46

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

d) Almost 00% of customers satisfied with the Capacity provided by Airtel

Null Hypothesis Alternate Hypothesis

-

H0 : P0 > 0.00 H1 : P1 =0.00

P=0.42

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.42.± 0.00) ¥ 52 ¥ 0.00 (1- 0.00)

=

0.00

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

42

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

4 B) OTHER THAN AIRTEL a) More than 66% of customers satisfied with the Service provided by Other Companies.

Null Hypothesis Alternate Hypothesis

-

H0 : P0 > 0.66 H1 : P1 <=0.66

P=0.80

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.80.± 0.66) ¥ 45 ¥ 0.66 (1- 0.66)

=

1.24

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

43

33) ¥ 45 ¥ 0.33) = 2.645 Therefore. K.33 P=0.± 0. Null-hypothesis accepted.40. Hubli 44 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Less than 33% of customers satisfied with the Tariffplan set by Other companies Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.L.40 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.33 (1.42 > -1.E.0.S·s Institute of Management Studies and Research.33 H1 : P1 <=0.

50 (1. K.± 0. Null-hypothesis accepted.57.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 50% of customers satisfied with the Connectivity of other Broadband service.54 > -1.0.645 Therefore.E. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. Hubli 45 .50 H1 : P1 <=0.57 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.S·s Institute of Management Studies and Research.50) = 0.50 P=0.L.50) ¥ 45 ¥ 0.

645 Therefore.33 (1.± 0.S·s Institute of Management Studies and Research.33) = -0. K. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.E.L.26.33) ¥ 45 ¥ 0.33 P=0.26 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Null-hypothesis accepted.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) Almost 33% of customers satisfied with the Offers provided by Other Companies.0.49 > -1. Hubli 46 .33 H1 : P1 <=0.

645 Therefore.E.66 P=0. K.64 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.64. Null-hypothesis accepted.28 > -1.66) = -0.66 (1. Hubli 47 .66 H1 : P1 <=0.L.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 66% of customers satisfied with the Speed of Other Broadband services Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.0.± 0.66) ¥ 45 ¥ 0.

Null-hypothesis accepted.50 P=0.645 Therefore.42 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.90 > -1.L. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.50) ¥ 97 ¥ 0.50) = -0.0. Hubli 48 .42.50 (1. a) 50% of customers were inspired by Company Personels. K.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 5) To enumerate the role of media in the choice of a particular Broadband service provider.E.± 0.50 H1 : P1 <=0.

00 P=0.00 (1.00) = 0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00) ¥ 97 ¥ 0.± 0. K.0.00 H1 : P1 <=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Almost 00 % of customers were inspired by Friends.15 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.E.S·s Institute of Management Studies and Research.L.645 Therefore. Null-hypothesis accepted.15. Hubli 49 .00 > -1.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) Almost 10 % of customers were inspired by Media.40 H1 : P1 <=0.E. Null-hypothesis accepted.645 Therefore.± 0.L.S·s Institute of Management Studies and Research.40 P=0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.60 > -1. K.35.0. Hubli 50 .40) = -1.40) ¥ 97 ¥ 0.40 (1.35 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.

10) = 0.19 > -1. Hubli 51 . K.10 H1 : P1 <=0.L.0.± 0.12 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.10) ¥ 97 ¥ 0.10 P=0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) Only 10 % of customers were self inspired.645 Therefore. Null-hypothesis accepted.10 (1.S·s Institute of Management Studies and Research.E.12.

E.TABLE SHOWING THE NUMBER OF RESPONDENTS HAVING BROADBAND CONNECTIONS YES 88% NO 12% BROADBAND CONNECTION 12% 1 2 88% INFERANCE: MORE THEAN 50% OF RESPONDENTS ARE HAVING BROAD BAND CONNECTION IN BANGALORE CITY K. Hubli 52 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 1.S·s Institute of Management Studies and Research.L.

2 TABLE SHOWING THE CUSTOMER AWARENESS OF VARIOUS BROADBAND SERVICE PROVIDERS COMPANIES AIRTEL BSNL SATYAM RELIANCE TATA INDICOM OTHERS PERCENTAGE 38% 33% 04% 05% 07% 13% BROAD BAND PROVIDERS(AWARNESS) 13% 7% 38% 5% 1 2 3 4 4% 33% 5 6 INFERANCE: AWARENESS LEVEL OF AIRTEL AND BSNL IS MORE AS COMPARED WITHOTHER BROAD BAND SERVICES. Hubli 53 .S·s Institute of Management Studies and Research. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.E.L.

3 TABLE SHOWING THE MARKET POTENTIALITY OF THE VARIOUS BROADBAND SERVICE PROVIDERS COMPANIES AIRTEL BSNL SATYAM RELIANCE TATA INDICOM PERCENTAGE 54% 40% 4% 4% 0% EXI I G % % 0% ER E VI 1 2 40% 54% 4 5 INFERANCE: MORE THEAN 90% OF THE MARKET IS COVERED BY AIRTEL AND BSNL K.E.S·s Institute of Management Studies and Research.L. Hubli   54 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

S·s Institute of Management Studies and Research. Hubli ¡ 55 .L. YEARS <1 1 TO 2 2 TO 3 >3 PERCENTAGE 14% 51% 33% 4% SI E H M Y YE ARS % % 1 % 1 2 4 51% INFERANCE: MOST OF THE RESPONDENTS USING BROADBAND SERVICES SINCE MORE THAN 1 YEAR. TABLE SHOWING THE NUMBER OF YEARS THAT RESPONDENTS HAVING THE SERVICE. K.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q4 .

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.5 TABLE SHOWING THE EFFECT OF THE VARIOUS FACTORS WHICH INSPIR IN SELECTING PARTICULER SERVICE. FACTORS COMPANY PERSONEL FRIENDS MADIA SELF PERCENTAGE 41% 14% 34% 11% FACTO RES H IC H I UY S P IR E D T O 11% 41% 4% 14% 1 2 INFERANCE: MORE PERSONALS RESPONDENTS AND MADIA WERE WHILE INSPIRED BY COMPANY SELECTING PARTICULER BROADBAND SERVICES. Hubli ¢ 4 56 .S·s Institute of Management Studies and Research.L. K.

L. K.E.S·s Institute of Management Studies and Research.6 THE ATRIBUTS WHICH MADE TO CHOOSE THE EXISTING SERVICE. Hubli 57 . ATRIBUTES SERVICE CONNECTIVITY OFFERS SPEED TARIFF PLAN PERCENTAGE 42% 26% 4% 33% 10% ATRIB TES ADE O TO C OOSE EXISTIN ONE 8% 1 27% 40% 2 3 4 3% 5 22% INFERANCE: SERVICE IS MORE PREFERED ATRIBUTE WHILE SELECTING BROADBAND SERVICE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

Hubli 58 .S·s Institute of Management Studies and Research.7 TABLE SHOWING THE USAGE RATE OF EXISTING BROADBAND SERVICE USAGE(IN GB) 2GB 8GB 25GB UNLIMITED PERCENTAGE 4% 8% 16% 72% USA E RATE 4% 8% 16% 1 2 3 4 72% INFERANCE: MOST OF THE CUSTOMERS PREFER UNLIMITED PLAN K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.L.E.

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(a) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR THE SERVICE WHILE SELECTING EXISTING CONNECTION RANK 1 2 3 4 5 PERCENTAGE 35% 23% 32% 09% 01% RANKIN IVEN B RESPONDENTS FOR SERVICE 7% 33% 13% 1 2 3 20% 27% 4 5 INFERANCE: MORE THAN 50% RESPONDENTS WHERE CONSIDER SERVICE AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.L. Hubli 59 .S·s Institute of Management Studies and Research.

Hubli 60 .S·s Institute of Management Studies and Research.E.8(b) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR CONNECTIVITY OF EXISTING SERVICE.L. RANK 1 2 3 4 5 PERCENTAGE 26% 34% 33% 04% 03% PREFERANCE FOR CONNECTIVITY 4% 3% 26% 1 33% 2 3 4 5 34% INFERANCE: MORE THAN 50% RESPONDENTS WHERE CONSIDER CONNECTIVITY AS AN IMPORTENT FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

L.E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(c) TABLE SHOWING THE RANK GIVEN BY THE RESPONDENTS FOR THE OFFERS PROVIDED BY EXISTING SERVICE. Hubli 61 . RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% PREFERANCE FOR OFFERS 1% 1% 5% 21% 1 2 3 4 5 72% INFERANCE: 70% IMPOPRTNT RESPONDENTS FACTORE WHERE WHILE CONSIDER OFFERS THE AS SELECTING EXISTING BROARBAND SERVICE K.

Hubli 62 .L.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(d) TABLE SHOWING THE RANKING GIVEN BY RESPONDENTS FOR THE SPEED OF EXISTING SERVICE.E. RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% Error! PREFERANCE FOR SPEED 5% 24% 1% 34% 1 2 3 4 5 36% INFERANCE: 70% RESPONDENTS WHERE CONSIDERED SPEED AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.

RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% PREFERANCE FPR TARIFF PLAN 3% 6% 5% 1 2 3 23% 4 5 63% INFERANCE: 70% RESPONDENTS WHERE CONSIDERED TARIFF PLAN AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.S·s Institute of Management Studies and Research.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(e) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR THE TARIFF PLAN OF EXISTING SERVICE. Hubli 63 .L.

L. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 23% 37% 37% 04% 00% S A T IS F A C T IO N D U E T O S E R V IC E 0% 4% 37% 23% 1 2 3 4 5 36% INFERANCE: 50% RESPONDENTD ARE SATISFIED WITH THE SERVICE PROVIDED BY AIRTEL K. Hubli 64 .E.S·s Institute of Management Studies and Research.10 TABLE SHOWING THE SATISFACTION LEVEL DUE TO SERVICE PROVIDED BY AIRTEL.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.L. Hubli 65 .11 TABLE SHOWING THE SATISFACTION LEVEL DUE TO TARIFF PLAN PROVIDED BY AIRTEL. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 4% 30% 46% 20% 00% S ATIS FAC TIO N D U E TO TAR IFF P LAN 0% 19% 4% 31% 1 2 3 4 5 46% INFERANCE: NEARLY 50% OF THE RESPONDENTS SAID THAT THE TARIFF PLAN OF AIRTEL IS MODERATE K.S·s Institute of Management Studies and Research.E.

REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 13% 62% 19% 4% 2% S A T IS F A C T IO N D U E T O C O N N E C T IV IT Y 2% 4% 1 19% % 1 2 62% INFERANCE: MORE THAN 70% OF THE RSPONDENTS ARE SATISFIED WITH THE CONNECTIVITY PROVIDED BY AIRTEL.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q12 .S·s Institute of Management Studies and Research.L. K.E. TABLE SHOWING THE SATISFACTION LEVEL DUE TO CONNECTIVITY OF AIRTEL. Hubli £ 4 5 66 .

E.S·s Institute of Management Studies and Research. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 00% 40% 46% 10% 04% S A T IS F A C T IO N D U E O F F E R S 4% 10% 0% 1 40% 2 46% INFERANCE: NEARLLY 505 OF THE RESPONDENTS SAID THAT OFFERS PROVIDED BY AIRTEL IS MODERATE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 13.L. TABLE SHOWING THE SATISFACTION LEVEL DUE TO OFFERS OF AIRTEL BROADBAND SERVICE. Hubli ¤ 4 5 67 . K.

E. Hubli 68 .L. K.S·s Institute of Management Studies and Research. TABLE SHOWING THE SATISFACTION LEVEL DUE TO CAPACITY OF AIRTEL BROADBAND SERVICE REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 02% 40% 56% 02% 00% S A T IS F A C T IO N D U E T O C A P A C IT 0% 2% 2% 1 40% 56% 2 3 4 5 INFERANCE: MORE THAN 50% OF THE RESPONDENTS ARE MODERATELLY SATISFIED WITH THE CAPACITY OF AIRTEL.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q14.

L.E.S·s Institute of Management Studies and Research. K. Hubli 69 . TABLE SHOWING THE SATISFACTION LEVEL DUE TO SPEED OF AIRTEL BROADBAND SERVICE REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 37% 48% 16% 00% 00% S A T IS F A C T IO N D U E T O S P E E D 0% 15% 0% 37% 1 2 3 4 48% 5 INFERANCE: MORE THAN 80% OF THE RESPONDENTS ARE SATISFIED WITH THE SPEED OF AIRTEL BROADBAND SERVICE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q15.

L.E.S·s Institute of Management Studies and Research. Hubli 70 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(a) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR SERVICE (BY OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 48% 28% 24% 05% 01% REMARKS FOR SERVICE 0% 28% 0% 1 48% 2 3 4 5 26% INFERANCE: MORE THAN 80% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE K.

E. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(b) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR TARIFF PLAN (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 02% 38% 56% 04% 00% RE ARK FOR TARIFF PLAN 4% 2% 38% 1 2 3 4 56% INFERANCE: MORE THAN 50% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE MODERATELLY SATISFIED BY TARIFF PLAN.L.S·s Institute of Management Studies and Research. Hubli 71 .

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(c) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR CONNECTIVITY (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 23% 34% 41% 02% 00% REM RKS R C NNEC V 0% 2% 41% 23% 1 2 3 4 5 34% INFERANCE: MORE THAN 80% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE K. Hubli 72 .S·s Institute of Management Studies and Research.L.

Hubli 73 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(d) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR OFFERS (OF OTHER THAN AIRTEL).S·s Institute of Management Studies and Research.E. K. REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 00% 27% 18% 55% 00% REMARKS FOR OFFERS 0% 0% 27% 1 2 3 55% 18% 4 5 INFERANCE: MOST OF THE RESPONDENTS WHO ARE HAVING BROADBAND SERVICE OTHER THAN AIRTEL ARE NOT SATISFIED WITH THE OFFERS PROVIDED.L.

L. K. Hubli 74 .S·s Institute of Management Studies and Research.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(e) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR SPEED (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 16% 51% 33% 00% 00% REMARKS FOR SPEED 0% 0% 16% 33% 1 2 3 4 5 51% INFERANCE: MOST OF THE RESPONDENTS WHO ARE HAVING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED WITH THE SPEED PROVIDED.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 17 TABLE SHOWING THE RESPONDENTS WANTS CHANGE THE EXISTING CONNECTION.S·s Institute of Management Studies and Research. YES 03% NO 97% LIKE TO CHA GE 3% 1 2 97% INFERANCE: MOST OF THE RESPONDENTS NOT WILLING TO CHANGE THE EXISTING SERVICE K. Hubli 75 .L.E.

Hubli 76 .E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 18 TABLE SHOWING THE CUSTOMER PREFERANCE OF VARIOUS SERVICES. K. PERFERANCESS AIRTEL BSNL RELIANCE SATYAM TATA PERCENTAGE 34% 33% 00% 33% 00% CUSTO ER PREFERANCE 0% 33% 34% 1 2 3 4 0% 33% 5 INFERANCE: MORE THAN 60% OF THE RESPONDENTS WHO WANTS CHNGE THE EXISTING SERVICE PREFFERS AIRTEL AND BSNL.S·s Institute of Management Studies and Research.L.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 19. Hubli 77 .L. YES 77% NO 23% W OU D YOU I E TO YE 23% 1 2 77% INFERANCE: 77% OF RESPONDENTS ARE WILLING TO BUY THE BROADBAND SERVICE K.S·s Institute of Management Studies and Research. TABLE SHOWING THE NUMBER OF POTENTIAL BUYERS OF BROAD BAND CONNECTION.E.

Hubli 78 .L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 20.E. K.S·s Institute of Management Studies and Research. TABLE SHOWING THE PREFERFANCE OF POTENTIAL BUYERS. PERFERANCESS AIRTEL BSNL RELIANCE SATYAM TATA PERCENTAGE 40% 50% 10% 00% 00% W HIC H O NE Y O U P REFER 0% 10% 0% 40% 1 2 3 4 50% 5 INFERANCE: 90% OF THE POTENTIAL BUYERS PREFER AIRTEL AND BSNL BROADBAND SERVICE.

So by this project it is easy to analyze the . Hubli 79 .the ways trough which marketers trying to attract the customers.so if the company want to face the competition it has to have the updated knowledge of the consumer tastes and preference. Since selecting Broadband service requires high involvement and also because of its dynamic nature it is necessary to know the factors which influence the customer to go for particular companies service so in this project this concept is highlighted as a sub objective. The aim this survey is to know the strength of the companies and the factors that these companies focusing to become the market leaders.E.S·s Institute of Management Studies and Research. Implementing new technologies.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS NEED OF THE RESEARCH: The Telecommunication has become major sector in today¶s marketing world. Our research is undertaken to study the Market potentiality of of various Broadband services providing companies and also to know the Marketing strategies adopted by these companies to beat the competition. new features and considering the customers preferences are the important factors for the company¶s existence in the competitive market . K. Various upcoming features enhanced the global competition in today¶s Telecommunication sector.

S·s Institute of Management Studies and Research. on consumer awareness providers level of different Broadband service  Second. Tariffplan. TYPE OF RESEARCH DESIGN  First.E. K. Hubli 80 . Connectivity. factors influencing on selection process. so by analyzing the competitors strategy through this survey it is easy to give the valuable suggestions to become the No. consumers satisfaction level due to various atributs. preference depending on Service. Speed and Capacity. potential customer opinion towards the Broadband service providing companies  Fifth.  Third.1. Offers.L.  Fourth.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BODY OF THE REPORT Research Background In today¶s competitive Telecommunication sector since AirTel wants to become the market leader in Broadband service providers.

S·s Institute of Management Studies and Research. Hubli 81 .L.  To find the customer awareness of various Broadband service providing companies in Bangalore city.  To find out the satisfaction level of the respondents with the existing service they are having.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVES AND SCOPE OF THE STUDY Objective of the study  To find out the various reasons contributing in the selection of Broadband services in Bangalore city.E. Scope of the Study  The scope of the study refers to the place and subject covered during the study. K.  This research deals with the Comparative analyses of different Broadband service providers.  To enumerate the role of Media in the choice of particular Broadband service providing companies.

Hubli 82 . the innovative strategies used by the companies. customer satisfaction level.E. Exploratory research is characterized by a high degree of feasibility and it tends to rely on secondary data. Descriptive Research After discovering the general nature and the variables relating to it. which decides the strength of the company to be in the customers mind and also to grab the major portion in the market. Descriptive research carried out with the help of primary data collected from the customers through questionnaires. customer¶s opinion regarding various Broadband services.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RESEARCH APPROACH : Exploratory research: Exploratory research is concerned with discovering the general nature of the problem and the variables that relate to it. a descriptive research is carried out during the study for the purpose of accurate description of variables. During this study. importance of brand name. with the help of exploratory research.S·s Institute of Management Studies and Research. K. exploratory research is carried to identify the variables like. basis of purchase decisions.

internet.L.E. Usually data is developed for some purpose other than for helping to solve the problem at hand. Secondary data The first step in data collection approach is to look for secondary data.S·s Institute of Management Studies and Research. Hubli 83 . Primary data (Survey data) Systematic collection of information directly from respondents. For some purpose other than for helping to solve the problem. This data is collected for the descriptive research. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS DATA COLLECTION APPROACH To carry out this research primary data and secondary data are collected. for the accurate of the variables of the problem. In this study secondary data is collected from company documents. The survey data collected during the study includes the data collected through questionnaire and face-to-face interview with customer and retailers to know about the consumer behavior.

.E. Sampling unit: Business people. Extent To: Bangalore City (Kormangala & Jayanagar) Time: February 21st TO May 25th 2005.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS SAMPLING DESIGN OF PROJECT Step: -1 Define the Population Element: Commercial Establishments. Hubli 84 . Step: -2 Identify the sampling frame  Respondents selected on random bases in a specified area. K.L. Step: -4 Sampling Method.  Samples are selected on probability method of sampling. Step: -3 Specify sampling unit  The sampling units are Business peoples and Officials. Officials.

e. Hubli 85 . Step: -7 Select the sample. We have selected the sample from Two areas Bangalore city i. . Step: -6 Specify the sampling plan.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Step: -5 Determine sample size  Elements of the target population are chosen randomly.L. I have taken the opinion of system administrator of the offices Business people for our survey & some time the person who is the user of Internet (Broad band).E.S·s Institute of Management Studies and Research..Koramangala and Jayanagar K.

Data analysis involves converting the series of data recorded observations into descriptive statements.E. The information gathered is been analyzed in a coding sheet with interpretation and the appropriate Pie.S·s Institute of Management Studies and Research. The research and research report is not misleading any way. Hubli 86 . and the sample size was taken as 110 customers.charts and Bar.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RESEARCH INSTRUMENTS:  Questionnaire: Questionnaire is a formalized instrument for asking information directly from a respondent. the questionnaire is designed in such a way that the feelings of respondents as well as the ethics of the Company are not disturbed (This research also considers the interest of general public and respondents). The survey was carried out in Bangalore City. K.chart have been inserted as and where necessary so as to easy understanding of the survey.L. ETHICS OF RESEARCH: In this study. ANALYSIS OF DATA: Data are useful only after analysis. During this research questionnaire is used as measurement technique for asking information from the reachable customers.

E.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS FINDINGS (RESPONDENTS) 1) DO YOU HAVE BROADBAND CONNECTION? j OUT OF 110 RESPONDENTS 97 ARE HAVING BROAD BAND CONNECTION j OUT OF 110 RESPONDENTS 13 ARE NOT HAVING BROAD BAND CONNECTION 2) WHICH ALL COMPANIES PROVIDE BROADBAND CONNECTION? j OUT OF 97 RESPONDENTS 92 ARE AWARE OF AIRTEL j OUT OF 97 RESPONDENTS 81 ARE AWARE OF BSNL j OUT OF 97 RESPONDENTS 10 ARE AWARE OF SATYAM j OUT OF 97 RESPONDENTS 13 ARE AWARE OF RELIANCE j OUT OF 97 RESPONDENTS 17 ARE AWARE OF TATA INDICOM j OUT OF 97 RESPONDENTS 31 ARE AWARE OF OTHERS 3) WHICH BROADBAND SERVICE YOU ARE HAVING ? j OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL j OUT OF 97 RESPONDENTS 39 ARE HAVING BSNL j OUT OF 97 RESPONDENTS 03 ARE HAVING SATYAM j OUT OF 97 RESPONDENTS 03 ARE HAVING RELIANCE j OUT OF 97 RESPONDENTS 00 ARE HAVING TATA INDICOM K. Hubli 87 .S·s Institute of Management Studies and Research.

S·s Institute of Management Studies and Research.L. Hubli 88 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 4) SINCE HOW MANY YEARS? j OUT OF 97 RESPONDENTS 13 ARE HAVING BROAD BAND CONNECTION SINCE <1 YEAR j OUT OF 97 RESPONDENTS 49 ARE HAVING BROAD BAND CONNECTION SINCE 1 TO 2 YEARS j OUT OF 97 RESPONDENTS 32 ARE HAVING BROAD BAND CONNECTION SINCE 2 TO 3 YEARS j OUT OF 97 RESPONDENTS 03 ARE HAVING BROAD BAND CONNECTION SINCE >3 YEARS 5) HOW YOU CAME TO KNOW ABOUT EXISTING BROADBAND SERVICE? j OUT OF 97 RESPONDENTS 41 ARE INSPIRED BY COMPANY PERSONEL j OUT OF 97 RESPONDENTS 14 ARE INSPIRED BY FRIENDS j OUT OF 97 RESPONDENTS 34 ARE INSPIRED BY MEDIA j OUT OF 97 RESPONDENTS 11 ARE INSPIRED BY SELF K.E.

L. j OUT OF 97 RESPONDENTS 72 HAS UNLIMITED K. j OUT OF 97 RESPONDENTS 7 HAS USAGE OF 8GB. j OUT OF 97 RESPONDENTS 3 GIVES PREFRENCE TO OFFERS WHILE SELECTING BROADBAND SERVICE. j OUT OF 97 RESPONDENTS 9 GIVES PREFRENCE TO TARIFF PLAN WHILE SELECTING BROADBAND SERVICE. 7) USAGE RATE j OUT OF 97 RESPONDENTS 3 HAS USAGE OF 2GB.S·s Institute of Management Studies and Research. j OUT OF 97 RESPONDENTS 25 GIVES PREFRENCE TO CONNECTIVITY WHILE SELECTING BROADBAND SERVICE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 6) WHICH FACTOR MADE YOU TO CHOOSE THE EXISTING BROADBAND? j OUT OF 97 RESPONDENTS 47 GIVES PREFRENCE TO SERVICE WHILE SELECTING BROADBAND SERVICE. j OUT OF 97 RESPONDENTS 32 GIVES PREFRENCE TO SPEED WHILE SELECTING BROADBAND SERVICE.E. Hubli 89 . j OUT OF 97 RESPONDENTS 15 HAS USAGE OF 25GB.

E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 8) RANK THE PARAMETERS WHICH YOU CONSIDER AT THE TIME OF SELECTION a) SERVICE j OUT OF 97 RESPONDENTS 34 GIVES FIRST PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 22 GIVES SECOND PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 31 GIVES THIRED PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 9 GIVES FORTHT PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO SERVICE b) CONNECTIVITY j OUT OF 97 RESPONDENTS 25 GIVES FIRST PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 33 GIVES SECOND PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 32 GIVES THIRED PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 4 GIVES FORTHT PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 3 GIVES FORTHT PREFERANCE TO CONNECTIVITY K.L. Hubli 90 .

E. Hubli 91 .S·s Institute of Management Studies and Research.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) OFFERS j OUT OF 97 RESPONDENTS 1 GIVES FIRST PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 1 GIVES SECOND PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 20 GIVES FORTHT PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 70 GIVES FIFTH PREFERANCE TO OFFERS d) SPEED j OUT OF 97 RESPONDENTS 33 GIVES FIRST PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 35 GIVES SECOND PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 23 GIVES THIRED PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 5 GIVES FORTHT PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO SPEED K.

j OUT OF 97 RESPONDENTS 45 ARE NOT HAVING AIRTEL CONNECTION.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) TARIFF PLAN j OUT OF 97 RESPONDENTS 3 GIVES FIRST PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 6 GIVES SECOND PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 22 GIVES FORTHT PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 61 GIVES FIFTH PREFERANCE TO OFFERS 9) DO YOU HAVE AIRTEL BROAD BAND CONNECTION? j OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL CONNECTION. K. Hubli 92 .L.S·s Institute of Management Studies and Research.

S·s Institute of Management Studies and Research. j OUT OF 52 RESPONDENTS 2 SAID SERVICE PROVIDED BY AIRTEL IS FARE j OUT OF 52 RESPONDENTS NOBODY SAID SERVICE PROVIDED BY AIRTEL IS POOR. j OUT OF 52 RESPONDENTS 16 SAID TARIFF PLAN PROVIDED BY AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS 10 SAID TARIFF PLAN PROVIDED BY AIRTEL IS FARE. j OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY AIRTEL IS MODERATE. j OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS NOBODY SAID TARIFF PLAN PROVIDED BY AIRTEL IS POOR.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 10) SATISFACTION LEVEL DUE TO ³SERVICE´ j OUT OF 52 RESPONDENTS 12 SAID SERVICE PROVIDED BY AIRTEL IS EXCELLENT.L. Hubli 93 . 11) SATISFACTION LEVEL DUE TO ³TARIFF PLANS´ j OUT OF 52 RESPONDENTS 2 SAID TARIFF PLAN PROVIDED BY AIRTEL IS EXCELLENT. K. j OUT OF 52 RESPONDENTS 24 SAID TARIFF PLAN PROVIDED BY AIRTEL IS MODERATE.E.

K.E. j OUT OF 52 RESPONDENTS 21 SAID OFFERS OF AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS 5 SAID OFFERS OF AIRTEL IS FARE.L.S·s Institute of Management Studies and Research. Hubli 94 . j OUT OF 52 RESPONDENTS 10 SAID CONNECTIVITY OF AIRTEL IS MODERATE. j OUT OF 52 RESPONDENTS 2 SAID OFFERS OF AIRTEL IS POOR. 13) SATISFACTION LEVEL DUE TO ³OFFERS´ j OUT OF 52 RESPONDENTS NOBODY SAID OFFERS OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 24 SAID OFFERS OF AIRTEL IS MODERATE.. j OUT OF 52 RESPONDENTS 32 SAID CONNECTIVITY OF AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS 1 SAID CONNECTIVITY OF AIRTEL IS POOR.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 12) SATISFACTION LEVEL DUE TO ³CONNECTIVITY´ j OUT OF 52 RESPONDENTS 7 SAID CONNECTIVITY OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 2 SAID CONNECTIVITY OF AIRTEL IS FARE.

j OUT OF 52 RESPONDENTS 29 SAID CAPACITY OF AIRTEL IS MODERATE.E. j OUT OF 52 RESPONDENTS 8 SAID SPEED OF AIRTEL IS MODERATE. 15) SATISFACTION LEVEL DUE TO ³SPEED´ j OUT OF 52 RESPONDENTS 19 SAID SPEED OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS FARE. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 14) SATISFACTION LEVEL DUE TO ³CAPACITY´ j OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 25 SAID SPEED OF AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS FARE.S·s Institute of Management Studies and Research. Hubli 95 . j OUT OF 52 RESPONDENTS NOBODY SAID CAPACITY OF AIRTEL IS POOR. j OUT OF 52 RESPONDENTS 21 SAID CAPACITY OF AIRTEL IS GOOD.L. . j OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS POOR.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

16) SATISFACTION LEVEL OF EXISTING BROADBAND SERVICE a) SERVICE j OUT OF 45 RESPONDENTS 17 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 19 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 07 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS FARE j OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS POOR.

b) TARIFF PLAN j OUT OF 45 RESPONDENTS 1 SAID TERIFF PLAN(OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 17 SAID TERIFF PLAN (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 25 SAID TARIFF PLAN (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 2 SAID TERIFF PLAN (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID TARIFF PLAN (OF OTHER THAN AIRTEL) IS POOR.

c) CONNECTIVITY K.L.E.S·s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

j OUT OF 45 RESPONDENTS 10 SAID CONNECTIVITY(OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 15 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 18 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 1 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS POOR. d) OFFERS j OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 12 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 8 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 25 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS POOR.

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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

f) SPEED j OUT OF 45 RESPONDENTS 7 SAID SPEED (OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 23 SAID SPEED (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 15 SAID SPEED (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER THAN AIRTEL) IS POOR.

17) WOULD YIU LIKE TO CHANGE EXISTING ONE?

j OUT OF 97 RESPONDENTS 3 ARE WILLING TO CHANGE THERE BROADBAND CONNECTION. j OUT OF 97 RESPONDENTS 94 ARE NOT WILLING TO CHANGE THEIR BROADBAND CONNECTION.

K.L.E.S·s Institute of Management Studies and Research, Hubli

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S·s Institute of Management Studies and Research. 20) WHICH ONE YOU PREFER? j OUT OF 10 RESPONDENTS 4 IS PREFRING AIRTEL.E. Hubli 99 . j OUT OF 10 RESPONDENTS 5 IS PREFRING BSNL. j OUT OF 10 RESPONDENTS 1 IS PREFRING RELIANCE. j OUT OF 3 RESPONDENTS NOBODY IS PREFRING TATA. j OUT OF 10 RESPONDENTS NOBODY IS PREFRING TATA. j OUT OF 3 RESPONDENTS 1 IS PREFRING SATYAM. j OUT OF 13 RESPONDENTS 3 ARE NOT WILLING TO HAVE BROADBAND CONNECTION. 19) WOULD YOU LIKE TO HAVE BROADBAND CONNECTION? j OUT OF 13 RESPONDENTS 10 ARE WILLING TO HAVE BROADBAND CONNECTION. j OUT OF 3 RESPONDENTS 1 IS PREFRING BSNL. j OUT OF 3 RESPONDENTS NOBODY IS PREFRING RELIANCE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 18) WHICH ONE YOU PREFER? j OUT OF 3 RESPONDENTS 1 IS PREFRING AIRTEL. j OUT OF 10 RESPONDENTS NOBODY IS PREFRING SATYAM.L. K.

92 are aware of Airtel broadband service out of which 52 are the existing customers of this service. Connectivity and speed. Finally we can conclude still there is scope for increasing the market share in Bangalore city.E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS COMPARETIVE ANALYSES More number of existing customers are inspired by Company personals while selecting the broadband services We can conclude that service is the most proffered attribute while selecting any Broadband service. AIRTEL As it is found out from the survey that out of 97 respondents. Hubli 100 . K. Satisfaction level due to Tariff plan. capacity and Offers is not up to the mark these are the factors on which the company has to focus more.L. Customers of Airtel Broadband service are satisfied with the Service.

E.S·s Institute of Management Studies and Research. Finally. So.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BSNL As it is found out from the survey that out of 97 respondents. The existing customers are satisfied with Service. Still there is scope for increasing awareness level among the residents of Bangalore city. Hubli 101 . we conclude that even though 97 respondents are aware of BSNL broad band service only 39 respondents are having this service.L. Connectivity and Tariff plan Satisfaction level due to Capacity and offers provided by this service if moderate. 81 are aware of BSNL. K. we conclude that the potential buyers prefer BSNL broadband service so the scope of capturing the market is more as compared with other service providing companies. speed.

S·s Institute of Management Studies and Research. out of which only 3 are the existing customers of this service.E. Connectivity. only 13 are aware of Reliance Broad band services. K. only 17 are aware of Reliance Broad band services. The respondents having Reliance Broadband service are not fully satisfied with Service. Hubli 102 . Out of which only 3 are the existing customers of this service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE As it is found out from the survey that out of 97 respondents.L. Speed and Tariffplan TATA INDICOM As it is found out from the survey that out of 97 respondents. Offers.

E.L.  As we have specified System administrators of the Offices and owners of the Business Houses as a sample in our research. Hubli 103 . K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS LIMITATIONS  As the population of Bangalore city is huge but we have considered only 110 respondents  Since Koramangala and Jayanagar are commercially thick areas all 110 samples are considered from these areas. but in the some cases we shave considered the opinion of other members like user of the service for our research.  Project is open for further improvement  Because of the busy schedule respondents may not be answered properly.S·s Institute of Management Studies and Research.

 Providing better Offers.E. j To strengthen the Brand Image Company has to promote its product through best madia like. Times and T. Bussiness Line are the most preferring NEWS papers in Bangalore city company has to give adds in these to reach the target customers.S·s Institute of Management Studies and Research.  Providing satisfactory Pre as well as Post purchase services. India Today. The Magazines like Business World. Deccen Herald.Star Sports.ESPN can be used for the promotional activities. K. NEWS Papers: Since Times Of India.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RECOMMENDATIONS j Since Broadband sector is having high scope in Bangalore city and the people put themselves in high involvement in selecting the service providing companies Airtel has to focus on best Marketing strategies grab high market share like. Hubli 104 .  Providing feasible Tariff plan.L.V channels like Star Plus. Similarly. j Since most of the existing customers are unhappy with the Frequent change of Tariff plans so company has to avoid such changes.

E. K.S·s Institute of Management Studies and Research. GENERAL CUSTOMER SUGGATIONS TO AIRTEL :  Regular check up is required.  If Company made an ³Account System´ as SIFY Broad band it will be halp full for the customers who are using the service in cyber cafes.L. so Airtel has to focus such respondents and it is necessary to change their preference by providing better service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS j By the survey it ca be noted that more number of respondents were inspired by Company personals while selecting the service so a effective training is required so that they can easily convince the potential customers. Hubli 105 . j Since most of the potential buyers are preferring BSNL.

 Both BSNL and AirTel Broadband services are succeeded In Creating Brand image in the market  In overall customer satisfaction BSNL is leading and Airtel is at the second position.  Even though Satyam is succeeded in attracting the Cyber Cafes but it is not performing up to the mark in other fields.  The willingness of owning the Broadband service is rapidly increasing in Bangalore City.E. Hubli 106 . K.S·s Institute of Management Studies and Research.  TATA Indicom trying to capture the market shares.  Reliance has to Work hard to face the Competition.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS CONCLUSION After the analyses of the survey It is concluded that.  AirTel Broadband services coming up with new offers to attract the existing as well as potential buyers.

 Marketing Management-by Philip Kotler K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BIBLIOGRAPHY Internet explorer: -  Google.S·s Institute of Management Studies and Research.com  AIRTELWORLD.E. I.L.COM  BSNL. S. Hawkins. Tull & Dell. Hubli 107 .IN Books referred: -  Marketing Research -by Donald.CO.

I am the student of 2nd semester M B A from KLE¶S IMSR is conducting a market survey on ³Comparative Analysis of Broad Band (Internet) services´ in Bangalore city. Hubli 108 . NAME : TEL : EDUCATION: OCCUPATION: NEWSPAPER: MAGAZINE : TV CHANNELS: 1) Do you have Broadband connection? a) Yes [ If no. goto to question no 19 ] b) No K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS ANNEXURE SAMPLE QUESTIONNAIRES Dear respondent.S·s Institute of Management Studies and Research. I assure you that the information given by you will be strictly used for academic purpose only.L.E.

S·s Institute of Management Studies and Research.L.E. Hubli 109 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 2) Which all the companies provide Broadband service? a) c) e) b) d) 3) Which Broadband service you are having? a) c) e) Airtel Reliance TATAINDICOM b) d) BSNL Satyam 4) Since how many years a) c) Months __ 2-3yrs b) d) 1-2yrs Above 3yrs 5) How you came to know about the existing Broadband Service? a) c) Company personals Media b) d) Friends Self K.

S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 6) Which factor made you to choose existing Broadband? a) c) e) Service Offers Tariff plan b) d) Connectivity Speed 7) Usage rate a) c) ««.E. 25 GB b) 8 GB d) Unlimited 8) Rank the parameters which you consider at the time of selection. [ From 1 to 5 ] a) c) e) Service Offers Tariff plan b) Connectivity d) e) Speed Capacity 9) Do you have Airtel Broadband connection? a) Yes b) No [ If NO goto Question no 16 ] K. Hubli 110 ..L.

L.S·s Institute of Management Studies and Research.E. Hubli 111 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 10) Satisfaction level due to µService¶ _________________________________________________ q q Good q Moderate q Fare q Poor Excellent 11) Satisfaction level due to µTariff plans¶ _________________________________________________ q q Good q Moderate q Fare q Poor Excellent 12) Satisfaction level due to µConnectivity¶ ______________________________________________ q Excellent q Good q Moderate q Fare q Poor 13) Satisfaction level due to µOffers¶ ________________________________________________ q Excellent q Good q Moderate q Fare q Poor K.

Plan Connectivity Offers Speed Excellent Good Moderate Fare Poor K.S·s Institute of Management Studies and Research.E. Hubli 112 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 14) Satisfaction level due to µCapacity¶ ________________________________________________ q q Good q Moderate q Fare q Poor Excellent 15) Satisfaction level due to µSpeed¶ _______________________________________________ q q Good q Moderate q Fare q Poor Excellent 16) Satisfaction level of Existing Broadband service Atribute Service T.L.

E.S·s Institute of Management Studies and Research. K. Hubli 113 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 17) Would you like to change existing one a) Yes b) No 18) Which one you prefer? a) c) e) Airtel Reliance TATA Indicom b) d) BSNL Satyam 19) Would you like to have Broadband connection? a) Yes b) No 20) Which one you prefer? a) c) e) Airtel Reliance TATA Indicom b) d) BSNL Satyam 21) Any suggestions. _________________________________________________ _________________________________________________ Thank you.L.

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