You are on page 1of 113

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

EXECUTIVE SUMMARY

In today¶s dynamic and competitive marketing world marketer trying to fulfill the needs and wants of customers in a effective ways better than the competitors .Now the ultimate aim of the marketer is not only to sell his products along with that he is trying to defeat the competitors of the same sector. Through marketing survey we can easily find out the market potentiality of each company as well as we can know the marketing strategies adopted by the companies to become No.1.

This project is a small effort towards understanding the Market potentiality of each broadband service providing companies in Bangalore City.

MARKET RESEARCH OBJECTIVES AND SUB-OBJECTIVES

Research Objectives  Comparative study of AirTel Broadband with other Broadband service providing companies  To map out the market potentiality of Broadband service providing companies.

K.L.E.S·s Institute of Management Studies and Research, Hubli

1

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

Sub Objectives  To know the customer awareness of various Broadband service providing companies in Bangalore city.  To know the customer preference towards the various Broadband service providing companies.  To find out the various reasons contributing in the selection of Broadband connections.  To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection.  To enumerate the role of media in the choice of a particular Broadband service providing company.

METHODOLOGY

A sample size of 110 was selected for comparative analyses of AirTel broadband with other broadband service providers in Bangalore City. The methods used in conducting this Marketing Research were Personal Interviews aided with Questionnaires

K.L.E.S·s Institute of Management Studies and Research, Hubli

2

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

MARKETING RESEARCH (An Introduction to the subject) Marketing Research is an effort to know the market size and shape of a particular product. It is a detailed study of consumers needs satisfaction levels, preferences and expectations from the particular products.

This project was undertaken to study the awareness levels of various Broadband service providing companies, Customer preferences and also to know the various factors considered by the Customers while selecting the Broadband service and the satisfactions of the customers towards the attributes the Broadband service provide by various companies.

Findings of the Project (In Brief) Out of 110 samples, 97 respondents are having Broadband connections. According to the survey, out of 97 respondents who are having Broadband connections, 92 respondents are aware of AirTel, 81 respondents are aware of BSNL (i.e., Data One), 10 respondents are aware of Satyam, 13 respondents are aware of Reliance, 17 are aware of TATA Indicom and 13 are aware of other Broadband service providing companies. The attributes, which the consumers take in to consideration, are Service, Speed, Capacity, Tariff plan, Connectivity.

K.L.E.S·s Institute of Management Studies and Research, Hubli

3

e.. More number of respondents prefer AirTel Broadband Connection i.E. Mostly. speed. which are considered by the Costomers while selecting broadband service. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Conclusion We can conclude that. Hubli 4 .52 out of 97.S·s Institute of Management Studies and Research. Tariff plans are the three attributes.L. Service. the awareness level of AirTel Broadband service is more than other Broadband service providers.

Internet and National Long Distance.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS INTRODUCTION BHARATI ENTERPRISES: Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. j Mauritius.S·s Institute of Management Studies and Research. j Telia. Basic.L. Bharti also manufactures and exports telephone terminals and cordless phones. Bharati Enterprises has joint venture with world leaders like j Singtel (Singapore Telecom). Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. j Warburg Pincus. Hubli 5 . International Finance Corporation. USA. K. USA. Sweden. Bharti provides a range of telecom services.E. USA j New York Life International. Apart from being the largest manufacturer of telephone instruments in India. Established in 1976. j Asian infrastructure find. which include Cellular.

Hubli 6 . K.E.L.  Expansion of telecom network.S·s Institute of Management Studies and Research. OBJECTIVES:  Improvement of the already impeccable quality of telecom services. Government of India became a corporation and was christened Bharat Sanchar Nigam Limited(BSNL). BSNL is the largest Public Sector Undertaking of India with authorized share capital of $ 3977 million and networth of $ 14.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BSNL : On October 1. Today.  Introduction of new telecom services in all villages. 2000 the Department of Telecom Operations.  Instilling confidence among its customers.32 billion.

The objective is to make Tata Indicom The preferred telecommunications choice of customers across the country.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS TATA INDICOM: The Tata Group's commitment to building a substantial presence in India's telecom industry has seen it play a leading role in the development of the country's communications infrastructure.S·s Institute of Management Studies and Research. with a customer base of 1. Hubli 7 .8 million. The telecom services of the Group are offered under the brand name Tata Indicom. and cover all segments.E.L. which heralded convergence technologies in the Indian telecom sector. is the world leader in the fixed wireless service market. K. from retail and enterprise to wholesale and international. Tata Teleservices.

The network is designed to deliver services that will foster a new way of life for a New India. crisscrossing the entire country.60. data and video) digital network. Hubli 8 . K.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE INFOCOMM: Reliance Infocomm is the outcome of the late visionary Dhirubhai Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of India's vast population.000 kilometers of fiber optic backbone. Reliance Infocomm network is a pan India. from late 1999 to 2002 Reliance Infocomm built the backbone for a digital India .S·s Institute of Management Studies and Research. Working at breakneck speed. high capacity. designed to offer services that span the entire Infocomm value chain infrastructure.L. integrated (wireless and wireline) and convergent (voice. services for enterprises and individuals. applications and consulting.

S·s Institute of Management Studies and Research.L. Hubli 9 . and local Telecom Companies are increasingly eyeing broadband services on it as a means of µhitting back¶ at cable operators who have begun infringing on their turf by their bundled Internet offerings. WHAT IS BROADBAND? To state the obvious. dependent upon PC penetration as a major factor. µbroadband¶ indicates a means of connectivity at a high or µbroad¶ bandwidth. of course.E. In India.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BROADBAND Introduction Telecom Companies uses broadband services worldwide to leverage their existing investment in copper in the local loop. TRAI has defined broadband as any connectivity delivered to the end user at a bandwidth greater than 256 kbps. Broadband penetration is. Copper as a last-mile delivery medium has the advantage of near-universal penetration. THE INDIAN SCENARIO Broadband services in India have not yet really taken off because none of the major Telcos has been able to rollout such services in a really big way so far. India lags behind other major countries of the region by a substantial margin K.

on a countrywide basis spanning 198 cities. Hubli 10 . K. convergent IP infrastructure through National Internet Backbone±II (NIB-II).E. The Broadband service will be available on DSL technology (on the same copper cable that is used for connecting telephone). multi-protocol. that will provide convergent services through the same backbone and broadband access network.L. multi-gigabit.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Broadband service providing companies:  BSNL(Data One)  Bharati Infotel Limiterd(AirTel)  TATA Indicom  Reliance Infocomm  Satyam BSNL : BSNL is in the process of commissioning of a world class.

 To provide multicast video services video-on-demand. through the Broadband Remote Access Server (BRAS). It shall provide the customer with the option to select the services through web server  To provide both pre-paid and post paid broadband services K. etc.  To provide a means to bill for the aforesaid services by either time-based or volume-based billing.L. Hubli 11 .S·s Institute of Management Studies and Research.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Objectives :  To provide high speed Internet connectivity (upto 8 Mbps)  To provide Virtual Private Network (VPN) service to the broadband customers  To provide dial VPN service to MPLS VPN customers.

Broadband Internet service offers:  Bandwidth on demand  Quick browsing & fast email speeds  Instant file downloads  Reliable & secure connection  Pay-as-you-use and flat rate billing options  Quick & professional installation  24-7 customer care K. more audio streaming.S·s Institute of Management Studies and Research. online ERP.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS TATA Indicom : High Speed Internet services from Tata Indicom Tata Indicom offers high bandwidth. hospitality. More Email. Hubli 12 . You name it! You can do it on Broadband Internet.E. Businesses in IT. corporate offices.L. secure and cost effective Internet connectivity on Broadband ADSL (Asynchronous digital subscriber line). travel agents. more downloads. reliable. VPNs«. stock brokers and financial companies. logistics companies. cyber-cafes and many more are connected on Broadband Internet.

With "Fiber to building" approach of Reliance and international capacity operated by a Group Company.E. Hubli 13 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE : Reliance Broadband Internet Access provides carrier class Internet bandwidth through a dedicated connection over the IP backbone. Reliance delivers an unmatched service quality level to an enterprise customer. K. Reliance Broadband brings 'Broadband Internet Access" for business and consumers.L.S·s Institute of Management Studies and Research.

MP & Chattisghar. Hubli 14 . With 512@work.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS AIRTEL Airtel Broadband Service is the fixed line service from Bharati.E. faster file transfer. Streaming multimedia and heavy duty suffering all become easy.00.L.S·s Institute of Management Studies and Research.000 subscribers nationwide. yet costs as little as dialup. K. UP (West). Airtel Broadband is having 1.It already operates 5 circles Delhi. TamilNadu. Airtel Broadband & Telephone Services has been a part of the telecom fabrics of Karnataka since 2001.000 subscribers in the state. and Karnataka and is about to launch services in several others. Large data applications.50. Haryana.and has around 2. Airtel Broadband is approximately 10 times faster than an analogue connection.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Organization structure (P.C. Hubli 15 .Pradeep) COO (Ganesh Madhavan) CEO General Manager (P.M)RAJKUR.R RESIDENTIAL (A.S·s Institute of Management Studies and Research.Narayan) SOUTH NORTH CENTRAL EAST ZONAL MANAGER (Shrinivas Rao) COMMERCIAL (A.M)SURESH PCO D.LAKKOND TEAM LEADER (ASHITOSH) SALES EXECUTIVES K.L.E.PRASHAN TH SME S.

K. Hypothesis 1(f) : 20% of respondents are aware of other Broadband service. Hubli 16 . Hypothesis1(a) : 100% of the respondents are aware of Airtel Broadband service.L. Hypothesis1(c) : 10% of respondents are aware of Satyum Broadband service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS MARKET RESEARCH SUB OBJECTIVES AND HYPOTHESIS OBJECTIVE 1 : To know the customer awareness of various Broadband service providing companies in Bangalore city. Hypothesis1(d) : 40% of respondents are aware of Reliance Broadband service.S·s Institute of Management Studies and Research. Hypothesis1(b) : 90% respondents are aware of BSNL Broadband service. Hypothesis1(e) : 00% of respondents are aware of TaTa indicom Broadband service.E.

Hypothesis2(d) : 00% of the respondents having Reliance Broadband Connection.S·s Institute of Management Studies and Research. Hypothesis2(c) : 00% of the respondents having Satyam Broadband Connection. Hypothesis2(b) : 60 % of respondents are BSNL Broadband Connection.E. K.L. Hubli 17 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 2 : To know the customer preference towards the various Broadband service providing companies Hypothesis2(a) : 40% of respondents are having AirTel Broadband connection.

Hypothesis3(c) : 00% of the customers consider the Offers providing by the company while selecting particular service. K.E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 3 : To find out the various reasons contributing in the selection of Broadband connections.L. Hypothesis3(a) : 50% of the customers consider Service providing by the companies while selecting particular service. Hubli 18 . Hypothesis3(e) : 00% of total respondents consider the Tariffpaln set by the company while selecting particular service. Hypothesis3(b) : 40% of the customers consider the connectivity while selecting particular service. Hypothesis3(d) : 10% of the customers consider the Speed while selecting particular service.

L.E. Hypothesis4A(d) : Almost 20% of customers satisfied with the Offers provided by Airtel Hypothesis4A(e) : Almost 00% of customers satisfied with the Capacity provided by Airtel K. Hypothesis4A(a) : Almost 20% of customers satisfied with the Service provided by Airtel Hypothesis4A(b) : Less than 0% of customers satisfied with the Tariffplan set by Airtel Hypothesis4A(c) : More than 40% of customers satisfied with the Connectivity of Airtel Broadband service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 4 AIRTEL To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection. Hubli 19 .S·s Institute of Management Studies and Research.

E.S·s Institute of Management Studies and Research. K. Hypothesis4B(e) : 66% of customers satisfied with the Speed of Other Broadband services.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OTHERS Hypothesis4B(a) : More than 66% of customers satisfied with the Service provided by Other Companies. Hubli 20 . Hypothesis4B(b) : Less than 33% of customers satisfied with the Tariffplan set by Other companies Hypothesis4B(c) : 50% of customers satisfied with the Connectivity of other Broadband service.L. Hypothesis4B(d) : Almost 33% of customers satisfied with the Offers provided by Other Companies.

K. Hubli 21 . Hypothesis 5 (d) : Only 10 % of customers were self inspired. Hypothesis 5 (b) : Almost 00 % of customers were inspired by Friends. Hypothesis 5 (c) : Media inspired almost 10 % of customers. To enumerate the role of media in the choice Broadband service provider. of a particular Hypothesis 5 (a) : Company Personals inspired 50% of customers.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVE 5.S·s Institute of Management Studies and Research.E.

645 Therefore.21 < -1. a).99 H1 : P1 <=0. K. To know the customer awareness of various Broadband service providing companies in Bangalore city.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS HYPOTHESIS CALCULATION 1.0. Hubli 22 .99 (1.99) ¥97 ¥ 0.95 ± 0.99) = -4.S·s Institute of Management Studies and Research.99 p = 95% z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.L. 100% of the respondents are aware of Airtel Broadband service. Null Hypothesis Alternate Hypothesis H0 : P0 > 0. Null-hypothesis rejected.E.

83 ± 0. Null Hypothesis Alternate Hypothesis p =83% - H0 : P0 > 0.90 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.90 (1.90) ¥97 ¥ 0. Hubli 23 . Null-hypothesis Rejected K.90) = -2.L.645 Therefore.S·s Institute of Management Studies and Research.44 < -1.E.90 H1 : P1 <=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 90% respondents are aware of BSNL Broadband service.0.

10 p = 0.10 (1.S·s Institute of Management Studies and Research. Hubli 24 .10 H1 : P1 <=0.10 ± 0.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 10% of respondents are aware of Satyum Broadband service Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. Null-hypothesis accepted.0. K..10) = 0.00 > -1.L.10 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.10) ¥97 ¥ 0.645 Therefore.

K.0.40) ¥97 ¥ 0.13 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Null-hypothesis rejected. Hubli 25 .S·s Institute of Management Studies and Research.E.13 ± 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 40% of respondents are aware of Reliance Broadband service Null Hypothesis Alternate Hypothesis H0 : P0 > 0.40 H1 : P1 <=0.40) = -5.L.645 Therefore.42 < -1.40 p = 0.40 (1.

S·s Institute of Management Studies and Research.00 (1.e) 00% of respondents are aware of TaTa indicom Broadband service.00) = 0.00) ¥97 ¥ 0.E.L.17 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 1.00 H1 : P1 =0..17 ± 0. Hubli 26 .00 p = 0.0.645 Therefore. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. K.00 > -1. Null-hypothesis accepted.

95 > -1.20) ¥97 ¥ 0. Null-hypothesis accepted.32 ± 0.E.L.645 Therefore.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS f) 20% of respondents are aware of other Broadband service Null Hypothesis Alternate Hypothesis H0 : P0 > 0.S·s Institute of Management Studies and Research.20) = 2.32 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Hubli 27 . K.20 H1 : P1 <=0.20 p = 0..0.20 (1.

L.40) = 1.40 H1 : P1 <=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 2. Hubli 28 .0.40 (1. Null-hypothesis accepted.40 p = 0. To know the customer preference towards the various Broadband service providing companies a) 40% of respondents are having AirTel Broadband connection. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.E. K.54 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.54 ± 0.S·s Institute of Management Studies and Research.40) ¥97 ¥ 0.645 Therefore.50 > -1.

K. Null-hypothesis rejected.60 p =0.60 (1.0.40 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.40 ± 0.S·s Institute of Management Studies and Research.E.L.60) = -2.60 H1 : P1 <=0.645 Therefore.60) ¥97 ¥ 0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. Hubli 29 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 60 % of respondents are BSNL Broadband connection.45 > -1.

Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.04± 0.E. K.645 Therefore.L.Null-hypothesis accepted.0. Hubli 30 .00 H1 : P1 <=0.S·s Institute of Management Studies and Research.04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.00) ¥ 97 ¥ 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 00% of the respondents having Satyam Broadband Connection.00 > -1.00 (1.00) = 0..00 P=0.

. Hubli 31 .04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.00 H1 : P1 <=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 00% of the respondents having Reliance Broadband Connection.00) ¥ 97 ¥ 0.645 Therefore.00) = 0.00 > -1.E.L.04± 0.00 (1. Null-hypothesis accepted.0. K. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 P=0.S·s Institute of Management Studies and Research.

00 P=0..00 (1.S·s Institute of Management Studies and Research.00± 0.00) ¥ 97 ¥ 0.00 > -1.00 H1 : P1 <=0.E.00) = 0. K.645 Therefore.00 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.0.Null-hypothesis accepted.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 00% of the respondents having Reliance Broadband Connection Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. Hubli 32 .L.

0.49± 0..54) ¥ 97 ¥ 0.S·s Institute of Management Studies and Research. K. To find out the various reasons contributing in the selection of Broadband connections a) 50% of the customers consider Service providing by the companies while selecting particular service.49 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.50(1. Null-hypothesis rejected.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 3.50 P=0.50) = -9.645 Therefore.E.50 H1 : P1 <=0.L. Hubli 33 .7 < -1.

645 Therefore.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) 40% of the customers particular service. Hubli 34 . consider the connectivity while selecting Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.0.S·s Institute of Management Studies and Research.24. K.E.40 H1 : P1 <=0.Null-hypothesis accepted.40 P=0.24 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.40 (1.L.± 0.40) ¥ 97 ¥ 0.50 > -1.40) = -1.

00 > -1.00 P=0.00 H1 : P1 <=0.± 0.00) ¥ 97 ¥ 0.L. Hubli 35 .S·s Institute of Management Studies and Research.00 (1.00) = 0.E.04 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Null-hypothesis accepted.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 00% of the customers consider the Offers providing by the company while selecting particular service. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.645 Therefore. K.04.0.

10 H1 : P1 <=0.10 P=0.10 (1.Null-hypothesis accepted.10) = 2.33.L. Hubli 36 .27 > -1.E.± 0. Null Hypothesis Alternate Hypothesis H0 : P0 > 0.10) ¥ 97 ¥ 0. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) 10% of the customers consider the Speed while selecting perticuler service.S·s Institute of Management Studies and Research.33 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.645 Therefore.0.

E.00 P=0.S·s Institute of Management Studies and Research.00) ¥ 97 ¥ 0.645 Therefore.00 H1 : P1 =0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 > -1.L.10 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. K.Null-hypothesis accepted.00) = 0.± 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 00% of total respondents consider the Tariffpaln set by the company while selecting particular service.10. Hubli 37 .00 (1.0.

20 H1 : P1 <=0.± 0.20 (1.20) ¥ 52 ¥ 0.645 Therefore.9 > -1.20 P=0.60. Hubli 38 .0. AIRTEL : a) Almost 20% of customers satisfied with the Service provided by Airtel Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.L. K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 4 A) To find out the level of satisfaction of respondents on various attributes with their existing Broadband connection.60 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.S·s Institute of Management Studies and Research.E.20) = 5. Null-hypothesis accepted.

± 0.00 P=0.00 > -1.L.00) = 0.645 Therefore.E.20) ¥ 52 ¥ 0. Hubli 39 .S·s Institute of Management Studies and Research.34 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Less than 00% of customers satisfied with the Tariffplan set by Airtel Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00 H1 : P1 <=0.00 (1.34. K.Null-hypothesis accepted.

L.645 Therefore. Hubli 40 .99 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.40 P=0. Null Hypothesis Alternate Hypothesis H0 : P0 > 0.70 > -1.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) More than 40% of customers satisfied with the connectivity of AirTel Broadband.± 0.40) = 4. K.40 H1 : P1 <=0.E.99.S·s Institute of Management Studies and Research.40 (1. Null-hypothesis accepted.0.40) ¥ 52 ¥ 0.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

c)

Almost 20% of customers satisfied with the Offers provided by Airtel Null Hypothesis Alternate Hypothesis H0 : P0 > 0.20 H1 : P1 <=0.20

P=0.40

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.40.± 0.20) ¥ 52 ¥ 0.20 (1- 0.20)

=

1.46

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

41

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

d) Almost 00% of customers satisfied with the Capacity provided by Airtel

Null Hypothesis Alternate Hypothesis

-

H0 : P0 > 0.00 H1 : P1 =0.00

P=0.42

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.42.± 0.00) ¥ 52 ¥ 0.00 (1- 0.00)

=

0.00

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

42

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

4 B) OTHER THAN AIRTEL a) More than 66% of customers satisfied with the Service provided by Other Companies.

Null Hypothesis Alternate Hypothesis

-

H0 : P0 > 0.66 H1 : P1 <=0.66

P=0.80

z

=

(P-P0) ¥ n ¥ P0 (1-P0)

z

=

(0.80.± 0.66) ¥ 45 ¥ 0.66 (1- 0.66)

=

1.24

> -1.645

Therefore, Null-hypothesis accepted.

K.L.E.S·s Institute of Management Studies and Research, Hubli

43

33 (1.42 > -1.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Less than 33% of customers satisfied with the Tariffplan set by Other companies Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. K.0.645 Therefore.40 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0. Null-hypothesis accepted.40.33) = 2.E.L.± 0.33) ¥ 45 ¥ 0. Hubli 44 .33 H1 : P1 <=0.S·s Institute of Management Studies and Research.33 P=0.

L.0.57 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.± 0.645 Therefore.S·s Institute of Management Studies and Research.50) ¥ 45 ¥ 0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.50 H1 : P1 <=0.54 > -1.50) = 0.50 (1. Null-hypothesis accepted.50 P=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) 50% of customers satisfied with the Connectivity of other Broadband service. K.57.E. Hubli 45 .

L. Null-hypothesis accepted.26 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.33) ¥ 45 ¥ 0.26.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) Almost 33% of customers satisfied with the Offers provided by Other Companies.E.33 P=0.645 Therefore.S·s Institute of Management Studies and Research.33) = -0.33 (1.0. Hubli 46 . Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. K.49 > -1.33 H1 : P1 <=0.± 0.

± 0.66 H1 : P1 <=0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) 66% of customers satisfied with the Speed of Other Broadband services Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.66 P=0.28 > -1.E.64. Null-hypothesis accepted. Hubli 47 .64 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.S·s Institute of Management Studies and Research.66 (1.66) ¥ 45 ¥ 0.645 Therefore.L.66) = -0. K.0.

42.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 5) To enumerate the role of media in the choice of a particular Broadband service provider.645 Therefore.90 > -1. Null-hypothesis accepted.50 (1.50 H1 : P1 <=0. a) 50% of customers were inspired by Company Personels. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.50 P=0. Hubli 48 .± 0.50) = -0.0.L. K.50) ¥ 97 ¥ 0.E.42 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.S·s Institute of Management Studies and Research.

0. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.00) ¥ 97 ¥ 0. Hubli 49 .15.E.15 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.00 P=0. K.00 (1.± 0.645 Therefore.00 H1 : P1 <=0.00) = 0.00 > -1.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS b) Almost 00 % of customers were inspired by Friends.S·s Institute of Management Studies and Research. Null-hypothesis accepted.

40 H1 : P1 <=0.60 > -1. Hubli 50 .S·s Institute of Management Studies and Research.40) ¥ 97 ¥ 0.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) Almost 10 % of customers were inspired by Media.40 P=0.40) = -1. Null-hypothesis accepted.E.0.35.± 0.35 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.L. Null Hypothesis Alternate Hypothesis - H0 : P0 > 0. K.645 Therefore.40 (1.

Null Hypothesis Alternate Hypothesis - H0 : P0 > 0.10 P=0. K.10 (1.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS d) Only 10 % of customers were self inspired.645 Therefore.10 H1 : P1 <=0.± 0.19 > -1.0.12.10) = 0. Null-hypothesis accepted.10) ¥ 97 ¥ 0.S·s Institute of Management Studies and Research.E. Hubli 51 .12 z = (P-P0) ¥ n ¥ P0 (1-P0) z = (0.L.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 1.S·s Institute of Management Studies and Research.E.TABLE SHOWING THE NUMBER OF RESPONDENTS HAVING BROADBAND CONNECTIONS YES 88% NO 12% BROADBAND CONNECTION 12% 1 2 88% INFERANCE: MORE THEAN 50% OF RESPONDENTS ARE HAVING BROAD BAND CONNECTION IN BANGALORE CITY K. Hubli 52 .L.

L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.E.S·s Institute of Management Studies and Research. K. Hubli 53 .2 TABLE SHOWING THE CUSTOMER AWARENESS OF VARIOUS BROADBAND SERVICE PROVIDERS COMPANIES AIRTEL BSNL SATYAM RELIANCE TATA INDICOM OTHERS PERCENTAGE 38% 33% 04% 05% 07% 13% BROAD BAND PROVIDERS(AWARNESS) 13% 7% 38% 5% 1 2 3 4 4% 33% 5 6 INFERANCE: AWARENESS LEVEL OF AIRTEL AND BSNL IS MORE AS COMPARED WITHOTHER BROAD BAND SERVICES.

L. Hubli   54 .S·s Institute of Management Studies and Research.3 TABLE SHOWING THE MARKET POTENTIALITY OF THE VARIOUS BROADBAND SERVICE PROVIDERS COMPANIES AIRTEL BSNL SATYAM RELIANCE TATA INDICOM PERCENTAGE 54% 40% 4% 4% 0% EXI I G % % 0% ER E VI 1 2 40% 54% 4 5 INFERANCE: MORE THEAN 90% OF THE MARKET IS COVERED BY AIRTEL AND BSNL K.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q4 .L. Hubli ¡ 55 .S·s Institute of Management Studies and Research. YEARS <1 1 TO 2 2 TO 3 >3 PERCENTAGE 14% 51% 33% 4% SI E H M Y YE ARS % % 1 % 1 2 4 51% INFERANCE: MOST OF THE RESPONDENTS USING BROADBAND SERVICES SINCE MORE THAN 1 YEAR. TABLE SHOWING THE NUMBER OF YEARS THAT RESPONDENTS HAVING THE SERVICE. K.E.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.S·s Institute of Management Studies and Research.E. K.5 TABLE SHOWING THE EFFECT OF THE VARIOUS FACTORS WHICH INSPIR IN SELECTING PARTICULER SERVICE.L. Hubli ¢ 4 56 . FACTORS COMPANY PERSONEL FRIENDS MADIA SELF PERCENTAGE 41% 14% 34% 11% FACTO RES H IC H I UY S P IR E D T O 11% 41% 4% 14% 1 2 INFERANCE: MORE PERSONALS RESPONDENTS AND MADIA WERE WHILE INSPIRED BY COMPANY SELECTING PARTICULER BROADBAND SERVICES.

L. K. ATRIBUTES SERVICE CONNECTIVITY OFFERS SPEED TARIFF PLAN PERCENTAGE 42% 26% 4% 33% 10% ATRIB TES ADE O TO C OOSE EXISTIN ONE 8% 1 27% 40% 2 3 4 3% 5 22% INFERANCE: SERVICE IS MORE PREFERED ATRIBUTE WHILE SELECTING BROADBAND SERVICE.S·s Institute of Management Studies and Research. Hubli 57 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.E.6 THE ATRIBUTS WHICH MADE TO CHOOSE THE EXISTING SERVICE.

7 TABLE SHOWING THE USAGE RATE OF EXISTING BROADBAND SERVICE USAGE(IN GB) 2GB 8GB 25GB UNLIMITED PERCENTAGE 4% 8% 16% 72% USA E RATE 4% 8% 16% 1 2 3 4 72% INFERANCE: MOST OF THE CUSTOMERS PREFER UNLIMITED PLAN K.S·s Institute of Management Studies and Research.E. Hubli 58 .L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.

Hubli 59 .E.S·s Institute of Management Studies and Research.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(a) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR THE SERVICE WHILE SELECTING EXISTING CONNECTION RANK 1 2 3 4 5 PERCENTAGE 35% 23% 32% 09% 01% RANKIN IVEN B RESPONDENTS FOR SERVICE 7% 33% 13% 1 2 3 20% 27% 4 5 INFERANCE: MORE THAN 50% RESPONDENTS WHERE CONSIDER SERVICE AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.S·s Institute of Management Studies and Research. RANK 1 2 3 4 5 PERCENTAGE 26% 34% 33% 04% 03% PREFERANCE FOR CONNECTIVITY 4% 3% 26% 1 33% 2 3 4 5 34% INFERANCE: MORE THAN 50% RESPONDENTS WHERE CONSIDER CONNECTIVITY AS AN IMPORTENT FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K. Hubli 60 .8(b) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR CONNECTIVITY OF EXISTING SERVICE.E.L.

L.S·s Institute of Management Studies and Research. RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% PREFERANCE FOR OFFERS 1% 1% 5% 21% 1 2 3 4 5 72% INFERANCE: 70% IMPOPRTNT RESPONDENTS FACTORE WHERE WHILE CONSIDER OFFERS THE AS SELECTING EXISTING BROARBAND SERVICE K. Hubli 61 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(c) TABLE SHOWING THE RANK GIVEN BY THE RESPONDENTS FOR THE OFFERS PROVIDED BY EXISTING SERVICE.E.

S·s Institute of Management Studies and Research.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(d) TABLE SHOWING THE RANKING GIVEN BY RESPONDENTS FOR THE SPEED OF EXISTING SERVICE.E. Hubli 62 . RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% Error! PREFERANCE FOR SPEED 5% 24% 1% 34% 1 2 3 4 5 36% INFERANCE: 70% RESPONDENTS WHERE CONSIDERED SPEED AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.

E.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 8(e) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS FOR THE TARIFF PLAN OF EXISTING SERVICE. Hubli 63 .S·s Institute of Management Studies and Research. RANK 1 2 3 4 5 PERCENTAGE 34% 36% 24% 05% 01% PREFERANCE FPR TARIFF PLAN 3% 6% 5% 1 2 3 23% 4 5 63% INFERANCE: 70% RESPONDENTS WHERE CONSIDERED TARIFF PLAN AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND SERVICE K.

L. Hubli 64 .E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.10 TABLE SHOWING THE SATISFACTION LEVEL DUE TO SERVICE PROVIDED BY AIRTEL. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 23% 37% 37% 04% 00% S A T IS F A C T IO N D U E T O S E R V IC E 0% 4% 37% 23% 1 2 3 4 5 36% INFERANCE: 50% RESPONDENTD ARE SATISFIED WITH THE SERVICE PROVIDED BY AIRTEL K.

Hubli 65 . REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 4% 30% 46% 20% 00% S ATIS FAC TIO N D U E TO TAR IFF P LAN 0% 19% 4% 31% 1 2 3 4 5 46% INFERANCE: NEARLY 50% OF THE RESPONDENTS SAID THAT THE TARIFF PLAN OF AIRTEL IS MODERATE K.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q.S·s Institute of Management Studies and Research.L.11 TABLE SHOWING THE SATISFACTION LEVEL DUE TO TARIFF PLAN PROVIDED BY AIRTEL.

Hubli £ 4 5 66 . TABLE SHOWING THE SATISFACTION LEVEL DUE TO CONNECTIVITY OF AIRTEL.L.S·s Institute of Management Studies and Research. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 13% 62% 19% 4% 2% S A T IS F A C T IO N D U E T O C O N N E C T IV IT Y 2% 4% 1 19% % 1 2 62% INFERANCE: MORE THAN 70% OF THE RSPONDENTS ARE SATISFIED WITH THE CONNECTIVITY PROVIDED BY AIRTEL.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q12 . K.E.

TABLE SHOWING THE SATISFACTION LEVEL DUE TO OFFERS OF AIRTEL BROADBAND SERVICE.S·s Institute of Management Studies and Research.L. K. REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 00% 40% 46% 10% 04% S A T IS F A C T IO N D U E O F F E R S 4% 10% 0% 1 40% 2 46% INFERANCE: NEARLLY 505 OF THE RESPONDENTS SAID THAT OFFERS PROVIDED BY AIRTEL IS MODERATE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 13.E. Hubli ¤ 4 5 67 .

Hubli 68 .E.L. K.S·s Institute of Management Studies and Research. TABLE SHOWING THE SATISFACTION LEVEL DUE TO CAPACITY OF AIRTEL BROADBAND SERVICE REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 02% 40% 56% 02% 00% S A T IS F A C T IO N D U E T O C A P A C IT 0% 2% 2% 1 40% 56% 2 3 4 5 INFERANCE: MORE THAN 50% OF THE RESPONDENTS ARE MODERATELLY SATISFIED WITH THE CAPACITY OF AIRTEL.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q14.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q15. K. TABLE SHOWING THE SATISFACTION LEVEL DUE TO SPEED OF AIRTEL BROADBAND SERVICE REMARKS EXCELENT GOOD MODERATE FARE POOR PERCENTAGE 37% 48% 16% 00% 00% S A T IS F A C T IO N D U E T O S P E E D 0% 15% 0% 37% 1 2 3 4 48% 5 INFERANCE: MORE THAN 80% OF THE RESPONDENTS ARE SATISFIED WITH THE SPEED OF AIRTEL BROADBAND SERVICE.L.S·s Institute of Management Studies and Research.E. Hubli 69 .

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(a) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR SERVICE (BY OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 48% 28% 24% 05% 01% REMARKS FOR SERVICE 0% 28% 0% 1 48% 2 3 4 5 26% INFERANCE: MORE THAN 80% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE K. Hubli 70 .L.S·s Institute of Management Studies and Research.E.

Hubli 71 .E.L.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(b) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR TARIFF PLAN (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 02% 38% 56% 04% 00% RE ARK FOR TARIFF PLAN 4% 2% 38% 1 2 3 4 56% INFERANCE: MORE THAN 50% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE MODERATELLY SATISFIED BY TARIFF PLAN. K.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(c) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR CONNECTIVITY (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 23% 34% 41% 02% 00% REM RKS R C NNEC V 0% 2% 41% 23% 1 2 3 4 5 34% INFERANCE: MORE THAN 80% OF THE RESPONDENTS USING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE K.S·s Institute of Management Studies and Research.E. Hubli 72 .L.

S·s Institute of Management Studies and Research.E. Hubli 73 . K.L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(d) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR OFFERS (OF OTHER THAN AIRTEL). REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 00% 27% 18% 55% 00% REMARKS FOR OFFERS 0% 0% 27% 1 2 3 55% 18% 4 5 INFERANCE: MOST OF THE RESPONDENTS WHO ARE HAVING BROADBAND SERVICE OTHER THAN AIRTEL ARE NOT SATISFIED WITH THE OFFERS PROVIDED.

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 16(e) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS FOR SPEED (OF OTHER THAN AIRTEL) REMARK EXCELLENT GOOD MODARATE FARE POOR PERCENTAGE 16% 51% 33% 00% 00% REMARKS FOR SPEED 0% 0% 16% 33% 1 2 3 4 5 51% INFERANCE: MOST OF THE RESPONDENTS WHO ARE HAVING BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED WITH THE SPEED PROVIDED.S·s Institute of Management Studies and Research. K. Hubli 74 .L.

S·s Institute of Management Studies and Research.E. Hubli 75 .L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 17 TABLE SHOWING THE RESPONDENTS WANTS CHANGE THE EXISTING CONNECTION. YES 03% NO 97% LIKE TO CHA GE 3% 1 2 97% INFERANCE: MOST OF THE RESPONDENTS NOT WILLING TO CHANGE THE EXISTING SERVICE K.

S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 18 TABLE SHOWING THE CUSTOMER PREFERANCE OF VARIOUS SERVICES. K. Hubli 76 .E.L. PERFERANCESS AIRTEL BSNL RELIANCE SATYAM TATA PERCENTAGE 34% 33% 00% 33% 00% CUSTO ER PREFERANCE 0% 33% 34% 1 2 3 4 0% 33% 5 INFERANCE: MORE THAN 60% OF THE RESPONDENTS WHO WANTS CHNGE THE EXISTING SERVICE PREFFERS AIRTEL AND BSNL.

YES 77% NO 23% W OU D YOU I E TO YE 23% 1 2 77% INFERANCE: 77% OF RESPONDENTS ARE WILLING TO BUY THE BROADBAND SERVICE K.S·s Institute of Management Studies and Research. Hubli 77 .L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 19. TABLE SHOWING THE NUMBER OF POTENTIAL BUYERS OF BROAD BAND CONNECTION.E.

K. Hubli 78 .L.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Q 20.E. TABLE SHOWING THE PREFERFANCE OF POTENTIAL BUYERS. PERFERANCESS AIRTEL BSNL RELIANCE SATYAM TATA PERCENTAGE 40% 50% 10% 00% 00% W HIC H O NE Y O U P REFER 0% 10% 0% 40% 1 2 3 4 50% 5 INFERANCE: 90% OF THE POTENTIAL BUYERS PREFER AIRTEL AND BSNL BROADBAND SERVICE.

K.the ways trough which marketers trying to attract the customers. Implementing new technologies.S·s Institute of Management Studies and Research.so if the company want to face the competition it has to have the updated knowledge of the consumer tastes and preference. So by this project it is easy to analyze the .L. The aim this survey is to know the strength of the companies and the factors that these companies focusing to become the market leaders.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS NEED OF THE RESEARCH: The Telecommunication has become major sector in today¶s marketing world. Since selecting Broadband service requires high involvement and also because of its dynamic nature it is necessary to know the factors which influence the customer to go for particular companies service so in this project this concept is highlighted as a sub objective. Our research is undertaken to study the Market potentiality of of various Broadband services providing companies and also to know the Marketing strategies adopted by these companies to beat the competition. Various upcoming features enhanced the global competition in today¶s Telecommunication sector. Hubli 79 . new features and considering the customers preferences are the important factors for the company¶s existence in the competitive market .

Offers. TYPE OF RESEARCH DESIGN  First. Hubli 80 .L. Connectivity. K. preference depending on Service.  Third. so by analyzing the competitors strategy through this survey it is easy to give the valuable suggestions to become the No. Tariffplan.  Fourth. potential customer opinion towards the Broadband service providing companies  Fifth.E. on consumer awareness providers level of different Broadband service  Second.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BODY OF THE REPORT Research Background In today¶s competitive Telecommunication sector since AirTel wants to become the market leader in Broadband service providers.S·s Institute of Management Studies and Research. consumers satisfaction level due to various atributs. factors influencing on selection process. Speed and Capacity.1.

E. Hubli 81 .L.  To find the customer awareness of various Broadband service providing companies in Bangalore city.S·s Institute of Management Studies and Research.  To enumerate the role of Media in the choice of particular Broadband service providing companies.  To find out the satisfaction level of the respondents with the existing service they are having.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS OBJECTIVES AND SCOPE OF THE STUDY Objective of the study  To find out the various reasons contributing in the selection of Broadband services in Bangalore city. K.  This research deals with the Comparative analyses of different Broadband service providers. Scope of the Study  The scope of the study refers to the place and subject covered during the study.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RESEARCH APPROACH : Exploratory research: Exploratory research is concerned with discovering the general nature of the problem and the variables that relate to it. customer¶s opinion regarding various Broadband services. importance of brand name. Descriptive Research After discovering the general nature and the variables relating to it. K.E. basis of purchase decisions. a descriptive research is carried out during the study for the purpose of accurate description of variables. During this study. Descriptive research carried out with the help of primary data collected from the customers through questionnaires. the innovative strategies used by the companies. which decides the strength of the company to be in the customers mind and also to grab the major portion in the market. customer satisfaction level.L. Exploratory research is characterized by a high degree of feasibility and it tends to rely on secondary data. Hubli 82 . with the help of exploratory research. exploratory research is carried to identify the variables like.S·s Institute of Management Studies and Research.

internet. K. Usually data is developed for some purpose other than for helping to solve the problem at hand.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS DATA COLLECTION APPROACH To carry out this research primary data and secondary data are collected. In this study secondary data is collected from company documents.E. Secondary data The first step in data collection approach is to look for secondary data. The survey data collected during the study includes the data collected through questionnaire and face-to-face interview with customer and retailers to know about the consumer behavior.L. This data is collected for the descriptive research. Hubli 83 . for the accurate of the variables of the problem. Primary data (Survey data) Systematic collection of information directly from respondents. For some purpose other than for helping to solve the problem.S·s Institute of Management Studies and Research.

Step: -4 Sampling Method.. Step: -2 Identify the sampling frame  Respondents selected on random bases in a specified area.E.  Samples are selected on probability method of sampling. Step: -3 Specify sampling unit  The sampling units are Business peoples and Officials. Sampling unit: Business people. Hubli 84 . Officials.L.S·s Institute of Management Studies and Research. K. Extent To: Bangalore City (Kormangala & Jayanagar) Time: February 21st TO May 25th 2005.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS SAMPLING DESIGN OF PROJECT Step: -1 Define the Population Element: Commercial Establishments.

Step: -7 Select the sample.S·s Institute of Management Studies and Research. Step: -6 Specify the sampling plan. .e.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS Step: -5 Determine sample size  Elements of the target population are chosen randomly. Hubli 85 .E. I have taken the opinion of system administrator of the offices Business people for our survey & some time the person who is the user of Internet (Broad band).Koramangala and Jayanagar K.L. We have selected the sample from Two areas Bangalore city i..

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RESEARCH INSTRUMENTS:  Questionnaire: Questionnaire is a formalized instrument for asking information directly from a respondent. During this research questionnaire is used as measurement technique for asking information from the reachable customers.S·s Institute of Management Studies and Research. The survey was carried out in Bangalore City.L. ANALYSIS OF DATA: Data are useful only after analysis.chart have been inserted as and where necessary so as to easy understanding of the survey.E. ETHICS OF RESEARCH: In this study. and the sample size was taken as 110 customers. Hubli 86 . K.charts and Bar. The information gathered is been analyzed in a coding sheet with interpretation and the appropriate Pie. The research and research report is not misleading any way. Data analysis involves converting the series of data recorded observations into descriptive statements. the questionnaire is designed in such a way that the feelings of respondents as well as the ethics of the Company are not disturbed (This research also considers the interest of general public and respondents).

L. Hubli 87 .S·s Institute of Management Studies and Research.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS FINDINGS (RESPONDENTS) 1) DO YOU HAVE BROADBAND CONNECTION? j OUT OF 110 RESPONDENTS 97 ARE HAVING BROAD BAND CONNECTION j OUT OF 110 RESPONDENTS 13 ARE NOT HAVING BROAD BAND CONNECTION 2) WHICH ALL COMPANIES PROVIDE BROADBAND CONNECTION? j OUT OF 97 RESPONDENTS 92 ARE AWARE OF AIRTEL j OUT OF 97 RESPONDENTS 81 ARE AWARE OF BSNL j OUT OF 97 RESPONDENTS 10 ARE AWARE OF SATYAM j OUT OF 97 RESPONDENTS 13 ARE AWARE OF RELIANCE j OUT OF 97 RESPONDENTS 17 ARE AWARE OF TATA INDICOM j OUT OF 97 RESPONDENTS 31 ARE AWARE OF OTHERS 3) WHICH BROADBAND SERVICE YOU ARE HAVING ? j OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL j OUT OF 97 RESPONDENTS 39 ARE HAVING BSNL j OUT OF 97 RESPONDENTS 03 ARE HAVING SATYAM j OUT OF 97 RESPONDENTS 03 ARE HAVING RELIANCE j OUT OF 97 RESPONDENTS 00 ARE HAVING TATA INDICOM K.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 4) SINCE HOW MANY YEARS? j OUT OF 97 RESPONDENTS 13 ARE HAVING BROAD BAND CONNECTION SINCE <1 YEAR j OUT OF 97 RESPONDENTS 49 ARE HAVING BROAD BAND CONNECTION SINCE 1 TO 2 YEARS j OUT OF 97 RESPONDENTS 32 ARE HAVING BROAD BAND CONNECTION SINCE 2 TO 3 YEARS j OUT OF 97 RESPONDENTS 03 ARE HAVING BROAD BAND CONNECTION SINCE >3 YEARS 5) HOW YOU CAME TO KNOW ABOUT EXISTING BROADBAND SERVICE? j OUT OF 97 RESPONDENTS 41 ARE INSPIRED BY COMPANY PERSONEL j OUT OF 97 RESPONDENTS 14 ARE INSPIRED BY FRIENDS j OUT OF 97 RESPONDENTS 34 ARE INSPIRED BY MEDIA j OUT OF 97 RESPONDENTS 11 ARE INSPIRED BY SELF K.L.S·s Institute of Management Studies and Research. Hubli 88 .E.

j OUT OF 97 RESPONDENTS 7 HAS USAGE OF 8GB.E. j OUT OF 97 RESPONDENTS 25 GIVES PREFRENCE TO CONNECTIVITY WHILE SELECTING BROADBAND SERVICE.S·s Institute of Management Studies and Research. 7) USAGE RATE j OUT OF 97 RESPONDENTS 3 HAS USAGE OF 2GB. Hubli 89 .L. j OUT OF 97 RESPONDENTS 9 GIVES PREFRENCE TO TARIFF PLAN WHILE SELECTING BROADBAND SERVICE. j OUT OF 97 RESPONDENTS 3 GIVES PREFRENCE TO OFFERS WHILE SELECTING BROADBAND SERVICE. j OUT OF 97 RESPONDENTS 15 HAS USAGE OF 25GB. j OUT OF 97 RESPONDENTS 32 GIVES PREFRENCE TO SPEED WHILE SELECTING BROADBAND SERVICE.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 6) WHICH FACTOR MADE YOU TO CHOOSE THE EXISTING BROADBAND? j OUT OF 97 RESPONDENTS 47 GIVES PREFRENCE TO SERVICE WHILE SELECTING BROADBAND SERVICE. j OUT OF 97 RESPONDENTS 72 HAS UNLIMITED K.

E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 8) RANK THE PARAMETERS WHICH YOU CONSIDER AT THE TIME OF SELECTION a) SERVICE j OUT OF 97 RESPONDENTS 34 GIVES FIRST PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 22 GIVES SECOND PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 31 GIVES THIRED PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 9 GIVES FORTHT PREFERANCE TO SERVICE j OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO SERVICE b) CONNECTIVITY j OUT OF 97 RESPONDENTS 25 GIVES FIRST PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 33 GIVES SECOND PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 32 GIVES THIRED PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 4 GIVES FORTHT PREFERANCE TO CONNECTIVITY j OUT OF 97 RESPONDENTS 3 GIVES FORTHT PREFERANCE TO CONNECTIVITY K. Hubli 90 .L.S·s Institute of Management Studies and Research.

L. Hubli 91 .S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS c) OFFERS j OUT OF 97 RESPONDENTS 1 GIVES FIRST PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 1 GIVES SECOND PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 20 GIVES FORTHT PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 70 GIVES FIFTH PREFERANCE TO OFFERS d) SPEED j OUT OF 97 RESPONDENTS 33 GIVES FIRST PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 35 GIVES SECOND PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 23 GIVES THIRED PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 5 GIVES FORTHT PREFERANCE TO SPEED j OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO SPEED K.E.

K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS e) TARIFF PLAN j OUT OF 97 RESPONDENTS 3 GIVES FIRST PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 6 GIVES SECOND PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 22 GIVES FORTHT PREFERANCE TO OFFERS j OUT OF 97 RESPONDENTS 61 GIVES FIFTH PREFERANCE TO OFFERS 9) DO YOU HAVE AIRTEL BROAD BAND CONNECTION? j OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL CONNECTION. j OUT OF 97 RESPONDENTS 45 ARE NOT HAVING AIRTEL CONNECTION.E.L. Hubli 92 .S·s Institute of Management Studies and Research.

j OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY AIRTEL IS MODERATE. j OUT OF 52 RESPONDENTS 24 SAID TARIFF PLAN PROVIDED BY AIRTEL IS MODERATE. j OUT OF 52 RESPONDENTS NOBODY SAID TARIFF PLAN PROVIDED BY AIRTEL IS POOR. j OUT OF 52 RESPONDENTS 16 SAID TARIFF PLAN PROVIDED BY AIRTEL IS GOOD. K.S·s Institute of Management Studies and Research. Hubli 93 . j OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY AIRTEL IS GOOD.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 10) SATISFACTION LEVEL DUE TO ³SERVICE´ j OUT OF 52 RESPONDENTS 12 SAID SERVICE PROVIDED BY AIRTEL IS EXCELLENT.L. j OUT OF 52 RESPONDENTS 2 SAID SERVICE PROVIDED BY AIRTEL IS FARE j OUT OF 52 RESPONDENTS NOBODY SAID SERVICE PROVIDED BY AIRTEL IS POOR. j OUT OF 52 RESPONDENTS 10 SAID TARIFF PLAN PROVIDED BY AIRTEL IS FARE.E. 11) SATISFACTION LEVEL DUE TO ³TARIFF PLANS´ j OUT OF 52 RESPONDENTS 2 SAID TARIFF PLAN PROVIDED BY AIRTEL IS EXCELLENT.

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 12) SATISFACTION LEVEL DUE TO ³CONNECTIVITY´ j OUT OF 52 RESPONDENTS 7 SAID CONNECTIVITY OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 32 SAID CONNECTIVITY OF AIRTEL IS GOOD. K. j OUT OF 52 RESPONDENTS 1 SAID CONNECTIVITY OF AIRTEL IS POOR. Hubli 94 . j OUT OF 52 RESPONDENTS 2 SAID OFFERS OF AIRTEL IS POOR.E..S·s Institute of Management Studies and Research. j OUT OF 52 RESPONDENTS 5 SAID OFFERS OF AIRTEL IS FARE. j OUT OF 52 RESPONDENTS 24 SAID OFFERS OF AIRTEL IS MODERATE.L. j OUT OF 52 RESPONDENTS 2 SAID CONNECTIVITY OF AIRTEL IS FARE. j OUT OF 52 RESPONDENTS 21 SAID OFFERS OF AIRTEL IS GOOD. 13) SATISFACTION LEVEL DUE TO ³OFFERS´ j OUT OF 52 RESPONDENTS NOBODY SAID OFFERS OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 10 SAID CONNECTIVITY OF AIRTEL IS MODERATE.

E. j OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS POOR.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 14) SATISFACTION LEVEL DUE TO ³CAPACITY´ j OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS NOBODY SAID CAPACITY OF AIRTEL IS POOR. j OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS FARE. j OUT OF 52 RESPONDENTS 8 SAID SPEED OF AIRTEL IS MODERATE. K. 15) SATISFACTION LEVEL DUE TO ³SPEED´ j OUT OF 52 RESPONDENTS 19 SAID SPEED OF AIRTEL IS EXCELLENT. j OUT OF 52 RESPONDENTS 25 SAID SPEED OF AIRTEL IS GOOD. j OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS FARE. j OUT OF 52 RESPONDENTS 29 SAID CAPACITY OF AIRTEL IS MODERATE.L.S·s Institute of Management Studies and Research. . j OUT OF 52 RESPONDENTS 21 SAID CAPACITY OF AIRTEL IS GOOD. Hubli 95 .

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

16) SATISFACTION LEVEL OF EXISTING BROADBAND SERVICE a) SERVICE j OUT OF 45 RESPONDENTS 17 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 19 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 07 SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS FARE j OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY OTHER THAN AIRTEL) IS POOR.

b) TARIFF PLAN j OUT OF 45 RESPONDENTS 1 SAID TERIFF PLAN(OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 17 SAID TERIFF PLAN (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 25 SAID TARIFF PLAN (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 2 SAID TERIFF PLAN (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID TARIFF PLAN (OF OTHER THAN AIRTEL) IS POOR.

c) CONNECTIVITY K.L.E.S·s Institute of Management Studies and Research, Hubli
96

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

j OUT OF 45 RESPONDENTS 10 SAID CONNECTIVITY(OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 15 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 18 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 1 SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID CONNECTIVITY (OF OTHER THAN AIRTEL) IS POOR. d) OFFERS j OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 12 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 8 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS 25 SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY OTHER THAN AIRTEL) IS POOR.

K.L.E.S·s Institute of Management Studies and Research, Hubli

97

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

f) SPEED j OUT OF 45 RESPONDENTS 7 SAID SPEED (OF OTHER THAN AIRTEL) IS EXCELLENT j OUT OF 45 RESPONDENTS 23 SAID SPEED (OF OTHER THAN AIRTEL) IS GOOD j OUT OF 45 RESPONDENTS 15 SAID SPEED (OF OTHER THAN AIRTEL) IS MODERATE j OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER THAN AIRTEL) IS FARE. j OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER THAN AIRTEL) IS POOR.

17) WOULD YIU LIKE TO CHANGE EXISTING ONE?

j OUT OF 97 RESPONDENTS 3 ARE WILLING TO CHANGE THERE BROADBAND CONNECTION. j OUT OF 97 RESPONDENTS 94 ARE NOT WILLING TO CHANGE THEIR BROADBAND CONNECTION.

K.L.E.S·s Institute of Management Studies and Research, Hubli

98

j OUT OF 10 RESPONDENTS 5 IS PREFRING BSNL. j OUT OF 3 RESPONDENTS 1 IS PREFRING BSNL. K. j OUT OF 3 RESPONDENTS NOBODY IS PREFRING RELIANCE. j OUT OF 13 RESPONDENTS 3 ARE NOT WILLING TO HAVE BROADBAND CONNECTION. j OUT OF 3 RESPONDENTS NOBODY IS PREFRING TATA. j OUT OF 10 RESPONDENTS NOBODY IS PREFRING SATYAM.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 18) WHICH ONE YOU PREFER? j OUT OF 3 RESPONDENTS 1 IS PREFRING AIRTEL. j OUT OF 10 RESPONDENTS 1 IS PREFRING RELIANCE. j OUT OF 10 RESPONDENTS NOBODY IS PREFRING TATA. 19) WOULD YOU LIKE TO HAVE BROADBAND CONNECTION? j OUT OF 13 RESPONDENTS 10 ARE WILLING TO HAVE BROADBAND CONNECTION.S·s Institute of Management Studies and Research.L. 20) WHICH ONE YOU PREFER? j OUT OF 10 RESPONDENTS 4 IS PREFRING AIRTEL.E. j OUT OF 3 RESPONDENTS 1 IS PREFRING SATYAM. Hubli 99 .

S·s Institute of Management Studies and Research.E. Connectivity and speed. Finally we can conclude still there is scope for increasing the market share in Bangalore city. Satisfaction level due to Tariff plan. AIRTEL As it is found out from the survey that out of 97 respondents. Hubli 100 .L. Customers of Airtel Broadband service are satisfied with the Service. capacity and Offers is not up to the mark these are the factors on which the company has to focus more. K. 92 are aware of Airtel broadband service out of which 52 are the existing customers of this service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS COMPARETIVE ANALYSES More number of existing customers are inspired by Company personals while selecting the broadband services We can conclude that service is the most proffered attribute while selecting any Broadband service.

So. K.L. we conclude that the potential buyers prefer BSNL broadband service so the scope of capturing the market is more as compared with other service providing companies. 81 are aware of BSNL.E. Hubli 101 . speed. Still there is scope for increasing awareness level among the residents of Bangalore city. we conclude that even though 97 respondents are aware of BSNL broad band service only 39 respondents are having this service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BSNL As it is found out from the survey that out of 97 respondents.S·s Institute of Management Studies and Research. The existing customers are satisfied with Service. Connectivity and Tariff plan Satisfaction level due to Capacity and offers provided by this service if moderate. Finally.

Offers. only 13 are aware of Reliance Broad band services. Out of which only 3 are the existing customers of this service. K.L. Hubli 102 . The respondents having Reliance Broadband service are not fully satisfied with Service.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RELIANCE As it is found out from the survey that out of 97 respondents. Connectivity. only 17 are aware of Reliance Broad band services. Speed and Tariffplan TATA INDICOM As it is found out from the survey that out of 97 respondents.S·s Institute of Management Studies and Research.E. out of which only 3 are the existing customers of this service.

K. but in the some cases we shave considered the opinion of other members like user of the service for our research.S·s Institute of Management Studies and Research.E.  Project is open for further improvement  Because of the busy schedule respondents may not be answered properly.  As we have specified System administrators of the Offices and owners of the Business Houses as a sample in our research. Hubli 103 .L.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS LIMITATIONS  As the population of Bangalore city is huge but we have considered only 110 respondents  Since Koramangala and Jayanagar are commercially thick areas all 110 samples are considered from these areas.

Bussiness Line are the most preferring NEWS papers in Bangalore city company has to give adds in these to reach the target customers. K.  Providing feasible Tariff plan. India Today. Hubli 104 .ESPN can be used for the promotional activities.L.  Providing better Offers. Times and T. The Magazines like Business World.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS RECOMMENDATIONS j Since Broadband sector is having high scope in Bangalore city and the people put themselves in high involvement in selecting the service providing companies Airtel has to focus on best Marketing strategies grab high market share like. j To strengthen the Brand Image Company has to promote its product through best madia like.  Providing satisfactory Pre as well as Post purchase services.E.Star Sports. NEWS Papers: Since Times Of India.V channels like Star Plus.S·s Institute of Management Studies and Research. Similarly. j Since most of the existing customers are unhappy with the Frequent change of Tariff plans so company has to avoid such changes. Deccen Herald.

so Airtel has to focus such respondents and it is necessary to change their preference by providing better service.L.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS j By the survey it ca be noted that more number of respondents were inspired by Company personals while selecting the service so a effective training is required so that they can easily convince the potential customers.  If Company made an ³Account System´ as SIFY Broad band it will be halp full for the customers who are using the service in cyber cafes.E. GENERAL CUSTOMER SUGGATIONS TO AIRTEL :  Regular check up is required. K. j Since most of the potential buyers are preferring BSNL. Hubli 105 .

 The willingness of owning the Broadband service is rapidly increasing in Bangalore City.S·s Institute of Management Studies and Research.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS CONCLUSION After the analyses of the survey It is concluded that.  Both BSNL and AirTel Broadband services are succeeded In Creating Brand image in the market  In overall customer satisfaction BSNL is leading and Airtel is at the second position.  TATA Indicom trying to capture the market shares. Hubli 106 .  AirTel Broadband services coming up with new offers to attract the existing as well as potential buyers.  Reliance has to Work hard to face the Competition. K.L.  Even though Satyam is succeeded in attracting the Cyber Cafes but it is not performing up to the mark in other fields.

S.com  AIRTELWORLD. I. Hawkins.IN Books referred: -  Marketing Research -by Donald.CO.COM  BSNL. Tull & Dell.L. Hubli 107 .  Marketing Management-by Philip Kotler K.E.S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS BIBLIOGRAPHY Internet explorer: -  Google.

L.S·s Institute of Management Studies and Research. I assure you that the information given by you will be strictly used for academic purpose only. goto to question no 19 ] b) No K. Hubli 108 .E. NAME : TEL : EDUCATION: OCCUPATION: NEWSPAPER: MAGAZINE : TV CHANNELS: 1) Do you have Broadband connection? a) Yes [ If no. I am the student of 2nd semester M B A from KLE¶S IMSR is conducting a market survey on ³Comparative Analysis of Broad Band (Internet) services´ in Bangalore city.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS ANNEXURE SAMPLE QUESTIONNAIRES Dear respondent.

S·s Institute of Management Studies and Research.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 2) Which all the companies provide Broadband service? a) c) e) b) d) 3) Which Broadband service you are having? a) c) e) Airtel Reliance TATAINDICOM b) d) BSNL Satyam 4) Since how many years a) c) Months __ 2-3yrs b) d) 1-2yrs Above 3yrs 5) How you came to know about the existing Broadband Service? a) c) Company personals Media b) d) Friends Self K. Hubli 109 .L.E.

.L. Hubli 110 . [ From 1 to 5 ] a) c) e) Service Offers Tariff plan b) Connectivity d) e) Speed Capacity 9) Do you have Airtel Broadband connection? a) Yes b) No [ If NO goto Question no 16 ] K.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 6) Which factor made you to choose existing Broadband? a) c) e) Service Offers Tariff plan b) d) Connectivity Speed 7) Usage rate a) c) ««.E.S·s Institute of Management Studies and Research. 25 GB b) 8 GB d) Unlimited 8) Rank the parameters which you consider at the time of selection.

E.S·s Institute of Management Studies and Research.L. Hubli 111 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 10) Satisfaction level due to µService¶ _________________________________________________ q q Good q Moderate q Fare q Poor Excellent 11) Satisfaction level due to µTariff plans¶ _________________________________________________ q q Good q Moderate q Fare q Poor Excellent 12) Satisfaction level due to µConnectivity¶ ______________________________________________ q Excellent q Good q Moderate q Fare q Poor 13) Satisfaction level due to µOffers¶ ________________________________________________ q Excellent q Good q Moderate q Fare q Poor K.

Hubli 112 .Plan Connectivity Offers Speed Excellent Good Moderate Fare Poor K.S·s Institute of Management Studies and Research.L.E.BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 14) Satisfaction level due to µCapacity¶ ________________________________________________ q q Good q Moderate q Fare q Poor Excellent 15) Satisfaction level due to µSpeed¶ _______________________________________________ q q Good q Moderate q Fare q Poor Excellent 16) Satisfaction level of Existing Broadband service Atribute Service T.

E. K. _________________________________________________ _________________________________________________ Thank you.L.S·s Institute of Management Studies and Research. Hubli 113 .BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS 17) Would you like to change existing one a) Yes b) No 18) Which one you prefer? a) c) e) Airtel Reliance TATA Indicom b) d) BSNL Satyam 19) Would you like to have Broadband connection? a) Yes b) No 20) Which one you prefer? a) c) e) Airtel Reliance TATA Indicom b) d) BSNL Satyam 21) Any suggestions.