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NEW EU ENSING SIN Y NEW EU EW ENS NG SIN Y NEW EU EW ENS NG SIN Y NEW EUROPE L EW ENS NG FACTORY NE SING FA FAC Y Y NEW EUROPE LICENSING EW EUR PE LI ENS NG FACTORY NEW EUROPE SING Y RY NEW EUROPE LICENSING FA Y EW E NG FACTORY Y ROPE LICENS N FACTORY NEW EUROPE L SING OPE LICE FA FACTORY NEW EUROPE LICENSING FACTOR N RY RY UROPE LICENSING FACTORY NEW EUROPE LIC OPE LI LIC CE NG FA FACTORY NEW EUROPE LICENSING FACTOR N A RY EUR ROPE LICENSING FACTORY NEW EUROPE LICE ING FACTORY NEW EUROPE LICENSING FACTOR N G RY EU UROPE LICENSING FACTORY NEW EUROPE LICE ING FACTORY NEW EUROPE LICENSING FACTOR N G ORY RY EU UROPE LICENSING FACTORY NEW EUROPE LICE OPE 100 G FACTORY NEW EUROPE LICENSING FA ING NG FACTORY FACTORY F R EUROPE LICENSING FACTORY NEW EUROPE ROPE EUROP 95 NG FA ORY NEW EUROPE LICENSING FACTORY N Y LICE OPE LICENSING FACTORY NEW PE SING ACTORY 75 RY NEW EUROPE LIC UR NG FACT FA
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Licensing factory new europe Licensing factory new europe Licensing factory new europe
Licensing factory new europe
WeLcoMe to Licensing factory new europe WeLcoMe to Licensing factory new europe WeLcoMe to Licensing factory new europe
WeLcoMe to Licensing factory new europe
WeLcoMe to LICENSING FACTORY NEW EUROPE
Željko Wiliam Krnjak show and conference Director
as the show and conference Director, i am delighted to welcome you. a four-day educational conference, held concurrently with the trade show, is dedicated to licensing and merchandising and to the vast range of opportunities that are resulting from this business. What is licensing? so, for many years, licensing had been a very difficult business to explain simply because so few had ever heard of it. the father to the modern licensing movement, entertainment licensing has been the catalyst propelling most forms of product-based licensing to prominence in the retail economy./Merchandising started for the Disney brothers with the tremendous success of Mickey Mouse’s steamboat Willie (1928)/ the business has grown fast over the past 25 years. it is a business where one single property can generate so much volume that the overall business can be dramatically impacted in just a single year. those who are succeeding are managing their business better now than their predecessors ever dreamed of. While most of us would argue that product is still a king, licensing has become as much about the marketing and management of the property as the product and properties themselves. When done well, licensing will dimensionalize your brand, deepen relationships with key consumers, increase your value to retailers and enable your organization to create more powerful statements in the marketplace. a licensing program that considers the perspectives of all who connect with your brand will help you build 360° of support. consider, for the purposes of example, four broad groups : (1) customers, (2) partners, (3) retailers, and (4) investors. the world of licensing is growing and developing. gone are the days where everything revolved around one or two territories. there was a time when hit properties almost always came from the Us and, subsequently, from the UK. the world is changing and tomorrow’s hit could come from quite literally anywhere. the first of its kind, project of international Licensing and Merchandising show and conference of new europe aims to rejuvenate and regenerate the power of licensing and merchandising business in this part of the world – market of 400 million people.
Welcome to LICENSING FACTORY NEW EUROPE
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Europe • North America • Latin America • Asia • Australasia • Middle East
For information and subscriptions, contact: firstname.lastname@example.org
WeLcoMe to LICENSING FACTORY NEW EUROPE
although the 35 states of new europe are at different stages of development in terms of their respective offer and support structures one thing they all have in common is they all face increasingly need for support and development of different kind of licensing programmes. (assess the degree of cultural diversity and language differences – take into consideration that local attitudes and behaviors differ by country. in particular dealing with different languages and linguistic environments can be challenging for example in switzerland where people speak french in geneva and Lausanne; german in Zurich, Basel and Bern; and italian in Lugano) for the first time, licensing and merchandising industry gathers all kind of professionals from central and eastern europe, south-east europe and cis region. Participants will have an excellent opportunity to talk together and go through all critical issues and questions. the “What works in Developed licensing world should work in new europe too” premise will be looked at closely. Unified business model often pushed by larger licensing and merchandising industry players is not always the best strategy to choose. regional and cultural differences along with non-uniform legal conditions of cee, see and cis region may create a need for specific market approach. Licensing may not be for everyone, and not every licensed property is right for every manufacturer’s product line or every market, and vice versa. But the fact is, it is difficult to disregard or underestimate the powerful marketing and sales tool that licensing has become. if you want to learn more about the power of licensing and how you can put licensing to work for you, Licensing factory new europe is just right place to be. Welcome.
Welcome to LICENSING FACTORY NEW EUROPE
For more information: email@example.com
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Visit Umko at www.umko.net
Licensing anD MerchanDising BEGINNING
about licensing and merchandising for the beginners
HISTORICAL BACKGROUND AND DEFINITIONS
Walt Disney pioneered symbiosis marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. (these products can help advertise the film itself and thus help to increase the film’s sales) symbiosis is the linking up of various companies to make profits from one product. Walt Disney – first steps the first Disney cartoons featuring the character Mickey Mouse appeared in 1928, and the character quickly took the country by storm. Disney began licensing the use of Mickey’s image fairly early; the first appearance may have been on a writing tablet in 1929 the company was offered $300 to put Mickey Mouse on writing tablets. other merchandise was authorized beginning in 1930, however, as the mouse’s popularity grew around the world so did unauthorized products bearing its image. Disney was said to be disgusted by poor-quality products depicting inaccurate versions of his character. in 1932 he hired a Kansas city advertising man, herman “Kay” Kamen, to oversee all licensing aspects for the Disney company, and the number of products with Mickey’s likeness exploded. everything from ice cream cones to doorstops bore the image of Mickey Mouse. the extra income helped to finance expensive production at the Disney studio. as the cartoon character’s popularity soared during the early 1930s, so did the number of products emblazoned with its image. the cleveland Plain Dealer described a imaginary child lavished with Mickey Mouse merchandise in 1935:
“in his room, bordered with M.M. wall paper and lighted with M.M. lamps, his M.M. alarm clock awakens him, providing his mother forgets! Jumping from his bed where his pajamas and the bedding are the M.M. brand, to a floor the rugs and linoleum upon which are M.M. sponsored, he puts on his M.M. moccasins and rushes to the bathroom to have the first chance at . . . no, you’re wrong . . . at the soap made in the Disney manner, as are also his toothbrush, hair-brush and towels.” the Mickey Mouse Undies featured here are an early example of Disney merchandising. they date from the early 1930s, when Kamen had just taken over product licensing. Disney contracted with the norwich Knitting company of new york to produce children’s clothing, including the one-piece garment pictured here. Made for a toddler, it is cotton with drop-seat drawers, and plain except for a printed image of Mickey on the right breast. a cloth label inside the neckline displays another view of the character. “Manufactured under exclusive license from Walt Disney“, Mickey Mouse Undies are just one product of the merchandising marvel known today as the Walt Disney company. (the Walt Disney company had its roots in Kansas City. Walt Disney spent much of his youth in northcentral Missouri and later Kansas city where, among
Licensing and Merchandising BEGINNING
Licensing anD MerchanDising BEGINNING
other jobs, he made animated commercials for a local ad company. Disney taught himself animation techniques and produced cartoons for a local theater in his spare time, but was forced out of business when the theater went bankrupt. Walt then scraped together enough money to buy a train ticket to california, where he continued working on a series of cartoons conceived in Kansas city. in 1923 Walt and his brother roy opened the Disney Brothers Studio in the back of a Los angeles real-estate office, and the rest, as they say, is history.) source: Kansas historical society Leading idea: increasing revenue stream through the sale of character merchandise there are many references to Kay Kamen in all of the major Walter elias Disney biographies (about Kay Kamen and the impact he had on Disney merchandise in the 1930s and 1940s). he is, understandably, a very important person in the history of the Disney studio. his business acumen and marketing genius generated tens of millions of dollars in merchandise revenue, which was in turn used to fund the many projects Walt Disney envisioned. in early 1932, herman “Kay” Kamen left his home in Kansas city for a business meeting in hollywood, california. the man he was going to meet had made a similar journey west almost a decade earlier. the purpose of Kamen’s trip west was to discuss merchandising ideas with Walt and roy Disney. at their first meeting, Kamen presented his ideas for increasing the studio’s revenue stream through the sale of character merchandise. the brothers were suitably impressed and on July 1, 1932, they awarded Kamen his first contract. after the agreements with the george Borgfeldt and William Levy B. Levy com10
panies expired, Kamen assumed control of all Disney merchandise licensing agreements. through a well thought out and brilliantly executed marketing plan, Kamen quickly established Disney characters as the dominant product on the shelves of toy departments across america. at the height of the great Depression, Kamen negotiated deals with some of america’s largest manufacturers including ingersoll and Lionel. in 1934 Kamen inked an unheard of 1.5 million dollar deal with general foods. the agreement gave the cereal producer the right to reproduce Disney characters on boxes of Post toasties. adjusted for inflation, that contract would be worth almost $24 million dollars in 2008. the so-called cereal “cut-outs” were huge hits. after children finished their box of cereal, the images printed on the box were cut-out and became instant playthings. at a time when thousands of americans found themselves out of work and with no disposable income, these cut-outs were undoubtedly the only toys some children had. general foods association with Disney lasted until 1941. over the course of their partnership, hundreds of thousands if not millions of boxes of cereal imprinted with Disney character images were sold. source: David „Dave“ Lesjak, Vintage Disney collectibles Business acumen and marketing genius: powerfull impact a wide range of Disney products appeared in markets around the world, everything from soap to ice cream to cartier diamond bracelets. Mickey Mouse is often claimed to be the most popular licensed character in the world and still appears on thousands of merchandise items and publications. Until the 1960s and 1970s, relatively little merchandising activity took place in hollywood, except by the Walt Disney company. Disney continued to develop merchandise connected
Licensing and Merchandising BEGINNING
Licensing anD MerchanDising BEGINNING
with its films and film characters over the years. But the Disney company was the exception, rather than the rule. though the motion picture industry may have been relatively slow to pick up on merchandising, this type of activity accelerated dramatically during the 1990s and early twenty-first century. the current phase of film-based licensing can be traced back specifically to the merchandising successes of star Wars (1977) and e.t. the extra-terrestrial (1982), but has continued with the blockbuster, action-figure based films of the 1990s (for instance, Batman  and spider-Man ), as well as the successful franchise films in the early twenty-first century (such as the Lord of the rings [2001–2003] and harry Potter [beginning in 2001]). further merchandising opportunities and close relationships between products and films are presented in films such as a Bug’s Life (1998) and toy story (1995), where the film is about toys or characters particularly suitable for toys. the distinction between tie-ins and merchandise is often blurred, as some merchandise is produced for tie-ins. Merchandise can be defined as commodities based on movie themes, characters or images that are designed, produced, and marketed for direct sale, and not connected to established products or services, as is the case with tie-ins. an example of a tie-in is represented by the promotion of Disney films at McDonald’s restaurants, even though there may be some merchandise items involved in such activities. Licensing is the legal act or process of selling or buying rights to produce commodities using specific copyrighted properties. Merchandising can be thought of as the mechanical act of making or selling a product based on a copyrighted property. there is an extremely wide variety of movie-based merchandise, including items based on a specific movie, character, or theme, or ongoing movie characters and themes. While there has been a strong emphasis on children’s toys, games and other items (lunch boxes, school supplies, and so forth), and on video games, other movie-based merchandise includes home furnishings (clocks, towels, bedding, mugs, telephones), clothing, jewelry, stationery items, print material (novelizations and posters, for example), food (especially cereals and candy), and decorations (such as christmas ornaments). there are also other, more unusual, less mass-produced items that sometimes accompany (or follow) movie releases, including “art objects” such as prints, sculptures, ceramic figures, and animation sets. for instance, in 2005 one could purchase sculptures of most of the characters from Lord of the rings, including a bronze statue of gandalf for around $6,500. other merchandise is based on the celebrity status of hollywood stars (for instance, products with images with Marilyn Monroe and James Dean are plentiful), or generic movie or studio themes. indeed, many of the majors feature studio tours, complete with well-stocked gift shops offering a wide range of merchandise featuring their familiar corporate logos. Movie-based merchandising can be viewed as part of the proliferation of commercialization in hollywood, the increase in animated features, and the rerelease and remaking of films with readily identifiable, ongoing characters and themes (or franchises). however, this type of activity also is part of a larger, more general merchandising and licensing trend. for instance, entire tV programs and characters -especially those aimed at children-are an obvious and prevalent form of merchandising, while sports teams and players, rock stars, and musical groups have long histories of licensing and merchandising activities. although entertainment licensing in the merchandising industry has been influenced by the emergence of merchandise based on other types of properties, there is little question, according to many experts, that film licensing continues to dominate the licensing market. entertainment licensing is also the most concentrated type of merchandise business.
Licensing and Merchandising BEGINNING
city MaP of ROvINj
city map of ROvINj
city of ROvINj
istrian prosciutto, washed down with exquisite teran, Merlot or Malvazija, the local blossomy white wine. high summer days in rovinj are spent on the pine-backed, pebbly beaches. But there is more to rovinj than beachfront chic and those wanting to explore the delights of the region will find that rovinj is an excellent base, all the year round. Well worth an excursion is the nearby town of Pula which has an impressive roman amphitheatre (the 6th largest in the world) and art deco market. another highlight is a visit to Motovun, a dramatic hilltop-style town which stages an international film festival every august. a short boat ride away are the Brijuni islands, a stunning archipelago of 12 islands, where a safari train will take visitors across the main island. for the outdoor enthusiast, the region offers incredibly diverse landscapes – from the rocky coast to pine-clad mountains and hills draped in cypress trees and olive groves. a highlight is the 11km long nearby Lim fjord, a protected nature area perfect for sea kajaking or nordic Walking. other recreational activities in the area include hiking, biking or free climbing in the unique forest preserve Zlatni rt, a nature reserve with cedar and pine trees and shady paths leading to rocky coves, and of course water-based sports such as diving, snorkeling or sailing.
Rovinj “if a beauty contest were held among croatia’s coastal resorts, then rovinj would win every time.” aBta magazine, July 2008 rovinj, the “Blue Pearl of the adriatic”, is one of the most picturesque towns in the Mediterranean. Part of the Venetian empire for over 500 years, the old town is perched on a pear-shaped peninsula high up on a hill, crowded with Venetian terracottaroofed houses and crowned by the 18th century church of st euphemia, whose bell tower dominates rovinj’s skyline. atmospheric cobbled alleys in the old town invite visitors to wander around and explore colourful galleries and shops, filled with local arts and crafts. in the openair market visitors will find stalls with fresh produce, such as asparagus, olives, tomatoes, herbs, figs and cheese. the italian influence is much stronger here than anywhere else in croatia, and the central square is edged with lively cafes and restaurants spreading out on to a charming harbour crammed with sailing and fishing boats – perfect to watch the world go by. rovinj is in the heart of gastronomic croatia, with heady white truffles, freshly caught seafood and fish and
city of ROvINj
shoW & conference partners shoW & conference partners shoW & conference partners
shoW & conference partners
shoW & conference PARTNERS
Plus Licens AB
Peder tamm President eva Brännström executive Vice President M: +7 916 290 3400 f: +44 203 031 1322 e-mail: firstname.lastname@example.org email@example.com Website: www.pluslicens.com
Plus Licens is the largest licensing company in eastern europe and the nordic countries, a market with more than 438 million consumers - more than half of europe’s population. Plus Licens has a licensing know-how of more than 30 years, working with the majority of the world’s most successful licensors. from our head office in stockholm, we co-ordinate a number of offices - Plus Licens nordic, Plus Licens Poland, Plus Licens russia, Plus Licens Ukraine, Plus Licens Prague, Plus Licens Budapest, Plus Licens Bucharest and Plus Licens & Design Paris. our business consists on the one hand of the entertainment Properties driven by tV exposure and theatrical releases, on the other hand the fashion-driven Design rights. as a consequence, Plus Licens has during the last couple of years come to play an ever more active role in tV and Video/DVD sales. Plus Licens has in addition during the last few years been appointed the pan-european agent of several design-driven properties. Due to the fact that Plus Licens has been entrusted with the licensing rights to entertainment properties of more major international media companies, in more countries, than any other licensing company in europe, we have over the years been able to develop thousands of relationships that today translate into an unrivalled clout in the marketplace. as a consequence Promotional retail Marketing & events are a central focus of ours to truly function as a powerful marketing machine. Plus Licens is proud to bring some of the world’s most attractive mass culture icons to some of the most exciting and promising territories in the world. We hope you will join us!
Bosanska 1, hr-10000 Zagreb t: +385 1 3701 457 f: +385 1 3701 457
e-mail: info@professor_balthazar.com Website: www.professor-balthazar.com
Ultra link exibits as a property seller for tV rights and merchandising for all territories. Property: Professor Balthazar Professor Balthazar is a pleasant scientist in a city with unusual inhabitants. they all turn to him for help on their equally unusual problems. Professor’s inventions and machine producing a miraculous beverage solves all kinds of problems to the city’s inhabitants. Professor Balthazra’s character is immortal and endlessly interesting because his universal messages have been helping children to become better people. he has taught us that learning can solve our most difficult problems, that we have to accept differences, that we should be bright spirited and good, and that other people’s happiness should make us happy. he doesn’t solve the problems with violence; instead he approaches them rationally, but also he uses his imagination to come to a solution. “there is no point in looking for Balthazar city on the map or checking the numbers in the telephone book. you just need to follow the trail of the smile and good deeds, and listen to the faraway, cheerful song in the wind.”
show & conference PARTNERS
MeDia partners MeDia partners MeDia partners
bne Media Ltd
Michalakopoulou 12, 4th floor flat 401 P.c 1075, nicosia,cyprus t: +7 916 290 3400 f: +44 203 031 1322 e-mail: firstname.lastname@example.org Website: http://businessneweurope.eu
bne is the first business publication dedicated to covering finance, economics, politics and business in the 30 dynamic markets of central, eastern and southeast europe. our team of veteran journalists collectively have more than 50 years of reporting on the 29 countries of new europe. bne goes beyond the headlines to provide in-depth reporting and incisive commentary that explains the “why” behind the “what” of current events. subscribe to bne’s monthly print magazine, or sign up to one of the daily lists that follow the events in the most important countries on a daily basis.
slavonska avenija 2, 10000 Zagreb t: +385(1)555 1514 f: +385(1)555 1567
e-mail: email@example.com Website: http://business.hr
Business.hr are the most read business daily newspaper in croatia as well as one of the most read business web portal. it is the inevitable source of information for ambitious, educated, mobile people that contains the most relevant reviews of economics and finances. Business.hr was initiated in 2005 as a weekly newspaper. in 2008 it became daily newspaper and at the moment with the new owners (intermims 65% and Mreža znanja 35%) it is additionally expanding reading audience and is opening completely new communication channels with advertisers. as a leading media and authority for croatian business people, Business.hr wants to ad to the affirmation and to the development of croatian companies, to the economics in general by promoting high ethical values and european standards in business. Provocative and research based approach to the topics that Business.hr is addressing, it has brought reading audience into the most expand areas of croatian economics, from entrepreneurship to senior management of biggest companies, from different sectors and functions in the companies. new step towards the development of the portal into the leading business portal has been made with the redesign which will keep the familiarity by the rapid publications of the relevant business news and events.
saxon house, 6a st andrew street, hertford, hertfordshire, sg14 1Ja. UK t: +44(0) 1992 535646 f: +44(0) 1992 535648 e-mail: firstname.lastname@example.org Website: www.licensing.biz
Licensing.Biz is the only trade website dedicated to the UK and european licensing market – boasting a 20,000 readership every single day. it offers email news service, online features and brand profiles. covers toys, sport, fashion, food and much more. By far the dominant B2B info source for licensing professionals.
Guide to the Licensing World
the old stables, school Lane, crowborough. east sussex. tn6 1Pa. gB t: +44 1892 668444 f: +44 1892 668555
e-mail: email@example.com Website: www.licensingworld.co.uk
the guide to the Licensing World is the most comprehensive international directory that guides you through the world of licensed product merchandising. need to know who owns a licence? Who to contact to distribute a licensed product? this book has all the answers and covers the entire world! in its’ seventeenth year, this international directory references over 22,000 property listings (characters, films, personalities, brands, trademarks, etc) with over 1500 licensing agents in over 80 countries world-wide. it also lists licensees, specialist services, trade publications and trade-show calendars. the licensing and merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. catch up with all the latest changes and find the hottest properties. come along to our booth to get your copy of the 2009 guide to the Licensing World and receive the 2010 edition free when published in January 2010.
EPM Communications, INC. 160 Mercer Street, 3rd Floor New York, NY 10010-3212 T: +1 212 941 0099 F: +1 212 941 1622 e-mail: firstname.lastname@example.org website: www.epmcom.com
EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services. EPM newsletters and analysts are widely recognized for their expertise in spotting trends, analyzing new developments, and understanding and interpreting consumer behavior and attitudes. Marketers from licensing and entertainment companies, brands, agencies and retail organizations come to EPM for industry intelligence, ideas and contacts to help them increase new business deals, partnerships, techniques and overall campaign success.
Total Licensing Ltd
4 Wadhurst Business Park, faircrouch Lane Wadhurst, east sussex tn5 6Pt, england t: 44 1892 782220 f: 44 1892 782226
e-mail: email@example.com Website: www.totallicensing.com
Published quarterly, total Licensing is the leading magazine for the worldwide licensing community. the magazine now has readers from 103 countries together with advertisers from 30 territories. Within each issue, total Licensing covers news, features and territory profiles together with in-depth trade show previews and reviews from as far a field as new york, London, Dubai, tokyo hong Kong and europe. the magazine also covers different licensing sectors including entertainment, brands, sports, art and design etc. total Licensing is published in digital and printed formats. over the last year, the magazine has led the way in promoting licensing activities to its worldwide audience of licensees, manufacturers, retailers and others.scelerisque gravida quis eu nibh adipiscing elit. Quisque luctus risus ut magna cursus u
The Guide to the Licensing World
The only international licensing directory you’ll need. With over 22,000 property listings, 1500+ licensors/agents, 1000+ licensees and hundreds of specialist services.
Come and see us at Booth #11 at Licensing Factory - New Europe
SPECIAL SHOW OFFER ORDER THE 2010 GUIDE & GET THE 2009 FREE OF CHARGE
E-mail: firstname.lastname@example.org Tel: +44 1892 668444
Byrne communications, inc./the toy guy® 229 W. 28th street, suite 401new york, ny 10001 t: (646) 763-8750 - direct M: (917) 992-3263 - cell Website: www.timetoPlayMag.com www.thetoyguy.com
anb Media, publisher of the trade magazines toys & family entertainment, royaltie$: the Journal of the Licensing industry,launched in fall 2005. the monthly trade magazines cover all aspects of the toy and licensing industries, offering today’s leading retailers all the most pertinent news, trends, and in-depth feature stories and business analysis. the magazines are available at no cost online at www.anbMedia.com in october, 2008, the company launched www.timetoPlayMag.com, a consumer web site, covering the latest in all things related to play and family entertainment. in only one year, the site has become one of the fastest growing sites in the U.s., with steadily growing monthly visitors. the principals in the company have a combined 100 years of experience in the toy and licensing industries in publishing, marketing, manufacturing and research. they are considered industry leaders in the U.s., sourced consistently by mainstream and business media for their insights into the dynamic worlds of toys and licensing.
Crier Media Group d.o.o.
square Mažuranića 1 Zagreb, croatia t: + 385 1 4854 429 f: + 385 1 4854 432
e-mail: email@example.com Website: www.crier.hr
Progressive Magazine is designed for the entire croatian trade of consumer goods, from large supermarkets to small independent shops, and from large manufacturers to regional wholesalers. Progressive Magazine is the leading project crier Media groupBritish publishing house based in Zagreb. crier Media group as an international publisher of business to business publication covering the region office in serbia, hungary, romania and Bulgaria, which enables fast and efficient information exchange. the London office is in charge of the coordination office of the region as well as long-term special projects (link in the Potato and Baker). our company in romania, hungary, Bulgaria and serbia are perennial prominent and influential business to business publishers in their countries. Using the advantages of the fact that we are part of the media group that publishes several magazines world famous specijalziranih supplied are offering newest highly specialized business information specific activities, not only transition countries but also economies of western countries and the far east. Progressive magazine read by all entities associated with this industry - independent dealers, supermarket managers, wholesalers, distributors and manufacturers. Progressive Magazine is designed for the entire croatian trade of consumer goods, from large supermarkets to small independent shops, and from large manufacturers to regional wholesalers. it is printed in 16,000 copies (of which 1,000 copies are distributed in 1500 for slovenia and Bih). We stress that the Progressive magazine and distributed free by mail, and one of the values that distinguishes us from other media is targeted reading audience through our highly specialized editions communicate messages in this extremely important and rapidly growing economic branch.
t: +48 12 618 90 21 e-mail: firstname.lastname@example.org Website: www.pmrpublications.com PMr is a British-american company providing market information, advice and services to international businesses interested in central and eastern europe as well as in other emerging markets. PMr’s key areas of operation include business publications (through PMr Publications), consultancy (through PMr consulting) and market research (through PMr research). PMr products and services cover pharmaceutical, construction, retail and it/ telecom sectors. With over thirteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMr is one of the largest companies of its type in the region. PMr consulting (www.pmrconsulting.com) provides a wide range of top quality, value for money market intelligence services in over 20 countries of central and eastern europe, and in other developing markets worldwide. the typical consulting projects include competitive intelligence and strategic advisory as well as consulting at foreign direct investments or Mergers & acquisitions, legal and economic analysis and help with negotiations or any other business services or support, including quick consulting, that a company might require in order to enter the market or gain reliable information. PMr consulting offers a unique combination of the advice and experience of successful British, american and local business professionals. PMr research (www.research-pmr.com) is a specialised custom research unit of PMr. it offers a full array of qualitative and quantitative research methodologies, providing services such as customer satisfaction studies, brand awareness and brand image research, distribution and competition studies, segmentation analyses, fieldwork, online surveys and customised analyses of selected branches of the economy. PMr research’s services are available in over 20 countries of central and eastern europe. PMr Publications (www.pmrpublications.com) provides reliable market intelligence for business professionals interested in central and eastern european countries. Publications by PMr analyse the business climate in the region, in particular in the construction, retail, it, telecommunications and pharmaceutical sectors. PMr Publications offers both free and paid subscription newsletters, internet news portals, and in-depth reports. PMr also runs popular business information portals about central and eastern european countries as well as other emerging markets. PMr (www.pmrcorporate.com) is a British-american company providing information, advice and services to international businesses interested in central and eastern european countries as well as other emerging markets. PMr key areas of operation include business publications, consultancy and market research. PMr Publications (www.pmrpublications.com), tel.: +48 12 618 90 00, email@example.com PMr research (www.research-pmr.com), tel.: +48 12 618 90 80, firstname.lastname@example.org PMr consulting (www.pmrconsulting.com), tel.: +48 12 296 22 50, email@example.com www.research-pmr.com www.pmrconsulting.com
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REGISTRATION HOURS Monday, September 21 Tuesday, September 22 Wednesday, September 23 Thursday, September 24 Friday, September 25 Show Floor Hours Tuesday, September 22 Wednesday, September 23 Thursday, September 24 Friday, September 25
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Conference Hours Tuesday, September 22 Wednesday, September 23 Thursday, September 24 Friday, September 25
09:00 08:00 09:00 10:00
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22 / 09 - DAY ONE CONFERENCE PROGRAM
9:00 - 9:05 9:05 - 9:45 Welcome to the Licensing factory new europe show and conference International licensing status – report about L&M industry 08/09 ira Mayer, the Licensing Letter Keynote address: DISNEY INSTITUTE From Inspiration to Innovation scott Milligan, sPhr it has been said that creativity and innovation will be the keys for successful organizations in the rapidly changing 21 century. in this equaly fast-paced and thought-provoking presentation, speaker will share processes used by the Walt Disney company’s acclaimed “imagineers” to bring creative ideas to life. audience members will walk away with ideas on how to increase creativity and innovation in their own organization. The Development of Licensing and Merchandising Worldwide and the Potential of Licensing and Merchandising in New Europe francesca ash, total Licensing Lunch Key session aBoUt Licensing anD MerchanDising Marty Brochstein, LiMa gregory J. Battersby, grimes & Battersby LLP, LiMa • Putting the right property together with the right product a look at the factors that must be considered by manufacturers and property owners as they seek the right marriage speakers: Martin Brochstein, senior VP of LiMa, plus others tBa • The Licensing Contract and The Legal Basis for Licensing an examination of the elements that go into a basic licensing contract, and how they affect the ultimate shape of a licensing deal speaker: gregory J. Battersby, co-founder and senior Partner, grimes & Battersby LLP, and general counsel of LiMa • The Role of the Agent, And How To Build The Right Relationship a look at how agents function, their role in the licensing business, and pointers on how to find the right one speakers: Martin Brochstein, senior VP of LiMa, plus others tBa Welcome cocktail
10:00 - 11:30
11:45 - 12:45
13:00 - 14:15 14:30 - 17:00
23 / 09 - DAY TWO CONFERENCE PROGRAM
8:00 - 8:30 8:30 - 10:45 Coffee a la New Europe introducing new europe: the econoMist inteLLigence Unit – nenad Pacek Business Strategies and Economic Outlooks in Emerging Markets Why some companies succeed in emerging markets and why so many fail to reach their objectives? how should companies approach and structure their business in emerging markets? What is best practice for companies that want to step up the effort and do more in emerging markets? Which regions and countries offer the best sales and profit opportunities in the short, medium and longterm? • In focus: Russia Россия • Important aspects: CIS Commonwealth of independent states СНГ Содружество Независимых Государств: Armenia Республика Армения , Azerbaijan Азербайджанская Республика, Belarus Республика Беларусь, Georgia Грузия, Kazakhstan Республика Казахстан, Kyrgyzstan Кыргызская Республика, Republic of Moldova еспублика Молдова, Tajikistan Республика Таджикистан, Turkmenistan Туркменистан, Ukraine Украина, Uzbekistan Республика Узбекистан • „shortcut“: northern europe / Baltic states: estonia, Latvia, Lithuania • What about: central europe: austria, czech republic, hungary, Poland, slovakia • Undiscovered potential: southeastern europe: albania, Bosnia and herzegovina, Bulgaria, croatia, cyprus, greece, republic of Macedonia, Kosovo, Montenegro, romania, serbia, slovenia, turkey • Missing connection: israel, Lebanon, Malta • including: gfK research institute – retail and consumers in new europe, 20 minutes overview tatjana rajković, B.sc Broadcasters in the Region: Local and Acquired Content yako Molhov, cee tV, Vice President of research the presentation reveals the latest trends in tV programming in the region. We will review the importance of local content - original fiction and formats as well as adapted international content - which occupies an integral part of major broadcasters’ prime-time programming. foreign acquired content also plays an important role for local tV channels. the presentation will identify what are the main differences in viewers’ taste throughout the region as well as what are the latest slates for 2009/2010. Licensing agent in New Europe: PICTURE OF THE MARKET with Connected Thinking Maria Örnryd, Plus Licens Lunch Merchandising television program: Creating brand synergy and revenue streams BBC, speaker TBA The Strengths of Licensing TV and Non-TV brands for a successful product development and communication - Diana M. Dieckmann, VP Licensing, FremantleMedia As one of the biggest TV Production company and world wide ancillary operations we will present international samples and strategies on how to successfully emotialise marketing campaigns with known TV as well as Non TV brands. As the brand owner of i.e. “Idols”, “Got Talent”, “Price is Right”, “Ugly Betty” and many more international TV formats in multiple-genres, Fremantle Licensings shows possibilities to potential licensees such as retailer, manufacturers, advertising and creative agencies etc. on how to use the high profile of TV brands within their communication.
11:00 - 11:45
12:00 – 13.00 13:15 - 14.30 14:45 – 15:45 16:00 – 17:00
24 / 09 - DAY THREE CONFERENCE PROGRAM
9:00 - 10:00 Developing Properties into Products christopher Byrne, editor-at-Large, toys and family entertainment, royalties this session looks at the strategic building of brands through the creation of a diverse product lines. We will look at how to define and analyze a brand and how to manage expansion in ways that balance and build on consumer perceptions and relationships while generating revenue through licensing. Licensing anD MerchanDising in the toy inDUstry andrew Dobbie, gamePlan europe 1. How important is character licensing to the global toy industry? - What percentage of toys sold are licensed? - how does the importance of licensing vary by country? - toys which themselves become character licenses for other products. 2. Selecting the right character license. - assessing performance in other countries - What is the programme for generating awareness? 3. What drives the sales of licensed toys? - Differences in dynamics of demand generated by books, tV series, movies. 4. Maximising profitability of licensed toys. - selecting the right license - guarantees - timing 5. Synergy between license character and the product - Labelling standard product - Developing distinctive toys relating to the positioning Global licensing and retailing - results of research study about licensed product in retail and how leading retail chains use L&M to enter new market ira Mayer, the Licensing Letter UMKo Kids’ new best friend! andreja iljaš hiša idej, slovenia Umko is one of the most recognized brands for children in slovenia. in our lecture we will present Umko’ s brand building, how we tested the character, which are advantages of the brand from a small country , what are disadvantages of licensing in small countries like slov enia. nowadays Umko has everything, what a multichannel brand needs. in the Lfne we will also present the premiere of a trailer for Umko’ s cartoon. you will see Umko live as well. Lunch creation of brand for children and developing the licence. one2PLay in the world of innovative and creativity. how to become the one who dictates the trends. Development of the company one2Play from idea to successful business model enthusiasm of buyers, employees and suppliers in common synergy and business philosophy Why did we choose entertainment and happiness as the main business objective in the region
10.15 - 11:15
11:30 - 12:15
12:30 - 13:15
13:30 - 14:45 15:00 - 16:00
16:15 - 17:00
Professor Balthazar: licence that was never meant to be. (World premiere) renata Brkić, executive Partner, UltraLink company the lecture provides a case study on how the property with universal messages, valid for all times, situations and generations, can be deeply local, and yet have global attributes. this licence is timeless, eternally interesting and refreshing. We live in a world where almost everything is for sale. however, PB shows us that there are some things not for sale, such as love, respect, friendship, knowledge... and we have to earn them by kindness and work.
25 / 09 - DAY FOUR CONFERENCE PROGRAM
10:00 – 10:45 LaPitch, the LittLe shoeMaKer – pioneer of licensing & merchandising business in croatia ivana galic, Managing Director, croatia film introduction of the Lapitch brand with focus on its development, achievements and specific experiences in licensing and merchandising on croatian market. coUnterfeiting with the republic of croatia Ministry of the interior MUP, speaker tBa Policing and criminal police activities that involve protection of intellectual Property and licensing rights, and the prevention and detection of counterfeiting – real cases. counterfeiting is a criminal offense when it involves an intent to defraud in passing off the counterfeit item. the law contains exemptions for collector’s items and items that are so obviously dissimilar from the original that a reasonable person would not consider them real. however, making a poor copy is no defense if the intent to defraud exists - Best Practice Presentation Visual Brand authentication Lana Mccluskey, general Manager, Brand Licensing, De La rue holographics Preventing counterfeit and fraud of Branded Merchandise 1/ Damage from royalty fraud and counterfeit of Licensed goods 2/ authentication devices used as royalty track & trace vehicles 3/ fifa case study the paper is addressing essential licensing right – to be protected from the royalty fraud and overproductions. it helps to understand existing threats to both Licensor and Licensee and gives a real life case study of successful protection from UK ’s leading banknote and security printer. afteroon properety presentations Blitz video presentations 5 to 15 minutes along with the cocktails and business talks Lunch
11:00 – 12:00
12:15 – 13:00
13:15 – 14:00
14:15 – 15:30
conference speaKers conference speaKers conference speaKers
andrew Dobbie Managing director gameplan europe andrew Dobbie has lived and worked in marketing in the UK, Us, south africa, and germany. he joined the toy industry in 1984 as european Marketing Director for Mattel inc, and in 1988 founded gameplan europe, which provides business strategy and research services to the global toy industry. other activities are executive search , publishing of international directories of business information, and finding distributors for manufacturers. see www. gameplaneurope.com gameplan europe is a business consultancy which helps its clients identify and exploit business opportunities world-wide. the key activities are: • Market investigations of opportunities or problems • Development of business strategy and planning • executive search • setting up sales and distribution • Publishing of business information Based on the career background of the Managing Director in high-level management roles in the international toy field and utilising his wide ranging personal contacts, the business focus of the consultancy is directed towards child related consumer markets throughout europe. the company was founded in 1988 by andrew Dobbie, formerly european Marketing Director for Mattel toys inc. With current in-depth knowledge of the major european markets, he is a regular contributor to trade, marketing and financial press in the Us and europe. his wide span of personal involvement in the child products industry includes the chairmanship of, or presenting papers at, industry seminars in new york, London, Vienna, Zürich, nürnberg, Valencia and Barcelona and the publishing of international directories of business information covering 38 countries
Christopher Byrne editor-at-Large, toys and family entertainment, royalties “the toy industry most trusted expert...” Bida craig, brand manager Duracell the american christopher (chris) Byrne, alias “the toy guy”, can look back on three decades of experience in the toy industry. after graduation, he started his career at cBs toys and then worked for various toy manufacturers. among other things, he was involved in the market launch of the classic “Pictionary”. following these activities, chris Byrne worked for a number of toy magazines and as a consultant to the toy industry. Many americans know him from tV and the internet, where he advises on the purchase of toys. for years he has compiled a christmas list of potential best sellers. his most recent project is the internet portal “time to play”, where you can find recommended toys divided into categories, buying tips, information on new products, his answers on toy safety, and much more. the toy guy reviews current toys and games and addresses issues relevant to parents and kids alike.
Diana Dieckmann Vice President Licensing germany, eastern, central and southern europe Diana M. Dieckmann, Vice President Licensing germany, eastern, central & southern europe works for fremantleMedia enterprises since 2003 and runs the Licensing, Merchandising & interactive Business for all relevant fremantleMedia tV formats in germany, as well as in eastern europe. Dieckmann and her team license successfully tV brands such as “idols”, “got talent”, the local version of “Ugly Betty” etc. to headsponsors such as sony ericsson, t-Mobile, Vodafone etc. they know how to create emotional transfer from the tV brand to the licensee product and/or campaign. one of the new business area is the representation of 3rd party brands such as “h2 o - Just add water”, “elephant Princess”,”rebeccas Bonbon”and “Bang on the Door” . fremantle Licensing uses their knowledge to exploit those brands with relevant licensees in all kind of different areas, not only but also very much focussed on the eastern european / new europe countries. Gregory J. Battersby grimes & Battersby LLP, LiMa Battersby’s practice involves all facets of intellectual property law with a particular emphasis on licensing and merchandising. for the past 15 years he has served as counsel for the Licensing industry Merchandiser’s association and in 2009 was inducted into its hall of fame - the first lawyer receiving that honor. his clients include a list celebrities, major corporate and entertainment licensors, and leading toy and game companies and design firms. he has authored more than 25 books on various topics in licensing and intellectual property and has been qualified as an expert in more than 30 different cases involving licensing.Mr. Battersby also serves as ceo of ProBatter sports, LLc, a high tech company that manufactures and markets a video pitching simulator that he helped design and for which more than a dozen patents have been issued naming him as a co-inventor. Practice areas: intellectual Property (80%), entertainment & sports (20%). industry groups: Licensing, Publishing, toys... Professional Webpage: www.gandb.com/attorneys.htm honors and awards: Licensing industry Merchandisers’ ass’n hall of fame, 2009 special Licenses/certifications: admitted, new york 1973; connecticut 1984; U.s. Patent & trademark office 1972. Bar/Professional activity: LiMa, executive committee, chair, education committeenyiPLa, office, Director and chairman Publications committeaiPLa, chair, Publications committee. scholarly Lectures and Writings: has co-authored 26 books on various subjects of intellectual property law and licensing, including the Law of Merchandise & character Licensing (West), Multimedia & technology Licensing agreements (West), Drafting internet agreements (aspen Publishers), License agreements forms & checklists (aspen), Licensing Law handbooks 1985 and 1998 (clark Boardman), Licensing Deskbook (aspen), royalty rates 1999 et seq. (aspen), Licensing Update 2000 et seq. (aspen), toy & game inventor’s guide-2 editions (Kent Publishing), Primer on technology Licensing (Kent Publishing), trademark & copyright Disputes (aspen), Patent Disputes (aspen).has authored more than 50 articles published in such journals as the Licensing Journal, the Merchandising reporter, trademark reporter, ny state Bar Journal, Multimedia & technology Law reporter.has given more than 200 talks and presentations before such groups as new york intellectual Property Law association, inta, Les, Law society of Upper canada, aiPLa, acLa and LiMa. “greg Battersby is a true pioneer and a leader in the field of intellectual property law, and is known internationally as one of the industry’s foremost authorities,”
Francesca Ash Publisher and editor, total Licensing francesca ash became involved in the licensing industry in 1978 when she co-organised the first-ever character merchandising conference and exhibition. in the 1980s she became the first non-american officer of LiMa - the industry’s trade association - a position she held for two years. acknowledged as an expert in licensing on a worldwide basis, she is responsible for editorial in total Licensing, total art Licensing and the total Licensing report, a weekly newsletter run in collaboration with the Licensing Book. francesca has regularly addressed seminars and conferences including Licensing show, surtex, the frankfurt Book fair, the hong Kong Licensing show and the Brazilian Licensing show amongst others. total Licensing magazine is the leading trade magazine for the industry on a worldwide basis. the magazine is published in printed and digital format and now has subscribers and readers in 102 countries.
Ira Mayer the Licensing Letter ira Mayer is publisher of the Licensing Letter and other newsletters on marketing. ira oversees publication of ePM’s research studies and books, including “international Licensing: a status report,” covering 40 countries; “the Licensing Letter royalty trends report;” “Licensing Metrics;” and “the Licensing Business handbook,” an introduction to the business used by licensing firms to educate new employees and customers, and as a university textbook. he heads the company’s “60-Minute consultant” program, offering telephone consulting for brainstorming, refining presentations, targeting proposals and developing new business opportunities. he conducts on-site seminars and has delivered speeches and spearheaded research projects for such clients as general Mills, McDonald’s, nickelodeon, reader’s Digest, sprint, Pizza hut, Boozallen & hamilton, McKinsey & co. and others. ira’s career as a professional journalist began in 1970 as a contributor to the Village Voice’s “riffs” column of pop music criticism. he has written extensively about pop culture and mass media for rolling stone, high fidelity, stereo review, the sunday new york times, and dozens of other publications. he was chief pop music writer for the new york Post for 12 years, during which time he also wrote a column on home computing. concurrently, he edited newsletters on the video and computer game industries, and wrote and edited research studies on marketing for a variety of publishers. among the books ira has written are “the electronic Mailbox” (hayden) about the wonders of e-mail-in 1988!; and travel guides to new york, Montreal and London (fodor’s). ira is an adjunct professor of marketing at new york University, and holds an M.a. in Media ecology from that institution and a B.a. from hunter college of the city University of new york. ira was President of the newsletter & electronoic Publishers association (now specialized information Publishers association) 2005-2006. he lives with his wife and business partner riva Bennett in Brooklyn, new york.
Marty Brochstein senior VP of LiMa Marty Brochstein joined LiMa in 2008 after 12 years as executive editor of the Licensing Letter, a new york-based newsletter that covers the global licensing business. he also was editorial Director of the parent publishing company, ePM communications. in addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited ePM’s other licensing-related publications, including the 5th edition of international Licensing: a status report, and the second edition of the Licensing Letter’s sports Licensing report, both published earlier this year. Brochstein was a business journalist for more than 20 years, primarily covering the consumer products and retail industries. Before joining the Licensing Letter, he spent five years as senior editor of television Digest. he is a graduate of Boston University. founded in 1985, the international Licensing industry Merchandisers association (LiMa) is the worldwide trade organization for the licensing industry. LiMa’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in new york, London, Munich, tokyo and shanghai, members enjoy access to a wide variety of activities, information and benefits. LiMa sponsors the annual Licensing international expo (to be held next in Las Vegas June 8-10, 2010), Brand Licensing europe (London), LiMa Licensing Market (Munich), Day of Licensing (cologne), Licensing asia (tokyo), shanghai Licensing Pavilion and the hong Kong Licensing show. in addition, LiMa offers ways to jump start a career in licensing: the certificate in Licensing studies (cLs) program which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and flip, a subset of LiMa offering support and networking for the future LiMa industry Professionals. for more information please visit www.licensing.org.
scott Milligan consultant scott Milligan joined the Walt Disney World® resort in 1998 with the opening of Disney’s animal Kingdom® theme Park. after two years in attractions as a Disney trainer, he took on his current assignment as a leader with Disney institute professional development programs. scott’s career has included experiences in operations, distribution, budgeting, human resources, training, and development. he has extensive background in the service industry, including retail, food service, and hospitality. Prior to joining the Disney organization, he was a corporate director of human resource planning and development for a fortune 50 company. scott has been a certified senior Professional in human resources (sPhr) since 1993. education scott received his Bachelor of science degree in psychology from fordham University, new york, and a certificate in human resource management from fairleigh Dickinson University, new Jersey.
Nenad Pacek Vice President, europe, Middle east and africa global Practice Leader for government roundtables economist intelligence Unit in addition to his regional management responsibility, he is one of the leading experts on successful business strategies and economic development issues/outlooks in emerging markets. nenad is regularly involved in strategic planning meetings of large corporations and performs 30-40 in-house presentations every year to senior management (at ceo, coo and regional levels). his best selling book “emerging markets” is based on his long-standing advisory work with senior management of some of the largest corporations in the world. he is the chairman of most economist conferences’ government roundtables in the eMea region. nenad is passionate about expanding government roundtables throughout the world, as a useful platform for productive, on-going dialogue between governments and business. he speaks at about 15-20 eiU business briefings/workshops every year on issues ranging from market entry and market expansion strategies, to political and economic outlooks in different markets. in his spare time, he is a member of the business school faculty at Webster University in Vienna where he has been teaching international Business. he is also guest lecturer at the London school of economics, University of Vienna, essec MBa in france and st. Lawrence University study-abroad programme in Vienna. nenad studied in Vienna and holds a master’s degree in international Business and finance. he lives near Vienna with his wife and daughter. he likes to play basketball, tennis and golf. specialist topics: nenad is one of the leading experts on successful business strategies and economic development issues/outlooks in emerging markets.
tatjana rajkovic custom research Manager the gfK group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. it offers a comprehensive range of information and consultancy services in the three business sectors of custom research, retail and technology and Media. the no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. in 2008, the gfK group’s sales amounted to eUr 1.2 billion. gfK retail and technology - sales research and market expertise gfK retail and technology is a sector of the gfK group, one of the top five market research companies worldwide. We are the world’s leading market researcher tracking Point-of-sale (Pos) data in technical consumer goods and entertainment media markets. Pos data from retailers and resellers in more than 80 countries forms the basis of our research. our startrack reporting platform compiles this data and provides retailers, manufacturers and industry leaders with comparable market reporting information at both country and international level. gfK group is a leading research institute for central and eastern europe.
Andreja Iljaš general Manager hiŠa iDeJ inovativna skupina, d.o.o. andreja iljaš started her illustrious 15-years career as radio and television host on the national radio and television. she continued her career path in hiša idej as companies co-founder. for more then 10 years she successfully held the place of general project manager. in this year she became general manager of the company. andreja iljaš has participated in the creation of UMKo trademark. she opened UMKo’s way through several media channels as well as in product licensing in slovenia. Yako Molhov VP of research ceetV Ltd. yako Molhov is cee tV’s Vice President of research. he holds a Bachelor of arts degree in Journalism, majoring tV Broadcasting and a Master of arts degree in electronic Media, both from sofia University. he was awarded cum Laude for his master thesis on the cee tV market. yako has a rich professional background, focusing on content and programming research in cee and occupying various positions with some of the major local and international players, including two of Bulgaria’s biggest production companies as well as corporations like central european Media enterprises and news corp.
Renata Brkić ceo Ultra link renata Brkić, eMBa, holds a variety of business experience in public and private sector. she has been in the licensing business for the past 15 years with a focus on supply chain management related to the properties merchandising. she is especially challenged by the idea of responsible use of the suitable properties not only to drive sales, but to build the companies’ corporate social responsibilty as well.
Alen Magdić general Manager one2PLay d.o.o. alen Magdić since the high school is starting its entrepreneurship skills with developing its own business in it which lead to creation of a computer game “Poslanik”. “Poslanik” was sold to the american market. after the success in the early days Magdić is launching hobby business (Land of Magic), and is becoming the licensee for Pokemon & Magic gatering. in 2000 is launching company one2play which is engaged in entertainment for children and family. With company re branding, one2play is attaining numerous marketing awards internationally and domestic. With the unique, playful and innovative approach one2play became recognizable in the trend dictation on the market.
Maria Örnryd category head Media - nordic & eastern europe Plus Licens aB Maria Örnryd has been working at Plus Licens for 9 years now, with both Brand Management, acquisitions, and tV and DVD sales all mentioned is for the nordic and eastern europe.
Ivana Galić Managing Director ivana galić, managing director in croatia film company started her carrier as a production assistant in development of twenty six 30-minute-long episodes of “Lapich, the Little shoemaker”, animated children serial made in coproduction of croatia film and haffa Diebold ag, Munich, germany, later distributed in 72 countries worldwide. after the production was finished she managed and coordinated successfully Lapitch project and its licensing, distribution and program sales internationally. Besides the production of tV shows and additional Lapitch series, as a project manager she was responsible for opening several brand stores, creating and executing promotional strategies and development of more than 300 merchandising products and licensing contracts built under Lapitch brand through years. international experience and specialized education in project management, licensing and merchandising she used in further development of her carrier in advertising, specialized in field of strategic promotional activities and placement in croatian market for domestic and international clients of the in-house advertising agency. after finishing MBa, her carrier is focusing in management and strategic development of croatia film group and its projects.
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CEETV Ltd. firstname.lastname@example.org www.ceetv.net CEETV Ltd. is the largest web source for news and market intelligence from the world of television in Central and Eastern Europe. We are the only online portal providing TV professionals around the world with tailor-made information from 18 markets in the CEE region. At the click of a mouse, users can generate On Air Lists, read channel/producer profiles, explore the broadcast history of locally developed shows or adapted formats.We work 24/7 to deliver the best online service for television in one of the fastest growing TV markets –Central and Eastern Europe. well as many commercial films, were created at CROATIA FILM animation studio. CROATIA FILM created the Croatian children’s brand Lapitch, whose merchandise is based on heroes from the animated film and the series “Lapitch, the Little Shoemaker.” CROATIA FILM is also the author of “Good Night, Croatia” a humoristic and satirical television series for adults. The series pushed the boundaries of possibility in the world of animation, even at a global level, with its ten minutes of animation production each day. Thanks to its long experience in production, CROATIA FILM provides high quality services related to the production of animated, commercial, documentary and feature films and video spots. Property: Hlapić / Lapich LEXON, PLASTORIA ( Cerruti,Charles Jourdan,Jean-Louis Scherrer,Smalto,Ungaro ),BSC ( Balenciaga,Iceberg,A kakuro,Gattinoni,Belfe,Balestra,Mascalzone Latino ) i JOSH’BAG. Yako Molhov VP of Research CEETV Ltd. Cell: +359 888 950 745 Email: email@example.com Stanislav Kimchev Managing Director CEETV Ltd. phone: +359 882 506788 firstname.lastname@example.org Stanislav Kimchev VP and Director of Sales CEETV Ltd. phone: +359 882 506788 Croatia film Ivana Galić Managing Director Katančićeva 3, 10 000 Zagreb, Croatia T: +385 1 48 13711, +385 1 49 22560 F: +385 1 49 22568, +385 1 48 10537 e-mail: email@example.com website: www.croatia-film.hr www.hlapic.net, www.djecja.tv CROATIA FILM was founded in 1946 as a film company for the distribution of domestic and foreign films. Its activities expanded during the 60s and the company started production of feature and commercial films on its own. Numerous significant short and feature films for children and adults, as EMMA 95 Armenija Humackic Head of Suply and Sales Heinzelova 60 10 000 Zagreb Croatia T: +385 1 4677 329, 4677 427 F: +385 1 4677 420 e-mail: firstname.lastname@example.org website: www.emma95.hr Business gifts and promotional items,marketing solution and PR
Fremantle Licensing Germany GmbH Diana Dickemann Vice President Licensing Germany, Eastern, Central and Southern Europe Antje Roestel Merchandising Manager Germany, Eastern, Central & Southern Europe Dianastr. 21, 14482 Potsdam, GERMANY T: +49-331-70 60 660 F: +49-331-70 60 656 e-mail: email@example.com firstname.lastname@example.org website: www.fremantlemedia.com FREMANTLE Media belongs to Europe´s biggest broadcasting company RTL Group. As part of FREMANTLE Media Enterprises, FREMANTLE Licensing Germany (FLG) is the included marketing sector and with Fremantle Licensing in charge of ancilliary rights exploitation and the development of all FremantleMedia TV brands. FLG mainly handles Merchandising & Licensing, Sponsoring, Telephony, Mobile Content and Online Activities. FLG maintains offices all around the world is is therefore able to act both globally and locally alike. FML is located in the UK, France, Netherlands, Brussels, Australia and Germany. Our mission is to elongate our TV brands and transfer Guide to the Licensing World Richard Latter Director The Old Stables, School Lane, Crowborough. East Sussex. TN6 1PA. GB T: +44 1892 668444 F: +44 1892 668555 e-mail: email@example.com website: www.licensingworld.co.uk The Guide to the Licensing World is the most comprehensive international directory that guides you through the world of licensed product merchandising. Need to know who owns a licence? Who to contact to distribute a licensed product? This book has all the answers and
their emotions onto tangible products and cross media cooperations. Mainly: • Classic merchandising (DVDs, audio books, electronic games, CD-Roms, board games, toys, stationary, books & magazines, fashion products •Cooperations (on & off air promotions, cross-promotions) In Germany we handle all UFA Production brands (in general depending on the individual ancillary rights situation). In cooperation with our partner we develop distinctive marketing- and advertising concepts in collaboration with the broadcaster. Since August 2007 FLG is also in charge of all FREMANTLE productions in Eastern Europe. Since 2008 FREMANTLE also exploits third party properties worldwide, such as character licenses without media exposition. Properties: Idols, Got Talent, The X-factor, Rebecca Bonbon, Merlin, H2O – Just add Water, Elephant Princess, Bang on the door
covers the entire world! In its’ seventeenth year, this international directory references over 22,000 property listings (characters, films, personalities, brands, trademarks, etc) with over 1500 licensing agents in over 80 countries world-wide. It also lists licensees, specialist services, trade publications and trade-show calendars. The licensing and merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. Catch up with all the latest changes and find the hottest properties. Come along to our booth to get your copy of the 2009 Guide to the Licensing World and receive the 2010 edition free when published in January 2010.
HIŠA IDEJ inovativna skupina, d.o.o. Mrs. Andreja Iljaš General Manager Lackova cesta 91, 2000 Maribor, Slovenia T: +386 (0)2 614 1 200 F: +386 (0)2 614 1 207 e-mail: firstname.lastname@example.org website: www.hisa-idej.si Hiša idej is one of the leading Slovenian companies specializing in television and radio production, event creation and management and realisation of communicaJanus Interactive/Fun Factory Nebojsa Stankovic Brace Jugovica 2a, 11000 Belgrade, Serbia T: +381 11 2189-778 F: +381 11 2189-778 e-mail: email@example.com website: www.secretagentizzy.com Janus Interactive(JI)/Fun Factory(FF) is specialized in production of interactive TV shows. The animation and IT department of FF created the most popular interactive children’s TV show in the Balkans – Secret Agent IZZY. It is an interactive TV game show where the main character, IZZY (an animated cat), is controlled by viewing players through exciting 3D animation scenarios by simply selecting and pressing digits on a touch-tone telephone, fixed or mobile. With his instant appeal to children, IZZY also provides substantial opportunities for merchandisEPM Communications, INC. Ira Mayer President and Publisher 160 Mercer Street, 3rd Floor New York, NY 10010-3212 T: +1 212 941 0099 F: +1 212 941 1622 e-mail: firstname.lastname@example.org website: www.epmcom.com EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. tional projects. In cooperation with strategic partners from around the Europe and reliable partners in the domestic sphere, the most complex and demanding projects present a mere challenge to us. Our competence, reliability, and effectiveness are substantiated by the confidence of our numerous clients. Property: UMKO trademark
ing for local manufacturers in the food&beverage sector and toy sectors as well as publishing. IZZY has been on the air for the past 7 years on some of the major TV stations in the region like PINK TV SERBIA, B92 SERBIA, FOX TV SERBIA, PINK BOSNIA, TV VIJESTI MONTENEGRO, NATIONAL MACEDONIAN STATION 1, ALSAT ALBANIAN TV STATION IN MACEDONIA. The unique combination of daily broadcasting is intelligently coupled with the vast choice of merchandising which keeps the audience associated with the IZZY brand 24/7. Each of the merchandising items bears adequate number of points which when reached certain value are posted to the TV station for a weekly/monthly draw. The show has also attracted large sponsors like: FRIKOM, NESTLE, CITROEN, TELECOM SERBIA (MTS) and SAMSUNG. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services. EPM newsletters and analysts are widely recognized for their expertise in spotting trends, analyzing new developments, and understanding and interpreting consumer behavior and attitudes. Marketers from licensing and entertainment companies, brands, agencies and retail organizations come to EPM for industry intelligence, ideas and contacts to help them increase new business deals, partnerships, techniques and overall campaign success.
Lifestyle Licensing BV Aleksandra Borycz Licensee Coordiantor Prins bernhardplein 200 1097 JB Amsterdam, The Netherlands T: +19083300773 F: 001-732-389-2955 e-mail: email@example.com website: www.bhpc.com www.bhpcinternational.com Lifestyle Licensing BV is a full service International licensLIMA Martin Brochstein SVP Industry Relations & Information International Licensing Industry Merchandisers’ Association 350 Fifth Avenue, Suite 4019 New York. NY 10118 USA T: +1 212 244 1944 F: +1 212 563 6552 e-mail: firstname.lastname@example.org website: www.licensing.org Live d.o.o. Mitja Tavčar Assistant Sales Manager Polje 9, 6310 Izola, Slovenija EU T: 00386 (0)5 66 08 160, 00386 (0)5 66 08 165 F: 00386 (0)5 66 08 169 e-mail: email@example.com website: www.targetbag.com Company Live d.o.o. was established in 1990. Live d.o.o. continues more than 10 annually tradition of one of the most important companies in Slovenia and southeastern Europe, based in Izola. Larger part of our activity is trading with bags, school and office products as well as promotional gifts. We are strongly present with marketing of various brands. In Live, the concept of brands names derive from various target groups. The products are designed to the last details, selected materials and combination of fashionability, usability and many more
ing agency and marketing company with exclusive rights to the trademark „Beverly Hills Polo Club“as well as other lifestyle brands Property: Beverly Hills Polo Club
The mission of LIMA is to foster the growth and expansion of licensing. LIMA represents the interests of its membership worldwide by providing a forum for networking, serving as a source of education and information, establishing standards of ethical and professional conduct, and recognizing excellence and achievement in the industry.
importan details. Our main brands are: TARGET (school program), APOLLO (office and free time program), TARGET PRESIGE (luggage and computer bags), MEGA BABE (school program), BLUE LINK (school and office program), BLUE LINK YOUNG (school and free time program), FRIENDS (toys, gift and decorative program), HOME ART (school and free time for children). Our business coverage involves also a wide range of licence school products like HELLO KITTY, BARBIE, TMNT, HULK, SPIDERMAN as well as novelities brands like NBA, MOTO GP, HARLEYDAVIDSON, BAKUGAN and BEN10. The entire company is totally focused into new trends, quality and reactivity. We prefere to concentrate on what we do best. Experience, creativity and knowledge counts! Sport and creativity are the directions we are going true. We don’t follow trends, we create them. Our Target design team always focuses on modern shapes, cool colors and the best materials for your Target bag.
ONE2PLAY d.o.o. Tina Babić Specijal Project Manager Mirjana Glavak Public Relations Zagrebačka cesta 143a, 10000 Zagreb, Croatia T: +385 1 6130 260 F: +385 1 1 6050 060 e-mail: firstname.lastname@example.org one2play d.o.o. is on the market since 2000. Having the innovative approach one2play has been awarded number of international and domestic awards regarding Plus Licens AB Peder Tamm President Eva Brännström Executive Vice President Kungsgatan 54, 103 64 Stockholm, Sweden T: +46 (0)8 545 139 00 F: +46 (0)8 24 25 61 e-mail: email@example.com, firstname.lastname@example.org website: www.pluslicens.com Plus Licens is the largest licensing company in Eastern Europe and the Nordic countries, a market with more than 438 million consumers - more than half of Europe’s population. Plus Licens has a licensing know-how of more than 30 years, working with the majority of the world’s most successful licensors. From our head office in Stockholm, we co-ordinate a number of offices - Plus Licens Nordic, Plus Licens Poland, Plus Licens Russia, Plus Licens Ukraine, Plus Licens Prague, Plus Licens Budapest, Plus Licens Bucharest and Plus Licens & Design Paris. Our business consists on the one hand of the Entertainment Properties driven by TV exposure and Theatrical releases, on the other hand the fashion-driven Design Rights. As a consequence, Plus Licens has during the last couple of years come to play an ever more active role in TV and Video/DVD sales. Plus Licens has in addition during the last few years been appointed the pan-European agent of several design-driven properties. Due to the fact that Plus Licens has been the creative approach to the market. one2play provides entertainment to the children and family, offering branded toys, multimedia content, games, confection and gift programs. Company business objective is to become regional leading company in the field of entertainment for children and family till 2010. In the offer are the world famous distributors of toys and licensed brands like Gormiti, Winx, Disney, Ben10, Fifi, Roary, Bob the builder, The Dog among the others. Property: Gormiti, Winx, Disney, Fifi, Roary, Graditelj Bob, Peppa Pig, The Dog, Timmy, Bumba
entrusted with the licensing rights to entertainment properties of more major international media companies, in more countries, than any other licensing company in Europe, we have over the years been able to develop thousands of relationships that today translate into an unrivalled clout in the marketplace. As a consequence Promotional Retail Marketing & Events are a central focus of ours to truly function as a powerful marketing machine. Plus Licens is proud to bring some of the world’s most attractive mass culture icons to some of the most exciting and promising territories in the world. We hope you will join us! PROPERTIES: How To Train Your Dragon, Shrek 4, Obermind, Transformers Movie II, GI Joe, My Little Pony, Littlest Pet Shop, Transformers, Clone Wars, Some Like It Hot, Fame, Pink Panther, SpongeBob Squarepants, Dora the Explorer, Nihao Kai-Lan, South Park, The Last Airbender, iCarly, MTV brand, Curious George, The Land Before Time, Despicable Me, Woody Woodpecker, Universal Studios Monsters, Naruto, DragonBall, Totally Spies, Horseland, Strawberry Shortcake, Sesame Street, Bert & Ernie, Noddy, Teletubbies, Mama Mirabelle, The Mr Men Show, Peanuts, Garfield, Felix the Cat, Archie, Mr Men Little Miss, Pippi Långstrump, Emil I Lönneberga, Karlsson, Hello Kitty, It’s Happy Bunny, Moshi Moshi Kawaii, Ichigoichie, Barcode Kitties, Miss Dolly, Floras Hill, EMI Lyrics, UCLA, National Geographic, NHL, Urban Vocab, Le Petit Prince, Ringling Bros. and Barnum Bailey, American Retro Museum, City of Friends, Laban, Chuggington, Astro Boy, Gormiti, H2O
Masters group Through the years, our experience taught us that successful marketing work means paying special attention to the market and customers desires, especially in the context of quality and velocity. Today our concept of extraordinary offer of complete marketing services is recognizable in wide frame in this field of business. We are regular contractors for fair stands of Macedonian and foreign companies and Associations at wide range of International Fairs in Europe as well as at lot of specific and different events, stage settings and organizing entertainment ,promotions, conventions, congresses, shows, public outdoor events, community events, special parties, etc. Giving to all projects the strength of ideas and the value of communication. Developing contents according to target, corporate and product values in order to generate tangible effects connected to the event. Providing solutions that protect the customer with orientation to problem solving and investment’ optimization. Achieving the fixed objectives. Creata d.o.o. - member of Masters group Goran Krnjak Managing Director Kneza Mislava 1, 10000 Zagreb, Croatia T: +385 1 6608 733, F: +385 1 6608 737 e-mail: email@example.com website: www.creata.hr Creata is youth-oriented brand consultancy which specialized in marketing techniques and creative solutions for today’s children and youth (young children, tweens and teens). Creata provides strategic insights & design solutions for brands that truly benefit the young & youth minded. We believe in creating financial success for our clients through responsible, insightful, and truly desirable products for children of all ages. One division of Creata is an exclusive distributor for highly valuable toy brands on SouthEastern Europe market: Clicstoys Belgium, FischerTechnik and FischerTips Germany, Russ U.S.A., Berg Nederland, Active People Switzerland, among others. Company is deeply involved in licensing and merchandising. We are focused on advancing licensing and merchandising through education and communication, information and collaboration, law and legislation in New Europe. Creata is the organizer and active participant in
Haby d.o.o. - member of Masters group Robert Hajdek Director Slavonska avenija 3, 10 000 Zagreb, Croatia T: +385 1 3778 503, F: +385 1 3778 506 e-mail: firstname.lastname@example.org website: www.haby.hr; www.habyland.com HABY ltd is a private company based in Zagreb, and was founded in 1994 with the purpose of selling and renting inflatables, tents, air dancers, decorations and similar products intended for entertainment and promotion activities. After 15 years of learning, working with joy and enthusiasm, and growing with the help of our partners and customers, we have become the leading company in our business in Croatia and the countries of the region. We have grown into a company that can fully satisfy the demands of such a specific market, which gives prominence to creativity and delivers tailor-made products according to the specifications of our customers. We are proud to have 200 regular customers that have shown trust in the quality of our products. Recently we have entered the market of indoors playground for children. In May we have opened the first indoor playground and at the end of October with our Austrian partners we’ll open the biggest indoor playground in this part of Europe. AMK Paneks - member of Masters group Zlatko Pankov General Manager Zdanec 40, Skopje 1000, R. Macedonia T: + 389 2 3113188, F: + 389 2 3122729 e-mail: email@example.com website: www.paneks.com An event is an expressive medium that gathers and interprets the flows turning them into experience. The message delivered by an event does not stop once the event is over, but they generate a stratification of meanings which keep on communicating over time. PANEKS - private marketing agency which exist 20 years.
various events. With having vast knowledge about New Europe 400 million people markets, crucial understanding of licensing and merchandising industry and there core businesses and needs Creata has an excellent opportunity to focus on both agendas under one priority. Senna d.o.o Senad Galijašević Director Negovečka 6, 10 000 Zagreb, Croatia T: +385 91 2011 056 e-mail: firstname.lastname@example.org Senna d.o.o. proudly present you the products of our brand Senna & Stype that only in this part of Europe produce studio and film products such as cranes, dollycam and robocam system which allows you to control multiple cameras from one location. Many televisions have bought our products and we are happy that they had no complaints. I shall quote a few: DM clock, Capital Netvork (CRO), Tv Velenje (SLO), Ri tv (CRO), Tv Slavonski Brod (CRO), RTRS Banja Luka (BIH), As TV (BIH), Alpha TV (BIH), Tv Oslo and many private productions. Our team of engineers is many years in contact with expert handlers with other cranes. Listening to their experiences, concerns and desires we came to the product that is better and much cheaper than many other. Big advantage of our product is specific technical support that we guarantee in the shortest possible time – sometimes even the same day. Products Total Licensing Ltd Francesca Ash Publisher 4 Wadhurst Business Park Faircrouch Lane Wadhurst, East Sussex TN5 6PT, England T: +44 1892 782220; F: +44 1892 782226 e-mail: email@example.com website: www.totallicensing.com Published quarterly, Total Licensing is the leading magazine for the worldwide licensing community. The magazine now has readers from 103 countries together with advertisers from 30 territories. Which led to Creata becoming a premier organizer of events, conferences, forums, media all of them dedicated to licensing and merchandising industry and New Europe. Contribution to Creata’s field of expertise is specialization in premiums, promotion and production of styleguide books. 1. Our new crane model “Sniper” has modular length from 3 to 12 meters and has the ability to memorize the path of the head which includes memory and command-wide zoom, iris and focus. Crane has 10 targeting memory. The most important feature of the crane (which is our invention and patent) is the target object record (leaders, singers, or for something/someone else). This means that you can rotate crane in all directions, and the head itself rotates obstacle to the house and keeps him constantly in the middle of the monitor. This option allows that anyone can work with the Sniper, not just rare experts. 2. “One Dolly” is the first electronic dolly made in this part of Europe controlled via joystick that allows the movement of the camera in all directions and control of zoom and focus for all objectives. Dolly moving rails at length, has a perfectly easy movement, and high speed. 3. “Robocam“ system is a robotized system of three or more tripods that are designed so that one man controls everything from directing to camera in studio. Televsions who bought this product record studio interviews, concerts but also can be combined with the first two our products. Within each issue, Total Licensing covers news, features and territory profiles together with in-depth trade show previews and reviews from as far a field as New York, London, Dubai, Tokyo Hong Kong and Europe. The magazine also covers different licensing sectors including entertainment, brands, sports, art and design etc. Total Licensing is published in digital and printed formats. Over the last year, the magazine has led the way in promoting licensing activities to its worldwide audience of licensees, manufacturers, retailers and others.
Ultra link d.o.o Renata Brkić CEO Bosanska 1, HR-10000 Zagreb T: +385 1 3701 457 F: +385 1 3701 457 e-mail: info@professor_balthazar.com website: www.professor-balthazar.com Ultra link exibits as a property seller for TV rights and merchandising for all territories. Property: Professor Balthazar Professor Balthazar is a pleasant scientist in a city with unusual inhabitants. They all turn to him for help on their equally unusual problems. Professor’s inventions and machine John Wiley & Sons, Inc. Marc Jeffrey Mikulich Vice President, Brand Management & International Rights River Street 111 mailstop 4-02, 07030 Hoboken, USA T: +1 201 748 6000 F: +1 201 748 8641 e-mail: firstname.lastname@example.org website: www.wiley.com www.dummies.com www.frommers.com www.cliffsnotes.com producing a miraculous beverage solves all kinds of problems to the city’s inhabitants. Professor Balthazra’s character is immortal and endlessly interesting because his universal messages have been helping children to become better people. He has taught us that learning can solve our most difficult problems, that we have to accept differences, that we should be bright spirited and good, and that other people’s happiness should make us happy. He doesn’t solve the problems with violence; instead he approaches them rationally, but also he uses his imagination to come to a solution.“There is no point in looking for Balthazar City on the map or checking the numbers in the telephone book. You just need to follow the trail of the smile and good deeds, and listen to the faraway, cheerful song in the wind.” Description of Wiley: Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Properties: For Dummies, Frommer’s, CliffsNotes, How To Cook Everything, Webster’s New World
PrOPErTiES FOr 2010
FREMANTLEMEDIA LICENSING GERMANY
The X Factor
The Farmer Wants a Wife
The Price is Right
Bang on the Door
H20 – Just Add Water
The Elephant Princess
FrEManTlEMEdia liCEnSinG GErManY
From super-hits like Idols and Got Talent, to great graphic properties like Rebecca Bonbon and Bang on the Door, FremantleMedia Licensing Germany’s 2010 portfolio offers opportunities across all licensing areas. Visit us at stand 51 for more information.
For more information contact: Antje Roestel Merchandising Manager Germany, Eastern, Central & Southern Europe T: +49 (0)331 70 60 667 E: email@example.com www.fremantlemedia.com
ProPerty inDeX ProPerty inDeX ProPerty inDeX
PROPERTY american retro Museum archie astro Boy Bang on the door DESCRIPTION Vintage illustrations to some of the world’s most famous picture books comics for tweens, adults and kids 6-14 years tV-series from manga comic originally created 1952 Bang on the Door (BotD) has been a successful design brand for over 20 years. With a proven track record and a portfolio of over 750 characters, licensees and retailers have a unique opportunity to market exclusive product ranges for their customers. With the creative support of the original creators and a vibrant design team, BotD continually refresh and update their artwork portfolio. Most recent additions include “guitar star” for boys and “Make Me famous” for girls. UK licensees include holland Publishing (activity books), Madcatz (gaming accessories), Mindscape (nintendo games), hallmark (stationery), Mothercare (apparel). BotD is now represented by 10 international agents worldwide. Bang on the Door has recently refreshed many of their popular characters such as groovy chick, football crazy and fairy girl, and also has a new website which has become the major hub for all fans, www.bangonthedoor.com. there has also been a great reaction to the new faBri animals range based on Bang on the Door’s classic animals. a design property for girls all ages animated claymation tV-series for kids 4-6 years
Barcode Kitties Bert & ernie Beverly hills Polo club Bumba chuggington city of friends cliffsnotes
clone Wars curious george Despicable Me Disney Dora the explorer DragonBall elephant Princess
animated tV-series for kids 3-6 years animated tV-series for kids 2-6 years often imitated but never equaled, cliffsnotes® are the original and still most widely recognized study guides in use today. research shows that among today’s students, parents, and adults in general, cliffnotes® have more than double the recognition of the leading competitive study aid brand. cliffsnotes® have been described by the new york times as “an american icon.” animated tV-series - for kids 6-12 years & families tV-series and classic animation for 2-7 years animated movie – releasing WW summer 2010 tV-series broadcast in 125 markets. tV-movie releasing 2010 tV-series based on manga comic the next hit by producer Jonathan M. shiff (“h2o – Just add Water”). a hip comedy/fairy tale featuring lots of rock music, fun magic and a unique blaze of color. special powers, great music, fun magic, a captivating blend of humour and drama, fantasy and realism - this is the story of alex, who learns on
PROPERTY DESCRIPTION her 16th birthday that she is a princess and heiress to the throne of a magical kingdom in a parallel universe. and that she has magical powers! Will she give up her rock band and comfortable life in the suburbs to become the queen of Manjipoor? • after “h20 – Just add water” the next hit by producer Jonathan M. shiff • Licensee-Partners all over the world • a topic very suitable for the merchandising sector • Unique blaze of color • a hip comedy/fairy tale featuring lots of rock music, fun and magic • compelling symbiosis of exotic fantasy visuals and suburban setting • excellent pictures and a detailed styleguide is available Music & lyrics for teens and up also a classic by astrid Lindgren for kids up to 12 years Movie – releasing september/october 2009 from the 1950’s for all ages Publishing and gift property for all ages What started out as one book has grown into a dynamic, international, multimedia knowledge brand. although each for Dummies® product is unique, all products offer the same promise of demystifying a confusing or intimidating topic and empowering you to succeed. now — with more than 200 million books in print — for Dummies® products show you how to do everything — manage finances, run a business, maximize software, plan a trip, get healthy, train a dog, program code, and much more. Welcome to the world of for Dummies®! frommer’s® is the #1 travel brand in north america. since the 1957 publication of arthur frommer’s® revolutionary europe on $5 a Day, the frommer’s® brand has made travel easier for millions of consumers. today, the frommer’s® brand includes over 350 guidebooks, the popular frommers.com® web site, rated #1 travel Web site by Pc Magazine. the best trips start here. animated tV-series for all ages Live action movie – released august 2010 classic toy-line for boys 3-10 years
eMi Lyrics emil i Lönneberga fame felix the cat fifi floras hill for Dummies
garfield gi Joe gormiti got talent graditelj Bob h2o – Just add Water
Live action tV-series from australia for children, pre-teens & teenagers h2o is an adventure-drama about how you stay „normal“ – even if you are part mermaid! three modern teenage girls suddenly discover that they possess a special power when they come in contact with water. cleo, emma and rikki are entirely different 16-year-old girls, who are on their way to becoming adults. But since when does growing up have
Can we lend you a helping brand?
Visit us at Dummies.com
Wiley, the Wiley logo, For Dummies, the Dummies Man logo, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates.
PROPERTY DESCRIPTION something to do with turning into a mermaid and getting special powers? the lives of these three teenagers will change forever, but they will learn more about themselves and about the power of friendship. a Japanese design and fashion icon for girls and women all ages Lapitch, the little shoemaker (hlapic, cro), famous croatian animated children character, developed on the a fairy tale “the adventures of Lapitch, the little shoemaker” by famous croatian writer ivana Brlic Mazuranic. it is a story about adventures of a little mouse, the brave and intelligent shoemaker. the unique croatian children market brand Lapitch, developed and still being developed within croatia fiLM, includes: - animated feature film Lapitch, the Little shoemaker - animated series of Lapitch, the Little shoemaker - children’s entertainment and educational television show Lapitch’s television - animated series Lapitch sports games - interactive cD roMs obey our signs, Lapitch’s sports and Learning Letters and numbers With Lapitch - a series of various products featuring Lapitch and his friends which are sold in Lapitch’s stores in croatia through licence and through own-production. animated tV-series for girls 6-11 years anchored by the best-selling book, how to cook everything® is the perfect brand to inspire confidence in cooking consumers of all levels. animated movie – releasing spring 2010 tV-series for tweens 9-14 years & kids 6-11 a Japanese design property for girls up to 15 years an animated design figure for teens & tweens astrid Lingren classic for kids up to 12 years a children’s book created in 1964 for preschool classic brand since 1943 for all ages. new animated tV-series for boys 6-9 years for girls 6-9 years animated tV-series for kids 2-5 years and mothers/caretakers Merlin is the exciting, ambitious and action-packed new drama which sees the myths, monsters and legends revitalised and given a modern twist. the story starts with the young Merlin leaving home for the first time and arriving in camelot; a Kingdom where magic is banned. throughout the series we see the relationship between Merlin and the young Prince arthur develop as they face danger from evil sorcerers and magical beasts. Merlin is an exciting quality drama suitable for the whole family. cinematic in scale with stunning young stars, powerful character actors and internationally recognised guest stars. Merlin is a primetime show, satisfying the huge consumer appetite for magic Modern in attitude with inspiration to kids, drama lovers of all ages and huge action appeal.
hello Kitty hlapić / Lapitch
horseland how to cook everything how to train your Dragon icarly ichigoichie idols it’s happy Bunny Karlsson Laban Le Petit Prince Littlest Pet shop Mama Mirabelle Merlin
PROPERTY Miss Dolly Moshi Moshi Kawaii Mr Men Little Miss MtV brand My Little Pony naruto national geographic nhL nihao Kai-Lan noddy obermind Peanuts Peppa Pig Pink Panther Pippi Långstrump Professor Balthazar DESCRIPTION a design property for girls 6-10 years a Japanese design property for kids up to 9 years and teenage girls and older fashiondriven line for 18-35 years and teens/tweens new brand strategy created for consumer products for girls 3-6 years animated manga tV-series and publishing for boys 6 and up a brand that represents nature, animals, travel, photography etc for men & women nhL ishockey team for men all ages Design property for girls 8+ animated tV-series for boys 2-6 years animated movie – releasing winter 2010 classic design for kids 5-11 years and women 18-49 years tV-series starts fall 2009. Movie “Pink Panther Deux” released february 2009 a classic by astrid Lindgren. Pippi Longstocking is translated to over 50 languages. for kids up to 12 years. Professor Balthazar is a pleasant scientist in a city with unusual inhabitants. they all turn to him for help on their equally unusual problems. Professor’s inventions and machine producing a miraculous beverage solves all kinds of problems to the city’s inhabitants. Professor Balthazra’s character is immortal and endlessly interesting because his universal messages have been helping children to become better people. he has taught us that learning can solve our most difficult problems, that we have to accept differences, that we should be bright spirited and good, and that other people’s happiness should make us happy. he doesn’t solve the problems with violence; instead he approaches them rationally, but also he uses his imagination to come to a solution. “there is no point in looking for Balthazar city on the map or checking the numbers in the telephone book. you just need to follow the trail of the smile and good deeds, and listen to the faraway, cheerful song in the wind.” • an exciting new character design, drawn by the creator of hello Kitty • a fashion-led brand with opportunities across apparel, accessories, gifting, stationery and all major categories • aimed at females 14-25 the strength of the brand is attracting significant interest, with major licensees already signed up for a global rollout – making rebecca Bonbon the must-have design-led property for the forthcoming year. Who is that girl? rebecca is a little french bulldog. Born in Paris, an american high society tourist brought her home to new york. since then, rebecca is enjoying all the indulgence of a luxury lifestyle, living in a fancy penthouse appartment opposite central Park. she loves going for a walk, meeting her friends and wearing her best outfits. Last but not least she dies for candy – hence her nick name „rebecca Bonbon“. internationally known circus with heritage since 1871
ringling Bros. and Barnum Bailey
PROPERTY roary secret agent iZZy sesame street shrek 4 some Like it hot south Park spongeBob squarepants strawberry shortcake teletubbies the Dog the Land Before time the Last airbender the Mr Men show the X-factor timmy totally spies transformers transformers Movie ii UcLa UMKo trademark DESCRIPTION interactive tV show for children animated emmy-award winning tV-series for pre-school animated movie – releasing WW summer 2010 Movie released in 1959 with Marilyn Monroe animated tV-series for males 18-49 years and females 18-34 tV-series airing world wide. for kids 4-9 years & teens animated tV-series for girls 2-7 years and moms animated tV-series for kids up to 4 years and early teens animated tV-series for kids 2-6 years animated movie – releasing May 2010. tV-series planned for Q1 2011 animated tV-series for kids 4-7 years
Universal studios Monsters Urban Vocab Webster’s new World
animated tV-series for girls 6-12 years for boys 4+ (animated) & boys 12+ (Universe) Live action movie – releasing June 2010 UcLa brand for teens and also men & women all ages UMKo is the multichannel brand. UMKo is a character, developed in hollywood, Usa. character advantage is in its design with which can identify both, boys and girls. UMKo is “the kiddo”. it is something special. free, easy, relaxed, funny, witty and clever at the same time. UMKo trademark respects values, rejects aggression and it has educational elements. it is suitable for children between 4 to 12 years. trademark UMKo is promoted throughout several communication channels with strong presence in media. UMKo tV show had more than 60 broadcasts on slovenian’s first national tV programme. Web portal has more than 20.000 members. in cooperation with one of the biggest global manufacturer and distributer, UMKo has its own events in biggest shopping centers all over slovenia. there are several producers and the bank that we gave license permission for production of UMKo products (bank saving account for children, clothings, socks, school slippers, class schedules, drawing block, cardboard folder, calendar, key-chains, pillows, quilts, gum bonbons, milk slice). animated series are in the making. for movie lovers of all ages Design brand for men and women 14-24 years for nearly half a century, Webster’s new World has set the standard of excellence for dictionaries, thesauri, and specialized reference materials in the home, office and classroom. animated classic for kids 6-12 years
Winx Woody Woodpecker
What is NEW EUROPE
the term “new europe” begs a definition. for most people it signifies a new order of europe - a europe without the iron curtain, without economic barriers, without intellectual barriers. But… 1 - New Europe is a rhetorical term used by conservative political analysts in the United states to describe european post-communist era countries. 2 - New Europe is a term used for the twelve new members of the european Union that joined the community in May 2004 and January 2007. 3 - Very often, New Europe became sinonym for eastern europe. eastern europe as defined by the United nations statistics Division, includes the countries of Bulgaria, czech republic, hungary, Poland, romania, russian federation and slovakia as well as the slavic republics of Belarus, Moldova and Ukraine. in some sources, eastern europe is defined as the nations bordered by the Baltic and Barents seas on the north; the adriatic, Black, and caspian seas and the caucasus Mountains on the south; and the Ural Mountains. Using this definition, the nations of albania, Bosnia and herzegovina, croatia, serbia and Montenegro (formerly yugoslavia), which the UnsD categorizes as southern europe, would be included. this definition also includes the Baltic republics of estonia, Latvia, and Lithuania, considered by the Un as northern europe. the transcaucasian countries of armenia, azerbaijan, and georgia are included in
this definition, though they are defined by the Un as western asia.
the term “eastern europe” is often used to refer to all european countries that were previously ruled by communist regimes (the eastern Bloc), due to the concept of the “iron curtain” separating Western europe
What is NEW EUROPE
and soviet-controlled eastern europe throughout the period of the cold War. Prior to german reunification, east germany was often described as an eastern european country. 4 - Michael Palin explores a New Europe: in his latest television series Michael Palin has travelled throughout eastern europe to explore how the region and its people have developed since the fall of the Berlin Wall almost two decades ago.
What is NEW EUROPE
“new europe, as the title suggests, is about the vigour and vitality of that half of europe which has, for most of my lifetime been seen as grey, secretive and unwelcoming. i am happy to report that almost everywhere we went in the 20 countries of our journey, there was evidence for our licensing and merchandising industry event new europe is central and eastern europe, southeast europe and cis region + some neighbourhood countries. We can talk about new Licensing europe: albania, austria, azerbaijan, armenia, Belarus, Bosnia and herzegovina, Bulgaria, croatia, cyprus, czech republic, estonia, georgia, greece, hungary, israel, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, romania, russia, serbia, slovakia, slovenia, turkey, tajikistan, turkmenistan, Ukraine, Uzbekistan Licensing and merchandising in the New Europe: The Spirit of Co-operation for the first time, licensing and merchanddising industry gathers all kind of professionals from central and eastern europe, south-east europe and cis region. Participants will have an excellent opportunity to communicate with each other and go through all critical issues and questions. the “What works in Developed licensing world should work in new europe too” premise will be closely looked at. Unified business model often pushed by larger licensing and merchandising industry players is not always the best strategy to choose. regional and cultural differences along with non-uniform legal conditions of cee, see and cis region may create a need for specific market approach.
that people were pleased to see us, anxious to talk to us and full of stories to tell.” UK BBc 2007, Us travel channel 2008 the boundaries of new europe, therefore, are subject to considerable overlap and fluctuation depending on the context in which they are used, which makes differentiation difficult. global regions are often of social constructs defined by abstract, neutral criteria and not necessarily strict physical features.
What is NEW EUROPE
facts in 2008 the worldwide licensing industry was worth approximately $170bn at retail, with the Usa generating approximately $110bn (approximately $5.805bn in royalties) and europe $34bn. (sources: ePM communications for retail and LiMa for royalty information). overall the size of the licensing industry has remained fairly static over the last 5 years, growing just 0.7% in the Us 2008 vs 2007. Within this, character and entertainment licensing makes up the bulk of activity with around 44% of the market; corporate brands &
Definitions & GLOSSARY OF TERMINOLOGY
in a nutshell, licensing is a different way of thinking about the use of „intellectual property“ – which is the legal term of someones idea. Whether it’s a patent, trademark or original work like a film, book, cartoon, or video game – licensing provides a framework to unite the owners of these ideas with the people who know how to sell them. Licensing can be lucrative for: creative people who provide the ideas, business people to promote the ideas and bring products to market, and agents to spot new opportunities and act on them! Licensing is a contractual method of developing and exploiting intellectual property by transferring rights of use to third parties without the transfer of ownership. from a legal perspective, licensing involves complex issues of contract, tax, antitrust, international, tort, and intellectual property law. from a business perspective, licensing involves a weighing of the advantages of licensing against the disadvantages in comparision to alternative types of vertical distribution systems. Licensing is the business of leasing the right to use a legally protected name, graphic, logo, saying or likeness in conjunction with a product, promotion, or service. it is usually accomplished by a formal agreement between the owner or agent of the mark (the Licensor) and the prospective Licensee who is either a manufacturer, supplier of services or an agent on behalf of them.
DEFINITIONS & GLOSSARY OF TERMINOLOGY
trademarks make up roughly 19%; sport 14%, fashion 14%, collegiate 3%, art 3%. there have been shifts within the industry. noticeably character and entertainment licenses have declined slightly with art, corporate and personality brands growing significantly. the key indicator is what is in retail. it would appear that retailers are concentrating on the brands that are tried and tested and will provide solid sales. these are being ‘topped up by promotional licenses, for instance around blockbuster movies. retailers are more frequently launching their own brands. source: Licensingpages
ProPerty sectors • television and movie licensing: television programmes or series; movies etc • sports licensing: individual clubs; championships etc • event licensing: sporting events; film or music events; calendar dates e.g. Millennium etc • art & Design licensing: Photographs; paintings; designs etc • food and Drink licensing: food retail outlet promotions; on pack promotions; individual products or ranges etc • Personality licensing: individuals, dead or alive, in all fields from sport, Music, film to science. • institutional licensing: Museums; galleries; tourist attractions; charitable organisations; cities or regions etc • corporate brand licensing: individual corporations or organisations • Music licensing: individual artists or bands; club nights etc • fashion brand licensing: fashion or designer labels etc • Magazine brand licensing: Lifestyle and specialist magazines etc source: Licensingpages
DEFINITIONS & GLOSSARY OF TERMINOLOGY
What are the Different ProPerty tyPes or Different categories of Licensing? according to ePM, publishers of the Licensing Letter, the following were listed as property types (additionally, there are eleven licensing “property types.”) Art: original art and designs. examples would be norman rockwell, thomas Kincade, Picasso, and Mary engelbreit. Character/Entertainment: characters who are best known from entertainment, publishing and toys. examples would include the Looney tunes characters, the simpsons, sesame street characters, star Wars, Winnie the Pooh, spiderman, Batman, and hundreds of others. Celebrity / Estates: examples include albert einstein, elvis, James Dean, Marilyn Monroe, and the three stooges. Collegiate: schools who license their names to manufacturers. examples are notre Dame, UcLa, harvard, and hundreds of other ncaa schools, and the various Bowl games and athletic conferences. Fashion: Licenses from the world of design and fashion. examples are calvin Klein, ralph Lauren, fUBU, tommy hilfiger, and many others. Music: elvis, Jessica simpson, tim Mcgraw, the Beatles, and dozens of other artists from a wide range of music and performers. Non-profit: examples would be american red cross, asPca, national audubon society, american heart association, and the World Wildlife fund. Publishing: examples would be good housekeeping, Playboy, sports illustrated, Popular Mechanics, hot rod Magazine, seventeen, teen, and rolling stone. sports (leagues, individuals): Leagues including the nBa, nfL,nhL and MLB. individual athletes would include shaq, arnold Palmer, tiger Woods, george foreman, and Lance armstrong. also, nascar, WWe, Wimbledon, and the indy 500 would fall into this category. Toys & Games: Barbie, g.i. Joe, hot Wheels, and Bratz, among many others. Trademarks / Brands: examples of this type would be samsonite, Jeep, harley Davidson, anheuser-Busch,
McDonald’s, coca cola, ford Motors, Pillsbury, general Motors family of products and many others. the important thing to remember is that regardless of the licenses you select to apply to your product, treat them as an important part of your marketing plan. By that we mean that the success of licensing is directly proportionate to the amount of work and the quality of the preparation that you put into the project. according to the Licensing Letter, the business is divided into eighteen “product categories.” some examples of product categories are: apparel; domestics; electronics; food beverage; home furnishings; health and beauty; house wares; publishing; sporting goods; and toys and games. Licensing seeMs to haVe its oWn UniQUe LangUage. What are soMe of the Key eLeMents of a Licensing agreeMent? in Karen raugust’s book, the Licensing Business handbook, the following concise definitions were given: Advance: Part of the payment required for a license, usually due upon contract signing. Most often, it is a portion of the guarantee rather than an additional payment. Guarantee: a minimum royalty payment, usually based on expected sales. actual royalty payments accrue against the guarantee amount: Whatever remains of the guarantee after total royalties are tallied is due at the end of the contract period. if royalties exceed the minimum guarantee, no further money is owed. Royalty: the basic form of payment in a licensing agreement; usually a percentage of the net sales price of each unit sold. Royalty Reporting: the act of providing licensors with accurate and detailed information on sales results and royalties due over a period of time. Licensing fee: 1) a flat fee required as payment for use of a license. an alternative to a royalty, generally for promotional or advertising uses rather than retail prod-
Definitions & GLOSSARY OF TERMINOLOGY
DEFINITIONS & GLOSSARY OF TERMINOLOGY
ucts. 2) sometimes used in reference to the guarantee. Net Sales: amount to which royalties are applied. Usually is the wholesale price to retailers, less certain allowable deductions. Term: Duration of a licensing agreement. Varies, but commonly two to three years for entertainment properties, longer for fashion and corporate trademarks. Sell-off period: a specified period of time after the termination of a licensing agreement during which licensees have the opportunity to dispose of excess inventories of licensed merchandise on a non-exclusive basis. after the sell-off period, the licensee is not allowed to let merchandise reach the market. More terms used within the licensing industry. Agent: a company or individual that handles the licensing rights on behalf of a licensor. a typical contract with an agent may run for 3 to 5 years covering either single or multiple territories. Brand Extension: taking the core equities and name of a branded product and transfering them to a different product in the same market sector. Copyright: the right to copy or reproduce. originally set up to protect the copying of literacy, dramatic, musical or artistic work, copyright concerns protecting the expression of an idea, rather than the idea itself. normally lies with the creator of the work. Counterfeit: ‘fake’ products or services that replicate or mimick the originals in design and look. Distribution channel: the types of sales outlets or avenues through which the licensed product or service will be sold. they may include retail outlets such as department or specialist stores, tv or on-line shopping networks, third party advisors or associated groups and direct response mechanisms such as direct mail or catalogues. Infringement: Usually the breach or contravention of an entity’s rights. this may include counterfeit products, unauthorised usage or reproduction of properties. Licensee: the manufacturer or distributor of a product or service that has purchased use of a license to sell products to retailers. Major retailers can also be
Definitions & GLOSSARY OF TERMINOLOGY
licensees as they often sign license agreements directly with licensors. Licensed product: a product that incorporates a licensed property. Licensed territory: the geographic region in which the license can be used. Licensor: the owner of the licensed property or brand. e.g. Bugs Bunny is owned by Warner Bros, so Warner Bros is the licensor of Bugs Bunny. Product liability insurance: insurance against prosecution in the event of the misperformance and subsequent damages caused by the use of a product. Property (or intellectual Property): the term for the brands or items that are licensed. these may be in the form of a brand name or logo, likeness, character, artwork, design, sporting or other event, personality or phrase. Point of sale material: Promotional or other literature and communication tools in or around the retail outlet or environment. Qualitative research: a type of research that involves seeking in depth information about a subject, often looking at attitudes, perceptions and usage behaviour. normally conducted with small groups of people. Quantitative research: a type of research that seeks to quantify (support with numbers) opinions, assumptions or behaviour. Methodologies may include questionnaires, telephone or other polls. Retailer: the organisation or outlet that sells the product or service to the trade or end consumer. Royalty: the remuneration paid by the licensee to the licensor for use of the licensed property. normally in the format of an agreed percentage on sales and payable quarterly. Sub licensee: additonal licensee(manufacturer/supplier)appointed by the principal licensee. support companies: organisations or individuals that provide services to the licensing industry, which may include: lawyers, accountants, promotions agencies, designers and consultants. Trademark: “any sign capable of being represented graphically, which is capable of distinguishing goods or services of one undertaking from another”.
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HOTELS AND RESORTS FOR LICENSING FACTORY NEW EUROPE
V. nazora 6, 52210 rovinj, t: +385 52 800 300 e-mail: firstname.lastname@example.org Website: www.maistra.com
Maistra, inc. is a leading hotel company in croatia and is a part of the adris group concern. tourist objects of Maistra are located at the prestigious locations in rovinj and Vrsar, two beautiful istrian tourist centres of exceptional natural and cultural-historic values. Maistra, inc. was created in March, 2005, inheriting 50 years of experience in tourist business, which in combination with application of new technologies, through implementation of international standards of tourism industry, respect of all norms of sustainable development and a special sensibility towards environment preservation as the most important resource, and represent the foundation of future company development. Maistra, inc. has set ambitious goals for itself regarding the development of tourism portfolio and creating and building of own tourism brands of the highest quality content and services. in accordance with the set goals, Maistra, inc. has positioned itself as a leader of the national tourism development. the mission of Maistra, inc. is to become a first-class and recognisable tourism company and destination on the adriatic coast which will, with the strong reliance on destination brands and offering of authentic istrian, croatian and Mediterranean atmosphere, highly personalised and hospitable services, and the development of modern and competitive content, enable the making of true experiences with the goal of satisfying the needs of the most demanding guests and with the goal of positioning among the best tourist companies on the Mediterranean.
hotels and resorts for LICENSING FACTORY NEW EUROPE
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