Promoting Wellness Tourism in Southeast Asia

PROMOTING WELLNESS TOUIRSM IN SOUTHEAST ASIA WITH
REFRENCE TO M.I.C.E
By: Sneha Baburao Talwar

Course: M.I.C.E MANAGEMENT PROGARAM
Project Guide: ANAGHA HAZARE
Institute: Kuoni Academy
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Fondazione Campus Studi del Mediterraneo

Via del Seminario Prima, 790 - 55100 - Monte San Quirico Lucca Tel. +39 0583 333420 Fax +39
0583 333256 P.IVA 01848560460
info@fondazionecampus.it - www.fondazionecampus.it
Consulting Project
WORK DESRIPTION DOCUMENT
AUTHOR:
NAME : SNEHA BABURAO TALWAR
Tel./Mobile : 7738934545
E-mail : snehatalwar11@gmail.com
ON BEHALF OF:
COMPANY : Kuoni Academy
ADDRESS (Tel./E-mail) : 604, 6th Floor, Jay Antriksh Building, Behind Antiksh Thakur
House, Marol Makhwana Road, Andheri (E). Mumbai – 400059
CONTACT PERSON in the company : Anagha Hazare
TUTOR:
NAME : Anagha Hazare
Contact Details (Tel./E-mail):

Contact Number : +91 7400 462 999
Email : angha.hazare@kuoniacademy.co.in
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 CONSULTING PROJECT TITLE :
PROMOTING WELLNESS TOUIRSM IN SOUTHEAST ASIA

WITH REFRENCE TO M.I.C.E
SUBJECT OF THE STUDY:
Main contents of the project work : As the hotels are most important and
beneficial part of the wellness events or we can say for today’s growing
MICE industry, hotels and resorts are the crucial part of the wellness tourism
and they holding the different kind of events and making event grand
successful and memorable one. So as same as of in country Southeast Asia,
Europe, India etc. Are hosting MICE events.
As there are many innovative and creative ideas as for hosting the
MICE events. For wellness tourism like on spa resort, beach resort and
hotels. But hotels added the more popularity as they are having on stop for
all concepts as they including package. So southeast Asia is the placing the
top position for hosting such wellness tourism related to MICE, in this project
we can get to learn or we get to know about the various strategies for
wellness tourism, hotels and spa are making and encouraging or demanding
the MICE organizer that to host such event in their concern and making the
brand more famous with more advertisement and strategies.
Research already done in this topic

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As till of now many research has been done on this topic.

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Key points / main observation:
As in this subject we get to know the are the prime keys importance of the
MICE event that in today’s time many multi-national or big companies are
having their annual income with their valuable and respected employees so
they are arranging the MICE meetings on such destination. So that the busy
schedule of the employee can get some free time later attending such kinds
of meetings and then they spend their personal time by the schedule get
over. So however in this topic we come to know the observation like how the
hotels and resort approach to clients for hosting or introducing such events
and what the strategies are they are using to encourage and boost to the
MICE clients.
OBJECTIVES
Main objectives of the project, main point of interest:
As in this topic we came to know about objectives of the wellness tourism

related to MICE industry. In this subject we are getting information about how
hotels are boosting or encouraging to MICE industry to host such event and
incentives to making the wide range of hotels as familiar to hosting the MICE
events as the strategies, marketing, advertising policy, quality of brand etc.
As on this topic the main factors is that how they actual work and developing
area with their exclusive technology and very well qualified planning.
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EXPECTED RESULT:
As the result on this topic will be getting expected with this kind of excellent
and very well experienced techniques and planning the marketing strategies
of wellness tourism are the great extent that the MICE industry is comfort
from their end. various kind of planning and techniques would be more
beneficial for getting the best result.
Result which shell be obtained / are expected from the conduction of

the project work:
As the result of this project we getting expected information with different

kind of excellent and highly experienced techniques and planning the
marketing strategies of wellness tourism in southeast Asia, the hotels and
resort of the southeast Asia are at a great boundary that MICE industry ia at
comfort from to their end. As they are one destination shop for such events.
And in this topic there are various kinds of planning techniques and
strategies would be more beneficial for getting the best results.
TRAVEL MANAGEMENT & TELE-SALES PROGRAMME/ M.C.I.E.

MANAGEMENT PROGRAMME/TRAVEL MANAGEMENT PROGRAMME
MOUDLE AND KNOWLEDGE BASE INVOLVED:
As this project is been totally based on tourism industry and as we had opted
for the MICE management programme, so in this we are gone through with
modules the tourism service, the understanding the MICE module so that we
get to know that the hotels and resorts are playing very important role in
wellness tourism in southeast Asia and also playing crucial role for attracting
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the MICE industry after all hotels are most important part of MICE industry.
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METHODS AND RESORCES:
This project is based on data collected by means of the primary and

secondary resources. Also my own research, thoughts, vision and writings.
And also gathered the articles from the magazines, books, newspaper and
electronic sources such as internet and blog for completing my assignment.
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DECLARATION
I, Ms. SNEHA B TALWAR, Daughter of Baburao Talwar, Student of

M.I.C.E. Management programme Batch No 04 of Andheri Centre of Kuoni
Academy, hereby declare that is Final Project PROMOTING WELLNESS
TOURISM IN SOUTHEAST AISA RELATEAD TO MICE Management
programme curriculum, is an original work of time. It has been done under
the guidance of Anagha Hazare and has been done between 10/11/2017 to
06/12/2017
PLACE: Mumbai Centre, Andheri
DATE: 6th DECEMBER, 2017
Signature:
Name: Sneha B Talwar.

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CERIFICATION
I, Anagha Hazare, faculty of Kuoni Academy certify that Ms. Sneha Talwar
Daughter of Baburao Talwar, student of MICE management programme,
Batch No 04 of Andheri Centre of Kuoni Academy, has done the Final
Project: PROMOTING WELLNESS TOURISM IN SOUTHEAST ASIA
RELATED TO MICE which part of her M.I.I.C Management Programme
curriculum under my guidance between 10/11/2017 to 6/12/2017.
PLACE: Mumbai Centre, Andheri
DATE: 6th DECEMBER, 2017
Signature:
Name: Anagha Hazare
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ACKNOWLEDGEMENT
During the course of me doing the project, PROMOTING WELLNESS
TOUIRSM IN SOUTHEAST ASIA RELATED TO MICE quite few people
Helped me gathering data and in guiding me through the work. I would like to
Mention their name:
AKASH MASKE
ARPITA ROY
RAJESHREE KAMBLE
Signature
Name: Sneha Baburao Talwar.
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Table of Contents
Sr. No Topic Page No

1 INTRODUCTION 11
2 HISTORY 13
3 MICE INDUSTRY 14
4 COMPONETS OF MICE TOURISM 17
5 GROWTH AND IMPORTANTNCE 19
6 WELLNESS TOUIRSM 23
7 OBJECTIVES OF WELLNESS TOUIRSM 26
8 FACTOURS INFLUSING ON WELLNESS 27
TOUIRSM
9 TOUROIST TRAVEL MOTIVE 29
10 WELLNESS TOURISM IN SOUTHEAST ASIA 30
11 SOUTHEAST ASIAN WELLNESS SPA 30
LEADING THE WAY
12 PROMOTE WELLNESS TOUIRSM 31
13 CONCLUTION 37
14 Bibliography / Webliography 38
15 BUSINESS TRAVEL ITINERARY 39
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1. Introduction
Nowadays, the global worlds are travelling world. People eagerly travel
national and international destination. For business or personal purpose or a
reasons. Due to understanding between the countries around the globe
business professional travel and personal leisure to attend the Meetings,
Conferences and Exhibitions to share and exchange ideas and information
discuss and solve the queries and trade one’s product and service. This
business activity plays a very vital role in travel industry. Due to that not only
our expand existing business
but also increase and improve the international relations between the
partners globally. MICE are a type of tourism which large group, usually
planed well in advance are bought together for particular purpose.
For business professionals MICE provide good facilities such as
accommodation, accessibility, F&B service etc for refreshment MICE events
are not only held at national level throughout the year in different countries to
plan and execute business activities for companies. To make this event
successfully and provide a sati factionary result to professionals and
customers is the responsibilities of MICE. In today’s business travel world
people like travel with pleasure, so if any business events are to be attending
at new destinations, so it’s natural that professionals a business man will
explore attraction of that place after the work has been done.
Tourism is “the activities of persons travelling to and staying in places outside
their use environment for not more than one consecutive for leisure, business
and other purposes”.
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MICE tourism, the future of business tourism is the next big growth engine of
global tourism industry. The globe has witnessed excessive potential MICE
tourism and the unbreakable impact because it gives the economy directly or
indirectly a plus point to the verify of stakeholder. (Organizer, Peripheral
contractors) who are the main parts of the economic system. This
phenomenal concept brings about a bulk of hardware solution in coupled with
service support to aid an industry segment desperately to launch a new
product or popularize a new service offering. A religious organization trying to
sow the seeds of Pease and harmony. The government always try to make
change in their policy.
Business Travel Business Tourism
Broad term of Business Travel and Business Tourism
Daily commute to work
Individual Business
Delivering goods for customers trips
Moving good to market
Incentive travel
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International Conference
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Local, regional and international Meetings
Exhibition and trade fairs
2 HISTROY
Meeting in old times were discussion of common interests. Cities acted as

focal points. Rome, for example, had its Roman Forum and Comities. In
Latin, “conferential” means “to bring together” while auditorium means” a
place to listen.” MICE are a segment has grown a lot around the world. From
is since beginning a century ago. MICE have become a strong to stronger
and are now considered as well organized industry. UNWTO identifies the
internal strength of the industry in recognizing and popularizing. MICE
destination is around the globe. According to ICCA more than 11,000
meetings take place around the world. The major countries include are; -
Paris, Vienna, Madrid, Barcelona, Asia, pacific.
India occupies 35th position by the way of hosting 116 conferences. There
are Main factors impacting the MICE tourism such as-
Supportive government policy relationship
Best infrastructure for meetings, Accommodations and Entrainment.
Excellent connectivity with major worldwide destination
Objective tourism credentials
Well admire supported service sector
Matured industry in the back country
Safe and secure destination

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3 MICE
Fastest growing global economic development MICE (meetings, incentives

Travel, convection and exhibitions) has become one of the high growth
services
sectors globally because of its high potential value, creative benefits great
output, effect creating employment and business opportunity and a powerful
driving force for all related industries organizing international convention and
exhibition not only generates a great economic benefit for the host of the city
or a country. But also increase its exposure internationally.
Hence many countries or cities are recreating their attitudes towards
Tourism related service and industries. Since 2002 promoting and
developing the MICE industry has become one the most important
development strategies in Taiwan. This growing method has led to the
emergence of challenging jobs in an innovative sector that represents of the
fastest growing areas of service industry. Event Managers are in demand by
the organization that require specialist to deliver every facet of the event in
proactive and skilful manner.
What are the MICE?
The term of MICE in the context of travel is an acronym meeting, incentives,

conference and exhibition. The MICE market follows a specialized niche of
group tourism dedicated to planning, booking, and facilitating conferences,
seminars and other events and it’s a big profit maker in the travel industry.
The acronym is at the edge to fall out of tower and some prefer to call it
meetings industry or the events industry. It’s understandable that a reference
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That could be overhead to mean rodent might not be the desired image for
travel destination and accommodation. MICE tourism offers many other
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benefits to the economies such as business opportunities, destination of

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education and providing of trainings (peters & jones, 1996).peters and Jones
also argue that since there is no pick season for MICE tourism, it is also
beneficial for offsetting the low time for hotels, restaurants, travel agencies
and so forth when the leisure tourism is not at its peak. Thus this highly
potential form of tourism contributes high value added to tourism industry.
MICE concert which is stands for, meetings, Incentives, Conference and

Exhibition.
MICE tourism typically relates to the international industry that involved to co-
ordinate the hosting, management and promotion of the networking of
tourism business with other business (B2B) and of tourism business with
tourism consumer (B2C).
MICE tourism also related to provision of the event management service

which facilitate meetings, incentives, conference and exhibition and all type
of other venue on behalf of commercial operators and consumer throughout
the international tourism travel trade.
MICE is more commonly known as the "Meetings Industry"
Wikipedia describes MICE as a
MICE are the type of tourism in which large groups, usually planned well in
advance, are brought together for a particular purpose.
Dwyer and Forsyth, 1996 described MICE as
The Meetings, Incentives, Conventions and Exhibitions (MICE) sector consist

of activities including conventions, trade shows, seminars, events,
exhibitions and incentive travel.
MICE tourism mostly involves the development of a well-planned agenda by

the organizers of the event focus on a particular theme, topic or purpose,
such as professional trade organization, a regional interest or an
education topic.
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Meetings, Incentive Travels, Conventions and Exhibitions
Meetings
A meeting is the group of people coming together to discuss or exchange the
information and ideas. Some time meeting might be as small scale
conference by other.
The International Association of Professional Congress Organizers defines a

meeting as more number of people coming together in at one place for a
particular activity.
It can be a one-time event or it might regularly. A conference is similar to

meeting but usually has a specific objective and exchange of information. A
congress is usually a larger gathering. There are different kinds of meetings
such as board meeting, management meetings, shareholder meetings, client
meetings general meetings, committee meetings, training seminars, etc.
every meetings has their own meanings and important.
Incentive
Incentive travels include personal trips attention to happiness and excitement
and which may come to have little or no connection to business. Incentive
travel is the management job not only for rewarding but also motivating
sales. Representatives, dealers, distributors, support staff in some cases
customers. Usually, incentive trip will last three days, with hotel stay, tour
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packages and planning activity such as Dinner, Parties and games. This
market most developed in U.S, Europe and Asia’s developing country
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Convention
Convention is an event where the primary activity of the visitors is to attend
educational sessions, participates in meetings/discussions, socialize, or
attend other organized events.
Convention is gathering of people with common objectives. It is organized to
exchange the ideas and views and information of common interest to the
group. Those who interested in registration for the convention they can pay
fee for all the session, discussions, food and beverage, dinner and site-visit.
EXIBIHITION
Exhibitions can generally be described as ‘presentations of products and
services to an invited audience with the object of though a sale or informing
the visitors. Exhibition are activates organized to showcase new product,
service and information to those people who are interested, such as potential
customer or buyers. It is an event designed specifically to display and sell
goods to end users in particular market segment
Exhibition can also perform 7 main roles:
1. Buying
2. Selling
3. New product introducing
4. Media coverage
5. Gaining competitive intelligence
6. Updating industry developments and trends
7. Networking and problem solving
4. Components of MICE Tourism
MICE travel involves a number of components. Agents working in this area

must provide a enough range to travel and conference service for a large and
small groups and events of shorter and longer period of time.
The players in the MICE field include corporate meeting planners, meetings
and convention departments of hotels, conference canters or cruise ships,
food and beverage managers, logistics firms, private tour operators and
transfer companies, incentive houses, professional trade organizations,
tourism boards, tourism trade associations, and travel-selling professionals.
Due to organization and execution of plan, years in advance travel sellers
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specializing in MICE are usually connected with large corporate agencies.

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Destination mark themselves as MICE location and bid for MICE events

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through their convention and visitor bureaus. They should be able to offer
subsidies to attract large number of events because of the increased revenue
the visitors provide through their high economic impact on the destination.
Key Stakeholder in MICE Industry
Other Supporting Organization
Convention and Visitors Bureau

The government department and organization that promotes MICE activities
to guest and client while regulating and supporting MICE clients and other
suppliers. CVB’s play as an agent Between MICE visitors or organizers and
qualified local providers.
Association
Non profit making professional, or industry organization created their
members. Ones these association set their schedule to hold, all of the related
work is delegated to specialized service providers called Professional
Conference Organizers.
Corporate
Companies or business organization established to generate and profit
provide financial return to their owners. Normally, companies do not invest in
an event or conference management division and rather promoting this
expertise from external service providers.
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Destination Management Companies

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Take care of MICE clients when they reach their destination cities. It is a
local service organization that provides consulting service, creative events
and exemplary management of logistics based on in deeply knowledge of the
destination and the needs of the incentive and motivation markets.
Professional Conference Organizers

Professional Conference Organizers (PCO) helps international conventions
clients take care of the professional planning, organizing and management of
convention, including bank account set-up, delivery and site selection.
Professional Exhibition organizers

A Professional Exhibition organizer (PEO) usually handles every aspects of
hosting an exhibition from start to finish. Another major role is to plan
coordinate and mange the exhibition, which may also include selecting
proper subcontractors and other service providers to delegate the tasks
needed in organizing exhibition.
Incentive Houses
Incentive house usually coordinate with corporation in shaping incentive
programs that can help company reach its goal. Incentive travel programs
are very specific both in term of size and program details that must be
specifically catered to an individual company.
5. Growth And Important Of MICE Tourism
The MICE industry is a necessary service industry that also creates trade,
transportation, finance and travel. MICE industry has specified in to three
high growth potential, high added value and highly beneficial innovations.
This industry provides three larges-large output, large opportunities for
employment and large industry associations. MICE industries also offer three
advantages- the efficient utilization of human resources, technological know-
how, and assets.
Countries are collaborating with each other to promote themselves as MICE
destination to be major part of this industry. Singapore and Hong Kong are
the top MICE destination in Asia, due to the rapid economic growth, in Asia
there has also been growth in the field of MICE industry.travel companies
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has also started providing the world. The outbound MICE industry tries to
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have more competition in the foreign exchange, travel insurance, visa and
passport service, verticals as well as in other travel related service which
gives them more benefit from MICE industry. Social Media also plays an
important part in promoting MICE business as it increases awareness,
Improves and maintains a high level of customer service, while

communicating directly with target audiences.
The MICE industry creates expenditure which supports employment with
region through the economic multiplies effect, representing within particular
industries generates an increase in economic output household incomes and
gross operating surpluses of business to support. an increase number of
jobs.
Major Industries Contributing to MICE:
1) Hotels
 Accommodation and Meals
 Accommodation, meals, seminars rooms for supplementary sessions
 Facilities for associated reception, banquets and support events
Inclusive residential conferences and meetings
2) Food and Beverage
3) Transportation
This includes Transportation:
 From the airport to the hotel
 From hotel to MICE events venues
 From the venues to site visit spots
 From hotel to different attraction
 From hotel to clients office

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 From hotel to the central business district

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 From hotel to airport
4) Attraction
THE MICE INDUSTRY TODAY:
This day, countries and cities emphasize heavy investment in

infrastructure development to support the MICE industry development.
National and local convention bureaus are set up to actively promote their
countries and cities as travel destination. Also, there is industry
representation and co-ordination with the set-up of organization such as the
Professional Conference Management Association (PCMA), Meetings
Professionals International (MPI) and more.
In 1896 Detroit established the first convention bureau, a government

authority to promote and manage the conventions. In earlier days, many
cities followed suit, after witnessing the benefit convention brought to
respective cities. The International Association of Convention and Bureau
(IAC) were established in 1914. The number of convention bureau in 1920
was 28. Today there are almost 600 convention and visitor bureau in 25
countries. Europe and North America still play the leading role in the world
convention and exhibition market in terms of number of events, but
convention and exhibition industry in Asia has shown stronger-than-average
growth since 1960s. The number of convention in Asia-Pacific increased to
124% from 1980 to 1996. The industry accounts
For more than 39% of business trips and takes in 48% of business travelers
today.
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Top MICE Destinations in the world:
Singapore, Shanghai, Kuala Lumpur, Bangkok, Hong Kong, Frankfurt
Barcelona Paris Geneva Stockholm Jakarta, Vienna, Hamburg
MICE Tourism – Overview
 MICE – Meeting, Incentives, Convention and Exhibition
 New and Rapidly growing concept
 Fastest growing sector of tourism and hospitality industry
 Caters – business traveller, Conference, Exhibition, Product launch

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6. Wellness Tourism
What Is The Wellness?
The word wellness has introduced in 1970 and has grown popularity over the
last 10 to 15 years. Modern trend of wellness tourism is much more
understood in western countries as compared to the other part of the world
However the past of wellness can be traced from ancient civilizations of Asia,
Greece and Rome.
World Health Organization definition of
“Health” the study defines wellness as a state of complete physical, mental
and social well-being. It supports freedom from disease and improvement in
day to day life.
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What Is Wellness Tourism?
Wellness tourism is one of the earliest ways of healing that has been taking
place from an era. In the olden days those who can afford wellness tourism
would make a long distance trips to participate in traditional practices and
improving their well-being. Ancient Romans and Greeks have mostly travel
thermal spring and spiritual temples as they had a concept that it bettered
their health. Nowadays wellness tourism is the process of traveller especially
in order to improve or promote their health and wellbeing. The tourist will stay
at a particular destination where they will be offered various kinds of health
promoting, physical activities, relaxation methods and nutritious food in a
complete package. Hence there is an increase in individuals activity looking
out for better health, there has been a rapid growth in the wellness tourism
industry. This has resulted to several holistic canters, spas, wellness
treatment, spiritual pilgrimages and other form of healthy therapies, setting
up Shops to bring foreign health seeking people.
Wikipedia Define wellness tourism as-
Wellness Tourism is the travel for the purpose of promoting health and
wellbeing through physical, psychological or spiritual activities
Basic principles of wellness tourism:
 Wellness is a holistic and multi-structural
 All research and practice associated with wellness should be on

identifying ways to promote health rather than causes of disease
 Wellness aims to restore balance and stability of the body
 Wellness is subject to each individual requiring customized program of

treatment for each person. For the most effective wellness treatments,
all aspects of the body must be accounted for- including physical,
 Emotional psychological symptoms.
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The list of the most common and popular Complementary and Alternative
Medicines:
Aromatherapy Herbal Medicine Naturopathy
Acupressure Homeopathy Nutritional

Therapy
Acupuncture Hydrotherapy Reiki
Ayurveda Hypnosis Shiatsu
Bunch flower remedies’ Magneto Therapy Tai Chi
Chiropractic Massage Yoga
Wellness Tourism worldwide defines as –
Wellness tourism is the purpose driven travel surrounding discovery,

connectivity, fulfilment and transformation through positive engagement with
people, cultural and nature.
Wellness tourism has become one the trustful niche markets in the tourism
market.
Camille Hoheb, she is the head of wellness tourism worldwide. As per her
reports, forecast counselling and speaking engagements she facilitates
greater awareness of life work balance, happiness health and productivity
through wellness travel.
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She earned a Master’s Degree in Healthcare Administration, also holds

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wellness certifications from the National Institutes of Health, and she is the
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head of wellness travel since 2008. Her expertise has been featured in
Forbes.com, Delta Sky Magazine, Travel Weekly, Travel Age West, Travel
Market Report, World Travel Mart, and Arabian Travel Market Magazine
among other publications.
She has received 7 awards for tourism marketing excellence at the one
Travel conference. She also editor and founder of wellness founder journal
WTJ recently launched an industry newsletter to facilitate the sharing and
exchange of information to advance wellness tourism.
On the other hand, the worldwide growth is wellness tourism has been
increasing in other hand service and products, targeting customers who are
seeking the healthy life style. Consumer health and wellbeing have become a
forcing part for growing healthy goods and services.
Mission:
To improve well-being and economic growth through level.
Vision:
To make wellness travel associable, fun, rewarding for those
involved.
7. Major Objectives Of Wellness Tourism
Wellness tourism provides product and services which is to the available

people, travelling that place from their place for wellness purpose. Wellness
defined the physical health of individual by quality of the life. Wellness
tourism is two trips taken by tourist with the formal purpose or tow improve
the life style and wellbeing. Wellness tourism it includes therapies like
Ayurveda, Meditation, Homeopathy and balance diet. It helps are heath
during the entire span of life. It helps to maintain are health. As people are
becoming more aware their health, more and more people across the world
are considering the potential and benefits of wellness treatment. People are
travelling to foreign countries to benefit from the various therapies/
procedures that could enhance their wellbeing
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Main objectives such as-
The main objectives of wellness tourism are to provide high quality wellness
in reasonable price.
It promotes the wellbeing of the people along with the protection of natural
resources. Protection of the nature is the most import subject ct of wellness
tourism.
Since wellness tourism attract exclusive tourists from developed and

developing countries, it gives an economic boost to not only developed
nations
Promote eco-tourism, which attracts a large number of regular tourists,

together with medical and wellness travellers from the various place of the
world.
8. Factors Infusing On Wellness Tourism
Major factors have influenced the growth of the wellness tourism.

Factors that are growing demand for wellness tourism. Include escalating
health cost and increasing doubts about orthodox biomedicine. Nowadays
people view about health are being replaced with new and more holistic and
positive understanding of health.
When the population are becoming more informed and educated about
Their own health. They are also introduced with the concept of the health
promotion and therapy options. Globalization and large-scale migration have
planed the way for introducing non-western health systems. (e.g. - traditional
Chinese medicine, ayurvedic medicine) as well as wellness other specific
healing practices. (e.g. - acupuncture, shiatsu massage)
Health cure has groomed to be more familiar to consumer, other people

exercise choice about how to maintain this health and cure the illness. The
curiosity exert control over the health and leading decisions to erosion over
health of the authority and primary health care system as health provider.
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Decreasing traditional religion and secularisation of western country or
societies is another factor infusing the growth of wellness tourism.
Demographic changes due to low death rate and high birth rate are also
impacting the growth of wellness tourism. Especially the baby boomer
contributes in a large proposition to make profit and to increase wellness
tourism.
Spa Tourism And Wellness Tourism
Spa is cure business within the wellness tourism and accounts for important
option of the wellness tourism economy. In 2012, spa tourism represented
$179.7 billion market, with 224.9 million spa trips. Made internationally and
domestically. Wellness goes beyond relaxation and is the key element of
lifestyle, which is important opportunity for the travel and tourism industry,
since people following wellness life style we look for similar service when
they are travelling.
Wellness tourism is more than spa tourism and include healthy cuisine,
specific fitness or body-mind spirit or long-life programmes, learning,
adventure, spiritual, awareness and personal growth,
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Spa Experience and Challenges
The first reason to visit the spa is to relax and satisfied to own self from the
pressure of works and day to day life. The second reason to visit to spa is to
increase the fitness level by participating in order to support the activity for
Physical wellbeing. Cosmetic spa in Southeast Asia is specialized in some
medical treatment such as skin smoothing, laser treatment, face lift, Botox or
treatment for cellulite and body shaping are also getting popular in the
industry. In order to have a positive spa experience, relax atmosphere and
high level of customer vice is required.
The location and surrounding were found to the beautiful along with the
variety of treatment, Accommodation at reasonable value. In the spa
Treatment and product mostly requested by tourist such as-
 Massage remain the popular treatment
 Non-traditional product such as “Eastern” treatment and product with

fitness components.
 Traditional product – therapies like hydrotherapy and mud bath
 Keeping the healthy body and mind and using natural and organic
material
9. Tourist Travel Motive
The current globalisation need health cure to adopt integration and

interaction between the minds. Body and spirit the whole majority of the
business organization such as travel agent and meeting planner and other
service provider including Accommodation, transportation, attraction and
entrainment Tourism business. This organization is nearly link with the
service to the travellers. Studies are paying attention on subsector of health
and wellness tourism. It is very necessary to understand both push and pull
factor of tourist. Wellness tourism is inclined by the push and pull factor
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Push factor is a motivation to individual from the home country. And pull
factor it attracts the tourist to destination and wellness service or a product
that bring/ pulls and individual towards the destination. Therefore, the tourist
travel because they were pulled external forces and push by their internal
motive of a tourist destination.
10. Wellness tourism in South East Asia
Southeast Asia is the collection of related but different states hold between
the Indian Ocean and Pacific Ocean. The has long been a favourite corner of
the world for the globe- roaming backpackers well-known for its perfect
beaches. Tasty cuisine, low price and good air connection. Southeast Asia
one of the world’s most popular tourist destination, and for a reason tropical
climate warm (or hot) all year around, rich culture, beautiful beaches,
wonderful food, low price and not but least famous for spa and wellness
treatment. Southeast Asia or south-eastern Asia is the southern part of the
Asia. There are 10 countries in this area this all countries are part of the
ASEAN. Some of the countries are on the mainland, they were called
Indochina. All of the countries in Southeast Asia are in the tropics except for
the northern most areas of Myanmar, which is in the subtropics. In Southeast
Asia most of Indonesia and Thailand, is well known around the world for its
traditional massage. While the conditions of massage parlours vary, those
located in major hotels in tourist area are usually clean, price remain much
lower than in most western countries, they charged starting price for 1/2hrs
around US$10-20.
These are the countries in Southeast Asia

Brunei, Cambodia, Indonesia, Lao DRP (Laos) Malaysia, Myanmar,
Philippines, Singapore, Thailand, Vietnam
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11. Southeast Asian Wellness Spas Leading the Way
Spa treatments are growing rapidly in luxury travel and hospitality market in
Southeast Asia this trend shown no signs to decline. While many travellers
just want to visit Southeast Asia for massage and bit of pampering. Many
people are taking holidays for personal wellness to experience spa. This
consumer is demanding, educated, and the wellness spa industry is
responding their needs and wants. Due to people travelling in large number
of Southeast Asian countries, therefore the spas there has adopted
traditional way such that Ayurvedic Yoga, and ancient Chinese medicine, and
traditional massage of Thailand. Healthy eating and hygiene are the part of
spa holiday.
Spa tourism is studying new types of education in their field to offer
customized plans and healthy habits.
Yoga has been found in India. But Southeast Asia promote a lot in them
Region in tradition of health and wellness. From diet super food like turmeric
and coconut oil, to different massage techniques. ASEAN countries are rich
in massage and spa experience for those who are seeking a healthy life and
spirituality. The retreat will offer suites, Balinese inspired villas with private
pool and long stay apartment. Across the ASEAN region spas are
established internationally and guest with height of luxury travel those places
but cannot reach the level of Southeast Asian spa. Southeast Asia find itself
at the forefront of what’s new and different this region has the tradition and
hospitality and also has the natural beauty and this countries lead will not
surprise who’s been paying attention to their growth.
12. Promote wellness tourism in Southeast Asia related to MICE
Spa addict person, recognise Southeast Asia. As a “home” for world’s best
spa. This spa is specialized in massages and other satisfied treatment. For
ex-holistic wellness. The beaches organised in Southeast Asia and warm
temperature around the whole year the traveller feel exotics beautiful region.
This peaceful scene of electric green rise paradise, desert beaches and
lingering sunset, behind the silhouetted volcanoes are easy to create and
most beautiful unforgettable memories in Southeast Asia. Southeast Asia
provides luxury spa treatment with low value of money, with world’s best
practitioners.
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Best known for wellness tourism, today’s day’s Southeast Asia promoting
wellness and spa tourism they have new strategies for future years having
recently conducted survey on tourism. World organization says, that wellness
and spa become a niche market receive special kind of focus in its marketing
efforts coming next few years. In Southeast Asia Thailand is the one of the
most famous and important country to promote the wellness tourism and also
bring new market strategy and innovative ideas help to improve the standard
of wellness and spa tourism.
As per Thailand country had 22 million visitors in 2012 and there are 24
million visitors projected for 2013. Asia web direct more than 30 loading
providers of the beauty, health and spa treatment to launch digital marketing
creative promotion to develop the countries in spa and wellness industry. The
campaign takes goals at women in Asia-pacific including Southeast Asia,
those who are looking for different ways to rediscover themselves this offer is
wide range selection limited deals on spa packages, beauty treatment and
hotel stay in Southeast Asia.
There are two common approaches to link hotel and spa to offer the
wellness. One is to combine the two in wellness hotels and other is to link
existing spa with high standard hotels and other accommodation. Krabi
Rivera’s is the one of the leading hotels to provide luxury facilities in Thailand
the tourist are wishing to stay in this villa for enjoyment and also enjoy the
minimum rage of spa service.
The MICE industry has described a development direction other global world.
Corporate industry from all areas more than willing to spend additional cash
requirement to go from their home space to have an occasion in aim that
offers. The MICE has given the best opportunities to their client to expand
their lifestyle in best and exotic ways. And also offer best facilities with luxury
treatments. MICE traveller is way different from other forms of travel and is
marked by serious break in normal life style.
1. COMBODIA
When touirst have any question about the spas they will get the answer in
Combodia. Being satified and pleasure of your life before getting back to the
schedule. Combodia is the one stop shop for treatment. Which has private
island and spa specialists, this quality of southeast asia is unforettable and
should be at the top of year spa wishlist.
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SONG SAA Private Island
Song Saa Private Island is one of the best and famouse island in
Combodia.song saa private lsland is the peaceful paradise build upon two
natural islands in the warm sapphire waters of the gulf of thailand. The
buddhist-inspired resort philosophy blends the concept of stillness,healing
and blessingsig in luxurious experiance that trensd lightly.
2. INDONESIA
In Indonesian encleves, content over 17,000 island with only 922 are in use.
They Incresed the beauty of beaches, with having warm climate is perfect
surrounding for spa holidays. In indonesia, Bali is capital for popular
spas,there is large list of resort and destinations spa to choose from. spa
tretment and other programme in Bali, range from relaxation,cleansing
detoxes, stess managment, yoga and fitness. Being spending holiday in Bali
with beautyful surrounding, u learn about the Baliness culture and diving ,
there philosophies and take it to back home.
ALILA VILLAS ULUWATU

The villas have received multiple prestigious architecture awards from
around the world, and they perfectly blend in with the surrounding natural
environment
3. JAPAN
Japan is known as “the Land of Rising Sun and a city of technology. The
tourist entre and offer the destination experiences quite unlike any other. The
culture of Japan is entirely uniqe as others, contrrasting ancient traditions
with the morden love of technology and pop culture. Hence Japan is belive in
margine of old and new.
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AMAN TOKYO
Aman Tokyo is a monument to the modern-day Japanese capital the hotels

rooms and suites are high urban sanctuaries drawing design inspiration from
traditional Japanese residences. Blending wood, washi paper and stone with
modern technology
4. MALAYSIA
Malaysia is the dream of tourist with variety of the resort spa in beautiful
locations, with unique spa menus. After visiting the “spa villages” in Malaysia
has a beautiful concept of massaging until your heart’s content and reach
your melting point. You should visit spa as early as possible to experience
floral bath before your spa treatment. If you not relaxing in the spa, ensure to
explore the extra ordinary beaches and diving on offer.
PANGKOR LAUT RESORT-

A beautiful private island resort with an award-winning spa, Pangkor Laut
offers the ultimate in jungle living. Stay in a suite or splash out on the
incredibly private villas perched on the side of a jungle clad hill, or in one of
the beautiful spa villas,
5. PHILIPPINES
Heal your Body, clam your mind, rejuvenate your spirit. Philippines is known
as heven of wellness, the philippines provide healing practices that tretment
which are deeply routed anicent time.
Philippines is made up of 7,107 individual islands, the phillipines is the one
of the most natural and exra ordinary places you will ever visit.
Sunken underwater islands, underwater river, a lake inside, valcano inside a

lake . it is the beautiful view for people who are nature loving seekers.
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THE FARM AT SAN BENITO –
The focus of overall wellness is evident in the property’s design, from the
tranquil, lush gardens complete with fountains and the lulling sounds of water
to calm and soothe the soul to the spacious pavilions, treatment rooms and
lavish accommodation. the focus is on a medically guided detox to cleanse
the body
6. THAILAND
Thailand is worls renowned spa destination and guaranteed to delight.
Thailand is regarded as the finest country for spa in asia, it include best spa
and resort spa in the world. Spas in thailand offer medical spa, health retreat
spa and life changing philosophies, thailand is specialized for spa to go year
after year. For holistic health, gruelling detoxes, yoga retrea ts, waight lost ,
stress management , sleep enhancement and much more. The spa in
thailand promise positive results either it is a long term or a short term but
not all of them offer programmes then others. The focous is to create a
healthy life and adopt changes to make a life style more good.
ABSOLUTE SANCTUARY-
It is a Situated in a peaceful area on the island of Koh Samui lies. It is a simple,

but extremely wonderful spa. This is a real rocket-charger. The yoga classes are
amongst the best you will ever experience, so much so that Absolute
Sanctuary's yoga guru’s train yoga instructors from around the world. The wealth
of knowledge here means that you can choose from a whole host of yoga styles
including: Ashtanga Vinyasa, yin, hatha, hot, pranayama and meditational.
7. VEITNAM
Veitnam is consider as haven for holidays. It is a perfect destination for those

who wants to spend time in spa. Spa in veitnam help to make our life and
inch better. Veitnam is a place, which offer a wide range of resort and
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destination spa for treatment and massage to facial and body scrub. Also
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0583 333256 P.IVA 01848560460
outdoor maditation anf yoga will make you relax and zen. One should explore
the beaches and enjoy a healthy cusine in the light delight.
AMANOI
It is situated in Vietnam’s beautiful Nui Chua National park. This resort

provide last word in luxury living wish list and also acting as a window to
Vietnam’s naturals wonders. With scenic views overlooking the aquamarine
coast, on the shores of a tranquil lake dotted with lotus blossoms, this spa
retreat is a place to balance mind and body. The extensive menu of
treatments includes scrubs, wraps, facials and hair care, as well as three
Signature Journeys using Aman’s all-natural products and wellness
experiences that promote serenity with a combination of therapies.
The wellness programs are designed to support self-healing, the discovery of

equilibrium losing weight, a renewed internal focus, a heightened connection
and boosting longevity. The primary focus at the resort is your relaxation &
peace and apart from the wellness facilities, there is a lot more at Amanoi
that will make your stay here blissful. A five-star dining experience with
locally sourced food, elegantly designed villas and amenities provided of the
highest standard. This paradise in Vietnam is well worth the visit.
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13.Conclusion
From above the content of wellness tourism activities and the upcoming or
growing popularity of concept of wellness activities it is the symbol of future
trends in the knowledge of the people thought the world’s is the becoming part of
the healthy lifestyle. It’s now well been familiar by most of people that for long
life and general happiness. It is important to devote major part of leisure time in
health, sport, spa and other activity. Wellness and spa play most beneficial part
by making itself as the connection between them and MICE industry for hosting
events and providing incentives by their excellent promotion strategies and
highly qualifies techniques to attract or appeal the MICE clients on their
destination. As the newly changes in the advertisement or market structure by
hotels and resort are emerging the main part for hosting MICE events at large
scale and also development in wellness products along with events, incentives
and giving high level to the wellness industry in reference to MICE industry.
World wellness tourism also suggesting the hotel and resorts are the main
approach for events and incentives for MICE attainders.
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14.Bibliography / Webliography
 www.wikipedia.com
 www.citu.tu.ac
 www.globalwellnesssummit.com
 www.healingholidays.co.uk
 And some case study refers to MICE Industry and wellness tourism
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15.BUSINESS TRAVEL ITINERARY
HOLIDAY TOURS & TRAVEL
Destination – Thailand
Date - 18th to 21th December 2017
18thDec 6:00 AM Singapore Flight to Thailand Flight Details: Cathay

2017 pacific Business Class
18thDec 10:00 AM Thailand Airport Arrive at Thailand Pick up by: Hotel Service
2017 Thailand Hotel Check in Thailand Hotel Phone:
hotel
18thDec 01:00 PM Thailand Hotel Meeting at Thailand Pick up by:

2017 Thailand Company Thailand company at
Company hotel
Thailand company
phone:
18thDec 07:00 PM Thailand Dinner with Pick up by: Business

2017 Restaurant business partners partner
Business partner phone
19thDec 07:00- Thailand Hotel Breakfast Breakfast at Flower

2017 09:00 Restaurant
19thDec 10:00- Thailand Trade Exhibition Using MTR- Octopus

2017 16:00 Centre Card Go to Thailand train
station next to hotel Back
to hotel using the same
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MTR or taxi
Page
19thDec 07:00 PM Thailand Dinner (cultural Dream Hotel

0583 333256 P.IVA 01848560460
2017 Restaurant dance with tai
cuisine)
19thDec 08:00- Thailand Hotel Breakfast meeting Breakfast at Flower

2017 10:00 AM with business Restaurant
partner
19thDec 10:00- Thailand Business partner Pick up by: Business

2017 12:00 AM Business Partner Manufacture Visit partner
Company Business Partner Phone:
19thDec 01:00 PM Thailand Lunch with Business Business partner location

2017 Restaurant Partner choice
19thDec 03:00 PM Thailand Appointment in Personal Phone

2017 Manathai Koh
Samui Spa Beach
resort
19thDec 06:00 PM Thailand Thailand City Tour The Peak

2017 Tsim Sha Tsui
20thDec 08:00- Thailand Hotel Breakfast Meeting Breakfast at Flower

2017 10:00 AM Restaurant
20thDec 12:00 PM Thailand Hotel Check Out from Hotel Taxi Service
2017 Thailand hotel
20thDec 05:00 PM Flight to Flight to Singapore Flight Detail: Cathay

2017 Singapore Pacific Business Class
20thDec 09:00 PM Singapore Airport Arrive at Singapore Pick up by :

2017 Company Car
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PROMOTING WELLNESS TOUIRSM IN SOUTHEAST ASIA WITH

By: Sneha Baburao Talwar

Fondazione Campus Studi del Mediterraneo

COMPANY : Kuoni Academy

CONTACT PERSON in the company : Anagha Hazare

NAME : Anagha Hazare

Contact Details (Tel./E-mail):

Fondazione Campus Studi del Mediterraneo

PROMOTING WELLNESS TOUIRSM IN SOUTHEAST ASIA

SUBJECT OF THE STUDY:

Research already done in this topic

As till of now many research has been done on this topic.

Fondazione Campus Studi del Mediterraneo

As in this topic we came to know about objectives of the wellness tourism

Fondazione Campus Studi del Mediterraneo

Result which shell be obtained / are expected from the conduction of

As the result of this project we getting expected information with different

TRAVEL MANAGEMENT & TELE-SALES PROGRAMME/ M.C.I.E.

Fondazione Campus Studi del Mediterraneo

This project is based on data collected by means of the primary and

Fondazione Campus Studi del Mediterraneo

I, Ms. SNEHA B TALWAR, Daughter of Baburao Talwar, Student of

PLACE: Mumbai Centre, Andheri

DATE: 6th DECEMBER, 2017

Name: Sneha B Talwar.

Fondazione Campus Studi del Mediterraneo

PLACE: Mumbai Centre, Andheri

DATE: 6th DECEMBER, 2017

Name: Anagha Hazare

Fondazione Campus Studi del Mediterraneo

During the course of me doing the project, PROMOTING WELLNESS

TOUIRSM IN SOUTHEAST ASIA RELATED TO MICE quite few people

Mention their name:

Name: Sneha Baburao Talwar.

Fondazione Campus Studi del Mediterraneo

Sr. No Topic Page No

Fondazione Campus Studi del Mediterraneo

Fondazione Campus Studi del Mediterraneo

Business Travel Business Tourism

Broad term of Business Travel and Business Tourism

Daily commute to work

Delivering goods for customers trips

Moving good to market

Fondazione Campus Studi del Mediterraneo

Exhibition and trade fairs

Meeting in old times were discussion of common interests. Cities acted as

Supportive government policy relationship

Best infrastructure for meetings, Accommodations and Entrainment.

Excellent connectivity with major worldwide destination

Objective tourism credentials

Well admire supported service sector

Matured industry in the back country

Safe and secure destination

Fondazione Campus Studi del Mediterraneo

Fastest growing global economic development MICE (meetings, incentives

What are the MICE?

The term of MICE in the context of travel is an acronym meeting, incentives,

benefits to the economies such as business opportunities, destination of

MICE concert which is stands for, meetings, Incentives, Conference and

MICE tourism also related to provision of the event management service

MICE is more commonly known as the "Meetings Industry"

Wikipedia describes MICE as a

Dwyer and Forsyth, 1996 described MICE as

The Meetings, Incentives, Conventions and Exhibitions (MICE) sector consist