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Ayman Rahman Roll: ZR-29 Section A BBA 21 st Mr. Faisal Wali Guest Faculty Course Instructor,
Ayman Rahman Roll: ZR-29 Section A BBA 21 st Mr. Faisal Wali Guest Faculty Course Instructor,
Ayman Rahman Roll: ZR-29 Section A BBA 21 st Mr. Faisal Wali Guest Faculty Course Instructor,
Ayman Rahman Roll: ZR-29 Section A BBA 21 st
Ayman Rahman
Roll: ZR-29
Section A
BBA 21 st
Mr. Faisal Wali Guest Faculty Course Instructor, W301: Entrepreneurship
Mr. Faisal Wali
Guest Faculty
Course Instructor,
W301: Entrepreneurship

ROCKETFEEDBUSINESS MODEL CANVAS

ROCKET FEED BUSINESS MODEL CANVAS -Investors and -Developing algorithm “Exploring content that resonates with you” -
-Investors and -Developing algorithm “Exploring content that resonates with you” - Automated Service -Multi-sided platform stakeholders
-Investors and
-Developing algorithm
“Exploring content that
resonates with you”
- Automated Service
-Multi-sided platform
stakeholders
-Platform development
- Mass customization
-Online content
-Increasing user base
-Mobile application
users
creators
-Mobile app that uses
behavioral targeting to
recommend contents
-Advertisers and
-Appeals to audiences
-Social networking
websites
marketers
who don’t know what
they are looking for
-Online content
-Technological
-Content database
alliances
-Developers
-Advertisers and
sponsors
-Active user base
-Also a widget that
provides websites
additional revenue by
showcasing third-party
recommendations
creators
-App stores
-Social Network
-Other websites
-Website and API
- Servers and data centers
-In-app advertisements
-Research and development
-Sponsored content
- Operational and administrative costs
- Ad revenue from external website widgets
-Marketing cost
-Analytics
The value proposition of RocketFeed is straight forward, The proposition focuses on 3 main aspects. “

The value proposition of RocketFeed is straight forward,

The value proposition of RocketFeed is straight forward, The proposition focuses on 3 main aspects. “
The value proposition of RocketFeed is straight forward, The proposition focuses on 3 main aspects. “

The proposition focuses on 3 main aspects. Exploring, Contentand Resonates.

Ever get the feeling there is nothing worth watching on television, despite there being 100+ channels? That same paradox is even greater on the web, given the enormous and ever increasing amount of internet content.

RocketFeed is an app that uses behavioral targeting to recommend interesting articles, news stories, slideshows, blog posts, photos or videos to a reader attempts to create a solution in the online content marketplace. Recommending and connecting people to sites that may resonate with them is the core of RocketFeed’s business vision. The service appeals to audiences who don’t know what they are looking for as majority of habitual internet users, including educated ones, frequently fall in this category.

There are three ways people get to consume content on the internet.

The value proposition of RocketFeed is straight forward, The proposition focuses on 3 main aspects. “

(1) Search: If they knew what they were looking for and specifically searched for that content.

(2) Social: if a friend of theirs or a page they followed shared it and they came across it on their homefeed.

(3) Opportunistic: they just happened to be on a page and see a title that attracts them.

RocketFeed will mainly focus on that third type of interaction and connecting people around

the world with content that they might like. Also a widget that provides websites additional revenue

by showcasing third-party recommendations. In essence and core value, RocketFeed claims to be the reverse of search engine results. While search engines provides exactly what the user is searching for, RocketFeed recommends content proactively based on user’s preferences, which are, in turn, based on RocketFeeds algorithms.

The value proposition of RocketFeed is straight forward, The proposition focuses on 3 main aspects. “
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different

RocketFeed’s recommendations are meant to boost readership on different sites by referring readers to different articles that they might enjoy. It also provides publishers an additional revenue stream by serving up recommendations from other outside publications that readers or viewers can relate to. So, its a multi-platform venture.

RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
  • 1. Mobile App Users: They are our primary customer base. They will be the ones downloading

the apps and the content provided to them would be based on the algorithm catering to their

preferences.

  • 2. Marketers and Advertisers: Marketers and Advertisers are the ones who would take the

decision to provide us with sponsored content and advertisements. They will be the main influencers through which the biggest chunk of the revenue stream would be acquired.

  • 3. Content Creators: Online content creators are going to be the ones providing us with the

content that the entire venture is based on and are a crucial segment of our business model. By ensuring a steady flow of quality content that we can showcase and the readers can relate to is vital to our business.

  • 4. Other Websites: They will be responsible for the web widget along B2B links and

partnerships that will enhance our relationship with the clients. They will use the widget to drive traffic to their sites and act as advertisers who pay for this incoming traffic from other

sites.

RocketFeed ’s recommendations are meant to boost readership on different sites by referring readers to different
RocketFeed's algorithm module determines which content within the network is interesting and relevant to individual users.
RocketFeed's algorithm module determines which content within the network is interesting and relevant to individual users.

RocketFeed's algorithm module determines which content within the network is interesting and relevant to individual users. It is an automated process that follows the mass-customization model.

A larger set of algorithms is run in parallel to determine a set of candidate recommendations. The decision of which recommendations to serve the user is made by machine learning techniques. The algorithmic methods RocketFeed uses can be divided into numerous categories, some examples are: contextual, behavioral and personal algorithms.

Users can also tell us which content they don’t want to see recommended. Whenever a user sees a recommendation, rather than click on it, they can mouseover and will see an “X” in the top right-hand corner. Click it, and the system will remove it and ask why you don’t want to see the content in question. Choose one, and once you’ve given the feedback, it’ll take that choice into account. This also comes into play if a cookie-base browser comes across the RocketFeed’s external recommendations widget.

It also allows the content creators to refine the content suggestions that are seen on their sites. With user-based recommendations, their readers and viewers will be providing even more data and feedback into its system. And the analytics can also help them to create content that will appeal to their desired readers.

There might be one issue maintaining a good relationship with the customer. Methods, images, and language used by marketers and content creators are often perceived as misleading spam, promoting low-quality distasteful content, including saleable items that aren’t relevant or practical.

To tackle this issue, the content must be filtered and spammy links and misleading content should be taken care of to give the customer the best experience.

RocketFeed's algorithm module determines which content within the network is interesting and relevant to individual users.
For a venture like RocketFeed, healthy partnerships are instrumental in making the business success or a
For a venture like RocketFeed, healthy partnerships are instrumental in making the business success or a

For a venture like RocketFeed, healthy partnerships are instrumental in making the business success or a failure. We can optimize its resource utilization, create new resource streams or mitigate risks behind major business decisions by taking on a partner before starting a new course of action.

RocketFeed will have various partners who will provide resources as well as services that are vital to our success. Some of these partners will have to play their roles during the initial stages whereas others will play their role continuously as the firm runs its operations.

These partners include,

Investors and stakeholders
Investors and stakeholders
Online content creators
Online content creators
Social networking websites
Social networking websites
Technological alliances
Technological alliances
Advertisers and sponsors
Advertisers and sponsors

There can also be strategic partnerships between partners. Such a partnership will help spread the risk both companies may take. It may also help when both partners are trying to do something new. Partnering up can additionally mean a confirmed supply of content or advertisements.

RocketFeed will be a platform for websites to promote and grow themselves. And they will be facilitated by Search Optimization & recommendation. Maintaining a good relationship with these partners can produce a win-win situation for all the involved parties that can result in a fruitful market scenario for everyone.

For a venture like RocketFeed, healthy partnerships are instrumental in making the business success or a
The key activities can be divided into three major segments , Developing Increasing Algorithm Userbase Platform
The key activities can be divided into three major segments , Developing Increasing Algorithm Userbase Platform

The key activities can be divided into three major segments,

Developing Increasing Algorithm Userbase Platform Development
Developing
Increasing
Algorithm
Userbase
Platform
Development

Developing the algorithm would be the most crucial part. The whole recommendation system would be based on the algorithm.

Each platform (e.g. iOS, Android, Windows) offers its own SDK (Software Development Kit) and that can be used to make platform specific apps. For developing the app, a six stage model will be implemented:

  • 1. Have a fair understanding of programming languages involved

  • 2. Define a concept

  • 3. Determine the audience

  • 4. Address a need with the app

  • 5. Consider the content

  • 6. Practice good UI (user interface) design processes

RocketFeed would have to work very hard to increase its customers. Because in the long run, there will be high possibility that there will be new players in the market. So the competition will increase and we will have to maintain high quality service to sustain our business. We will also have to figure out effective marketing strategies to cope with the ever-changing market and to not let the new players acquire a significant portion of the market.

The key activities can be divided into three major segments , Developing Increasing Algorithm Userbase Platform
RocketFeed is an infrastructure based business venture. The key resources of RocketFeed are directly relevant to
RocketFeed is an infrastructure based business venture. The key resources of RocketFeed are directly relevant to

RocketFeed is an infrastructure based business venture. The key resources of RocketFeed are directly relevant to the number and type of key activities the company can engage in. Ultimately, the quality of these key resources will impact the sustainability and profitability of the company. The resources should be able to meet the business requirements and also handle the additional demand if it comes in the future.

The major resources that the venture would require can be divided into three basic sectors. These sectors would require the most investment in the initial stage.

Content database Developers Active user base
Content database
Developers
Active user base

A functional and ever-evolving database is a must for RocketFeed. This is the most fundamental resource that is required by the firm. We will have to invest in the infrastructure to sustain their profitability in the long-term.

The developers and programmers are key human resources that RocketFeed depends on. Constant monitoring is vital for the filtering and management of contents. They not only provide us with human resources but also are invaluable intellectual resources for the company.

And finally an active user base ensure that the content remains relevant and resonates well with them. The more they use the app, the more the algorithm becomes accurate. Due the machine learning nature of it, the users themselves would be ensuring that they get what they would like.

RocketFeed is an infrastructure based business venture. The key resources of RocketFeed are directly relevant to
It is vital for the app to be available to majority of the target market and
It is vital for the app to be available to majority of the target market and

It is vital for the app to be available to majority of the target market and the issue of sustainability should also be addressed. So, it would not be much effective in the long run to go for all the existing platforms as it will be costly and the return on investment will not be satisfactory. For that reason, RocketFeed will be available on the platforms that will render most fruitful and the market penetration will be feasible. The app will be available on the following stores,

Specifics

Specifics

An alternate app store for Android OS catering to Amazon consumers; consists of 3800 apps

An alternate app store for Android OS catering to Amazon consumers; consists of 3800 apps

App store for Apple iOS apps; consists of over 650,000 apps

App store for Apple iOS apps; consists of over 650,000 apps

App store for Android OS apps; consists of over 850,000 apps

App store for Android OS apps; consists of over 850,000 apps

App store for Windows Phone apps; consists of over 120,000 apps

App store for Windows Phone apps; consists of over 120,000 apps

The app will also be available for download on its official website.

Although RocketFeed’s network will not reach its users directly, it will create value for them. The main purpose of the network is to maintain constant communication with the clients and content creators.

The main distribution channel would be based on technology that enables seamless integration of a marketplace where hundreds of sites are hosting widgets/links/ads, while others are getting desired traffic--with all activity in terms of clicks, payouts, quality of content, user engagement, and similar analysis being tracked in real-time through algorithms designed to increase customer engagement.

It is vital for the app to be available to majority of the target market and
90% of new businesses fail in the first 3 years because they fail to understand their
90% of new businesses fail in the first 3 years because they fail to understand their
90% of new businesses fail in the first 3 years because they fail to understand their

90% of new businesses fail in the first 3 years because they fail to understand their costs or what it will take to create the goods and services they have promised in their value propositions. One must evaluate the cost of creating and delivering the value proposition, creating revenue streams and focus on long-term customer relationships.

The major sectors where investment is needed and the costs would occur are,

  • 1. Servers and data centers

  • 2. Research and development

  • 3. Operational and administrative costs

  • 4. Marketing cost

It has to be admitted that, within the growth stage, the app will not be able to return the profit. Therefore, choosing costly promotional tools is not an option. The purpose of the initial stage is to build considerable users, to grow and release versions, and to be known as a brand that performs the role of provider of quality content among the users.

All of the sunk costs will be incurred during the initial stage of the business. Such costs include the development of database and algorithm, development of apps and website, purchase of domain etc. The development of such a huge database and complex algorithm will be the most expensive and difficult task for RocketFeed.

RocketFeed intends to have a permanent database administrator and a team of developers. There will be a number of employees who will be working under the database administrators.

Algorithm developed during the initial stage will be updated periodically in order to make the suggestions to the users more accurate. So a significant portion of the investment would be spent behind research and development.

90% of new businesses fail in the first 3 years because they fail to understand their
RocketFeed ’s main source of revenue would be from four major segments. In-app advertisements Sponsored content
RocketFeed ’s main source of revenue would be from four major segments. In-app advertisements Sponsored content

RocketFeed’s main source of revenue would be from four major segments.

   

In-app advertisements

Sponsored content

   
   

Ad revenue from website widget

Analytics

   

The app itself would follow a freemium model. It would be free to download but you will have to pay more for advanced features.

Sponsored content would be featured more and ensured that it reaches its target demographics. RocketFeed would provide its recommendation engine for free. External sites that employ the traffic acquisition service pay on a daily pay per click (PPC) or cost-per-click (CPC) basis with links to third-party content appearing as recommendations alongside editorial content from the web's biggest publishers.

Content publishers seek to attract and retain visitors as their revenue is generally generated through advertising. Brands and publishers, for example newsmedia websites, are able to

engage their audience onsite by surfacing their own editorial content that they have published

in the past, displayed as "You May Also Like

"

or "We Recommend". These take the form of

... tracked links that are routed through RocketFeed's servers.

Also, the widget tool also provides a way for publishers to buy and sell traffic by providing third- party links to relevant content.

RocketFeed ’s main source of revenue would be from four major segments. In-app advertisements Sponsored content