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SPEET ANALYSIS

SPEET ANALYSIS Opportunities Threats


SOCIO – CULTURAL - Many people are - Existing healthy
health-conscious concepts
- Many people are
craving for healthy
desserts
- Many people are
looking into social
media or internet for
new healthy products

POLITICAL
ECONOMIC - Investors are looking - Very competitive
for new healthy market for healthy
concepts products
- Franchising on - The price for the
healthy concept materials (oats) are
- Open for expansion increasing
- Widen new market - Unstable Economy
segments - Price war
- Seek fast market - Similar concept or
growth service
- Inflation rate
- Buying power of
competitors
- Increased taxation on
products

ECOLOGICAL
TECHNOLOGICAL - Many have accessed - Technology issues
to social media
- Internet becoming
more reliable

COMPETITOR’S ANALYSIS
QUESTIONS FOR COMPETITOR COMPETITORS’ PRODUCTS
ANALYSIS COMPETITOR 1 COMPETITOR 2
Respite Café Banapple
A. Main Customer Segment
1. Profile Café located at 72 Mother Ignacia A casual dining and bakery in
Avenue, Paligsahan, Quezon City SM North EDSA, QC
2. Traits and Characteristics Takeaway available All day Breakfast, home
Kid and pet friendly delivery, desserts and cakes,
outdoor seating
3. Buying Behavior On site and online via On site and online via
www.zomato.com www.zomato.com
4. Usage Pattern Opens form 1pm-10pm Opens from 10AM – 11PM
5. Image of product Good Good
6. Major Motivation Php50 per piece 85php per piece
B. Product Attributes and
Features
1. Materials Used Cookies, cakes and coffee Cookies, Cakes, Pastas
2. Sizes Available
3. Colors
4. Designs, Models and
Variations
5. Packaging
6. Weight
7. Ease of Operation
8. Durability
9. Frequency of Upgrades
10. Functionality
11. Others
E. Strengths of Competitors’ Wide variety of products and Wide variety of products and
Products customer friendly customer friendly
F. Weaknesses of
Competitors’
G. Main Value Position of Located in the mall
Competitors’ Products
DEMAND AND SUPPLY ANALYSIS

PRODUCTS QUARTER 1 QUARTER 2 QUARTER 3


DEMAND SUPPLY DIFF. DEMAND SUPPLY DIFF. DEMAND SUPPLY DIFF.
PRODUCT
1
PRODUCT
2
PRODUCT
3

*demand – # ofcustomers
*supply – # of products
*difference – subtract the demand and supply

*Micromarket (target market) doesn’t have a table, it’s the explanation of the market
segmentation that will be placed in the final table of conclusions.

Consumer preferences

MARKET SEGMENTATION
DEMOGRAPHIC Young, teens, student
GEOGRAPHIC Visayas ave., Quezon city
PSYCHOGRAPHIC Upper and middle class

*Demographic – (age, gender) > ex. Young, teens, adults, male or female, student or working
with above and below minimum income or allowance
*Geographic – (place) > ex. Quezon City, Visayas Ave.
*Psychographic – (buying behavior / lifestyle) > ex. Upper, middle, low class

FINAL TABLE

TRENDS CONCLUSION
Macro environment Product
Industry Food
Market Quezon City
Micromarket Visayas Ave.
Consumer Young, teens, student, upper and middle class

*For Consumer preferences’ conclusion, you will put the table of market segmentation, no
need for explanation, just the table above (demographic, geographic and psychgraphic