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BUCK SURVEYS

IABC Research Foundation and Buck Consultants Employee Engagement Survey
Survey Results

............................................................................................................... All rights reserved...........................................................................................................................................................................................................................EMPLOYEE ENGAGEMENT SURVEY TABLE OF CONTENTS Page Introduction................................................................................................... Respondent Information ............................................................................................................................................................................................................................................................... LLC... Ongoing Employee Communication and Engagement ....................................................................................................................................................................................................................... Social Media and Employee Engagement.................. Organization Information . 12 About Buck . How Leaders and Managers Value Communication ......................................... ............................................................................................................................................ 10 Internal/Employer Branding......................... Communication Budget/Staff Changes ....................... 13 About the IABC Research Foundation ...................... 14 0 © 2009 Buck Consultants.................................................................................................................................... 1 2 3 4 5 6 7 9 Communication Investment and Employee Retention......................................................... 11 Survey Information........ Methodology .......................................................................................................................

We are delighted that an overwhelming number of the 1. an ACS Company. We are most grateful for your support of the IABC Research Foundation. almost four-fifths reported that they use social media frequently to engage employees and foster productivity (page 6). More than half of respondents are not using or planning to use social networking sites such as Twitter. internal branding and social media. but the tools have made their way into the work place. and to understand how their work contributes toward achieving business priorities. And of course.EMPLOYEE ENGAGEMENT SURVEY INTRODUCTION Greetings: The IABC Research Foundation is pleased to present the results of our 2009 Employee Engagement Survey. That translates to opportunities for communicators to counsel and support employers and clients in using social media tools effectively and responsibly. Blogs. . LLC. All rights reserved. but even more so during challenging economic times. they also highlight significant communication opportunities in such areas as employee listening. sponsored by Buck Consultants. while the use of discussion boards will double in the future. for the most part. and LinkedIn (page 7). discussion boards. However. Facebook. The responses reflect opportunities for communicators to have greater influence in delivering messages that encourage employees to remain productive. Of those who responded. Communicating for optimal employee engagement is always a timely topic. Thank you to the Buck Consultants national survey and marketing team members who made this survey possible. and audio and videocasts are the most prevalent social media tools currently in use. While the survey results confirm things we might assume about shrinking budgets and staff support. Robin Russell McCasland 2008-2009 Vice Chair IABC Research Foundation 1 © 2009 Buck Consultants. organizations may not yet be using social media frequently. thank you to everyone who participated in the survey! Best regards. So. Responses about use of internal and external social media are quite interesting.477 survey respondents are IABC members. communicators are still not using internal and external social media tools.

CONTACT Please direct any questions or requests for special analyses to Buck Consultants’ survey support team at 1. LLC. .800. totals in this report may not always equal 100 percent. Buck Consultants is committed to providing every participant with the information needed to make the best possible use of the results and a rapid response to all questions.0509 or hrsurveys@buckconsultants. All rights reserved.EMPLOYEE ENGAGEMENT SURVEY METHODOLOGY UNDERSTANDING THE DATA The data presented in this survey represent the actual practices of participants. Participants are encouraged to contact us with any questions. Due to rounding procedures.887. 2 © 2009 Buck Consultants.com.

Fishing & Hunting Associations & Membership Organizations Construction Consulting & Professional Services Educational Services Energy/Utilities Financial Services Government & Public Administration Healthcare Providers & Services High Technology Life Sciences Manufacturing.6% 2. Hospitality & Food Services Aerospace & Defense Agriculture.7% 8.9% 0.001 .2% Less than 500 500 .9% 16.0% 1.7% 2.3% 1. Forestry.000 2.2% 5.1% 1.2% 14.001 .6% 8.2% 4.3% 2.15.000 5.6% BY BASE REGION Percent of Total 82.6% 3.5.7% 17. Materials & Mining Media & Information Real Estate Retail/Wholesale Telecommunications Transportation & Warehousing Other n = 1477 North America South America Western Europe Eastern Europe Middle East/Africa Pacific Rim Other n = 1477 BY NUMBER OF EMPLOYEES Percent of Total 29.8% 13.3% 3.0% 1.EMPLOYEE ENGAGEMENT SURVEY ORGANIZATION INFORMATION BY MARKET INDUSTRY Percent of Total 1. . LLC.8% 2.2% 13.6% 0.2% 1.2.8% 6.6% 4.9% 6.3% 22.0% Accommodations.000 More than 15.9% 10.4% 1. All rights reserved.4% 7.000 n = 1470 3 © 2009 Buck Consultants.

2% 0.4% 80.0% 0.Direct Labor n = 1477 30% 25% 23% 22% 0 .6% 6.5 Years 5 .20 Years 20+ Years BY FUNCTIONAL AREA Percent of Total 3.Indirect Labor Individual Contributor . .5% 3. LLC.1% IABC MEMBER n = 1477 Yes 96% Administration Communication Human Resources Information Technology Marketing Sales Top Management Other n = 1477 No 4% 4 © 2009 Buck Consultants.8% 10.1% 16.9% BY YEARS OF EXPERIENCE n = 1477 CEO Vice President Director Manager Individual Contributor .7% 5.5% 0. All rights reserved.8% 22.9% 40.EMPLOYEE ENGAGEMENT SURVEY RESPONDENT INFORMATION BY EMPLOYEE LEVEL Percent of Total 3.10 Years 10 .6% 5.

EMPLOYEE ENGAGEMENT SURVEY COMMUNICATION BUDGET/STAFF CHANGES COMMUNICATION BUDGET/STAFF CHANGES OVER PAST 12 MONTHS Increased Significantly Decreased Slightly Increased Slightly Decreased Significantly Stayed the Same Staff (n = 1354) Budget (n = 1342) 4% 2% 0% 17% 13% 20% 44% 32% 40% 60% 24% 33% 80% 11% 19% 100% REASON FOR COMMUNICATION BUDGET/STAFF CHANGE* Economic downturn Mandated cuts across the organization Reorganization Shifting resources Merger or acquisition Growth Bankruptcy Other Not applicable n = 1402 0% 20% 46% 42% 19% 18% 6% 4% <1% 9% 21% 40% 60% Significant input to OTHER response • Increased workload • Increased demand • Staff attrition *Participants were allowed to select more than one answer 5 © 2009 Buck Consultants. LLC. . All rights reserved.

OR OTHER METHODS n = 1477 37% 22% 14% 11% 8% 8% Annually Semi-annually Quarterly Rarely Never Other Significant input to OTHER response • Weekly • Monthly • Every 2 – 3 Years 6 © 2009 Buck Consultants. LLC. FREQUENCY ONGOING EMPLOYEE LISTENING IS PERFORMED THROUGH SURVEYS.EMPLOYEE ENGAGEMENT SURVEY ONGOING EMPLOYEE COMMUNICATION AND ENGAGEMENT COMMUNICATION METHODS USED TO ENGAGE EMPLOYEES AND FOSTER PRODUCTIVITY Frequently Occasionally Rarely or Never Social media (n = 72)* Emails (n = 1418) Intranet (n = 1438) Face-to-face meetings (n = 1450) Website (n = 1420) 79% 75% 72% 50% 46% 29% 33% 42% 17% 28% 19% 20% 40% 60% 80% 19% 21% 16% 43% 29% 1% 4% 12% 7% 24% 43% 46% 47% 80% 70% 54% 100% Print employee newsletters or newspapers (n = 1398) 28% Virtual meetings (n = 1397) Videos (n = 1405) Podcasts (n = 1388) Home mailings (n = 1388) Other (n = 426) 22% 11% 3% 3% 27% 0% Significant input to OTHER response • Town hall meetings • Business TV • Posters/flyers *”Social media” was not listed as a potential response for this survey question. FOCUS GROUPS. . All rights reserved. enough respondents replied with “social media” under “Other (please specify)” that it was added to the list of specific responses received. However.

.EMPLOYEE ENGAGEMENT SURVEY SOCIAL MEDIA AND EMPLOYEE ENGAGEMENT INTERNAL AND EXTERNAL SOCIAL MEDIA TOOLS CURRENTLY USED Currently Using Plan to Use in The Future Not Using/Not Planning to Use Blogs (n = 1433) Discussion boards (n = 1420) Audio podcasts (n = 1415) Vidcasts (n = 1388) Internal social networks (n = 1416) Instant messaging (n = 1430) Wikis (n = 1406) RSS feeds (n = 1413) Twitter (n = 1417) Yammer (n = 1352) Facebook (n = 1407) LinkedIn (n = 1402) Other (n = 360) 47% 32% 29% 28% 27% 27% 26% 24% 21% 20% 18% 5% 13% 0% 11% 33% 28% 27% 14% 16% 31% 27% 27% 29% 19% 5% 5% 20% 40% 60% 80% 43% 36% 43% 45% 59% 57% 43% 49% 52% 51% 63% 89% 82% 100% Significant input to OTHER response • MySpace • Flickr • YouTube • Second Life POLICY IN PLACE TO ADDRESS EMPLOYEE USE OF SOCIAL MEDIA n = 1463 Yes 27% No 45% Working on one 28% 7 © 2009 Buck Consultants. LLC. All rights reserved.

LLC.EMPLOYEE ENGAGEMENT SURVEY SOCIAL MEDIA AND EMPLOYEE ENGAGEMENT TOP EXECUTIVES PARTICIPATE IN THE USE OF INTERNAL AND EXTERNAL SOCIAL MEDIA Yes regularly 12% n = 1467 Not at this time 56% Yes occasionally 32% METHODS USED TO MEASURE EFFECTIVENESS OF SOCIAL MEDIA* No Method Used Usage/statistic monitoring Information monitoring Gathering anecdotes or case studies Surveys Unsure Other n = 1432 0% 20% 40% 60% 46% 33% 29% 25% 1% 1% 2% *Participants were allowed to select more than one answer 8 © 2009 Buck Consultants. . All rights reserved.

All rights reserved. LLC.EMPLOYEE ENGAGEMENT SURVEY HOW LEADERS AND MANAGERS VALUE COMMUNICATION EXTENT SENIOR LEADERS PARTNER WITH INTERNAL COMMUNICATORS n = 1435 46% 42% 5% 7% More frequently now than With the same frequency 12 months ago as 12 months ago Less frequently than 12 months ago Don’t seek or accept communication support CHANGE IN ENGAGEMENT STRATEGY AFTER THE GLOBAL ECONOMIC DOWNTURN n = 1435 48% 38% 10% 4% Communicating more Communication has Communicating less stayed the same No strategy previously 9 © 2009 Buck Consultants. .

EMPLOYEE ENGAGEMENT SURVEY COMMUNICATION INVESTMENT AND EMPLOYEE RETENTION ORGANIZATION HAS SEEN A RETURN ON COMMUNICATION INVESTMENT IN TERMS OF EMPLOYEE RETENTION OVER THE LAST 12 MONTHS 62% n = 1407 24% 6% 6% Agree Neutral Disagree 2% Strongly Disagree Strongly agree FACTORS ATTRIBUTED TO ORGANIZATION GAIN OR LOSS IN EMPLOYEE RETENTION* Economic downturn Amount of employee communication Downsizing Change in leadership Differentiated benefits Retention bonuses Change in company ownership Not applicable Other factors n = 1371 0% 41% 24% 23% 19% 9% 5% 3% 28% 14% 20% 40% 60% Significant input to OTHER response • Retirement • Poor management/leadership • Poor morale *Participants were allowed to select more than one answer 10 © 2009 Buck Consultants. LLC. . All rights reserved.

All rights reserved.EMPLOYEE ENGAGEMENT SURVEY INTERNAL/EMPLOYER BRANDING ORGANIZATION HAS A WELL-ESTABLISHED INTERNAL OR EMPLOYER BRAND n = 1415 Yes 59% No 22% Creating one now 19% FREQUENCY KEY MESSAGES BEHIND YOUR INTERNAL BRAND ARE REINFORCED Never Rarely Too new to evaluate fairly Sometimes All the time n = 1152 0% 20% 40% 60% 46% 37% 8% 6% 2% 11 © 2009 Buck Consultants. . LLC.

2% 0.6% 1. .1% 0.7% 0. LLC.2% IABC email Email from Buck Consultants Survey forwarded by an IABC colleague Survey link forwarded by a work colleague LinkedIn IABC home page An IABC member blog Twitter Other n = 1422 12 © 2009 Buck Consultants.9% 1. All rights reserved.2% 0.5% 0.6% 0.EMPLOYEE ENGAGEMENT SURVEY SURVEY INFORMATION HOW DID YOU LEARN OF THIS SURVEY? Percent of Total 94.

photocopying. CA 94105. Louis Stamford Tampa Toronto Washington. and core technologies of ACS.com Copyright © 2009 Buck Consultants.EMPLOYEE ENGAGEMENT SURVEY ABOUT BUCK Buck Consultants. We combine our legacy in HR with the BPO expertise. LLC. is a global HR consulting firm that helps organizations develop. Buck Worldwide Atlanta Amsterdam Boston Bristol Chicago Cincinnati Cleveland Dallas Denver Detroit Diegem Edinburgh Fort Wayne Guaynabo Hong Kong Honolulu Houston Ipswich London Los Angeles Madrid Manchester Maumee Minneapolis Montreal New York Orange Oranjestad Ottawa Paris Philadelphia Phoenix Pittsburgh Reading Rotterdam San Diego San Francisco Secaucus Singapore St. NJ 07096 Stamford 281 Tresser Boulevard Suite 600 Stamford. LLC.887. All rights reserved. San Francisco. These surveys provide the quality data that companies can rely on to make decisions critical to organizational success. 50 Fremont Street. an ACS th company. to provide end-to-end solutions that help our clients solve complex HR — and business — issues. in any form or by any means (electronic. 12 Floor. Office Locations New York One Penn Plaza th 29 Floor New York. and manage their human capital. stored in a retrieval system or transmitted in whole or in part.0509 hrsurveys@buckconsultants. D. CA 94105 Secaucus 500 Plaza Drive th 9 Floor Secaucus.com www. deploy. 13 © 2009 Buck Consultants. mechanical. CT 06901 Contact Information 800. an ACS company.bucksurveys. ranging from detailed compensation surveys to specific benefits-related data resources for organizations spanning the globe. NY 10119 San Francisco 50 Fremont Street th 12 Floor San Francisco. All rights reserved. . or otherwise) without the prior written permission of Buck Consultants. recording. global reach.C. Willemstad About Buck Surveys Our team of experts conducts a suite of surveys for HR professionals. This publication may not be reproduced.

14 © 2009 Buck Consultants.iabc. by offering in-depth knowledge and tools that improve organizational communication performance and strengthen the communication profession as a whole.EMPLOYEE ENGAGEMENT SURVEY ABOUT THE IABC RESEARCH FOUNDATION The IABC Research Foundation was founded in 1982 and serves as the research and development arm of the International Association of Business Communicators. please visit www. All rights reserved. .com/rf. For more information about the Foundation. The Foundation supports and advances the practice of organizational communication by providing IABC members with research that bridges the divide between communication theory and practice. LLC.

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