SUMMER INTERNSHIP PROGRAM

PROJECT PROPOSAL STANDARD CHARTERED BANK
Project Title: Study of different Investment Strategies adopted by Investors

Faculty Guide Dr. Sombala N. IBS Gurgaon

Company Guide Mr. Aashish Aggarwal Assistant Manager Submitted On: 20th March, 2009

Submitted to: Dr. Sombala N.

Submitted by: Tanuj Gupta Enrol. No. : 08 BS 0003595
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The main reason behind choosing this project could be better explained keeping in view the articles on Economic recession due to which the Indian economy and stock market tumbled down and investors lost a large part of their money in stocks and hence. OBJECTIVES OF THE PROJECT: The main objectives of this project are: 1. 2. Thus this project focuses on the different investment strategies of investors and the trends in investment patterns. Analysis of different investment strategies adopted by investors. III. Also at present. Then.I. the real estate sector has also seen a decline in the prices. DESCRIPTION OF THE PROJECT IN BRIEF: The project is all about the different investments which investors adopted with the purpose of investing their money. now people are not investing much in stocks. This will be done with the help of a questionnaire to collect primary data about investors. Mutual Funds. Insurance products etc. 3. To analyze the investment patterns of investors of different age group and income groups. In the project. METHODOLOGY: 2|Page . would focus on the risk and returns which investors are able to assume prior and after to economic recession. To find out potential investors and their needs so that organization can target the particular segment of investors with its existing and new investment products. PROJECT PROPOSED: Study of the different Investment Strategies adopted by different investors by assessing attitude towards risk and returns prior and after to Economic recession. I would understand the different investment instruments like Savings Account. 4. II. To analyze the trends in the different investment instruments.

Mutual Funds. NO. Second Phase: Collection of Primary Data and Data Analysis This phase include the collection of primary data using Questionnaire.) Pilot Sample of respondents = 30 IV. 4. will be removed so as to make the questionnaire data as redundant as possible. Equities.The project involves analyzing the investment strategies of different investors. This pilot sample would consist of investors who are employed in the corporate. 2. After the preliminary analysis of the responses of the pilot respondents. After this data redundancy. Term Deposits which an investor can choose. Insurance products.e. 2009 3|Page . Total number of respondents in the research = 100 (approx. 2009 April 6. 2009 April 14. responses which are not considered as important by respondents. The research for the project will be done in two phases: First Phase: Basic knowledge about Investment instruments This phase involves understanding the various investment instruments like Savings Account. 2009 April 27. 1. SCHEDULE: S. ACTIVITY Preparation of Questionnaire Collection of Primary data Presentation of Interim Report Analysis of Primary data DATE March 16. the resultant questionnaire would be filled again by different investors for the project research work. Initially a pilot sample consisting of approximately 30 respondents would be taken and their responses will be analyzed to check the validity and reliability of the questionnaire. the questionnaire would be made data redundant i. The data collected would be then entered into SPSS (a software package) for analysis of the data collected. The sample would consist of people who have their own business and are employed in the corporate. The questionnaire would be filled by around 100 people mainly from NCR (National Capital Region). 3.

standardchartered. Company Guide Name: Mr.    VI.in www. Aashish Aggarwal Date: ----------------------------------(TANUJ GUPTA) 4|Page . Limited time.mapsofindia. Sombala N. Small area for field survey mainly parts of NCR (National Capital Region). Final Presentation May 11.bajajallianz.5.in www. Wrong information given by the respondents. REFERENCES www.com Faculty Guide Name: Dr. Limited number of respondents. 2009 V.business. LIMITATIONS OF THE STUDY:   Non co-operation of people during the field survey.

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