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• Who you are
• What you do
• How you do it
• All in the context of creating value


• Be 10 words or less
• Be resonating
• Peak interest
• Engage curiosity


How you see yourself and others see you in terms of:
• Strengths
• Values
• Passions
• Goals
• Skills


A) Take a personal inventory of character traits and interests including:
• Strengths (something that comes naturally)
• Values (something that is important)
• Passions (something you love to do)
• Goals (something you want to do in the future)
• Action words (a word that best describes how you create
• Skills (something that you learn)

B) Create a brand statement (10 words or less describing how you create value)

C) Validate your brand statement:

• Create an Example statement (a volunteer , school, work or
leisure experience as it relates to your brand statement)
• Create a Value statement (describe how you created value or
made a difference with respect to your example and brand
Personal Inventory of Character Traits and Interests


Accountability Dedication Humility Mentoring Accountable

Adaptability Delegating Humour Negotiating Adaptable
Analytical Dependable Imagination Organizing Accuracy
Assertiveness Diversity Initiative Patience Achievement
Balances Diplomacy Integrity Persistent Adventure
Boldness Effort Independent Participation Ambition
Caring Empathy Kindness Positivity Balanced Logic
Compassion Energetic Leadership Persevere Beauty
Competitive Ethical Leaming Respect Bravery
Common sense Fairness Listening Resilience Caring
Communication Flexibility Logical Reliability Calmness
Consistency Friendliness Maturity Responsible Challenge
Coaching Generosity Mindfulness Sharing Compassion
Cooperative Giving Motivation Thoughtful Confidence
Courtesy Goal setting Multi-tasking Tolerant Creativity Perfection
Curiosity Honesty Managing Work ethic Curiosity


Affectionate Devoted Inspired Passionate Advancing Developing Generating

Animated Delighted Interested Present Affecting Delivering Giving
Accepting Determined Intrigued Pleased Applying Directing Growing
At ease Eager Joyous Peaceful Balancing Driving Helping
Alive Elated Jubilant Reserved Bringing Discovering Implementing
Absorbed Ecstatic Kindness Relaxed Broadening Educating Improving
Beaming Energetic Love Reassured Building Empowering Incorporating
Blissful Festive Lucky Receptive Causing Encouraging Initiating
Blessed Free & easy Liberated Satisfied Changing Engaging Inspiring
Balanced Fortunate Merry Sympathetic Completing Enhancing Instilling
Bold Gay Motivated Spirited Combining Enabling Integrating
Carefree Glad Natural Serene Conceiving Executing Launching
Confident Great Noticed Strong Connecting Expanding Leading
Cheerful Generous Optimistic Thankful Constricting Facilitating Making
Courageous Happy Overjoyed Thrilled Coordinating Formulating Modelling
Challenged Hopeful Outstanding Wonderful Creating Fostering Motivating
Employability Skills 2000+
The skills you need to enter, stay in, and progress in the world of work-whether you work on your own or as a part of a team.
These skills can also be applied and used beyond the workplace in a range of daily activities.


The skills needed as a base for further development Thepersonal skills, attitude and behaviours that The skills and attributes needed to
drive one 'spotential for growth contribute productively

You will be better prepared to progress in the You will be able to offer yourself greater You will be better prepared to add value to
world of work when you can: possibilities for achievement when you can: the outcomes of a task. project team when
you can:
Communicate Demonstrate Positive Attitudes & Behaviours
• read and understand information • feel good about yourself and be Work with Others
presented in a variety of forms (e.g., confident • understand and work within the
words, graphs, charts, diagrams) • deal with people, problems and dynamics of a group
• write and speak so others pay attention situations with honesty, integrity and • ensure that a team's purpose and
and understand personal ethics objectives are clear
• listen and ask questions to understand • recognize your own and other people's • be flexible: respect, be open to
and appreciate the points of view of good efforts and supportive of the thoughts,
others • take care of your persona l health opinions and contributions of
• share information using a range of • show interest, initiative and effort others in a group
information and communications tech- • recognize and respect people's
nologies (e.g., voice, e-mail, computers) Be Responsible diversity, individual differences
• use relevant scientific, technological and • set goals and priorities balancing work and perspectives
mathematical knowledge and skills to and personal life • accept and provide feedback in a
explain or clarify ideas
• plan and manage time, money and other constructive and considerate
resources to achieve goals
Manage Information
• assess, weigh and manage risk • contribute to a team by sharing
• locate, gather and organize information • be accountable for your actions and the information and expertise
using appropriate technology and
information systems
actions of your group • lead or support when appropriate,
• be socially responsible and contribute motivating a group for high
• access, analyze and apply knowledge and
skills from various disciplines (e.g., the
to your community performance
• understand the role of conflict in
arts, languages, sciences and the a group to reach solutions
Be Adaptable
• work independently or a s a part of a • manage and resolve conflict when
team appropriate
Use Numbers
• decide what needs to be measured or • carry out multiple tasks or projects
Participate in Projects & Tasks
calculated • be innovative and resourceful: identify
• observe and record data using appropriate
and suggest alternative ways to achieve • plan , design or carry out a project
goals and get the job done or task from start to finish with
methods, tools and technology
• be open and respond constructively to well-defined objectives and
• make estimates and verify calculations change outcomes

Think & Solve Problems • learn from your mistakes and accepts • develop a plan, seek feedback,
feedback test revise and implement
• assess situations and identify problems • cope with uncertainty • work to agreed quality standards
• seek different points of view and evaluate and specifications
them based on facts Learn Continuously • select and use appropriate tools
• recognize the human, interpersonal • be willing to continuously learn and and technology for a task or
technical, scientific and mathematical grow project
dimensions of a problem
• assess personal strengths and areas for • adapt to changing requirements
• identify the root cause of a problem development and information
• be creative and innovative in exploring • set your own learning goals • continuously monitor the success
possible solutions
• readily use science, technology and
• identify and access learning sources of a project s or task and identify
and opportunities ways to improve
mathematics as ways to think, gain and
share knowledge, solve problems and • plan for and achieve your learning
make decisions
• evaluate solutions to make Work Safely
recommendations or decisions
• implement solutions • be aware of personal and group health The Conference Board of Canada
and safety practices and procedures and Internet:
• check to see if a solution works and act act in accordance with these www. conferenceboard .ca/education
on opportunities for improvement


The purpose of this Brand Worksheet is to assess your potential to make a difference and create value
by taking inventory of your personal skills strengths, values, passions and goals.

A) Skills: (something you learn - top 3)

1) English -
2) Math
3) Science -

8) Strengths: (something the comes natu rally - top 3)

1) Dance -
2) Listening -
3) Reading -

C) Values: (principles that are important - top 3)

1) Health
2) Family
3) Friends -

D) Passions: (strong feeling of excitement - top 3)

1) Hockey -
2) Bhangra -
3) Basketball

E) Goals::(doing what in 5 yrs. to create value)

1) Get my degree

F) Action Word : (best describes how you create value)

1) Leadership

G) Brand Statement::(10-15 words starting with an action word describing how you create value)

“Leadership makes me overcome my challenges as I lead the way

to my future.
1) "Helping my community with small actions that make big differences." (Brand)
"A good example of that is how Iam a volunteer coach at YMCA and Fraser Valley
Basketball." (Example)

"I create opportunities for kids to enrich their knowledge and experiences in the sport of
basketball." (Value) - Bhupinder Athwal, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC

2) "Shaping ideas into a reality to advance technology." (Brand)

"My experience working at Delta Controls Inc. is a good example." (Example)

"I tested and programmed boards that were to be used in industrial AC/HVAC units."
(Value) - Aash Grewal, Grade 11 student , Panorama Ridge Secondary, Surrey, BC

3) "Manufacturing products for an enhanced lifestyle." (Brand)

"My experience as a work experience student with Garage Clothing is a good
example." (Example)

"I created a look that gave others the opportunity to further experiment with their style
along with a sense of comfort ." (Value) - Jasmine Dosanjh, Grade 11 student,
Panorama Ridge Secondary, Surrey, BC

4) "Constantly improving myself though innovation and dedication." (Brand)

"My experience as a night shift volunteer (helping homeless) is a example." (Example)

"Furthering my appreciation toward life while give others a second chance at it." (Value)
- Josh Banipal, Grade 11 student, Panorama Ridge Secondary, Surrey, BC

5) "Working to improve lives through altruistic actions and leading by

example." (Brand)
"My experience volunteering at a nursing home and being the chair of a Cancer
Awareness school club are good examples." (Example)

"I assisted elderly residents with recreation activities as a volunteer and I organized
events to raise funds and awareness for various types of cancer as the chair of the
school club." (Value) - Kulmehak Randhawa, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC


The purpose of this Launching Your Brand Worksheet is to validate your brand statement with a
personal experience example and how you created value or made a difference.

A) Brand Statement::(-10 words starting with an action word describing how you create value)

B) Example Statement: (a volunteer, work or leisure experience as it relates to your Brand


C) Value Statement: (Describe how you created value or made a difference with respect to your
example and Brand Statement)

The 'Brand Business Card" is a unique and can be handout to Network

• Makes your story stand out and "be remarkable"

• Highlights your "value indicators" (passion, work ethic, persistence and
improvement) and skills
• Validates the quality of your skills


Front of Card:
• Picture of you in Action representing your Brand
• State your Brand
• Your Professional Email Address
• Your Phone Number

Back of Card
• List of your Skills - Use Employability Skills 2000+ List