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BRAND STATEMENT

YOUR BRAND STATEMENT SAYS:


• Who you are
• What you do
• How you do it
• All in the context of creating value

YOUR BRAND STATEMENT NEEDS TO:


• Be 10 words or less
• Be resonating
• Peak interest
• Engage curiosity

CREATE YOUR BRAND STATEMENT BY TAKING INVENTORY OF:


How you see yourself and others see you in terms of:
• Strengths
• Values
• Passions
• Goals
• Skills

HOW DO I MAKE A PERSONAL BRAND?


A) Take a personal inventory of character traits and interests including:
• Strengths (something that comes naturally)
• Values (something that is important)
• Passions (something you love to do)
• Goals (something you want to do in the future)
• Action words (a word that best describes how you create
value)
• Skills (something that you learn)

B) Create a brand statement (10 words or less describing how you create value)

C) Validate your brand statement:


• Create an Example statement (a volunteer, school, work or
leisure experience as it relates to your brand statement)
• Create a Value statement (describe how you created value or
made a difference with respect to your example and brand
statement)
Personal Inventory of Character Traits and Interests

STRENGTHS VALUES
Accountability Dedication Humility Mentoring Accountable Dependable Honesty Persistence
Adaptability Delegating Humour Negotiating Adaptable Determined Humour Prosperity
Analytical Dependable Imagination Organizing Accuracy Diplomacy Independent Reason
Assertiveness Diversity Initiative Patience Achievement Discipline Integrity Reliability
Balances Diplomacy Integrity Persistent Adventure Diversity Justice Resolve
Boldness Effort Independent Participation Ambition Education Kindness Security
Caring Empathy Kindness Positivity Balanced Efficiency Leaming Self-control
Compassion Energetic Leadership Persevere Beauty Empathy Logic Service
Competitive Ethical Leaming Respect Bravery Excellence Loyalty Sharing
Common sense Fairness Listening Resilience Caring Fitness Maturity Success
Communication Flexibility Logical Reliability Calmness Freedom Mindfulness Teamwork
Consistency Friendliness Maturity Responsible Challenge Fun Modesty Trust
Coaching Generosity Mindfulness Sharing Compassion Generosity Neatness Truth
Cooperative Giving Motivation Thoughtful Confidence Grace Organized Vitality
Courtesy Goal setting Multi-tasking Tolerant Creativity Growth Passion Wealth
Curiosity Honesty Managing Work ethic Curiosity Harmony Perfection Wisdom

PASSION ACTION
Affectionate Devoted Inspired Passionate Advancing Developing Generating Maintaining
Animated Delighted Interested Present Affecting Delivering Giving Nurturing
Accepting Determined Intrigued Pleased Applying Directing Growing Organizing
At ease Eager Joyous Peaceful Balancing Driving Helping Opening
Alive Elated Jubilant Reserved Bringing Discovering Implementing Practicing
Absorbed Ecstatic Kindness Relaxed Broadening Educating Improving Promoting
Beaming Energetic Love Reassured Building Empowering Incorporating Producing
Blissful Festive Lucky Receptive Causing Encouraging Initiating Providing
Blessed Free & easy Liberated Satisfied Changing Engaging Inspiring Refining
Balanced Fortunate Merry Sympathetic Completing Enhancing Instilling Serving
Bold Gay Motivated Spirited Combining Enabling Integrating Shaping
Carefree Glad Natural Serene Conceiving Executing Launching Supporting
Confident Great Noticed Strong Connecting Expanding Leading Striving
Cheerful Generous Optimistic Thankful Constricting Facilitating Making Transforming
Courageous Happy Overjoyed Thrilled Coordinating Formulating Modelling Yielding
Challenged Hopeful Outstanding Wonderful Creating Fostering Motivating Working
Employability Skills 2000+
The skills you need to enter, stay in, and progress in the world of work-whether you work onyour own or as a part of a team.
These skills can also be applied and used beyond the workplace in a range of daily activities.

FUNDAMENTAL SKILLS PERSONAL MANAGEMENT SKILLS TEAMWORK SKILLS


The skills needed as a base for further development Thepersonal skills, attitude and behaviours that The skills and attributes needed to
drive one 'spotential for growth contribute productively

You will be better prepared to progress in the You will be able to offer yourself greater You will be better prepared to add value to
world of work when you can: possibilities for achievement when you can: the outcomes of a task. project team when
you can:
Communicate Demonstrate Positive Attitudes & Behaviours
• read and understand information • feel good about yourself and be Work with Others
presented in a variety of forms (e.g., confident • understand and work within the
words, graphs, charts, diagrams) • deal with people, problems and dynamics of a group
• write and speak so others pay attention situations with honesty, integrity and • ensure that a team's purpose and
and understand personal ethics objectives are clear
• listen and ask questions to understand • recognize your own and other people's • be flexible: respect, be open to
and appreciate the points of view of good efforts and supportive of the thoughts,
others • take care of your persona l health opinions and contributions of
• share information using a range of • show interest, initiative and effort others in a group
information and communications tech- • recognize and respect people's
nologies (e.g., voice, e-mail, computers) Be Responsible diversity, individual differences
• use relevant scientific, technological and • set goals and priorities balancing work and perspectives
mathematical knowledge and skills to and personal life • accept and provide feedback in a
explain or clarify ideas
• plan and manage time, money and other constructive and considerate
manner
resources to achieve goals
Manage Information
• assess, weigh and manage risk • contribute to a team by sharing
• locate, gather and organize information • be accountable for your actions and the information and expertise
using appropriate technology and
information systems
actions of your group • lead or support when appropriate,
• be socially responsible and contribute motivating a group for high
• access, analyze and apply knowledge and
skills from various disciplines (e.g., the
to your community performance
• understand the role of conflict in
arts, languages, sciences and the a group to reach solutions
Be Adaptable
humanities)
• work independently or a s a part of a • manage and resolve conflict when
team appropriate
Use Numbers
• decide what needs to be measured or • carry out multiple tasks or projects
Participate in Projects & Tasks
calculated • be innovative and resourceful: identify
• observe and record data using appropriate
and suggest alternative ways to achieve • plan , design or carry out a project
goals and get the job done or task from start to finish with
methods, tools and technology
• be open and respond constructively to well-defined objectives and
• make estimates and verify calculations change outcomes

Think & Solve Problems • learn from your mistakes and accepts • develop a plan, seek feedback,
feedback test revise and implement
• assess situations and identify problems • cope with uncertainty • work to agreed quality standards
• seek different points of view and evaluate and specifications
them based on facts Learn Continuously • select and use appropriate tools
• recognize the human, interpersonal • be willing to continuously learn and and technology for a task or
technical, scientific and mathematical grow project
dimensions of a problem
• assess personal strengths and areas for • adapt to changing requirements
• identify the root cause of a problem development and information
• be creative and innovative in exploring • set your own learning goals • continuously monitor the success
possible solutions
• readily use science, technology and
• identify and access learning sources of a project s or task and identify
and opportunities ways to improve
mathematics as ways to think, gain and
share knowledge, solve problems and • plan for and achieve your learning
goals
make decisions
• evaluate solutions to make Work Safely
recommendations or decisions
• implement solutions • be aware of personal and group health The Conference Board of Canada
and safety practices and procedures and Internet:
• check to see if a solution works and act act in accordance with these www. conferenceboard .ca/education
on opportunities for improvement
GEODUDFT
CORNERI

DISCOVERI NG YOU R BRAND WORKSH EET


The purpose of this Brand Worksheet is to assess your potential to make a difference and create value
by taking inventory of your personal skills strengths, values, passions and goals.

A) Skills: (something you learn - top 3)

1) Work independently or in a team -


2) Recognize your own and others good efforts
• 3) be flexible: respect, be open to and supportive of the thoughts, opinions and contributions of
others in a group -

8) Strengths: (something the comes natu rally - top 3)

1) Friendliness -
2) Competitive -
3) Fairness -

C) Values: (principles that are important - top 3)

1) Caring
2) Trust
3) Sharing -

D) Passions: (strong feeling of excitement - top 3)

1) Happy -
2) Love -
3) Thankful

E) Goals::(doing what in 5 yrs. to create value)

1. Have a stable job that I am satisfied with, while being able to support myself.

F) Action Word : (best describes how you create value)

1. Bringing

G) Brand Statement::(10-15 words starting with an action word describing how you create value)
Bringing Brian bowing bath Browns buns beyond
Bringing positivity to the world through happiness and laughter
BRAND STATEMENTS EXAMPLES:
1) "Helping my community with small actions that make big differences." (Brand)
"A good example of that is how Iam a volunteer coach at YMCA and Fraser Valley
Basketball." (Example)

"I create opportunities for kids to enrich their knowledge and experiences in the sport of
basketball." (Value) - Bhupinder Athwal, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC

2) "Shaping ideas into a reality to advance technology." (Brand)


"My experience working at Delta Controls Inc. is a good example." (Example)

"I tested and programmed boards that were to be used in industrial AC/HVAC units."
(Value) - Aash Grewal, Grade 11 student , Panorama Ridge Secondary, Surrey, BC

3) "Manufacturing products for an enhanced lifestyle." (Brand)


"My experience as a work experience student with Garage Clothing is a good
example." (Example)

"I created a look that gave others the opportunity to further experiment with their style
along with a sense of comfort ." (Value) - Jasmine Dosanjh, Grade 11 student,
Panorama Ridge Secondary, Surrey, BC

4) "Constantly improving myself though innovation and dedication." (Brand)


"My experience as a night shift volunteer (helping homeless) is a example." (Example)

"Furthering my appreciation toward life while give others a second chance at it." (Value)
- Josh Banipal, Grade 11 student, Panorama Ridge Secondary, Surrey, BC

5) "Working to improve lives through altruistic actions and leading by


example." (Brand)
"My experience volunteering at a nursing home and being the chair of a Cancer
Awareness school club are good examples." (Example)

"I assisted elderly residents with recreation activities as a volunteer and I organized
events to raise funds and awareness for various types of cancer as the chair of the
school club." (Value) - Kulmehak Randhawa, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC
G UDE
EO D T
CORNER!

LAUNCHING YOUR BRAND WORKSHEET


The purpose of this Launching Your Brand Worksheet is to validate your brand statement with a
personal experience example and how you created value or made a difference.

A) Brand Statement::(-10 words starting with an action word describing how you create
value)
Brining happiness through a smile to all those around me.

B) Example Statement: (a volunteer, work or leisure experience as it relates to your


Brand Statement)

I enjoy making everyone feel happy. I always go to the band room with a smile on my
face knowing I get to see all of my friends. I've learned that whenever I go in there with
a smile they all seem to get happier. One smile can change someone's day completely

C) Value Statement: (Describe how you created value or made a difference with respect to
your example and Brand Statement)

Being able to make everyone around me happy makes me feel overjoyed because I
feel like I have a purpose and that I can make a difference. If I can get even one person
to smile it can make a huge impact on their life. I know how much one smile can
change my life, and I want other people to feel that too.
BRAND BUSINESS CARDS

The 'Brand Business Card" is a unique and can be handout to Network

• Makes your story stand out and "be remarkable"


• Highlights your "value indicators" (passion, work ethic, persistence and
improvement) and skills
• Validates the quality of your skills

HOW TO CREATE YOUR BRAND BUSINESS CARD

Front of Card:
• Picture of you in Action representing your Brand
• State your Brand
• Your Professional Email Address
• Your Phone Number

Back of Card
• List of your Skills - Use Employability Skills 2000+ List