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Cadillac Area

May/June • Volume 15-NO. 4 Business Magazine
A Cadillac Area Chamber of Commerce Publication

Growing a better
sense of place
See pages 8 & 9

look inside for the special:

Twenty under forty
Mission Statement
The Chamber shall be a catalyst for community Perspectives
and business development in the Greater

Chamber carefully reviewing
Cadillac Area and serve its members by providing
opportunity for business and professional support.

all options on CertifiChecks
Meet the Board
Sue Peterson, Executive Director
Avon Rubber and Plastics, Inc 779-6200

Jon Catlin, Vice Chair I want to take this opportunity to update our membership on the CertifiChecks
Chemical Bank 775-8588 issue. In 2003, the Cadillac Area Chamber of Commerce entered into an agreement
Jeremy Winkle, Treasurer with CertifiChecks, Inc. a Dayton, Ohio based company and provider of gift
VanDrie Home Furnishings 775-8536 certificate products. On February 26, 2009, CertifiChecks announced through their
Lorri King, Past Executive Director web site (, that the company ceased operations. Hundreds of
Cadillac Title, LLC 779-8000 chambers and associations, across the United States were affected. The Cadillac Area
Dennis H. Benson, PLC Chamber of Commerce became aware of the company’s decision to cease operations
Attorney 876-9405 independently of direct notification by the company. Upon discovery, the Chamber
Eric Baker staff proactively and immediately contacted our membership, businesses accepting
Wolverine Power Cooperative 775-5700 CertifiChecks and member financial institutions to prevent use, acceptance and
Jim Blackburn deposit as an initial action plan.
Blick Dillon Insurance 775-3416 The true mission and intent of the CertifiChecks program was to retain local
Bill Cinco dollars through a gift certificate program that offered flexibility of use and most
The Trend Designers 775-5711 importantly reinforced keeping consumer dollars with our members. CertifiChecks
Dean DeKryger were redeemable at over 100 Chamber business locations. The Chamber did not
The DK Design Group 779-4002 profit from CertifiChecks. The Chamber purchased CertifiChecks at face value and
Mike Hamner sold them for the same price. The program had wide acceptance and growth, with
Avon Protection Systems, Inc. 779-6200 over $50,000 CertifiChecks sold in 2008 through the Chamber. We will continue to
Katy Huckle message passionately about supporting Chamber businesses and providing impetus
Northwestern Bank 775-2688 to support the area the economy.
Paul Liabenow Because of pending litigation initiated by the State of Ohio against CertifiChecks
Cadillac Area Public Schools 876-5000 and based on direct communication with the Office of the Michigan Attorney
Bryan Lydick General, your Chamber has carefully been evaluating all options before initiating
Mercy Hospital Cadillac 876-7522 a next step action plan. We will announce specific details on those next steps very
Mickey Putman soon.
Cadillac Credit Bureau 775-3458 We encourage anyone possessing Cadillac Area Chamber CertifiChecks with an
Joy VanDrie issue date between February 26, 2008 and February 26, 2009 to contact the Chamber at
The Identity Builder 920-5189 775-9776 or with additional questions. Thank you for patience and understanding.


Bill Tencza, President

Doreen Lanc, Director of Membership Services Bill TeNcza, Chamber President

Deb Gillies, Leadership Director/Accountant
Exit Realty will help
Amanda Hamilton, Administrative Assistant you find a place to
Printer: Cadillac Printing Company make memories.
Publisher: Cadillac Area Chamber of Commerce
Editorial Committee: Chris Huckle, Doreen Lanc,
Rich Langton, Sarah Roberts, Bill Tencza and Joy VanDrie.

The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves
the right to edit or refuse articles and advertisements submit-
ted to the Cadillac Area Business Magazine, and reserves the EXIT REALTY GREATER CADILLAC
right in its sole discretion to accept or refuse inserts and other Independent Member Broker
materials to be distributed through the publication. Corner of Plett Rd. & 13th Street •
Office: 231-775-4100 • Toll Free: 866-GO2-EXIT

2 MAY/JUNE - Cadillac Area Chamber of Commerce
new economy
Not old, Different
By Bruce Schafer the standard of living not experienced in The city itself is experiencing a transition
Vice President of Manufacturing at Rexair history. The living standard so accelerated with infrastructure improvements and
This new economy feels like the old, only that the massive uses of natural resources other quiet initiatives. The local banks have
different. As a manufacturing manager for and its impact on the climate became a con- always supported local enterprise. The
more than 30 years, I can relate. cern. The global warming, climate change choice is clear — a victim of circumstance
The mantra for manufacturing has been mantra was born. Then the universal, inde- or the master of destiny. Which shall it be?
consolidation, restructuring, outsourcing. structible credit system froze up. The governmental and business leader-
The techniques to stay the tide were re-engi- Today, the economy is fundamentally dif- ship is stepping up to the task. Significant
neering, Just-in-Time, 6 Sigma, Toyota pro- ferent from the past and what was expected discussions are underway in the following
duction system, and more outsourcing. The by the “New Economy.” Much of the wealth categories:
outsourcing was first to the southern states, has evaporated and credit capital with it. • Retention of current business and industry
then to Mexico, then China. Constriction, The new fundamental question is, “How can • Attracting population
contraction, and turmoil have been the the economy grow with zero/little capital?” • Development of infrastructure
workers’ life experience. Perhaps, this man- The pundits will study it and make • Support of entrepreneurs
ufacturing experience has now started with decries. Much of the gain in prosperity has Creating a sense of place
retail, construction, and other services. I been lost but some still remains. Those in These topics are essential to local prosper-
disagree. This is different. the lower economic level lost more as a per- ity. They represent specific areas through
The New Economy was supposed to be centage and it directly affects their basics which action can be initiated. The discus-
indestructible, built on the creativity of of living standards. Anger, hopelessness, sions are not just for study or for articles to
individuals with a global reach (knowledge and extreme frustration are plentiful. All of be written. Over 20 actionable ideas have
workers using the internet and the rapid these emotions and feelings are understand- been identified. Some require investment,
expanse of information). The winners, the able. In the end, however, these emotions some do not. All, if executed rapidly, will
dominators were supposed to be the most do not resolve problems nor launch new improve the local competitive environment.
creative people who designed new products initiatives. Let’s get through them quickly. They will also diversify and build a more
and created new markets using the global They provide little value. Back to work is sustainable community. No one is coming
resources (read here the U.S. and low cost the answer. We can create our prosperity to save us. We have to do it through our
outsourcing). again. We need to be the creative knowledge own actions and creativity.
This was all supported by a modern, uni- workers which were so esteemed before the A sense of common resolve and purpose
versal, global credit system. For the past 20 freeze up. We need to do it now and do it to create anew that which we so cherish by
years, the brightest and best minds went into locally. living here is critical. Please join in this col-
the endeavor and it worked. Corporations Cadillac is well positioned to be reborn. lective collaborative activity. The old econ-
and unions could no longer create oligopoly The local economy is a hybrid, and, with a omy is gone forever. The New Economy
markets and charge the rest of the world dash of collaborative action; it can experi- has changed. We need to make it different
extra for their power and influence. ence growth and vitality. The local manu- at the local level both for ourselves and our
Most of humankind experienced a rise in facturers are still here and are diversified. children.

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Cadillac Area Chamber of Commerce - MAY/JUNE 3
Private rooms. First-class care.
Just a few reasons we’ve received the 100 Top Hospitals by Thomson
Reuters and the Michigan Governor’s Award five years running.
With patient quality and satisfaction that put us in step with the
finest hospitals in the nation, we’re continuing a century-long
tradition of quality care. A healing environment, a caring staff,
and the support of loved ones close to home. Get well soon. | A member of Trinity Health

4 MAY/JUNE - Cadillac Area Chamber of Commerce
Mercy Hospital named one of nation’s top 100 hospitals
Mercy Hospital Cadillac was named one of the nation’s 100 Top areas: mortality, medical complications, patient safety, average length
Hospitals® by Thomson Reuters, a provider of information and solu- of stay, expenses, profitability, cash-to-debt ratio, patient satisfaction,
tions to improve the cost and quality of healthcare. and adherence to clinical standards of care.
The award recognizes hospitals that have achieved excellence in The winning hospitals were announced in the March 30 edition of
clinical outcomes, patient safety, patient satisfaction, financial per- Modern Healthcare magazine.
formance, and operational efficiency. This is the first time Mercy “The 100 Top Hospitals winners raised the bar again this year, deliv-
Hospital Cadillac has been recognized, and was one of only 20 listed ering a higher level of reliable care and greater value for their commu-
in the small community hospital category. nities,” said Jean Chenoweth, senior vice president for performance
“It takes teamwork to achieve these excellent outcomes. We are improvement and 100 Top Hospitals programs at Thomson Reuters.
blessed in Cadillac to have talented, dedicated physicians, staff and According to Thomson Reuters, if all Medicare inpatients received
volunteers,” says John MacLeod, Mercy Hospital Cadillac President the same level of care as Medicare patients treated in the winning hos-
and CEO. “This national recognition will reinforce our efforts to con- pitals:
tinuously improve patient safety and quality and to continue our quest • More than 107,500 additional patients would survive each year.
to be our community’s trusted health partner for life.” • Nearly 132,000 patient complications would be avoided annually.
The winners were identified through an analysis, the Thomson • Expenses would decline by $5.9 billion a year.
Reuters 100 Top Hospitals®: National Benchmarks study. The study • The average patient stay would decrease by nearly half a day.
evaluated 3,000 short-term, acute care, non-federal hospitals in nine

Baker names Sue Greenwood Assistant Clinical Nursing Coordinator
Baker College of Cadillac has appointed Sue Ellen Greenwood to the newly cre- clinical instructors.
ated position of assistant clinical coordinator for the nursing department. At the Greenwood had been a part-time nursing program
same time, she has accepted a full-time nursing faculty position. instructor for two years at Baker College of Cadillac.
In addition to teaching clinical nursing courses, Greenwood will assist the clinical Greenwood has more than 20 years of combined nurs-
coordinator in the following areas: site development; clinical assignments for nurs- ing and education experience.
ing students; planning, budgeting and organization of the nursing program; student A Cadillac resident, Greenwood holds a bachelor’s
advisement; student placement; development and implementation of a Jean Watson degree in nursing from Saginaw Valley State University. She is a member of the

Theory course for all nursing cohorts; lab development; and orientation for new National League for Nursing.

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It’s All About You!
Cadillac Area Chamber of Commerce - MAY/JUNE 5
Thank you! The Cadillac Area Chamber of
Commerce wishes to THANK those
who contributed to the success of the
32nd Annual Governor’s Breakfast
Governor Jennifer M. Granholm
Ken Gorlewski........................................................ Cadillac Area Public Schools
Paul Liabenow........................................................ Cadillac Area Public Schools
Scott Crosby..............................Wexford-Missaukee Intermediate School District

SPecial Thanks
Cadillac Chamber Ambassadors Club, 2008/2009 Cadillac Leadership Class,
Cadillac Armory, Cadillac High School Jazz Band, Cadillac Area Public Schools,
Cadillac/Wexford Transit Authority, Cooley High School, McGuire’s Resort, &
Wexford-Missaukee Career Technical Center
AAR Mobility Systems Avon Automotive
Avon Protection Systems, Inc. B & P Manufacturing
Baker College of Cadillac Blue Cross Blue Shield of Michigan
BorgWarner Thermal Systems Cadillac Casting, Inc.
Cadillac News Cadillac Printing Co.
Cadillac Title Chemical Bank
Citizens Bank Consumers Energy
DTE Energy Firstbank-Cadillac
Four Winns Boats, LLC Fox 33/9&10News
Mercy Hospital Cadillac Michigan Rubber Products, Inc.
Northwestern Bank Orrin A. Sprague Agency
Piranha Hose Products, Inc. Rexair LLC
Wolverine Power Supply

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6 MAY/JUNE - Cadillac Area Chamber of Commerce
Rise Up! Cadillac
Wednesday, March 11, 2009 at Wexford-Missaukee Career Technical Center

Hosted by: Sponsored by:
Wexford-Missaukee Firstbank-Cadillac
Career Technical Center

Lecture Luncheon Series
“Challenges and Solutions in
Education Today”
Karen Mlcek, Director of General
Education - Wexford-Missaukee
Intermediate School Districts

“State of the City”
Pete Stalker, City Manager

Women's Business Luncheon Calendar of Events

February 27, 2009 Day
13 Rise Up! Cadillac,
Master Retailer Shares Cadillac-Wexford Public Library, 7 a.m.
Success Secrets 20 Annual Briefcase Open Golf Outing,
(left) Patti Bayne Tomczak, McGuire’s 9:30 a.m. & Eldorado 10 a.m.

Owner, Bayne’s Apple
Valley Farm, Inc.
(right) Katy Huckle, 3 Chamber Annual Awards Dinner,
Chamber Board Member Caberfae Peaks Ski & Golf Resort, 5:30 p.m.
17 Rise Up! Cadillac,
Fox Hill Event Center, 7 a.m.

Cadillac Area Chamber of Commerce - MAY/JUNE 7
A Sense of place
A look at the new economy
S tanding still means you’re falling behind. Nothing could be
more true in the new economy, according to MSU Land Policy
Institute member, Mark Wyckoff.
“You need to keep pushing ahead; you have no other choice,”
Wyckoff said. “The other choice is to give up hope, and then you lose
Comparing the old and new economy
Key features of old economy:
• Inexpensive place to do busi-
ness was key.
Key features of new economy:
• Being rich in talent and ideas
is key
for sure. • Attracting companies was • Attracting educated people
“Doing nothing is absolutely the worst you can do,” he said. “Doing key. is key.
something wrong is not as bad as doing nothing.” • A high-quality physical envi- • Physical and cultural ameni-
Wyckoff presented the program “Realizing Our future in the New ronment was a luxury, which ties are key in attracting knowl-
Economy” last month, hosted by the Cadillac Area Chamber of stood in the way of attracting edge workers.
Commerce and Baker College to regional public, private and non- cost-conscious business.
profit leaders. • Success = fixed competitive • Success = organizations and
Presenting to the group, Wyckoff explained how the old economy advantage in some resource or individuals with the ability to
was centered on people moving to a community because of job pos- skill. The labor force was skills- learn and adapt.
sibilities. In the new economy, people who are moving into an area dependent.
because it is a desirable place to live will create new jobs. He added • Economic development was • Bold partnerships with busi-
one caveat: the current economy is creating new challenges that have government-led. Large govern- ness, government and nonprofit
not been figured into the new economy. ment meant good services. sector lead change.
It is important, he and Cadillac City Manager Pete Stalker said, for • Industrial sector (manufac- • Sector diversity is desired,
the Cadillac area to continue to try to strengthen its current industrial turing) focus. and clustering of related sectors
base and forge a balance during change. is targeted.
Stalker said projections indicate that manufacturing will continue • Fossilfuel dependent manu- • Communications dependent,
to be an important part of the national as well as local economies. As facturing. but energy smart.
the community looks to a new economy, he said, it still needs to work • People followed jobs. • Talented, well-educated peo-
to retain and seek to grow manufacturing. Wyckoff added that manu- ple choose location first, then
facturing will not disappear in the new economy, but it may change. look for or create a job.
He said there may actually be more manufacturers but on a smaller • Location mattered. • Quality places with a high
scale. quality of life matter more.
Stalker said the Cadillac area has been charting a parallel course • Dirty, ugly, and poor quality • Clean, green environment
of working to strengthen its current manufacturing base as well as environment were common and proximity to open space and
enhance the community in preparation for future growth. outcomes that did not prevent quality recreational opportuni-
“We are not just a manufacturing town, we are not just a tourist growth ties are critical.
town,” Stalker said. “We are a nice blend.” • Connection to global oppor- • Connection to emerging
As the world comes to grips with a changing economy, the Cadillac tunities. global opportunities is critical
area may be in a position to put itself into position to grow economi-
cally, even while the current economy is slow to turn around.
Continued on page 9

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8 MAY/JUNE - Cadillac Area Chamber of Commerce
Making the connections in a new economy
Wyckoff said the new economy will be driven by a “sense of place,” ern Michigan, he said.
where skilled, younger workers will move to locations that are more There is also tremendous volunteer effort from recreational groups
appealing in a variety of different ways. While each community needs that maintain snowmobile trails and others who put together and
to target unique qualities to improve, he said some things generally run festivals. “Those things are incredibly important,” Wyckoff said.
fare well in the new economy. He pointed out that infrastructure There are places for youths to enjoy, such as the Blackburn Skate
improvement downtown this summer is a positive move. park near the lake, the YMCA, which is currently under construc-
“The focus on downtown is great stuff; it will benefit everybody,” tion, as well as the White Pine Trail system.
Wykcoff said. “It is increasing pedestrian orientation, it is increasing “Those things are all very, very important,” he said. “Now you need
safety for people, it is preserving downtown parking.” to start linking them. You have to have the bike trail link safely to the
Building a better sense of place has been a focus of the Cadillac Y; you have to start connecting more.”
community for years, Stalker said. While community leaders may Besides connecting bike paths and sidewalks, there needs to be a
not have used the term “sense of place,” they have been trying to connection between the different units of government, Wyckoff said.
make the area more attractive to the entire community. He said that in a new economy, new residents will not be concerned
“I think we’ve been in step with this. I think we are a bit ahead of the about municipal boundaries. In fact, it is important to bring together
curve,” Stalker said. He cited the creation of the Cadillac Downtown public, private and non-profit sectors to work together for a common
Fund as an example where industry leaders targeted downtown for goal.
improvements, which happened in the early 1990s. A vibrant down- “It can’t be just the City of Cadillac (working on building a sense
town will not only help give the Cadillac area a stronger sense of of place), it has to include the townships and it should include the
place but also will help the community attract more business and county as well,” Wyckoff said. “You need all these folks working
make it more desirable to industry as it looks to expand. together … for prosperity … to agree to a common goal, then estab-
“They have done a lot of projects with the idea of building a bet- lish a structure for doing that.”
ter sense of place,” Stalker said of the downtown group. “Maybe it The new economy, also called the knowledge economy, is driven by
wasn’t called ‘sense of place’ then, but they have focused on creating more educated, younger workers, just the type of workers who cur-
a more effective, better sense of place for downtown.” rently are leaving the state. The state has seen a migration of people
Another marketable community benefit is that the area is in the over the last several years, leaving it with a net loss of more than
middle of four-seasons of outdoor activity opportunities, such as 400,000 residents.
hunting, fishing, camping and a plethora of water sports, Wyckoff That hurts, and not just from a state revenue impact. The state also
said. loses political power in Washington. Michigan probably will lose at
He added that the Cadillac area’s proximity to larger population least one Representative’s seat in the U.S. House following the 2010
bases in southern Michigan is a tremendous natural advantage. It census and subsequent redistricting of congressional district bound-
takes fewer than three hours to drive to Cadillac from much of south- aries.

We cordially invite you to attend the
Cadillac Area Chamber of Commerce
Annual Awards Dinner

“Opportunities Await”
Wednesday, June 3, 2009
5:30 Reception – 6:30 Dinner
$30.00 per guest
Caberfae Peaks Ski & Golf Resort
Semi-Formal Attire

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Cadillac Area Chamber of Commerce - MAY/JUNE 9
Hitting the
home stretch By Steve Selewski, Julie Dyer,
Ryan Ellis and Kristin McKinley

The 2008-2009 Leadership Class is winding down with
only the closing retreat remaining on its schedule. This
has been a remarkable journey that has given the class
an inside look at the greater Cadillac area’s government,
economy, media, education, cultural, health and human
services. Our last class focused on law enforcement and
included patrol car rides with the City of Cadillac police,
the Wexford County Sheriffs Department or Michigan
State Police. Members of the 2009 Leadership Class held a silent auction to benefit their 2-1-1 project during the Cadillac
In addition to participating in the series of seminars, the Variety Show.
Leadership Class is challenged with developing and exe-
cuting a community service project. This years’ project,
in partnership with United Way, will bring the 2-1-1 service to Wexford ted to undertaking the fund-raising required for the first year and to
County. The 2-1-1 service connects people in need of health and/or solicit 3 year financial membership commitments to insure continuity
social services to a live person who is trained to quickly retrieve the best for the transition to United Way’s management.
contact information from a comprehensive social and human services Our project fundraising efforts have focused on presentations to area
database. The 2-1-1 program has proven to be very helpful not only in stakeholders. However, most recently, the leadership class hosted a
Michigan, but across the nation. This 2-1-1 phone number is similar silent auction at the Cadillac Variety Show. The silent auction raised
to the 9-1-1 emergency number; however, it is intended to have a more more than $1,600 that will go toward funding of the 2-1-1 project.

personable approach in getting people connected with the appropriate If you would like more information about 2-1-1 or to donate, e-mail
service or assistance that is needed. The Leadership Class has commit- or phone (231) 775-3753.

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10 May/JUne - Cadillac Area Chamber of Commerce
New Members
Cadillac Area Human Fox Hill Event Center The Pines
Resources Association Julie Williams Douglas Elmore
Brenda Goldammer 7640 Mackinaw Trail 5992 East Lake Mitchell
P.O. Box 373 Cadillac, MI 49601 Cadillac, MI 49601
Cadillac, MI 49601

JAR Marketing & Events Success by Design/
Bonfire Grill Jennifer Reagan Shayley’s Hair Design
Chuck Losey 302 East Cass Penney McRae
18564 200th Avenue Cadillac, MI 49601 601B 13th Street
LeRoy, MI 49655 Cadillac, MI 49601

Data track 2008-2009
Wexford County March April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb.
Labor Force 14,413 14,335 14,774 14,902 15,066 14,678 14,413 14,516 14,328 14,296 14,660 14,242
Employment 13,014 13,108 13,276 13,413 13,056 12,916 12,684 15,540 12,476 12,140 11,959 17,827
Unemployment 1,399 1,227 1,498 1,489 2,010 1,762 1,729 1,976 1,852 2,156 2,701 2,415
Rate 9.7% 8.6% 10.0% 10.1% 13.3% 12.0% 12.0% 13.6% 12.9% 15.1% 18.4% 17.0%

Missaukee County March April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb.
Labor Force 6,570 6,496 6,609 6,661 6,643 6,498 6,365 6,386 6,381 6,437 6,401 6,294
Employment 5,878 5,920 5,996 6,058 5,897 5,833 5,729 5,664 5,635 5,483 5,356 5,298
Unemployment 692 576 613 603 746 666 636 722 746 954 1,045 996
Rate 10.5% 8.9% 9.3% 9.1% 11.2% 10.2% 10.0% 11.3% 11.7% 14.8% 16.3% 15.8%
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Cadillac Area Chamber of Commerce - MAY/JUNE 11
Cadillac Area PRSRT STD
Chamber of Commerce US POSTAGE
222 N. Lake PAID
Cadillac, MI 49601-1874 TRAVERSE CITY