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Introduction

Software Industry/IT in India Size of India’s IT Industry Growth of India's IT Industry Structure of India’s IT Industry Future of Indian IT Industry Contribution of India's IT Industry to Economic Progress What is relationship marketing? Process of selling Steps of new product development What is pilot survey and its impotence

Reason for carrying out project
To being competitive in the market any company needs to introduce new product after continues time interval. For introducing any new product company needs to do many field works to understand market requirements, prospect or target customer identification, comparison or competitive product analysis, pricing or budget analysis etc. So our reason to carry out this product is to conduct a structured interview of different business houses of different industry and sectors to help company in doing Market analysis Need identification Prospect or target clients’ identification New product designing Competitive price analysis Competitive product analysis One more major reason to carry out this project is to understand the process of selling.

Synopsis
I have started this project on 6th July 2010 1st two days I spend at company premises to understand its operation, product, market and clients. During this two day I got my project subject and than with the help of my guide I have did research designing. My topic of project consist two area of focus 1) Assessing the dependency of business organizations on information technology and conducting survey for their product uses and Budget allocation. 2) Conduct the pilot survey for New Product Development. Next 30 days I spend in the market to collect data, during this period I went to different business house and understand their business operations and functions and try to find out

their dependency on information technology. During my survey I also try to find out the need of market which can be satisfied by company’s new product. After 30 day next 7 days I spend to analysis my data as per my objective of study. And next remaining days company gives us a chance to explore market and enhance our marketing & selling skills; I found prospect customers, gave product presentation and tried to close some deals.

Division
Development or technical division (software and solution development) HR division (Recruitment & Selection, salary, performance appraisal, entry and exit procedure, retention and motivation) Marketing Division (market analysis, prospect identification, teleselling, business development) Finance Division (cost center maintenance, business collecting maintenance, salary and outstanding release) Product Delivery Division (on time product/project delivery/installation, taking care of client requirements and preferences) Sales After support or Customer care Division (project/product maintenance, client satisfaction and query handling)

Business Environment
Internal Owners Employees Customers External Competitors Prospect Employees Prospect Customers Government Society

Analysis
Divide companies into mediator and small scale company and than do individually all analysis 1) Percentage analysis for awareness. Ex:- whether they know how IT will help them and there are few product which can be useful for their business or not.

awareness

Series1, 17%

1) Consumer Behaviors and satisfaction level: divide your respondents into Unsatisfied Good Satisfied Very Satisfied

Than do percentage analysis
14

Series1, 83%
S

12

10
VS G

8
US

6

4

2

0

2) Penetration of Information Technology Divide you respondents as per No using Future Requirement Using

Panitration

Not Using

Using

Divide your respondent as per their product uses Nil Product/Solution Website Website/Solution Future Requt ERP

website

Yes

No

Product or Solutions

Yes

No

ERP

Yes

Combine
10 9 8 7 6 5 4 3 2 1 0

No

n

t

N il

Pr od uc

io n

So lu tio

So lu t

e/

ER

P

3) Business Function wise IT penetration: Divide your respondent as per their product functions HR
14 12 10 8 6 4 2 0 HR MKT OPR FIN

Marketing

Operation/Function

Finance