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Texas A&M University-Kingsville

SPRING

2018
ADV Graphic Design ARTS-4355-001 Location: BAIL 189
TUESDAY-THURSDAY - 11:00 a.m. -1:45 p.m.

What’s the class about? Course Description: Continue Who teaches this class?
investigating Adobe Illustrator software. Introduce Adobe Photoshop and
Adobe InDesign software as used for communication design print media.
Projects will be given so that students can experiment with the possibilities of Jesus De La Rosa, M.F.A. ASSOCIATE PROFESSOR
these software programs. Advanced Graphic Design provides an opportunity for more info visit my website: www.jesusdelarosa.net
for the student to encounter advanced problems in concept and execution How To Get In Touch? Your are welcome to visit during my
of graphic design. Topics include exploration of communication graphics as posted office hours or by making an appointment. My office
a medium with an emphasis on individual expression with regard to specific
applications of aesthetic and ethical issues of traditional and digital graphic is located inside the SPEECH building Room# 127
processes. Assignments emphasize creative production, independent written Office Hours - MW: 11:30 - 2:00 PM
research, group dynamics and oral communication skills including articula- Send Me An E-Mail: jesus.de_la_rosa@tamuk.edu
tion of creative strategies and aesthetic perspectives in classroom critiques.
Catalogue Description: 4355 Advanced Graphic Design. 3(2-4) Studio em- Call or Text: Mobile: (956) 457-0475 • Office: (361) 593-4408
phasis on greater mastery of technical skills chosen from the many directions ACT office: (361) 593-3401 • ACT fax: (361) 593-3402
associated with graphic design, such as typography, layout, visualization,
conceptual problem solving, the ad campaign, illustration or computer aided Leave Me A Message: You can leave a written message
design. Students prepare portfolios for entry into undergraduate, graduate in my box at the (ACT) office Room 175 Speech Building
or work-related programs. May be repeated as needed. Prerequisite: ARTS
2313 Studio fee, $20.

What will you learn?


Objectives: Advanced Graphic Design 4355 provides an opportunity for students to encounter advanced problems in concept and execution of graphic
design. The advanced course designed to develop confidence in individual creativity and aesthetic judgment; broaden self expression and critical thinking
skills, and expand the potential for creative solutions in the varied facets of contemporary graphic design. Through out the course, each student will:

• Continue investigation of Adobe software programs as used for communication design print media.
• Provide hands on experience working with adobe software programs.
• Implement conceptual ideals through digital media.
• Discuss the organization of a design project and preparing finished files for pre-press
• Have designed strategies to enhance visualization and critical thinking
• Exhibit knowledge of the developmental process of graphic design
• Developed professional level standards of visual literacy
• Developed aesthetic excellence of completed design projects.
• Learn critical thinking skills through peer project evaluations and class critiques.
• Understanding of print and electronic media vehicles as they affect the decisions of the graphic designer.
• Exhibit a wider knowledge of typography

F ollowing my exact directions, your work ethic


and accountability to your work are what will
get you an excellent grade. Not following direc-
Requirements: completion of 4 proj-
ects worth 25 points each, critiques
demo participation, film screenings
PROJECTS ARE DUE ON SPECIFIED CALEN-
DAR DATES. A FINISHED PROJECT IS READY
FOR PRESENTATION AT THE BEGINNING OF
tions and simply abiding by the minimum re- writing assignments and attending gal- CLASS! LATE WORK WILL NOT BE ACCEPTED!
quirements in the syllabus is average, equaling to lery openings are inclusive within the THERE IS NO MAKE UP WORK!
a letter grade of C. Your participation in critiques projects. If it’s late you get ZERO points!
and demos is expected, (hone and refine the lan- FOR YOUR FINAL: ALL FOUR COMPLETED
Project # 1:–worth 25pts
guage of critiques), and efforts to improve your PROJECTS MUST BE SAVED ON A CD AND
Project # 2:–worth 25 pts TURNED IN ON THE SCHEDULED FINALS
work, its quality and execution.
Project # 3:–worth 25 pts DATE. THE CD, MUST BE PLACED IN A PAPER
Project # 4:–worth 25 pts SLEEVE, LABELED WITH YOUR FIRST AND
LAST NAME, SEMESTER AND YEAR.

Grading System: It is important to focus upon the objectives of each project. Grading revolves around an evaluation of each objective using
the following scale:

A (20 - 25 PTS) Excellent work: Student exceeds objectives, work is very high in originality, extremely well-conceived and executed. The stu-
dent consistently delivers creative and high quality work and demonstrates the ability to explore a wide range of alternative options as well
as the ability to make intelligent and informed decisions on the final solution. Student shows the ability to communicate ideas clearly and
completely, both visually and verbally. Well-crafted and informed arguments support any and all design decisions. All projects are complete
and turned in on time. Student demonstrates a strong, engaged effort in work and in class. Student maintains at all times a positive attitude
and commitment towards the profession, classmates, the instructor and their own development. Student participates in all regularly scheduled
classes. Overall, student meets and exceeds the requirements of the course.
ADV Graphic Design ARTS-4355-PG 1
B (15 - 19 PTS) Good work, meets objectives well, is original, well-conceived and executed. Student demonstrates an above average effort in
all areas. Work is complete and demonstrates no craft or technical problem areas. Student shows the ability to communicate decent rationale
for design decisions and demonstrates improvement in all areas of professional development as a designer. Student maintains a positive at-
titude and involvement in all coursework and class activities.

C (10 - 14 PTS) Acceptable work, meets objectives, fairly well-conceived and executed. Student produces the minimum work required at
an average quality level and provides basic explanations for design decisions. Student demonstrates a basic understanding of the principles
presented in class and may have some craft and technical problem areas. Student demonstrates average participation in all regularly sched-
uled classes.

D (5 - 9 PTS) Inferior work, basically complete, but falls short of objectives and needs work in terms of idea & execution. Student produces
the minimum work required at below average quality and demonstrates little understanding of the design principles. Student shows little
participation and/or is consistently late for class, has minimal involvement in class discussions.

F (1 - 4 PTS) Failing work, significantly incomplete, does not meet objectives and is poorly conceived and/or executed. Student demon-
strates a lack of understanding of the basic principles discussed in class and is unable to convey creative and craft and technical ability as
required. Student has little or no involvement in class discussions, repeatedly misses deadlines or critiques, and demonstrates little commit-
ment to learning and their own development. Student shows little participation and/or is consistently late for class.

MAC LAB (ROOM 189) USE POLICIES AND CLASSROOM PROTOCOL: This is RECOMMENDED TEXTS

not a general campus lab! Access to room 189 and use of all its equipment is • Visual QuickStart Guide for
limited to Art Majors, students enrolled in Graphic Design ARTS-2313 and any Adobe Software
other classes meeting in the lab. The tables and desks in the lab are not exacto
• Graphic Design Solutions
blade resistant, DO NOT cut directly on top of these surfaces. As a student, your by Robin Landa
use of software and the Internet is governed by TAMUK policies in your student
• How to Think Like a Great
handbook. These computers are not for recreational use. The equipment and the
Graphic Designer by Deb
time you spend in the lab should be to finish class projects. Unless it pertains to bie Millman, Steven Heller
working on your project you may not play games, check e-mails, surf the web,
• Graphic Design School
pop into Facebook, Twitter, and any other similar application. by David Dabner, Sheena
Calvert & Anoki Casey
• FOLLOW LAB POLICES POSTED ON WALLS
• ARRIVE ON TIME ART SUPPLIES NEEDED FOR
COMPLETION OF COURSE:
• DO NOT USE SPRAY ADHESIVE IN THE LAB
• 1 USB external micro vault
• DO NOT USE SPRAY ADHESIVE INSIDE THE ART BUILDING drives (min 8 GB of free space)

• ABSOLUTELY NO FOOD OR DRINKS IN THE LAB • GOOGLE DIVE or DropBox


• ABSOLUTELY NO SMOKING IN THE LAB • 1 Sketch Book minimum size 8”x11”
• ABSOLUTELY NO CHEWING OF TOBACCO ALLOWED IN LAB • Two 6B Drawing Pencils
• LAB DOSE NOT PROVIDE PRINTING PAPER • One Mechanical Pencil
• PRINT ONLY GRAPHIC DESIGN PROJECTS IN THIS LAB • 1 Exacto Knife & Blades
• STEP OUTSIDE TO CARRY PHONE CONVERSATIONS Any additional supplies TBA

MAC LAB (Room 189) Open Hours: When classes are


not in session: Monday – Friday, 8:00 A.M. - 5:00 P.M.
ADV Graphic Design ARTS-4355-PG2
Student Learning Outcome: To Art majors who concentrate on from meeting the time frame able and will not be tolerated.
understand the concept of visual Graphic Design are prepared to stipulated, all parties involved will Any member of the university
language as expressed through enter the working world as pro- confer and agree on an alternate community violating this policy
typography. To understand ty- fessional designers or as artists schedule. Proceedings are not will be subject to disciplinary
pographic and manipulation of who use the tools and effects judicial trials and formal rules of action. A person who believes
body copy. To gain knowledge of communication art. Student evidence shall not apply, but evi- he/she has been the victim of
of design software, materials designers are trained to success- dence submitted must be materi- sexual misconduct harassment,
and equipment relevant to their fully manipulate the compo- al and relevant to the issue under harassment, or discrimination
major, such as skills of the hand nents and composition of visual consideration. Any person who may pursue either the informal
appropriate to the major area art within a framework of con- brings a grievance has the bur- or the formal complaint resolu-
of study, critical thinking skills,
cept that targets an audience or den of proof and must provide tion procedure. A complaint may
creative/generative skills, verbalpurpose, whether that target is documentation and evidence to be initially made to the Office of
communication skills, visual com- commercially based or personal. support the allegation. Compliance at (361) 593-4758,
munication skills for professionalThe design program installs tech- complainant’s immediate super-
practice and the ability to gener-nological knowledge, cultural Attendance Policy: You must visor, a department head, a su-
ate a cohesive body of art prod- and historical understanding be in class to complete the proj- pervisory employee, or the Dean
ucts. and artistic integrity. To respond ects so don’t miss class! Class role of Students at (361)-593-3606 or
critically to works in the arts and will be taken every class meet- the Office of Compliance at (361)
• Each student will demonstrate a humanities. To engage in the ing. FIVE POINTS PER ABSENCE 593-4758. Regardless of who the
practical knowledge of tradition- creative process or interpretive WILL BE DEDUCTED FROM complaint is filed with, the Com-
al, contemporary and evolving performance and comprehend YOUR FINAL GRADE AFTER pliance Office will be notified of
production technologies for print the physical and intellectual de- YOU 3RD MISSED CLASS MEET- the complaint so it can be inves-
and electronic media, including mands required of the author or ING. The student is expected to tigated.
cost effectiveness. visual or performing artist. attend all classes and laboratory Disability Policy, Americans
sessions. It is the responsibility of with Disabilities Act
• Each student will show knowl- Critiques: In class critiques are the student to inform the instruc- The Americans with Disabilities
edge in the technical specifica- intended to help evaluate the tor of absences. When, however, Act (ADA) is a federal anti-dis-
tions and preparation for repro- strengths and weaknesses within in the judgment of the instruc- crimination statute that provides
duction of designs. each project by practicing new tor, a student has been absent to comprehensive civil rights pro-
vocabulary and design concepts such a degree as to impair his or tection for persons with disabili-
• Each student will gain aware- presented in class. They will take her status relative to credit for the ties. Among other things, this
ness of existing local, state, and place after each completed proj- course, the instructor may drop legislation requires that all stu-
national organizations within the ect. Critiques are designed to the student from the class with a dents with disabilities be guar-
communications design industry. encourage the development of grade of “DP” or “DF”. anteed a learning environment
your technical and conceptual that provides for reasonable ac-
• Each student will demonstrate skills. Your participation and the Drop Policy: The following pro- commodation of their disability.
an awareness of the different expression of ideas and opinions vision does not apply to stu- If you believe you have a disabil-
facets and/or opportunities rela- in critiques are a major part of this dents with Texas public college ity requiring an accommodation
tive to careers in communication course. You need to be vocal and or university credits prior to Fall please contact the Disability Re-
graphics. participate if you don’t, points 2007. The Texas Senate Bill 1231 source Center (DRC) as early as
will be deducted from your final specifies the number of course possible in the term at (361) 593-
• Each student will be able to use grade. drops allowed to a student with- 2904. DRC is located in the Life
vocabulary specific to the design out penalty. After a student has Service and Wellness building at
communications process. Mobile Device Use Policy: Keep dropped six courses, a grade of 1210 Retama Drive.
your cell phones on you and on QF will normally be recorded for
• Each student will develop use- at all times, but limit use to EMER- each subsequent drop. Addi- We are involved in a mutually
ful hands-on methods for solving GENCIES ONLY, specially campus tional information on Senate Bill beneficial communal learning
complex design problems. alters. NO TEXTING. If you receive 1231 is available at the Registrar’s experience, one that requires
a campus alert please proceed Office at (361) 593-2811 and at full attention and respectful
• The student will demonstrate re- to inform me immediately. Limit http://www.tamuk.edu/registrar/ behavior toward all members
spect for communication design all use of music, ear phone and drop_policy.html. of the class. In order to maxi-
work by presenting neat, clean, other digital/electronic devices mize the learning experience,
well-crafted projects. to after lectures. Harassment/Discrimination: students are expected to ob-
Texas A&M University-Kingsville serve the following etiquette:
• The student will be able to orally Grievance Process: The general does not tolerate discrimination Academic Misconduct: You are
critique design communication policy regarding a grievance is on the basis of race, color, reli- to adhere to the highest academ-
form. to grant an opportunity to ad- gion, national origin, age, disabil- ic standards of behavior and per-
dress an issue one level above ity, genetic information, gender, sonal conduct in this course and
• Each student will demonstrate the person whose action is be- gender identity or sexual orien- all other courses. Students who
professional level production ing contested. The process may tation (or any other illegal basis) engage in academic misconduct
competencies using traditional vary depending upon the area of and will investigate all complaints are subject to university disciplin-
techniques and contemporary concern but will generally involve that indicate sexual harassment, ary procedures. Make sure you
technology (computer). several possible steps. The proce- harassment, or discrimination are familiar with your Student
dure utilized shall provide for a may have occurred. Sexual ha- Handbook, especially the section
Student Learning Outcome prompt and fair consideration of rassment and sexual assault are on academic misconduct, which
for Art Major with Graphic De- the complaint. If extenuating cir- types of sex discrimination. Such discusses conduct expectations
sign Concentration at TAMUK cumstances prevent either party sexual misconduct is unaccept- and academic dishonesty rules.

ADV Graphic Design ARTS-4355-PG3


Forms of Academic Dishonesty: 6) Bribery: Providing, offering or continuation or orderly conduct 2) causing inability of other stu-
1) Cheating: Using unauthorized taking rewards in exchange for a of any class, lab or class activity. dents to profit from the instruc-
notes or study aids, allowing an- grade, an assignment, or the aid Engaging in conduct that inter- tional program, or
other party to do one’s work/exam of academic dishonesty. feres with or disrupts univer-
and turning in that work/exam as sity teaching, research or class 3) any interference with the
one’s own; submitting the same 7) Threat: An attempt to intimi- activities such as making loud rights of others. An individual
or similar work in more than one date a student, staff or faculty and distracting noises, repeat- engaging in such disruptive
course without permission from member for the purpose of re- edly answering cell phones/text behavior may be subject to dis-
the course instructors; deception ceiving an unearned grade or in messaging or allowing pagers to ciplinary action. Such incidents
in which a student misrepresents an effort to prevent reporting of beep, exhibiting erratic or irratio- will be adjudicated by the Dean
that he/she has mastered infor- an Honor Code violation. nal behavior, persisting in speak- of Students under non-academic
mation on an academic exercise ing without being recognized, procedures.
that he/she has not mastered; giv- Please be aware that the Univer- repeatedly leaving and entering Ongoing behaviors or single be-
ing or receiving aid unauthorized sity subscribes to the Turnitin pla- the classroom or test site with- haviors considered distracting
by the instructor on assignments giarism detection service. Your out authorization, and making (e.g., coming late to class, per-
or examinations. paper may be submitted to this physical threats or verbal insults forming a repetitive act that is
service at the discretion of the to the faculty member, or other annoying, sleeping or reading a
2) Aid of academic dishonesty: instructor. students and staff. newspaper in class, etc.) will be
Intentionally facilitating any act of addressed by the faculty mem-
academic dishonesty. Tampering Other Forms of Academic 5) Falsification of student tran- ber initially either generally or
with grades or taking part in ob- Misconduct: script or other academic records; individually. Cases in which such
taining or distributing any part of 1) Failure to follow published or unauthorized access to aca- annoying behavior becomes ex-
a scheduled test. departmental guidelines, profes- demic computer records. cessive and the student refuses
sor‘s syllabi, and other posted to respond to the faculty mem-
3) Fabrication: Falsification or academic policies in place for the 6) Nondisclosure or misrepresen- ber‘s efforts can be referred to
creation of data, research or re- orderly and efficient instruction tation in filling out applications the Dean of Students. In the case
sources, or altering a graded work of classes, including laboratories, or other university records. of serious disruptive behavior in
without the prior consent of the and use of academic resources or a classroom the instructor may
course instructor. equipment. 7) Any action which may be first request compliance from the
deemed as unprofessional or in- student and if it is not received,
4) Plagiarism: Portrayal of anoth- 2) Unauthorized possession of appropriate in the professional an instructor has the authority
er’s work or ideas as one’s own. examinations, reserved library community of the discipline be- to ask the student to leave the
Examples include unacknowl- materials, laboratory materials or ing studied. classroom. If the student fails to
edged quotation and/or para- other course related materials. leave after being directed to do
phrase of someone else’s words, Non-academic misconduct:
so, assistance may be obtained
ideas, or data as one’s own in 3) Failure to follow the instructor The university respects the rights
from other university personnel,
work submitted for credit. Failure or proctor‘s test-taking instruc- of instructors to teach and of
including University Police De-
to identify information or essays tions, including but not limited students to learn. Maintenance
partment. An individual engag-
from the Internet and submitting to not setting aside notes, books of these rights requires campus
ing in such disruptive behavior
them as one’s own work also con- or study guides while the test is conditions that do not impede
is subject to disciplinary action.
stitutes plagiarism. in progress, failing to sit in des- their exercise. Campus behavior
Such incidents will be adjudicat-
ignated locations and/or leaving that interferes with these rights
ed by the Dean of Students un-
5) Lying: Deliberate falsification the classroom/ test site without will not be tolerated; examples
der non-academic procedures to
with the intent to deceive in writ- permission during a test. include
determine if the student should
ten or verbal form as it applies to 1) interfering with the instruc- be allowed to return to the class-
an academic submission. 4) Prevention of the convening, tor’s ability to conduct the class room.

“A designer is an emerging synthesis of artist, inventor, mechanic, objective


economist, and evolutionary strategist.” – Buckminster Fuller

“You don’t think your way to creative work. You work your way to creative
thinking.” – George Nelson

ADV Graphic Design ARTS-4355-PG4


Texas A&M University-Kingsville SPRING

2018
ADV Graphic Design ARTS-4355-001 Location: BAIL 189
TUESDAY-THURSDAY - 11:00 a.m. -1:45 p.m.

CALENDAR
WEEK 1 WEEK 10
T: JAN 16 – 1ST CLASS DAY, INTROS, SYLLABUS T: MAR 20 – LAB continue project #3
R: JAN 18 – ASSIGN PROJECT #1 R: MAR 22– LAB continue project #3

WEEK 2 WEEK 11
T: JAN 23 – LAB continue project #1 T: MAR 27 – LAB continue project #3
R: JAN 25 – LAB continue project #1 R: MAR 39 – LAB continue project #3

WEEK 3 WEEK 12
T: JAN 30 – LAB continue project #1 T: APR 3 – LAB continue project #3
R: FEB 1 – LAB continue project #1 R: APR 5 – LAB continue project #3

WEEK 4 WEEK 13
T: FEB 6 – LAB continue project #1 T: APR 10 – LAB continue project #3
R: FEB 8 – PROJECT #1 DUE / PRESENTATION / CRIT R: APR 12– PROJECT #3 DUE / PRESENTATION / CRIT
ASSIGN PROJECT #2 ASSIGN PROJECT #4

WEEK 5 WEEK 14
T: FEB 13 – LAB continue project #2 T: APR 17 – LAB continue project #4
R: FEB 15 – LAB continue project #2 R: APR 19 – LAB continue project #4

WEEK 6
WEEK 15
T: FEB 20 – LAB continue project #2
T: APR 24– LAB continue project #4
R: FEB 22 – LAB continue project #2
R: APR 26 – LAB continue project #4
WEEK 7
T: FEB 27 – LAB continue project #2 WEEK 16
R: MAR 1– LAB continue project #2 T: MAY 1 – LAB continue project #4
R: MAY 3 – LAB continue project #4
WEEK 8
T: MAR 6 – LAB continue project #2 WEEK 17
R: MAR 8 – PROJECT #2 DUE / PRESENTATION / CRIT T: MAY 8 – LAB continue project #4 LAST CLASS DAY
ASSIGN PROJECT #3
SATURDAY: MAY 12 – FINAL 10:40 a.m. - 1:10 p.m.
WEEK 9 PROJECT #4 DUE / PRESENTATION / FINAL CRIT
T: MAR 13 – Spring Break • FORMAT EACH PROJECT TO A JPEG AND PDF
R: MAR 15 – Spring Break • ALL FOUR COMPLETED PROJECTS MUST BE SAVED ON
A SINGLE FOLDER
• LABEL YOUR FOLDER AND EACH PROJECT WITH THE
CORRESPONDING PROJECT NUMBER, YOUR FIRST
AND LAST NAME, SEMESTER AND YEAR.

Class BLOG (www.gd4355.blogspot.com)


ADV Graphic Design ARTS-4355-PG5
Texas A&M University-Kingsville SPRING

2018
ADV Graphic Design ARTS-4355-001 Location: BAIL 189
TUESDAY-THURSDAY - 11:00 a.m. -1:45 p.m.

Be advised that the calendar and syllabus are subject to change at instructor’s discretion.

By signing and dating this sheet; I agree and acknowledge I have read the Advanced Graphic Design 4355 syllabus in its entirety. I un-
derstand my responsibilities as a TAMUK student. I understand and agree to abide by the polices, grading system and requirements
of this syllabus for the completion of this course (Advanced Graphic Design 4355). I will not share digitally recorded class lectures or
demos on any social media platform, but can keep recordings as class notes for my personal comprehension of the material covered
in this class. I acknowledge that I can access this syllabus online at (www.gd4355.blogspot.com) I acknowledge that I know how to
reach Professor Jesus De La Rosa outside of class, during his office hours, via e-mail, via cell phone, office phone, by leaving a message
at the art office or by making an appointment.

PROVIDE WORKING E-MAIL ADDRESS AND PHONE NUMBER WHERE YOU CAN BE REACHED.

E-MAIL: _________________________________________________

PHONE: _________________________________________________

PRINT NAME: ________________________________________

SIGNATURE: ____________________________________________

DATE: ___________________________________________________

ADV Graphic Design ARTS-4355-PG6