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PLANETARIUM HOTEL RESEARCH REPORT 2010

INSITITUTE OF BUSINESS AND TECHNOLOGY BIZTEK

PLANETARIUM HOTEL
Submitted To: Sir Mansoob Khan Method of Business Research MBA (Spring 2010) Submitted By: Fahad Abbas Madiha Munawwar Adeel Jabbar Umer Sultan Syed Ali Qasim Haseeb Ahmed BM-25078 BM-25070 BM-25012 BM-25290 BM-25048 BM-25016

PLANETARIUM HOTEL RESEARCH REPORT 2010

LETTER OF ACKNOWLEDGEMENT
Dear Reader, We would like to thank ALLAH Almighty, for finally making our efforts worthwhile. We also like to thank Sir Mansob Khan Course instructor, method of business research, biztek, Karachi for his amiable support and guidance in completing this report. It is due to him that, we had the opportunity of learning how to carry out and conduct a research report. This report about Planetarium Hotel, this will help us in enhancing research and creative skills in the practical scenario.

Sincerely,

Fahad Abbas Madiha Munnawar Adeel Jabbar Umer Sultan Syed Ali Qasim Haseeb Ahmed

PLANETARIUM HOTEL RESEARCH REPORT 2010

LETTER OF TRANSMITTAL
Institute of Business and Technology (Biztek)Gulshan-e-Iqbal,Karachi, Pakistan

To Whom It May Concern
Dear Sir, Presented here is the report on PLANETARIUM HOTEL as a part of the requirement of the course method of business research M.B.A (Spring 2010). This report follows the guidelines given in the course outline provided by biztek it has been reviewed and duly approved our course instructor. Your feedback is vital for the credibility and worthiness of this research report. Please do not hesitate to contact us for any additional information or questions.00923452837521 Thank You Yours Truly

Fahad Abbas Madiha Munnawar Adeel Jabbar Umer Sultan Syed Ali Qasim Haseeb Ahmed

PLANETARIUM HOTEL RESEARCH REPORT 2010

Teacher Comments

PLANETARIUM HOTEL RESEARCH REPORT 2010

1 Method of Data Collection -----------------------------------------------------------------------12 4.0 3.4 1.0 Research Proposal ----------------------------------------------------02 1.0 Problem Definitions ---------------------------------------------13-14 Survey Results -------------------------------------------------------15 Data Analysis and Interpretations -----------------------------16-44 Recommendation -----------------------------------------------------45 Conclusion ------------------------------------------------------------46 PLANETARIUM HOTEL RESEARCH REPORT 2010 .0 5.0 Executive Summary -------------------------------------------------11 Purpose Of Report----------------------------------------------------12 3.8 Problem Statement ---------------------------------------------------------------------------------02 Research Objective --------------------------------------------------------------------------------02 Importance/ Benefit of Research -----------------------------------------------------------------02 Research Design ------------------------------------------------------------------------------------03 Time Line -------------------------------------------------------------------------------------------03 Questionnaire Design ------------------------------------------------------------------------------03 Plans For Research Findings ---------------------------------------------------------------------03 Hotel Questionnaire ---------------------------------------------------------------------------04-10 2.2 1.0 7.3 1.1 1.TABLE OF CONTENTS 1.6 1.0 8.0 6.7 1.5 1.

Importance/ Benefit of Research This research is authentic for customer satisfaction for your hotel and future decision & improving its image and creates market loyalty & your customer fell proudly and long term relationship. over and above the standard of your facilities and affordable rates. Pakistan. & provide your guest with a luxurious. earned expected profits and provides jobs opportunities? 1. It serves the business community. automotive and IT segments. at Karachi airport. consumer behavior that where they attracts the most. when they need it. Newtown USA. Actually what kind of food. Which type of interior decoration customers prefer in Hotels? Can security become a major issue? Can easily enter in hotel market of Pakistan.1.3. more impersonal competitors and they can develop a relationship with the hotel that will ensure efficiency. is representative of the five star brand with the name & style of “Planetarium Hotel”.Research Objective The research considered few objectives that fueled the entire study. An environment which they cannot find at our larger. 1. Either prices gets less important then the emphasis given to the quality of food and services.2. and visiting business traveler. PLANETARIUM HOTEL RESEARCH REPORT 2010 . However the main concern on following matters: • • • • • • To find out the potentials & demand of your products in the target market according to the classes & age-groups. Another consideration is to find out the causes for specializing in servicing business and corporate clients.1. relaxed environment within which to conduct their business. people of Pakistan prefer. We want to see to provide your guests with an exemplary personal service. and level of recognition that they have come to rely upon. value for their money and reliability in supplying them with the support they need. services and facilities standardize system.Problem Statement The Riverview Hotel. Your key clients are contracted corporate clients originating from both international and domestic markets from within the travel trade. so that market at a large scale of business. Another objective of this research is that either Pakistan has the bright future and growth rate for hotel industry or not. After this research Planetarium Hotel can offers value and benefits to your clients. in the Karachi city.

Plans For Research Findings Reporting of the research findings will be in hard and soft copies and will be using word documents. We are focusing on close ended questions mostly as well as direct questions. 1. A total of 300 Pakistan residents/households and corporate clients belonging to upper and middle class with the age group between 25 and 45. Finalization. services and facilities standardize system they want? B.Research Design Descriptive and case study design will be used for this research. This will be in salient data summation. What other benefits they want which can meet their perceived performance? 1.Time Line Total time required for this research is four weeks and time line as follows. charts and diagrams. Often they are the only feasible way to reach a number of reviewers large enough to allow statistically analysis of the results. Case survey in a form of statement like responses dealing with organizational culture change in Pakistan and quality & type of food information and discussions.6. asking respondents of such questions such as: A. 1. A well-designed questionnaire that is we used effectively can gather information on both the overall performance of the test system as well as information on specific components of the system.1. Assessment and Evaluation of research discussions and its overall contextual process. A total of about 28 questions will be imparted in research. The questionnaire may lack a logical flow and thereby cause the participant to lose interest. Designing questioners. through tables. 1st Week 2nd Week 3rd Week 4th Week Drafting of the research proposal and the determination of such important and related studies to support any validity of findings and results Collecting and Gathering of possible data information and appropriate research evidences. Every step needs to be designed carefully because the final results are only as good as the weakest link in the questionnaire process.7. Approval of questioners and conduct survey to fill up those questioners. What kind of food.5. will be ask to participate in the survey to determine the impact. PLANETARIUM HOTEL RESEARCH REPORT 2010 .Questionnaire Design Our Questionnaires are an inexpensive way to gather data from a potentially large number of respondents.4. some excel data if necessary.

This questionnaire is aimed at capturing the information which helps us to classify the hotel industry. 5.C 5. 4. 5. Which hotel do you like most? 1. P. Carlton 7. 1. 3. Your participation in this research is greatly appreciated. Marriott 2. 7. 2. THANK YOU! Q1). Mehran hotel 9. 9. Avari 6. Ramada 4. Please answer all questions because an incomplete questionnaire creates serious problems in data analysis. How often do you go to hotels? Once in a year Twice a year 1 to 2 times in 6 month every month With in a week PLANETARIUM HOTEL RESEARCH REPORT 2010 . 8.Good Morning /Good Afternoon Dear Sir/Madam we are conducting survey on planetarium hotel at Karachi airport. If you are not sure of an answer to a question. 2. Sheraton 3. Others__________ Q2). 3. Regent plaza hotel 8. it will take no more than 15 minutes.What features would you like to see in hotel? 1. Beach luxury hotel 10. Security Reliability Efficiency Taste of Food Wide Networking Entertainment Discount Rate Customization Others__________ Q3). please give your best estimate. 4. 6. Pakistan.

4. Media. 1.Now a few questions about your holiday or travel: Q4). Business partners. Friends and relatives. It was part of the travel package. 3. Do you remember any (Advertisement) promotional campaigns about hotel industry? 1. Q6). How much do you plan to spend during your visit to hotel? 1. what: ____________________________________ PLANETARIUM HOTEL RESEARCH REPORT 2010 .Who is accompanying you on your current visit to hotel? (Mark the appropriate answer). 9. Books and guides. Other. Family and /or relatives. 5. 2. Yes (If Yes then ask Q8 ) 2. what: __________________________________________________ Q5). 8. More than 3 months ago. 3. I already knew of it. 2. No one. The Internet. Where did you hear about hotels promotional campaigns (Mark the appropriate answer? More answers possible)? 1. 7. 6. Total Expenditure (Approx. 1 to 3 months ago. Friends. Other.When did you decide to visit any hotel? (Mark the appropriate answer) 1. 4. Travel agency. Partner. No Q8). 2. 3. 6. Less than a month ago. Fairs and/or exhibitions.____________PKR) Q7). 5.

Treats) 8. 5. 10. Elements when you choose a hotel? 1. What: ___________________________________ Q10). Higher than planned amount. Lower than planned amount. 8. Rest and relaxation. Others. meetings with clients and other forms of educations. 3. 2. Clean and tidy hotel (Reception area. Fun and recreation. Business reasons. Staff is willing to help guests. Staff is friendly 9. What are the main reasons for your visit to hotels? 1. Do you expect your expenses under your planned budget (Mark the appropriate answer): 1. 6. Q11). congress. Restaurant …) 2. It is entertainment places 7. Attending a conference. Catering offer. 7. 2. Information is clear and accurate. Atmosphere and peace and quiet of your room 9. 4.Q9). Sports. Entertainment…) PLANETARIUM HOTEL RESEARCH REPORT 2010 . 4. 5. seminar. 6. Information is reliable. 3. Staff understands specific needs of the guests. Within planned amount. Additional activities offered by the hotel (Sports facilities. Staff can be trusted. Kid’s preference / Special occasions (Birthdays. Which Kinds of food you like? a) b) c) d) e) f) g) Pakistani Food Chinese Food Continental Food Thai Food Indian Food Japanese Food Other ____________ Q12). Visiting relatives and friends. Clean and tidy rooms. 3.

Parents 2. 1. Yes. 3. Have you had any complain since you have been staying at hotel? (Mark the appropriate answer) 1. The popularity of the hotel 5. Before 11am Between 11am and 2pm Between 2pm and 6pm Between 6pm and 10pm After 10pm Q16). What time of day do you go for hoteling?? 1. Which of is being always an influencer? 1. 2. 2. Q14).Q13). The staff in hotel is friendly towards the guests 3. Do you Have Membership of any hotel? 1. Q15). The staff in hotel always put their guest first. What facilities you want from hotel memberships? 1. Family 3. 2. 4. PLANETARIUM HOTEL RESEARCH REPORT 2010 . More Entertainment More Business Facilities New Food Offering Less Charges of services Other____________ Q18). 4. 4. Was your trip to hotels organized by a travel agency / another organizer? (Mark the appropriate answer) 1. 2. Others___________ Q19). Hotel has a unique image. 2. Yes (If yes then which hotel)_______________ 2. Yes. I think most people have a positive opinion about hotel. 5. No. No. 5. 3. No Q17). Below are listed some statements which refer to the general image of the hotel.

Staying at hotel is worth every Rupees paid. 3. Yes where_______________________ 2. 2. No why__________________________ PLANETARIUM HOTEL RESEARCH REPORT 2010 . This part of the questionnaire refers to your feelings and comprehension of the value of your stay at hotel.Q20). please tell us to what extent you agree with »1« means you completely disagree and »5« that you completely agree with the statement. It gives me sense of joy that I have decided to come to hotel. I feel good in hotel. I have gained a lot of new knowledge and experience. staying at hotels has been very valuable tome. 4. Here »1« means you are completely dissatisfied and »5« that you are completely satisfied. 5. Completely dissatisfied 1 2 What is your overall satisfaction with your visit to hotel? 1 2 Completely satisfied 3 4 5 3 4 5 I don’t know Q22).5. 6. I am delighted about hotel.Are you a member of any loyalty program of the hotel? 1. 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 I completely agree 4 4 4 4 4 4 4 5 5 5 5 5 5 5 I don’t know Q21). Overall. In this part of the questionnaire we ask you first to rate your overall satisfaction with your visit to hotel on scale 1. For each of the following statements. I completely Disagree 1 1.

What is your employment status? (Mark the appropriate answer) 1. Others_________ Finally. Concerts 8. Indoors Games 6. 4. Exhibition Hall 11. 2. Shopping Mall 7. Swimming pool 5. what: _____________________ Q25). Other. Personal Information Name: ___________________ Gender: __________________ Qualification: _____________ Marital status: _____________ Tel: ______________________ Q26). Gym 9. Retired / renter. 3. 5. Employed. Cinema Hall 3. 6.I fall in the age group___________ (Tick one) O O O O O 20 to 25 years 26 to 30 years 31 to 35 years 36 to 40 years 41 to 45 years PLANETARIUM HOTEL RESEARCH REPORT 2010 . Q24). Student / pupil. Unemployed. Mini Golf Course 10. Music 2. Self-employed.Q23). Casino Area 4. a few Questions about you. What type of entertainment areas do you want to have in the hotel? 1.

Q27).What is the monthly expenditure of your family? a) b) c) d) e) 40.000 71.000 51.000 – 70.000 – 80.000 81.000 – 60.000 – Above Q28)! How Many Family Members do you have? a) b) c) 1 To 4 5 To 6 ________ Thank you very much for your time and answers *HAVE A NICE DAY* Conduct By: ________________ Location: ________________ PLANETARIUM HOTEL RESEARCH REPORT 2010 .000 61.000 – 50.

for that you have to make some improvements in the hotel which we observed during interviews with different people. and it’s happen due to media. Your brand should be purely customer oriented that one can get his or her perceived benefits. they don’t want to follow the tradition. our findings lead us to conclude that the potential economic benefits are not likely to be sufficient to justify the risks involved. Planetarium hotel is committed to bring next generation service to your door steps today. which leads to benefits for them. In Pakistan hotels mostly promote modernism and activities related to the same. including the potential need to raise the hotel tax to fund operating deficits after several years should the reserves become low. following is a summary of our findings and conclusions relating to the Planetarium Hotel to be located in Karachi Airport Pakistan. and subsequent analyses. living standard.Based upon information collected during the fieldwork phase of our study. which includes majority of those who are currently using your competitors products/services. With the help of our surveys and secondary data we find out that planetarium hotel should connecting with business world hotels through targeting of metropolitan cities of Pakistan. shopping areas and swimming pool facilities. which needs a creative and innovative way of delivering products/services. entertainment facilities. high living standard. That’s why having a competitive advantage in your services will lead your business to the next level. and we have not performed an economic impact analysis. the parties involved consider exploring a downsizing of the project or an alternate use for the site. I. New generation wants to change in life style. The people of Pakistan move towards cultural changes and its now moving towards adoption of new fashion. western life style. reliability and affordability. We therefore recommend that. like providing more business opportunities. a kind of environment whereby consumer may reduce his stress. TV dramas. and Indian films. But we are not thoroughly familiar with the background of this project. international relationship.T industry and automotive. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Your services should be based on quality. increase customer satisfaction level. Your target market is all those customers who have been the part of travel industry. prior to proceeding further with this project.

or habitual and planetarium hotel is positioned as a five star plus. QUESTIONNAIRES: PLANETARIUM HOTEL RESEARCH REPORT 2010 . business traveler's hotel. strategically located and offering a high level of personal service. ANALYSIS AND INTERPRETATION We have collected the data relating to the research work of ours from. We collect Secondary data from Internet. SECONDARY DATA COLLECTION: We have collected the secondary data from websites. Your focus is on offering your guests added value and differentiating yourselves in our levels of personal service We collect Primary data by questionnaires by observing human behavior interest. Newspaper. We saw that Pakistan in future hotel industry and organization sector at a high growth rate after providing some special services to your customers. DATA COLLECTION. PRIMARY DATA COLLECTION: We have collected the primary data through Questionnaires. Our aim is to find out the reasons which particular class people prefer hoteling .and whom go for hoteling mostly male or female and their income group. presentations and speeches given by professionals. and Books.Our aim is to find out the causes of why hotel organizational cultural is to be change. and find out the causes of hoteling such as business reasons. society impact. entertainment. we found some results is because of adoption of western cultural. literature review and questionnaires. international relationship.

about their traveling program and some personal questions A well-designed questionnaire that is we used effectively can gather information on both the overall performance of the test system as well as information on specific components of the system. meetings with clients and other forms of educations and it will be the beneficial for the hotel industry because of about 60% population of Pakistan based upon youngsters. Either prices gets less important then the emphasis given to the quality of food and services. hotel demand in large cities like Karachi. and locations. The questionnaire constitutes 28 questions. fluctuates more in response to personal income than to changes in hotel prices that's why cutting prices during recessions rarely brings in more revenue and raising room rates in good times doesn't seem to diminish demand and price discounts will not increase demand enough to increase revenues. occupation and family life cycle. rest and relaxation. so that market at a large scale of business. Therefore it is totally depending upon the classes or income groups. each buyer is potentially a separate market. Market consists of buyers. Your emphasis on the demographic trends. they needs new food offering plus Less Charges of PLANETARIUM HOTEL RESEARCH REPORT 2010 . The questionnaire may lack a logical flow and thereby cause the participant to lose interest. and buyers differ in one or more ways. Because buyers have unique needs and wants. While according to survey. which involves age. agegroup is one of the important variables for selecting the target market. people of Pakistan prefer. buying attitudes and buying practices. psycho graphic and behavioral trends. attending a conference. resources. During our survey we observed that age group between 31 and 45 is more likely to visit the hotels regularly because of business reason. People also prefer music facilities. We find out that people prefer discount rats on food offering because the budget that they plan for hostelling is always higher than planned budget. They may differ in their wants. To find out the potentials & demand of your products in the target market according to the classes & age-groups According to our surveys. Market can be segmented on the basis of geographic. Every step needs to be designed carefully because the final results are only as good as the weakest link in the questionnaire process. income. services and facilities standardize system. shopping area. Continental. as well as swimming pool facilities. seminar. gender. consumer behavior that where they attracts the most. congress. Actually what kind of food. demographic.We have made Questionnaires having the combination of open ended and close ended questions. and Indian food due to hot and spiciness. We analyze that the Pakistani people prefer Pakistani food.

Growth will be take place by targeting new areas of business within both local and national communities. Which type of interior decoration customers prefer in Hotels? The most of people prefer Clean and tidy rooms as well as complete environment of the hotel. Differentiating the type of business service offered. Well it is the major issue which the hotels should counter it. more impersonal competitors. Can easily enter in hotel market of Pakistan. people want to be staying safe in hotel. and the extensive range of comprehensive business facilities available in luxurious settings. Your marketing strategy will allow to you to communicate your brand values. the future of hotling services is bright in Pakistan. Planetarium hotel can be offers value and benefits to your clients. Planetarium Hotel is representative of the five star brands within the 'Exclusive Business Hotels of the World' group. Continued differentiation and growth are two goals. but will attract frequent business travelers. will assist not only in building planetarium hotel brand as a whole. Staff can be trusted and additional activities offered by the hotel. value for their money and reliability in supplying them with the support they need. who require a higher level of personal service and recognition than they can receive at competitive five star properties in AIRPORT AREA This will provide planetarium hotel with an opportunity to leverage its core. develop close working relationships with your customers and suppliers and to identify the needs of your guests in an effective manner. Planetarium hotel offering between 25 and 35 exclusive rooms. Your guests need to know that they can develop a relationship with the hotel that will ensure efficiency. You can provide your guest with a luxurious. when they need it.services. Planetarium hotel properties are renowned for their convenient and strategic locations within major cities throughout the country. Your marketing strategy's objective is to communicate the unique set of services that you offer to discern hotel guests. Can security become a major issue? Most of people want see high security level in hotels. over and above the standard of your facilities and affordable rates. Also synonymous with the brand are the high level of personal service guests receive. Due to worst condition of law & order situation of Pakistan. from that of the competition. You can provide your guests with an exemplary personal service. PLANETARIUM HOTEL RESEARCH REPORT 2010 . You attempt to direct the focus of your guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. relaxed environment within which to conduct their business. and level of recognition that they have come to rely upon. earned expected profits and provides jobs opportunities Your project is meeting the requirements and is matching the market requirements so that you can enter into the market at a larger level of upper class and middle class targeting. An environment which they cannot find at our larger.

you strive to anticipate their needs and deliver service. Planetarium Hotel is positioned as a five star plus. We extracted from hotel survey is that the majority of people enjoy low rate services. as well as amenities. High-quality facilities accompanied by exemplary personal service. In return. and facilities but standardize. We find that price gets less important and the emphasis given to the quality of food and services.We conduct a survey to get or find the market position & demand of a product & customer orientation & our survey based on belonging class of our customer & their age. Customers can be the heart of your success. Your focus will be on offering your guests added value and differentiating yourselves in your levels of personal service. strategically located and offering a high level of personal service. business traveler's hotel. quality and value beyond their expectations. Our survey result shows that you can easily enter in hotel market and earned maximum profit & provide job facilities. You need to develop a relationship with the companies listed in your Sales Account Plan. you can market at a large scale of business technology. differentiated from competition in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. PLANETARIUM HOTEL RESEARCH REPORT 2010 . and consumer needs and wants where our consumer attracts most. The corporate accounting department wants to make sure they limit the amount of money spent per night per employee on a business trip. as well as actively generate new accounts by soliciting first time corporate visitors. but the business traveler will be able to express preference. They have placed their trust and confidence on you. our purpose is to find consumer behavior. We used research instrument observational and behavioral. You can strive for excellence in all that you do. This commitment to delivering world-class quality translates into unmatched service and value for your customers and all stakeholders. You can aspire to the highest standards and raise the bar for yourselves everyday. It will be important to remain competitive on price.

Ramada 14. Regent plaza hotel 18. 15% like PC. P. Which hotel do you like most? 11. Carlton 17. 5% people like Ramada. Beach luxury hotel 20. 9% like Avari. Others__________ 1% 3% 1% 6% 9% 5% 21% Ramada P. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Sheraton 13. Marriott 12.Q1). Mehran hotel 19.C Avari 15% 5% 34% Carlton Regent plaza hotel Mehran hotel Hotel do u like most Marriott Sheraton INTERPRETATION: A total of 100 respondents were selected out of which 21% people like Marriott hotel. Avari 16.C 15. 34% people like Sheraton. 5% like regent plaza. So the average of the hotel which is most liked by the people is Sheraton. 6% like Carlton.

So the average of the feature of hotel wants security. 17. 12. 15. 14. 4% wide networking. 19% people wants Entertainment and 7% people wants discount offers. 10% people wants Efficiency. 11. 13. 16. 6% people wants reliability.Q2).What features would you like to see in hotel? 10. 18. PLANETARIUM HOTEL RESEARCH REPORT 2010 . 23% wants taste of food. Security Reliability Efficiency Taste of Food Wide Networking Entertainment Discount Rate Customization Others__________ Features Security Reliability 7% 19% 6% 4% 23% 10% 5% 2% 24% Efficiency Taste of Food Wide Networking Entertainment Discount Rate Customization INTERPRETATION: A total of 100 respondents were selected out of which 24% people wants security.

How often do you go to hotels? 6. every month 10. 19% people go twice in a year. Once in a year 7. With in a week How often do go to hotels 17% 3% 26% Once in a year Twice a year 1 to 2 times in 6 month every month With in a week 35% 19% INTERPRETATION: A total of 100 respondents were selected out of which 26% people go hotel once in a year. 35% people go 1-2 times in 6months. and 17% people go every month and 3% people g0 with in a week. So the average of the people who often go to hotel is 1-2 times in 6months. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Twice a year 8.Q3). 1 to 2 times in 6 month 9.

35% people go with their friends. what: __________________________________________________ How often do go to hotels 17% 3% 26% Once in a year Twice a year 1 to 2 times in 6 month every month With in a week 35% 19% INTERPRETATION: A total of 100 respondents were selected out of which 9% people go with their partners. So the average of accompanying on visit to hotel is family and friends. Business partners. Partner. Family and /or relatives. Other. No one. PLANETARIUM HOTEL RESEARCH REPORT 2010 . 11. 8. 35% people go with their family. 12. 10. 18% people go with their business partners.Now a few questions about your holiday or travel: Q4). 9.Who is accompanying you on your current visit to hotel? (Mark the appropriate answer). 7. Friends.

1 to 3 months ago. 3. PLANETARIUM HOTEL RESEARCH REPORT 2010 . So the average of visiting hotel is 34% in both less than month and more than 3 month cases. More than 3 months ago 32% INTERPRETATION: A total of 100 respondents were selected out of which 34% people visit hotel less than a month ago. More than 3 months ago.Q5). 32% people visit hotel 1-3 months and 34% people visits more than 3 months. 2.When did you decide to visit any hotel? (Mark the appropriate answer) 1. When did you deside to visit hotel? 34% 34% Less than a month ago. Less than a month ago. 1 to 3 months ago.

15% people spends 15000-20000. so the average of spending during visiting to hotel is 24% in both 5000-10000 and 30000-50000 cases as per consumer needs/requirements.____________PKR) Spending during visit to hotel 24% 0% 19% 1000-5000 5000-10000 10000-15000 15000-20000 20000-25000 24% 25000-30000 30000-50000 7% 15% 11% INTERPRETATION: A total of 100 respondents were selected out of which 19% people spend During visiting to hotel is 1000-5000. How much do you plan to spend during your visit to hotel? 1. 7% people spends 20000-25000 and 24% people spends 30000-500000. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Total Expenditure (Approx.Q6). 11% people spends 10000-15000. 24% people spends 5000-10000.

Yes (If Yes then ask Q8) 2.Q7). so the average of remember any advertisement is 60% which is (yes) PLANETARIUM HOTEL RESEARCH REPORT 2010 . Do you remember any (Advertisement) promotional campaigns about hotel industry? 1. No Do you remember any advertisement 40% Yes No 60% INTERPRETATION: A total of 100 respondents were selected out of which 60% people remember Advertisement regarding hotel and 40% people doesn't.

Travel agency. Books and guides. what: ____________________________________ Where did you here about promotional campaigns 1% I already knew of it. 16% people through internet. 9. 5% people through fairs and exhibition and 1% from travel package. The Internet. Friends and relatives. It was part of the travel package. Where did you hear about hotels promotional campaigns (Mark the appropriate answer? More answers possible)? 1. 7. 36% It was part of the travel package. PLANETARIUM HOTEL RESEARCH REPORT 2010 . so the average of promotional campaign is 36% which is from friends and relatives. 6. 4. 3. Travel agency. Media. Media.Q8). I already knew of it. 36% people here it from friends and relatives mouth. The Internet. 5. Fairs and/or exhibitions. 1% through books and guides. 16% Books and guides. 1% 15% 9% 5% 17% INTERPRETATION: A total of 100 respondents were selected out of which 17% people already Know about it. 9% people from travel agency. Other. 8. 15% people through media. Friends and relatives. Fairs and/or exhibitions. 2.

It is entertainment places 7.Q9). Kid’s preference / Special occasions (Birthdays. congress. 3. What are the main reasons for your visit to hotels? 1. Rest and relaxation. 4. 2. Treats) 8. Others. 5. seminar. meetings with clients and other forms of educations. Fun and recreation. Attending a conference. Business reasons. Atmosphere and peace and quiet of your room 9. What: ___________________________________ PLANETARIUM HOTEL RESEARCH REPORT 2010 . 6. Visiting relatives and friends. Sports.

seminar. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Visiting relatives and friends. So the average is 29% which is for rest and relaxation. Treats) Atmosphere and peace and quiet of your room INTERPRETATION: A total of 100 respondents were selected out of which 29% of people visit hotel for rest and relaxation. 3% for sports fun and recreation. 17% 22% 11% It is entertainment places Kid’s preference / Special occasions (Birthdays. seminar etc. 10% visits as considered entertainment place.Reason for visiting hotel Rest and relaxation. 11% of people visits relatives and friends. 17% of people visits for attending conferences. 4% visits because of kids preferences and 4% visits because of pleasant atmosphere. Sports. 22% of people visit hotel for business reason. Fun and recreation. congress. Business reasons. 10% 3% 4% 4% 29% Attending a conference. meetings with clients and other forms of educations.

Higher than planned amount. 31% 57% Lower than planned amount. 2.Q10). Expenses under the planned budget 12% Within planned amount. Higher than planned amount. Q11). So the average of the expenses is with in a planned amount which is 57%. Within planned amount. INTERPRETATION: A total of 100 respondents were selected out of which 57% people budget expenses with in a planned amount. Do you expect your expenses under your planned budget (Mark the appropriate answer): 1. 3. Which Kinds of food you like? h) i) j) k) l) m) n) Pakistani Food Chinese Food Continental Food Thai Food Indian Food Japanese Food Other ____________ PLANETARIUM HOTEL RESEARCH REPORT 2010 . and 12% people have expenses lower than planned amount. Lower than planned amount. 31% people have expenses higher than planned amount.

5% people like Indian food. 5. Q12). So the average is 46% which is Pakistani food. 8. 3.22% people like Chinese food. 2% people like Thai food. Staff can be trusted. 23% people like continental food. Staff is willing to help guests. 0% for Japanese food and 2% people like Italian or BBQ. Restaurant …) 2. 4. 6. Information is clear and accurate. Elements when you choose a hotel? 1. Clean and tidy rooms.2% 0% 2% 23% 5% Food you like Pakistani Food 46% Chinese Food Continental Food Thai Food Indian Food Japanese Food Other ITALIAN/BBQ 22% INTERPRETATION: A total of 100 respondents were selected out of which 46% people like Pakistani f ood. Staff is friendly PLANETARIUM HOTEL RESEARCH REPORT 2010 . Catering offer. Clean and tidy hotel (Reception area. Information is reliable. 7.

16% people choose clean and tidy rooms. 4% wants staff understands specific needs of guest and 12% wants additional activities. 16% Staff is friendly Staff understands specific needs of the guests. Additional activities offered by the hotel (Sports facilities. Information is clear and accurate. Restaurant … ) Clean and tidy rooms. 13% 10% 4% 6% 2% Staff can be trusted. 10. 13% wants staff should be trust worthy. Information is reliable.9. 10% wants helping staff. Entertainment… ) INTERPRETATION: A total of 100 respondents were selected out of which 25% people choose clean n tidy hotel. So the average of an element for choosing a hotel is 25% which is clean n tidy hotel. 4% wants reliable information. 8% wants friendly staff. 6% people wants clear and accurate information. PLANETARIUM HOTEL RESEARCH REPORT 2010 . 2% people choose catering offer. Entertainment…) Elements w hen you choose a hotel Clean and tidy hotel (Reception area. Catering offer. 4% 8% 12% 25% Staff is willing to help guests. Additional activ ities offered by the hotel (Sports facilities. Staff understands specific needs of the guests.

No. Have you had any complain since you have been staying at hotel? (Mark the appropriate answer) 1. No. So the average is 73% which is (no) Q14). Yes. Was your trip to hotels organized by a travel agency / another organizer? (Mark the appropriate answer) 1. 2. 2. 73% INTERPRETATION: A total of 100 respondents were selected out of which 27% people travel through travel agency.Q13). PLANETARIUM HOTEL RESEARCH REPORT 2010 . while 73% people’s trip does not organized by any travel agency. No. Trip organised by travel agency 27% Yes. Yes.

Any complaint regarding hotel 21% Yes. 7. 8. Before 11am Between 11am and 2pm Between 2pm and 6pm PLANETARIUM HOTEL RESEARCH REPORT 2010 . So the average is 79% which is (no) Q15). 79% INTERPRETATION: A total of 100 respondents were selected out of which 21% people have some complaints regarding hotel but 79% people does not have any complaints. What time of day do you go for hoteling?? 6. No.

11% people visit between 11am to 2pm. Do you Have Membership of any hotel? 3. Between 6pm and 10pm After 10pm At what time of day you go for hoteling 18% 10% 11% Before 11am Between 11am and 2pm Between 2pm and 6pm 13% Between 6pm and 10pm After 10pm 48% INTERPRETATION: A total of 100 respondents were selected out of which 10% people visit hotel before 11am. 13% people visit between 2pm to 6pm 48% people visit hotel between 6pm to 10pm. 10. Q16).9. So the average is 48% which is between 6pm to 10pm. and 18% people visit after 10pm. No PLANETARIUM HOTEL RESEARCH REPORT 2010 . Yes (If yes then which hotel)_______________ 4.

More Entertainment 7. So the average is 88% which is (no). What facilities you want from hotel memberships? 6. More Business Facilities 8. Q17).Membership of any hotel 12% Yes No 88% INTERPRETATION: A total of 100 respondents were selected out of which 12% has membership in hotels and rest of 88% does not have any membership in any hotel. New Food Offering PLANETARIUM HOTEL RESEARCH REPORT 2010 .

16% people wants new food offering facilities. Less Charges of services 10.9. Family PLANETARIUM HOTEL RESEARCH REPORT 2010 . 26% people wants less charges for services and 2% wants other. Q18). 16% people likes more business facilities. Other____________ facilities you want from hotel membership 2% 26% 40% More Entertainment More Business Facilities New Food Offering Less Charges of services 16% 16% Other INTERPRETATION: A total of 100 respondents were selected out of which 40% people wants more entertainment facilities. Which of is being always an influencer? 4. So the average is 40% which is more entertainment facilities. Parents 5.

Others___________ Which of is being always an influencer 19% 43% Parents Family Other: FRIENDS/BUSINESS PARTNERS 38% INTERPRETATION: A total of 100 respondents were selected out of which 19% parents are influencer. Q19). 1. Below are listed some statements which refer to the general image of the hotel. I think most people have a positive opinion about hotel. So the average is 43% which is friends and business partners. 38% families are influencer and 43% people have friends and business partner are influencer.6. 2. The staff in hotel is friendly towards the guests PLANETARIUM HOTEL RESEARCH REPORT 2010 .

PLANETARIUM HOTEL RESEARCH REPORT 2010 . The staff in hotel always put their guest first. and 9% have an image that customer is king.3. so the average is 35% which is hotel has an unique image. Hotel has a unique image. 4. 35% have unique image . 9% 23% 24% INTERPRETATION: A total of 100 respondents were selected out of which 24% have positive image about hotel.23% have image of popularity of the hotel. 9% 35% The popularity of the hotel The staff in hotel always put their guest first. The staff in hotel is friendly towards the guests Hotel has a unique image. General image of a hotel I think most people have a positive opinion about hotel. The popularity of the hotel 5. 9% have image of friendly staff.

staying at hotels has been very valuable tome. INTERPRETATION: A total of 100 respondents were selected out of which 20% people feels stay in hotel is very valuable. 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 I completely agree 4 4 4 4 4 4 4 5 5 5 5 5 5 5 I don’t know Agrees with Values and Feeling Overall. 15% 19% 13% It gives me sense of joy that I have decided to come to hotel. 13% people feels that staying at hotel is worth every rupees paid. 19% feel good in hotel. PLANETARIUM HOTEL RESEARCH REPORT 2010 . So the average is 20% which is stay in hotel is very valuable. 14% people feels that they gained a lot of new knowledge and experiences.Q20). 2. This part of the questionnaire refers to your feelings and comprehension of the value of your stay at hotel. 3. I feel good in hotel. I am delighted about hotel. 5. I completely Disagree 1 1. For each of the following statements. 6. It gives me sense of joy that I have decided to come to hotel. Staying at hotel is worth every Rupees paid. I have gained a lot of new knowledge and experience. please tell us to what extent you agree with »1« means you completely disagree and »5« that you completely agree with the statement. Overall. 19% 20% I have gained a lot of new knowledge and experience. staying at hotels has been very valuable to me. Staying at hotel is worth every Rupees paid. I feel good in hotel. 4. 15% delighted about hotel and 19% people feels that staying in hotel gives sense of joy. 14% I am delighted about hotel.

In this part of the questionnaire we ask you first to rate your overall satisfaction PLANETARIUM HOTEL RESEARCH REPORT 2010 . 20% people feels that staying at hotel is worth every rupees paid. So the average is 20% which is staying at hotel is worth every rupee paid. I feel good in hotel. 19% people feels that they gained a lot of new knowledge and experiences. INTERPRETATION: A total of 100 respondents were selected out of which 14% people feels stay in hotel is very valuable. Q21). 14% 18% 14% 19% I have gained a lot of new knowledge and experience. Staying at hotel is worth every Rupees paid. staying at hotels has been very valuable to me. It gives me sense of joy that I have decided to come to hotel. 18% delighted about hotel and 14% people feels that staying in hotel gives sense of joy. 15% 20% I am delighted about hotel. 15% feel good in hotel.Disagrees with values and Feelings Overall.

with your visit to hotel on scale 1.5. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Here »1« means you are completely dissatisfied and »5« that you are completely satisfied. Completely dissatisfied 1 2 What is your overall satisfaction with your visit to hotel? 1 2 Completely satisfied 3 4 5 3 4 5 I don’t know Satisfaction with your visit to hotel 37% Completely dissatisfied Completely satisfied 63% INTERPRETATION: A total of 100 respondents were selected out of which 37% people completely dissatisfied by visiting hotel and 63% are completely satisfied so the average is 63% which is completely satisfied.

No why__________________________ Are you a member of any loyalty program 8% Yes No 92% INTERPRETATION: A total of 100 respondents were selected out of which 8% people are member of any loyalty program and the rest of 92% are not. PLANETARIUM HOTEL RESEARCH REPORT 2010 .Q22).Are you a member of any loyalty program of the hotel? 3. So the average is 92% which are not a member of any loyalty program. Yes where_______________________ 4.

Cinema Hall 14. Casino Area 15. 5% wants casino area. Concerts 19. So the average is 15% which is shopping mall. 13% people wants gym. Music 13. What type of entertainment areas do you want to have in the hotel? 12. 10% wants indoor games. PLANETARIUM HOTEL RESEARCH REPORT 2010 . Shopping Mall 18. 15% wants shopping mall. Exhibition Hall 22.Q23). Mini Golf Course 21. Indoors Games 17. Swimming pool 16. For an entertainment areas. 10% people wants exhibition hall. 3% people wants mini golf course. 13% wants swimming pool. Others_________ Entertainment areas you want to have in hotel Music Cinema Hall 3% 13% 10% 0% 12% 12% Casino Area Swimming pool Indoors Games Shopping Mall 7% 15% 13% 10% 5% Concerts Gym Mini Golf Course Exhibition Hall Others INTERPRETATION: A total of 100 respondents were selected out of which 12% people wants music.7% wants concerts in hotel. Gym 20. 12% people wants cinema hall.

Finally. Unemployed. 5% were unemployed. and 15% were students. Other. So the average of employment status is employed. 16% 64% Student / pupil. 5. 16% were self – employed. Self-employed. Student / pupil. 6. Self-employed. PLANETARIUM HOTEL RESEARCH REPORT 2010 . what: _____________________ Employment status 0% Employed. 2. Employed. a few Questions about you. 3. Q24). 4. What is your employment status? (Mark the appropriate answer) 1. Retired / renter. Retired / renter. Other 0% 5% 15% INTERPRETATION: A total of 100 respondents were selected out of which 64% were employed. Unemployed.

Personal Information Name: ___________________ Gender: __________________ Qualification: _____________ Marital status: _____________ Tel: ______________________ Gender 40% Gender: MALE FEMALE 60% INTERPRETATION: A total of 100 respondents were selected out of which 60% were Male and 40% were Female. Marital status 9% 21% 40% SINGLE MALE SINGLE FEMALE MARRIED MALE MARRIED FEMALE 30% PLANETARIUM HOTEL RESEARCH REPORT 2010 .Q25). So the average of Gender is Male.

so the average of age group is 20-30 PLANETARIUM HOTEL RESEARCH REPORT 2010 . 21% were married male and 9% were married female .INTERPRETATION: A total of 100 respondents were selected out of which 40% were single Male and 30% were single Female. 15% were in age of 31-35 2% were in age of 34-40 and 13% were in age of 41-45 .so the average of marital status is Single male. Q26).I fall in the age group___________ (Tick one) O O O O O 20 to 25 years 26 to 30 years 31 to 35 years 36 to 40 years 41 to 45 years Age group 2% 15% 13% 35% 20 to 25 years 26 to 30 years 31 to 35 years 36 to 40 years 41 to 45 years 35% INTERPRETATION: A total of 100 respondents were selected out of which 35% were in age of 20-25 and 35% were in age of 26-30.

000 – 60.000 – 80.000 – 60.000 61. 19% has monthly expense of 61000-71000.000 51.000 71.000 61.What is the monthly expenditure of your family? f) g) h) i) j) 40.000 – 80.000 51.000 – 50. 10% monthly expense of 71000-80000 and 13% monthly expense of.000 71.Q27).000 – 70. 81000 above so the average of monthly expense of 40000-50000. 21% has monthly expense of 51000-60000.000 81.000 19% 21% 81.000 – Above Monthly expenditure 13% 10% 37% 40.000 – 50.000 – Above INTERPRETATION: A total of 100 respondents were selected out of which 37% has monthly expense of 40000-50000.000 – 70. PLANETARIUM HOTEL RESEARCH REPORT 2010 .

PLANETARIUM HOTEL RESEARCH REPORT 2010 .Q28)! How Many Family Members do you have? a) b) c) 1 To 4 5 To 6 ________ Family members 13% 37% 1 To 4 5 To 6 OTHER 7 TO 12 50% INTERPRETATION: A total of 100 respondents were selected out of which 37% have 1-4 members in their family. So the average family member is 5-6. 50 % have 5-6 members in their family and 13% have 7-12 members in their family.

The quality and service providing of the fast delivery process and reliability should be improved. Hotel Industries in Pakistan now should move to improving the top priority of market. PLANETARIUM HOTEL RESEARCH REPORT 2010 .  Hotel Industries in Pakistan.  Hotel Industries in Pakistan should work on improving its image and create market loyalty. to provide added value for a reasonable rate as opposed to discounting and de valuing your products and services Room rates  Continue to develop ongoing relationships with frequent and new guests.  Continue to develop and implement a strong communications plan in both national and international markets.  Continue ongoing staff training and skill development to ensure the highest Standards of service.  Hotel Industries can create a mental association with people.  Pricing strategy has been consistent with the differentiation objective.

We would like to conclude on a special note regarding very keen and sharp completive environment in which Hotel Industries is placed in Pakistan. it has had a significant affect on result and consequent projections for the future. While the competitive pressure is likely to accentuate and. as regards travelling in both domestic and international markets. Although the level of corporate room business appears to be increasing again. determined to convert this into a challenge and seek out opportunities for growth through customer focus and aggressive marketing of their products and services by Hotel Industries and we also conclude the future of Hotel Industries in Pakistan is become wide. Through our questionnaire we conclude that the future or hotel industry in Pakistan is bright. As a result of various security issues. we came across some very important facts which should be given very much importance while thinking of a solution to this problem. The question in our survey report providing us the fact about the hotel industry and new generation movement trend to change the hoteling system. In our survey people most of people need entertainment facilities. business facilities as well as new food offering with discount rates. PLANETARIUM HOTEL RESEARCH REPORT 2010 . This research study provided us an environment that hotel industry needs. vital and source of earning in the business world. there has been a significant drop in corporate guests visiting the city.