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INDUSTRIAL TOUR REPORT

ON
HUMAN RESOURCE DEPARTMENT OF
HEIDELBERG CEMENT BANGLADESH LTD.

Submitted To
Mr. Swadip Bhattacharjee
Assistant Professor
Department of Management
University of Chittagong

Submitted By
Nusrat Binta Kamal
4th Year BBA
Class ID- 12302005
Session: 2011-12
Department of Management
University of Chittagong

Date of Submission:
LETTER OF SUBMISSION

Date:
To
Mr. Swadip Bhattacharjee
Assistant Professor
Supervisor of the Industrial Tour
Department of Management
University of Chittagong

Subject: Submission of Industrial Tour Report.


Dear Sir,With due respect, I would like to deliver my great pleasure for having such an
opportunity to submit industrial report on “Heidelberg Cement Bangladesh Ltd”. I tried utmost to
make & let it look like a professional one. Thank you for your sincere & honest try to let me
make easy & get familiar with the terms & facts of related topics of the report to help me make
the report a successful one. I tried best to make good combination of my theoretical knowledge
and practical experience during the preparation of this report.

Despite sincerest effort to make the report free of erroneous inferences all through out, it cannot
rule out a possibility of a flaw. So hoping to have your kind consideration and that will
encourage me to lead to a better execution in future. My efforts will be valued, if this report can
serve for what it’s been meant for & meet your expectation.

Sincerely yours
.................................
Nusrat Binta Kamal
4th Year BBA
Class ID- 12302005
Session: 2011-12
Department of Management
University of Chittagong
ACKNOWLEDGEMENTS

It is a great matter of pleasure for me that I have completed my assigned task, which is given by
the department for the partial completion of our BBA program. The report which is an outcome
of my preparing tour paper on “Heidelberg Cement Bangladesh Ltd”, has given us actual view
of cement industry.While conducting this study, I have been supported and inspired by many
persons. I would like to express my heartfelt gratitude to them. At first attributing all praises to
Allah, the creator of the Universe, I would like to thank Md. Alamgir, the HR head of
Heidelberg Cement Bangladesh Ltd, Because he cooperated me very much by providing relevant
information. Then, I would like to express my heartiest gratitude to my honorable teacher and
supervisor of the study Mr. Swadip Bhattacharjee, Assistant Professor of Department of
Management in University of Chittagong. I have been enriched by their kind encouragement and
co-operation. Without their cooperation, I would not be able to complete the preparation of this
tour report. I just want to give a lot of thanks to them from the bottom of heart.
EXECUTIVE SUMMARY

Heidelberg Cement Bangladesh is a leading cement company which is operating their production
successfully in Chittagong and Dhaka.Heidelberg Cement Bangladesh Limited meets 13% of the
Bangladesh demand for cement from two plants located at Dhaka & Chittagong. Its employs 260
people across the country. The company with 1.5 million tones annual cement production has
become a major force in the Bangladesh Cement industry over the last eight years. Through
acquisition of Chittagong Cement Clinker Grinding Company Ltd., it has brought together
regional manufacturing whose history stretches back to the very beginning of commercial
cement production in Bangladesh. In Bangladesh, Heidelberg group is one of the largest foreign
investors having an investment of 100 million US$ with more than 260 employees working
round the clock to materialize the mission of this great global company. By satisfying the needs
and aspirations of it’s customers, employees, shareholders and the wider community, the
company is able to maintain its position of strength as a sustainable cement provider without
compromising commitment to long term stability and environmental responsibility. Heidelberg
Cement Bangladesh Limited is a sister concern of HeidelbergCement Group.The main
ingredients for cement include clinker, gypsum and fly ash, which are mainly imported from
Thailand, Malaysia, Vietnam and China. Heidelberg Cement Bangladesh Ltd is increasing its
capacity of production by setting up new plants.The industry uses some automated machines and
equipment which provide distinguishing advantages over the competitors.Here I have discussed
about Management,HRM,Production performance,Marketing Management,Financial
Management of Heidelberg Cement Bangladesh Ltd.I have developed this report to state the
overall practice and how can they improve their productivity and overall management practice.
TABLE OF CONTENTS
CONTENTS PAGE NO
CHAPTER ONE: A BRIEFING ON THE STUDY 1-4
1.1 INTRODUCTION 1
1.2 OBJECTIVE OF THE STUDY 2
1.3 SCOPE OF THE STUDY 2
1.4 METHODOLOGY OF THE STUDY 2
1.5 LIMITATION OF THE STUDY 4
CHAPTER TWO: AN OVERVIEW OF THE HCBL 5-28
2.1 BACKGROUND OF THE COMPANY 5
2.2 COMPANY PROFILE 6
2.3 HCBL VISION,MISSION & VALUES 7
2.4 PRODUCT OF HCBL 8
2.5 PRESTIGIOUS PROJECT 8
2.6 MANAGEMENT DEPARTMENT 11
2.6.1 INFORMATION OF MANAGEMENT COMMITTEE OF CHITTAGONG PLANT AT 11
HCBL
2.6.2 CORPORATE INFORMATION 12
2.6.3 SHARE HOLDING POSITION 13
2.6.4 ORGANOGRAM OF HEIDELBERG CEMENT LTD 14
2.7 MARKETING DEPARTMENT 15
2.8 PRODUCTION DEPARTMENT 20
2.8.1 LABOR MANAGEMENT 22
2.8.2 QUALITY CONTROL 22
2.9 SUPPLY CHAIN MANAGEMENT 22
2.10 SOCIAL RESPONSIBILITIES 22
2.11 HCBL PERFORMANCE 23
2.12 COMPARATIVE FINANCIAL HIGHLIGHTS 27
CHAPTER THREE: ANALYSES AND FINDINGS OF THE STUDY(HUMAN 29-41
RESOURCE DEPARTMENT)
3.1 DEFINITION OF HUMAN RESOURCE 29
3.2 HUMAN RESOURCE DEPARTMENT 29
3.3 FUNCTIONS OF HR DEPARTMENT 29
3.4 ROLE OF HR DEPARTMENT 30
3.5 HR DEPARTMENT OF HCBL 32
3.6 FUNCTIONS OF HR DEPATMENT AT HCBL 32
3.6.1 HUMAN RESOURCE PLANNING 33
3.6.2 JOB ANALYSIS 33
3.6.3 RECRUITMENT 33
3.6.4 SELECTION 35
3.6.5 ORIENTATION,TRAINING & DEVELOPMENT OF EMPLOYEES 36
3.6.6 PERFORMANCE APPRAISAL 37
3.6.7 COMPENSATION 37
3.6.8 REWARD SYSTEM 38
3.6.9 COMMUNICATION 38
3.6.10 EMPLOYEE RELATIONS 39
3.7 SWOT ANALYSIS OF HCBL 40
3.8 OBSERVATIONS 41
CHAPTER FOUR: PROBLEMS,RECOMMENDATION & CONCLUSION 42-45
4.1 PROBLEMS 42
4.2 RECOMMENDATION 43
4.3 CONCLUSION 44
REFERENCES 45
APPENDICES 45