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Vikas dudh ..

Jalgaon
Mr.Rahul Anand Gadhave
T.Y.B.COM
Near Maruti Temple,
Shivaji Nagar,
Jalgaon……

DECLARATION
I Rahul Anand Gadhave hereby declare that the project entitled “STUDY OF
DISTRIBUTION CHANNEL AND CUSTOMER SATISFACTION IN AURANGABAD”
carried“JALGAON JILHA SAHAKARI DUDH UTPADAK SANGH MARYADIT,
JALGAON”is a genuine work for the partial fulfillment of master in business
administration to North Maharashtra University.

To the best of my knowledge, any part of this context has not been submitted
earlier for any degree or certificate examination.
CONTENTS
Sr. No. Topic

1. Company Profile

2. Product Profile

3. Data Analysis and Interpretation

4. Limitations of The Project

5. Conclusions and Suggestions

10. Bibliography
COMPANY PROFILE
VIKAS DUDH was established in 1971. “JALGAON JILHA SAHKARI DUDH UTPADAK
SANGH MERYADIT JALGAON” was a bold step taken to free the farmers & consumers
alike from the clutches & unethical business practices of private vendors/traders in the districts.

Their biggest asset is the trust of millions of household’s not only domestic consumer but also
many other co-operative & national level organizations throughout India are their regular
patrons. The daily Milk handling capacity of Vikas is about 1.70 lakhs liters & is ever increasing.
The various products of Vikas are in great demand. As on date 98000 farmers are shareholders of
this Milk union. During the period of 1974-1995 it was under the supervision of private authority
(BOD).at that time Milk union was in bad position .after 1995 it was taking over by national
dairy development board (NDDB).now a days this union is well reestablished and it is one of the
major unions in north Maharashtra region providing Milk products.

ABOUT ORGANIZATION

“JALGAON JILHA SAHAKARI DUDH UTPADAK SANGH


MARYADIT,JALGAON” is a pioneering organization involved in procurement , processing &
distribution of Milk products in & around Jalgaon district known as “Khandesh Vikas”as it is
popularly known as clear cut goals of uplifting a lot of farmers by giving them their due &
making sure that the end users get best quality Milk products at most reasonable prices in fact the
sangh has carved out a special niche for itself and its products in the public eye & has become
market leader in the region.
Member’s village societies 558

Number of producer members 129906

Number of functional village societies 766

Total Milk handling capacity 3.0 Lakh Ltr. per day

Total Milk Handled(2008-09) 787 Lakh Lts.

Milk processing (Daily average 2008-09) 222072 kgs. Per day

Milk drying capacity 15MT per day

FINANCIAL RESULTS OF THE COMPANY

 Annual Sales Turnover of Last 5 Year

Sales RS.
Turnover
2003-2004 77.68 Crores
2004-2005 83.18 Crores
2005-2006 105.14 Crores
2006-2007 114.15 Crores
2007-2008 134.17 Crores
2008-2009 159.170 Crores
 Profit & Loss of Vikas Milk Federation
Years Amount (in Lakhs)
95--96 -239.69
96--97 45.34
97--98 122.17
98--99 69.33
99--00 115.28
00--01 62.05
01--02 78.01
02--03 101.53
03--04 54.46
04--05 101.69
05--06 107.87
06--07 149.01
07--08 163.45

AWARDS

1. 'CERTIFICATE OF MERIT' Awarded by“the national productivity council, new


Delhi” for the year 1996-97.

2. 'BHARTIYA UDYOG RATNA' Awarded by“the Indian economy development and


research association” for the year 1999-2000.

3. 'DR. PUNJABRAO DESHMUKH KRUSHI GAURAV PURASKAR' Awarded by


“The Maharashtra Rajya Krishak Samaj, Jalgaon” for the year 2001-02.
ISO CERTIFICATION OF VIKAS MILK & MILK PRODUCTS:

The first cooperative in MaharashtraState certified for three ISO Integrated Certificates by
DNV, the Netherlands.

1. ISO 9001:2000 for Quality Management System

2. ISO 22000:2005 for Food Safety Management System

3. ISO 14001:2004 for Environmental Management System

4. Largest Milk distributor in North Maharashtra region

Product Profile
Vikas Cow -- Cow Milk
Most ideal for children health & the Milk based sweets. A premium quality product purely
beneficial for children.

Ingredients: Pasteurized Homogenized Cow Milk


Composition: Milk Fat: 3.5% S.N.F: 8.5%
Packing: 500 ml, 1 liter Polypack
Vikas Gold -- Buffalo Milk:
Most ideal for making ghee, butter, curd and other Milkbased sweets. A premium quality
product.

Ingredients: Pure Buffalo Milk.


Composition: Milk Fat: 7.0% S.N.F: 9.0%
Packing: 500 ml Polypack

Vikas Shakti -- Standardized Buffalo Milk:


Most popular and nutritious Milk for everyday use. Preferred by housewives and commercial
users alike.

Ingredients: Pure Buffalo Milk.


Composition: Fat: 4.5% S.N.F: 8.5%
Packing: 500 ml Polypack
Vikas Toned -- Homogenized Toned Milk:
It is low fat Milk that ideally suits the patients with heart related problems. It is also ideal Milk
for comparatively low-income group families.

Ingredients: Pure Cow Milk.


Composition: Fat: 3.0% S.N.F: 8.5%
Packing: 200 ml Polypack, 500 ml Polypack.

Vikas Skimmed Milk Powder (BIS):


Fat free, pure and white Milk powder, free from preservatives, ideal for use at home and while
traveling. It is essentially good for patients with cardiac problems. It can be used for tea, coffee
and for various Milk based sweets and other preparations.

Ingredients: Pure Milk


Composition: Milk Fat: 1.0 to 1.5% Other Milk Solids: 95.5% Moisture: 3.0 to 3.5%
Packing: 100 gm, 500 gm Polypack, 25 Kg Bulk Pack
Vikas Flavored Milk:
A healthy, tasty, joyful and cool drink for all ages but most relished by children.

Ingredients: Pure Milk, Sugar, Edible Color and Flavoring agents.


Composition: Milk Fat: 3.5% (Min) Other Milk Solids: 8.5% Sugar: 7.0%
Packing: 200 ml Polypack.

Vikas Butter Milk:


The most ideal, nutritious, tastiest and healthiest cold drink for Indian summers. it’s an ideal food
digester for all ages and all seasons. It is also relished before, during and after meals.

Ingredients: Curd made from pure Milk, edible salt, and spices for digestion. Composition:
Milk Fat: 1.0% Other Milk Solids: 2.0% Salt and Spices: 2.0% Packing: 200 ml Polypack.
Vikas Kadhi Tak--Plain Butter Milk:
The most ideal, nutritious, tastiest and healthiest cold drink for Indian summers. It’s an ideal
food digester for all ages and all seasons. It is also relished before, during and after meals.

Ingredients: Curd made from pure Milk Composition: Milk Fat: 1.0% Other Milk Solids:
2.0%
Packing: 500 ml Polypack.

Vikas Shrikhand:
It is a traditional Indian and particularly, Maharashtrian sweet. Shrikhand is served and
consumed with relish and pride. Vikas Shrikhand is pasteurized and totally untouched by hands
during its manufacturing process.

Ingredients: Chakka from Buffalo Milk, Added with Elaichi


Composition: Milk Fat: 5.5% Other Milk Solid: 52.5% Sugar: 42.0% Milk Protein: 08.5%
Moisture: 40.0%
Packing: Solo Pack - 100 gm, Couple Pack - 200 gm Family Pack - 500 gm
Vikas Amrakhand:
It is a traditional Indian and particularly, Maharashtrian sweet. Amrakhand is served and
consumed with relish and pride. Vikas Amrakhand is pasteurized and totally untouched by hands
during its manufacturing process. It is added with Elaichi.

Ingredients: Chakka from Buffalo Milk. Mango pulp 18% of Chakka. Added with Elaichi
cardamom and Nutmeg.
Composition: Milk Fat: 8.5% Other Milk Solid: 5.5% Sugar: 42.0% Milk Protein:
08.5% Moisture: 40.0%
Packing: Solo Pack - 100 gm, Couple Pack - 200 gm, Family Pack - 500 g

Vikas Table Butter -- AGMARK

Soft and smooth, this butter is made from fresh cream obtained from pure cow Milk. It is ideal
for morning breakfast and for other regular meals.

Ingredients: Milk Fat and edible salt


Composition: Milk Fat: 80.0% (Min.) Edible Salt: 02.5% Curd: 01.5% Moisture: 16.0%
Packing: 100 gm, 500 gm pack.
Vikas Cow Ghee -- AGMARK

Khandesh’s Ghee made from fresh cream, obtained from pure cow's Milk. It is pure and fresh,
contains Vitamins A, D, E and K and used in Ayurvedic preparations. All loves its grainy
texture.

Ingredients: Milk Fat obtained from pure cow Milk


Composition: Milk Fat: 99.7%: Moisture: 00.3%
Packing: 200 ml standby Pouch, 500 ml Polypack, 500 ml Pet Jar, 1 ltr. Pet Jar, 5 ltr. Pet
Jar, 15 kg Tins.

Vikas Buffalo Ghee -- AGMARK APPROVED:

A pure, fresh and grainy ghee made from Khandesh's famous pure BuffaloMilk. Rich in
Vitamins A, D, E and K, this ghee has the purity and taste of homemade ghee.

Ingredients: Milk Fat obtained from pure buffalo Milk.


Composition: Milk Fat: 99.7% Moisture: 00.3%
Packing: 200 ml stand by Pouch, 500 ml Poly Pack, 500 ml Pet Jar, 1 ltr. Pet Jar, 5 ltr. Pet
Jar, 15 kg Tins.
Vikas Paneer -- Cottage Cheese:

Pure, fresh, soft and quality Paneer is the first choice of tasteful and healthy people. It is prepared
from Buffalo's fresh and pasteurized Milk and can be used for preparing various Paneer based
recipes such as Pakoras, Bhaturas, and Vegetables etc.

Ingredients: Pure Buffalo Milk


Milk Fat25.0% (Min): Other Milk Solids: 25.0% (Max) Moisture: 50.0% (Max) Packing:
200 gm Polypack, 500 gm Polypack.

Vikas Regular Feed:

For all animals for production of Milk and body maintenance.

Composition: Moisture: 11.00 % (Max.), Proteins: 20.00 % (Min.), Fat: 02.50 % (Min.),
Fiber: 12.00 % (Max.), Silica: 04.00 % (Max.), Urea: 01.00 % (Max).
DATA ANALYSIS & INTERPRETATION
Products Availability in Retail Shops

Product No. of Availability


Respondents (%)

Milk 93 out of 100 93%

Ghee 20 out of 100 20%

Kadhi Taak 30 out of 100 30%

Products Availability in Retail Shops

100% 93%

80%

60%

40% 30%
20%
20%

0%
Milk Ghee Kadhi Taak
Reasons for not keeping other products of Vikas Milk products

Reasons percentage

Less supply 3

Less demand 50

Less sales promotion 1

Less margin 3

Other 43

Reasons for not keeping other


products of Vikas Milk products
Less demand

44% Less sales


52% promotion
Less margin

3% 1% Other
Distribution of Vikas Products according to Retailers

Poor Good excellent

5 85 10

Out of 100 retailers,


From above analysis, Researcher found 85% retailers answered that the distribution of Vikas is
Good.And 5%retailers answered that the distribution of Vikas is poor and 10% retailers reply the
distribution of Vikas isExcellent in Aurangabad city.

Replacement facility from Vikas to the retailers.

Replacement No. of Respondents Percentage


Yes 35 35%
No 65 65%
Total 100 100%

Replacement facility from Vikas to


the retailers.

35%
Yes
65% No
Regularity of Salesman/distributor visiting at Retailers Shop

Regularity of
Salesman No. of Respondents Percentage
Yes 75 75%
No 25 25%
Total 100 100%

Regularity of Salesman/distributor
Visiting at Retailers Shop

25%
Yes
75% No

Interpretation:
Out of 100 retail outlets,
From above analysis Researcher found that75% retailers are satisfied with the salesmen
regularity. Remaining 25% said that salesmen are irregular. Researcher found that most of the
retailers are satisfied from the distribution channel in Aurangabad city.
Customers request for Home Delivery

Customer's Request Percentage


Yes 35%
No 65%
Total 100%

Customers request for Home Delivery

No Yes Yes
65% 35%
No

Effective sale in particular season

Season Increase in sale in%


Rainy 10%
Summer 30%
Winter 10%
Festival 50%
Effective sale in particular season

50%
50%

40%
30%
30%

20%
10% 10%
10%

0%
Rainy Summer Winter Festival

Interpretation:
Out of 100 retailers,

From above analysis,researcherfound that the sale of Vikas Milk and its product is increase in
particular season.From the above results, the demand of the Milk and Milk products is seasonal.
In festival the sale of VikasMilk is increasingby 50%. And sale is increase by 30% in summer.
Various Brands Used By Customers

Brand of Milk and No.of Customer in %


Milk products
Vikas 45%

Other 10%

Sham 5%

Sarswati 5%

Amul 7%

Datta 28%

Various Brands Used By Customers

50% 45%
40%
28%
30%
East
20%
10% 7%
10% 5% 5%
0%
Vikas Sham Amul

Attributes No. of Consumers in


%
Easily available 30%
Quality 30%
Taste 25%
Price 11%
Other 4%

Attributes for the preference of


Vikas Milk among Consumer
Easily available
11%4%
30% Quality
Taste
25%
Price
30% Other

Interpretation:
Out of the 57 Customers who are using the VikasMilk,
From above analysis researcherfound that 30% customers are buying Vikas Milk products
because of the availabity. And 30% customers are buyingVikas products because of the quality.

Customer Complaints about Vikas Milk

Problems No.of Customer in %


No Home Delivery 44%
High Rate 11%
Low Quality 31%
Taste 5%
Unavailability 6%
Other 3%
Customer Complaints about Vikas Milk
6% 3%
No Home Delivery
5%
High Rate
44% Low Quality
31% Taste
Unavailability
11% Other

Customers Opinion for Launching New Product in the market


No. Of
Advertising Media For Vikas
Customer In %
Ads 13%
Banners 13%
Newspaper 10%
Retail outlets 53%
Other 11%
Customers
New Products Opinion in %

Ice cream 40%

Lassi 34%

Mango Flavored Milk 21%

Others 5%

Satisfaction level about Quality


Customers Opinion for Launching
New Product in the market

Ice cream

Lassi

Mango Flavored
Milk
Others

Satisfaction level about Quality

80% 70%

60%

30%
40%

20%

0%
Satisfied Not Satisfied
Customer satisfaction level about Price

Satisfied Not Satisfied

75% 25%

Customer satisfaction level about


Price
75%
80%

60%

40% 25%

20%

0%
Satisfied Not Satisfied

Limitations of the Project


1. The study was limited to Aurangabadcity and hence its application and generalization
may not be possible at the National Level.

2. The findings of the study are based on the assumption that the information collected from
respondents is correct.

3. The samples may not truly represent the whole population.


4. Time is the main limitation for marketing research.

5. Biased reply of some respondents.