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Ma. Caryl Ll.

BSAT – 3
English 5 MTh 9:00-10:30
January 8, 2018


1. Sales Letter
- A sales letter is a piece of direct mail which is designed to persuade the reader to purchase
a particular product or service in the absence of a salesman. It has been defined as "A form
of direct mail in which an advertiser sends a letter to a potential customer." It is distinct from
other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales
letter typically sells a single product or product line, and further tends to be mainly textual as
opposed to graphics-based. It is typically used for products or services which, due to their
price, are a considered purchase at medium or high value.

2. Sales Response Letter
- Response Letter is written in order to give response to any particular situation. The
response letters can be written in order to give response to the complaint letters, resume
letters, the rumor letters and sales rejection letters. The letter must be courteous as well as
professional and must be written in a very timely manner. All the questions or queries you
have must be asked by the writer through this letter. The personal opinion must be avoided in
the letter and the letter must be written in a general way.

3. Letter of Transmittal
- A Transmittal Letter is a business letter and is formatted accordingly; it should include the
recipient's address, sender's address, distribution list, a salutation and closing. It typically
includes why it should receive the reader's consideration, and what the reader should do with
it. The transmittal letter provides the recipient with a specific context in which to place the
larger document or certificate and simultaneously gives the sender a permanent record of
having sent the material.

4. Letter of Adjustment
- Adjustment letters are meant to resolve a conflict that is why they are known as such.
Letters of adjustment are also referred as Claim Adjustment Letters, Complaint Response
Letters, Customer Complaint Reply, Letter of Complaint Response, Letter of response to
Complaint and similar other terms. A letter of adjustment deals with all sorts of claims and
complaints; defective product, poor service, goods not delivered, shipment arriving late,
salary not received and others.

10. meant to prod past-due customers to make a payment. Not to be confused with collection letter. 8. Letter of Remittance . is normally written to deal with a problem situation when other attempts (i. .) have failed to rectify the situation. but it is acceptable only when the quantity is small. But that is not the case. In case of bulk orders. A letter of inquiry deals with various matters like job vacancies. phone contacts. Due to the nature of international dealings.A letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. the bank will be required to cover the full or remaining amount of the purchase.e. An effective letter of collection achieves its purpose without destroying the customers' goodwill that was painstakingly acquired over the years. pre-proposals and others. Credit Letter . Collection Letter . and they are concerned that the supplier may not know the reason for the payment.5. Purchase order letter . a purchase order letter is must to initiate the sales process. Owing to this usage. with the tone and language getting more direct with each successive letter. scholarships. grants. the term may be considered exclusive to these setups alone. or complaint letter. etc. The term is common in various business setups as it implies fund request or pre-proposal information. differing laws in each country.A letter enclosed with a payment to ensure that the payment is credited properly. This letter is a confirmation to the seller that his order is approved by the buyer. In the event that the buyer is unable to make payment on the purchase. to this effect the below definition offers a justified meaning. 6.The objective of writing this letter is to confirm the seller that his product has been approved for sale. and difficulty in knowing each party personally. including factors such as distance. It is also called dunning letter. The complaint letter formalizes a problem situation by putting it into writing and is usually the last resort to try to get a situation resolved. Letter of Complain . projects. the use of letters of credit has become a very important aspect of international trade. Collection letters are sent usually one after another.Inquiry Letter is a letter written to request information and/or ascertain its authenticity. 9.Written notification of the pending amounts. 7. Businesses use remittance letters when they do not have an established relationship with a supplier.A letter of complaint. Letter of Inquiry . e-mails. sales. Though the confirmation can be given verbally also. funding. until at least some payment is received.