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a.

STEEP Analysis

Factors Explanation Impact
Socio-cultural
Technological

Economic  Increase in number Positive
of automobiles sold
in the Philippines
 Increase in
automobiles’ price
because of
T.R.A.I.N.
Environmental  The demand for
green products is
high
Political-legal  There are legal
barriers

b. Porter’s Five Forces Analysis Potential development of substitute products (Low) Rivalry Bargaining Bargaining among power of power of Competing Suppliers Consumers Firms (High) (Low) (High) Potential entry of new competitors (Low) .

biofuels and other renewable sources such as solar and wind energy. it would be hard for them to compete against the pioneers. This strategy requires a huge amount of investments in R&D and producing procedures. Theses suppliers are oil-rich countries.Rivalry among Competing Firms Phoenix Petroleum doesn’t only compete with known oil and gas companies. Bargaining Power of Suppliers Almost all the companies in the oil and gas industry get their raw materials from numerous suppliers. and oil- field services. The oil and gas prices are likely to change in a very sudden or extreme way. Potential entry of New Competitors It’s hard for new competitors to enter the market because of the huge capital requirement to establish an oil company. Potential Development of Substitute Products Some of the alternative sources to oil and gas for producing energy which is used for electricity. they have power over the oil and gas industry. transportation. etc. hydrogen. These alternative resources of energy can replace a high amount of hydrocarbons used in the global energy mix according to their performance. coal. There are national and international law restrictions which can affect the new entrance of a company in the oil and gas industry. In parallel. so the possibility for substitutes to dominate the global energy mix is very small. Because of the exploration. are nuclear energy. due to their size and the volume they buy. they become more dependent to the suppliers. Bargaining Power of Consumers . but also with the small ones having the same kind of products to offer to the public. equipment & pipeline manufacturers. heating. field development and production operations of suppliers. oil companies. quality and price. Since there are already big oil companies established nationwide.

. the bargaining power of consumers is high because they want the best offerings available by paying the minimum price as possible.Since consumers have a lot of other oil and gas companies to choose from.

12 car 8. 5.15 7. and .12 transportation due to heavy traffic. New technologies used by the competitors.32 or internet to reach mass market. Launching of the electric vehicles .03 3 .04 3 .18 certainly result in increased demand for petroleum. DOE implemented the 10% requirement of ethanol in .05 3 . High-speed rail from Manila to Clark . Higher excise tax under TRAIN law . 6.06 9. PUV modernization program .05 3 . The government administration is promoting the .09 10. External Factor Evaluation Matrix OPPORTUNITIES WEIGHT RATING WEIGHTED SCORE 1. 3.08 10. The efficient and effective use of social networking site . Lower pricing of oil products . 5.03 in terms supply reliability and cost efficiency in Visayas and Mindanao.14 the culture of transportation is strong. Increase in demand of gasoline and diesel due to the .04 2 .06 1 .07 4 .21 .08 4 .03 gasoline fuel.20 8. Trend of Uber and Grab units . The government is investing in road construction. People become more conscious about the environment .12 9. as mandated in the Biofuels Act of 2006.15 7.06 2 . Import terminal of Shell will put oil major at par with PNX . 3.03 4 . Private vehicle owners would rather take public .04 2 . Lower down payment required to purchase brand new .06 3 . .03 2 .24 4. 4.07 3 . Car companies consistently release new car models . 2. Oil supply shortage .06 country’s gas and oil potential.15 raising number of vehicles. The growth in the Philippine economy and industries will .03 1 .08 THREATS 1.03 1 .28 6. Smaller franchise fee requirement .05 3 .06 4 . 2.05 4 .07 2 .

12 4 0.26 3 0.52 2 0.2 Loyalty Advertisement 0.39 Market Share 0.24 Acquisition Customer 0.14 4 0. Competitive Profile Matrix (CPM) Phoenix Seaoil PTT Fuels Philippines Factors Weig Rating Score Rating Score Rating Score ht Growth 0.66 2.07 4 0.44 2 0.3 3.15 3 0.22 3 0.28 2 0.04 4 0.51 Price 0.42 Product Product Quality 0.18 2 0.08 3 0.14 3 0.68 2 0.33 Geographical 0.05 3 0.17 4 0.28 3 0.34 3 0.21 Position Mergers and 0.12 Total 3.15 2 0.16 4 0.56 2 0.08 3 0.3 Competitiveness Variety of 0.13 4 0.04 .32 Coverage Financial 0.16 2 0.06 3 0.24 2 0.11 4 0.45 4 0.1 4 0.6 2 0.