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Semester III –Batch 2016-2018

 Semester III carries total of 26 credits.


 All students have to opt for compulsory courses including IDMP.
 Marketing specialization students can opt for any 5 courses out of 9
offered.
 Finance specialization students will take 5 courses out of 7 offered and
Finance core students have to opt for the 3 courses mentioned as Core
courses in addition to 5 courses out of six chosen of Finance specialization
major category.
 Human Resource Management specialization students will take 5 courses
and Human Resource Management core students have to opt for the 3
courses mentioned as Core courses in addition to 5 courses of Human
Resource specialization major category.
 Information Systems major specialization students will take 4 courses.
 Operations specialization major students can opt any 5 courses out of 6
offered.
 A course would run with minimum registration of 20 students.
 Students attending Berlin Summer School or Bremen Summer School
Program or any other Global Immersion Program will not appear for the
courses under the course code 020441304 –Foreign Trade Policy
(Internal) and credits will be taken from Summer School Program.

Compulsory Courses

Temporary
Course Internal External Total
Course Course Title Credits
Code Marks Marks Marks
Code
Strategic
T2253 020441301 2 100 - 100
Management -
T2903 020441302 Summer Internship 4 200 - 200
Introduction to
T3167 020441303 Business 2 100 - 100
Intelligence-
T2386 020441304 Foreign Trade Policy 2 100 - 100
Total 10 500 - 500
*Integrated Disaster Letter
T4005 020441305 - - -
Management Grade
For students attending International Summer School Program

Temporary
Course Internal External Total
Course Course Title Credits
Code Marks Marks Marks
Code
Global Immersion
020441306 2 - 100 100
Programme
OR
Total 2 - 100 100

Marketing
Retail Management
T2118 020441307 2 60 40 100
(M)-
Business to Business
T2152 020441308 2 60 40 100
Marketing-
International
T2153 020441309 2 60 40 100
Marketing (M)-
Customer
T2121 020441310 Relationship 2 60 40 100
Management-
Integrated
Marketing
T2127 020441311 2 60 40 100
Communication
(M)-
T2141 020441312 Rural Marketing- 2 60 40 100
T2139 020441313 Digital Marketing- 2 60 40 100
T2513 Sustainable
020441314 2 60 40 100
Marketing
T2247 020441315 Product Innovation- 2 60 40 100
Total 10 300 200 500

Finance
Security Analysis
T2501 020441317 and Portfolio 2 60 40 100
Management(M)-
Financial
T2052 020441318 Engineering and 2 60 40 100
Analytics
T2051 020441319 Financial Modelling – 2 60 40 100
T2013 020441320 Derivative Markets – 2 60 40 100
Financial Risk
T2056 020441321 2 60 40 100
Management
Investment Banking
T2497 020441322 2 60 40 100
(M)
Wealth
T2502 020441323 2 60 40 100
Management(M)
Finance Core only

T2038 020441324 Indirect Taxation 2 60 40 100


Project Feasibility
T2063 020441325 2 60 40 100
and Financing
Mergers and
T2047 020441326 2 60 40 100
Acquisitions
Total 16 480 320 800

Information Systems
T3181 020441327 CRM (M) 2 60 40 100
Software Project
T3120 020441328 4 120 80 200
Management
Cases in Information
T3185 020441329 2 60 40 100
Technology(M)
Cloud
T3168 020441330 2 60 40 100
Management(M)
Total 10 300 200 500

International Business
Sales Force and
Channel
T2136 020441331 Management (Not 2 60 40 100
for Marketing
Specialization)
Intellectual Property
T1237 020441332 2 60 40 100
Rights (M)-
Global Strategic
T2390 020441333 2 60 40 100
Management
International
T2397 020441334 Business and Global 2 60 40 100
Strategy (M)-
Multinational
T2395 020441335 2 60 40 100
Management
Operations and
T2399 020441336 Diversity 2 60 40 100
Management (M)-
Total 10 300 200 500

Human Resource Management

Organizational
T2575 020441337 Development and 2 60 40 100
Change(M)
International Human
T2291 020441338 Resource 2 60 40 100
Management
T2295 020441339 Strategic Human 2 60 40 100
Resource
Management (M)
Employment Related
T2287 020441340 Laws 2 60 40 100

Leadership and
T2290 020441341 Capacity Building 2 60 40 100
(M)
For HR Core only
Coaching Counseling
T2298 020441342 2 60 40 100
and Mentoring
Technology in HR
T2302 020441343 /SAP HR/ People 2 60 40 100
Soft
020441344 HR Challenges in
T2301 Mergers and 2 60 40 100
Acquisitions
Total 16 480 320 800

Operations

Enterprise Resource
T2189 020441345 2 60 40 100
Planning(M)
Advanced Project
T2201 020441346 2 60 40 100
Management
Supply Chain
T2181 020441347 2 60 40 100
Strategy(M)
Technology and In
T2192 020441348 novation 2 60 40 100
Management
Service Operations
T2187 020441349 2 60 40 100
Management (M)
Warehouse
T2169 020441350 2 60 40 100
Management
Total 10 300 200 500

Retail Management (Minor only)

T2334 020441351 Retail Strategy (M) 2 60 40 100


Retail Franchising
T2332 020441352 2 60 40 100
(M)
T2333 020441353 e-Retailing(M) 2 60 40 100
Total 6 180 120 300
Entrepreneurship (Minor only)

Regulatory
T2346 020441354 Framework For 3 120 80 100
Entrepreneurs (M)
Marketing Strategies
T2344 020441355 For Entrepreneurs 3 60 40 100
(M)
Total 6 180 120 300
Sub Committee for Curriculum Development: Strategy
Course Name: Strategic Management (SP 1) (No. should be between 600 and 899)

(UG/PG): PG

Ideal positioning will be in Sem III

Number of Credits: 2

Level: 4

Learning Objective(s):

1. Students should be able to analyze aspects related to strategic management such as


environment scanning
2. Students should be able to interpret the scope of a firm and the formulation of
corporate level strategies
3. Students should be able to analyze the core competence of a firm and interpret
decisions related to diversification and value chain decisions
4. Students should be able to analyze the implementation of strategy with relation to the
culture and structure of the firm
5. Students should be able to compare and contrast strategies related to change
management decisions

Expected Outcome (s):

1. Students will get a comprehensive understanding of the entire process of


creating and implementing strategy in organizations
2. Students will understand the issues that need to be focused upon while
developing strategy and develop the ability to interpret organizational strategies

Pedagogy:

1. Case Study discussions


2. Interactive discussions on strategic management theories
Pre-learning:

Core courses on Economics, Marketing, Finance, HR, Quantitative Methods


S.No. Topic Hours
Introduction to strategy
1. 2

External environment scanning – use of PESTEL and Porter’s five forces model for
opportunity spotting. Use of blue ocean strategy
2. 4

Deciding the ‘scope’ of a firm –setting the vision, mission, objectives and goals
3. 2

Corporate Level Strategy – decisions relating to product diversity, international


4. diversity and globalization, corporate policies, diversification decisions, portfolio 4
planning (BCG Matrix).
Business Level Strategy or SBU strategy – Porter’s competitive strategies – low cost,
differentiation, niche/focus
5. 2

Internal Environment Analysis – analyzing strategic capabilities, resources, core


competence. VRIO framework.
6. 4

Value chain (primary and support activities) – Porter’s value chain and it’s analysis
7. 2

Strategy and Structure – culture and business processes to support strategy execution;
ethics and governance
8. 4

Managing Change – using the McKinsey 7S model for change management


9. 4

Course Outline

Books /Articles Recommended

 Crafting and Executing Strategy by Thompson, Strickland, Gamble and Jain published
by Tata McGraw Hill
 Competitive Strategy by Michael Porter published by Free Press
 Competitive Advantage by Michael Porter published by Free Press
 Strategic Management: A south Asian perspective by Michael Hitt, Duane Ireland,
Robert Hoskisson and S Manikutty published by Cengage Learning
 Strategic Management by John Pearce and Richard Robinson published by McGraw
Hill
 The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools
and Management Techniques of the World's Top Strategic Consulting Firm by Ethan
Rasiel and Paul N. Friga published by McGraw Hill
 BLUE OCEAN STRATEGY. By Kim, W. Chan; Mauborgne, Renée. Harvard
Business Review. Oct2004, Vol. 82 Issue 10, p76-84
 The Core Competence of the Corporation. By: Prahalad, C. K.; Hamel, Gary.
Harvard Business Review. May/Jun90, Vol. 68 Issue 3, p79-91

Suggested Evaluation Methods:

 Case analysis
 Group projects/assignments
 Research Paper/Book Review
Sub Committee for Curriculum Development
IT Systems for Management Specialization

Format to submit syllabus


Course Name : Introduction to Business Intelligence

(UG/PG): PG

Number of Credits: 2

Level: 4

Learning Objective(s):

 Business Intelligence is a top priority among many companies today. Various


companies are planning to increase Business Intelligence investments, making BI
their top technology priority.
 To provide greater business insight for all levels of the corporation, from
executive staff to line of business managers and other staff.

Pedagogy:

1) Conceptual Inputs
2) Lab/classroom Practical’s
3) Group Assignments/Presentations

Pre-learning:

Course Outline
S.No. Topic Hours
Data Warehousing
1 Introduction, Data Warehouse, Multidimensional Data Model, Data Warehouse 6
Architecture, Implementation, Further Development
Data mining
• Data partitioning
2 • Training, validation and holdout samples 6
• Open ended exploration as opposed to a strict view on inference
• Over sampling rare events
• Danger of over fitting
Exploratory data analysis-Data pre-processing
• Visualization
3 6
• Variable reduction, principal components
• Curse of dimensionality
DATA PREPROCESSING, LANGUAGE, ARCHITECTURES, CONCEPT
DESCRIPTION Why Preprocessing, Cleaning, Integration, Transformation,
Reduction, Discrimination, Concept Hierarchy Generation, Data Mining
4 6
Primitives, Query Language, Graphical User Interfaces, Architectures, Concept
Description, Data Generalization, Characterizations, Class Comparisons,
Descriptive Statistical Measures.
RECENT TRENDS
Multidimensional Analysis and Descriptive Mining of Complex Data Objects,
5 6
Spatial Databases, Multimedia Databases, Time Series and Sequence Data, Text
Databases, World Wide Web, Applications and Trends in Data Mining

Books Recommended

1 Adriaans, P. (1996), Data mining, Addison-Wesley Addison-Wesley

2 Margaret Dunham, Data Mining: Introductory and Advanced Prentice Hall


Topics, Prentice Hall

3 Jiawei Han and Micheline Kamber, Data Mining: Concepts Morgan Kaufmann
and Techniques, Morgan Kaufmann Publishers Publishers

4 Weiss, Sholom M.. - Predictive data mining : a practical guide Morgan Kaufmann
/ Sholom M. Weiss, Nitin Indurkhy. - San Francisco, Calif. : Publishers
Morgan Kaufmann Publishers

Suggested Evaluation Methods:

1. Written Test
2. Lab Practical’s
3. Group Assignments/Presentations
Sub Committee for Curriculum Development

International Business Specialization

Course Name: Foreign Trade Policy

Course Code: T2386

(UG/PG): PG

Number of Credits: 2

Level: 4

Learning Objective(s):

1. Describe India’s export import, conceptual understanding of the concepts like


globalization, international trade, foreign trade policies

2. Explain WTO’s role and relationship of India and WTO

3. Identify factors affecting foreign trade policies, especially with focus on the
current scenario

Pedagogy:

1. Class Room Sessions


2. Case Studies based on Trade Policies-From practical understanding point of view, live
case studies on globalization, foreign trade policies, India’s EXIM etc will be covered
under this unit

Pre-learning:

NA
Course Outline:

Sr No Topic Hrs

1. Globalization and Global Trade-Conceptual understanding of trade, 5


globalization and analysis of global trade

2. Impact of globalization on Indian Trade Policy- A detailed study of effect of 5


globalization in framing foreign trade policies

3. Analysis of India’s Exports & Imports- Background, current scenario and 5


future prospects of India’s EXIM and it’s scope in the international scenario.
Here, exports and imports of all major products and services from India will be
covered

4. Balance of Trade (BOT) & Balance of Payment (BOP)-Conceptual 5


understanding of India’s BOP, it’s summary, contents and reference with
Foreign Trade Policies

5. Foreign Trade Policy 2009-2014- Background of earlier foreign trade 5


policies, synopsis of earlier policies outcomes and detail coverage of 2009-
2014 foreign trade policies. It’s relevance and importance for IB students

6. India and WTO-What is WTO, it’s significance and the relationship of WTO 5
with India
Total 30

Books Recommended

1) Foreign Exchange Management – By C.Jeevnandam


2) Foreign Trade (Policies, Procedures & Documentation) by M I Mahajan

Suggested Evaluation Methods:

1. Class tests
2. Assignments
3. Case Studies
4. Presentations
Sub Committee for Curriculum Development
Marketing Specialization
Course Name: Retail Management

Number of Credits: 02

Course Code – MM P 034

Course Range – 600-899

Level – 4

 To help the students to understand the importance of Retail Management in formation


of business strategy
 To understand the retail management concepts, types and location of retailing.
 To understand the relationship between various elements involved in Retail
Management.
 To enable students to design optim um Retail Management Strategies for retail
business
Leaning outcome

The students will be able to

•Apply the Retail Management processes to retail business problems

•Develop Retail Plan for retailers effectively compete in the market

Develop strategies for optimisation of resource in managing retail outlets

Pedagogy:

Case study

Field visits

Projects

Research papers
Pre-learning:

Marketing Management

Sales & Distribution Management

Course Outline

S.No Topic Hours


1 Introduction to retail management

Introduction to Retailing Management
 Indian retail scenario discussion
 Various theories of retailing
10
 Types of Retail formats, Types of ownerships
 Shopper Buying Behavior in relation to retail
 Multichannel Retailing

2 Retailing Strategy
 Retail Market Strategies, Private label
strategies
 Financial strategies for retailers
 Human Resource strategies for retailers 8
 Location strategies in retailing
 Decision of Retail Site Location
 Internationalization strategies of retailing

3 Merchandise Management at retailer


 Managing Merchandise Assortments at retail
 Merchandise Planning Systems, Inventory
management
7
 Buying, Outsourcing of Merchandise at
retailer, Sources of supply and Selection
 Category Management at retailer

4 Store Operations Management


 Management of retail Store, Mall management,
Franchisee management 5
 Effective Store Layout, Design

Total
30

Books Recommended

1. Retailing Management- Levy, Weitz- Tata McGraw


2. Retail Management- Barry Berman, Joel R Evans
3. Retailing Management- text & Cases- Swapna Pradhan- Tata McGraw
4. Retailing Management- W. Stewart Howe
5. Retailing Marketing Management- David Gilbert
6. Retail Management- Gibson G Vedamani
7. Retail Environment and Operations- Andrews J Newman & Peter Cullen
8. The Art of Retailing- A J Lamba
9. Franchising: The Route Map to Rapid Business Excellence by Pramod Khera, 2001,
TMH
10. Retail Strategy – Planning and Control by David Walters and Jack Hanrahan,
Macmillan Business (ISBN 0333 75234 1 for hardback and ISBN 0333 75235 X for
paperback)
11. Retail Management by Roger Cox and Paul Brittain. Financial Times, Prentice Hall,
4th Ed, Published 2000, Pearson Education Ltd. 2000 (ISBN 0273 63428 3)
12. Gupta S.L [2007] – Retail Management – Wisdom Publisher.
13. Bajaj Chetan / Tuli Rajnesh [2005] – Retail management – Oxford University press.
14. PradhanSwapna [2007] Retailing Management 2nded Tata Mcgraw Hill Publisher.
15. Retailing: Environment & Operations by Newman & Cullen, Thomson

Suggested Evaluation Methods:

Assignments/ activities based on formats, locations, Indian retail scenario, International and Indian
retail brands
Sub Committee for Curriculum Development
Marketing Specialization

Course Name: Business to Business Marketing

Number of Credits: 2

Course Code – MM P 040

Course Range – 600-899

Level- 4/5

Learning Objective(s): After the completion of this course the student shall be able to:

1. Develop insight into Organizational buying behavior in very competitive situations

2. Analyse and examine the globalized, business-to-business environments and


similarities and differences between Business-to-Business Marketing and Consumer
Marketing Organizational buying behavior in very competitive situations.

3. Apply the knowledge and skills for devising implementable industrial marketing
strategies

Pedagogy:

3. Lecture
4. Case Study
5. Projects

Pre-learning:

1. Marketing Management
Course Outline

Topics Hours
Sr. No

1 Introduction and Overview of B2 B Marketing


2
Understanding firms as customers

Industrial Customers, Demand Analysis, Purchasing Orientation. Buying


2 Decision Process. Purchasing Sequence. Contemporary Trends in Purchasing 3
Activities. Model of Buyer Behavior.

3 B2 B market planning - strategic perspectives 2

Developing and B2B marketing strategies

Segmentation strategies

Pricing Strategies
4 6
Branding strategies

Business marketing communications strategies

Sales Strategies

Channel Strategy
5 Integrated Approach to Total Distribution Cost & Customer Service. Trends in 4
Ind. Marketing Channels. Integrated Approach to

6 Managing products and services for business markets 3

7. Controlling and monitoring marketing strategy in B2B Marketing 2

7 CRM strategies for business markets 3

8 Managing innovation and new industrial product development 2

9 Contemporary trends in B2B marketing (digital, green etc.) 3

Total 30
Books Recommended

1. James C Anderson and James A Narus, “Business Market Management”, Pearson


2. Micheal D Hutt and Thomas W Speh, “Business Market Management - B2B”, Cengage
3. Gary L. Lilien, Rajdeep Grewal, “Handbook on Business to Business Marketing, Edward
Elgar Publishing
4. Robert R .Reeder, Edward G.Brierty and Betty H. Reeder , Industrial Marketing –
Analysis, Planning and Control, PHI
5. Richard Hill, Alexander Rosph and James S.Cross, Industrial Marketing, AITBS
Publishers & Distributors
6. Krishna K Havaldar, Industrial Marketing, TMH
7. P K Ghosh, Industrial Marketing, Oxford University Press

Suggested Evaluation Methods:

1. Projects
2. Research article review and presentation
Sub Committee for Curriculum Development
Marketing Specialization

Course Name: International Marketing

Number of Credits: 2

Course Code – MM P 041

Course Range – 600-899

Level- 4/5

Learning Objective(s): After the completion of this course the student should be able to:

1. Develop an understanding of current context and competitive nature of


International marketing environment.
2. Apply the knowledge and skills to devise and implement appropriate marketing
strategy.
3. Appraise themselves with various current marketing tools and practices for
successful strategies to enter, conquer & sustain in the foreign markets & eventually
earn a global presence required for an industry ready marketing professional

Pedagogy:

6. Lecture
7. Case Study
8. Projects

Pre-learning:

2. Marketing Management
S. No. Topic Hours

1. Need for international trade, international trade theories, globalization 2


Difference between domestic and international trade, why companies goes global,
EPRG concept, country analysis, environment in international market (SWOT,
2. PESTEL, Porter five forces), organizations associated with international trade
2
(WTO,UNCTAD, IMF, World Bank etc.)
Entry and expansion strategies for international market (Export, joint ventures,
3. strategic alliances, merger and acquisitions, franchising etc.), international marketing 6
research
Cross cultural issue in international marketing (negotiation, communication),
4. segmentation, targeting, and positioning
4
Marketing mix in international marketing
Product adaptation,
Pricing,
5. Distribution,
12
Promotion,
Logistics Issues in internal marketing
Managing global brands including IMC, packaging and labeling, use of technology in
6. international marketing
4

Course Outline

Books Recommended

1. Cateora, Graham, and Salwan, International Marketing


2. Keegan Warren, Global Marketing Management
3. Craig C. Samuel, Global Marketing Strategy

Suggested Evaluation Methods:

3. Projects
4. Research article review and presentation
Sub Committee for Curriculum Development
Marketing Specialization

Course Name: CRM (Customer Relationship Management)

Number of Credits: 2

Course Code – MM P 009

Course Range – 600-899

Level – 5/6

Learning Objective(s): At the end of the course the student will be able to:

 Apply the concepts of customer relationship management in a dynamic environment.


 Develop a CRM strategy for developing profitable and rewarding relations with the
customers

Pedagogy:

 Case Studies.
 Industry / Field Visits.
 Assignments.
 Projects.
 Workshops.

Pre-learning: None.
Course Outline

S.No Topic Hours


1 Introduction to CRM, Building relationships, 4
Customer Loyalty and Satisfaction

2 Strategy And Organization Of CRM - Marketing- 6


Driven CRM, Building blocks of a Marketing-Driven
CRM strategy, Conceptualizing CRM
Implementation, CRM - tactics vs. Strategy, How can
CRM create strategic competitive advantage?
3 CRM Marketing Aspects and operational aspects 6
 Implementation of CRM in a B-to-B context,
managing the implications with respect to
customer segmentation, sales-force, marketing,
IT, and back office.
 What is customer loyalty?, When is
relationship marketing applicable?, How is
relationship marketing implemented in B-to-C
organizations?, When and how do loyalty
programs work?

4 Analytical CRM - 6
 Introduction to some basic analytic concepts in
the context of CRM and customer base
analysis.
 Learn how simple analytic techniques can be
used to address various CRM challenges.
 Look and feel of Analytical module
 Customizing Analytical module for generating
marketing driven reports
 Learn how simple analytic techniques can be
used to address various CRM challenges.
Demonstrate how to make predictions of
future customer profitability.
5 CRM Systems, implementation and Technical aspects 10
of CRM – CRM enterprise application
 CRM Architecture
 CRM Master Data
 CRM Marketing
 CRM Internet
 CRM Interaction Centre
Books Recommended:

1. CRM: Speed of Light Greenberg TMH


2. CRM: A strategic Perspective G Shainesh and Jagdish N Seth McMillan
3. CRM Concepts and Technologies Francis Buttle TMH Second edition
4. CRM Handbook Jill Dyche Pearson
5. CRM – The New face of Marketing: ICFAI
6. The Ultimate CRM handbook-John Freeland TMGH 2003
7. Customer Relationship Management: Concepts & Application by Alok Kumar,
ChhabiSinha, Rakesh Sharma
8. Customer Relationship Management,EdPeelen, May 2005, Pearson Education
9. Handbook of Relationship marketing, JagdishSheth, AtulParvatiar.

Suggested Evaluation Methods:

Group Project

Presentation
Sub Committee for Curriculum Development

Marketing Specialization

Course Name: Integrated Marketing Communication

Number of Credits: 2

Course Code – MM P 015

Course Range – 700-899

Level: 5

Learning Objective(s): After the completion of this course, a student shall be able to :

 Identify and explain different approaches to Marketing communication & also how to analyse
and apply specific communication tools.
 Leverage various media options for building brand value and communication strategies.
 Compare and choose between the different tools taught under Integrated
Marketing Communication.
 Examine scenarios and able to select proper budgeting methods for IMC
purposes.
 Compose the strategic and tactical aspects of IMC enabling comprehensive
IMC decisions.

Pedagogy:

9. Lecture
10. Case Study
11. Projects
12. Group Presentation

Pre-learning:

3. Marketing Management
Course Outline

Sr. Topic Hours


No.

1. Understanding Marketing Communications 3


a. Drivers to IMC
b. Communication process
c. Redefining the scope of IMC
d. Barriers to IMC

2. Models of Marketing Communication ( evolution) 3


a. AIDA
b. Black box
c. DAGMAR
d. HAM
e. FCB
3. Marketing Communication Mix 4
ATL Vs. BTL
Traditional Media ( Print/ Broadcast/ Electronic)
Advertising, Personal selling, Sales Promotion, PR, Direct Marketing
Sponsorships, Exhibitions, Packaging, POP, digital, Word of Mouth,
Corporate Identity.
Factors affecting MCM.

4. Creating the IMC Plan 4


a. Situation Analysis
b. Marcom Objectives
c. Budget planning
d. Developing a Marketing Communications program
e. Evaluation and Control of Marketing Communication Program
5. Creative & Media Strategy 5
a. Designing an effective message
b. Creative options and formats
c. Promotion appeals
d. Creative stages

6. Media strategy & Marketing Communication Delivery ( integrating multiple 4


channels)
a. Evaluating Media options
b. Merging media and creative strategy
c. Analysing brand context
d. Determining relevance of Brand context
e. Appreciation of customer insight
7. Marketing Communication budget planning
a. Budgeting Methods
b. Allocation of budget 2
c. The budgeting process
8. Ethics and Legal issues in IMC 2

9. Cases and contemporary issues in IMC : Best campaigns, current Strategies etc. 3
Total Hours 30

Textbooks and Reference Material:

1. IMC The next Generation by Don Schultz. Tata Mc Graw Hill


2. Integrated Marketing Communications: strategic Planning perspectives 3/e Keith. J Tuckwell.
Pearson’s

Suggested Evaluation Methods:

Evaluation: 2 credits – 100 marks

i) Internal – 60 marks
a. Assignments ( model application) - 20 marks (Individual)
b. 2 Projects ( strategy design) / (Communication analysis)- 30 marks (Group)
c. Case Study/ Project presentation - 20
d. Class Test –- 20 marks
ii) External- 40 marks
Sub Committee for Curriculum Development
Marketing Specialization
Course Name: Rural Marketing

Number of Credits: 2

Course Code – MM P 029

Course Range – 700-899

Level – 4/5

Learning Objective(s): After the completion of this course a student shall be able to:

1. To understand the present level of penetration of products and services in Rural


Markets and its potential.
2. To familiarize with the changing profile of the rural consumer and at its consumption
pattern.
3. To be exposed to the innovative marketing strategies developed by Indian firms as
well as MNCs for the Rural Markets.
4. To gain insight on designing product, price, distribution and promotional strategies for
different classes of product targeted at Rural Consumers

Pedagogy:

Case Studies

Projects

Articles/ Research Articles

Pre-learning: Marketing Management


Course Outline

Sr Subject Hours
No.
1 Introduction to Rural Market Marketing 2
2 Rural Economy 2
3 Rural Market Environment and structure of Indian Agriculture 2
4 Rural Consumer Behaviour 2
5 Rural Market Research 2
6 Rural Segmentation, Targeting & Positioning 2
7 Rural Product & Pricing Strategy 2
8 Rural Distribution Strategies 2
9 Rural Communication 2
10 Role of ICT &Agri retail Innovation in Rural India 2
12 Future Direction of Rural Marketing 2

13 Transformation of Indian Agriculture, Vision2020 2


14 Applications in Rural Marketing 2
 FMCG
 Micro Financing/ Financial Services
 Agricultural inputs: Contract farming
15 Role of agricultural price commission, central and state Governments, Institutions 2
and organizations in agricultural marketing
16 Total hours 30

Books Recommended

1. KashyapPradeep / RautSiddharta [2008] Rural Marketing : Text and Practice –


Biztantra.
2. Varma /Jiloka/Mandal [2006] Rural Agricultural and marketing Deep and Deep
Publisher Pvt Ltd.
3. Badi R.V /Badi NV [2004] Rural ,Marketing Himalaya Publisher .
4. Rajago Pal [1998] Rural Marketing Rwat Publication.
5. Velaydhan S.K [2007] Rural Marketing 2nded Response Books.
6. KrishnamaCharyulu C.S.G / Ramakrishnan [2002] Rural Marketing Text nad cases
Pearson Education
7. Rural marketing- Thrust and Challenges by Anjali Saxena, Samiuddin, Harsh Dwivedi
and M Rahman, Rawat Publications, 1997
8. Marketing Management: New Paradigms by Batra and Dangwal, Deep and Deep
Publications, 1991
9. Marketing Management and Rural Marketing by BalramDogra, Commonwealth
Publications, New Delhi, 1990
10. Rural Marketing in India by K S Habeeb-ur-Rehman Himalaya Publishing 2003
11. Velayudhan, Sanal Kumar, Rural Marketing: Targeting the Non-Urban, Sage
Publications.
12. Gopalaswamy, T.P. Rural Marketing .Wheleer Publishing
13. Varma /Jiloka/Mandal [2006] Rural Agricultural and marketing Deep and Deep
Publisher Pvt Ltd.
Suggested Evaluation Methods:Projects should be part of Evaluation
Sub Committee for Curriculum Development
Marketing Specialization
Course Name: Digital Marketing

Number of Credits: 2

Course Code – MM P 027

Course Range –700-899

Level – 5

Learning Objective(s): After the completion of this course the students shall be able to:

1. Assess and analyse Internet marketing and further utilize it for marketing
communication options.
2. Compare and contrast different tools and techniques available for Digital marketing
and suggest in final marketing strategy .
3. Evaluate and prepare digital marketing strategies using latest trends.

Pedagogy:

 Case Studies.
 Industry / Field Visits.
 Assignments.
 Projects.
 Workshops.

Pre-learning: None
Course Outline

S.No Topic Hours


1 An Introduction Of Marketing On The Internet: 4
Environment Of Web-Based Marketing,
Fundamentals Of Internet: Understanding Of Its
Operations, Management, The Web-Based System
And The Wireless System, Concept Of Users, Linking
Marketing To The Web.
Web-Based Marketing Mix/Internet Marketing Mix:
Product, Price, Place And Promotion.

2 Digital Marketing Communication Tools 4


Interactive online advertising

 Using online ads to drive site traffic and build


brands
 Overview of the ad formats available and how
best to use them creatively
 Buying online media for interactive
advertising and the different buying models
 To understand and appraise online media
schedules

3 Search engine marketing 4

 Search engine marketing and its importance to


online success.
 Understanding the differences between search
engines, directories and pay per click
advertising
 Key strategies and tactics to maximize search
engine effectiveness
 Introduction to pay per click advertising
 Google Adwords
 Strategies and tactics to maximize search
engine effectiveness

4 Mobile marketing 4
 Overview of the different mobile access
technologies
 Consumer and corporate applications of
mobile marketing
 Buying mobile marketing services and
customer data
 Key factors in designing and managing mobile
marketing campaigns
 Essential mobile campaign metrics

5 Social Media Marketing 4

 Use of Facebook as marketing tool


 Facebook Ads
 Use of Linkedin for Business
 Linkedin Ads
 Twitter for promoting business.

6 Microsite Marketing 4

 Microsite marketing
 Microsite as a e-campaigning essential
 Microsite as a Brand positioning tool

Blogging

 Exploring blogging as an marketing tool


 Blogging as a effective digital marketing
element
 Blogging as a interactive internet marketing
tool

Email and viral marketing

 Permission marketing
 Acquiring names and email lists
 Testing email for continuous improvement
 E-newsletters and other email formats
 Steps to create a successful viral campaign
 Broadcast and delivery considerations

7 4
Creating the ideal online campaign plan

 Best practice approaches to online campaign


planning
 Determine the appropriate level of spend, mix
and sequence of e-marketing tools
 Campaign, offer and messaging strategy
 Campaign timing and integration issues
 Supplier selection for the different digital
marketing campaign elements

8 Ethics of Internet Marketing 2

 Dos and Don’ts in internet marketing


 Some ethical practices used globally

Books Recommended

1. Internet Marketing: Foundations and Applications; Siegel, Carolyn; 2nd edition;


Houghton Mifflin; 2006; ISBN 0-618-51999-8;
2. Ward Hanson: Principles of Internet Marketing, 1st edition and 2nd edition, Thomson
3. E-Marketing: 2nd edition, Judy Strauss, Raymond Frost
4. The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and
Assessing Your Online Presence , Kim M. Bayne

Suggested Evaluation Methods:

 Hands on assignments.
Sub Committee for Curriculum Development
Marketing Specialization

Course Name: Sustainable Marketing

Number of Credits: 2

Course Code – MM P 033

Course Range – 600-899

Level – 4/5

Learning Objective(s): After the completion of this course a student shall be able to

1. Understanding concept theories and framework of environmental sustainability through


sustainable marketing values
2. Understanding the role of ethics and morality in marketing
3. Developing insight into the corporate responsibility towards the society.

Pedagogy:

 Case Studies.
 Industry / Field Visits.
 Assignments.
 Projects.
 Workshops.

Pre-learning: Basic Marketing Concepts


Course Outline

S.No Topic Hours


1 Introduction and historical overview of Sustainability 2
2 Global Responses and Accords 2
3 Business logic for sustainability: renewable & non renewable resources, manufacturing 2
and services
4 Establishing link between consumerism, marketing and environment 2
3 Green Marketing : Definition, Role & Significance 3
4 Green Marketing Mix: 5 Ps (Product, Price, Place, Promotion & Planet) 4
5 Green Consumer Behaviour: Green Consumer, Models, Impact of Gender, Age and 4
Income over Green Consumer Behaviour
6 Challenges before Green Marketing: Green Wash, Eco Certification, Eco-Labeling, Lack 2
of Awareness & Cost
8 Corporate Social Responsibility: Definition , need and implications 5
Social and environmental management tools :ISO 14001 and ISO 26000
9 Consumerism, consumption and ethical marketing 2
10 Discussion on Green marketing, CSR, Ethics in marketing 2

Books Recommended

Sr. No. Title of the book Author of the book Publisher Year of Publication

1 The New rules of green Jacquelyn A. Berrett- 2010


marketing: strategies, Ottman Koehler
Tools, and Inspiration Publishers .
for Sustainable
Branding

2 Green Consumerism: An Juliana Mansvelt 2010


A-to-Z Guide -

ISBN: 9781412973809

3 Green Culture: An A-to-Z Kevin Wehr 2011


Guide - Kevin Wehr

ISBN: 1412996937

4 Corporate Social C. V. Baxi, Ajit Pearson 2010


Responsibility: Concepts Prasad
and Cases: The Indian
Experience

5 Sanjay Agarawal Sage 2008


Corporate Social publications
Responsibility in India
6 Bidyut Chakraborty McGraw Hill 2010
Corporate Social
Responsibility in India

7 Consumer Behavior: A Henry Assael Biztantra 2005


Strategic Approach Publication

8 Consumer Behavior Hawkins / Best / 9thed Tata 2004 ( refer latest


Coney Mcgraw Hill edition)
Publisher

No specific text books are recommended as it is an emerging field hence we will have to rely mostly
on research papers and guidelines provided by above books mentioned

Suggested Evaluation Methods:

Group Project
Sub Committee for Curriculum Development

Innovation Management Specialization

Course Name: Product Innovation

Course No. IM P 3

(UG/PG): PG

Number of Credits: 2

Level: 5

Learning Objective(s):

The students will be able to

1. Appreciate the importance of product innovation in modern business


2. Apply the principles, practices, and concepts of product innovation in business
3. Evaluate the relationship of customer expectations and product innovation in
planning, managing, and executing the marketing mix.
4. Strtagize the use of innovation tools in product development

Learning Out comes :

The students will be able to

 Apply the innovation processes to product development in business


 Apply the product development as a solution to business problems
 Develop product developer plan for marketers effectively compete in the market

Pedagogy:

1. Class Interactions
2. Case Study
3. Projects
4. Research Papers
5. Guest lectures
Pre-learning: Innovation Management and Marketing Management

S.No. Topic Hours


Innovation Strategy (Understanding Innovation: the need for
innovation in the Products) New product development as a
1 3
proactive/reactive process

Managing Product Innovation: New product development, Process


2 3
innovations, Product innovation, cases of success and failure.
Creating Customer-focused Ideas: understanding customers’ hidden
needs, Consumer Biases and Simplifying Heuristics.

Opportunity Identification (Sensing Opportunities Externally and


3 3
internally), Perceptual mapping, Market analysis and identification of
innovation opportunities

New Products Analytical Tools: Conjoint Analysis, Trade Off Analysis,


Dimensional Analysis and Relationship Analysis
4 3
Opportunity Screening and development Product innovation Charter
Idea generation: concept and tools. Concept Generation, Open
2
Innovation, Crowdsourcing & Expert sourcing.
Design, Prototyping, Strategic importance of Design,
New product design: concept and techniques;
4 3

Technical, market and financial risks of innovation, The economics of


5 3
First and Second movers
5 Testing Protection of Product and Design Innovations 3
Launch Crafting Deployment Strategy, New Product Diffusion
Models, communicating about new products, Product recall, Managing
6 5
the response of competitors

Auditing Innovation Performance ( Measuring and Quantifying


7 2
Innovation)
Course Outline

Books Recommended:

1. Crawford, Merle and Di Benedetto, Anthony (2011). New Products Management.


McGraw-Hill/Irwin.

2. Trott, Paul (2008). Innovation Management and New Product Development. Prentice
Hall.
3. Michael E. McGrath (1996), Setting the PACE in Product Development,
Butterworth-Heinemann.

4. Henry Petroski (1996), Invention by Design by, Harvard University Press, 1996.

5. Preston G. Smith,and Donald G. Reinertsen(1997), Developing Products in Half the


Time : New Rules, New Tools, Wiley.

6. Joseph Tidd, J. R. Bessant, Keith Pavitt (2001) , Managing innovation: integrating


technological, market and organizational change, Wiley.

7. Peter F. Drucker (2006), Innovation and Entrepreneurship, HarperBusiness.

8. Armstrong, J. Scott (2001). Principles of Forecasting. Boston: Kluwer Academic


Publishers.

9. Mahajan, Muller & Wind (Eds.) (2001). New-Product Diffusion Models. Boston:
Kluwer.

10. Urban & Hauser (1993). Design and Marketing of New Products, 2nd Edition.
Englewood
Cliffs: Prentice-Hall.

11. J. Goldenberg and D. Mazursky (2002), Creativity in product innovation. Cambridge


University Press.

12. Craig M. Vogel, Jonathan Cagan, and Peter Boatwright, (2005), The Design of Things
to Come: How Ordinary People Create Extraordinary Products, Wharton School
Publishing.

Suggested Evaluation Methods:

1. Presentations.
2. Projects
3. Case Analysis
Sub Committee for Curriculum Development
Banking & Finance Specialization

Course : FP 44

Course Name: Security Analysis and Portfolio Management

Number of Credits: 2

Level : 4

Learning Objective(s)

The student will be able to:

4. Explain the significance of Fundamental and Technical Analysis.


5. Appraise various theories of Portfolio management.
6. Create and evaluate a portfolio in terms of risk and return
7. Apply decision making skills in analysing markets for effective portfolio
management.

Pedagogy:

13. Lecture/PPT
14. Case Study
15. Research papers
16. Newspaper clippings
17. Website of companies/stock exchanges

Pre-learning:
 Shares and Debenture
 Financial Markets
 Risk and return
 Economics
 Statistics
 Excel

S.No. Topic Hours


1. Introduction: Introduction to Securities- Investment vs Speculation, The
investment process, investment categories, various investment avenues, objectives
and constraints. 3
Capital market – primary & secondary , equity & debt, IPO, Options, Futures,
SWAPS
2. Risk and return: Security returns, Types of risk, Risk in contemporary mode,
using beta to estimate return, calculating expected return and risk:, Historical 1
Risk and return on asset classes, Risk and inflation factors
Fundamental analysis:
a. Economic analysis
3. b. Industry analysis 4
c. Company analysis (quantitative and qualitative analysis)

Company Analysis: Factors affecting valuation, Valuation techniques: DCF,


4. 4
DDM , Relative valuation: PE Ratio, P/B ratio, EV/EBITDA ratio
Bond Analysis- markets for debt securities, specialized bonds, Bond returns and
5. prices, Systematic Risk in Holding Fixed-income securities, bond market 4
performance results, Bond Duration and Convexity
Technical Analysis: The Dow Theory, Types of charts, price 3
6.
patterns, trend lines, Advances technical tools
Portfolio Analysis- Traditional portfolio analysis, Markowitz Risk-Return
7. 2
optimization, Efficient Market theory, Random Walk
Portfolio Selection- Risk & Investor preferences, selecting the ‘best’ portfolio,
8. simple Sharpe portfolio optimization, significance of beta in the portfolio, 2
traditional portfolio selection, Portfolio selection and diversification
Capital Market theory : CAPM, arbitrage pricing theory, Utility Theory, Portfolio
9. 2
theory, Multi-factor Models, BARRA Risk Model
Portfolio Management Strategies and performance Measurement- Buy-hold,
10. 2
constant mix, CCPI, TWR, MWR
Portfolio Management: Managed portfolios & performance measurements-
11. Classification of managed portfolios, alleged advantages of managed portfolios, 2
Management-Performance Evaluation
12. Mutual Funds: Calculations of NAV & ratios 1

30
Course Outline

Books Recommended

1. Investments by Bodie Kane, Marcus


2. Investment Analysis and Portfolio Management by Dr.Prasanna Chandra,
3. Securities Analysis & Portfolio Management- Donald Fischer, J Jordan
4. Investment Analysis and Portfolio Management by Keith Brown & Frank Reily
5. Investment science- David G. Luenberger
6. Modern Investment Thoery- Robert A Haugen
7. A random Walk Down the Wall street- Burton G M
8. Capital Ideas – Peter L Berstein
9. Investment Gurus- Peter J Tanous

Suggested Evaluation Methods:

 Exam
 Assignment
 Quiz
Sub Committee for Curriculum Development
Banking & Finance Specialization

Course : FP52

Course Name: Financial Engineering & Analytics

Course Code: T2052

Number of Credits: 2

Level : 5

Learning Objective(s)

The student will be able to:

1. Analyse the mechanism of pricing different derivative instruments.


2. Predict the prices using different pricing models.

Pedagogy:

1. Analysis of product design concepts.

2. MATLAB, R and Excel modeling of financial securities.


Pre-learning:

1. Statistics
2. Quantitative techniques
3. Financial Management
4. Security analysis and portfolio management

Benchmarked:

1. Columbia University,
2. University of Pennsylvania (Wharton School of Business),
3. University of Indianapolis, School of Business.
4. University of Illinois, Urbana-Champaign.

S.No. Topic Hours


Introduction to no-arbitrage argument of asset pricing.
1 1
Simulating Financial Asset Price, Arithmetic and Geometric Brownian motion,
2 3
Introduction to Martingales.
Option pricing in the Binomial Model: Derivatives pricing in the binomial model
3 3
including European and American options.
4 Equity Derivatives in Practice: Black-Scholes, the Greeks, the volatility surface. 3

5 Derivative Pricing using Monte-Carlo Simulation. 6

6 Securitization : MBS, ABS , pricing and risk management 3


Credit Derivatives: Mechanics and pricing of CDOs, CDS, Risk management of these
7 3
products and their role in the financial crisis.
Portfolio Insurance and Investment Strategies: Option Based Portfolio Insurance
8 Strategies and Constant Proportion Portfolio Insurance Strategies, core-satellite 6
portfolio insurance strategies.
9 Evolution of risk measures- Standard Deviation, Semi deviation, VaR, CVaR, etc 1

10 Risk modeling using performance analytics package in R. 1


Course Outline

Books Recommended

1. Principles of Financial Engineering, Second Edition (Academic Press Advanced


Finance) by Salih N. Neftci (Dec 15, 2008)

2. Financial Engineering by Laurence Galitz (FT press,2013)

3. Stochastic Simulation and Applications in Finance with MATLAB Programs


(The Wiley Finance Series) by Huu Tue Huynh , Van Son Lai , Issouf Soumare

4. The Handbook of Fixed Income Securities, Eighth Edition by Frank J. Fabozzi


and Steven V. Mann (Dec 16, 2011)

5. Elementary Stochastic Calculus With Finance in View (Advanced Series on


Statistical Science & Applied Probability, Vol 6) by Thomas Mikosch

Suggested Evaluation Methods:

1. Assignments
2. Exams
3. Project works
Sub Committee for Curriculum Development
Banking & Finance Specialization

Course : FP51

Course Name: Financial Modeling

Number of Credits: 2

Level:4

Learning Objective(s)

The student will be able to:

1. Build models, appraise projects and create optimal portfolio using EXCEL.

Pedagogy:

1. Lab sessions

Pre-learning:

1. Financial & Cost Accountancy


2. Management Accountancy
3. Financial management
4. Basic understanding of MS Excel

Benchmarked:
1. The University of Texas at Dallas.
2. XLRI.

Course Outline

S.No. Topic Hours


Understanding the Basic Features of Excel: Introduction to Financial analysis
1 and modeling .Introduction to Excel 3

Understanding Advanced Features of Excel: Database Functions in Excel,


Creating Charts, Using Forms and Control Toolbox, Understanding Finance
2 3
Functions present in Excel, Creating Dynamic Models.

Sensitivity& Scenario Analysis using Excel: What if Analysis-data tables,


3 Scenario Manager, goal seeking. 3

Simulation using Crystal ball 2000, Excel add in: Monte Carlo Simulation,
Different Statistical Distributions used in Simulation, Generating Random
4 Numbers that follow a particular distribution, Building Models in Finance using 3
Simulation

Excel in Accounting: Forecasting Financial Statements using Excel, Financial


5 Ratio analysis using Excel. Creating Fixed Asset & Debt Schedule on Excel. 6

Excel in Project Appraisal: Determining Project Viability, Risk Analysis in


6 Project appraisal, Simulation in Project Appraisal 3

Excel in Valuation: Determination of Value Drivers, DCF Valuation, Risk


7 Analysis in Valuation 3

Excel in Portfolio Theory: Determining Efficient Portfolio, Creating Dynamic


8 Portfolios, Application of solvers and Crystal ball 2000 in portfolio optimization. 6

Books Recommended

1. Financial Modeling by Simon Benninga


2. Principles of Finance with Excel by Simon Benninga
3. Financial Analysis and Modeling Using Excel and VBA (Wiley Finance)
By Chandan Sengupta

Suggested Evaluation Methods:

1. Exams using Spreadsheet


Sub Committee for Curriculum Development
Banking & Finance Specialization
Post Graduate

Course: FP13

Course Name: Derivative Markets

Course Code: T2013

Number of Credits: 2 Credits

Level:4

Learning Objective(s)

Students will be able to:

 Compare and contrast different derivative instruments.


 Analyze the strategies for profit and risk mgt through derivatives
 Evaluation of different models.

Pedagogy:

18. Simulation techniques for encountering real life situations


19. Problem solving
20. Case Studies
21. Presentations and Computer / Industry and Capital Market data based
Assignments

Pre-learning:

Economics

Quantitative Techniques

Financial Management

Financial Markets & Services

Course Outline

Hrs
1 Introduction to Derivatives 1
Fundamentals of Futures & Forwards, Future contracts, Clearing House, Daily
2 2
Settlement & Margins
3 Orders & Exchanges 2

4 Equity Shares & Stock Market Indices 2

5 Valuation of Forwards & Futures 2

6 Hedging & Speculation 2

7 2
Foreign Exchange Forwards & Futures
8 Stock & Stock Index Futures 2

9 Fundamentals of Options, 1

10 Arbitrage Restrictions 2

11 Option Strategies & Profit Diagrams 2

12 Valuation of Options 1
Options on Stock Indices, Foreign Currencies; Futures Contracts & Volatility
13 1
Indices
14 Exotic Options, European Digital Option, Pay later Option, Compound Option 1

15 Fundamentals of Currency Swaps 1

16 Credit Derivatives 2
The Binomial Model, Lognormal Distribution, Stochastic differential equation
17 2
representation, Pricing Model, Single period example, Multi period example
18 The Black- Scholes Model, Interest rates, Ito’s lemma 2

Total 30
Books Recommended

1. John.C.Hull , (2005) “Options, Futures and other Derivatives”, Prentice Hall,


New York
2. Satyajit Das (2011), “Swaps and Financial Derivatives: Products, Pricing,
Applications and Risk Management (4 Volume Set), Wiley Publications
3. Raiyani, Jagadish R (2011), “Financial Derivatives in India” , New Century
Publications
4. Dhanesh Kumar Khatri (2011), “Derivatives and Risk Management”
Macmillan Publishers India
5. Philip James Hunt, (1998), “Financial Derivatives in Theory & Practice”,
Pennsylvania,
6. S.L.Gupta, Financial Derivatives, Prentice Hall
7. McDonald, “Derivatives Markets”, Pearson publications
8. Robert Kolb, “Futures, Options and Swaps” Blackwell Publications

Suggested Evaluation Methods:

Exams

Online Exams
Sub Committee for Curriculum Development

Banking & Finance Specialization

Course : FP 56

Course Name: Financial Risk Management

Number of Credits: 2

Level:5

Learning Objective(s)

The student will be able to:

1. Compare and contrast the various types of risk.


2. Appraise the impact of different risks on the operations and performance
of a firm.

Pedagogy:

1. Conceptual and analytical inputs through problem solving


2. Case studies

Pre-learning:

1. Statistics
2. Financial management.
3. Security analysis and Portfolio Management
4. Quantitative techniques.

Benchmarked:

1. Princeton University
2. NUS Business School
3. XLRI
4. IIMB.

Course Outline

S.No. Topic Hours


Financial Risk: An Overview, Evolution, and the Environment
1 2
Risks definition (market, credit, liquidity, operational), more specifically on the
2 3
identification of different forms of risk (currency, interest rate, equity, commodity)
Market Data Analysis, Introduction to Probability and distributions of asset prices,
3 1
measuring return and risk.
Measuring risk using Value-at-Risk, concept and computation of VaR using
4 Different approach, Calculating portfolio risk of more than one 3
Assets.
Multifactor VaR, marginal and relative VaR, Stress testing and back-testing VaR,
5 3
treasury applications.
6 Conditional VaR and its relevance, Comparison between VaR and cVaR. 3
Relaxing the Normal distribution assumption, the Cornish-Fisher VaR and the
7 3
Cornish- Fisher cVaR.
Extreme Value Theory : Basic Principles, and application in Risk management
8 2

9 VIX –Theory and Application, 2


Operational Risk: Operational risk, Legal Risk, Accounting risk, Liquidity risk,
10 3
Enterprise Risk
Credit Risk: Probability of Default, Loss Given default, Amount owed at Default,
Portfolio Credit risks, Credit ratings & Transition Matrix Analysis, Contingent claim
11 3
approach and the KMV Model, Credit Risk Management. Copula models in Credit
Risk Management.
Indian environment in VaR applications (NSE, BSE, NCDEX, CCIL), RBI guidelines
12 3
for credit & market risk management, VaR based margining.

Books Recommended

1. Financial Risk Management : Frank J Fabozzi.


2. Financial Risk Management: A Practitioner’s Guide to Managing Market and
Credit Risk By Steve L. Allen
3. Advanced Financial Risk Management: Tools and Techniques for Integrated
Credit Risk and Interest Rate Risk Management (Wiley Finance) by Donald R.
Van Deventer , Kenji Imai & Mark Mesler

Suggested Evaluation Methods:

1. Case studies
2. Exams
3. Risk calculation and analysis using historical stock price data (suggested)
4. Project works.
Sub Committee for Curriculum Development
Banking& Finance Specialization

Course : FP53

Course Name: Investment Banking

Number of Credits: 2

Level: 4

Learning Objective(s)

The student will be able to:

1. Explain Merchant Banking Business, for Capital Raising Activities.


2. Apply Valuation Methodologies used for Investment Proposals and
3. Evaluate past mergers & acquisition valuations
4. Explain the reasons of failure of investment banks during the financial
crises

Pedagogy:

22. Case Studies


23. Lectures & PPT
24. Newspaper Articles, Actual Prospectus & Annual Reports, Articles from Journals
& Magazines

Pre-learning: Financial Management including DCF technique


Course Outline

S.No. Topic Hours


Financial markets Overview, Investment Banking norms & guidelines in
1 2
India
2 Investment Banking – Definition, key players, background, current scenario 2
Functions & Services of Investment Banking: Fund Raising & Fee Based
3 2
Advisory Services
Issue Management: Underwriters & Lead Managers, book building, IPO,
4 6
QIBs, ESOP, Private Placement, Public Issue, Bidding & Green Shoe Option
Private Equity & Venture Capital: Role of PE & VC in developing Economy,
5 3
trends, deal cycle models & Case Studies
Mergers and Acquisitions: Current Scenario, types, deal cycle, analysis of
6 Synergy, due diligence process, valuation & pricing strategies negotiation, 3
financing strategies (Leveraged Buyouts, MBO, Share Exchange etc.)
7 Structured Finance & Securitization 4

8 Hedge Funds & proprietary trading 2


Exits (Disinvestment, Spin Off, Sell Off, Demerger etc.) & other strategies like
9 3
spinning off, share buyback, stock splits etc.
10 Distressed Assets & business restructuring 1

11 Global Case Studies including the financial crises of 2008 2

30

Books Recommended

1. Stowell David, “Investment Banking, Hedge Funds & Private Equity”, Elsevier, 2013
2. Thomas Liaw, “The business of investment banking”, John Wiley & Sons Inc., 1999.

3. Giuliano Iannotta, “Investment Banking”


4. Joshua Rosenbaum & Joshua Pearl, “Investment Banking: Valuation, Leveraged Buyouts, and
Mergers and Acquisitions”
5. Damodaran Aswath, Valuation
6. Mergers & Acquisition by HBS Press
7. J F Weston & S C Weaver, Mergers & Acquisition: Tata McGraw Hill
8. Frederic Mishkin “The Economics of Money, Banking and Financial Markets”
9. Andrew Ross Sorkin, “Too Big to Fail”

10. Subramanian Pratap: Investment Banking (concepts, analyses and cases)

Suggested Evaluation Methods:

Case Studies, Projects, Presentation & Test


Sub Committee for Curriculum Development
Banking& Finance Specialization

Course : FP54

Course Name: Wealth Management

Number of Credits: 2

Level:3

Course Contents

Learning Objective(s):

Student will be able to:

8. To understand various personal investment avenues and asset classes


9. To understand investors’ psychology & requirement
10. To develop skills of personal financial planning by customizing investment
portfolios and evaluating them for clients according to their needs &
requirements
11. To develop skills in financial advisory & relationship management

Pedagogy:

25. Presentations
26. Case Studies of different types of client portfolio
27. Newspaper & Journal articles
Pre-learning: Basic Idea of SAPM or Capital Markets

Course Outline

Sr. No. Topic No. of hrs.

Introduction to Wealth Management:


World’s Wealth – Statistics and Forecast World Wealth Report, Key Drivers of
1 2
Wealth Management. The Players– Global and Indian Wealth management
Scenario, Wealth management – Indian Perspective.
Wealth management Process:
Savings Cycle and Wealth Creation Cycle, Client Segmentation- Ultra high net
worth individuals, High net worth individuals, Mass Affluent. Client
2 Expectations. Wealth Accumulation, Wealth Preservation, and Wealth 3
Transfer. Private banking, Family office, Offshore, Onshore, International
investment. Wealth management tools. Ethical principles relevant to wealth
management
Lifestyle Management for better future:
Asset Allocation Principles, The Lifecycle Investment Guide, Private Banking
3 2
and Client Characteristics, Identifying Client Needs. Performa financial
statement, NRIs as Clients.
Investment Avenues:
Financial and Non-Financial (Real Assets)
Financial Assets:
Money Market Instruments, Bonds, Corporate Securities, Debt Securities
Variable Income Products: Equity and Equity Mutual Funds Derivatives,
4 Structured products, Credit Cards. 3
Mutual Funds: Income funds, Growth funds, Balanced funds, Sector funds,
Index funds, Private equity funds, Fund of funds, Thematic funds, Systematic
Investment Planning.
Non-Financial Investment Options – Art, Gold, Antiques, Commodities, Real
Estate.
Asset Allocation and restructuring:
5 Asset Allocation Process, Partitioning Criteria, Asset Classes, Strategic Asset 3
Allocation, Tactical Asset allocation.
Personal Financial Planning:
 Need and Steps.
 Tax Planning: Fundamentals, Basic income tax saving
techniques, Capital gains tax, Charity and tax;
 Insurance Planning: Human Life Value, Life Insurance,
Health Insurance;
6 9
 Retirement Planning: Basics of retirement planning,
Economic problems of retirement years, Steps in
planning for retirement income, Sources of retirement
income, Pension plans, Annuities and annuity schemes;
 Estate Planning: Need, objectives, methods of property
disposition, using wills and trusts, settling the estate.
Marketing of financial products
Relationship Marketing – Selling in a competitive environment, Steps in the
7 2
relationship management process – Segment, Profile, Expose, Strategize,
Execute, Monitor and review Personal Selling skills.
Behavioral Skills for Wealth Manager
8 Time Management, Negotiation skills, Convincing skills, Etiquettes and 2
Manners.
Investor Psychology: Customer hesitancy, Client objection handling, Closing
9 2
a deal.
Financial Scams and Frauds: Know your customer, Money laundering,
10 Investor Awareness, 2
Regulation, Corporate Responsibility Act (SOX).

TOTAL 30

Books Recommended

1. Gitman, Personal Financial Planning


2. Keown, Arthur: Personal Finance
3. Halman, G Victor Rosenbloom, Jerry S: Personal Financial Planning
4. Jeff Madura Pearson: Personal Finance & Wealth Management, 2007
5. Altfest, Personal Financial Planning, McGraw-Hill Irwin, 2007
6. Reilly and Brown, Investment Analysis and Portfolio Management, South-Western
College, 9th edition
7. Bodie, Kane and Marcus, Investments, McGraw-Hill Irwin International edition, 8th
edition, 2009.

Suggested Evaluation Methods:

Case Studies, Presentations, Test & creation of wealth management portfolio of an HNI
Sub Committee for Curriculum Development
Banking & Finance Specialization

Course : FP38

Course Name: Indirect Taxation

Number of Credits:2

Level:4

Learning Objective(s)

The student will be able to:

1. Develop an understanding of the concepts and provisions of the Income tax


Act.
2. Tabulate the tax liability under various heads.
3. Apply the concepts in tax planning and Mgt.
4. Analyse the implications of various taxes on the functioning of the business

Pedagogy:

28. Lectures and PPTs


29. Use of technology in Tax reporting and planning

Pre-learning:
Basic knowledge of financial accounting is advisable.

Course Outline

S.No. Topic Hours


Basic Concepts:
Basic Concepts in Indirect tax, distinction between direct and indirect taxes,
1
basic definitions under indirect tax laws: Excise, Customs, Service tax and VAT
4
Excise & Customs Laws:
Central Excise Act, 1944 - Basic Concepts and Definition, Procedural Parts in
2 Excise, classification and valuation of goods, transaction value
Central Excise Rules and Cenvat 8
Customs Law Act , Rules , Exemptions
Service Tax Laws:
Service Tax - Basic Concepts and Definition, Procedural Parts in Service Tax and
3 VAT, recent changes and case studies, valuation rules, incentives and exemption,
10
inter sectoral credit

Introduction to VAT & CST


4 Introduction to GST.
4
VAT / CST - Impact & Incidence Goods and Services Taxes

5 Tax Planning and Management under indirect tax laws 4

30
Books Recommended

1. Indirect Tax by V.S. Datey

Suggested Evaluation Methods:

Written Test
Sub-Committee for Curriculum Development
Banking & Finance Specialization

Course : FP63

Course Name: Project Feasibility and Financing

(UG/PG): PG

Number of Credits: 2

Level: 4

Learning Objective(s)

Students will be able to:

1. Bring forth fundamental clarity on the process of infrastructure appraisal


2. Anticipate and identify the necessary data and assumptions
3. Identify project flows
4. Appraise the financial viability from the perspective of developers, investors,
lenders and Govt. sector
5. Identify and analyse the risks and quantify the same so as to gauge the
appropriateness of the returns
6. Discuss issues of taxation, company laws relevant to appraisal
7. Evaluate the suitability of various categories, types and sources of financing the
project.

Pedagogy:

1. Lectures
2. Case Studies
3. Discussions on current developments
Pre-learning:

1. Financial Management I
2. Public Private Partnerships
Course Outline

Infrastructure services serve the society in the larger interest. Still the projects need to be
generating sufficient returns on the capital invested. This course deals with fundamentals of
investment evaluations under various parameters relevant for investors, Lenders and Govt.
sector. There is always a need for creating services at the most economic rates. Global
completion, costs are major concerns. Financing, choosing appropriate sources are significant
for developer so as to be financially attractive. Various innovations in financing need to be
explore. This course serves as a foundation for students wanting to specialize in Project

S. No. Topic Hours


1 Project Formulation process, Preliminary screening 3
2 Project Appraisal process 2
3 Identifying the demand for services and projections 2
4 Technical appraisal and cost calculations 2
5 Financial projections 2
6 Identifying project Cash flows from different perspectives 2
7 Applying appraisal criteria 2
8 Assessment of Risk 2
9 Fundamentals of various categories of sources of finance 2
10 Choosing Finance 2
11 Raising finance from Commercial Banks Process and issues 2
12 Issues of Taxation 2
13 Assignments 6
Total Hours 31
Financing, one of the specializations offered in Sem-III.

Books Recommended:

1. “Projects – Appraisal, financing and implementation’ by Dr Prasanna Chandra, Tata


McGraw Publishing
References:

1. Research articles by Benjamin Esty


2. ‘Modern cases in Project Finance’ by Benjamin Esty
3. Mid Term Review of 11th Plan, Infrastructure Development in 12th Plan-Approach
papers.
4. Periodicals such as ‘India Infrastructure’ ‘Infrastructure Today’, ‘Powerline’
5. ‘India Infrastructure Reports’ 2002 to 2009 published by 3iNetwork Publications
6. Reports / Study papers on websites of Ministry of Finance, Roads, Power, Urban
Development, Water sources, Shipping, Petroleum and Natural Gas, Railways, Civil
Aviation, Commerce & Industry, New & Renewable energy, Mines and Secretariat of
Infrastructure , Planning commission
Suggested Evaluation Methods:

Students will be evaluated through a mix of presentations, individual and group assignments,
involvement in class activities and examination.

Quiz (1) 15 marks

Assignments (3) 45 marks

Final Exam 40 marks


Sub Committee for Curriculum Development
Marketing &
Banking & Finance Specialization

Post Graduate

Course : FP47

Course Name: Introduction to Mergers and Acquisitions (PG 2nd Year)

Number of Credits: 2

Level:4

Learning Objective(s)

The student will be able to:

1. Analyse the process and procedures related to Mergers and acquisitions.


2. Explain the legalities involved in any merger or acquisition.

Pedagogy:

1. Classroom sessions
2. Lectures
3. Cases
4. Newspaper clippings, articles, research papers
5. Excel Modeling

Pre-learning:

Basic concepts of finance, a course on financial management.


Course Outline

Session Topic Hours


1 Corporate Strategy and Value creation 2
2 Introduction to Mergers and Acquisitions - Types of mergers 2

3 Reasons for Mergers and Acquisitions 2


4 Mergers and Acquisitions process 2
5 Regulatory considerations for mergers and acquisitions 2

6 Defining and Selecting a target 3


7 Creating value with Mergers and Acquisitions 4
(Synergy, valuation assumptions, valuation methods)
8 Financial Modeling for M&A 4
9 Deal structuring and financing strategies 4
a. Financing transactions
b. Negotiation

10 Post merger valuation 2


11 Integration 1
12 Accounting for Mergers and Acquisitions 1
13 Income Tax, Slump Sale, Demergers, Reverse Mergers. 1
30

Books Recommended

 Robert F. Bruner, Applied Mergers and Acquisitions, Wiley Finance


 Donald M. DePamphilis , Mergers, Acquisitions, and Other Restructuring Activities: An Integrated
Approach to Process, Tools, Cases, and Solutions, Academic Press Advanced Finance Series
 Aswath Damodaran, Applied Corporate Finance, John Wiley and Sons

Suggested Evaluation Methods:

Quiz

Class Test

Case Analysis

Assignments

Problem sets

Project

Exa
Sub Committee for Curriculum Development

Intellectual Property Rights (IPR)


Format to submit syllabus

Course Name: Intellectual Property Rights (IPR) (semester III – IB elective)

(UG/PG): PG

Number of Credits: 2

Level: 3

Learning Objective(s):

The objective of this course is to create awareness amongst future managers in the
Corporate World of the importance of Intellectual Property as understood in the
context of TRIPS and WTO

Pedagogy:

 Simulation Exercise
 Colloquium, debate
 Project
 Empirical analysis survey
 Statistical analysis of efficacy of Law on economics
 Critical research activity (groups)
 Opinion on articles
 Encourage group task duly regarding individual performance
 Films & other Audio-video aid
 Lecture Method
 Case study
 Case Laws
 Self Learning
 Field Trips
 Moot Court
 Student Presentation
 Dramatization of the famous business trials
 Book Review
 Participatory Learning Method

Pre-requisites: Legal Aspects of Business

Course Outline

S. No. Topic Hours


1. Introduction to Legal concepts 2
2 Patent Law: National & International scenario. 9

3 Trademarks and Designs 6


4 Copyrights 9
5 Trade Secrets, Geographical Indication 4
Total 30

Books Recommended

1. Intellectual Property Rights & the Law by Dr GB Reddy (Gogia Law Agency)

2. Intellectual Property Rights by DE Bouchoux (Cengage Learning India Edition)

3. Law relating to Patents, Trademarks, Copyrights, Designs & Geographical


Indications

by BL Wadhera (Universal Law)

4. Intellectual Property & Competitive Strategies in the 21st century by Shahid Ali
Khan

& Raghunath Mashelkar.

Research Papers/Articles recommended for reading:

Suggested Evaluation Methods:

Case Study, Group Discussion, Test


Sub Committee for Curriculum Development
International Business Specialization

Course Name: International Business and Global Strategy

Course Code: T2397

(UG/PG): PG

Number of Credits: 2

Level: 4

Learning Objective(s):

12. Analyse the economic, political and social factors affecting International
Business in various markets of the world
13. Construct specialized knowledge of business in one geographical region of
the world
14. Compare and contrast business strategies in different contexts

Pedagogy:

1. Self study and research


2. Interviews with expertise in different regions
3. One-on-one guidance (between Faculty and student)
Pre-learning:

Foundation courses in International Business

Course Outline

S.No. Topic Hours

1 Introduction: Area Studies and International Business 2

2 State-Market Relations in Various Countries 4

3 Presentations on Selected Countries/Regions 6

4 Guest lectures by business leaders/experts on selected regions 4

5 Topic/case study by each student focusing on selected region 4

6 One-on-one interaction with Faculty 6


Presentation on India and the selected region: prospects and challenges for
7 4
business
Total 30

Books/Articles Recommended

Gilpin, R. (2001), Global Political Economy: Understanding the International Economic Order,
Princeton: Princeton University Press

Rugman, A.M. (ed., 2008), The Oxford Handbook of International Business, New York: Oxford
University Press

Goldsmith, Arthur A. Business, Government, Society: The Global Political Economy, Richard D. Irwin,
1996.

Sylvia Maxfield and Ben Ross Schneider, Business and the State in Developing
Countries

(1997)

Suggested Evaluation Methods

Presentations
Sub Committee for Curriculum Development
International Business Specialization

Course Name: Operations & Diversity Management

(UG/PG): PG

Number of Credits:2

Level: 4

Learning Objective(s):

1) Analyze the changes needed in the business operations


2) Discuss the value of sustainability in international operations
3) Solve the international diversity issues at work place.

Pedagogy:

1. Lectures
2. Case Studies
3. International Business Simulations
4. Team Activities
Pre-learning:

Global Business Environment & International Market Entry Strategies

Course Outline:

SR. NO. TOPICS NO. OF


HOURS

1 Meaning of International Business Operations, Approaches & 2


Methods

2 An Overview of Operations Strategy & its Importance to 3


Firms: Basic Concept and development of sustainable
operations strategies
3 Design of Products/Services & Processes and how it relates 4
to Operations and Supply Chain Management

4 Concept of Sustainability in Operations Management: 4


Introduction and understanding of the term and aspects of
Sustainability, Process and loop of sustainable operations
management and Sustainability issues in the strategic
decision areas
5 Systems used in Operations Management: Operations 2
Management Systems, Modules & Benefits

6 Practices Adopted for Continuous Improvements: Various tools 5


and practices implemented sector specifics for cost effective and
benefits with efficient strategies

7 Evolution & Current Trends in Diversity Management: 3


Concept of diversity management, forms of diversity, major
trends in corporate diversity and Diversity challenges &
benefits
8 Evaluating an Organization’s Status & Needs in Managing 3
Diversity: Metrics to evaluate the organization’s
performance and methods of managing diversity in
International business
9 Effects of Diversity on International Corporate Structure & 2
Behavior: Advantages and Limitations of Diversity in International
business
10 How to Effectively & Efficiently Manage Diversity: Objectives and 2
concept of Global diversity management, methods and tools to
tackle the diversity issues effeiciently

Total 30

Books Recommended

1) Managing Diversity in the Global Work Culture by Harris & Moran

2) Global Diversity Management by Mustafa Ozbilgin

3) International Management by Helen Deresky

4) International Management-A Strategic Perspective by RN Sanyali

Additional Reading:

1) Adler, Nancy. International Dimensions of Organizational Behavior (3rd ed.)


(Cincinnati, OH: South-Western, 1998).

2) Bartlett, Christopher , and Sumantra Ghoshal. Managing Across Borders: The


Transnational Solution (2nd ed.) (Cambridge, MA: Harvard Business School Press,
1998).

3) The Global Diversity Desk Reference: Managing an International Workforce by Lee


Gradenswartz (Wiley Publishers, 2003)
Websites Recommended:

www.idm-diversity.org

www.forbes.com/sites/diversity management

www.diversityatwork.net/EN/en_implementing.htm

www.emeraldinsight.com/ijopm.htm

www.nist.gov

www.activeops.com
Suggested Evaluation Methods:

1. Class tests
2. Assignments
3. Case Study Analysis
4. Presentations
Sub Committee for Curriculum Development
HR Specialization

Course Name: Organizational Development and Change HR P7

(UG/PG): PG

Number of Credits: 3

Level: 5

Learning Objective(s):

1. The objective of this course is to provide valuable insight about the meaning and
need for organization change and organization development for maintaining the
effectiveness of the organization.
2. The course will help students to understand the process of Organization
Development; apply, analyze, conduct and evaluate different Interventions necessary
for achieving the organizational goals.

Learning Outcome:
It will help students to become effective change agents and OD consultants.

Pedagogy:

30. Lecture,
31. workshops,
32. assignments,
33. case studies

Pre-learning:

Students are expected to study Human Resource Management and Organizational Behavior courses
before taking up this course.

Course Outline:

S.No. Topic Hours


1 Introduction: Organizational Development and Change 3
2 Overview of Process of Organizational Development: All stages. 6
Feedback and OD
4 Overview of Human Process interventions, Techno-structural 3
interventions and Human resource management interventions
5 Individual and Interpersonal Interventions 3
6 Team or Group Interventions 3
7 Intergroup Interventions 3
8 Comprehensive interventions, Strategic change interventions: 6
Continuous change, Transformational change, Trans-organizational
change.
9 Ethics in OD 3
10 Experiential learning of OD interventions 12
11 OD consultant: Role of OD consultant, Competencies of OD
consultant. 3
OD and future trends
Total 45
Books Recommended

1. Cummings, T. G., & Worley, C. G. (2008). Organization development and change.


Cengage Learning.
2. French, W. L. (2006). Org Dev&Trng, 6E (Iae). Tata McGraw-Hill Education.
3. Burnes, B. (2009). Managing Change: A Strategic Approach to Organizational
Dynamics. Pearson Education.
4. Carnall, C. A. (2007). Managing change in organizations. Pearson Education.
5. Srivastava, P. D. B. (2007). Organization Design & Development: Concepts &
Applications. Dreamtech Press.
6. Organization Development and Transformation: Managing Effective Change
Wendell French, Cecil Bell, Robert Zawacki. Tata McGraw-Hill Education
7. Managing Organizational Change: A Multiple Perspectives Approach
Ian Palmer, Richard Dunford, Gib Akin. Tata McGraw-Hill Education.
8. Singh, K. (2009). Organisation change and Development. Excel Books India.
9. Sharma Radha, R. (2007). Change management-Concepts and Applications. TMH
Edition, 3, 33-36.
10. Harigopal, K. (2006). Management of organizational change: Leveraging
transformation. Sage.
11. Organization Development: Behavioral Science Interventions, Wendell L. French,
Cecil H. Bell, VohraVeena, 6th Edition, Pearson Education
12. HRD and Organizational Effectiveness- Kalyani Mohanty and Padmalita Routray,
Excel Books.

Other Reading Material:

1. Warrick, D. D. (2011). The urgent need for skilled transformational leaders:


Integrating transformational leadership and organization development. Journal of
Leadership, Accountability, and Ethics, 8(5), 11-26.
2. Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard
business review, 73(2), 59-67.
3. Worren, N. A., Ruddle, K., & Moore, K. (1999). From Organizational Development
to Change Management The Emergence of a New Profession. The Journal of Applied
Behavioral Science, 35(3), 273-286.
4. Stupak, R. J., & Moore, J. E. (1987). The practice of managing organization
development in public sector organizations: Reassessments, realities, and rewards.
International Journal of Public Administration, 10(2), 131-153.
5. Weick, K. E., & Quinn, R. E. (1999). Organizational change and development. Annual
review of psychology, 50(1), 361-386.
6. Robertson, P. J., &Seneviratne, S. J. (1995). Outcomes of planned organizational
change in the public sector: A meta-analytic comparison to the private sector. Public
Administration Review, 547-558.
7. Senge, P. M. (Ed.). (1999). The dance of change: The challenges to sustaining
momentum in a learning organization. Random House Digital, Inc..

Suggested Evaluation Methods:

Written Tests, assignments, Quiz, presentations


Sub Committee for Curriculum Development
Human Resource Management
Course Name: International Human Resource Management HR P13

(UG/PG): PG

Number of Credits: 2

Level: 4

Learning Objective(s):

15. The objective of this course is to enable students to be more sensitive to cross-cultural
issues and understanding of international approaches to dealing with people in organizations.
16. The course seeks to look at HRM in a broader, comparative and international perspective to deal
with complex issues and manifold risks.
Pedagogy:

34. Case Study


35. Group Discussion
36. Lecture with PPT
37. Role Play
38. Group Discussion
Pre-learning:

1. Basic concepts of Human Resource Management


Course Outline

S.No. Topics Hours


1 Human Resource in a comparative perspective 2
2. Internationalization of HR Activities 2
3 Cultural Foundations of International Human Resour ce Management 3
4 Global Staffing & Global workforce Training and Development 3
5 Developing International Staff and Multi Cultural Teams 3
6. Cultural Factors/ Issues in Performance Management 3
7 Approaches to International Compensation 3
8. Repatriation 3
9. Managing Global Diverse Work Force & Multiculturalism 3
10 Industrial Relations in a comparative Perspective 3
11 HR/IR issues in MNC’s and Corporate Social Responsibility 2

Books Recommended

1. International Human Resource Management, 2/E, © 2004 Anne-Wil Harzing and Joris
Van Ruysseveldt (eds.), SAGE Publications Ltd., London, 499 pp. ISBN 0-7619-
4039-1 and ISBN 0-7619-4040-5
2. International Human Resource Management, Peter J. Dowling (Author), Denice E.
Welch
3. International Human Resource Management (Global HRM) by Dennis R. Briscoe and
Randall S. Schuler (Aug 7, 2004)

Suggested Evaluation Methods: Case Study, Class Test, Quiz, Project


Strategic Human Resource Management Syllabus
Name of the Faculty : Management

Course Name: STRATEGIC HUMAN RESOURCE MANAGEMENT

Course Code: T2760

Semester: THIRD ( 3rd ) Credits: 2

Level: 5

Learning Objectives from Course

1. To understand the role of HRM as a source of competitive advantage in the working


of a Global organization
2. To acquire knowledge on HRM’s increasing role in achieving an organization’s
ultimate business results and taking strategic alternatives in deciding on course of
action.
3. Understanding the relevance of strategic models of HR for both International &
Domestic functions across specific sectors.
4. To integrate Human Resource to the Total Quality Management process in
organizations and leading to higher productivity.

Particulars (Chapters Detail topics Hours Pedagogy


/Topics)
-Need and importance
1. Framework of -Linking HR strategies with
Strategic HRM business strategies. 4.5 hrs Discussion
-HR strategies applicable to Lecture
organizations pursuing Case Study
stability, growth, retrenchment
and turnaround strategies.
-Strategic HRM Model
2. Scanning Human -Review and assess the HR
Resource environment in the
Environment organization to understand 2.5 hrs Discussion
strategic relevance Lecture
- Various factors to assessing Case Study
the environment
3. Strategy -Planning and Formulating
Formulation Strategic HR policies,
-HR Strategies to increase 4 hrs Discussion
firms performance, Lecture
-HR Metrics and their Exercise
applications.
BSC and HR Scorecard
Key Result Areas(KRA) and
Key Performance
Indicators(KPI)‐ importance,
alignment -Drafting of KRAs

4. Investment -HR as an investment


Perspectives of HR consideration, ROI in HR
Functions 4 hrs Lecture
-Investments in Training and Discussions
Development, Case Study
-Investment Practices for
improved Retention,
-Talent Acquisition and Talent
Engagement

5.Strategy -Efficient Utilization of Human


Implementation 1: Resource
Workforce -Dealing with Employee 2.5 hrs Case Study
Utilization and Shortages Lecture
Employment -Dealing with Employee
Practices Surpluses
-Selection of Employees
6.Strategy -Managing change and OD,
Implementation 2 : - Strategic HR & M & A
Development -Instituting TQM Programmes,
Systems (Managing - Instituting High Performance
Strategic Work Systems 5 hrs Conceptual
Organizational -HR’s role in PCMM‐ People maps
Renewal) Capability Maturity Model, Lectures
HR and Malcom Baldrige Discussions
Model, Caselets
-Creating Team based
Organisations,
-HR and BPR (Business
Process Reengineering),
-Flexible work arrangements
- Learning & Development
Strategies

7. Strategy - Establishing Strategic pay


Implementation 3: plans,
Reward Systems -Determining pay periods,
-Establishing periods, 2.5 hrs Lectures
-Pricing Managerial and Case Study
Professional jobs, Discussions
-Compensation trends,
-Economic Value Added
Model‐ EVA and
Compensation,
-Objectives of international
Compensation,
-Approaches to international
Compensation, double taxation
8. Productivity, - Understanding Productivity
Quality Systems & -Managerial effectiveness and 4 hrs Lecture
HR linking HR through - Kaizen - Discussions
Quality Circles – ISO standards
– 5 S, Six Sigma, TQM
9. HR Evaluations -Approaches to Evaluation
-Evaluating Strategic 1hr Lecture
Contributions
Total = 30 hrs

List of Reference Books / Journals/ Articles / Database

1. Strategic Human Resource Management‐ Paul Boselie‐ McGraw Hill


2. Strategic Human Resource Management-Charles R Greer, Pearson Education Asia,
New Delhi.
3. Strategic HRM‐ Tanuja Agarwala‐ OUP
4. Luis R. Gomez‐Mejia, David B. Balkin, Robert L. Cardy, Managing Human
Resources, PHI, 2001.
5. Strategic human resource management; a guide to action, Armstrong, Michael.
6. Business policy and Strategic Management- Azhar Kazmi, Tata McGraw, New Delhi.
7. Strategic HRM- Jeffrey Mello
Sub Committee for Curriculum Development
Human Resource Management

Format to submit syllabus

Course Name: Employment Related Laws

(UG/PG): PG

Number of Credits: 2

Level: 2

Learning Objective(s):

To enable the students to understand various aspects of legal provisions related to employment of labour
in the organizations. To help the students to familiarize with legal and regulatory aspects of employing
labour.

Pedagogy:

1. Case Study
2. Group Discussion
3. Lecture with PPT
4. Role Play
5. Group Discussion

Pre-learning:

1. Basic Concepts of Human Resource Management

Course Outline

S.No. Topic Hours


Relating to Wages & Remuneration
Payment of Wages Act
1 7
Minimum Wages Act
Payment of Bonus Act
Relating to Social Welfare
The Provident Funds Act
The Employees State Insurance Act
2. 10
The Workmens’ Compensation Act
The Payment of Gratuity Act

Relating to Premises
The Factories Act
3 4
The Bombay Shops & Establishments Act

Protection of Women & Children


The Maternity Benefit Act
4 4
The Child Labour (Prohibition & Regulation) Act

Relating to Disputes
5 The Industrial Disputes Act 5
The Trade Union Act
Books Recommended

Industrial Law – P L Malik (Author)

Labour Problems and Remedies – H L Kumar (Author)

Labour Laws Everybody should know – H L Kumar (Author)

Bare Acts of all the laws in the course

Suggested Evaluation Methods:

Case Study, Class Test, Quiz, Project


Sub Committee for Curriculum Development

Human Resource Management Specialization

Course Name: Leadership and Capacity Building HR P12

(UG/PG): PG

Number of Credits: 2

Level: 5

Learning Objectives:

1. Help individuals understand how to develop their leadership capabilities to


influence various facets of organizational life.
2. Analyze and evaluate different sources of power and influence to enhance one’s
own growth and growth of one’ team.
3. Evaluating the difference between a successful manager and an ethical leader.

Pedagogy:

1. Interactive lectures
2. Critique of movies
3. Case study based role plays
4. Movies like 12 angry men, Kung fupanda, Lagaan, Chak de India ,

Pre-learning:

Organizational Behavior and Human Resource Management


Course Outline

S.No. Topic Hours


Understanding the concept of position and disposition in leadership.
1  Is it possible to be a leader in the absence of positional power? 3
Personal power of the leader –Where does it come from?
Emotional intelligence and leadership- Relationship between effective
2 3
influence and emotional intelligence.
Power, dependence and influence. An exploration based on one’s self-
3 3
awareness and follower’s readiness.
 Framing approach to leadership: What you frame in your
viewfinder impacts what you find.
4 3
One size does not fit all-Overcoming personal prejudices in order to
develop creative leadership approaches for different people and situations.
 Developing strategic and critical thinking capabilities for
5 formulating leadership vision. 3
 Overcoming patterned thinking of the brain.
 Information as power and politics of information.
Leadership challenges in channelizing optimum information for effective
6 3
performance
 Ethics in leadership
 Transactional vs. transformational leadership approaches- Carrot
7 and stick leadership style vs. the empowering leader. 3
Empowerment of followers – Does this dilute the power of the leader?
8 Gender and leadership behavior 3
9 Leadership role in growth of followers. 3
 Political dynamics in organizational leadership roles
10 3
 Ethics in leadership
Total 30
Books Recommended:

1. High Performance Leadership: Creating, leading and living in a High Performance


World. : Graham Winter, Wiley (2003)
2. 7 habits of highly effective people –Stephen Covey
3. http://guides.wsj.com/management/developing-a-leadership-style/how-to-develop-a-
leadership-style
4. “The Wall Street Journal Guide to Management” by Alan Murray, published by
Harper Business.
5. Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin
(2005)
6. The Art of War by Sun Tzu (5th century B.C.)
7. Questions of Character: Illuminating the Heart of Leadership Through Literature by
Joseph L. Badaracco Jr. (2006)

Suggested Evaluation Methods:

1. Individual and team assignments


2. Case study based analysis of leadership behaviors
3. Analyzing biographies of leaders from leadership behavior perspective
4. Critique of characters in movies and books from leadership perspective
Sub Committee for Curriculum Development

Human Resource Specialization

Course Name: Coaching, Counseling and Mentoring HR P20

(UG/PG): PG

Number of Credits: 2 credits

Level: 4 and 5

Learning Objective(s):

1. To understand the difference between therapy, coaching, counseling and mentoring


2. To analyze and evaluating self-awareness of one’s own emotional state and its impact
on interactions.
3. To develop the knowledge required to build a coaching and mentoring relationship.
4. To apply the dos and don’ts in coaching, counseling and mentoring

Pedagogy:

1. Interactive lectures
2. Role plays
3. Case studies
4. Supervised Coaching and mentoring of 2 volunteers.
5. Team and individual assignments
Pre-learning:

S.No Topic Hours


Introduction to coaching, counseling and mentoring.
Similarities and differences between coaching counseling and mentoring.
1 4
Differences between psychotherapy and coaching, counseling and
mentoring
Relevance of coaching, counseling and mentoring in the current
2 2
Organizational scenarios.
What is coaching?
What does a coach do?
3 What makes an effective coach? 4
What are some different types of coaching?
What are the forces that have shaped the coaching world
Developing Characteristics of a Successful Coach
 Self -awareness
 Building relationships
 Inspiring and challenging others
4 4
 Becoming an effective listener
 Flexibility
 Overcoming prejudices
 Managing professional boundaries
Coaching For High Performance
 Who is an ideal client?
 Establishing the initial relationship and forming an effective
partnership.
 Developing a vision for change using the GROW Coaching
Model to
5 1. Clarify goals 4
2. Discuss current reality
3. Explore options
4. Commit by deciding what action will be undertaken and when
 Formulating a realistic plan for change
 Working the plan.
 Confronting and dealing with resistance
What is mentoring?
Requirements of effective mentoring.
6 4
Mapping life transitions, Career stages and building a mentoring
relationship.
Basics of counseling: Relationship building and unconditional positive
regard.
7 4
Cognitive –Behavioral model using Rational emotive approach of ABC
analysis
Core coaching, mentoring and counseling
Professional values: personal values,
8 Differentiating your needs from client’s need. 4
Attachment and intimacy- Maintaining Boundaries

Total 30
Books Recommended:

1. Coaching, Mentoring and Organizational Consultancy; Hawkins & Smith: Tata


McGraw Hill 2010
2. Counseling: A Comprehensive Profession; Gladding Samuel T; Pearson; 6th Edition
2009
3. Techniques for Coaching and Mentoring; Megginson &Clutterback; Elsevier; 2005

Suggested Evaluation Methods:

Role-play of case situations

Observation of mock Coaching, mentoring and Counseling session of volunteers


Sub Committee for Curriculum Development

HR Specialization

Course Name: Technology in HR /SAP HR/ People Soft HR P24

(UG/PG): PG

Number of Credits: 2

Level: 5

Learning Objective(s):

1. To understand the importance of technology in HR processes


2. To apply the latest technology in all HR processes

Pedagogy:

1. Lectures
2. On hands training on computers

Pre-learning:

Knowledge of Human Resource Management (Course Code) required

Course Outline

Books Recommended:

Course: HR Process and Technologies (based on SAP HCM) Duration: 30 hours Faculty: Tejpal
Singh Batra Course Content Topic Time Learning outcome Evaluation Criteria Methodology
What makes HR effective in an Organization?  Is it the HR Philosophy?  Is it doing what
Business wants  Is it the implementation  Or is it something else 3  Understanding what
makes HR effective  What is the current trend in HR globally?  Introduce the importance of
innovation and process based thinking in HR  Understanding what makes HR effective and a
strategic business partner  Understanding the need of process based approach  Class room
sessions  Discussion latest HR trend papers  Group discussion/ activity Technology Over
view  Overview of Technology  Context wrt to Business  Why is technology important in
HR (SAP as example) 7  Understanding how technology plays a major role in meeting HR
vision and objective  Understand what is technology, what are the various forms 
Importance of technology in HR  How it is as importance as the process itself  Class room
sessions  Group activity Systems / SAP HCM  Overview  Need  Modules 2  What is HCM
 Why is it required  What are various modules and what do each do  Inter dependency
(RACI)  HCM understanding and its importance  Classroom session  Group discussion Life
Cycle  Typical candidate life cycle  Typical Employee Life cycle 1  Understanding of life
cycle  Its interdependency  How to avoid duplication of data (simplify)?  Understanding of
lifecycle and importance of each step  Why interdependenc y and why simplify  Classroom
session  Across Group discussion Commented [TSB1]: Introduce the concept HR is an
Experience generator Enhance experience for candidate Enhanced experience for
employee Enhanced experience for ex-employees Commented [TSB2]: Make them do
process mapping basis their current understanding Commented [TSB3]: Introduce to concept
like cloud computing, gamification, apps, social media … Commented [TSB4]: Demonstrate
how theory (art) links with process and then with technology Commented [TSB5]: Establish
how tools like SAP are very important Commented [TSB6]: Demonstrate how technology is
required to seamless integrate and avoid process wastage Module – HR Operations (Master
Data)  Process mapping  Enterprise structure  Org Structure  Personal Administration 
Info types  Interdependenc ies  Hiring/ Termination 3:30  Understanding of MD module 
What action to be run when  How to maintain quality (RACI)  Understanding of MD
module  Classroom session  Simulation  Group discussion Module – ERecruitment 
Process mapping  Recruiter action  Candidate action  Hiring manager action  Moving
data to MD directly  Linkage with Social media / Job boards 3:00  Understanding of REC
module  Understanding of various actions  What action to be run when and by whom 
How to maintain quality (RACI)  Understanding of REC module  Classroom session  Group
discussion Module – PPM  Process mapping  HR action  Employee action  Manager
action 2:30  Understanding of PM module  Understanding of various actions  What action
to be run when and by whom  How to maintain quality (RACI)  Understanding of REC
module  Classroom session  Group discussion Module – C&B  Process mapping  HR
action  Employee action  Manager action 2:30  Understanding of PM module 
Understanding of various actions  What action to be run when and by whom  How to
maintain quality (RACI)  Understanding of C&B module  Classroom session  Group
discussion Module – L&D  Process mapping 2:30  Understanding of L&D module  
Classroom session

Suggested Evaluation Methods:

Training on computers,

Assignments
Sub Committee for Curriculum Development

HR Specialization

Course Name: HR Challenges in Mergers and Acquisitions HR P23

Course Code: T2301

(UG/PG): PG

Number of Credits: 2

Level: 5

Learning Objective(s):

1. To understand and interpret the process of Mergers & Acquisitions


2. To discuss and analyze competencies to manage people and culture related issues during
a Mergers & Acquisitions process
3. To recommend strategies in handling Human Resource in Mergers & Acquisitions

Pedagogy:

1. Case Studies
2. Lectures
3. Student Presentations
4. Role Plays

Pre-learning:

Knowledge of Human Resource Management (Course Code), Talent Management (Course


Code), Performance Management System (Course Course), and Learning& Development
(Course Code) required
S.No. Topic Hours
Conceptual framework: Concepts of Merger and Acquisition,
Difference between Merger and Acquisition, Reasons for Merger and
1 Acquisition, Organizational Growth through Merger and Acquisition, 6
The Indian Scenario of Merger and Acquisition, Overview of HR
contributions towards Merger and Acquisition
Phases of Merger and Acquisition– Pre-acquisition review, Search &
Screen Targets, Investigate and Value the Target, Acquire through
2 Negotiation, Post merger integration, Understanding the Strategic 6
dynamics of Merger and Acquisition, Developing and implementing
Integration Models
3 Legal and Regulatory considerations 2
Human Resource Challenges in Mergers and Acquisition–
Understanding New Organizational Vision and Mission,
Developmental structures and systems, Human Resources policies,
Managing Ambiguity, Attracting and retaining high performers,
4 6
Utilizing and managing excess manpower, Establishing of continuity
and integration of culture, Managing insecurity and stress,
Organizational Renewal

Change Management & Culture Integration – Human Resource in


Change Management, Managing critical issues like Lay-offs, Post
Merger and Acquisition roles
5 3
Sociocultural Integration in Mergers and Acquisitions
People and Cultural Aspects of Mergers and Acquisitions

Psychological Communication Interventions in Mergers and


Acquisitions, Developing a Framework for Cultural Due Diligence in
6 3
Mergers and Acquisitions, Creating a New Identity and High-
Performance Culture
7 Employee Engagement- Monetary and non-monetary incentives 2
8 HR competencies in managing Mergers and Acquisitions 2
Total 30

Course Outline

Books Recommended:
1. Global Mergers and Acquisitions – The Human Resource Challenge by Andrae
Charman, Institute for International Human Resources, Society for Human Resource
Management
2. Mergers and Acquisitions – Managing Culture and Human Resources by Edited
Günter K. Stahl, Mark E. Mendenhall, Stanford University Press
3. Advances in Mergers and Acquisitions Edited by Sydney Finkelstrein and Cary
Cooper, Emerald

Suggested Evaluation Methods:

Quiz, Presentation, Group Assignments, Role Plays


Sub Committee for Curriculum Development
Course Name: Enterprise Resource Planning

(UG/PG): PG

Number of Credits: 2

Level: 4

Description and Rationale:

The role of IT infrastructure Computer applications for management support has been ever
increasing with every development in business functions. Many organizations including
manufacturing, banks, insurance firms, government agencies extensively use computerized
analysis in their decision-making. Companies have realized the importance of linking the
various functions of management in order to develop a thorough networking of business
functions. Companies are developing distributed systems that permit uncomplicated
accessibility to data saved in several locations. Managers can make better decisions because
they have access to more accurate information. This course introduces the fundamentals of
the ERP environment, which is accepted as the basic platform to understand the business
processes upon which the support systems are built.

Learning Objective(s):

 To understand the importance of ERP and its relationship with the support systems.
 To understand the comprehensiveness of ERP Implementation as a strategic initiative
of business
Learning Outcomes:

 Understand and recognize the significance of ERP in today’s business context.


 Understand and appreciate the percolation of ERP into core business processes and as
an enabler for extending its scope to back and forth the supply chain for organizations
 Understand the relationship between technological motivation with business
justification when ERP implementation is done which has strategic implications for
the business

Pedagogy:

Interactive sessions with emphasis on related theory. Apart from lecture session, students are
expected work extensively on case studies which substantiate their theoretical understanding.
Pre-learning:

 Basic understanding on the business functions and processes.


 Basic knowledge on the domains of industry verticals will be an added advantage

Course Outline

Topic Details of the topic to be covered Teaching Tools No. of


(Cases/ Audio-Visual, Hours
Software etc.)

Overview Syllabus Discussion Presentation 1

ERP Foundation Introduction to ERP, Evolution and the Slide presentation/ 1


Integrated systems approach Video Case

Slide presentation 1
Need of ERP in today’s business context
– Before and After of ERP for Business
Slide presentation 2
ERP Design, and System Architecture
Slide Presentation 1
Modules of ERP and ERP Vendors
Case study 2
Business Process Role of Business Process Engineering in
Reengineering ERP, GAP Analysis

ERP & MSS Slide presentation and 2


Relationship between ERP and Case Study
components of Management Support
Systems like MIS, DSS, ESS, DW&BI

ERP as a Project Slide Presentation 2


Project Management and ERP
Slide Presentation/ 2
Implementation challenges Video Case

Slide presentation and 2


Evaluation and selection of a suitable Case Study
ERP Package – Product Vendor vs.
Implementation Vendor analysis
ERP for Large Organization vs ERP for SMEs Case Study 2

Project planning, Implementation team Case studies on ERP 3


training & testing, End user training & Implementation and
Going Live, Post Evaluation & Maintenance Post implementation
review of ERP
Packages in select
Industry verticals

Extended ERP Integration of ERP with SCM, CRM and PLM Slide Presentation 1

ERP Trends ERP adoption models – The role of SAAS Case Studies 2
model and Cloud Computing in ERP
adoption

ERP Practical SAP-ERP based hands on exercises on SAP ECC6.0 Lab 6


purchase and sales cycle exercises

Books Recommended

1. Enterprise Resource Planning, Mary Sumner, Pearson Education, Fourth Impression 2009
2. Enterprise Resource Planning, Ellen F. Monk, Bret J. Wagner, Cengage Learning, First Indian
Reprint 2009
3. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K
Venkatakrishna, PHI
4. Textbook of Enterprise Resource Planning by Mahadeo Jaiswal & Ganesh Vanapalli,
Macmillan, 1/e 2005
5. Enterprise Resource Planning – Alexis Leon Tata McGrew Hill, 1/e, 2003

Reference books or related web-sites:

1. Managing Business with SAP – Linda Lau (Idea Group Inc.)


2. Enterprise Resource Planning by S Sadagopan – PHI
3. http://www.sap.com/industries/index.epx / www.sap-img.com
Additional Readings:

6. Additional study materials if required and found suitable will circulated in the form of
cases from HBS, and other selected sources, relevant videos of solutions providers
and from other sources as selected by the faculty.
Suggested Evaluation Methods:

Internal Assessment Parameters Total Marks

1. Surprise Quizzes, Crossword puzzles 30

2. Assignments (Class / Take-home), Class Tests 30

3. Mini-project (Group) 40

TOTAL 100
Sub Committee for Curriculum Development
Operations Management Specialization

Format to submit syllabus

Course Name: Advanced Project Management

Course Code: T2201

(UG/PG): PG

Code: OMP40

Number of Credits:2

Level: 5

Learning Objective(s):

1. To study advanced concepts, theory and applications in the area of complex


projects in global environment.
2. To discuss the critical factors in Execution of Complex projects.
3. To illustrate issues in designing project organization and teams in cross –
cultural, socio-economic, technology driven global environment
4. To analyze project cost, quality and risk management
5. To discuss various project management strategies.
Pedagogy:

 Lectures supported by examples, case studies

Pre-learning:

 Project Management (OMP32)


Sr. No. Topic Hours
Advanced project management – Necessity and issues related to its suitability
1 3
and applicability of advanced concepts and theory in project management
Execution of Complex projects, programs and project portfolio management in
2 3
the changed local and global environment
Project scheduling and resource allocation for complex projects – scheduling of
projects in different geographies, virtual networking of projects, constrained
3 3
resource scheduling and critical chain approach using Theory of constraints
(TOC) approach.
Designing project organization and teams in cross – cultural, socio-economic,
4 technology driven global environment. Legal framework and environmental 3
constraints on projects. Leading effective project teams
Mastering project portfolio and program management – Project portfolio process
5 3
(PPP) –steps involved in PPP, Project council.
Strategies for execution of projects and components of competency model –
6 3
Leadership, Strategy, Decision making, Innovation and Execution
Managing global initiatives for projects – Strategy and execution, Leveraging the
7 3
customer relationships, Financial mastery of projects.
8 The strategic Project Management office (PMO) – Projects to enterprise 3
Project cost, quality and risk management
9 3

10 Case studies, PMP chapter - Workshops, seminars etc 3

Total 30

Course Outline

Books Recommended

1. Global Project Management Handbook, Planning, organizing and controlling


international projects, David, I. Cleland and Roland Gareis, Mc- Graw Hill company,
NY
2. Advanced Project management, Best Practises on implementation, Kerzner Harold,
John wiley and sons, NY
3. Advanced project portfolio management and the PMO, Gerald I.Kendall and Steven
C.Rollins, J.Ross Publishing, International Institute of Learning Inc.
4. Stanford advanced project management – http://www.apm.stanford.edu/info.

Suggested Evaluation Methods:

 Case studies
Sub Committee for Curriculum Development
Operations Management Specialization

Format to submit syllabus

Course Name: Supply Chain Strategy

(UG/PG): PG

Code: OMP20

Number of Credits: 2

Level: 5

Learning Objective(s):

17. To review the strategies for efficiently managing Supply Chain Operations
18. To analyze and evaluate the contribution of supply chain strategy in the
organization’s success
19. To construct and recommend different approaches to implement supply chain
20. To discuss next generation supply chains
21. To review innovations in supply chain management

Pedagogy:

6. Lectures supported by case studies


7. Projects /Assignments on supply chain strategies
Pre-learning:

Supply chain management (OMP05) OR (OMP06)

Course Outline

S.No. Topic Hours

1 Criteria of Good Supply Chain Strategy, Path setting supply chains 3

2 End to end supply chain management 3

3 Right supply chain for your product 3

4 Life cycle considerations for supply chain strategy 3

5 Supply chain globalization and complexities of cost-minimization strategies 3

6 Building relationships and trust among supply chain partners 3

7 Next generation organization and network design 3

8 Next generation collaboration 3

9 Next generation performance measurement 3


Innovations in supply chain management and Innovations Award winning supply
10 3
chain practices
Total 30

Books Recommended

1. Strategic supply chain management, Cohen S. and Roussel J., McGraw- Hill, 2004
2. Supply chain management at Wrap speed, Schragenheim E., Dettmer H.,
Patterson J., CRC Press, 2009
3. Supply Chain optimization, Poirier C. & Reiter S., Berrett-Koehler Publishers, Inc,
1996
4. Havard Business Review on Managing the Value Chain, 2000
5. Successful strategies in supply chain management, Chan C. & Lee H., Idea group
publishing, 2005
6. Supply chain strategy, Frazelle e., McGraw Hill Education, 2004
7. Logistics and supply chain integration, Sadler I., Sage, 2007
8. APICS module 3
9. Relevant research papers and case studies

Suggested Evaluation Methods:

 Group assignments
 Scenario analysis
 Case Study Analysis
Sub Committee for Curriculum Development
Operations Management Specialization

Format to submit syllabus

Course Name: Service Operations Management

(UG/PG): PG

Code: OMP26

Number of Credits: 2

Level: 4

Learning Objective(s):

22. To introduce the overview of service sperations, challenges, concepts of quality,


customer satisfaction and management practices.
23. To discuss various factors in structuring the services operations.
24. To study the service quality management.
25. To discuss the various models of waiting lines.

Pedagogy:

 Lectures supported by examples, case studies


 Assignments on various service operations concept in Various organizations

Pre-learning: NIL

Sr. No. Topic Hours

Course Outline
SERVICES AND THE ECONOMY: The Role of Services in an Economy: Economic 3
1 Evolution; Stages of Economic Development; Nature of the Service Sector; Role of
the Service Manager.
The Nature of Services: Service Classification; The Service Package; The 3
2
Distinctive Characteristics of Service Operations
THE SERVICE CONCEPT AND COMPETITIVE STRATEGY: Service Strategy: The 3
Strategic service Concept; Classifying services for Strategic Insights;
3
Understanding the Competitive Environment of Services; Competitive Service
Strategies; Winning Customers in the Market Place.
Services and Information Technology: Technological Innovations in Services; The 3
4 Competitive Role of Information in Services; The Virtual Chain; Limits in the use
of Information
STRUCTURING THE SERVICE ENTERPRISE: Part 1 The Service Delivery System: 3
Service Blueprinting; Strategic Planning through Process Structure; Taxonomy of
Service Process Design; Generic Approaches to Service System Design. The
5
Supporting Facility: Design; Layout; Process Flow Charting; Environment
Psychology and Orientation; Walk-Through Audit; The Walk-Through Audit as a
Diagnostic Tool.
STRUCTURING THE SERVICE ENTERPRISE: Part 2 Service Facility Location: 3
Location considerations; Estimation of Geographic Demand; Facility Location
techniques; Site considerations.
6 Managing Service Projects: The Nature of Project Management; Techniques for
Project Management; Resource Constraints; Activity Crashing; Incorporating
Uncertainty in Activity Times; Problems with Implementing Critical Path
Analysis
MANAGING SERVICE OPERATIONS: The Service Encounter: The Service 3
Encounter Triad; The Service Organization; Contact Personnel; The Customer;
Creating a Customer Service Organization; The Service Profit Chain. Service
7
Quality: Defining Service Quality; Measuring Service Quality; Quality Service by
Design; Achieving Service Quality; Programs for Service Quality Improvement;
Service Recovery; Stages in Quality Development.
Managing Queues: Queuing Systems; The inevitability of waiting; The Psychology 3
8
of Waiting; The Economics of Waiting; Essential of Queuing Systems
Managing Facilitating Goods: Inventory theory; Order Quantity Models; 3
Inventory Management under Uncertainty; Inventory Control Systems; Single-
9 Period Perishable Goods; Retail Discounting Model.
Managing Capacity and Demand: Strategies for Managing Demand; Strategies for
Managing Supply; Yield Management
TOWARD WORLD CLASS SERVICE: Productivity and Quality Improvement: 3
Stages in Service Firm Competitiveness; Making Continual Improvement a
Competitive Strategy; An Application of Deming’s Philosophy of Continual
10 Improvement. Growth and Expansion: Growth and Expansion Strategies;
Franchising; Multinational Development; Global Service Strategies. World Class
services in Banking, Financial services, IT, ITES, Logistics, Retail, Hospitals,
Travel & Tourism, Power sector, Public utilities.
30
Total
Books Recommended

1. Service Management: Operations, Strategy and Information Technology, by James A


Fitzsimmons and Mona J Fitzsimmons, published by McGraw-Hill International Editions;
2. Service Operations Management: Improving Service Delivery, by Robert Johnson and
Graham Clark, published by Pearson
3. Fundamental of Service Management by Wakalkar Chetan S, published Everest
Publication House, Pune.
4. Service Management and Operations by Haksever, Render, Russel & Murdick; Prentice
Hall Publications

Suggested Evaluation Methods:

 Class Assignments
 Case studies
Sub Committee for Curriculum Development
Operations Management Specialization

Format to submit syllabus

Course Name: Warehouse Management

(UG/PG): PG

Code: OMP08

Number of Credits: 2

Level: 5

Learning Objective(s):

1. To describe the concepts of warehouse managements.


2. To describe Global Practices in Warehousing and Distribution management
3. To analyze different issues in cold chain management
4. To demonstrate international benchmarks on warehouse management
5. To design and evaluate the performance of the warehouse systems.

Pedagogy:

8. Lectures supported by case studies


9. Projects /Assignments on Design and Evaluate the Warehouse Operations
Pre-learning:

 SCM (OMP05) OR (OMP06)

Course Outline

S.No. Topic Hours

1 Warehousing Overview – Importance – types – Indian and Global Scenario 2


Fundamentals about the Logistics Frameworks – Logistics Principles with
2 2
respect to Warehouse- Packaging and Logistics Units
3 Functions & System interfaces in Warehouse Operations 3

4 Warehouse Location, Layout and Design 3

5 Cross Docking – Processes in Warehouses 3

6 Inventory Systems & Material Handling in Warehouses 3

7 Warehouse Management Systems 3

8 Packaging fundamentals, Operational Issues 3


Key Performance Indicators in warehouse management, Optimization of
9 4
Warehouse performance
10 Cold Chain Management 2

11 Global Practices in Warehousing and Distribution management 2

Total 30
Books Recommended

 Ten Hompel, Micheal and Schmidt (2007), Thorsten, Warehouse Management,


Springer, Germany
 Ballou R. H and Srivastava K.S. (2009) - Business Logistics / Supply Chain
Management, 5th ed, Pearson Education
 Tomkins et al, (1996), Facilities Planning, John Wiley & Sons
 Georgia Tech – Warehousing and Distribution Science Manual
 Case studies

Suggested Evaluation Methods:

 Project for Design, Analysis and Performance of Warehouses


 Case Analysis