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FREQUENCIES

Age

Frequency Percent Valid Cumulative


Percent Percent

18-21 104 52.0 52.0 52.0

22-25 87 43.5 43.5 95.5


Valid
26 & above 9 4.5 4.5 100.0

Total 200 100.0 100.0

Gender

Frequency Percent Valid Cumulative


Percent Percent

Male 120 60.0 60.0 60.0

Valid Female 80 40.0 40.0 100.0

Total 200 100.0 100.0

Education

Frequency Percent Valid Cumulative


Percent Percent

Intermediate 5 2.5 2.5 2.5

Undergraduate 155 77.5 77.5 80.0


Valid
Graduate 40 20.0 20.0 100.0

Total 200 100.0 100.0


ServiceProvider

Frequency Percent Valid Cumulative


Percent Percent

Ufone 99 49.5 49.5 49.5

Valid Mobilink 101 50.5 50.5 100.0

Total 200 100.0 100.0

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation Skewness Kurtosis

Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error

Consumer_Behavior 200 1.75 4.75 3.4562 .67411 -.255 .172 -.583 .342
Brand_Image 200 1.50 5.00 3.5612 .63676 -.261 .172 -.024 .342
Service_Quality 200 1.50 5.00 3.5663 .68476 -.308 .172 .060 .342
Brand_Promise 200 1.50 5.00 3.3450 .65094 -.085 .172 .184 .342
Word_of_Mouth 200 1.75 5.00 3.5700 .69959 .020 .172 -.366 .342
Brand_Consistency 200 1.50 5.00 3.5888 .61488 -.316 .172 .495 .342
Time_Response 200 1.00 5.00 3.9250 .96646 -.996 .172 1.131 .342
Valid N (listwise) 200
Correlations

Consumer Brand_I Service_ Brand_ Word_of Brand_Con Time_Res


_Behavior mage Quality Promise _Mouth sistency ponse

Pearson Correlation 1 .320** .262** .362** .346** .321** .136

Consumer_Behavior Sig. (2-tailed) .000 .000 .000 .000 .000 .055

N 200 200 200 200 200 200 200


Pearson Correlation .320** 1 .318** .380** .308** .354** .285**
Brand_Image Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 200 200 200 200 200 200 200
Pearson Correlation .262** .318** 1 .384** .443** .444** .344**
Service_Quality Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 200 200 200 200 200 200 200
Pearson Correlation .362** .380** .384** 1 .414** .416** .089
Brand_Promise Sig. (2-tailed) .000 .000 .000 .000 .000 .209
N 200 200 200 200 200 200 200
Pearson Correlation .346** .308** .443** .414** 1 .360** .197**
Word_of_Mouth Sig. (2-tailed) .000 .000 .000 .000 .000 .005
N 200 200 200 200 200 200 200
Pearson Correlation .321** .354** .444** .416** .360** 1 .276**
Brand_Consistency Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 200 200 200 200 200 200 200
Pearson Correlation .136 .285** .344** .089 .197** .276** 1

Time_Response Sig. (2-tailed) .055 .000 .000 .209 .005 .000

N 200 200 200 200 200 200 200

**. Correlation is significant at the 0.01 level (2-tailed).

A. Pearson Correlation:
A variable correlated with itself will always have a correlation coefficient of 1 as in case of consumer behavior.

(INCOMPLETE)

B. 2-TAILED:
Consumer behavior has significant impact on brand image, brand promise, brand consistency,
time response, service quality and word of mouth as p value is <0.05.
Time Response has significant impact on consumer behavior, brand promise, brand consistency,
service quality, word of mouth and time response as p value is <0.05.
Service Quality has significant impact on consumer behavior, brand promise, brand consistency,
brand image, word of mouth and time response as p value is <0.05.
Brand promise has significant impact on consumer behavior, brand image, brand consistency,
service quality, word of mouth as p value is <0.05 but has not significant impact on time
response as it is not statistically significant (>0.05).
Word of Mouth has significant impact on consumer behavior, brand promise, brand consistency,
service quality, brand image and time response as p value is <0.05.
Brand consistency has significant impact on consumer behavior, brand promise, brand image,
service quality, word of mouth and time response as p value is <0.05.
Time response has significant impact on consumer behavior, brand image, brand consistency,
service quality, word of mouth as p value is <0.05 but has not significant impact on brand
promise as it is not statistically significant (>0.05).

C. N:
Because we have no missing data in this data set, all correlations were based on all 200 cases in the data set.

Regression

Model Summaryb

Model R R Square Adjusted R Std. Error Durbin-


Square of the Watson
Estimate

1 .465a .216 .192 .60603 1.618

a. Predictors: (Constant), Time_Response, Brand_Promise,


Word_of_Mouth, Brand_Image, Brand_Consistency, Service_Quality
b. Dependent Variable: Consumer_Behavior

This table tells us that 21.6 % of variability in the DV is accounted for by all of the IVs together.
ANOVAa

Model Sum of df Mean F Sig.


Squares Square

Regression 19.547 6 3.258 8.870 .000b

1 Residual 70.883 193 .367

Total 90.430 199

a. Dependent Variable: Consumer_Behavior


b. Predictors: (Constant), Time_Response, Brand_Promise, Word_of_Mouth,
Brand_Image, Brand_Consistency, Service_Quality

Coefficientsa

Model Unstandardized Standardiz t Sig.


Coefficients ed
Coefficients

B Std. Error Beta

(Constant) 1.133 .337 3.357 .001

Brand_Image .159 .078 .150 2.050 .042

Service_Quality .012 .078 .013 .159 .874

1 Brand_Promise .181 .080 .175 2.262 .025

Word_of_Mouth .170 .073 .176 2.340 .020

Brand_Consistency .137 .084 .125 1.627 .105

Time_Response .003 .049 .004 .053 .957

a. Dependent Variable: Consumer_Behavior

Residuals Statisticsa

Minimum Maximum Mean Std. N


Deviation

Predicted Value 2.3701 4.3271 3.4563 .31341 200


Residual -1.76425 1.50085 .00000 .59682 200
Std. Predicted Value -3.466 2.779 .000 1.000 200
Std. Residual -2.911 2.477 .000 .985 200

a. Dependent Variable: Consumer_Behavior