Professional Documents
Culture Documents
3.1 HR 11
3.2 Quality 17
3.3 Marketing 23
3.4 Production 30
3.5 Production Engineering 45
3.6 Research and Development 47
4 Theory vs practice 53
5 Conclusion
MISSION STATEMENT:
“To transform our spheres of influence and to improve the quality of life by
building institutions that provide better access to better opportunities, goods and services
to more people all the time.”
Vision 2025:
“Through Amara Raja way, and through enduring progressive partnerships, we
will be global leader in batteries and battery technologies & dominant player in Indian
Ocean Rim”.
ISBU
IBD IMD
(LVRLA)
(MVRLA)
CUSTOMERS:
♦ Telecom:
BSNL, BEL, BHEL, Nokia, Siemens.
♦ Power control:
Raichur thermal power station, North Chennai power station.
♦ Oil & gas:
The island of Lakshadweep is powered through Amara raja power systems. Also
provides back-up power for low power transmitters for Doordarshan.
♦ Motive power:
APC(American Power Control), Siemens, Alstom..
Railways:
ARBL pioneered the use of maintenance-free batteries in Indian railways. Over 50%
of Indian railways II & III Tire self-generation air-conditioned coaches are powered by
ARBL. Over 40% of railways signaling and telecom power supply solutions are provided
by ARBL.
COMPETITORS:
Exide industries Ltd.
Hyderabad batteries Ltd.
GNB.
PRODUCTS:
Amaron highlife
Amaron harvest
Amaron shield
Amaron hi-way
CUSTOMERS:
ARBL has prestigious OEM(Original Equipment Manufacturer) clients like Ford General
motors, Daewoo motors, Mercedes ; recently acquired a preferential supplier alliance
with Ashok Leyland , Hindustan motors, Telco, Mahindra&Mahindra, Hyundai.
HUMAN RESOURCE:
The HR and Administration organization of Amara Raja is formed with an aim to provide
all the support the business needs at the right time.
The first level organization structure is illustrated below
Group HR Head
Business HR:
The role of business HR is the front face of human resources for the respective company /
business. They have to handle end to end of HR function at the company / business level
spanning across all locations wherever the business operates (e.g. branches, warehouses,
COO – Corporate office & plant) - from recruitment to resignation/retirement.
Talent Acquisition Cell:
The members of this department are responsible for procurement, recruitment and
selection of candidates in the group companies. Legacy system is the currently existing
system in the organization and it is RAMCO system.
Enterprise Resource Planning (ERP): it is the integration of all the departments and
modules that are there in the organization. It acts as a catalyst in the organization.
For starting any kind of recruitment in or off the organization following steps are
followed:
Identifying sources of
recruitment
Sources of Recruitment:
♦ Campus Placements (ARGMP, ARGTP)
♦ Off Campus
♦ News paper advertisements
♦ Job portals
♦ Employee Referrals
♦ Head hunting
♦ Consultancies
ARGMP-Amara Raja Graduate & Management Trainees Program (Engineering
Graduates & Management courses students are recruited)
ARGTP- Amara Raja Graduate Trainees Program (All Diploma trades & Degree
students are recruited)
ARTS - Amara Raja Trainee Scheme (Students from 10th Class, Intermediate and ITI are
recruited)
Selection Process
Time office:
This department is responsible for the maintenance of attendance of all the employees in
the Head office and branches. These people deal with Amara Raja Attendance
Management System (ARAMS) using software program called ‘Solus’.
Responsibilities:
♦ Collecting photos and details for distributing Identity cards.
♦ Opening Bank accounts for newly joined employees.
♦ Informing all the HOD’s to authorize the pending applications before 25 th
of every month.
♦ Sending attendance details of all the employees to pay roll for salaries.
Pay Roll:
The executives of this department are responsible for giving the wages for all the
employees in the organization.
a) Inward Inspections:
Initial checks for the machines
Lathing will be done for sample before testing in Optical Emission Spectroscopy
(OES) – Determination of major alloy and trace elements in lead and lead alloys.
In process Inspection
Jars/Containers Assembly
Moulding
Formation
Finishing &
Dispatch
Checks in Pasting:
CUSTOMER COMPLAINTS
INTERNAL EXTERNAL
(Section-Section checks
Within the organization)
Incoming warranty
There are several statistical tools which help in taking corrective actions which are
used in Quality assurance department:
♦ Check sheet
♦ Stratification
♦ Pareto analysis
♦ Brain storming
♦ Cause effect diagram
♦ Histogram
♦ Graphs
♦ Scatter diagram
♦ Flow diagram
♦ Control charts
The types of audits that Amara Raja deals with:
Definition of Audit:
AUDITS
INTERNAL EXTERNAL
INTERNAL AUDITS
– To establish whether practices follow procedures
– To highlight required changes to procedures to ensure that they accurately
reflect quality practices
– To recommend opportunities for improvements
Internal audits are conducted once in 6 months for HO & COO operations. And once in
12 months for Field operations
TUV AUDITS
– Surveillance audit – every year
– Re-certification audit – once in 3 years
IBD-MARKETING
The marketing department of Amara Raja is divided into six regions headed by six
regional managers and is incorporated with 21 branches across India having 31
warehouses, 160 franchises and over 15000 retailers.
The marketing functions and activities that are carried out in COO. Whole Marketing
section is divided into three channels according to business strategies
MARKETING
Railways
Telecom
Power control
OEMs
List of OEM customers:
Export Business
In it products are exports to outside of country. Our batteries are exported to Singapore ,
Malaysia , Indonesia , Taiwan , Philippines , Greece , Australia , Kuwait , Dubai , China
and Japan .
Export can be categorized into three
Direct
Merchant
SEZ –Special Economic Zone
Marketing:
The marketing activities are performed to meet the customer’s requirements.
The activities include:
IBD MARKETING:
INDUSTRIAL BATTERY
DIRECT CHANNEL
RAILWAYS:
Railways Sector
Rail coach factories
Engine manufacturer
POWER CONTROL:
Power sector
1. Generation
2. Transmission
3. Distribution
Oil and gas
Renewable energy
Motive power
Security
EXPORT: Exports to
Coslight
Hopake
Fiam
ENCIES (G & B)
C&D etc
H.O
COO
ZONAL OFFICE
BRANCH OFFICE SERVICE
AQUA
CUSTOMER
ZONAL OFFICE:
In every zonal office there is a Zonal Champion (ZC). There are total five ZC.
BRANCH OFFICE:
There is a Branch Manager in each Branch Office.
There are total 15-16 B.Ms. Marketing Engineer comes under Branch Manager.
AQUA:
Aqua is just like a Franchise from where either end-user or Retailer can buy directly
IBD - PRODUCTION
Lead:
The major alloy used in lead-acid batteries is lead. The density of casted lead is
11.34, but this may be slightly increased by rolling. The melting point of lead is 327.4 0C
(621 F). It oxidizes readily in the moist air, becoming a dull gray.
Antimony
Calcium
Aluminum
Cadmium
Tin
Silver
Grid Casting
Plate Cleaning
Assembly
1 A. OXIDE PREPARATION:
Balox lead oxide plant:
Barton pot process is used to make leady oxide powder. 99.97% pure lead is used to
prepare oxide powder.
Oxide plants 1&2 works on Barton process where the lead ingots were melted and
oxidized in the presence of air.
The following are the process parameters that are maintained during the preparation of
oxide powder.
Reactor pot
Cyclone
Bag house
Storage silo
Process:
Lead ingots are placed on ingot conveyor through jib crane whose max capacity is 500
kgs.
Ingot conveyor is a power driven roller conveyor which conveys the ingots to the melting
pot
where the lead ingots were melted with the help of heaters. The temperature is maintained
at 650 to 680F in the melting pot. The centrifugal pump collects the molten lead and
pumps it to reactor pot through the lead trough.
The molten lead is fed into the reactor pot and is broken up into droplets by revolving
paddle. A stream of air blown over the droplets oxidizes the lead. In the classifier the
required particle size range is separated and the coarser material is returned to the reactor
pot.The resulting oxide powder is carried by air stream into the cyclone where the
powder further disintegrated due to the whirling action.Then it is moved to bag house
which consists of number of filters. It separates the air from the powder without the loss
of oxide powder. silos were used to store the leady oxide. Each silo is having a capacity
of 25 ton. oxide powder is stored in the silos before the paste preparation.
The following are tested to evaluate the quality of leady oxide.
1. Free lead percentage (specific limits are 18 to 28%)
2. Apparent density (specific limits are 1.3 to 1.8gm/cc)
3. Acid absorption(specific limits are 160 to 200mg/g)
1 B. GRID CASTING:
Model 330c grid casting machine
Melt the ingots in the lead pot. Maintain the lead pot at a temp of 475 to 525F.
Start the feed line heaters. This molten metal is pumped to the ladle through solenoid
valve. This actuates the lead valve to dispense the lead into the mould. Ladle is
maintained at a temp of 450 to 500F.
Cooling circulation system feeds cold water during the solidification and ejection
of mould.
The casted grid is passed through the rollers to make it flat or to remove any
deformation in the grid.
Grid centering mechanism centers the grid.
Hydraulic mechanism actuates the trimmer which removes the gates of grid.
Types of grids:
1.Power stack type --- 20, 30, 40, 50, 60, 80, 90
2.IP series --------------- IP1, IP2
High thickness
Low thickness
Shrinkage
Miss trimming
Blow holes
Flashes
Wire missing
These bus bars are sent for group burning is assembly stage.
2. PASTE PREPARATION:
For Positive Paste:
Water dumping
Wet mix
For Pasting
Quality tests for paste:
1. Density test
2. Penetration capacity
3. Moisture content
PASTING:
Pasting is done on Industromac pasting machine.
Paste mix prepared in the oxmaster plant is transferred to the
hopper of the pasting machine. Ensure that the grids have
under gone aging for +ve 24 hrs.
Fill the hopper 3/4th each time. Grids were made to pass
through with the help of conveyor. Paster pastes grids to a
thickness equal to orifice opening. It is the gap between
hopper orifice plate and bottom orifice
plate. As the grid panel gets close to hopper’s entrance it is
pulled away from chain dogs by a set of accelerator rollers.
The panel is then pushed into drive rollers that move it into
paste application area. The paste is applied through the grid
structure by paste feed roller that is located in upper orifice
plate. The bottom orifice plate rollers trowel the paste on the
underside of grid.
After stacking, the stacked plates were transferred to
curing and drying ovens. Before that the plates are to be
undergo aging period. Curing and drying is the process by
which satisfactory levels of cohesion and adhesion are
imparted to the active material prior to plate formation and
are maintained there after. In addition, curing ensures a
highly developed surface area.
Curing
Intermediate stage
Drying
Curing and drying process is carried out to impart
cohesion and adhesions are imparted to the active material
prior to formation. Curing is determined by the nature and
degree of interlocking between the crystals of the paste.
Adhesion is dependent upon the strength of the bond, which
is formed between the paste and the grid. These essential
properties are the best accomplished by conducting the curing
procedure in the following sequence.
Steaming period: Steam is applied to equalize the moisture
content in all the plates and it supports for the development of
lead sulphates.
Drying process is to bring down the water content (moisture)
to the low level for the active material to have good stability.
During the process physical, chemical and morphological
changes take place within the active material.
5. ASSEMBLY:
Process flow chart:
Plates, Separator,
Group Stacking
Top shields
Group Strapping
Post Burning
The separator is sheared by activating the cutter blade after getting the predefined
length.
Then positive plate is place and separator is folded over this plate. Place the half-
length separator on the last positive plate and then place unwrapped negative plate on
the top of the half length separators complete the stack.
Shields are provided on positive plates to avoid direct contact between positive and
negative plates.
B. Group burning:
Initial Charge
Formation Discharge
Capacity Discharge
Capacity Recharge
Acid filling:
At the first the volume vessel is filled up to the present volume. The cycle starts by
pulling the vacuum in the battery until preset vacuum level is reached. Then the acid is
transferred from volume vessel to the expansion vessel.
The venting valve provided on top of the machine will open and because of vacuum in
the battery causes an air stream which will force down the acid into the battery. If there is still
electrolyte in expansion vessel another vacuum pulse will be pulled.
7. FINISHING & DESPATCHING:
The formed battery is closed with vent plug and washed with water to remove any acid
present in the battery container outside.
Then it is checked for their prescribed integrity in “ON-LINE HIGH RATE DISCHARGE”
tester. The batteries, which satisfy the specification is packed and labeled.In dispatching the
cells were packed and the necessary accessories required for functioning of the cells is
supplied to the customer. The accessories include connectors, bolts, washers, cables etc.
This finished product is sent to Market through shipment by lorries, trucks, etc.
IBD – PRODUCTION
ENGINEERING
After the order of the products from the customers reach the marketing department, the entire
details will be given to Production Engineering people. The various departments in
Production Engineering are as follows:
Production Engineering
Product Development:
This department is responsible for
Design and development of a new product as per the specifications given by the
customer.
Process Improvements:
To change the existing process of designing to increase the efficiency.
Application Engineering:
Design and development of Accessories such as containers of batteries will be done.
Battery sizing.
The Company’s research and development focuses on futuristic energy solution that enhances
the price-value proposition. The R&D team consistently focused on technology excellence,
creating products complying with exacting standards and customer needs.
The Organization structure of R&D is as follows:
VP
Manager Engineer
DGM Manager
1) Fundamental Material Development 1) Testing department ö9
2) Calibration Lab
3) Chemical Lab
Calibration Lab:
Instruments used will be checked in the lab to obtain accuracy.
Chemical Lab:
Reports of chemical analysation will be prepared.
Material development:
This activity is basically for improving product performance. The responsibilities in this
department are
Checking the output of the battery after replacing the main component of the battery
with alternative material.
Testing Department:
Bench marking of competitor batteries will be done.
Process Development:
Development of import substitutions and new products for different applications.