You are on page 1of 28

I S O 14 0 0 0 P r o g r a m m e

Organization for

International Art & Technology
Cooperation Organization
International Art & Technology
What is it ? 1
Cooperation Organization
Why is it so special ? 1
ISO Central Secretariat Tomigaya 1-39-2,
1, rue de Varembé Suite 104 Who created it ? 1
Case postale 56 Shibuya-Ku, Tokyo,
CH-1211 Genève 20 151-0063 1
What’s ISO’s involvement ?
Switzerland Japan
Tel. + 41 22 749 01 11 Tel. + 81 3 3467 6250 What’s the link with ISO 14000 ? 1
Fax + 41 22 733 34 30 Fax + 81 3 3467 6277
Web E-mail 1
Who supports it ?
japanese/kids/ 1
How does it work ?

What exactly’s in the programme ? 1

What results does it achieve ? 1

What if we want to participate ? 1

ISBN 92-67-10388-1 What’s the path forward ? 25

© ISO, 2003-12/2 000
Printed by Imprimerie Genevoise, 25
Switzerland Whom do we contact ?
The Kids’ ISO 14000 Programme

• develops environmental
awareness among children and
young people ;

• teaches them to implement

environmental management
based on the ISO 14000
approach in their homes and
communities, and

• opens them to the value of

networking with young people
in other schools, communities
and countries in order to bring
the force of collective action to
global environmental issues.
The Kids’ ISO 14000 Programme 1
Twenty per cent of the world’s autonomous, “ environmentally
population is aged between 10 mature ” children and young
and 19. Clearly, what children people who are confident in their
and young people think and do ability to act positively on the
about the environment today will environment.
influence the environment they live
They learn by their own
in tomorrow. The environmental
experience that their actions can
awareness they develop when
have a beneficial impact on the
they are young will shape
environment. In addition, they
the impact they make on the
learn to network with children in
environment as adults.
other schools, communities and
The Kids’ ISO 14000 Programme countries and so discover that
begins by developing collective action can be a force
environmental awareness – multiplier for resolving global
but goes much further. What environmental issues.
makes it special is that it nurtures
2 The Kids’ ISO 14000 Programme
The Kids’ ISO 14000 Programme the environmental education of
was created by Prof. Takaya children and young peoples is now
Kawabe and Ms. Miyuki Koyama, one of the keys for the solution of
respectively President and global environmental problems ArTech President
Secretary-General of the Japanese and for achieving sustainable Prof. Takaya Kawabe
(right) and
non-profit, non-governmental development.” Secretary-General Ms.
organization ArTech which Miyuki Koyama (left).

operates the programme.

Prof. Kawabe explains :

“ Following the World Summit

on Sustainable Development in
Johannesburg in 2002, the United
Nations announced plans to
launch the ‘ Decade of Education
for Sustainable Development ’
for 2005-2015. It is evident that
The Kids’ ISO 14000 Programme 3
allowing ArTech to use the
ISO logo to demonstrate the
organization’s support.

• In October 2003, ISO signed

a new MoU under which ISO
Central Secretariat pledged
active support by using its
communication media to
promote the programme,
and by encouraging its
On 24 October 2003,
ISO Secretary-General • In October 2002, ISO signed a dissemination worldwide
Alan Bryden (left) and
Memorandum of Understanding through ISO’s network of
ArTech President Prof.
Takaya Kawabe (right) (MoU) with ArTech giving national standards institutes
signed a Memorandum of
permission for the use of its in 148 countries.
Understanding (MoU) in
Tokyo, Japan. name in the title of The Kids’
ISO 14000 Programme and
4 The Kids’ ISO 14000 Programme
ISO Secretary-General Alan Mr. Alan Bryden,
Secretary-General of ISO.
Bryden commented : “Just about
everyone is agreed on the need
to ‘ do something ’ to control
the negative impacts of man’s
activities on the environment.
Practical tools for achieving this,
and for improving environmental
performance, are provided by
“ Therefore, it is normal that ISO
International Standards like
should respond positively to
the ISO 14001 environmental
ArTech’s desire for cooperation
management system standard
because its programme
that is implemented by more than
demonstrates even to young
50 000 organizations in
children that the small, practical
118 countries.
steps they take can have
incremental, positive results.”
The Kids’ ISO 14000 Programme 5
The Kids’ ISO 14000 Programme 14000 standards on environmental
teaches children to put into management systems. The
practice the Plan-Do-Check- children learn to use the PDCA
Act (PDCA) cycle which is the cycle to establish environmental
operating principle of the ISO baselines (such as domestic
The ISO brochure, water consumption), set targets
Management – The to reduce negative impacts
ISO 14000 Family of and monitor implementation of
International Standards,
2002, which was specially measures to achieve the targets.
produced for the WSSD
(World Summit on Co-founder of the programme,
Sustainable Development)
in Johannesburg, South Prof. Takaya Kawabe, com-
Africa, proved a much mented : “ In many cases in
appreciated vehicle
bringing the message in a Japan, the parents of children
clear and understandable participating in the programme
manner to many
delegates. work in business organizations that
are implementing ISO 14001, and
6 The Kids’ ISO 14000 Programme
the families live in municipalities In addition to ISO, The Kids’
certified to ISO 14001, or seeking ISO 14000 Programme receives
certification. practical support from the United
Nations Environment Programme
“ ISO 14001 enjoys recognition
(UNEP), and the United Nations
on the international scale as a
University (which has cooperated
tool for improving environmental
since the launch of the
performance. ArTech is therefore
happy to incorporate reference
to the ISO 14000 family in the It has received expressions
name of its programme because of support from the Japanese
it aims on the international scale Ministry of Education (MEXT)
at educating children to the and the Japanese Environment
practical measures they can Ministry (MOE).
take to improve the environment,
first in their homes, then in their Support has come from a
communities.” number of Japanese business
The Kids’ ISO 14000 Programme 7
organizations and the Japanese
operations of multinational

Launched in Japan in 2000, the

programme is now on its way to
becoming an international one.
By December 2003, schools or
other organizations (including ISO
national member institutes) from
many countries were preparing to,
or expressing strong interest in,
implementing or supporting
the programme.

8 The Kids’ ISO 14000 Programme

First of all, children and young − draw lessons from the
people participating in The Kids’ experience in order to make
ISO 14000 Programme learn to further improvements.
apply the Plan-Do-Check-Act (PDCA)
cycle at the heart of the ISO 14000 Children thus learn by experience
environmental management sys- that they can reduce negative
tem standards. They do so by imple- environmental impacts and
menting PDCA in their own homes to : improve environmental
− measure environmental aspects
such as water and energy Next, in cases where the children’s
consumption, parents work in organizations
pursuing certification to ISO 14001,
− set targets to reduce negative
there is a potential for synergy
between programmes in the work
− achieve concrete results and place and activities at home.
compare them with the target, The possibilities are increased
The Kids’ ISO 14000 Programme 9
when they live in a internationally. Children learn by
community where direct experience that cooperation
the local authority and team work, regardless of
too is promoting frontiers multiplies the efficiency
the use of ISO and effectiveness of their
14001. This creates environmental management efforts.
opportunities for joint
action programmes Throughout the programme, there
Japanese schoolgirl
is an emphasis on feedback and
Koyuki Yoshida monitors between schools, enterprises and
gas consumption at her local government. two-way communication between
home during a Kid’s
the children and their teachers.
ISO 14000 Programme
implementation by the In any case, The Kids’ ISO This helps to build self-confidence
City of Tokorozawa in
14000 Programme encourages in the young people which will
Saitama Prefecture, Tokyo,
Metropolitan area. participants to network with serve them well as they grow
children engaged in the up, giving them the strength to
programme in other schools and tackle environmental and other
communities, both nationally and challenges in their adult lives.
10 The Kids’ ISO 14000 Programme
The Kids’ ISO 14000 Programme
is a powerful learning tool. Here
! ! ! !
The Plan-Do-Check-Act (PDCA)
and now, it helps children to
cycle is the operating principle
achieve measurable environmental
of ISO’s management system
results on their own doorsteps.
standards for the environment
For tomorrow, it forms responsible,
(ISO 14000) and quality (ISO
environmentally mature citizens
with a global perspective.
• Plan – establish objectives and
make plans (analyse the situation
you are in, establish your overall
objectives and set your interim
targets, and develop plans to
achieve them).

• Do – implement your plans (do

what you planned to do).
The Kids’ ISO 14000 Programme 11
T PL • Check – measure your results
(measure/monitor how far your

C actual achievements meet your

planned objectives).

• Act – correct and
improve your plans and
how you put them into
practice (correct and
learn from your mistakes
to improve your plans in
order to achieve better
results next time).

12 The Kids’ ISO 14000 Programme
The Kids’ ISO 14000 Programme 1. The Introductory Level
begins with training of “Eco-Kids’ enhances the environmental
Instructors” who, in turn, train sensitivity and awareness of
teachers at schools that have children. It also introduces
decided to participate. them to the methodology of
The teachers learn how to environmental management
manage the programme in based on the Plan-Do-
their classes and how to use Check-Act (PDCA) cycle of
the programme workbooks and the ISO 14000 environmental
evaluation manuals. management standards. It takes
about two weeks to complete
The programme is suitable
this level.
for children from the age of 10.
It comprises four levels : 2. The Primary Level
introduces the PDCA cycle to the
participating children’s families
who put it into practice together
The Kids’ ISO 14000 Programme 13
in the family home. For example, to environmental management
with the help of their families, the by applying it to regional
children establish environmental environmental issues. The
baselines (such as domestic young people practise its
water or energy consumption, implementation in a project on
or amount of waste generated which they work as a group.
by the household), set targets to Working through this level takes
reduce negative impacts, and from several months to one year.
monitor their implementation.
4. The Highest Level
Their actions are recorded in
again has the young
their workbooks for evaluation by
people applying the ISO
their teachers. This level takes
14000 approach to regional
about eight weeks.
environmental issues, but this
3. The Middle Level time in collaboration with other
develops greater mastery of groups in foreign countries.
the ISO 14000 PDCA approach Duration is one to two years.
14 The Kids’ ISO 14000 Programme
After the participants complete Committee, which is appointed
their workbooks or projects, these by ArTech and comprises
are sent to ArTech for evaluation representatives of organizations
and marking by the Eco-Kids’ cooperating on, or supporting
Instructors and then returned to the programme.
the children. This recognition of
the children’s work and positive
feedback valorises them and
encourages them to continue.

On successful completion
of the primary, middle and
highest levels, the young
people are invited to an award
ceremony where they receive a
certificate from The Kids’ ISO
14000 Programme International
The Kids’ ISO 14000 Programme 15
The three guiding principles for 2. Take account of the
implementation of The Kids’ ISO different geographic,
14000 Programme, in whatever climatic and socio-
country it takes place, are the economic characteristics
following : in different countries
and regions, and respect
1. Retain the essential points
cultural differences.
of the original concept and
Obviously, from country to
the aims of the programme
country, or even between
in the workbooks at each
regions, there may be important
differences in heating and
Develop an understanding of
cooling systems. These need
the programme in its totality,
to be taken into account in
which consists of instructors,
preparing the workbooks.
workbook, training course,
In addition to the physical
manual for evaluation, manual
environment, the different
for teachers.
16 The Kids’ ISO 14000 Programme
technologies used are products
of the “ wisdom ” of the national
or regional culture and this
heritage must be understood
and respected to ensure the
relevance and effectiveness of
the programme. problems
know no
3. Nurture a “ sense of frontiers
togetherness ” for working and that, for
on global environmental example, one
issues. country acting
The ultimate target of the alone cannot stop global
programme is to form a world- warming. Therefore, it is crucial
wide network of “ environmen- for children to understand the
tally mature ” children. It is well need to work together to resolve
known that environmental global environmental issues.
The Kids’ ISO 14000 Programme 17
Children take leadership ! The Kids’ ISO 14000 Programme a pilot project in one school,
Environmental Education Programme System has achieved the following results the programme spreads to
and International Network of Children
during three years’ operation other schools and municipalities
(2000-2003) in Japan: throughout the administrative
area, and from there to
• Increasing participation neighbouring provinces.
− The programme was launched
− With the above ripple effect,
in 2000, when 450 children took
the number of Eco-Kids
part in a pilot project. By the
Instructors trained to support the
third quarter of 2003, more than
programme increases – which
50 000 Japanese schoolchildren
stimulates further growth.
had participated.

− A clear trend has been

established : once a local
government administration or
local education authority holds
18 The Kids’ ISO 14000 Programme
• Growing awareness • Improved communication
− Survey evidence points to − Participating children require
increased environmental the cooperation of their
awareness among 80 % of families in implementing the
children that have participated. programme in their households.

− One study of children three

months after their participation
showed that environmental
awareness persisted.

− Environmental awareness also

increased among 60 % of family This increases the number of
members, including parents, of exchanges – by as much as
participating children. This revealed 85 % in one household studied
the effectiveness of environmental – and generally improves
education of adults by children. communication within the family.
The Kids’ ISO 14000 Programme 19
− One Japanese city is using • Synergy with enterprise
the programme in its efforts and community
to reduce crime by young environmental programmes
offenders because it believes Business and local government
that improved communication organizations in Japan have taken
within families removes one of a keen interest in The Kids’ ISO
the factors that can drive young 14000 Programme. Reaching
people to crime. their employees and citizens in
their homes, it complements,
• Reduced emissions reinforces, or even multiplies their
Reductions of carbon own enterprise or community
dioxide emissions of 10-15 % programmes and efforts to
per household have been build environmental awareness
demonstrated. and in their own ISO 14001
implementation programmes.

20 The Kids’ ISO 14000 Programme

• Value-added learning − The programme has also proved
− The Kids’ ISO 14000 Programme to interact well with other
has proved to be effective when school subjects. For example,
used in combination with other programme workbooks have
environmental programmes, been used in national and
such as nature study and foreign language teaching, and
conservation. the programme has also inspired
environmental themes for drama
− The programme has been classes.
shown to be value-adding
and enhancing in its effect.
For example, one survey
showed that children who had
participated were keener to
reduce the number of plastic
bags used at supermarkets.

The Kids’ ISO 14000 Programme 21

As the creator and overall programme facilitators and
coordinator of the programme, national partners of ArTech.
ArTech (see contact details on
inside back cover) is the initial In the public sector, ISO members
contact for enquiries about could consider contacting and
participating in, or supporting establishing partnerships around
the programme, about whether the programme with ministries
it is operating in a particular and other administrations
country, whether any partnerships – central, regional and local
have been established with – responsible for areas such
local organizations, and about as education, youth, the
the availability of material in the environment, trade, consumers,
national language. national heritage and culture.

ISO is encouraging the national In the private sector, potential

standards institutes that make partners and sponsors could
up its membership to become include industry and business
22 The Kids’ ISO 14000 Programme
associations, individual 3. How to implement the
businesses and consumer programme.
4. How to instruct teachers whose
Once the programme material is classes participate.
available in the national language,
5. How to evaluate the workbooks
a typical implementation in a
after completion by the children.
school, or other organization,
would take place as follows. 6. How to return the evaluation
sheets to the children with their
An Eco-Kids’ Instructor visits workbooks.
the establishment and provides
the following explanations of the 7. How to lead children to the next
programme : level (Primary Level).

8. How to obtain the international

1. The aims.
certificate of The Kids’ ISO
2. The contents. 14000 Programme.
The Kids’ ISO 14000 Programme 23
9. How to manage the instructors 2. Manual for printing
of Level 1, Level 2, Level 3 the evaluation sheets for the
and Level 4. children who complete the
10. How to organize training workbook.
courses for the instructors. 3. Sample of the Introductory
11. Which programme manuals Level workbook.
are available. 4. Sample of the Primary Level
If a school, or other organization, workbook.
decides to go ahead, then it
5. Manual for evaluation of the
signs a contract with ArTech and
Primary Level workbook.
designates a representative for
training at an Eco-Kids’ Instructor. 6. Teacher’s manual.

ArTech then provides the following : 7. Other information as requested.

1. Manual for evaluation of the

Introductory Level workbook.
24 The Kids’ ISO 14000 Programme
Launched in Japan in 2000, Primary contact for The Kids’ Design: Public Relations Services
ISO Central Secretariat
The Kids’ ISO 14000 Programme ISO 14000 Programme : Photos: Pages, calligraphy *
was scheduled for its international (cover), P. Krieger
Other photos, ISO
Prof. Takaya Kawabe,
roll-out in 2004 with the * The calligraphy made to the
President and Director General, shape of a child walking represents
development of programme the Chinese/Japanese ideogram
ArTech (International Art & Technology Cercle, World
material in English for subsequent
Cooperation Organization),
national adoptions and Printed by Imprimerie Genevoise,
Tomigaya 1-39-2, Suite 104, Switzerland
Shibuya-ku, Tokyo,
Japan 151-0063.

Tel. + 81 3 3467 6250.

Fax + 81 3 3467 6277.
International Art & Technology
Cooperation Organization

ISO Central Secretariat Tomigaya 1-39-2, Suite 104

1, rue de Varembé Shibuya-Ku, Tokyo, 151-0063
Case postale 56 Japan
CH-1211 Genève 20
Switzerland Tel. + 81 3 3467 6250
Fax + 81 3 3467 6277
Tel. + 41 22 749 01 11 E-mail
Fax + 41 22 733 34 30 Web

ISBN 92-67-10388-1
© ISO, 2003-12/2 000
Printed by Imprimerie
Genevoise, Switzerland