Hotel booking sites

Hotel booking sites What we need?

 Oyo rooms 1. Share in the market
 Yatra.com 2. Which site do families (10+
 Goibibo bookings) prefer? Who are
 MMT the influencers and who are
 Booking.com the decision makers?
 Expedia 3. Are these sites already
providing/willing to provide
shuttle from airport/railway
station to pick up tourists
directly (cost benefit analysis)
Competitor

 Tag line: Celebrate every journey

 Talks about : UTILITY (IDEA:talks only about utility and nothing else, this is where we
can pitch in)
 Dominates industry so much so that sites which rent tempotraveller
*only* are plenty. Synonymous to intra city tourist travel

Variants:

Traveller 3050: 9, 12
1.
Traveller 3350: 12, 13, 14

Traveller 3700:16, 17

Traveller 4020: 19, 20

STP (if we choose delhi)

Pick up a state or a region and conduct a thorough STP analysis with respect
to WINGER, based on the tourist profile visiting that region? What are the
present modes used in the region and what are the constraints for the usage of winger in that
region?

Major tourist circuits in delhi (including the illumination of monuments circuit) their respective
footfalls.

(This is where i think we should do some primary research)

No of foreign travelers and their preferred destinations and how majority choose to travel

No of domestic travelers and their preferred destinations and how majority choose to travel

Tourism types
Explore the integration of WINGER in the value chain of above mentioned
forms
of tourism. In continuation of the above lines, explore the relation between
brand of the vehicle (TATA) and how it affects the consumer perception
about the winger.

This will be mostly seconday data !