T3L2 Projects CC

Phone: 018 381 6682

Fax:

018 381 3685

Mobile:

076 475 9130 079 030 1290 082 885 7462 083 289 4176

E-Mail:

admin@sa-made-ez.com info@sa-made-ez.com

Website: www.sa-made-ez.com

EXECUTIVE SUMMARY

T3L2 Projects is a Black-owned training and development closed corporation company incorporated in terms of the laws of the Republic of South Africa with headquarters in Mafikeng and an office in Johannesburg. T3L2 Projects provides superior consulting services for managing the implementation of varying Projects aimed at bettering services and industries for the end user. T3L2 Projects Ltd brings a fresh and innovative approach to consulting services, acting as liaison between the end-user and the service providers. Made Ez is T3L2·s main brand and embodies all the company·s ideals of making services easy, products user-friendly and affordable to all; hence the dawn of the Made Ez travel guides, with South Africa Made Ez being the first completed. The book·s objectives are set on making a user friendly

information portal about South Africa/other country available to Travelers and Tourists (international, regional and local). The concept was conceived in response to the need for a central portal of easily written, comprehensiv e tour information ranging from travel and tour activities to the day to day way of life in the country. After months of research our team had an end product, South Africa Made Ez, a compilation of all the information you need when visiting or travelling across South Africa spread across 130 pages of pure pocket sized graphic bliss. In addition we have this website, a Visual travel guide near completion and an interactive sms service with all the relevant travel information will soon follow.

In order to meet the individual needs of clients, T3L2 Projects Ltd carries out research, evaluations, market assessment, designing of products and further consults with relevant authorities in each project to ascertain client satisfaction. At T3L2 Projects we are continually expanding upon our

knowledge and services to assist clients in successfully implementing projects

that not only make life easier but better services within a particular radius. Exceptional functional and technical expertise coupled with extensive industry knowledge makes T3L2 Projects Ltd the ideal choice for a consulting firm to manage and implement your project.

GENERAL COMPANY DESCRIPTION

T3L2 Projects CC is an Information Service Company whose objectives are set on making user friendly information about African countries available to Travelers and Tourists (international, regional and local). The company was started in response to the absence of a central portal of easy to access information on the systems, everyday mannerisms, travel and tou r facilities in African countries.

T3L2 Projects mission is to provide the customers with the highest quality travel and destination information. We exist to attract, inform and maintain customers. When we adhere to this maxim, everything else will fall into place.

Made Ez is T3L2·s main brand and embodies all the companies· ideals of making services easy, products user-friendly and affordable to all; hence the dawn of the Made Ez travel guides, with South Africa Made Ez being the first completed.

The book·s objectives are set on making a user friendly infor mation portal about South Africa/other country available to Travelers & Tourists

(international, regional and local). In addition we have a website www.samade-ez.com, a visual audio guide stemming from the booklet which is currently being completed and wi ll be available for tourists and travelers while in-flight on their television screen channels.

Lastly we are working on starting an interactive sms service with all the relevant travel information that will soon follow and complete the package.       PRODUCTS AND SERVICES Our Products: 1. Travel Booklet:- The booklet·s objectives are set on making a user friendly information portal about South Africa available to Travelers and Tourists (international, regional and local). The concept was conceived in response to the need for a central portal of easily written, comprehensive tour information ranging from travel and tour activities to the day to day way of life in the country. 2. Visual Travel Guide:- The guide will comprise of voice and text if needed, pictures relating to each topic and background music to provide a soothing feel. The total run time will be one (1) hour for long flights; and will be compressed to 30 minutes for shorter flights. The c ontents will include the following:1. 2. 3. 4. General info on country and climate; Languages, small tips, and other colloquialisms; Information to expect on landing at the airport; Services at the airport: money exchange duty free, purchasing sim card or phone, internet, lounges etc.; 5. 6. 7. Immigration requirements and proceedings; Transport from airport to city and other destination; Systems in place within the country- technological, manual and

general day to day South practices that you may not be aware of; 8. 9. 10. 11. 12. 13. 14. 15. Transport system within country; Shopping within the country; Security ( do·s and don·ts); Accommodation, cuisine and entertainment within the country; Tourist attractions; Legalities within South Africa; Communication systems; Quick facts.

3.

The Website, having an interactive feel provides information on any topic of choice such as bookings for transport, dining and other experiences within the country as well as referrals to authorities on different matters on information at no cost.

Target: T3L2 Projects will target THREE different groups: y Low Income Individuals: This group of people are typically not

professionals, with an average income over US$14000 per year. This group works hard, but when they have time off, they look for the best way to have active vacations. They are not willing to spend a lot of money on a vacation and due to this an easy destination and travel guide will help them spend less and yet have a great vacation and come back more knowledgeable than most.

y

First time travellers: This group of people tend to be younger than the other target segment but may be the same age too. This group may have a lot of disposable income, but may not. This group makes up a much larger population relative to the other targeted group. This group loves to play in the outdoors, pushing them physically, and a guide that is either in their pockets or one they had on the plane can further make their

adventure more pleasurable. y High Income, Health Conscious Individuals: this group of people are typically professionals, with an average income over $75,000. This group works hard, but when they have time off, they play hard with active vacations. They are willing to spend more money on a vacation to get more personalized attention. These special populations are targeted for several reasons: y The first segment has up until now has been under-served; y The second market segment is traditionally recognised to spend a fair amount of money on vacations; y The third target segment has huge numbers which if tapped into can bring great profits. Positioning:

T3L2 Projects will promote/position itself as a differentiated provider of destination and travel information, and will price themselves accordingly within the chosen service niche. T3L2 Projects positioning will leverage their competitive edge as follows: y y The access provided to ordinary typical first time travellers; While the majority of providers cater to these people, T3L2 Projects intends to use the same service providers but provide more practical day to day information; y Additionally, T3L2 Projects competitive edge is customer attention and customer service.

T3L2 Projects has a very high client to employee ratio, allowing T3L2 Projects to provide close personal attention to the clients as an added plus. Furthermore, by providing the level of service not expected at a given price point, T3L2 Projects intends to exceed the customers expectations. 

   PRODUCTS AND SERVICES

Features and Benefits: 

Book y y y y Pocket sized travel booklet: this makes it easy to carry around; Simple language makes it easy to understand; Pictures and graphics make the book engaging; References make it easy to fact check and find more information on topics; y 130 pages in A6 page makes it easy to carry because it is not bulky. 

Website y y y y y Graphics make it engaging; Links direct persons with questions to answers; Maps show directions to destinations; Interactive area allows persons to ask questions and be answered; Updates keep readers informed on current affairs and news on the ground. 

Visual Travel Guide y Has: y soothing music in the background to keep viewer relaxed;

y y y

Text at the bottom for slow listeners; Picture slide show running to keep viewers engaged; Links to help travellers get further information and advertises book so that travellers can get more information;

Customers:

y y 

First time travellers; Travellers on a tight budget.

Sign up to vote on this title
UsefulNot useful