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THE TOP PRODUCT

TRENDS FOR 2018


2018 Product Trends

THE TOP PRODUCT


TRENDS FOR 2018

Stay ahead of the game and on trend for INDEX


some of the products with big potential in
2018. UNDERSTANDING THE DATA

New year, new beginnings. FOOD


Avocado
Plant-Based Cooking
Or should we say, new year, new opportunities? Powders
Tacos
We all know trends change like the tides. They come
and go, sometimes more forcefully than others. HEALTH & FITNESS
Boxing
At-Home Workouts
New trends bring with them a wave of product oppor- Light Therapy Lamps
tunities for Amazon sellers. It’s up to you to seize them Massage Balls
before your competitors do and the market is saturated
with similar products. FASHION
Bold Prints
Packable clothing
To help you get ahead for 2018, we’ve scoured the
Internet for all of the biggest trends coming in 2018. HOMEWARES
We turned to style magazines, lifestyle blogs and retail- Disposable Drinkware
ers themselves - even Amazon (by way of Whole Foods) Rustic Decor
is weighing in on the biggest products for the coming
BABY
year. Then, we dove into Jungle Scout data to match Diaper Bags, Backpack-Style
these trends with solid product opportunities for you. Mini Cribs

It’s one thing to jump onto a product trend, but it’s a SPORTS & OUTDOORS
Camping Gear
whole different ballgame when you’re armed with the
right data to make decisions. AUTOMOTIVE
Protecting and Organizing
Let’s see what’s on trend for 2018! Car organization
2018 Product Trends

UNDERSTANDING THE DATA


If you’re new to Jungle Scout, there may be a few different metrics you
aren’t familiar with yet. Let’s break down some of the terms you’re going
to need to know as we get into some of the hottest product trends for
2018.

CATEGORY: This is the category the product will be listed under on Amazon. The Category
has an impact on the Bestseller rank as products are ranked based on their parent category.
For example, Home & Kitchen instead of something more specific like Glassware.

PRICE: This is what the product is currently selling for.

FEES: These are the fees we’re estimating Amazon would charge the seller per unit. Fees are
calculated based on the size and weight of each item.

NET: The net revenue from each item is the selling price, minus the estimated fees. This does
not factor in what each seller spends per unit with their supplier.

REVIEWS: The total number of reviews listed for the product at the time of this eBook’s
creation.

RANK: This is the Amazon Best Sellers Rank. Items are ranked based on the Parent Category,
such as Toys & Games. We use the Best Sellers Rank to create some of our sales estimates
when actual number of units sold is not available.

LQS (Listing Quality Score): The Listing Quality Score is a grade based off an in-house algo-
rithm factoring in the quality of the title, bullet points, photos and description. Product
listings are graded 1-100 with 100 being the best.

EST. REVENUE: This represents the estimated earnings per month for each product, based
on both the Estimated Sales and Net profit.

OPPORTUNITY SCORE: Unique to the Niche Hunter and the Jungle Scout Pro Chrome
Extension, this is an aggregate score, factoring in the demand, competition and listing quali-
ty scores. A higher score here means it’s a better opportunity for sellers. A low score rep-
resents a keyword that may have low demand, high competition, high quality listings or a
combination of these items.
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

FOOD
PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

AVOCADO
EVERYTHING
Avocado consumption is at an
all-time high. It’s been one of the
most trendy foods for the past few
years and that’s not slowing down.
For sellers, there’s an opportunity
for avocado preparation and
storing products.

PRODUCT IDEAS
AVOCADO SAVER/HOLDER/KEEPER

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 217 PRICE: $8.44 NET: $4.18
REVIEWS: 62 RANK: 11,298 LQS: 40 EST. REVENUE: $1,831 OPPORTUNITY SCORE: 7

AVOCADO SLICER

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 216 PRICE: $11.79 NET: $7.03
REVIEWS: 7 RANK: 11,335 LQS: 59 EST. REVENUE: $2,546 OPPORTUNITY SCORE: 6
2018 Product Trends

PLANT-BASED COOKING
Veganism is on the rise. Whole Foods (as in AMAZON!) predicted
plant-based foods would be the top trend in food for 2018.
Sellers, get your thinking caps on!

PRODUCT IDEAS
HERB KNIVES

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 571 PRICE: $25.98 NET: $19.67
REVIEWS: 24 RANK: 9,676 LQS: 38 EST. REVENUE: $14,834 OPPORTUNITY SCORE: 5

SOUS VIDE BAGS/VEGETABLE STEAMER BAGS

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 511 PRICE: $28.99 NET: $19.45
REVIEWS: 27 RANK: 4,884 LQS: 67 EST. REVENUE: $14,813 OPPORTUNITY SCORE: 4
2018 Product Trends

POWDERS
AND
INFUSIONS
This is another Whole
Foods pick. Powder and
spice infusions for drinks
are becoming increasingly
popular, either for flavour
enhancers or as health
supplements. For sellers,
hunt down storage con-
tainers or ways to make
mixing easier!

PRODUCT IDEAS
INSULATED SHAKER CUP

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,486 PRICE: $34.99 NET: $25.56
REVIEWS: 25 RANK: 3,004 LQS: 66 EST. REVENUE: $51,995 OPPORTUNITY SCORE: 6

POWDER SHAKER/SIFTER

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 294 PRICE: $6.79 NET: $2.78
REVIEWS: 65 RANK: 8,649 LQS: 64 EST. REVENUE: $1,996 OPPORTUNITY SCORE: 5
2018 Product Trends

WEIRD,
WONDERFUL
TACOS
Tacos have always been
popular. Now, foodies are
branching away from tra-
ditional flavours and turn-
ing just about everything
into tacos - and turning
tacos into opportunities.
Ice cream tacos, anyone?

PRODUCT IDEAS
TACO HOLDER

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 509 PRICE: $13.95 NET: $8.87
REVIEWS: 32 RANK: 4,908 LQS: 65 EST. REVENUE: $7,100 OPPORTUNITY SCORE: 5

TACO BAR SET

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 368 PRICE: $48.48 NET: $33.58
REVIEWS: 32 RANK: 7,021 LQS: 65 EST. REVENUE: $17,840 OPPORTUNITY SCORE: 5
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

FHEO
H OAO
L TD
M EH
PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

KNOCK-OUT
PRODUCTS
This year, boxing is taking a jab
at less aggressive fitness tactics
and taking over as a fitness
trend. Be down with the trend,
not down for the count.

PRODUCT IDEAS
BOXING WRAPS

CATEGORY: SPORTS & OUTDOORS EST. MONTHLY SALES: 689 PRICE: $10.89 NET: $6.27
REVIEWS: 12 RANK: 3,276 LQS: 55 EST. REVENUE: $7,503 OPPORTUNITY SCORE: 4

BOXING SET/KIT

CATEGORY: SPORTS & OUTDOORS EST. MONTHLY SALES: 557 PRICE: $49.99 NET: $33.05
REVIEWS: 33 RANK: 4,652 LQS: 57 EST. REVENUE: $27,844 OPPORTUNITY SCORE: 6
2018 Product Trends

SKIPPING
THE GYM
The increasing use of technology
in fitness means a lot of people
are skipping the gym and hitting
their living room floor for intense
workouts, usually aided by an
app or software. The equipment
they’ll need offers up an oppor-
tunity for sellers!

PRODUCT IDEAS
RESISTANCE BANDS

CATEGORY: SPORTS & OUTDOORS EST. MONTHLY SALES: 467 PRICE: $34.99 NET: $25.21
REVIEWS: 58 RANK: 6,068 LQS: 70 EST. REVENUE: $16,340 OPPORTUNITY SCORE: 6

BALLET BARRE LEG STRETCHER

CATEGORY: SPORTS & OUTDOORS EST. MONTHLY SALES: 351 PRICE: $19.97 NET: $13.98
REVIEWS: 35 RANK: 8,908 LQS: 70 EST. REVENUE: $7,009 OPPORTUNITY SCORE: 6
2018 Product Trends

LET THERE BE
LIGHT (THERAPY)
Self-care was a big topic in 2017.
That’s not expected to slow
down in 2018 when more people
will be thinking about how the
quality of light impacts how they
wake up, work and sleep. Is that
turning on an idea bulb, sellers?

PRODUCT IDEAS
LIGHT THERAPY LAMPS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,302 PRICE: $49.99 NET: $38.31
REVIEWS: 12 RANK: 3,738 LQS: 62 EST. REVENUE: $66,136 OPPORTUNITY SCORE: 4
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

F
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PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

BOLD PRINTS FOR


BOLDER SELLERS
Good-bye neutrals, hello crazy
prints. Loud patterns like florals
and geometrics are having a
moment, largely because people
are obsessed with color right
now. Keep this in mind for your
product picks!

PRODUCT IDEAS
FLORAL SCARF

CATEGORY: CLOTHING, SHOES & JEWELRY EST. MONTHLY SALES: 1,356 PRICE: $9.99 NET: $5.50
REVIEWS: 57 RANK: 1,788 LQS: 48 EST. REVENUE: $13,546 OPPORTUNITY SCORE: 6

PRINTED CASES OR POUCHES

CATEGORY: OFFICE PRODUCTS EST. MONTHLY SALES: 573 PRICE: $5.48 NET: $1.99
REVIEWS: 24 RANK: 3,306 LQS: 48 EST. REVENUE: $3,140 OPPORTUNITY SCORE: 5
2018 Product Trends

WELL-TRAVELED
CLOTHING
Millennials are investing more and
more in travel. This, paired with
increasing baggage fees, creates a
world of opportunity for
travel-friendly clothing.

PRODUCT IDEAS
PACKABLE PARKA

CATEGORY: CLOTHING, SHOES & JEWELRY EST. MONTHLY SALES: 479 PRICE: $20.69 NET: $14.60
REVIEWS: 54 RANK: 11,921 LQS: 52 EST. REVENUE: $9,190 OPPORTUNITY SCORE: 5

PACKABLE RAIN JACKET

CATEGORY: CLOTHING, SHOES & JEWELRY EST. MONTHLY SALES: 533 PRICE: $28.99 NET: $21.65
REVIEWS: 46 RANK: 10,240 LQS: 63 EST. REVENUE: $15,451 OPPORTUNITY SCORE: 5
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

FHO
OOMD
E
PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

BUDGET
BUBBLES
It may not be as classy as crystal, but
there’s a big opportunity for sellers to
take advantage of the plastic stemware
niche. Prosecco is rapidly increasing in
popularity and will likely be featured at
more weddings and events -
perfect for disposable options!

PRODUCT IDEAS
DISPOSABLE STEMWARE/CHAMPAGNE FLUTES

CATEGORY: KITCHEN & DINING EST. MONTHLY SALES: 831 PRICE: $15.99 NET: $9.41
REVIEWS: 21 RANK: 10,240 LQS: 46 EST. REVENUE: $13,287 OPPORTUNITY SCORE: 5
2018 Product Trends

A RUSTIC
TOUCH
Home decor trends come and go so
quickly, but rustic elements are often
used to keep homes from feeling too cold
and bland. Sellers can take advantage of
this niche with some craft and decor
products.

PRODUCT IDEAS
WOODEN CRAFTING CIRCLES

CATEGORY: ARTS, CRAFTS & SEWING EST. MONTHLY SALES: 575 PRICE: $9.99 NET: $5.50
REVIEWS: 19 RANK: 1,040 LQS: 59 EST. REVENUE: $5,744 OPPORTUNITY SCORE: 5

RUSTIC ENTRY HOOKS

CATEGORY: OFFICE PRODUCTS EST. MONTHLY SALES: 412 PRICE: $25 NET: $17.07
REVIEWS: 16 RANK: 4,958 LQS: 71 EST. REVENUE: $10,300 OPPORTUNITY SCORE: 5
2018 Product Trends

SPA ALTERNATIVES
Consumers who are both budget and health conscious are
turning to home remedies for affordable alternatives to spa
treatments like massages. These types of products are de-
signed with health and athletic recovery in mind.

FH
HBEO
A
OAO
B D
L TY
M EH
PRODUCT IDEAS
HARD MASSAGE BALLS

CATEGORY: HEALTH & HOUSEHOLD EST. MONTHLY SALES: 1,011 PRICE: $27.95 NET: $20.77
REVIEWS: 9 RANK: 4,953 LQS: 58 EST. REVENUE: $28,257 OPPORTUNITY SCORE: 4
2018 Product Trends

GOOD-BYE GEEKY
MOM GEAR
Now that parenting guides are
recommending parents sleep in the
same room as their baby for six
months, they need a solution in
between bassinets and cribs. Enter
the mini crib and the accessories
that come with it.

PRODUCT IDEAS
BACKPACK DIAPER BAG

CATEGORY: BABY EST. MONTHLY SALES: 956 PRICE: $34.99 NET: $25.33
REVIEWS: 46 RANK: 1,186 LQS: 71 EST. REVENUE: $33,450 OPPORTUNITY SCORE: 5
2018 Product Trends

LITTLE CRIBS
FOR LITTLE KIDS
Now that parenting guides are recommending parents sleep in the same
room as their baby for six months, they need a solution in between bassinets
and cribs. Enter the mini crib and the accessories that come with it.

PRODUCT IDEAS
MINI CRIB SHEETS AND MATTRESS COVERS

CATEGORY: BABY EST. MONTHLY SALES: 418 PRICE: $17.99 NET: $11.11
REVIEWS: 44 RANK: 3,509 LQS: 68 EST. REVENUE: $7,519 OPPORTUNITY SCORE: 3
OUTDOORS
2018 Product Trends

THE GREAT
OUTDOORS
The number of people opting to go camping in the summer is on the
rise. In fact, according to the 2017 North American Camping Report, 1
new million households every year have started camping since 2014.

PRODUCT IDEAS
CAMPING SLIPPERS

CATEGORY: CLOTHING, SHOES & JEWELRY EST. MONTHLY SALES: 1,399 PRICE: $16.99 NET: $11.45
REVIEWS: 45 RANK: 1,662 LQS: 59 EST. REVENUE: $23,769 OPPORTUNITY SCORE: 4

LOG CARRIER

CATEGORY: HOME & KITCHEN EST. MONTHLY SALES: 659 PRICE: $17.95 NET: $12.27
REVIEWS: 3 RANK: 6,504 LQS: 71 EST. REVENUE: $11,829 OPPORTUNITY SCORE: 6
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2018 Product Trends

EQUIPPING
YOUR RIDE
This isn’t exactly a trend for 2017, but there are tons of product
innovations emerging to help Amazon customers keep their cars in
top shape and super organized.

PRODUCT IDEAS
MAGNETIC WINDSHIELD COVER

CATEGORY: AUTOMOTIVE EST. MONTHLY SALES: 1,012 PRICE: $34.95 NET: $27.77
REVIEWS: 11 RANK: 544 LQS: 61 EST. REVENUE: $35,369 OPPORTUNITY SCORE: 6

TRUNK ORGANIZER

CATEGORY: AUTOMOTIVE EST. MONTHLY SALES: 518 PRICE: $20.77 NET: $14.10
REVIEWS: 42 RANK: 1,737 LQS: 70 EST. REVENUE: $10,758 OPPORTUNITY SCORE: 4
2018 Product Trends

THE TOP PRODUCT


TRENDS FOR 2018

OTHER RESOURCES

These extra resources might help you out.

Jungle Scout University - A database of knowledge to help you


learn the ins and outs of selling on Amazon

Jungle Scout Sales Estimator - See the estimated sales per


month for a marketplace and category

How to Sell on Amazon - A 40-minute video that’s easy to


understand that will tell you everything you need to know about
selling on Amazon.

Visit us online to see how Jungle Scout can help you find new product trends for 2018!

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