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Running head: DEVELOPING STRATEGY 1

Strategic Planning, Part II: SWOTT Analysis

Johnny Iturralde

BUS/475

Tuesday, November 14, 2017

Arun Iyengar
Part II: SWOTT Analysis

Explain what your paper will discuss, including a brief description of SWOT Analysis.

Part One: External Factors

Explain what the external factors are, in general; their characteristics; how would they

affect a company; relate the definition to your company.

Government Regulatory and Legal

Identify and explain how this external factor influences your company.

Economic

Identify and explain how this external factor influences your company.

Social, Demographic

Identify and explain how this external factor influences your company.

Competitive Forces

Identify Porter’s five forces and explain how they influence your company.

Any Other External Factor

Identify and explain how this external factor influences your company.

Part Two: Internal Factors

Explain what the internal factors are, in general; their characteristics; how would they

affect a company; relate the definition to your company.

Tangible Assets

Identify and explain the tangible assets of your company.

Intangible Assets

Identify and explain the intangible assets of your company.


DEVELOPING STRATEGY 3

Core Competency

Identify and explain the core competency (there should be only one) of your company.

Company Departments

Identify at least five departments and their functions in your company/division.

Department Policies

Identify and state one policy of each of the departments (three only) you identified above.

Part Three: SWOTT Analysis

Explain the relationship between the analysis of the external & internal factors and their

relationship to SWOT Analysis. Based on the External and Internal factor analysis, identify in

the table below 2 sets of SWOTs.

SWOT Analysis Factors: Strengths

Identify Strength #1 Describe how you will use it to profit from an opportunity or
neutralize a threat.
Identify Strength #2 Describe how you will use it to profit from an opportunity or
neutralize a threat.

SWOT Analysis Factors: Weaknesses

Identify Weakness #1 Describe how you will overcome it.


Identify Weakness #2 Describe how you will overcome it.

SWOT Analysis Factors: Opportunities

Identify Opportunity #1 Describe how you will use it to further your company’s goals.
Identify Opportunity #2 Describe how you will use it to further your company’s goals.

SWOT Analysis Factors: Threats

Identify Threat #1 Describe your plan to neutralize it.


Identify Threat #2 Describe your plan to neutralize it.
DEVELOPING STRATEGY 4

Trends
Identify two future trends in your industry and how you will deal with it.

Conclusion

Summarize what this paper covered.


DEVELOPING STRATEGY 5

Reference

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