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Being one of the largest and well-known corporations, The Walt Disney Company is one of the

pioneers practicing Corporate Social Responsibility (CSR) all the way down the line in their business
model. Despite being the largest media and entertainment conglomerate in the world, Disney is devoted
to give back to those who have helped it become the powerhouse that it is today.

According to the Boston College Center for Corporate Citizenship and Reputation Institute,
Disney was named a leader in Corporate Social Responsibility back in 2009. And in 2010, when natural
disasters such as the earthquake in Haiti took place, the company continued to give to charity. And
through this, the company won yet another award for the Jane Goodall Global Leadership Awards in
September 24, 2011. This award honors a corporation or business that has taken significant steps to
better our world through responsible business practices.

The Walt Disney Company mainly focuses on the environment, community, and labor standards
while focusing heavily on volunteerism. As part of this, Disney is offering free tickets to a million people
in exchange for a day of volunteer service from an organization of their choice. This aims to encourage
people in the United States to commit to service efforts to volunteer in their communities. And so far,
they already had over a million people to volunteer

The environment continues to be at the forefront of what Disney strives to protect. Their goal is
to benefit their guests, employees and businesses, while making the Company a desirable place to work
through their consumer social responsibility efforts. According to their website they strive to, “reinforce
the attractiveness of our brands and products and strengthen our bonds with consumers and neighbors
in the communities the world over.”

Disney has focused on the environment from the beginning as is a reoccurring theme in business
practices. Through motion pictures and television programming geared toward the environment, Disney
encourages environmental education. Disney nature films, part of Walt Disney Motion Picture Studios,
share compelling stories and immerse audiences in the natural world. Part of the proceeds from three
Disney nature films to date have planted three million trees in Brazil’s threatened Atlantic Forest,
protected 40,000 acres of coral reef in the Bahamas, and conserved 50,000 acres of savanna wildlife
corridors in Africa.

And up to this day, Disney maintains the highest ethical standers from theme parks to their
consumer products and takes their corporate social responsibility seriously and with a great amount of