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2018 Design Trends Guide by milo


Art Direction, Graphic Design, Web Design

@ 70880 ? 7123 > 137

As our last two Design Trends


Guides were read by more than
1MILLION people and
translated in Russian and
Chinese, we’ve put together
another amazing Trend Guide
for the year to come.

In the past year many new and talented designers


arise on Behance. We are glad to present some of
the best works this wonderful community has to
offer. Enjoy
2017 was a bold year in design, with vibrant colors, daring
typography, amazing motion graphics, with brave tones “moving
away from edgy startups into the mainstream” Ragged Edge . This
amazing year left us with a lot of inspiring design that can be seen
across all areas of branding, digital design and motion graphics.
With big brands switching their brand identity to a fresh and modern
approach, all media will follow, using the potential of vivid colors to
increase their conversion rates.
With so many bold trends coming out this year, it’s time to release
your creativity, so let’s reveal the best trends in graphic design that
will be absolute hits in 2018.

01.
Brave, Vibrant Colors
In 2017 we saw a surge in bold and brave colors and this trend is here to stay,
making it one of the most important trends this year and probably in 2019 as well.
With Ultraviolet taking over Millennial Pink, we will see some eye catching
combinations, with intense colors creating some psychedelic designs.

----------
Project: Show Go Poster Collection 2018
Author: ∆ Studio—JQ ∆

02.
Color of the Year 2018
(Pantone)
This year Pantone choose a few bright colors with Ultra Violet as a star color. All
shades of lavender, violet and other purples will be very popular as well. Ultra Violet
is a “blue-based purple that takes our awareness and potential to a higher level" and
we just love it!
Big brands have already started to use violet for their brand identities.
Beside Ultra Violet, the colors that we personally love for this year are: Cherry
tomato, Meadowlark, Lime Punch, Arcadia.

----------
Project: Party Casino Rebrand
Author: PartyCasino Creative Team
03.
Gradients (Color
transitions)

Gradient Color Transitions are a trend from 2017 but this year they will be bolder
and bigger. Overlapping shapes or just a simple background can be a perfect
choice for your project. In the last few months, gradients are popping up in all
designs areas, from branding to packaging.
Gradient backgrounds, duotones gradients, multi-colors gradients, image overlays
with gradients, subtle lines or stokes, in typography and logos or combined with flat
elements - pick your favorite and go for it!

----------
Project: Gerald Sans Geometric Font
Author: NEWFLIX Bro
----------
Project: Visual identity for CodeApps
Author: Mariusz Mitkow

04.
Semi-flat design
If you are a fan of clean and minimal design, then the semi-flat design is perfectly
suited for you. Add more dimension to your project using subtle shadows to create
depth, maybe some gradients or vibrant colors. The result will make your design
more eye-catching and memorable.

----------
Project: Doom massive all in one psd pack
Author: Milo Themes

----------
Project: Dribbbles iOS App Redesign
Author: Tran Mau Tri Tam ✪
05.
Geometric elements
Using geometric elements in design such as polygons (triangles, squares, and
pentagons) or other shapes like curves such as the circle or the ellipse, can make
your project unforgettable.

----------
Project: France Colombia cultural season Brand design
Author: Graphéine

----------
Project: Nike Le Quartier
Author: Atelier Irradié

06.
Duotones
Duotones are predicted to be one of the hottest trends in 2018. This is not a new
technique in design, it actually exists for a few decades now, but Spotify has been
credited to bringing it back to the mainstream. You can mix bold colors to create an
unforgivable piece of design.

----------
Project: Stranger Things -Concept UI UX Design Web
Author: Manuel Rovira

----------
Source: Spotify

07.
Brutalism
Brutalism is a rough concept that definitely grabs attention. Brutalism emerged in
design in the 50’s and was used mainly on posters (it first appear as a trend in in
40’s in architecture), but now this raw concept it’s back and you will encounter it in
all design fields. It is meant to shock the audience with its uncomfortable approach,
clunky typography and unsubtle design techniques.
----------
Project: DoD Cyber Guide
Author: Marçal Prats

----------
Project: Power A political party
Author: Bruce Vansteenwinkel

08.
Generative Design
Generative design is present for a few years in identity design and we will see it all

around 2018 as well.Combining colors and shapes this approach can create some
unique design identity and bring the necessary recognition for a brand.

----------
Project: Debrecen 2023 European Capital of Culture
Author: Kiss József Gergely , Attila Ács , Fruzsina Fölföldi , Lili
Köves , Classmate Studio

----------
Project: Sydney School of Entrepreneurship
Author: Olivia King , Jason Little , For The People , Johanna Roca
, James Gilmore , Ben Walker

----------
Project: Archdiploma Dynamic Identity
Author: Process

09.
Custom Illustrations
Hand drawn illustrations or just simple elements, give a personal touch to a
branding. Hand drawn elements don’t need to be polished, they can be rough
shapes that add realness to the project.
---------- ----------
Project: Selected illustrations 2017 Project: Serverless
Conf
Author: justina lei Author: Romain
Trystram

----------
Project: Bitcoin Illustrations Freebies
Author: Milo Themes , Loredana Papp-Dinea , Mihai Baldean

----------
Project: Conceptual Illustrations GZH Product Design
Author: Leo Natsume

----------
Project: Selected Work 2017
Author: Adrián San Vicente
10.
Illustrations mixed with
photography
An eclectic trend for 2018 is combining custom illustrations with photography. This
technique gives a unique and very modern look to any project. Adding hand drawn
elements to plain photography can make any photo stand out, even if you use it on
fashion photography, conceptual or posters.

----------
Project: Magazine covers
Author: Andreea Robescu

11.
Patterns
Geometric patterns inspired from the 80’s and 90’s are back! Inspired by music
posters, art, movies and fashion all from the 80’s this patterns will rock the design
world this year. Bold colors are a must in this trend.
---------- ----------
Project: Yes To All Project:
LOGOFOLIO 2017
Author: Nick Liefhebber Author: 268
Estúdio Design

----------
Project: Outline Montreal Masks
Author: Patrick Seymour , BÜRO UFHO .

12.
Smooth animations and
GIF's
From websites, logos, presentation videos for products or services, motion graphic
is everywhere. A great trend in motion graphics are the seamless transitions, that
can make people better understand your product. Motion graphic is present in
typography as well, from a bold statement on a slider to an animated logo.
----------
Project: RED
Author: Kevin Hou

13.
Genuine and real
Photography
Stock photography is influenced by trends as well. This year real, honest
photography will rule. As many big brands started using unique captures, with
movement and surprise elements, the photos will we more genuine, like a snapshot,
with a relaxed and authentic approach.

----------
Source: unsplash

14.
Architectural Inspiration
The minimalism of modern architecture is inspiring the world of design as well. The
geometric abstraction, with sharp edges and straight angles can be found in design
projects such as websites, posters or identity design.

----------
Project: Jewish Culture Days Berlin 2017
Author: Any Studio

15.
Mix of 2D and 3D
Creating 3d objects and place them in 2d projects is really hot right now. This mix
creates some unique visual aesthetic by combining depth with flatness. This
technique can be used on various design fields from logos, to websites or
presentation videos. The end result is a complex visual presentation that will
certainly be remembered.
16.
One Color
This past few months we’ve seen many one color designs, with the same
background color as the product presented or the typography shown and using
shadows or 3d effects to create volume.

----------
Project: H&M

17.
Doodles (hand drawn
illustrations)
Hand drawn illustrations or just simple elements, give a personal touch to a
branding. Hand drawn elements don’t need to be polished, they can be rough
shapes that add realness to the project.

---------- ----------
Project: Toasted Pets Project: Art
Hub Bahrain Packaging
Author: Brosmind ® Author: Elias
Madan

----------
Project: Awake Festival Proposal
Author: Milo Themes , Loredana Papp-Dinea , Mihai Baldean

18.
Styles crossing and
merging
From illustration combined with photography, typography with photos, Gradients with
bold typo, duotones with bright colors, combine 2, 3 or even more 2018 trends to get
an eclectic and memorable design.

----------
Project: Styled Social Media kit
Author: Maksat Amirzhanuly

Logo Design
19.
Responsive Logos
In a responsive world adapting your logo to any device is vital. A truly responsive
logo doesn’t just shrink on a page/device, it needs a subtle adaptation and to be
flexible to the context is been showed on.
----------
Authors: Design Studio

20.
Animated Logos
Animated logos have been around for a while, but recently they are popping up in
almost any presentation. An animated logo can depict a brand’s story and have a
better conversion rate as it’s memorable.

----------
Project: Type With Pride Gilbert font
Author: Fontself Team , Akiko Nakashima , Justin Au , Robyn
Makinson , Chris Rowson , Bastien Baumann

----------
Project: DOCTV
Author: Beetroot Design

----------
Project: Logo Visual identity
Author: Mariusz Mitkow , Patryk Chlabicz

21.
Colorful & Fun Logos
Colorful logos with funny elements, animations and custom illustrations are a big
trend this year. Most brands want to send a positive message to the customers so a
fun approach is the way to go.
----------
Authors: Axel Flores, Vladimir Lifanov , Silvestri Thierry , Vadim
Carazan , Onrepeat Studio , Serafim Mendes

22.
Negative space
Negative space is still a hot pick logo design. We’ve seen a lot of this trend in the
latest years but it’s still rocking hard the design world. In the last years designers
used negative space for a minimalistic feeling but the novelty this year is that the
white space is field with bold colors and geometric patterns and elements.

----------
Authors: SeisTrece Studio , Vadim Carazan , Quim Marin ,
Bureau Rabensteiner,
Andrei Traista
23.
Monograms
Monograms will never fade in logo design. They are a way to create stability,
emanate quality and tradition in a brand. Monograms can also be created using a
more modern approach by mixing some modern trends from this year as the bright
colors, duotones or geometric patterns.

----------
Authors: Milo Themes , Romain Billaud ,

24.
Geometric shapes &
patterns
Adding a custom made subtle pattern to a logo can make a bold statement about the
brand. The minimal geometric shapes can bring versatility and originality to a logo,
so we will definitely see more of them in 2018.
----------
Authors: islam biko , Quim Marin , Silvestri Thierry , Vadim
Carazan

25.
Gradients
As you probably already know gradients are one of the biggest trends inherited from
2016-2017 and, of course, this trend will be present in logo design as well. Subtle
touches of gradients or bold statements transitions, which one do you prefer?

----------
Authors: MICHAEL SPITZ , Nicholas Slater , Jeroen van Eerden ,
Vadim Carazan

26.
Overlaps
With the duotone trend rising this year, overlapping elements are really hot in logo
design. Take a look at our picks.

----------
Authors: CaveLantern . , Fontself Team , Rosie Manning

Packaging
Design
27.
Flat Design
Flat design is still the it choice to make when it comes to packaging design. Flat
shapes, patterns or custom illustrations is the way to go in 2018.

----------
Project: Cheddar-Cheese-Melt-Mcdonalds-Packaging
Author: Mostafa Abdelmawla

----------
Project:The-Gang
Author: Mustafa Akülker , Juan Tide , Onur Ucar , Duygu Erdem ,
MARKA NETWORK

----------
Project: Melio
Author: Rachael Batley

28.
Minimal Design
Over-Crowded design is a thing of the past, as a result all the non-essential
information must go and make room for the relevant ones. This trend uses a lot of
negative space so the consumer will only interact with the necessary info.

----------
Project: Sarta-Milano
Author: Mustafa Akülker , Juan Tide , Onur Ucar , Duygu Erdem ,
MARKA NETWORK

----------
Project: Gyalmo
Author: Marysia Markowska , Łobzowska Studio

29.
Patterns & Shapes

Geometric
We will encounter geometric shapes in all design branches. Choose a geometric
pattern that fits your product and go for it!

----------
Project: DLIGHT beer cocktails
Author: Gintare Marcin , Valerija Zileniene , Irmantas Savulionis
----------
Project: NICHE-Tea
Author: IWANT design

Custom shapes and elements


Custom made design is mandatory for a unique brand identity.

----------
Project: The Bijou Factory
Author: Phoenix The Creative Studio , Alexis Malin , Anthony
Morell , Louis Paquet , Clément Piganeau

----------
Project: Nature Organic Chocolates
Author: Mike Karolos

----------
Project: aleFanty
Author: less . Anna Holik , Martyna Wędzicka-Obuchowicz , Gosia
Perkowska

----------
Project: Resonance
Author: Lucas Wakamatsu

Doodles
Doodles are a fresh trend this year in all design fields and identity design is perfect
to create this brave patterns. Onto a package, doodle can transform a plain and dull
design into a fun, unique piece of art.

----------
Project: Misfitjuicery

----------
Project: Zoe-Juices
Author: Beetroot Design
Vintage
Vintage patterns are still in even if they are around for a few years now. Vintage
design can relate to a certain level of quality, with tradition in mind. Vintage design is
based on details and can create a long lasting brand identity.

----------
Project: Mutti Special Edition for FICO Eataly World
Author: Auge Design , Giovanni Stillittano

----------
Project: A PIECE OF LOVELY CAKE Puff Pastry Package Design
Author: 张 千⾥里里 , 许 铃铃

30.
Bold Typography
Bold typography sends a strong and clear message. If you like your product to stand
out, use a big typo and combine it with a bold color.
----------
Project: Refresh
Author: Sergey Golodyaev , Nastia Jey

----------
Project: Amilk & Adidas
Author: Duy Dao , Kristen Chon

31.
The Colors

Bold Colors
Bold colors are the stars this year so we will found them in packaging design as well.
Combined with crazy patterns and geometric shapes, brave colors can add a fresh
feeling to any product.

----------
Project: Deker-rebranding
Author: less . Anna Holik , Martyna Wędzicka-Obuchowicz , Gosia
Perkowska

----------
Project: Mochila
Author: Sweety & Co.

----------
Project: The Pizza Affair
Author: Futura .

Pastel Colors
Pastel colors are a response to the bold color trend that is taking more and more
space into packaging as well. The soft tones are a great choice if you want to
transmit a warm message to the customers.

---------- ----------
Project: Majka Project:
Freshly Baked
Author: Futura . Author:
Design Happy

----------
Project: Ela cosmetics
Author: ChocoToy cute

32.
Unusual materials &
shapes
From transparent to metal, anything is allowed in packaging design. With so many
products on the shelf, a truly innovative package needs to stand out and be
remembered. The use of unusual materials to create modern, forward looking
products is a must for a designer.

---------- ----------
Project: Sprout Green Paulownia Wooden Box Project:
Eco bamboo tooth brush
Author: 應爵 Yinjue Author:
Margas Family
33.
Holographic effects
The holographic effect is an old trend that is emerging again in this time period. The
metallic materials used give a futuristic effect and can create a magic, eye catching
design.

----------
Project: EAT ME
Author: Maria Otrutckaya , Anastasia Bogatkova , PACKVISION
AGENCY

----------
Project: Sphynx
Author: Anagrama Studio

34.
Gradients in packaging
As we already stated this is one of the biggest trends this year as well and it can be
found plenty in packaging design. Add soft gradients to create depth or use vibrant
colors for a bold statement.

----------
Project: YOU OIL natural cosmetics
Author: Valerija Zileniene , Algirdas Orantas , Irmantas Savulionis

Web design
(Ui/Ux)
35.
Mobile First
It’s no news that mobile browsing surpassed desktop. With dynamic icons, menus,
submenus, all designers take mobile into consideration.
----------
Project: Food Drinks app Interaction Collection
Author: Johny vino™ .

----------
Project: Mileage Tracker Website Application Design
Author: Stanislav Hristov

36.
Broken grid layouts
Some designers feel constrained by the classic grid so they try to break the rules
and set free their creativity. With images and text overlapping and converging
breaking the grid can create some unique, experimental designs.

----------
Project: Ueno Concepts
Author: Ben Mingo
----------
Project: The Refugee Nation Web Design Branding
Author: Justin Au , Bastien Baumann

37.
Integrated animations
The use of animations is a great tool for your users to know the brand’s story, it’s
interactive and fun and they are creating a unique experience for the visitors.
Animations can be integrated to work with page transitions.

----------
Project: Corporate Website LitsLink
Author: Elena Galitsky , Max Balter , Bachoo Design Studio

----------
Project: Unight
Author: Stan Yakusevich , Senya Ars , Vladimir Gruev , Mind
Studios
38.
Custom Illustrations
In 2018 we will continue to see an all new rise of illustrations in web design. With
big brands using custom illustrations into their re-branding, this trend will spread
really fast. Digital and traditional artists can make custom illustrations that are well
tailored to suit any business and address their target customers.

----------
Project: Lifecycle
Author: Iswanto Arif , puji ari setiawan , Ghani Pradita , Sole Chan
, Paperpillar Studio

----------
Project: Illustrations for Koypo Industries
Author: Milo Themes

39.
Round corners & fluid
shapes
In the last few years, web design was dominated by right angles and sharped edged
geometric shapes. For the last few months the rounded curves and fluid shapes
have been taking over. Combined with fresh colors and overlays this trend is here to
stay.

----------
Project: Doom massive all in one psd pack
Author: Milo Themes

----------
Project: LuxuryClean UIUX iOS App
Author: Mariusz Mitkow , Patryk Chlabicz

----------
Project: Landing page project design
Author: Mariusz Mitkow
40.
Parallax scrolling
Parallax scrolling has become so mainstream that you cannot deny it’s popularity.
With scrolling dictating the animations speed, your imagination is the limit.

----------
Project: Dex Multi-Layer Parallax
Author: Milo Themes

Typography
41.
3D Modeling
3d is a powerful trend taking over all design fields. 3D rendered typography can
bring a real life effect to your composition.
----------
Project: Atypical
Author: Pawel Nolbert

----------
Project: Alphabet Project
Author: Serafim Mendes

----------
Project: RE NEON vI
Author: Omar. Aqil

42.
Bold Typography
Bold typography was a big trend in the last years and it’s definitely here to stay. In
2018 we will see much bolder typography combined with bright colors. So
remember, if you want to make a strong statement, bold typography is the way to go.
----------
Project: Club AVis XII Anniversary Posters Series
Author: Milo Theme

----------
Project: TEDxGroningen
Author: Rudmer van Hulzen

43.
Serif Fonts
In the last years, typography was dominated sans serif fonts but in the last few
months we’ve seen serif fonts making a comeback. Here are a few interesting
projects that choose to use serif fonts and did an amazing job.

---------- ----------
Project: Custom Type Design Project: Lux
Naturalis Gala Invitation
Author: Moshik Nadav Typography Author:
Rachel Roth
44.
Geometric Type
Geometric fonts were really relevant in the last years and will continue to be an
important trend in 2018 as well. Geometric fonts can bring unicity and a futuristic
feeling to any project.

---------- ----------
Project: VitrineMedia Project: Sydney
School of Entrepreneurship
Author: Graphéine Author: For The
People

45.
Custom Fonts
Custom fonts require time and money but the result is unique, easy to spot and
remember. If what you are searching for is individuality and unicity, then a custom
typeface can highlight that.
----------
Project: Mazura typeface
Author: Official Classic

----------
Project: Lingerie XO The Sexiest Most Powerful Typeface Yet
Author: Moshik Nadav Typography

46.
Bold alignment and
kerning
Chaotic typography was one of the main trends for 2017 and it’s still ruling in 2018.
Forget about the grid and let your creativity run free!

---------- ----------
----------
Project: Studio Studio Project: ORGULLO
Project: Musikk
Author: Rudmer van Hulzen Author: Koln Studio
Author: Non-Format

47.
Experimental Typography
A designer should experiment with fonts and typeface and come up with cutting age
results. Mixing pre-made fonts with negative space or custom elements, the results
can be amazing.

----------
Project: Experimental Chinese Typography Taiwan Indie Music
Author: Letitia Lin

48.
Typography with real life
elements
Eclectic trends are always hot and we just love this one. Integrate bold typography in
real photography or 3d renders for some avant-garde outcomes.
3D Renders
49.
Abstract shapes
3d abstract shapes combined with bold colors is a winner mix this year. This is
definitely one of the most influential trend this year so keep an eye on it.

----------
Project: Logitech CRAFT
Author: Pawel Nolbert

----------
Project: SWEET SPIRALS
Author: Kirill Maksimchuk
50.
Metallic 3D renders
The metallic 3d renders are truly glamorous and it’s definitely a trend worth watching
in 2018.

----------
Project: INDITEX Happy New Year
Author: T A V O .

----------
Project: NIKE FC 3D Golden balls in the real world
Author: T A V O .

51.
Motion 3D graphics
As animations conquers the design world, 3d motion graphics is definitely something
worth watching this year. Combined with audio this kind of animations will rule
multimedia projects. Using visual effects and other cinematic techniques, the motion
designer can bring life to 3d characters and typography to better understand the
product’s identity.

----------
Project: NIKOPICTO SHOWREEL 2018
Author: Nikopicto .

Author: Loredana Papp-Dinea


Co-Author: Mihai Baldean
Powered by: milothemes
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Comments (137)

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LATRACH MOHAMED
February 11, 2018

awesome 😲 😲 😲
really love it!
Navinraj Patil
February 11, 2018

Its really awesome! Very interesting.

MD Shahidur Rahman Piyas


February 11, 2018

amazing set
check out some of my work I am starting in the design.

shakhawat sabuj
February 10, 2018

Amazing !! Love it

Julia Vavilina
February 10, 2018

So interesting, want to use all of your advises in 2018 😻

Pushpendra Tripathi
February 9, 2018

Very clean. Stylish design. I like it !

Magic Mode
February 9, 2018

Thank you , it is very helpful

Manoj Kumar
February 8, 2018

amazing project

Fahad Azam
February 7, 2018

Wow This work is amazing (Y)


Thanks for sharing it

武月
February 7, 2018

It‘s really awesome.


LATRACH MOHAMED
8 hours ago

awesome 😲 😲 😲
really love it!

Navinraj Patil
14 hours ago

Its really awesome! Very interesting.

MD Shahidur Rahman Piyas


a day ago

amazing set
check out some of my work I am starting in the design.

shakhawat sabuj
a day ago

Amazing !! Love it

Julia Vavilina
2 days ago

So interesting, want to use all of your advises in 2018 😻

Pushpendra Tripathi
2 days ago

Very clean. Stylish design. I like it !

Magic Mode
3 days ago

Thank you , it is very helpful

Manoj Kumar
4 days ago

amazing project

Fahad Azam
5 days ago

Wow This work is amazing (Y)


Thanks for sharing it
武月
5 days ago

It‘s really awesome.

See More Comments w

Basic Info
2017 was a bold year in design, with vibrant colors, daring typography, amazing motion graphics, with
brave tones “moving away from edgy startups into the mainstream” Ragged Edge . This amazing year left
us with a lot of inspiring design that can be seen across all areas of branding, digital design and motion
graphics. With big brands switching their brand identity to a fresh and modern approach, all media will
follow, using the potential of vivid colors to increase their conversion rates. With so many bold trends
coming out this year, it’s time to release your creativity, so let’s reveal the best trends in graphic design
that will be absolute hits in 2018.

Credits
Loredana Papp-Dinea
+ Follow
B Gibraltar, Gibraltar

Mihai Baldean
+ Follow
B Gibraltar, Gibraltar

Milo Themes
+ Follow
B Gibraltar, Gibraltar

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