Brian J.

Boeling
6187 OtisWay – Harlem, GA 30814 863-956-6966 bboeling@pga.com

PROFESSIONAL SUMMARY
To provide excellent service to my employer and the membership, enhancing programs in a club environment
focusing on retention, providing team leadership, P&L responsibility and business development as a
Regional Manager / General Manager / Director of Golf / Head Golf Professional
▪ 25+ Years’ Experience as a General Manager / Director of Golf at private and semi-private facilities, overseeing high
volume golf operations, course maintenance, high volume food and beverage, membership, marketing, and accounting.
▪ Management and Team Building- executing company goals and expectations, supervising staffs of over 80+ employees,
emphasis on member service, member development and overall safety program.
▪ Strong Communicator- customer service and people skills, coaching staff members.
▪ Financial Reporting- P&L responsibility, assume bottom-line, long range business planning and forecasting.
▪ Marketing & Business Development - Ability to recognize and capitalize on market trends, identify correct market
positioning, Strong Social Media skills, E-Marketing and E-Commerce
▪ Software Proficiency- Microsoft Office (Outlook, Excel, Word, PowerPoint, Publisher), QuickBooks Pro 2009, Golf Now
Reservations, Jonas, GHIN, Golf Net, Cyber Golf, ADP and Lawson HR Platform
▪ Self Starter- Able to Think Out of the Box, Ability to Multi-task, Strong Time Management and Detail Skills

PROFESSIONAL EXPERIENCE

Regional Director of Golf Operations June 2013 to Present

Coral Hospitality – Georgia Division Cordele, Georgia
Directed all operations to include golf operations, course maintenance, food & beverage deli operations and sales & marketing
departments of Three South Georgia Golf Properties, Georgia Veterans G.C. at Lake Blackshear Resort, Wallace Adams G.C. at
Little Ocmulgee and Meadow Links G.C. at George T. Bagby owned by the State of Georgia. Key Accomplishments:
▪ Within the first year implemented our business model we had reduced expenses by over $300k average per property.
▪ Implemented the 15 Steps of “Basics of Service” and strong social media programs which led to continual growth rate each
year of over 20%.
▪ Responsible for a 2.5M dollar budget, 50 employees, implemented time efficiencies schedules to control labor expense
▪ Enhanced membership programs with led to 35% increase membership sales.
▪ Worked with sales staff to enhance web sites and Facebook pages which led to increased rounds.
▪ Oversaw greens renovation project at Little Ocmulgee which came in under budget.
▪ Oversaw bunker project at all three properties which came in under budget.
▪ Implemented QMS Surveys which all three properties ran 100% customer satisfaction for 14 consecutive months.
▪ Received National and State Awards from Golf Advisor: Little Ocmulgee; Top 50 Best Courses Under $50- #30 Nationally,
Top 25 Courses Best Value - #25 Nationally, Top 25 Courses in Georgia - #13 State. Meadow Links; Top 25 Courses in
Georgia - #5 State.

Director of Golf – Multiple Facilities May 2011 to October 2012

On Top of the World Communities Ocala, Florida
Directed all golf operations of a 36-hole private club, On Top of the World Golf Club with 456 members and an 18-hole semi-private
club, Candler Hills Golf Club with 180 members within a 12,000-unit residential community. In the first nine months restructured
entire golf operation that led to increased membership. Annual rounds played 105,000. Key Accomplishments:
▪ Launched web site and face book page with internet tee times which increased rounds and outside events 20%.
▪ Developed member and player programs which created over 100 new members first year and
increased lesson revenues 12%.
▪ Created Monthly Income Reports with trends for upper management and ownership.
▪ Directed weekly meetings with all department heads reviewing events, budgetary items, weekly goals of the organization.
▪ Effectively improved revenues the first 9 months 4% while decreasing expenses 7%.
▪ Directed “The Extreme Demo Day” which led to over $50k in one day sales.
▪ Director of the Ocala Open which raised over $40k for Hospice and Interfaith Charities.
▪ Laid off due to restructure of company.
Brian J. Boeling, PGA Page Two

General Manager - CEO April 2009 to May 2011

The Yacht & Country Club Stuart, Florida
Directed and enhanced all operations including the HOA and security for a 400-member owned exclusive 18-hole private club,
which included fitness, aquatic and har-tru tennis complex within a 600-unit residential community. Key Accomplishments:
▪ Worked closely with the Board of Directors and successfully restructured all operations which improved the NOI $145k in
the first six months, reduced operational expenses of over $225k, retaining full member services and programs.
▪ Directed software conversion of Golf Operations, Food & Beverage and Accounting, completed in 8 weeks.
▪ With better menu selections, restructured kitchen, increased Food and Beverage revenue 18%, annual volume $1.5M.
▪ Launched new web site which assisted in 75 new memberships and summer play program.
▪ Implemented new employee policies and procedures, moved payroll to ADP Total Source which saved $125k.
▪ Directed renovations of Sports Complex, Cart Building which came under budget by $18k.
▪ Implemented golf academy with free clinics for membership, new membership received 6 private lessons at no charge,
enhanced tournament program which led to increased membership.

General Manager / Director of Golf - Multiple Facilities November 1998 to February 2009
Golf Strategies Management, LLC Clearwater, Florida
Primary responsibilities were overseeing the day to day operations of the two facilities listed below and assisted management
company with (6) other golf course properties at the same time. Management Company sold in 2009.

The Golf Club at Bridgewater - Lakeland, Florida

Opened and directed all operations in 2007 of a new 18-hole, upscale semi-private facility in the Orlando-Tampa market. First year
annual rounds 38,000. Key Accomplishments:
▪ Supervised end of construction, grow-in and opening of new facility.
▪ 2008 & 2009 - “Top 100 Courses You Can Play”-Golf Week.
▪ 2008 & 2009 - “Top 20 Courses in Florida”- Golf Week.
▪ First year F&B revenues $600k with a net profit of 32%, Merchandise Sales $150k with a net profit of 35%.
▪ Launched web site with integrated tee time’s averaged 705 players per month with on-line tee times, obtained 115
members, 50 outings, sold 2500 players cards which generated $750k and gathered 25,000 email addresses
within first year.
▪ Implemented training program for staff members at six courses, emphasizing member & customer retention.

Ridgewood Lakes Golf & Country Club - Davenport, Florida

Directed all operations of an 18-hole, private facility with 350 members, and 48,000 annual rounds played in the competitive
Orlando market, located within a 2500-unit residential community. Key Accomplishments:
▪ In first 2 years changing business model increased revenues $400K, obtained 175 new members.
▪ Reduced course maintenance labor cost $65k, implementing time efficiencies, continuing to enhance conditions.
▪ Improved food & beverage revenues from $650K to $742k within two years with a net profit of 30%.
▪ Amplified merchandise sales from $110K to $440k in 4 years, net profit of 43%.
▪ Created E-Commerce program which contributed $80k of $440k in merchandise sales.
▪ Designed and supervised a $500,000 “on-time, on-budget” course renovation.

General Manager / Director of Golf February 1994 to November 1998

Tanglewood Golf & Country Club South Lyon, Michigan
Directed all operations at a 27-hole, upscale semi-private facility, 350 members and 75,000 annual rounds played in the Detroit
metropolitan market, located within a 3200-unit residential community. Key Accomplishments:
▪ Effectively changing business model, increased club revenues from $1.5 M to $3.2 M in first 2 years.
▪ Improved outside events 60% within two years, increased membership from 50 to 425 within three years.
▪ 1995 to1998 - “Top 100 Courses You Can Play”-Golf Week, “Top 10 Courses in Michigan” – Michigan Golfer.
▪ Supervised construction and grow-in of third nine.
▪ Assisted in restructuring of the restaurant, enhanced menu items, increased revenues from $475k to $1.1M in 4 years
with a net profit of 35%.
▪ Amplified merchandise sales from $50k to $225k in 2 years, net profit of 31%.
Brian J. Boeling, PGA Page Three

Director of Golf February 1990 to February 1994

Sycamore Hills Golf Club Macomb, Michigan
Responsible for all golf operations for a new 27-hole upscale daily fee operation in the Detroit metropolitan market.
▪ Oversaw construction and grow of new facility, including clubhouse construction.
▪ 1991- Sycamore Hills “Best New Daily Fee Course” 27-hole facility – Golf Digest.
▪ 1993- “Top 100 Golf Shops”, Golf Shop Operations.
▪ Oversaw golf and maintenance staff of 50.

Assistant Golf Professional September 1986 to January 1990

Nashboro Village Golf Club Nashville, Tennessee

Assistant Golf Professional May 1982 to September 1986

Palmetto Dunes Resort Hilton Head Island, South Carolina

PROFESSIONAL AFFILIATIONS
PGA of America – Life Member A9 Regional Manager Member of the PGA Georgia Section

EDUCATION & PROFESSIONAL DEVELOPMENT

University of Houston – BA - Business Administration PGA of America – Member Service Requirements

ACHIEVEMENTS & CIVIC AFFILIATIONS

Director of the Ocala Open that raised over $40,000 for Hospice and Interfaith Charities- 2012

Volunteered & assisted with The First Tee of Ocala in teaching and fundraising- 2012

Director of the Matt Williams Foundation (fallen Polk County, Fl Sheriff)

raising over $100,000 for family- 2007, 2008, 2009

Host of the FHSAA State Golf Finals working with Polk County, Fl. Tourism- 2007 & 2008

PGA President Council on Growing the Game – 2005 to 2009

Received Three “TOP 100 GOLF SHOPS” AWARDS – Golf Shop Operations
1993-Sycamore Hills, 1988- Nashboro Village, 1984- Palmetto Dunes

22 PGA Sectional and Mini-Tour Wins with over 30 top 10 finishes – 1984 to 2006

Full Tour Exempt South Africa Sunshine Tour – 1987

PERSONAL & PROFESSIONAL REFERENCES

Doug Hollandsworth Matt Brown James Andrews Gary Ellis, PGA Rev. Don Johnson
Georgia Golf Trail Golf Now GM Bagby Lodge & Golf Master Professional Minister
dhworth@bellsouth.net Matt.Brown@GolfChannel.com Andrews.james@gmail.com geellis@cfl.rr.com johnson5795@tampabay.rr.com
770-402-1359 404-290-5699 205-215-3194 407-621-6009 863-420-4458

PAST EMPLOYERS

James Mason, VP / Auggie Lucio, VP Lynette Vermillion Joe Reese, President Rick Sorrento – CFO
Coral Hospitality On Top of the World Yacht & Country Club Golf Strategies, LLC
James Mason 239-289-0398 352-854-2765 772-349-7366 727-642-4361
Auggie Lucio 229-947-9741