You are on page 1of 52

EUROPEAN JOURNAL OF TOURISM AND TRADE

Quarterly Journal of Tourism Information General Manager: Nicolae Nicolae
ISSUE 13 , YEAR 2016, SPECIAL EDITION: WORLD BEST TOURIST DESTINATION
2

WORLD`S BEST TOURIST DESTINATI
3

ON 2016 ETHIOPIA
2015
WORLD BEST TOURIST DESTINATION
HARAR-UNESCO city of peace
4

ETHIOPIA
2015
WORLD BEST TOURIST DESTINATION
HARAR-UNESCO city of peace
5
6

THE KINGDOM OF CAMBODIA
2016
WORLD`S BEST TOURIST DESTINATION
ANGKOR-UNESCO HERITAGE SITE
7
8
9
10
11
12
13
14

WHY IS CAMBODIA WORLD`S BEST TOURIST
DESTINATION?
ECTT PRESIDENT—PROFESSOR DR. ANTON CARAGEA

WORLD BEST TOURIST DESTINATION is the Kingdom of Cambodia !

President Dr. Anton Caragea officiated over the important moment
1000 officials, diplomat`s and tourism experts attended the
for world tourism when the Kingdom of Cambodia was officially Phnom Penh ceremonies for KINGDOM OF CAMBODIA
crowned as WORLD BEST TOURIST DESTINATION FOR 2016 and uni- WORLD BEST TOURIST DESTINATION FOR 2016

versally acclaimed as FAVORITE CULTURAL DESTINATION IN 2016.

We are all assembled here, on the venue of the most important global cultural
event: WORLD BEST TOURIST DESTINATION AWARDS, to celebrate the country and the
personalities that had contributed outstandingly to humanity evolution.

Humanity, a word that must encompass our greatest achievement: culture, history,
development and tourism. This year theme of world community is concentrated
around the role of CULTURE AND HISTORY in shaping our life`s and destinies.

Culture is the bedrock of societies, nations and civilizations.

We have to put the world at the right hour: the hour of culture, of history, of civiliza-
tion! Culture and history must be recognized not as resource consuming, but as major EUROPEAN COUNCIL ON TOURISM AND TRADE President–
economic factors, that helps countries to develop and enrich themselves in more ways Professor dr. Anton Caragea outlines the reasons for the
election of CAMBODIA as FAVOURITE CULTURAL DESTINA-
than just simple economic value.
TION in 2016
Countries and peoples are rediscovering themselves by tourism, cultures are resur-
rected, history is re-lived and people are creating new opportunities by tourism devel- The answer is: nothing!
opment. Industrial patrimony is becoming obsolete, technology
goes yearly outdated: while the history and patrimony
What is a country that is having all of the industrial and technical riches of the world
are enriching and are becoming more valuable day after
but does not have the cultural contribution, civilization achievements and a history to day.
look after and preserve? are thinking at punishing us more, you are thinking of making
Everything fears time, but time fears history, says a
us more a friend than enemy. We are thanking you; we are exuding with friendship and
valuable proverb!
15

EUROPEAN COUNCIL ON TOURISM AND TRADE

CAMBODIA
2016 WORLD BEST TOURIST DESTINATION
16

WHY IS CAMBODIA WORLD`S BEST TOURIST
DESTINATION?
ECTT PRESIDENT—PROFESSOR DR. ANTON CARAGEA

History and culture are the true indicators of a country and a Angkor Watt and Angkor Thom. Here is where the magic never
people values and standing in the world. stop`s, the wonder never ceased to astonish us. Mekong is
becoming part of the magic that is Cambodia and the rich wa-
Today, in XXI century, culture, tourism and historical patrimony
ters of the river flow to the plain and by magic they stop their
are humanity tools of choice for building bridges of informa-
tion, understanding and cooperation in the world.
In this new world, when tourism is the center of the economy,
culture is the heart of a nation and traveling is the new diplo-
macy that is shaping peoples and nations destiny, there is no
more important moment, as the moment when world tourism
is choosing his World Best Tourist Destination.

We are fully aware of the importance of our choice, as we have
in some years to support tourism as a vector for economic
development, others when we have to privilege tourism as Cambodia`s tourism is having a perfect future ! with the
factor of unity in the world, but some time we are fortunate to hand shake between Prime Minister of Cambodia-
select our winner on the fundamental base: that TOURISM IS Academician HUN SEN and ECTT President-Professor Dr.
WORLD EDUCATOR. Anton Caragea.

This, on the account that our decision must lead the way for normal course to the Sea and the turn inlands, creating one of
tourists to discover and rediscover new horizons , to open
the world larges lakes: Tonle Sap, covering1/10 of the territory
themselves to new cultures, to immerse in the understanding
of Cambodia. Where can you see such magic: a river that flows
of new ways of life and creeds.
Our presence here: must be a signal of re-emphasizing our upwards? Only in the land of wonders: THE MAGIC KINGDOM
commitment to place history, patrimony and cultural legacy on OF CAMBODIA.
the world spotlight.

We must never let us forget, the simple truth that: our main
duty as a world institution is to make tourism a bridge toward
culture, a pathway to understanding the world.
In a time when many are preaching dogmatism and narrow
mindedness we must insure that by simple act of tourism we
touch the soul and the imagination of the traveler.
This is the rationale, the powerful driving force that etched our
decision to universally proclaim THE KINGDOM OF CAMBO-
DIA as World Best Tourist Destination for 2016.

We could not think at any country more suitable, to teach the
world, the real value of culture, the significance of historical
patrimony in the resurgence of a nation and in creating a new
scale of values in the world.
Here, in Cambodia, tourists can find themselves and their inner
On the real scale of values, we seldom find a civilization more
originally, more splendid and sending a more powerful senti- peace and reconnect with God and the world in the magic and
ment of desire to live, to aim the beauty and to never stop wonder of the celebrated WATT of Cambodia.
striding for happiness and pride as the KHMER CIVILIZATION. Here Buddhism will teach you not necessary to become a Bud-
Travelers that will select, this kingdom of wonders and wisdom
dhist, but to become BETTER: Better Christian, better Free
-Cambodia, as their destination of choice will have the chance
Thinker. Whatever your religion and creed, Cambodia will edu-
of immersing themselves in a magic land, from where human-
ity learned the values of greatness of ancient Khmer kings, the cate you, to search for the better in side you and outside: in
spirit of beauty of magic Apsaras, carved in the temples of the world.
17

WHY IS CAMBODIA WORLD`S BEST TOURIST
DESTINATION?
ECTT PRESIDENT—PROFESSOR DR. ANTON CARAGEA

This is the wonder of Cambodia! influence of Buddhist Theravada to moderate their desire,
slowly abandoning their cities and create for them a kingdom
The striking power of Khmer people, mirrored in the temples of
to conquer, inside their hearts and minds.
Angkor is a testimony to the ingenuity and prowess of people
of Cambodia enshrined forever in the stoned Watt`s of the When they finish conquering the world, they started to con-
Siem Reap province.

Astonished travelers of XX century, made up stories of extra-
terrestrial civilizations coming to build them and as a tourist
will see that: these all powerful beings still have a name, a face
and an address: is the face of Khmer people, the name of
Khmers who labored for ancient kings and the address is only
one: Cambodia.

We, in XXI century, we forgot the all conquering power of hu-
ROMDUOL flower and dedicated dance is bringing to CAMBODIA
mans to build, to snatch from nature the materials needed and
THE FAVORITE CULTURAL DESTINATION designation.
construct all conquering monuments, that fear neither time,

quer their souls and inner peace!

When nothing in the world tempts them, they started better-
ing themselves and making the Khmer people in the most
splendid of the temples.

I cannot find another civilization, in the realm of history, capa-
ble of such a radical change.

APSARA dance is bringing to CAMBODIA THE FAVORITE Another wonder in the Kingdom of Wonders: Cambodia!
CULTURAL DESTINATION designation.
This is making Cambodia the ideal destination for peoples

neither decay. searching their connection with their inner fillings, in quest for
their peace of mind and soul; you can never have better allies
Khmer people and history are here to teach us this valuable that Khmer wisdom.
lesson: that humanity can do whatever is ambitioning to cre-
ate! Because thus is Cambodia today: an educator to the world, a
provider of wonder, in a century that stopped believing in
See Angkor and you will believe! them, a classical spiritual adventure, a discovery trip in times
and places, that is a must see and is richly deserving the appel-
Today, when we need to be taught also the lesson of humility,
lative of World Best Tourist Destination. I will not restart the
of moderation, in our economic and practical goals, the lesson
detailed description of all the UNESCO heritage sites existing in
of ecological preservation: Cambodia is also the open book
Cambodia or perusing the long list of region and cities awaiting
that we need.
their inscription on world heritage list.
When all powerful, and all mighty, Kings of Angkor conquer all
that their ambitions has sought after, they started under the
18

WHY IS CAMBODIA WORLD`S BEST TOURIST
DESTINATION?
ECTT PRESIDENT—PROFESSOR DR. ANTON CARAGEA

I will just emphasize how rare is country that is offering such a edge and experiences, of tourism that is letting us richer in
diversity of landscapes, climates, cultural and historical beau- conscience and soul.
ties as Cambodia.
The story of SROK KHMER continues and is writing today a
Educator of humanity, cradle of culture! This is CAMBODIA of new and remarkable page: the page of development, tourism
today!

We must also mark down Cambodia as a world example in
building tourism fair revenue distribution and with H.E. Sam-
dech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of
Cambodia, support to the program: ONE VILLAGE/ ONE PROD-
UCT encourage tourist, travelers or just prospective tourists to
invest in local artisans creations.

These revenues are helping community to develop, are helping
people restarting their lives, protecting cultural landscape and
historical legacy.
and cultural world recognition, the page of CAMBODIA as
Coming as a tourist in Cambodia, is not just a self rewarding WORLD BEST TOURIST DESTINATION FOR 2016.
adventure, but is also an opportunity to make a responsible
tourism, fair trade tourism, supporting local communities and Your Excellency Mr. Prime Minister and European Academi-

poor rural areas. cian,

We are hailing Cambodia as The Favorite Cultural Destination It is with great honor and privilege that I hand over this title, as
an international recognition for all the people of Cambodia, all
for 2016 and with good measure also, as we just inscribed as
intangible cultural and tourism patrimony heritage the concept united in the service of protecting and preserving historical and

of SROK KHMER – the specific Khmer concept of carving a na- civilization patrimony of your country, in fostering tourism and

tional space and an integrated community of peoples. culture.I repeat myself in the desire and trust that: This title
must be regarded as a challenge to conquer new barriers, as
The concept of SROK KHMER, offering a special mark of inter- we are expecting Cambodia future contribution for the devel-
community dialogue and acceptance, of tolerance and friend- opment of the world culture and tourism.
ship, that explains in full how Cambodia can unite peoples and
religions, can give them the sense of historical unity and bind I am confident that: our world platform will be transformed in

them together, in love for a nation and a country. a growing support for the international recognition of THE

This concept is also a fundament of Cambodia history and de- KINGDOM OF CAMBODIA, as an open air, open to the world

velopment, a secret to ingratiate in a polite and correct man- museum of humanity and in a base for further success for A

ner, that makes tourist feel at home in this wonderful country. WORLD MIRACLE: THE KINGDOM OF WONDERS- CAMBODIA.

Cambodia is in itself a World Lecturer in history and civilization, It is my privilege to handover to Your Excellency, as the most

and I could go one for hours, underlining the many reasons representative leader of people and tourism of KINGDOM OF

why crowning Cambodia today as World Best Tourist Destina- CAMBODIA the award for WORLD BEST TOURIST DESTINATION

tion, it is just a normal act of recognition of a country so rich in FOR 2016.

culture and promises of tomorrow that it becomes the embodi-
PROFESSOR DR. ANTON CARAGEA
ment of the tourism for the future, of the tourism for knowl-
19
20

MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN
Highly Respectful, – Samdech Akka Moha Sena Padei Techo I would like to thanks Samdech, Excellencies, Lok Chumteavs,
HUN SEN, Prime Minister of the Kingdom of Cambodia! Deputy Prime Ministers, Senior Ministers, Ministers, Distin-
guished National and International Guests for participating in
Samdech, Excellencies, Lok Chumteavs, Deputy Prime Minis-
the meaningful awarding ceremony at this time.Seizing this
ters, Senior Ministers, and Ministers!
opportunity, I would like to voice my special thanks to the
– H.E. Prof. Dr. Anton Caragea, President of European Council European Council on Tourism and Trade and Dr. Anton Car-
on Tourism and Trade agea, as the President for awarding Cambodia the Awards of
World Best Tourist Destination for 2016 and Favorite Cultural
Destination for 2016 and to the European Tourism Academy
for unanimously electing Samdech Techo Prime Minister as
an Honorary Member of the European Tourism Academy.

Stemming from the “Win-Win” Policy of Samdech Akka Moha
Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of
Cambodia, Cambodia has enjoyed full peace, development in
Minister of Tourism of Kingdom of Cambodia H.E. Thong all sectors, particularly tourism has grown considerably over
Khon is launching the Clean Cambodia contest on the the last decade.
fringes of World Best Tourist Destination ceremony.
The tourism sector, which is considered as the green-gold is a
sector sustaining socio-economic growth, creating jobs, and
– Excellencies, Lok Chumteavs, Ambassadors, Diplomatic Corps,
alleviating poverty of the people, and playing an important role
Distinguished National and International Guests!
as on-site exports, contributing to supporting the regional inte-
Today, on behalf of leaders and officials of the Ministry of gration.
Tourism, and all distinguished participants of the ceremony
Apparently, in 2015, we achieved a growth rate of 6.1% with
and on my own behalf, we would like to proudly express our
arrival of international tourists of about 4.8 million and bring-
great pleasure and honor to Samdech Akka Moha Sena Padei
ing revenue of more than US $ 3,000 million, and increasing
Techo HUN SEN, Prime Minister of the Kingdom of Cambodia
employment opportunities for about 620 thousand people into
for taking his tight schedule with a mission to serve the country
the economy.

Following the forecasts for 2020, international tourist arrivals
are expected to rise to about 7 million people and bringing the
total revenue of approximately US $ 5,000 million, creating job
opportunities for nearly 1 million people.

European Tourism President-Dr. Anton Caragea together The subsequent boom of Cambodian tourism cannot be cut off
with Minister thong Khon discussing the future of Cambo- from the country’s attractiveness as a tourist destination at
dia`s tourism . regional and global levels. Obviously, in 2015, the world-class
trip advisor (Tripadvisor Travelers’ Choice) (Chosen based on
and people to highly preside over the auspicious Awarding voting by travelers on its website) has considered the Kingdom
Ceremony of “Cambodia-World Best Tourist Destination for of Cambodia as the world’s most attractive tourist destination
2016, and Favorite Cultural Destination for 2016” Awards. (World Award Winners 2014-2015).
21

MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN
(Destination in the World). In 2016, Tripadvisor has also chosen growth of European tourists. For 2016, the Board of the Euro-
the Siem Reap Province as the best Tourist Destination in Asia pean Council on Tourism and Trade reviewed and discussed
and selected Angkor Wat Temple as the Asia’s most attractive the 29 candidates countries for the award-winning candidate
national identification marking tourist site (The Best Landmark of “World Best Tourist Destination for 2016” and decided
in Asia). unanimously to elect:

Especially, for Cambodian tourism, today it is a great honor for “Cambodia-World Best Tourist Destination for 2016”
Cambodia being unanimously elected as the “World Best Tour- “Cambodia-Favorite Cultural Destination for 2016”
ist Destination for 2016” by the European Council on Tourism
and Trade. Cambodia has been chosen as a winner for 2016, which is
based on the wonders of Cambodia (Cambodia: Kingdom of
I have a great honor to respectfully report to Samdech Techo Wonder), where is filled with the World Heritage of both tangi-
Prime Minister that the European Council on Tourism and ble heritage (including Angkor Wat Temple and Preah Vihear
Trade was established in 2005, and has its headquarter in Euro- Temple as the World Heritage) and intangible assets as the
pean Union, with a mission to promote tourism, investment abundant natural potential (including mangrove forest pre-
and exchange of experiences and knowledge relevant to the served and conserved areas, and Ramsar areas) and natural
tourism sector, particularly cultural tourism of Europe and the smile and greeting of Cambodian people, along with the devel-
rest of the world. opment of all sectors in Cambodia, under the brilliant and
sound leadership of Samdech Techo Prime Minister, and espe-
cially the development of Cambodian tourism based on the
proper policy and strategy, namely the commitments to sus-
tainable and inclusive tourism development (Sustainability and
Inclusiveness).

The election of Samdech Techo Prime Minister as an Honorary
Member of the European Tourism Academy is the most recog-
nition of leadership perspective value of Samdech Techo in
preserving and conserving the Cambodian cultural heritage and
H.E. Thong Khon outlines the incredible po-
in encouraging Cambodian tourism development through en-
tential of Cambodia in cultural, sport and lei-
suring the peace, political stability, Cambodian socio-economic
sure tourism
development with significant progress for the nation of Cam-
bodia.
To support its activities, the Council created the award of
“World Best Tourist Destination” yearly to promote the tour-
ism sector in the countries who are qualified enough (with
evaluations based on key indicators of potential natural and
cultural tourism and direction as the policy of the candidate
country).

Since 2007, there were countries awarded the awards in the
Africa and Asia (including the Republic of Korea, United Arab
Emirate, the People’s Republic of Laos in 2013 and the Republic
Apsara dancers are part of the humanity
of Zimbabwe in 2014). In general, after receiving the awards,
intangible heritage
the destination countries usually received significant tourism
22

MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN
I would like to kindly inform the whole participants that in or-
30, 2016, for allowing for the preparation of the Best Hospital-
der to achieve the longterm vision and perspective for the de-
ity Contest Movement and transforming the contest to the
velopment of Cambodian tourism, in particular as the tourist
National Agenda by inspiring the citizens, officials, private sec-
destination with sustainability, responsibility, and world-class
tor, youth and development partners to join together in order
attractiveness, the Royal Government set out the Law on Tour-
to improve the service and hospitality better for contributing
ism. National Policy on Tourism, Tourism Development Strate-
to the promotion of all tourist destinations in the Kingdom of
gic Plan 2012-2020.
Cambodia as the tourist destination with attractiveness,
Under the spirit of the Law on Tourism and Tourism Develop- warmth, and providing memorable experiences for tourists
ment Strategic Plan 2012-2020, the Ministry of Tourism as the with natural smile and greetings of Cambodian people.
Cambodian Royal Government’s wing has launched the Tour-
ism Reform Plan 2015-2018 by focusing on the priority angles:

(1). Strengthening the tourism industry, “One Service, One
Standard”

(2). Improving tourism promotion and attractive and creative
tourism product development (By setting out Cambodian Tour-
ism Marketing Strategy 2016-2020)

(3). Improving human resource development in tourism sector

In order to make the Best Hospitality Contest Movement sus-
tainable and widespread throughout the country and becom-
ing the national agenda, all stakeholders (Public – private –
youth – citizens) must join together to further promote the
attractiveness of Cambodian tourism, as well as enhance the
prestige of Cambodia “Cambodia: Kingdom of Wonder”,
namely the Ministry of Tourism and the National Committee
for Clean City Assessment have prepared “4” documents for
supporting the contest movement and developed an online
voting assessment system (www.cambodiabesthospitality.org).
“One Staff, One Skill”
which allows the citizens and tourists to provide online com-
(4). Encouraging the use of information technology in tourism ments (through linking to QR-Code): Service and Hospitality
sector (E-tourism). Provided by Tour Operators and Officials at International
Checkpoints for Tourists, etc. In celebration of the award of
In addition, we have the contest movement of “Clean City,
Cambodia-World Best Tourist Destination and the launching of
Clean Resort, Good Service, Best Hospitality” as the core to
the Best Hospitality Contest Movement, the Ministry of Tour-
encourage and increase the effective implementation of the
ism and the National Committee for Clean City Assessment
tourism development strategic plan, as well as tourism reform
plan to launch various important tourism programs (in addition
plan through launching the Clean City Contest Movement in
to programs and campaigns at present) as follow:
2011, and Eco-business Contest Movement in tourism sector in
2015.Particularly, today, with the high approval of the Royal
Government, through the letter No.516 SCHN.PK dated May
23

MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN

ment of people “People-Based Approach”, the Ministry of
Tourism will create a training and best hospitality supporting
program, named as “My Service, Your Smile” by encouraging
all relevant stakeholders, including public institutions and
private sector to make cooperation and develop the Best
Hospitality training programs for officials, youth, and their
staffs, who interact directly with customers and tourists
(including beers and wedding ceremony supporting staffs..
etc.). Meanwhile, to make this program successful, it re-
1000 diplomats and tourism experts attended
quires the support and sponsors from the relevant stake-
2016 ceremony for World`s Best Tourist
Destination awards

Continuing the promotional campaign “Cambodia: Kingdom of
Wonder” and the contest movement of “Clean City, Clean Re-
sort, Good Service, Best Hospitality”.

In collaboration with the relevant ministerial-institutions, the
Ministry of Tourism will create a permanent tourism program
under the name of “Cambodia-My Second Home” for welcom-
ing the long-stay tourists and senior tourists and plans to coop- Colorful ceremony highlighting Cambodia`s
erate with the Union of Youth Federation of Cambodia and cultural prowess and mythological beauty
relevant institutions to develop a program of “Cambodia: My
Homeland” under the slogan of “Everyone can go”, which is holders, private vocational training schools for the prepara-
the national program and contributes to pushing for a perma- tion of this training course.
nent program and encouraging the staffs, employees, employ-
In order to ensure the principle of transparency, the provi-
ers, students, and youth to possibly arranging their trips at
sion of services with honesty, not fraudulent to clients and
least 1 time per year, and a program of Cambodian Students-
visitors, the Ministry of Tourism encourages local tourism
Tourism Ambassadors to be aimed at increasing more volun-
businesses, relevant institutions, and private sector to set up
tary tourism activities in Cambodia.
a Code of Ethics for managing its employees to ensure the
In order to increase the benefits of this award, the Ministry of provision of professional and honest services.
Tourism plans to set up an Annual Photo Contest Program for
So far, the Ministry of Tourism has set up the Code of Ethics
tourist visiting Cambodia under the “Secret Trail of Cambodia”
and Code of Conduct for tour guides and already established
Program, which can be the tourists’ selfie photo or tourist des-
a system of monitoring the implementation of this profes-
tination photo contest in order to attract and promote the
sional, and will continue to inspire and help other areas to
online promotion on Facebook, which is a digital marketing and
set up this Code of Ethics.
promotion and to encourage to further love and conserve our
natural and cultural heritage. I have a great honor to respectfully inform that this celebra-
tion was attended by the relevant competent authorities,
Moreover, the Ministry of Tourism will launch the Tourism
ministries and institutions, tour operators, youth, national
Mobile App soon. To support the “Best Hospitality” Contest
and international organizations, and embassies with a total
Movement, while this movement is dependent on the involve-
of 1,000 people.
24

MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN
We strongly believe that in the name of an honorary mem-
ber of the European Tourism Academy, Cambodian tourism
will be well-developed and more European tourists will make
their visits to Cambodia, benefiting the socio-economic de-
velopment in a sustainable manner.

Last but not least, on behalf of the entire ceremony, and
myself, I would like to respectfully wish Samdech Techo
Prime Minister and Lok Chumteavs Kittipritbandit and their
families healthy, wisdom, and strength in order to lead and
develop Cambodia towards prosperity and happiness for the
people.

Finally, May I wish Samdech, Excellencies, Lok Chumteavs,
Ladies and Gentlemen the four gems of Buddhist Blessings:
Longevity, Nobility, Health, and Strength.

H.E. Minister of tourism Thong Khon states
th that World Best Tourist Destination Award
is is the vision of Prime Minister HUN SEN
the new world leader of development

I would like to seize this opportunity, on behalf of the Ministry
of Tourism, to express my profound gratitude to Samdech Akka
Moha Sena Padei Techo HUN SEN, Prime Minister of the King-
dom of Cambodia for usually paying high attention to leading
and encouraging Cambodian tourism development with sus-
tainability and responsibility, especially supporting the contest
movement of “Clean City, Clean Resort, Good Service, Best
Hospitality”.

On behalf of the Ministry of Tourism, I would like to deeply
thank H.E. Dr. Prof. Anton Caragea, President of the European
Council on Tourism and Trade, and his colleagues for awarding
the awards of “Cambodia-World Best Tourist Destination for
2016, and Cambodia-Favorite Cultural Destination for 2016”,
and the European Tourism Academy through Dr. Mircea Con-
stantinescu, President of the European Tourism Academy for
unanimously electing Samdech Techo Prime Minister as an
Honorary Member of the European Tourism Academy.
25

ACADEMICIAN MIRCEA CONSTANTINESCU: WE ARE
PROUD TO RECOGNIZE THE NEW EUROPEAN
ACADEMICIAN: SAMDECH HUN SEN

So it was clear from the beginning that an award for such an
outstanding personality should encompass his entire activity.

On the other side, some remarkable points in His Excellency
biography should be revealed:

At the age of 18, when other future leaders-to-be where still
in their infancy, he was already fighting for his country and
Academician Mircea Constantinescu presents for a better future of the Cambodian people. He realized that
the laudatio for the new academy member military victory, especially in a civil war, is only the beginning
H.E. HUN SEN, Prime Minister of Cambodia of a much difficult struggle to restore a peaceful and pros-
perous life to Cambodian people. This made him to be a
Laudatio for H.E. Samdech Akka Moha Sena Padei Techo- Hun
MAN OF ACTION
Sen, Prime Minister of Royal Government of Cambodia
EUROPEAN ACADEMICIAN His diplomatic intuition was extremely helpful in the domes-
tic and international arena. His strong belief in the win-win
Your Excellency Samdech Akka Moha Sena Padei Techo- Hun
strategy as the best strategy in most situations, was keeping
Members of the Cambodian Parliament and members of the
the country away from conflict, and in the middle of produc-
Cambodian Government,
tive dialogs.
HonWe traveled for almost 24 hours, flying more than 10.000
These traits made him to be a MAN OF DIALOGUE.
km. in order to bring to you, the people of the Cambodia, our
message of friendship, peace, tolerance and mutual under- A perfectly balanced and well documented PHD in Politics
standing, a message from the very heart of the Europe. from National Political Academy, had splendidly anchored
the political activities and first hand governmental experi-
We are here to award to His Excellency Samdech Akka Moha
ence with the knowledge and the sobriety of the research
Sena Padei Techo- Hun Sen, the title of HONORARY MEMBER
necessary to carry out an PhD Thesis.
of European Tourism Academy, member of the United Nations
Academic Initiative. This succesful coronation of the prescribed curriculum made
him a MAN OF REFLECTION.
For me this laudatio is a very special and heartfelt occasion.
Finally, he also had the intuition and the knowledge that the
We are talking here about the life and the activity of a great
economic development, the fight against poverty might be
national and international personality that mark indelibly the
closely linked to the tourism and to the preservation of the
past and present of Cambodia and will continue to give an im-
cultural heritage. We must note here a long and painstaking
petus to the future of Cambodia and the global world destiny.
activity of coordinating culture, tourism and development
The life and the activity of your extraordinary Prime Minister for more than 40 years, activity reflected not only in more
spans for almost the last five decades and is closely connected than 200 of speeches, works and allocutions but also in
to the history of the Cambodian nation and to the fight, exis- achievements that are speaking for themselves: from the
tence and hopes of the Cambodian people. During this period ashes of civil war Cambodia is proclaimed today by the inter-
of time Prime Minister Hun Sen was one by one: strong national community as a WORLD BEST TOURIST DESTINA-
fighter, versatile diplomat, powerful and visionary leader, play- TION.
ing on the internal and international arena an ever-growing
role.
26

ACADEMICIAN MIRCEA CONSTANTINESCU: WE ARE
PROUD TO RECOGNIZE THE NEW EUROPEAN
ACADEMICIAN: SAMDECH HUN SEN

From a coun-
try ravaged by
the conflicts
and hung e r,
the glory of
Cambodia`s
past was res-
urrected, an-
cient temples
like Preah Vihear restored to the nation and the country
crowned today as a FAVORITE CULTURAL DESTINATION in the
world.

What a road, what a journey, made possible by the efforts of
His Excellency Samdech Akka Moha Sena Padei Techo- Hun
Sen.

We may tell you many remarkable things about the complex
personality and the successful activity of your beloved and
remarkable Prime Minister, but we wanted to keep this Lauda-
tio focus on the main points that shaped the life and the ca-
reer of Academician Dr. HUN SEN.

To give the complete story of such a brilliant life will take us
weeks and months. I will just ask our newest academician to
uphold, as he did his entire life, the fundamental principles of
United Nations Academic Initiative and of European Tourism
Academy: to support education, to foster education, to encour-
age global action and citizenship via education development,
to uphold the system of higher education, to advance peace,
sustainability and development on world arena.

These are Your Excellency noble obligations as a member of
European Academy.

May they always guide your actions!

These procedures being concluded, according to the centuries
old academic protocol, I have the distinct pleasure to award
the Title of MEMBER OF HONOR and the Medal of Honor of
EUROPEAN TOURISM ACADEMY to His Excellency Samdech
Akka Moha Sena Padei Techo- Hun Sen, Prime Minister of
Royal Government of Cambodia.
27
28

Professor Dr. Anton Caragea- European Council on Tourism and Trade (speaking) and Academician
Mircea Constantinescu (extreme right in the photo) are announcing the decision of selecting H.E. Prime
Minister of Cambodia- Samdech HUN SEN as a WORLD LEADER OF TOURISM AND DEVELOPMENT

SAMDECH HUN SEN-PRIME MINISTER OF CAMBODIA RE-
CEIVES EUROPEAN TOURISM ACADEMY HONORARY TITLE
FOR LIFE TIME ACHIEVEMENTS
On the occasion of World Tourism Conclave, held between 11 In today`s world, a nation cannot project his external dimension,
and 13 June 2016, the members of European Tourism Academy and cannot imagine his diplomatic activity in the absence of pro-
had elected in vigorous appreciation H.E. Samdech HUN SEN moting his historic patrimony and boost his cultural prowess(….)
as honorary member of European Tourism Academy for his
Under Your Excellency leadership, the Government of Kingdom of
contribution to World Tourism Development and for upholding
Cambodia has for a long time recognized and abated the impor-
the values of cultural tourism on universal level during 2015-
tance of culture and tourism as key facilitators for the country
World Conference on Culture and Tourism.
development and international promotion.(..)
The official letter, announcing the felicitous addition to the list
Your Excellency has being true to his word and commitment and
of celebrated world personalities of the name of Cambodian
by protecting and promoting the incredible legacy left to us by
Prime Minister-Samdech Akka Moha Sena Padei Techo-HUN
the Khmer Kings of Angkor had helped the incredible resurgence
SEN was made public by the Office of the President of Euro-
of the Khmer people in XXI century.
pean Council on Tourism and Trade .

Cambodia was lifted from the brink of extinction to another hori-
The official decision, publicized by European Council on Tour-
zon of hope and future development and Khmer people is build-
ism and Trade encourages Cambodia to continue the protec-
ing today the new temples of Phnom Penh: a steel and glass city
tion of his tremendous cultural heritage and to use it as an
that will echo the buildings of the past.
education hub for all mankind: In the new millennium Cultural
and Historical Tourism becomes the beacon on which the life The letter inked and sealed by H.E. European Council on Tourism
of billions of peoples is improved and enriched. Cultural tour- and Trade President-Professor Dr. Anton Caragea and European
ism is today a part of nation building and an intricate part of Tourism Academy Director-Dr. Mircea Constantinescu for H.E.
the nation’s international image. Prime Minister of Kingdom of Cambodia concludes:
29

SAMDECH HUN SEN-PRIME MINISTER OF CAMBODIA
RECEIVES EUROPEAN TOURISM ACADEMY HONORARY TITLE
FOR LIFE TIME ACHIEVEMENTS

This is a statement of confidence in the bright
future of Khmer nation and practical measures
put in place, made your country succeeding in
the 2016- WORLD BEST TOURIST DESTINATION
AWARD competition and be accepted as FA-
VORITE CULTURAL DESTINATION for your na-
tions incredible weight of culture, history prow-
ess and contribution to humanity legacy.

This is a new momentous achievement for
CAMBODIA, a moment that is due to your exer-
tions.

United Nations Secretary
General-Ban Ki Moon and
H.E. Samdech HUN SEN
30

Professor Dr. Anton Caragea- European Council on Tourism and Trade (center photo) and Academician
Mircea Constantinescu (second plan) are announcing the decision of selecting H.E. Prime Minister of Cam-
bodia- Samdech HUN SEN as a WORLD LEADER OF TOURISM AND DEVELOPMENT

CEREMONY TO HONOR A NEW WORLD LEADER IN
DEVELOPMENT: ACADEMICIAN DR. HUN SEN

President Dr. Anton Caragea –European Council on Tourism This outstanding vision has being transformed in a general politic
and Trade, Academician Mircea Constantinescu, Director of and enacted under your leadership as a world instrument for
European Tourism Academy delivered a joint eulogy in the development during 2015- World Conference on Tourism and
Phnom Penh Peace Palace on the occasion of the award of the Culture ”.
prestigious title of ACADEMICIAN to Cambodia`s Prime Minis-
The Presidents of the two world tourism institutions – all of
ter Samdech Akka Moha Sena Padei Techo Dr. Hun Sen.
whom are themselves previous recipients of the Academician
World Tourism Institution-European Council on Tourism and title – were invited to address a joint eulogy for this year’s laure-
Trade President, Professor Dr. Anton Caragea, took part in the ate.
ceremony awarding the ACADEMICIAN title to Prime Minister
In his part of the speech, President Anton Caragea underlined
Samdech Akka Moha Sena Padei Techo Dr. Hun Sen in the
that Prime Minister of Cambodia -Samdech HUN SEN made it
Peace Palace in Phnom Penh, together with European Tourism
possible for the international community to carve out the first
Academy Director-Academician Mircea Constantinescu and
world level instruments in developing tourism, creating the basis
European Council on Tourism and Trade high ranking dele-
of sustainable tourism on the pillars of cultural richness, religious
gates: Pavel Avramoiu, Ioan Matei, ECTT Chairman -Mihai Prun-
tolerance and historical platform.
dianu.

In the new millennium Cultural and Historical Tourism becomes
The Kingdom of Cambodia Prime Minister has been awarded
the beacon on which the life of billions of people’s is improved
the HONORARY ACADEMICIAN title for “ in clear appreciation
and enriched. Cultural tourism is today a part of nation building
of your influential vision in carving cultural and heritage of
and an intricate part of the nation’s international image.
Cambodia as conducive instruments in building tourism and in
In today`s world, a nation cannot project his external dimension,
insuring development for your people.
and cannot
31

CEREMONY TO HONOR A NEW WORLD LEADER IN
DEVELOPMENT: ACADEMICIAN DR. HUN SEN
imagine his diplomatic activity in the absence of
promoting his historic patrimony and boost his cul-
tural prowess.

All this policies being transformed in every day di-
mensions of international activity are fundamen-
tally linked to your visions, your thoughts and your
actions. You have succeeded in engraving your
name on the golden list of cultural protectors, of-
fering a special attention to historical patrimony of
your country and use it, and preserve it for the
benefit of the future generation.

Your Excellency is part of the special HUMANITY
PROTECTORS.

Leaders that are grasping the importance of tour-
ism as the most important part of diplomacy, inter-
national relations and raising national profile on world arena. Humanity congratulates a new world leader for
tourism and development: Prime Minister Samdech
These leaders must be supported and commanded and offered Akka Moha Sena Padei Techo Dr. Hun Sen.
as a general example, concluded his remarks ECTT President
Professor Dr. Anton Caragea.The award ceremony was pre-
ceded by a long discussion of the high ranking delegation with
Prime Minister of Cambodia -Samdech HUN SEN.

It was followed by a joint press conference of President Dr.
Anton Caragea Academician Mircea Constantinescu-Academy
Director and Dr. Thong Khon, Minister of Tourism of Cambodia,
country elected as WORLD BEST TOURIST DESTINATION and
WORLD`S FAVORITE CULTURAL DESTINATION for 2016.

President Professor Dr. Anton Caragea and Academician
Mircea Constantinescu also wrote a joint articles on this occa-
sion, articles published in several European and world newspa-
pers. They highlight the message of hope that Cambodia has
sent to the world as the country: was lifted from the brink of
World Tourism Institute head, President Professor Dr.
extinction to another horizon of hope and future development
Anton Caragea conferess with H.E. Cambodia`s Prime
Minister Samdech Akka Moha Sena Padei Techo -
and Khmer people is building today the new temples of Phnom
Academician Dr. Hun Sen
Penh: a steel and glass city that will echo the buildings of the
past.This statement of confidence in the bright future of Khmer This is a new momentous achievement for CAMBODIA, a moment
nation and practical measures put in place, made your country that is due to your exertions.
succeeding in the 2016- WORLD BEST TOURIST DESTINATION
The membership in the European Tourism Academy is awarded
AWARD competition and be accepted as FAVORITE CULTURAL
every year to honour exceptional work performed in the service
DESTINATION for your nations incredible weight of culture,
of world culture, tourism development and protection of histori-
history prowess and contribution to humanity legacy.
cal patrimony.
32

EUROPEAN COUNCIL ON TOURISM AND TRADE
GENERAL ASSEMBLY 2016
33

EUROPEAN COUNCIL ON TOURISM AND TRADE
GENERAL ASSEMBLY 2016

On June 11, 2016, the General Assembly of the European Coun-
cil on Tourism and Trade (ECTT), has taken under consideration
the list of candidates for WORLD BEST TOURIST DESTINATION
for 2016.

Scrutinizing of the candidature files was made, in the initial
stages, by the European Tourism Academy team, who drafted a
preliminary report disseminated among the ECTT members.

Academician Dr. Mircea Constantinescu, Director of European ECTT President-Dr. Anton Caragea has
Tourism Academy, presented the list of candidates and the list welcomed his guests on 2016 General Meet-
of reports and accompanying evaluations for each of the 30 ing of European Council on Tourism and
countries registered candidatures. Trade on Palace of Parliament for electing
WORLD BEST TOURIST DESTINATION IN 2016
Academician Mircea Constantinescu stressed the need for a
strict observance of Chatham House rules of discretion, and the decision of ECTT President-Professor Dr. Anton Caragea.
also presented the report asking for a candidate country to be
The second day (12 June 2016) of the debate for the WORLD
disbarred, for not being able to comply with the rules and regu-
BEST TOURIST DESTINATION AWARD FOR 2016 saw Professor
lation of World Institution-ECTT.
Dr. Anton Caragea, President of European Council on Tourism
The motion was adopted and the analysis of remaining 29 and Trade (ECTT) presenting the main report, encompassing
countries in competition for WORLD BEST TOURIST DESTINA- the decision that emerged as the victorious candidate.
TION continued.
The report was titled: CAMBODIA: THE LAND OF MAGIC- THE
ECTT Chairman –Mihai Prundianu stated for the audience the PLACE WHERE GOD`S AND KINGS BUILD THE WORLD!
remarkable achievements of the 2015 award winner-The Fed-
He proposed the Kingdom of CAMBODIA as the winner of
eral Democratic Republic of Ethiopia who capped 1 million
WORLD BEST TOURIST DESTINATION FOR 2016 and as receiver
tourists supplementary and derived tourism income in the
of the FAVORITE CULTURAL DESTINATION distinction for 2016.
margin of 2 billion dollars. Addis Ababa became the most rap-
idly growing city in Africa in the number of tourists. The report noted the reasons for awarding WORLD BEST TOUR-
IST DESTINATION FOR 2016 PRIZE to CAMBODIA:
Ethiopia enjoyed also a large presence in the media with over
120.000 tourism related articles promoting the country as the The excellent preservation of humanity landmarks such as: the
FAVORITE CULTURAL DESTINATION. Temple of Preah Vihear- the heart of ancient Indochina.
The temple outstanding history can be traced to the 9th cen-
Ethiopia has being, surpassing all the countries in the region in
tury, when the hermitage was founded.Today the site is par-
terms of tourism, appreciated Academician Mircea Constan-
ticularly well-preserved and is offering to the visitors an out-
tinescu.
standing vision of
ECTT President-Professor Dr. Anton Caragea marked also the grandeur, thanks to
world tourism institution determination to continue a special his exceptional for
relation with Ethiopia that we come to know and love and who the quality of its ar-
entered in our hearts forever, concluded Professor Dr. Anton chitecture, which is
Caragea. With the acceptance of the report by Chairman Mihai adapted to the natu-
Prundianu on ETHIOPIA, the debate on the WORLD BEST TOUR- ral environment and
IST DESTINATION FOR 2015 was declared opened according to the religious function
34

EUROPEAN COUNCIL ON TOURISM AND TRADE
GENERAL ASSEMBLY 2016
of the temple, as well as for the exceptional quality of its All these regions and national parks are a model of achieving
carved stone ornamentation. The Siem Reap province is home ecological and green tourism that must be recognized through-
to the majestically and unique Angkor Archaeological Park – out the world.
the residence of the Khmers Kings from 9th to 15th century.
New prominent landmarks are to be added to UNESCO list such
Today this incredible humanity legacy, stretching over some as: Angkor Borei and Phnom Da, the former celebrated as the
400 sq.km, including forested area, Angkor Archaeological Park ancient capital of Kingdom of Cambodia under the name of
contains the magnificent remains of the different capitals of Vyadhapura and pace at the confluence of Mekong and Stun
the Khmer Empire, from the 9th to the 15th century. Sla Ku. This is now home to perfect archaeological treasures
like sculptures and stones star-shaped called stelae.
They include the famous Temple of Angkor Watt and Angkor
Thom, the Bayon Temple with its countless sculptural decora- Phnom Da is famous for his caves, the mud tower and the all
tions. sought Ashram Maha Rosei, made in long standing stone and
celebrated as a model of architectural ingenuity made out of
All this sites were recognized as being of world significance and
interior monk housing units blending in the exterior wall.
registered as UNESCO World heritage monuments.
Udong is the former capital of Royal Cambodia in 17th century
The rich cultural and historical legacy of Cambodia is not lim-
from 1740 to 1746.
ited to the previous presented list.
Udong is now a perfect example of a sprawling royal city, but
In order to fully grasp the natural potential of Cambodia natu-
also a royal necropolis gathering the funerary temples of kings
ral parks and natural reservations we must look at the poten-
that offered to Cambodia a chance of survival in the country
tial of these regions designated in 1993 Royal Decree on the
darkest times.
Protection of Natural Areas.
Udong is the proof of the resilience and endurance of Khmer
They are encompassing 23 protected areas, which at the time
spirit in time of peril and dangers.
covered more than 18% of the country’s total land area. The
royal decree divides the areas into four distinct categories: The project ONE VILLAGE/ONE PRODUCT designed to promote
natural parks (sometimes described as ‘national parks’), wild- social fair tourism, to sustain rural production and to bring
life preserves, protected scenic view areas (sometimes de- about the rebirth of traditional craftsmanship created and pro-
scribed as ‘protected landscapes’) and multi-purpose areas. moted by H.E. Samdech Akka Moha Sena Padei Techo HUN
SEN, Prime Minister of Cambodia , is a perfect way of sharing
Cambodia is also home to rarely and valuable Ramsar sites
revenue, growing income and supporting marginal and rural
rated accordingly to RAMSAR CONVENTION of June 1999:
communities development.

A stretch along the Mekong River approximately 37 km long
The way in which social-tourism has become the base for local
and 14,600 hectares in Stung Treng Province
economic development, for empowerment of remote commu-

Boeng Chhmar and associated river system and floodplain, nity and supporting educational and vocational projects bene-

28,000 hectares in Kampong Thom and Siem Reap provinces fiting the communities, makes social-fair tourism, the lesson

(part of a designated multiple use area) that today-the KINGDOM OF CAMBODIA is offering to the
world.
Koh Kapik and associated islets, 12,000 hectares in Koh Kong
province (part of a designated wildlife sanctuary). The ongoing development and protection of cultural, religious
and historical shrines of the Kingdom of Cambodia, the trans-
Giving tourists access to outstanding and pristine nature and formation of Angkor Region into a historical and spiritual cen-
the opportunity to explore nature, to contribute to ecological ter, offering to the visitors a glimpse into rich culture and heri-
preservation, and the opportunity to visit extraordinary places. tage of peoples of Cambodia.
35

EUROPEAN COUNCIL ON TOURISM AND TRADE
GENERAL ASSEMBLY SELECTS
WORLD BEST TOURIST DESTINATION IN 2016
The preservation of outstanding historical and cultural heritage
in the form of the former capital of the Kingdom of Cambodia,
the Angkor cultural complex, an ample palatial complex from
the 9th Century, offering an incredible sense of magnificence
of one of the Asia greatest empire.

Today, Cambodia offers tourists bound for the country a rich
and perfect open air collection with a rare presence of histori- 28 countries representatives analyzed the
cal and archaeological treasures that educate and enrich the candidatures for WORLD BEST TOURIST
world. DESTINATION IN 2015

The KINGDOM OF CAMBODIA is also a perfect center for river fTaking the floor, President Dr. Anton Caragea asked for a final
trips and adventure tourism, offering large areas suitable for vote and European Council on Tourism and Trade Assembly
this special kind of tourism, and the necessary infrastructure to unanimously, agreed to bestow the WORLD BEST TOURIST DES-
welcome the adventure seeker, its safety and peace, makes the TINATION STATUS FOR 2016 TO KINGDOM OF CAMBODIA and
country, one of the world’s top adventure river destinations to declare CAMBODIA- THE FAVORITE CULTURAL DESTINATION
that make the KINGDOM OF CAMBODIA as a perfect cultural in 2016.
class destination.
The meeting was also presented with the Official Letter, from
Mr. Pavel Avramoiu, Director for Hotel Management and the Samdech Akka Moha Sena Padei Techo HUN SEN, Prime
Evaluation at European Council on Tourism and Trade, outlined Minister of Kingdom of Cambodia.
the impressive potential for development that Kingdom of
Cambodia is presenting. The world gathering (including ECTT members and accredited
ambassadors and diplomats) was presented with a warm sa-
Cambodia, now proclaimed WORLD BEST TOURIST DESTINA- lute and invitation from acting Minister of Tourism Mr. Chea
TION, must transform this perfect opportunity and universal Bora, for a mission of high ranking officials of the European
limelight in a base for attracting investors in the field of hotels Council on Tourism and Trade, to present the WORLD BEST
and hospitality to cater for the millions that will find their ways TOURIST DESTINATION AWARD in Phnom Penh, in person, to
to the KINGDOM OF WONDERS and LAND OF MAGIC! His Excellency Samdech Akka Moha Sena Padei Techo HUN
SEN, Prime Min-
This is an incredible occasion for all ASEAN regions, an opportu-
ister of Kingdom
nity to place regions cultural and historical patrimony at the
of Cambodia,
fore and to make Cambodia the center for medium and long-
European Acade-
term trips that will bring travelers to the magic of Indochina.
mician and out-
With open sky`s policies enacted by Samdech Akka Moha Sena standing person-
Padei Techo HUN SEN, Prime Minister of Kingdom of Cambo- alit y in wor ld
dia, the country has become the center of ASEAN future devel- tourism, today.
opment, concluded his speech World Tourism Institution Direc-
tor Pavel Avramoiu.

It is appropriate for Europe to express its commitment to, and On the front of the voting urne: Professor Dr. Anton
appreciation for Asia by crowning CAMBODIA as THE FAVORITE Caragea MA, FINS, ETA present the report for
CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINA- 0AMBODIA!
TION FOR 2016 stated the ECTT Director Ioan Matei.
36

EUROPEAN COUNCIL ON TOURISM AND TRADE
GENERAL ASSEMBLY SELECTS
WORLD BEST TOURIST DESTINATION IN 2016
The final note of ECTT 2016
Assembly was stroke by Pro-
fessor Anton Caragea, Presi-
dent of the European Coun-
cil on Tourism and Trade
who emphasize the impor-
tance of the moment: the
most important WORLD
TOURISM PRIZE was en-
trusted to peoples of CAM-
BODIA.

CAMBODIA has arisen from
ashes of nefarious time and
is today a perfect destina-
tion crowned in the diamonds of Mekong, endowed with the
beauties of Siem Reap and Battambang and made immortal by PREAH VIHEAR Temple and World Heritage site
the works of Gods and Kings at Angkor. has brought WORLD TOURISM DESTINATION
status to Cambodia
Leading by example, is always the motto of European Council
and Tourism and Trade and the acceptance of the invitation for
a familiarization visit of high-ranking members of European
Council on Tourism and Trade to CAMBODIA is a proof of this

ANGKOR VAT Temple: stairways to heaven

enduring truth. CAMBODIA is a perfectly safe and outstanding
destination that will forever mark your heart!

Today all world tourism experts expressed their confidence in
the potential and future of tourism in CAMBODIA, let`s follow
their example and discover THE WORLD BEST TOURISM DESTI-
NATION in 2016- concluded Professor Anton Caragea, Presi-
dent of the European Council on Tourism and Trade.
37
38

WE WILL ALWAYS SUPPORT ETHIOPIA AND AFRICA IN
THEIR MARCH FOR DEVELOPMENT AND BETTERMENT-
PRESIDENT ANTON CARAGEA

President Anton Caragea has hosted the 2016 Africa Day cele- President Dr. Anton Caragea and Prime Minister
bration, on June 1st at the Diplomatic Club, a moment that is of Ethiopia Academician Hailemariam
the culmination of the celebrations of Africa month in May Desalegns carving a better future for Africa!
2016, across Europe and European Council on Tourism and
Trade member countries.

“Africa Day provides an opportunity for us to celebrate our
Lalibela must be the center of religious pilgrimage and cultural
African efforts in promoting tourism in the continent, to foster
tourism offering to world tourists the complex healing experi-
development, to insure the tourists that Africa is a safe, aston-
ence of cultural legacy, religious special atmosphere and faith
ishing and welcoming destination.
imbued air.

We will always love Ethiopian people and support Ethiopian
Africa Day is celebrated annually on 25 May, within the African
tourism development and country growth and affirmation in
continent to mark the formation of the Organisation of African
the world.” said President Caragea.
Unity on 25 May 1963 and the African Union in 2002 and the
progress made by the continent since then to advance democ- The Federal Republic of Nigeria Ambassador express clearly the
racy, peace, stability and socio-economic development via feelings of the participants: We love ECTT ! for what opportuni-
tourism betterment. ties and occasions had brought to Africa.

The ceremony, held under European Council on Tourism and More than 100.000 jobs are now created in the last two years,
Trade banner, has brought together representatives from tour- in African tourism sector, and all this is a recognition of the
ism institutes, research centers, diplomatic centers from across efforts carved out by European Council on Tourism and Trade
the continent. to promote our continent.

Nigeria, Benin, Mali, Sudan, Senegal and Congo Brazzaville are Not only Ethiopia and Zimbabwe benefited, but all the nations
among the countries that have sent delegates to the celebra- of the region have being encouraged in developing tourism and
tion. tourist were enlisted in discovering African continent!

European Council on Tourism and Trade joined the efforts to Thank you Professor Caragea !, concluded the ambassador.
foster the trade and tourism exchanges between the continent
and the international community.
39

WORLD TOURISM INSTITUTE-EUROPEAN COUNCIL ON
TOURISM AND TRADE PARTAKE IN WORLD WILDLIFE
CONFERENCE

African elephants will dominate the discussions at the upcom- Government of Zimbabwe receive the official accolade of
ing World Wildlife Conference, which will have the largest World Best Tourist Destination in 2014 for his efforts in pro-
agenda on protecting wildlife, organizers publicly announced tecting Southern Africa wildlife.
on Thursday ( according to world tourism institution-European
Council on Tourism and Trade Press Note).
Scanlon also pointed to a surge in the illegal trafficking of the
The conference, officially known as the 17th Conference of the
pangolin, saying this must be stopped.
Parties of the Convention on International Trade in Endangered
Species of Wild Fauna and Flora (CITES), will come up with Scanlon acknowledged progress made in the fight against wild-
measures to combat illegal trade in endangered species, CITES life trafficking but said threats still exist. He stressed the need
Secretary General John Scanlon said at a press briefing in Jo- to address where the animals and plants are trafficked from,
hannesburg. The conference will be held in Johannesburg be- along the way and their destination.
tween Sept. 24 and Oct. 5.
European Council on Tourism and Trade (ECTT) had always
“CITES meeting are sometimes robust and intense as stakes are being at the fore front of African conservation efforts imposing
high. clear guidelines for states candidates or awardees of World
Best Tourist Destination status or receivers of World Capital of
We expect that this conference will have the largest agenda we
Culture and Tourism appellative.
ever had. We will talk about trade controls of over 500 species
of animals and plants,” Scanlon said. ECTT guidelines marked clearly the importance of conservation
efforts and preservation of natural patrimony and combating
He said African elephants will dominate the discussions with
poaching and illegal hunting.
contradicting proposals.
Zimbabwe, one of the receivers of the WORLD BEST TOURIST
Scanlon said African elephants attract much attention in terms
DESTINATION status in 2014, had managed to stop the decline
of proposals for their protection and whether to allow ivory
of his elephants population reaching now a population of more
trade, domestics markets and stockpile of ivory.
than 80.000 elephants, one of the greatest in Africa.
He said there will also be discussions about sharks, timber,
OFFICE THE PRESIDENT OF EUROPEAN COUNCIL ON TOURISM
lions and pangolins.
AND TRADE (ECTT)
40

DALI HAUTE PARFUMERIE IS THE CREATOR OF WORLD
FAVORITE PERFUME IN 2017
On the occasion of Europe Day 2017, France has received a Having your own signed Salvador Dali perfume in your house is
new recognition as the center of world culture and lifestyle without doubt the greatest gift that Dali Haute Parfumerie is
with the title of CREATOR OF WORLD FAVORITE PERFUME offering to the aficionados of high end perfumes.
being saliently ascribed to DALI HAUTE PARFUMERIE.
But the magic doesn’t stop at the bottle!

The perfume bottles of Dali Haute Parfumerie are the chalice
The Perfume is from 17th century onwards an intricate part of that is protecting the fragrances carved by one of the world`s
European culture and must be inscribed as a part of tourism best perfume artists, fragrances that will invite you on a voyage
development as tourists are across the essences
attracted by magic places of life.
where perfume is made and
Inside every Dali
by perfume artists.
Haute Parfumerie
Today the quest for exclu- fragrance you will
sive perfumes, for the se- find the rarest raw
crets of the perfume crea- materials and sub-
tors has a new address: Dali stances in the per-
Haute Parfumerie, World fume industry rang-
Favorite Perfume in 2017, ing from: absolute
based in Paris. ambrette, orange
blossom absolute,
Dali Haute Parfumerie has
musk, patchouli of
just being honored with the
I n d o n e s i a ,
title of World Favorite Per-
ylang-ylang, so
fume for 2017, in apprecia-
many natural aro-
tion of his original interpre-
mas and essences
tation of exceptional jewels
that will instantly
created by Salvador Dali
transport you in a
from which aroused the
oneiric voyage.
inspiration for creating
unique perfumes, carved by In the official letter
the world famous perfume maker: Alberto Morillas. penned for Mr. Jean-Pierre Grivory, President Director General
of COFINLUXE (the parent company of Dali Haute Perfumerie)
Dali Haute Parfumerie has being inspired by the jewels collec-
on May 9, 2017, on Europe Day and announcing Dali Haute
tions created by the artist and now the exceptional perfume
Parfumerie as World Favorite Perfume in 2017 is noted that:
bottles are transformed in works of art, the jewels on the cap
have to be preserved and kept in house for generations to «Starting today DALI HAUTE PARFUMERIE is receiving the pre-
come. cious recognition of quality for cosmetics and perfume’s indus-
try and a sign of trust on international markets as the WORLD
It was Mr. Jean-Pierre Grivory, President Director General of
FAVORITE PERFUME FOR 2017.On May 9, on the EUROPE DAY,
Cofinluxe that harbored the bold idea to launch a new luxury
when we are celebrating the values of our continent and all
perfume brand, based on the artistic creations of Salvador Dali.
that our peoples are producing and in the presence of diplo-
matic corps accredited to our institution we have publicly
A visionary decision that ascribed DALI HAUTE PARFUMERIE on
the road to universal recognition and success. signed the decree conferring the official title of WORLD FA-
VORITE PERFUME FOR 2017 to DALI HAUTE PARFUMERIE.
41

On this occasion, Dali Haute Par-
DALI HAUTE fumerie was recognized as an
intricate part of the perfume
PARFUMERIE IS THE world history receiv-

CREATOR OF WORLD FA- ing INTERNATIONAL QUALITY
AWARD for his determinant role
VORITE PERFUME IN 2017 in promoting research and devel-
opment on the cosmetic and
From today DALI HAUTE PARFUMERIE fragrances will be used
fragrance industry on a world
for protocol gifts, product tasting, for brand presentations, for
level.
international delegations and international events related to
tourism, trade and diplomacy across the world, promoting In 2017 DALI HAUTE PARFUMERIE has launched a series of
Europe industriousness, innovation spirit and cultural prowess. Salvador Dali inspired perfumes and art works.

European Council on Tourism and Trade proudly crowned Dali For the first five Eaux de perfume symbols were chosen which
Haute Parfumerie for the unique and astute spirit of promoting Dali appreciated and widely used: an eye (Regard Scintillant de
the European, but also universal values of Salvador Dali crea- Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie),
tions and encapsulating in his perfumes the French spirit, the goblet (Calice de la Seduction Eternelle), hand (Melodie du
European culture and the magic of a great perfume artist Al- Cygne de la Main) and the clock (Fluidite du Temps Imaginaire).
berto Morillas».
Another reason for being awarded THE INTERNATIONAL QUAL-
For orders and special request ITY AWARD was the company perfect Corporate Social Respon-
kindly consult the list of Official sibility strategy that made the name of Dali Haute Parfumerie a
Distribution and Partners of DALI recognised identity brand that supported diplomatic activities,
HAUTE PARFUMERIE or contact Europe image and cultural potential, placing the name of Salva-
direct Orders Department at: +33 dor Dali one more time in the spot light as a cultural creator
1 55 37 71 72. and intricate part of Europe and world potential.

INTERNATIONAL QUALITY AWARD CONFERRED TO DALI
HAUTE PARFUMERIE PRESIDENT JEAN PIERRE GRIVORY
On the rostrum of Perfume, History conference was high-
DALI HAUTE PARFUMERIE has succeeded in garnering the lighted the creative potential of DALI HAUTE PARFUMERIE
limelight on the Perfume History conference scene. creator and imagination driving force behind this success
namely Mr. Jean Pierre
After earlier this year being
Grivory.
nominated the World Favourite
Perfume, the perfume industry is President Jean-Pierre
proud to be reconnected with Grivory, creator of Cofinluxe,
perfume role in history and cul- a house hold name in French
ture, from ancient Egypt, where perfume industry for more
perfume was recognized as the than three decades, is the
gift of Gods and Pharaoh’s and driving force of the new
inscribed on pyramids walls to experiment shaping the fu-
ancient Rome to our days. ture of perfume industry:
uniting art and perfume
The leader and trend setter in this field of promoting perfume
craftsmanship in order to create long-lasting products cele-
as a part of the high-life and culture potential booster is Dali
brated across the world.
Haute Parfumerie the winner of 2017 World Favourite Perfume
42

INTERNATIONAL QUALITY AWARD CONFERRED TO DALI
HAUTE PARFUMERIE PRESIDENT JEAN PIERRE GRIVORY

WHY WE LOVE DALI-
GRAMME COLLECTION?
Recently the world renowned DALI HAUTE PARFUMERIE
launched a new perfume collection inspired by the perennial
love story between Gala and Salvador Dali, a love story that will
become iconic for XXI century passions and now will become
the launching point for a new legendary per-
fume: DALIGRAMME COLLECTION.

The five compositions of the Daligramme collection are
named: Ma Flamme, Ma Muse, Ma Vie, Ma Reine, Ma Force
and signed by four talented perfumers: Mathilde Bijaoui, Amé-
lie Bourgeois, Alexandra Carlin and Véronique Nyberg.

As all the creation of the famous DALI HAUTE PARFUMERIE we
cannot but fall in love with the powerful cocktails of aromas,
fragrances and the fabulous stories behind all this perfumes
destined to conquer the imagination of all who think as Salva-
dor Dali once that life must be lived and dreamed .

Here are the stories behind all these perfumes as the creators
of the new line of DALIGRAMME COLLECTION envisioned.

President Jean-Pierre Grivory, creator of
Cofinluxe, a house hold name in French
perfume industry for more than three
decades, is the driving force of the new
experiment shaping the future of perfume
industry

INTERNATIONAL QUALITY AWARD by European Tourism Acad-
emy is crowning the companies that are creating the history of
our times in term of quality, innovation incorporated and re-
spect for environment coupled with strong CSR strategy on a
global level.
43

PRESIDENT DR. ANTON CARAGEA INVITES
DIPLOMATS ON THE 2016 DIPLOMATIC TRIP
Another argument weight in was the opening of an extraordi-
nary resort and hospitality complex in the area: PUFLENE RE-
SORT.

This resort was to become the gravity center of our activities,
to discover Danube Delta, and also our night base for a won-
derful meal and recuperation after travel.

H.E. President Anton Caragea welcomed by Mr. The diplomats program was coined, with the help of PUFENE
Mihai Puflene Chairman of PUFLENE RESORT RESORT Director, Mr Mihai Puflene, a man in loved with the
and Danube Delta expert. Danube and passionate about Danube Delta.

The program encompassed, during day time, regular trips, that
A group of diplomats from nine countries, officially accredited
allowed diplomats to discover magnificent areas like: Murighiol
to European Council on Tourism and Trade, travelled from Bu-
Danube front, the lake Uzlina, the largest lake and a perfect
charest to Tulcea and from there to Danube Delta from August
fish reserve, the boats rolled also to the Lake Isac and Lake Isac
20-25 to explore the rich natural patrimony of the grassland
2, natural reserve of mangrove and typical vegetation, Litcov
during the Europe Cultural Discovery Tour initiated by H.E.
Channel and famous Crisan village, bedecked with traditional
President Professor Dr. Anton Caragea.
houses painted in blue and home to Russian minority in the

The 2016 Summer Diplomatic Trip has brought together diplo- Danube Delta.

mats officialy accredited to European Council on Tourism and
Diplomats also enjoyed the trips to Sulina arm of Danube and
Trade.
finally, to the Letea Forest, UNESCO natural preserve, unique in

The Summer Trip for Diplomats, a yearly event, hosted by the world.The five days journey of discovery and travel where

The European Council on Tourism and Trade has taken place crowned also by relaxation time.

between 20-25 August 2015, in the framework of DISCOVER
EUROPE program.

The DISCOVER EUROPE program is aimed at giving an opportu-
nity for diplomats posted in Europe to get acquainted with new
areas of our continent, to familiarize themselves with the rich
customs and traditions of diverse regions of Europe and to also
enjoy themselves in a few days of active relaxation.
PUFLENE RESORT Complex was the generous
This year our main destination and that of the nine ambassa- host of 2016 Summer Diplomatic Trip
dors and their families, invited for the cruise, was Danube
Delta, tell us Professor Dr. Anton Caragea, the President Ambassadors took full advantage of this time enjoying the PU-
of European Council on Tourism and Trade and we have many FLENE RESORT many facilities like gym, wading pool and mas-
reasons for our decision to select Danube Delta as our destina- sage therapy and most of all, indulge in the culinary creation of
tion. the master chef of the complex.

We have previously organized a similar discovery trip during The diplomatic trip to Danube Delta was a new success of the
2011 and I was remembering, with pleasure, the enthusiasm DISCOVERY EUROPE program, started in 2008 by The European
that ambassadors put in the discovery of the area and we want Council on Tourism and Trade and will be followed this au-
also to place in our program new and new destinations of Da- tumn by a discovery trip to Republic of Moldova, stated H.E.
nube Delta. Professor Dr. Anton Caragea.
44

PRESIDENT DR. ANTON CARAGEA INVITES
DIPLOMATS ON THE 2016 DIPLOMATIC TRIP

PUFLENE RESORT had offered diplomats a
large array of leisure and fitness opportu- 20 hectares of land are encompassed in the
nities huge domain of PUFLENE RESORT

Typical Danube Delta house This is the magic of DANUBE DELTA as
diplomats have seen it

Stuffed pike: a famous emperors dish was
Carp Binge an incredible culinary dish served during diplomats trip

.
45
46

THE WORLD SPEAKS ABOUT CAMBODIA
WORD BEST TOURIST DESTINATION FOR 2016

Outstanding natural beauty, dramatic
landscapes and ancient culture have The country has been praised for its out-
given The Kingdom of Cambodia the title standing natural beauty, dramatic land-
of the World’s Best Tourism Destination scapes and ancient culture, leading the
for 2016. European Council on Tourism and Trade
to select it out of 31 countries as this
year's top holiday spot.

Breaking News: Cambodia voted world
best tourist destination for 2016 by Euro-
pean Council on Tourism & Trade

The second day (12 June 2016) of the de-
bate for the WORLD BEST TOURIST DESTI-
NATION AWARD FOR 2016 saw Professor
Dr. Anton Caragea, President of European
Council on Tourism and Trade (ECTT) pre-
senting the main report, encompassing
PHNOM PENH, June 16 (Xinhua) -- The the decision that emerged as the victori-
European Council on Tourism and Trade ous candidate.
(ECTT) has named Cambodia as the World The report was titled: CAMBODIA: THE
Best Tourism Destination for 2016, said its LAND OF MAGIC- THE PLACE WHERE
press release issued late Wednesday. GOD`S AND KINGS BUILD THE WORLD!
Some 30 countries joined the competition He proposed the Kingdom of CAMBODIA
for the illustrious award this year, the as the winner of WORLD BEST TOURIST
press release said, adding that Cambodia DESTINATION FOR 2016 and as receiver of
presented its report for the competition the FAVORITE CULTURAL DESTINATION
under the title "Cambodia: The Land of distinction for 2016.Taking the floor,
Magic-The Place Where Gods And Kings President Dr. Anton Caragea asked for a
Build The World!". final vote and European Council on Tour-
Cambodia took the top spot in awards ism and Trade Assembly unanimously,
thanks to its rich cultural and historical agreed to bestow the WORLD BEST TOUR-
legacy and outstanding natural beauty. IST DESTINATION STATUS FOR 2016 TO
KINGDOM OF CAMBODIA and to declare
CAMBODIA- THE FAVORITE CULTURAL
DESTINATION in 2016.
47

THE WORLD SPEAKS ABOUT CAMBODIA
WORD BEST TOURIST DESTINATION FOR 2016

It is time to brush up on your Khmer, the
national language of Cambodia, because
The European Council on Tourism and Trade the Asian nation has been named as the
(ECTT) has named Cambodia as the World World's Best Tourism Destination for
Best Tourism Destination for 2016. 2016.
Some 30 countries joined theand competition It was given the award by the the Euro-
Turkmenistan Ashgabat –the perfect
for the illustrious award this year, anvisited
ECTT by European pean Council on Tourism and Trade, who
places on Central Asia
press release issued lateonWednesday said, praised its outstanding natural beauty,
Council Tourism and Trade President
adding that Cambodia presented its report dramatic landscapes and ancient culture.
for the competition under the title Thirty-one countries were considered for
'Cambodia: The Land of Magic-The Place the illustrious award this year, with Cam-
Where Gods And Kings Build the World!'. bodia coming top of the pile.
Cambodia took the top spot in awards ow-
ing to its rich cultural and historical legacy
and outstanding natural beauty.
"Cambodia is a perfectly safe and out-
standing destination that will forever mark The European Council on Tourism and
your heart," said Professor Anton Caragea, Trade (ECTT) has named Cambodia as the
president of the Bucharest-headquartered World Best Tourism Destination for 2016,
ECTT, which consists of 28 European coun- said its press release issued late Wednes-
tries as members. day for the influential tourism designa-
Cambodia is renowned for two cultural sites
in the UNESCO's World Heritage List.

Cambodia was named the “World’s Best
Tourism Destination” for 2016 at the annual
general assembly of the European Council
Cambodia has been as the World Best
on Tourism and Trade.
Tourism Destination for 2016. Home of
Marking the first time the country has re-
the famous Angkor Wat, the title has
ceived the prestigious award, Cambodia was
been conferred by The European Council
selected from a field of 30 countries that en-
on Tourism and Trade (ECTT).
tered the annual competition, taking top
30 countries participated in this prestig-
post for “its rich cultural and historical leg-
ious annual competition, where in Cam-
acy” and natural beauty.
bodia presented its report for the compe-
Its well-preserved antiquities, including the
tition under the title 'Cambodia: The Land
Unesco World Heritage sites of Angkor Wat
of Magic-The Place Where Gods And
and Preah Vihear temple were given special
Kings Build the World!'.
mention. It also received praise for its 23
Cambodia took the top spot in awards
protected areas which give tourists access to
owing to its rich cultural and historical
outstanding and pristine nature.
legacy and outstanding natural beauty.
48
49
50
51
52

Turkmenistan and Ashgabat –the perfect
places on Central Asia visited by European
Council on Tourism and Trade President