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In Story

and Picture

75th Anniversary

George Washington



A Friendly Store
for Appleton
~HERE were five em ployees needed w hen Geenen's began to
~do busi ness in 1896; th e store a nd its stock we re small. T oday,
a rema rkable cha nge has been broug ht abou t. It requ ir es many
t im es t hat num ber of ca pable salespe rsons, office wor kers a nd de-
pa rtm ent heads to ope rate thi s stead ily grow ing depa r t ment sto re.
Ye t, throug h a ll th e year s of improve ment s, enlargem en ts,
a nd changes, th e Geenen idea l of bette r me rcha ndi se, fairly sold
at low e r prices has been ma in ta ined, but t he Gee nen policy of
c;erv ice, Q ua li ty a nd L ower P rices continues.
Thi s is th e t hir ty-s ixth yea r of Geen en's growt h ; we a re
proud of it. At t he sam e tim e we are proud of Appleton on th e
occasion of it s seventy-fifth a nni ve rsa ry . Cong ra tu la ti on s, a nd
t han k you fo r t r eating us so well! Ou r H ope-May we a lways
l\IERIT your pa t ronage .

You're .i.\lways Welcome Here


Founded on

Built by

Sustained by
Good Will


OUR home grocer of t oday is many times more Yalu ablc as the servant
of your home than t he mer('hant in his can dle-l it store of. b111Tels and bins

seventy-fil·e ~·ear-s ago. P ackaged goods of t he best manufactur ers,
foods of t he finest quality, and displays that make shopping convenient, plus
indi-'<idual, personal attention to your needs, no matter h ow small, represent
progress t hat keeps pace wit h the Appleton of t oday.
No need to carry heavy bundles from d owntown . Apple ton Service
Stores shop for you by telep hone order as t hough you were selecting t h e
goods in p erson. 'l 'hey bring yom food to your home promptly, extend de-
se!·ving credit, anticipate your needs, learn y our especial ·wants and extend
many court esies born of a close friendship that ·only a home grocer can develop.
Appleton Service Stores own their p roperty, pay local taxes, ha ve a share in the community life,
contribute to local acti vities and share with t he p eople here the joy of a Seventy-fifth Anniversary
for th e Appleton t hey have h elped to build.


Wm. H . Becher Junction Store Schaefer's Grocery
t HI E. Hm·riso n St. 'l'e l. 5fl~ 1400 \V. Second St. 'l 'cl. 680- \\' 602 w. Colle ge Ave . Tel. 228

Keller's Food Market

Griesbach & Bosch 605 N. S upe rior St. T e l. 784 Scheil Bros.
500 N. R.ichmoncl S t . T e l . 4920 514 X . Appleto n St. Tel. 200
Kemp Grocery
<1-20 \ \'. \Vis . A vc. 'l'e l. 2069
C. Grieshaber Wichmann Bros.
1407 E. J o hn St. Tel. 482 Kluge Grocery 230 E. College Ave . Tel. 166
614 E. Hancock S t . Tel. 880

. \

For the whole family direct from the factory-Every day bargains ,
se '· Goods I

Ladies' and Misses' Ladies' Children's

Short Sleeve Slipons Two Piece Knit Ensembles
Skirt a nd s w eater to match Slipover Sweaters
Size 34 to 42 Size 14 to 20
All the n ew spring sh ades Ages 2 to 6
$1.95 to $2.95
$1.00 to $1.95 75c to $1.25
All Wool-$21.50 Men's Slipons
Boys' Slipons Extra Trousers-$3.50 U, V, and UV Necks I
U n ecks--V n ecks- UV n ecks
Size 28 to 34 TOPCOATS Sizes 36 to 46
All n ew s pring colors
In all the n ew shades
$21.50 Golf hose to match

$1.00 up 1'his cloth is m ade br t h e A ppleton

Woole n Mills $1.00 up
Established 1881 ~
So. Oneida
J KNITTING WORKS Establis h ed 1800



Neenah, Appleton, Kimberly, Niagara, Wisconsin
Niagara Falls, New York

APP J,ETON R EVIF.W . l 1 ublls hed sen1i- wee ld y ut 108 \\·. Co ll ege Ave., A1>1)le to11 , \\'is. Ente red l\t the 1>0st office ..t A1>1>l<!ton, Wis .,
second c lass matter.
F riday, April 29, 1932 APPLETON REVIEW 3

Aid Association for Lutherans

In Business APPLETON, Licensed in
Since 1902 WIS. U.S.A. and Canada

Legal Reserve Fraternal Life Insurance

International Home Office B uilding for Men, Women, and Children
This association was organized hel'c in 1902 and is now an international org·anization doing business
throughout the U. S. A. and Canada in the Lutheran Synodical Conferen ce with international head-
quarte rs here in Appleton, ·wis. The association covers its membe r·s with all kinds of insurance includ-
ing Term Insurance, Whole Life, Limited Payment Life, Lim ited Payment Similar t o Endowments at
any future attained age, Double Indemnity, Total Permanent Disability Benefit, Temporary Sick Bene-
fits, Cash Surrender and Loan Yalues, Paid-up aud Extended .Insurance Values.
Th e death or withdrawal benefits may at any future attained age or prior death be taken in one suru
or on an installment plan over a limited number of years or for whole life with 20 years certain.

Present membership, adult and junior, over 100,000 ]

Insurance in force over.........................,.......... $122,000,000.00
[ Total net admitted assets................................. 12,519,139.59
Total Liabilities ...................................................... 12,519,139.59


Presid ent Yice-Prcsident Secretary Treasurer

Established 1893

Makers of
Bond, Ledger, Mim-
eograph, Writings
and Bristols and
School Papers

Vice President
i:g,·wrence ~(enzoriaf (hapef
Friday, April 29, 1932 APPLETON REVIEW 5

Br E RIK L. MAD ISE 1, Editor
F THE little colony o f pioneers hewin g their end o f mammoth plants, and t urning out fi nished

I homes out of the woods in Appleton three-quarte rs

of a cent ury ago would have tried to picture this
city as it is today, none bu t the / most far-fetched
products at th e other with astounding speed and quan-
tity. Drudgery and the hard ph ysical toil th at wore
men to the bone are all removed w ith the in ventions
imagin ation cou ld have conceived things as they rea ll y of today. In pioneer days men w orked fr om sunup
a re. A nyone who would predict an age of moto r ve- to sundown, and merchants kept their shops open day
hicles that could carry one over continuous paved roads and eve ning. Today we have the eigh t-hour day, the
to Milwaukee in less than three hours' time. or an age five and a half day week and the summer vacation.
w hen Aying m achines alighting here could reach the vVe live in comparative ease, convenience and comfort
same destination in less than one hou r, he would have and a re as much concerned about rec reation as dai ly
been pronou nced eith er fanat ical or of unbalanced toi l.
mind. If for a day the stu rdy builders of th is comm unity
Yet here " ·e are, li ving und er co nditions beyond the could be brought back to Appleton, holl" thev would
fond est conception of any dreamer whose early day gasp at th e evolution here ! They would h~rdly be-
environment was forests, oxen, log cabins, hand-p ro- lieve their eyes when they a,,. the I r ving Zuelke
pelled boats and the other crudities of civi liza tion as bui lding, t he lnsu ranee building, the imposi ng edifices
we think o f them today. If one " ·ould ponder the on Lawrence college campus. the magnificent churches,
pictu res of the two civi lizations, he would ma rvel a t the enh ancin g stores along College ave nue, row upon
the wondrous age in which App leton sees fit to com- row of pa rked automobiles, the powerful fire-fighti ng
memorate its Diamond A nni ve rsa ry. machines shrieking speedil y th rough t he streets, the
Who could have conceived the dav w hen th e turn beautiful parks, th e large and modern school bui ldi ngs,
of t he dials of a rad io set with no pl~ysica l co nnection and a population of more than t wenty-six thousand.
with anything but a st rand of wire hung a loft wou ld T ime has ind eed builded not merely a city but a civ-
brin g- the human voice, music or anr other sound re- ilization; not merely a habitat but a creation of in -
production from th e remotest co rner of the ll"Orld ? venti ve genius.
Wh o ll"Oul d drea m that a letter mailed here this af- In thus celeb ratin g here in Appleto n th e seve nty-fi fth
ternoon would be in W ashington or .!\ ew Yo rk C ity birthday of our city, it is ind eed fitt ing th at we viell"
tomor row morning. " ·hen in the wilderness days it th e w hole pictu re of ou r ach ievements and inculcate
would be weeks on its " ·ay to the coast? vVho could in our minds a true appreciation of the privilege a nd
have conj ured u p a fantasy such as the motion picture good fortune w e have in being of the generations that
filmed in any part of the world , " ·ith its characters are able to share in this m odern civ ilization. We are
acting befo re us as realisticall y as though alive, and observing at the same time the two hundredth birthday
speaking their lines as though they stood ph ysicall y on of the greatest of all pioneers, George Washington,
the stage before us ? the man who ga ve us the republic where such p rogress is
Speaking of mo re commonplace t hin gs, wh at hardy possible; the man who dese rvedl y became the first
pioneer who had fought the long, tedious struggle presid ent of the U nited States of America.
through the wilderness to establish 'his home in th e In this souveni r edition o f Appleton R ev iew, we
Fox river 1·alley could have envisioned the home of have attempted to picture Appleton as it is tod ay, on
tod ay, where the push of a button would b rightly il- its Diamond Anniversary. We have delved but mildly
lumine the room. start the power sweeper, se t th e into the history of this great community, for much has
clothes awash in a tub, cool foods in the refrigerator, been written and recorded in t he past relating to the
beat the eggs and even cook the meal ? Such is the rema rkable development we have experienced. We
boon of elect ricity. T hen there is the gas stove , where dedicate t his edit ion to the citizens past and present
t he turn of a lever and the touch of a match provides who after all are responsib le for w hat w e have and
the kitchen fire; the oil bu rner that is started in th e what we are. When the city's one-hundredth anni-
fall and keeps rooms at an even temperature a ll winter. versary is ce lebrated in 1957, we want t he people to
Even the rail road t rain, the street car and th e motor- turn to this edition and say, "This is the way Appleton
bus were beyond comprehension in frontier days. looked w hen it w as seventy-five years old, a nd these
Let us picture too, the mechanical age of today, a re the citizens who were guiding its destinies at th at
with huge industries feeding raw materials into one time.''

(Names of above persons w ill be found o n opposite 'Pll!re)
'riday, Ap ril 29, 1932 APPLETON REVIEW 7

Looking Back Three-Quarters of a Century

R omantic History Surrounds the Days When Three Tiny-
Villages W ere Combined to Create Appleton.
Fate seemed to ha,·e destined t hat this porous community is not written in the deavored to work their way inland to assist
ertile spot become a prosperous city. Re- atlYent of the pioneers back in t he nine- a tribe left in a deplorable state by its
erses, discouragement, a nd disappointment teenth century. lt began ma ny years be- conquerors. Meynard left the frai l canoe
3erned to have stalked like a contrary fore, the day " ·hen white man first set foot which the two had found, and started on
host i n the path of the earliest adventur- upon the territory of the Northwest. No his journey afoot. He never arrived at
rs, but an unseen hand seemed to t urn one knew j ust what lay ''back there. '' It Green Bay and the second attempt to estab-
ack those who for t he moment gave up may ha,·e been man's curiosity to know lish a .French foothold here had a futile
be thought of exploring t he region of what the country ''farther back'' con- ending.
ibich Appleton, the pulse of t he ,·alley, is tained; it may ha1·e been his desire for ad- Repeated tales of grea t riches continued
, part, and to have instm cd the urge in ,·cnture ; it may have been h is greed for to inspire the French. P errot in 1668,
thers t o dare t respass upon territory be- 11·ealt h. Wbate1·cr may have been the mo- through his f riendship with the Indians,
loved inhabited by an unrelenting foe. tive that pressed men on, a glance over the opened the door that led to the establish-
The fi rst chapter in the story of our pros- events which led to development of the re- ment 9f a F rench colony at Green Bay. But
gion unequivocably suggests the thought e'en Perrot was not allowed to carry out
t hat Fat e decreed t his spot should become his plan, for jealous higher officials, f earful
THOSE WHO SERVE the garden of industrial and cultural lest be gain too much prominence, had, him
THE P UBLIC IN growth. // recalled. He returned to Green Bay in 1674
'j.In the .!!'reach colony of Canada lived the as a trader, but gained little of the riches
APPLETON intrepid Jean N icolet, trained by de Champ- of the country he sought to annex to France,
( Pic t u res on oppo•lte page) and died in pover ty in Montreal.
lain to be an explorer. He li1,ed for a long
AP PLETON WATER COl\IllIISSION- time with the Indians on AJ!umette Island Fathers All ouez and Marquette in 1670
('Fron t r ow. lef t to rlg h t)--Cl nre nce Baetz,
Joseph J . P lank, A. C. R e mle y, John F. and learned their habits. Wjien the story traversed t his region, and established a
Lap pen.
(Rear row, left to rig ht)-Arthur Dim ic k, came to de Champlain that a very fierce spiritual mission at De Pere and then at
nsslstan t secr e tary ; D r. ' VUllam U . Gallo.- ti-ibe, believed to be Oriental, and which Green Bay, which was headquarters for work
h e r , city c h e m is t; William Timm, Irvin
Tornow, forem an . killecl and a te its prisoners, resided along in the territory for half a century. While
BOARD OF lIEALTH- (Fron t row, le ft the lake shore, it was t he _fearless Nicolet these priests failed to Christianize the In-
to rlgh t) -~Irs. ' Vlllla m Felton, Mayor John dians, they succeeded in exploring the re-
Goodland, Jr., 1\Irs. Alice Stlllman, city who accepted the challenge to the explorer.
n u rse. Rear r ow (Je tt t-0 rlgh t )- B arvey O . He garbed himself in the dress of a Chinese gion for further advancement. I t was the
KU.tne r , W e nzel Hassm nnn, Dr. F. P. Do-
h earty, city ph yslcln-n ; Theodore Sand ers, mandarin, armed him's elf with two r evolv- French Catholic missionaries-who brought
d e puty health officer . ers and set out on his journey. With his about the exploration of the district in which
LIBR ARY BOARD-(Fron t row, le ft to seven Indian guides he entered Green Bay Appleton now stands eminently successful.
r lght ) -Ben J . R-0h a n, Miss Florence D~.
librarian; Mrs. 111. l Vlns low, Thomas H . and there met, not brillian tly clad Orien- But settlement was not permanent, for in
R yan. ( R ear r ow, l eft to rlght)-F rank B.
Younger , Dr. H . E. P ea body , F . P. Youn&', t als, b ut naked saYages, who had never seen 1699 t he King of France ordered all sol-
lllr s. L. C. Sleepe r , Alde rman ill. Steinhauer , a white man. The natives believed he was diers and t ra ders west of L ake Michigan
F . F. Wheele r.
a messenger from the Great Spirit, and to return to New F rance. Years of strife
TI VE STAFF-(Fron t ro w, le ft to rlght) - Nicolet added to the impressiveness of the and warfare between t raders who ignored
lluzel Sa ckett , a ssessor 's office; SaJly M ii-
ie r , m ayor's offic e; Gladys Stold t , poor com- si tnation by firing his revoh·ers, one in each the order of t he King and the Indians con-
m ission e r's office; E thel H llllmrg, U. S. hand. The Indians thought he commanded tinued. In 1717 a militar y fort was estab-
de puty collect-Or of Internal r e ve nue; lllrs.
Allee Stillman, city nurse ; Alma Zabe U, w a- t he element of t hunder and were afraid t o lished at LaBaye, or Green Bay, for the
ter works departme n t ; Mild r ed Albr echt,
water w orks d e partmen t; F ran ces Ra.stell , do anything but t reat bim reverently. After p urpose of supervising fur t rading. Hatred
c ity cle rk's office. being taken int o their camp and feasted, of the French by the I ndians led to some of
(Second row, le ft to r lght)- L-Ouls L u e bke,
city electrician : Elmer Scott, assistant Nicolet proceeded on his. journey up t he the fie rcest wars in the history of the st ate.
treaaure r ; Ca .r l B ech e r , c i ty clerk ; Oeorse The troublesome F ox were driven out of
Oaulllln, p lum b lnll' Insp ect-Or; Jose ph A. Kox, Fox r iver. But now t he death of de Champ-
eltJ' treasurer ; F . A . , V, Hammond, In lain t emporarily halted progress. Nicolet, the state by 1746, but the French, t oo, had
c harll'e of Legion employm ent o ffice.
(Third r ow, lef t to rlgh t)-Theodore Al· stationed at Three Rivers, was called home lost their power of resista nce and in 1763
brecht, street commission er ; John Welland, to plead for the life of a New England t he region ea.sily fell into British cont rol.
bnlldlll&' In s pector; Frank Va n d enBoO&"ard,
Janltcr. I ndian wl1om capt ors were threat ening with 'l'his control end ed with the American
(Fourth row, l ef t to r l&"ht)-L. 111. Schin- Revolution.
dler, elt:r eR&"lneer , Arthur D imic k , asslat- death by tor ture. He star ted out on his
a nt 11eeretary, Appl eton " ' ater Commission; mission but was drowned in the St. Law-
J ooeph Sch'.,el tze r, poor commission er. Development was stagnant. In 1785
(Bear rcw , le ft to rlght)-Elme r O'Keefe, rence river. Thus ended the first chapter t here were but seven permanen t families in
a n lstant city e n gin eer ; Mayor J ohn Good -
land, 1'!aeodore Sande rs, d e puty h ealth om - of the earliest history of t he region. the region. But t he stores of rich furs
ev. Twenty-four years after Nicolet penetrat- were not easily forgotten and in 1791 am-
ed t he region, Father Meynard left Ottawa bitious easterners came here to seek their
\ ..._. ' -• le ft t-0 rlgh t)- Harcellne Orlg-
~ 'Jtrel88, R oth P ierre. (Rear row, to establish a mission in t he new Janel. for tunes. Among t hem was J ohn Lawe, who
left I!_ . . .t)-M'.rs. L illian Emb r ey, Flor-
"!.\cl9 ,...,. librar ian ; Mary D e Jon&',
111,,., )l.W. U:arrl man.
Tra ders along t he rou te treated Meyna rd later moved t o K aukauna and donated land
shamefully. H e was abandoned in the Lake fo1· L awrence college in what is now Ap-

rcw, lift tD ~~ht)-lllayor John Goodland ,
J r., Biia (Bear row , Jett to r l&'ht )
& F. lllcOUlan, W illiam H .
1 -, ...... }Joh!.
Superior region, gh1 en susten ance during
the winter by friendly I ndians, and started
out again in t he spring. Forsaken by faith-
pleton. No one was interested in this region
except for t he furs that could be carried
away. In 1812 the population was only
l e~s guides, Meynard and one Indian en· (Contin ued on Page 45)
Frida r, April 28. 1932 APPLET 0 N REVIEW 9
Volumin~us Task---This Governing a City
Municipal 'Progress Has Had Its Share in Making Appleton An
Ideal City in Which to "Live, Work and Play."
It is a far cry from the little g1·oup of )( Appleton was settled in 1848, when it was succeeded in a campaign which r estored the
officials elected by the people in 1857 when a part of the town of Grand Chute. It was aldermanic counci l here in 1918. Another
Appleton was incorporated as a city to the incorporated in 1 53 as a village, with exciting campaign took place ju 1930 ·when
municipal organization of the year 1932 Democrats as officers, as follows: President, a change to t he city manager system was
with its complexity of duties. One could J ohn F. J ohnston ; clerk, James W. Phinney; proposed, but the ,·oters defeated it de-
hardly have conceived in those clays what treasurer, J . l\f. Eggleston; assessor, James cisively.
government would be after t he passing of Gilmore; ma1·shal, Daniel Huntley; t rustees, Few of the men who served as mayo r are
t hree-quaiters of a century. A. W. Bowen, C. E. Bements, Samu el Ryan, still living. '!'he r emain ing on es are B. C.
F undamentally, t he g0\1erume11t is t he Jr., George Lanphear, W. H. Sampson, and W olter, who servcu in 1908-09, Albert C.
ame a ~ then except for the expansion of Wait Cross. Rule, H>26-29, and the incumbent, John
personnel and the retent ion of a staff of When the growt h of population wananted Goouland, .Jr., J 924-25, 1930-31, and begin-
experts tniinc>d for particular capacities. the incorporation of a city in 1857, the ofil- ning in 1932 hi s third term.
The aldermanic plan, truly representative as cers elected were: Mayor, Amos Story ; clerk, Lar ge Governin g Personnel
was the government of the United States, Freel Packard; attorney, Anson Ballard; In the clays of small popu lation when Ap-
was in vogue. Appleton disca rded it during '(.., treasurer, C. E. Benett; assessor, James pleton still hacl its v illage complex, the peo-
the period fro m 1911 to 1918 when t he com- Gilmore; marshal, Daniel HUntley; surveyor, ple were in close touch with goverrunental
mission-council pla n was in effect, but re- Chauncey D . Foote; street commissioner, affairs, and the problems were few to han-
turned to the aldermanic system and has Jackson T ibbitts; aldermen, fir st ward, vV. dle. Thll official s dc\'Otecl only a small part
followed it e,·er since. Another attempt H. Sampson and J . G. Brownell; Second of th!'ir time to city administration. '.l.'oday
was made two years ago to replace it with ward, R. C. B'ull and E. C. Goff; Third the go,·ernment of a city is a volumiuous
the city manager p lan, but strong opposi- ward, B . F. Perry ancl D. H. Bowen. At t ask. T he mayor is a supervisory executive,
tion was shown by the voters. that tim<' 475 votes were cast, in comparison wit h a large g1 _·p of' city employes and
with t he last municipal election when ther e boa rcls can·ying- out the u "tap s of govern-
were more than 8,500 votes. ment and sen ·ice to the p eople'. Tt is nec-
TEACHERS OF APPLE- No Political P arties Now essa ry to devote practica lly his wI{o'H,_t.ime
TON GRADED W01ile elections nowadays are at t im es to the work. '.l.' he common council now ha1!
t ll'eh-e members instead of the original six,
SCHOOLS mar ked with plenty of' strife, they do not
three new wards ha ving been created as
(Pictures on 0 1>11oslte page )
compare with the olden clays. Today the city
election is non-partisan and the two highest t hc>y city g rew, r equi r ing the ser vices of
to rlght) - "Flore n oo Rad e m ach er, Grace °)<:andida tes in the prim aries a re on the gen- six auditional aldennen. 'l' be city bas a full
Johnson, J..ols Smith. E mma Schwandt. Le- er al election ticket. The early day candi- time clerk, treasurer, assessor, engineer,
nore i\1UJa.rd, Selmn, Abendroth, princ ipal ;
Viola. Noll , Marie T urrltr. JWse Conlon . dates ran as Republicans, Democrats or street romm1ss1oner, poor COLll llllSSLOner,
EDISON SCHOOL FACULTY-(Front row other party adherents, a nd the fight was health officer, healt h nurse, building inspec-
l eft to rlg h t)-Elsle A c ke rman. Ag n es Jo- between these factions to see which could tor, plumbing inspector, seale1 c.f -.;eights
lin, G e n evieve T hulle n. ll(etn. Froehllc h , Ol -
ga. Heller. (Seco nd row, left to right-) Fern place its men in power. P eace r eigned for and measures, weigh master, ancl city electri-
Honie, Ruth T1H•lor. Euh• B u rwell. (Third cian. Part time officers arc the city at-
row, Jett to r lght)-lllnrh•n Uebel e, Martha the fir st t ime in 18 4, when _the Democrats
Sor e nson. F loren ce Jrougu1n. (R ear row, re-nominated their ent ire slate of incumb- torney and physician. '!'be city also em-
l eft to rli:h t ) -llfoye Uolmbe rg, 'Vilma Stev-
enson , Se.hnn MnlJmunn, 1nl_n c l 1JaJ. ent officers fo r re-election and the Repub- p loys a man and woman full time to con-
•JEFFERSON SCHOOL FACOLTY- (F ront licans endorsed t h is action. duct the 0ity home for the indigent. Stancl-
row, l e ft to rlght)-Ire ne Schwa rk, Joseph - Jc: Occasionally so me major issue confronted ing comm it tees of tho common council also
ine Za ng l, Rose Hel n1, A nltu. llue bne r . Al-
vern. Vnn 00.l'CU . (Renr row. l e ft to right) the voters. The earliest of these was a ref- handle a mass of administration detail.
- lllnri:aret St. Clrtlr . Eva M orse, prlnclpuJ; erendum on Negro suffrage in 1857, when it Affairs of vai·ious departments arc hand-
Frances I•nt,te n, o_,n cvleve Mtt rtl h y, Rach e l
Cody. was opposed by a vote of 189 to l 20. In led by boards as follows: Library, police and
L I NCOLN SCROOL-(Front row. left to 1904 the peoplo voted fo r a mu nicipal water fire commission, city plan commission, water
rlght)- Tess Holze r , Hele n Tre,·e r , Ida plant, and in 1910 voteu to buy the existing works commission, health , police pension,
Gleason, t<iach e r of the tlen.r : llUhlred Don-
n e r , unKrucletl r oon1. (R e or r ow. l e ft to waterworks plant. A long period of litiga- fi rema u 's p ension, school commissioners,
rlght)-Anton F is h er, Jnnltor; Ire ne Bid-
well, n\us lc s u 11ervbmr; E llznbe th Cl emen s, tion followed in which A ppleton pioneer ed board of public works, board of appeals
art SUJ)Cr,·lsor; Lcll1:1. lUor tllner. prlnc ipol ; for other cit ies and the case was brought to (zoning), park board ancl b oard of building
Lydln. Sch o tflc r , u ngr aded roont; E1nn1a
Pynn, Pa.uln. Carsten s , nrt suJ)e n ·isor. a close fin ally only within the last t wo years. inspection.
Iu 1911 there was a feeling that the city Many ty pes of Sl'nice to the public have
1'ow. l eft to rlgh t)-Frnnces J ,lndow, E ·v elyn governme:nt was too inefficient a nd the peo- been made a municipal funct ion in recent
Kreiss, Mnrlan lllacVeun, lllabel Meyer ,
Josephine P att e n. (R<iar row, l eft t o right) ple Yot ed to change to t he commission form. years. Among these is t he mu11icipal water-
-Mabe l Joh nson, Margar et Rouse . Myrtle J. N. Cana,·an was elected mayor. John works plant, medica l and nursing sen ·ice to
Van Ryzln. llfat.hlltl l\ J<iirrow, Mnrgare t
Com erford, 1>rlnc l11al. Goodland, Jr., p1·1Jsent mayor of Appleton, the poor, i nspection of milk and foo d, inspec-
W ASHINGTON SCHOOL FACUJ,TY- and Engelbert Schueler were named as com- tion of bu ilding, plum bing and electrical
(Flron.t raw le ft to rlgh.t)-Annn. Grace missioners. In 1913 H. W. '£uttrnp suc- wiring, collection o f rubbish and ashes,
Swanson, Cnth e rlue Bn.f; hma nn, Carol
Grn, e8, E lleen Zu~htke. (Rear row , left to
ceeclecl Mr. Schueler, and in 1915 August mainteuance of a municipal S\\'imming p ool,
_rlght)-Allcc Dreiten bnd1, I<n.the rlne Con-
wny. IA1cllle Fitzs immons , Lena Curley, Gerlach i·eplacecl Mr. Goodland. A lt hough playg1·ou11d 1·ecrcation, checking of scales
MaKtlalen Rohl, 11rlne l1u•I ; Vloh• \l' eber , t axes had been reduced and admillistration other measuring devices, free public li-
Dorothy lll cDone l , Doroth y Washbu rn,
llladl.rn Unmloll. of affairs was improved in ~m e respects, brary, housi ng of the ind igent, public band
agitators fo1· the rnnre rcp1-~C'ntati,•e fo rn1 (Conti nnccl on Page 44)
?\" run e~ o f ubove 1•ers.,,· n~ w ill ht" found o n O llJ)0$lte t)Uge

~ssential Industries l(eep City Prosperous

Water and Electric Power, Transportation and Harmonious
Labor Relations Contribute to Happy Situation Here
Since it happens that the seventy-fifth paper. This is what is termed in economic legislature which has attempted to increase
1niversary of the incorporation of the City language as an ' 'essential'' industry, be- the bu rden when industry can stand it the
if Appleton is being observed during a per· cause the people could no more exist without least.
od of acute business depr ession, said to be paper than without food, clothing and shel· Industrial development here centers, of
;he worst the world has ever experienced ter in our civilization as it exists today. It course, around rich water power resources.
ind now in its third year, our appreciation can be said thankiully, therefore, that Ap- In the days when steam and electricity wer e
if what this city possesses industrially may pleton's mills, although some have b een ob· not available, it was the all-important con·
be given more of a prideful mention than liged to curtail produ ction a nd give shorter sideratiou in the propelling of machinery
1n times of normalcy when our assets are hours of labor, have not closed down. The to produce the products of olden times. No'i.,
taken pretty much for granted. regularly employed workers have been able the facilities of the Wisconsin-Michigan
Appleton, fortunately, has as its major ac- to earn enoug h to p rovide necessities until Power company are such t hat every demand , ,
tivity the manufacture and converting of better times are restored. This situation
is in contrast to cities dominated by luxury
is met, eith er for those needing it as a sup- :t
plement to water power, or plants not lo-
indus tries, like Detr oit with its automobiles. cated where water power is available.
TEACHERS IN HIGH The demand for necessities always exists. There is a drop in the lcrnl of the Fox
AND GRADED WJ1e11 times become '' hard, ' ' the pur chase ril·er from L ake Winnebago to Green Bay
of luxuries dwindles to a meager basis. In
SCHOOLS t he present period, and in past eras of panic
of 170 feet. Forty feet of the fall is con-
(Pictures on op1>0s lte pa1re) centrated within the city of Appleton, per-
or depression, Appleton bas always been
mitti ng a series of power dams extending
APPLETON SE.NIOR HIGH SCHOOL pointed out as a bright spot in the busi·
FACULTY-(Front row, l e ft t-0 right ) from t he power plant at the west terminus
Esther Graef, Ruth l\IcKe nnan, Alice P e ter- ncss picture. It has n ever had shocking ad· of the water power area to the Interlake
son, Ruth B ecker, Ethel Carter, Erma ,·ersi ty or bread lines.
H e nry, Borghlld Ande rson, Hilda Jlann, mill at the east. Thus Appleton has t he
Louise Bucholtz, Bla n c h e McCarthy, Sophia One other factor of this r emar kable sta-
• Haase. possiblities of 40,000 horse ;;iower if it were
(Second row, l eft to r ight) Laura L iver- bility is diversification of industry. There
more, J\lay 'Veb ~ter, E IHle l\Iuelle r , Ruth fu lly developed. The " onid<\. • ' clam at
Loan, Lenora. l\I,.y, Minnie Smith, Margaret again Appleton meets t he test of an ideal the Fox river paper mill was r ebuilt 1:} .~ntly
Ritchie , Ruth llllelke, Adel a IUumb, Mary community. While many of its plants pro·
Carrie r , Margaret Abraham, Paola Carstens. of concrete when t h e wooden s tructure' con-
(Th.lrd row, l eft to rig h t) Joseph Shields, duce equipment and supplies for the paper structed many years ago was no longer ser-
Leland D elfo rge, Ruth Saecker, Margaret
Thompson, Edna B e ntson , Cathe rine S pe nce. industry, it has many others producing a Yiceablc.
Pearl Lindall, l\Inry Bake r, 'Verner 'Vltte, rnried li11e of products sold locally and
assistant prlnc l11al, H e rbe rt Helble, prlncloal. ?(. Oldest Industry
(Dack row, l eft to right) l\lyrlon SelmH, t hroughout the nation. Some have felt the Appleton Woolen Mills is r1•p11ted to be
Clare Marquette, Hugh JCe nne d y, JCenneth
Laird, Cl e m e nt JCetchum, Everett J{lrcher, effects of the lack of purchasing power in one of the oldest industries h<'re. It was
Bruno Krueg e r . centers of unemployment, but operating and established before the Ci\·il war iu 1 61 by
employment schedules ha,·e been r easonably George W. Spaulding and J. W. Hutchinson .
FAC ULTY-(Front row, left to rig ht) 11~ fnvoral>le. Its president today, F. J . Harwood, joined
win Clough, 'Vllllam Plc~ett , Frank \l' ilson,
Ferna Taylor, H e le n Van Bove n, Els ie JC0011- Most Prosperous City t he company in 1876 and is consider ed the
lln, Josephine Brode ri c k, l\Iardiret O'Leary.
J,eo Gardiner, E lme r J ohnson. A . G. Oost e r - In an analysis of conditions quoted by a clean of manufacturers. Kimberly-Clark corp·
hons, principal. (Back row, le ft to right) prominent Chicago banker recently, Apple· oration, which operates the Atlas mill here
Guy Barlow, .Jrnn Jackson . G ladys Al!l'er,
Ernn1r. Voge, Ardell~ Ande rson . iUarguerlte ton and one other city in Michigan were and the vast mill at Kimberly, as well as its
Roome, Justine Eide. l\Illtlre cl Schultz. citt>d as the most pTOsperons centers in t he p lants at Neenah ancl Niagara, is 60 years
WILSON J UNI OR IDGfl SCHOOL FAC- entire linitccl States. 'J'here has been a old. Patten Paper Co., Ltd., established
UI.'l'Y-(Front row, l eft to rig ht) Frnnk large influx of men seeking employment, and in 1873, is 59 years old and the Appleton
Tuylor, Sidney Cotton, Lo,urn Go rdon, }~l ea.­
nor Balcer, Lu Duft', l\Iabel \\'atklns. ;\udrey salesmen seeking orders as a result of this ~Jac h ine Co. 55 years. Those in existenC'e
l'oote, Ray l\Iontelt11. (l\Iltldlc row. le ft t-0 news. Industries, howc\'C'r, have been faith· for forty years or more are th e Tuttle Press,
rhrht) Helml l'eltonleml, Almn Boltlmnn,
Intda JClp1>e nhan, R. L. Swnnson. l{ath- fol to their home people and ha\'c rc·ar- Combined L ocks Paper Co., Appleton Toy
l~en JU.mball. Carl Eng e r . ( Bile k row. le ft
to rl1rht) l\la rle Rol1san, P enrl Seybold . lrma raugecl mill shi fts so as to di,·ide up a\·ail· and Furniture Co., and the I nterlake Pulp
Roe m e r , llI. n. S mrul, 1>rlnc l1>al. able work among those 1i1·ing here, gil'ing and Paper Co. T he Ril'erside Paper Corp~­
preference to marriC'd men with families to ration has been in existence 39 yeQ~-
Cl'ront row, l e ft to righ t) Lu Duff, 'Vlllte r suppoi:t. i<. In 1896 the first plant in the middle west
l 'o x. lllllrY R ogers. ( Buck row, l rft to
rl!l'h t) Frank Younger. \>rlnc loru; Ru t h Lin- Tlot>re has been more e1·itleuce of 1·oluntary for the manufacture of wire screens for
dall, But h Parkinson, D.!!!!nl<! !!~.'~!:.!"· cooperation on the part of industries for the paper machines was established here by t he
l\lCIH:'\'LEY A.ND R ICHlllOND GRADE welfare of t he em ploye tha n at any time Buchanan family, and named Appleton Wi re
SCHOOJ.S--(.Front row, left to right) E len- in the past. 'l'he relations brtwecn capit:i l ·works. Appleton Superior Kn itting ·works
nor l\IulJa rkey, Josephine Sexton, T h e lma
Kne tllng, l\Illdred Nichols. (l\llddle row, and labor th ereforn ha1·c been consistently was started in 1 99, the Valley Jron Works
left to rli:ht) J{a the rlne Tracy, 11rl nc l1ml .
R ichmond school : ..Pearl l "e llows, Vlolrt r e l- harmonious a nd the cit_v has a hapfl.Y and in 1900, the W'i.sconsin Wire 'IV'orks in 1900,
ze r, I\athry n F rltscl1 er, \BiiCl< ·row. left to contented citizenry, an unusually large m11n- the Appleton Coated Paper Co. in 1907, and
rlirht) Frank Voun:,re r , t>rlnc lt>al. l\Ic lClnley
scheot; Aim,. Sulllvnn, teaoh e r of d e fective bor of h ome owners and a spirit of ci1·ic the l:'ox River K11itting Co. in 1900. Other
s11eech, children ; J, uc ille Nehls. Agnes Tracy. co-op'e ration. 'l'he city government has work· major iudustries have been esto.blis~ed here
ORTHOPEDIC SCHOOI~ (J.eft to r ight) ed diligently to keep the tax burdens as low in recent years, including Appleton Wood
Lois 111. lllltche ll . Blanc h e Mosse r. J essie as possible for both the workma n and t he Products Co., Scolding Locks Hair pin Co.,
Collins, prlnclpal , l\Jrs. F . n . i;<t e ve n•.
manufacturer, in direct contrast to the state (Cont inued on Page 42)
~ :: "' "~ o f a l; on• iH~ "' ~o u-.;) w ill I H• found on o1 11 1a~1· 1 e

rida.y, April 29, 1932 APPLETON REVIEW 13

Many Groups Combine to Mal~e Appleton Happy

Civic Service Organizations Are Recent and Welcome
Addition to City's Life History.
A happy con ten ted cit izenry is t he first morn to advance the b est social i nterests of inqm r1cs about Appleton are ma de from a ll
quisite to a really pr ogr cssi,·e city and Appleton tha n any other in the dictionarj·. parts of the cou ntry, to which merchants
coimnunity which a ccomplishes t hings t rnly L et 's j ust go back in history; n ot sevcnty- a nd other s come seeking r eliable credit in-
ortbwhile. There a r c some cit ies in W'is- five years to the beg inning of Appleton but formation, to which industries t urn for help -
nsin and other states which have no 011 ly a qua rter of a cent ury a go. T hat would fu l suggestions or solutions of many of t heir
ia mber of commer ce, no civic council, no be 1907. M ost of us were her e then or a t problems a nd to which A ppleton looks fo r
rganizations such .as scout t r oops or no least a great many were. 'l' hcre was no the g reatest am ount of her state and n a t ion-
efi nit ely organized " ·clfare group to take chamber of commer ce, no ser vice clubs, no a l a dver t isiug. The A pplet on chamber has
ire of unfortunates in times such as the wclfai·e a nd r elief council, no Y. M. C. A., successfully fu lfiJJecl its place in t he com-
ast t hree years. T here may be a f ew such 'l\Toman 's club , boy scouts, g irl scouts, civic munity as a steady consist ent App leton
.t ies a nd other s with some of these gr oups t hea ter nor in fact any of the or ganizations booster-a bala nce wheel in t he business life
oorly or loosely organized, but these are which contribute so lavishly t o the welfare of our city.
1c stagnant comm unit ies wher e nothi ng be- and happ iness of our people, you ng a nd old.
The same year th e chamber of commerce
Jnd wha t is a bsolutely necessary is being Jn fact it was not until 1914 that the made i ts debut in the life of the city, ,sa ll'
) no fo r t he welfare of t he people. city got behind a movement to bring to Ap- t he coming of a gr eat service organ ization
SERVI CE is primarily a t we nt ieth cen- . ple tou the first real civic service of a ny for b oys. I n 1920 the Valley Council of
1ry wor d, but it is a word whi ch has clone co11sequence, the first social age ncy designed t he B oy Scouts of Amer ica was or ganized .
an d created to enrich t he lives of Appleton The Va lley Council t akes in the t erritor y
people, outside of t he churches, lodges and cove red by Out agamie county, Neena h a nd
OFFICERS OF CIVIC their a llied r elief and bene fi t societies. It Menasha in Winnebago county, N ew L ondon
was i n this year tha t A ppleton people sub-
ORGANIZATIONS sc1·ibed the sum of a lit tle mor e than $100,-
a nd Clin tom·ille in 'Waupaca coun ty a nd
(Pictures on opposite page) t he northern par t of Calumet county. The
000 (a ma g nificent sum of money in those council now boasts 27 scout •roops, ten of
AND STAF F-(Front row, left t-0 rlght)- clays) t o er ect t he Y. M. C. A., one of the wh ich are ma de up of A p plet on ..,,.,... In
G. E . Buchanan, \V. S. R)' R·ll, physlcnl di- fin est struct ur es of its kind i n Wisconsin .
rector; E. E. Sager, a.ssistu n t t ren-sure r; a d eli ti on ther e are t luee Cub p acks, ori; ·-
Dr. E. L. Bolton, C. C. Bailey, boys• work The corner stone was laid this same year, izations of la ds r angin g f r om nine to twclv~
secretary; ,V, O. Thiede. (llllddle row, left
to rlght)-J. R . Whlt mnn, F . J . JTarwood. the building was comple ted t he following year s \Yho ar e preparing themselves fo r the
preside n t ; A . i,~. Tuttle , treasu re r, Jntnes year and A ppleton's soc ial and civic ser vice
''· Wood. secretary ; o. P . Schlater . (Rear g reat scout or ganization. On e o f these Cub
row, left to rlght)-George F . \Verner, gen- program was la unched in a big wa y. packs is ju A ppleton.
eral secretary; W. E . Smith, A . C. Rem- ] t would b e useless to even t ry to enum-
ley, '''lllln1n F a rnu1n , n c th•lties secretnty;
Or. B. v. Laudls. But so fa r we have talked on ly a bout one
er ate h er e t he ma ny b ene fits which the '' Y ' '
half of t he population and have · n ot said
GIRL SCOUT COUNCIL-- (Sea.te<l below) has brought t o Appleton as a comm unity .
-Dorothy Ca lnln, scout dlrect-0r. (Lower a nything a bout the women' a n d girls of the
row, left to rlght)- l\llss Esther Ronnlg, Suffice i t to say that here is a splen didly
Mrs. J. P . Fra nk, c ouncil ch a irnui,n ; :1\lrs. equipped pla nt for me n and boys of t he city city . T he A ppl et on "Woma n 's Club was or -
William Rounds, l\Irs. C. K. Boyer. (Bear ganized in 1921 and ser ves th e same sort of
row, leCt to rlght)-Dr. L . D. Utts. lllrs. to better themselves physically, m ent ally,
S. C. Shannon, 1'.lrs. L. C. Slee()er, Ar thur socially a nd spiritually. Gymnasium classes, useful fu nction fo r women and girls as does
Jensen, i'lrs. E. \\', Cooney. · t he Y. M. C. A . for me n a nd boys. M any
leadership groups, iunumerable st udy classes,
APPLETON JIIElllBERS, ' ' ALLE Y SCOUT interestin g classes, study groups a nd clubs
COUNCIL--(:E'ront row, left to r lght)- Bible g roups and other educa t ional organi-
Frank Younger, R. K. \Volter. Chris lllullen, za t ions am ther e in abundance and a1·e so are included in t he woman's clu b or ganiza-
1nesldent; Herb Heilig. (R ear row. left tion. Affiliated with i t are girl scou t t roops
to rlght)-Edwanl E. Sager, E. E . Cahall, ,·a r ied a s to suit the individ ual tastes a nd
lce president; F. N. Uelnn1eer, 'Vllllam E . which correspond in many of their ai ms aml
fa ncies of hunc11·eds of m en ancl boys. Scores
uc hanau, JU.
Ecuttve. .
G. Cla rk, vnJley c ounc il ex -
of young men in Appleton look back t o p urposes to the b oy scout u nits of th e city.
CIVIC COUNCIL OF FICERS-(Left to pleasant b oyhood clays a t the "Y ", the Dramatics, val'ious types of ha ndicraf t,
rlght)-T. E. Orbison, ' 'Ice 1>resldent ; lllrs.
R. N. Cla1lJ), s ecretary ; San\ S ign1 on, presi- pla ce they spent most of their leisure hours a t hletics a nd study gr oups of many kinds
lent. in a wholesome, clean character building a re listed in the act ivities program of the
Al'PJ,E TON WOlltAN'S CLUB OFFICERS, atmosphere. "·oma u 's club a n d gi rl scout or ganization.
DlRJ<JCTORS, COl\11\IITTEE CHAIRMEN- 'l' he club cond ucts a summer camp at the
(Lower row. left to right)-lllrs. J. R. Whit- Realizing that the civic, business, and
111an, sooond vice president; lllrs. Edgar V. industria l inter ests of Appleton could only Cha in of L akes near Waup aca f or girls of
~Verner, 11resldent ; 1\lrs. E . ,V, Cooney, first
•lee 11reslrlent aml i>resident-elect ; JIUss be served and a d vanced efficiently t hrough the city. A cti\1ities of t he Appleton Wom-
llnrte Kohler, guest Rpeaker. (Second row, a well developed and p r operly direct ed or - a n's club in enriching the lives of the city ' s
eft to rlght)-lllrs. T. E. Orbison, r ecord-
ng secretary; 1\lrs. George Sclunldt, 1\llss ganization of all lea ding business firm s, some women :mcl g irls a r e so numerous that one
l>orothy Calnln . . (Thlnl row, left t-0 r ight)
illlfiss llllnnle Geenen, lllrs. John Balliet , of t he city's leaders got togeth er a nd or - can not go into detail on any of them with-
(Rrs. J ames 1\lona.ghan, l\lrs. Bert Dutcher . ga nizcd the Applet on Chamber of Commerce out writing a whole story in itsl'lf. The
rl ear row, left to rlgbt)-1\llss Harriet
' halltompson, lllrs. R . N. Ola.pp, lllrs. Ray in 1920. E ver yone knows tha t a well- club h as b rought several nationally known
, oner, lllrs. J ohn Schoettler.
managed chamber of commerce is an in- figures to A p pleton in the p ast f ew year s
row, left OF
to right)- va1ua bl e asset t o every prog ressive
' A m encan
' for lectures a nd musica l pr ogra ms.
;1arence Harvey, vice president ; city and tha t there a re many h elps which One of t en hear s a nd r eads a bout luncheon
ennerJahn, secretary ; Willia m \Vlng, Jr.,
U~ldent; Harold Finger, vice president; t his body of b usiness men can ext end not clubs bu t in recent years one is hear ing
.1 v n J;'alk, treasurer . (Rear row, left to only t o r et a iler s a nd industrialists but t o more and more about service clubs. T here
. g htl-Arthur Jensen, Donald \Vhlte, Ben
•a1rd, Harry P arton, George Bitten, Cla r- the whole community as well. It i s t he be sa fel y said that Appleton has four ser vice
_ e_10_w_._____________-1 )
'_1_cer-n chamber of comm er ce t o which thousands ot' J (Continued on P age 41)

Na.mes of above i>ersons will be found on opposite Pl''

Friday, April 29, 1932 APPLETON REVIEW 15

City IS a Leader in Advancement of
Educational and Cultural Values
Appleton Got Its Start With the Birth of a Great Center of Learning
and Has Profited Richly by Its Influence.
A state and national leader in educational By PAUL V. CARY, JR. schools and one senior high school are an-
and cultural achievement I It is t he most nually training thousands of boys and girls
natural thing in the world that Appleton scion of au old Boston family, sought a d e- with a thoroughness which makes of them
should hold this enviable position for after sirable location for the establishment of a some of t he best college and u niversity stu-
all our city got its real start with the birth higher institution of learning in the un- dents ill their respective schools of higher
of one of the greatest and most favorably developed territory of central Wisconsin. learning or which gives them the best pos-
known education al institutions in t he cen- After much deliberation and consideration sible start for making their way in the
tral west- Lawrence college. E ducation and of several sites along the F ox river, he world, if they do not elect to continue thair
culture have ever gone hand in hand with selected this spot in the wilderness, a place schooling.
the development of a finer and bigger Ap- known to early travelers and Indians as the Some t en years ago Appleton people real-
pleton, in fact t hey haYe usually led t he Grand Chute rapids. Here L1twrence was iziug that something had to be done at
city's progress. started as a coeducational institution, the once to relie1·e the almost unbelievably
It ~ms back in 1847 that Amos Lawrence, first school in the middle west to offer equal crowded condition of the high school and
education t o both men and women. So Ap- also of t he grade buildings adopted the ju-
pleton 'a fame as an educational center, as a nior high school system . A pioneer com-
OFFICERS AND DIREC- spot where cultural values are stressed, is a mm1ity in junior high school work, so far
TORS OF CIVIC deep-rooted reputation. It goes back 85 as this sect ion of the country is concerned,
GROUPS years, when there was no Appleton in ex· this system of intermediate schools now has
(Pictures on opp<>slte pnge) istence as a corporate entity-not even a been put into effect in nearly all the im-
R:t."'TAlL DIVISION. APPLETON CHAM- Yillage, but simply a cluster of rude cabins portant cities of the state.
BER OF COMMERCE--(Front row, left to set d own in t he virgin wasconsin forests.
r lght)-George Dame, Robert Sklar, H enry Th is junior high school period-seventh,
Gloudemruis, A. J. Geniesse, Georire A. Knowing something of standards and ex- eighth and ninth grades, is now considered
Schmidt, John Behnke, Sr. (Rear row,
left to rlght)-lieruteth Corbett, secretary, cellence in scholarship which any boy or by foremost educators to be the cr ucial
Appleton Ch amber of Commerce; August
Trettin, Edward Nadel, Ralph Gee, John girl should attain before attempting college period in t he lives of many boys and girls.
Howard, Otto Fischer, Herbert Goldberg. or a university, because of having an insti- It is a time when these young people are
FOX RIVER VALLEY llllNISTERIAL tution of higher learning elose at hand, Ap- begininng to t hink a little bit about the
ASSOCIATIO N-(Front row, left to right) pleton public school auth orities and teach- life work they wish to follow. So the junior
The Revs. D. E. Bosserman, president; H.
P. Jordan, Seymour; Loren Knutzen, S ey- ers perhaps set a little higher standard of school courses aTe arranged t o present a
mour; lllr. George F. \Verner, Apple ton.
aecretary nnd treasurer; tlte Rev. Ernes t educational and cultural values t han is done g reat Yariety of interesting subjects to the
Hasse lblad, Appleton. (l\llddle row, left to in the average Wisconisn city. The city's young veoplc, the t heory being that if the
right) The R evs, Robert F. Black, Shiocton;
0. IL Blum, Appl e ton; E. F., Ap- eight grade schools, three junior high ( Continued on Page 36)
pleton; c. M. Kilpat~lck, Kimberly. (Rear
row, left to right) The Revs. Ral1>h A. Gar-
rlaon, Appleton; H. J. La'ne, lia ukauna; H.
E. Peabody, Appleton; E. T. Colton. New
York City, Inte rnational secr etary of the
foreign division of the Y . M. C. A.
APPLETON DENTISTS-(Front row, left
to right) Dr. S. J. Kloebn, president; Dr. H.
K. Pratt, Dr. J. C. S tillman, Dr. R. J.
Stingle. (Rear row, left to right) Dr. A.
W. Zwerg, Dr. O. R. Busch, secretary and
trell8urer, Dr. E. J. Bollnske, Kaukauna,
Dr. CJ. I. Perschbacher, Dr. Max Goeres, Dr.
F. V. Hauch.
left to rlght) -Elmer Uoot, George E . John-
IOn, preside nt; E. A. D ett1nan. trea.surer;
J. N. Fisher, vice preside nt; Erik Madlsen,
lleeret.o.ry. (Rear row. left to rlght)-\V. E.
Srnltb. vice preside nt; F. N. Belanger , D.
N. Carlson, J. R . \ Vhlhnun, lnunediate
P08t president; R . 111. Connell y .
01.>TIMIST CLUB-(Front ro. ·. le ft to
rlgbt)-Nonnan Ehle. treasure r ; 1' 0 n Ch e r-
kasky. president: Dr. D. S. Ru nnb_"s, vice
President; Dr. C. L. Kolb. lnune dia"i' 1ms t
Pt"81dent. (Rear row, left to rlght)~l\IaJ.
Fred Hoft'man, Aug ust Brandt, Wll ·am .
Reim, secretary.
row. l eft to rlght)-L. C. S lee1>er,
llerbert Satterstrom, vice preside nt ; A. G.
Ooaterhous, president; \V. T. Hughes, im- 1I
:edJate past president. (Second row, l eft
rlght) - Dr. H. T. Johnson, Dr. D. M. ~ . ·
Gallaher, Paul V. Cary, district trustee;
(), T. Anderson, H. D. Purdy. (Back row. Here are the members of Appleton's Board of Educntlon. (Left to right) William Eggert,
lett to rlght)--John G. Wilcox, Otto Tank, John Trautmann, William H. lirelss, Mrs. s. CJ. Shannon. Mrs. HUtlegartle Mc Nlescb, Seymour
Fl-ank \V. Schnelder, J. o. Kop1>lln. Gmelner, Miss Carrie E. Morgan, assistant superlnteml ent, John F . Behnke, Thomll8 H. Ryrui and
Ben J. Rohan, superintendent.

Xa 1nes of uho,·e iuwsons w lll b e fo und o n 0 1•11os lte tlll ~c
Friday, April 29, 1932 APPLETON REVIEW 17

Garnering Millions of Dollars

Enterprising Merchants Have Built in Appleton One
of the State's Most Noted Trading Centers.
If one could picture a huge departmen t L ocks and Kaukauna are within a seven- service, make Appleton the most convenient
store through which a purchaser could mile radius and their population depends trading point for persons living in smaller
stroll and fi nd in it everything he would largely on the stores here to satisfy its communities where the stor es are limited in
need to satisfy his wants, both as to quality wants for most merchandise except table their choice of mer chandise.
and price, he would h ave an idea of the im- needs. In this day of the automobile, they
Appleton itself bas a desirable folliwing
mensity of Appleton 's business section. Few can reach A pple ton more quickly t han the of customers for the stores. Its per centage
cities in W isconsin are so admirably si tuat- suburban residents of a larger city and find of home owners is b eyond the average, the
ed outside of the Milwaukee m etr opolis, as here the merchandise equal in value and workers enjoy reasonably good wages, and
is att ested by an annual trade volume here selection to what they would discover in the there is no '' slum'' population devoid of
of more than $17,000,000. stores of the largest cities. purchasing power. 'fhc presence of Law-
Appleton's stores are its pride, and the Out agamie county pioneered with pa,·ed
rence college here gives Appleton an addi·
population for a radius of as much as 75 highways and made Appleton convenient of tional grnup of purchasers of means and a
miles to the northwest appreciates this an d access years before other counties b ecame student population of approximately 1,000
comes her e to trade. The city's location is aler t to the value of improved r oads. Dur- who patr onize the stores throughout the
in itself advantageous for a healthy mer- ing that t ime a patronage was built up
school year. The feeding and housing of
cantile business. In the heart of the Fox that has remained a business heritage to t hese students means a heavy volume , of
Ri,·er valley, it serves an immediate popu- Appleton and the enterprise of the mer- supply purchases from local business houses.
lation of about 100,000, and hundreds who chants themselves has built the volume far
Perhaps the strongest factor in the up-
travel longer dist:lJlces by automobile to do bcyoJlCI the figures of those early good mads
building of r etail sales here is t he splendid
their major shoppillg here. Neenah, Men- years. Transpor tation facilities, including
manner in which the merchants work to-
asha, Kimberly, Little Chute, Combined a network of motorbus lines and railroad
gether in an organized way through the r e-
tail division of Appleton Chamber of Com-
CITY AND COUNTY OFFICERS AND EMPLOYES merce. Meetings are betel weekly to go
over problems and plan cooper aFve bar gain
(Pictures on 011poslto page)
e1·ents such as dollar clays, seasonal style
. COl\IlllON CO UNCI L, CITY OF APPLE- John Diedri ck. ' rande nbroek; l\' llllnJn l\lnr-
TON- (Front row, l eft to rlght)-Altred c. usch . Liberty; Robert Schultz, Cicero; John openings, holiday bargain festivals and
Bos•er. c ity attorney, Aldermen George G rn.fme l e r, BuchanaJl; Otto Thlesenhusen. other stimulation and expansion projects. In
Bmutlgan, l\Ilke Stelnl mue r, \Ve n zel Hass- First w a rd, A11ple ton; Fran k Smith, vlUoge
mann, Ore n Earle, R . F. l\Ic Glllan, Harvey of Horto1nrltle; E n1n1e t O 'Connor, Grand th is they have the eager assistance of the
Priebe . Chute : H e n ry Brandt , vlllage of B lack
(Rear r ow. l eft to rlght)-Aldennen Creek; Wllllnm Sclunldt, town of B lack Appleton Advertisin g clu b, through which Gme lner. E. J. J!'emal, Phlllp Vogt, Cr eek; Arnold l\Iuenste r. Os born; Fred S iev- the detai ls of advertising a nd promotion are
and Harvey IOtt ne r, l\Iayor John Goodland, e rt, Sixth ward. A 11pleton; A rnold Krueg-
Jr., Al<lerme n C. D. T h om1ison a.n<l C. O. er, Mapl e Creek; Anthon;\r Jarvis, Deer han dled. 'l'he merchants also suppor t a com-
Davis nn<l C....-1 B ech e r, city clerk. Cr eek: John J{napsteln, Greenville; Fred
J{on rnd. T h lr<l 'vn.rcl. l{n.u ka.u1ul>; 'VilUam prehensive credit information bur eau by
P OLICE D EPARTJ\IENT- (Front row. l eft Tate. , ·lllage of Bear Cree k ; J<red Reic h e l , "·hich a charge account service is made ac-
to rlght)-Fred Arndt, Lestor VanBoy, Fifth wnrcl. I<na k n.u nn ( on board for 34
Sergt. John Duval, Ser gt. Frank Johnson, c onsocu tlve; l\.Inl achl Ryan, Com - cessible to t be deser ving, and abuse of credit
Capt. Patric k Vaughn, Cl>ief George T . blne<l Loc ks; Joseph S undJ1ofer, Jilmberly: is prc,·entcd. 'l'he Advertising club also
Prim, Sergt. James l\Ioore. Serg t. Herbert Sh e riff John La1111en, William Lintne r , Third
J{a p11, Sergt . lllatthew lllcGlnnls; Mec han- wctrd, New Lon don. striYes for honesty in adYe1·tising aud has
lclan A lbert D el tgen , Drive r Carl Radtke. ( J<neeling a.t Jert hand sld e )-Oscar
(R e ar row. l eft to rlgbt)- Enrl Thomas. Schmiege. ll•Sls ta.nt dis trict nttom e y; Stan- gi1·en the city a high reputation for the of-
Wllllan1 I,ocker y, Earl Va n d eBogart, Alfred ley Stnldl. distric t attorne y ; Jomes Ken- ferings sbo\\'U in the n ewspapers and cir-
Gosha, Edw. Court, \V a l ter H e ndric ks, AdJm nedy. Bovina.
Thon1ac k , Joseph n.ankin, G us Hersekorn, (Front row. le rt to rlght) -Thoml\S II. cular matter.
Geor ge B e hrendt, Edwar<l Ratzman. Rynn, Third wtt rd. A!lt>le ton; John Hant-
•ch e l. county c l e rk; ]{. Vun Dyke, Free- Appleton's location in t he ccnt<'r of a
POLICE AND FIRE COl1111IISSION- clom; J ess Lathrop, Rorton tn.: Anton Jan-
(Front row, l eft to right) John Roach. A. sen , , ,llJn,ge of J .. lttle Chute: Arthur l\In.yer , prosperous far ming area is another im-
G. Koch, (R ear row, l eft to rkht) J{ u rt 1~·011rth wurd. J{a uknuna; Arthu r B ergtibn.k- portant contributing factor. An extensive
Koletzke, George Dtune , Carl Slle rry. en. i\l nine; l\UJ<e i\lack. S h iocton, c lu1ir111an
of the co unt,, bot\r(l; 'Vetdey Sh e rrna.n, Sec- feeling of good will has bee11 built up, with
FiltE DEPARTMENT-(Left to rlght)- o ncl wa rt.1. Se.vrnou r; 1\Uke Jucobs, l!...o u rth
Capt. 'Vlllla•n HILlman, Nicholas Reider, wu.rd, Aople ton. assistance of Appleton Chamber of Com-
Jr., Louis l\IcGlllan. 'Valter Smith, Emer- merce, the city administ ration and ser vice
son T u..rney, Chris G ucke nberg, Earl Gartz. OUTAGA!IIIE C OUNTY OF FICE R S-(Left
R ay llluttart. l,oulM Lue bke, Ste 1>hen Geh r- to rb<ht) Frank A11ple ton. ltlghway com- clul:s. A monthly stock fair is held here to
tnan, Arel.tie Pn,tterso n ,, Cn.1>t. E .1 nil Schwnhn, nlisfdone r; Theodore B erg. 1nunic ipnl Judge;
Leo Witt, Capt. Jacob Kromer, Alvin ) ·'red V. Hel n emnnn, cou nty Judge; Dr. F.
attract thousands of fa rmers. The fair
Beilke, Pn.ul Newn1nn. l\fich nel Brautlgan, P. Doheu.rty, count.>' ph:r.stcinn; Ji:enneth grounds are b eing enlarged b~· t he rernoYal
Chief George P. lllcGUlan, Barney Nelson, Gerhnrtz. s h e riff'• cl erk( In bo.c k ) : Stanley
Capt. George Brantbrnn, E lmer Brockmnn, St-uidl. district a.ttornC;\' : En.rt L u tz. under- of city street departmen t buildings from this
Ernst Schlm.mcl1>fennlg, Chris Deltgen, s heriff ; l\Io11le Pfe ffer, tl e1mty c ounty c le rk; locality and the marketing program will be
Ca1>t. J1wob Lohn, Freel Holtz, Joseph Drex- A. O. Koc h. r egister of deeds; Agnes Olo•-
l er. Edwin I<lln e . John Van Dlnte r, " ' a llace 1uq>. tl e 1ll1t., , c l e rk of court; Oscar J. exp11ndecl, perhaps with the holding of more
Mortensen. J,ouls Hintz. John l\lcLaughlln Schn1lege. nsse n1bb•n11H1 o.nd assistant dis-
and Ass ls tnnt Chie f N icholas R e ider. ('VU- t r ict attor11ey; l\Inrio Ziegenhage n, county frequent sale days. Parking r egulations
llnn1 Hllhnnn .•Jr., An oth er m ember of the t.r ensure r . ha 1·e been enacteel so as to fay or out-of·town
llepartn1e11t, " ·ns not Nhown on the pic- ~4 1 1<-e H e rzfe ld t. d e 1lnty treiumre r : Etlgar
ture) . V. ' 'rern e r. circuit Judge; 1\larlc Jile ln, shoppers, a nd the enlargement of t he fai r
county nurse: Anton Jnn"'en, count;\· 1>roba-
O UTAGAlllIE COUNTY BOARD-(Bac k tlon officer: Russe ll Earling. r egister In pro- grounds irili gfre sp11ce right in the busi-
row, l eft to rlght.) -Wlllln.m Bec k , F irst>; \\· . H . J\.relsM. S r., circ uit cou_r t re .. ness district eveutually for on e thousan!l
ward. Se:nnour; Alfred Mueller. town of Jlorte r : Sydne;\· l\I. Sh annon. c l erk of court :
Seymour; Patrk k GnrYe.v. One hln: I ... E. \l' IJlhun ){relMS. J r.. 1nunlclpal court r e - additional cars. A huge cann ing fa ctory
~lchol i;. Ellington: Corl l{reutzn1an , Center ; portf>r; .John Rnntsc hel, county cl e rk ; John
l\Ja.rk Bnun1gnrtner, Fifth wn rtl , A pple ton; l~nppe n , s h eriff, l1}1S rc ~n ob tained for Appleton, thus giv-
(Continuecl on P age 32)

')o.~ nm es of abov e 1rnr i;o11s ' \'I ll be found on o 1>11os ite 1mge
ridaY, April 29, 1932 A P PLETON REVIEW 19 ,/

OFFICERS OF Church B~lls Call Tw~nty-five

Congregations to Worship
Mockingly characterized as the ''puritan pal church was not established here unt il
(PlctureB on oppoglte page) J<..,mage or the west'' beca use of t he religious 1860. Presbyterians h eld services here as
G.A.R.VETERANS t rend of its founders, Appleton bas always early as 1850, and a_split.,in this congrega-
Only fo ur "Boys in B lue" nre Je tt In Ap- been a city of churches. Practically all de- tion led to the development of the Congre-
leton to recall their stirring dnys with the
~ nlon nrm Y f rom '61 to '65. R e ndlng from nominations are represented here, and it is gational church a few years later. The
left to rig h t these four surviving veterans estimated most conservatively t hat eight Baptist church was founded in 1854.
f the G rnnd Army of t h e Republic nre:
~eonard lll e r kel, Chnrles Gos hn, Steve M e l- out of every ten persons in the city have The Presbyterians held services in an old
da m and Cl)urles Brown.
cl1urch affiliations. structure on what is n ow Oneida St. in
J . T . R EEVE CIRCLE, LADIES OF THE The city was born in a Methodist environ- 1851. James Gilmor e and Fred Packard
o. A. R.-(F ront r ow l e ft to rlght)-lllrs. ment, but a tolerant community barred no were deacons, a nd t he story is told that
Lena T h o mpson, c h aplain; J\lrs. Betty
J[oppe, g un rd: Jllrs, Lou A n n Steenls, sen- one, and among t he earliest arrivals were while Gilmore was in the woods cutting
ior Tice 1>resldent; Mrs. Agnes De a n , con..
d uctress. (Bear r ow, left to rlght)-llirs. d evotees of other faiths. timb er for a church building, the society
Blanc h e K ubitz, secretary; J\lrs. Emmn There are twenty-five church organizations had a meeting and converted the organiza-
Bruce, registrar; llirs. Fannie Perrine, as-
•lotan t g uard ; llirs. Effie E b erhart, presi- in Appleton today, representing the Seven tion into a Congregational church. The dea-
de nt. Day Adventists, Baptist, Christian Scientist, cons looked upon the matter as deception.
WOJllENS' RELIEF CORPS--(Front row, Catholic, Congr egational, Episcopal, Evan- An effort "'as made to reduce Gilmore to
left to rig h t) Alice Packard , Junior vi ce gelical, Jewish, Lutheran, Methodist, Pente- t htl ranks, but he clung to his claim as a
president ; E U" Ca.ver t, senior v ice p resident;
com ReeKe, c h aplain; Cl ara llllller, p res- costal, P resbyterian, Refo1·mcd denomina- Presbyterian deacon and won out. His
ide nt : E mmn Auers, assistan t conductor;
Mittie Har p. assistant g u ard. (llllddle row, tions, the Salva tion Army and t he Young g roup acquired a lot on Lawrence St. for
left to rlirh t) Am a ndl\ Pfe il, patriotic In- Men 's Christian Association. Some of these the erection of a church and about $10,000
s truc tor; Gla d ys P l<llllps. musician; Lydia
Bauer . secretnry; Elizabeth Hoffman, con- church structures are among t he most beau- in cash to start operation s.
ductor; Emn1r. Brown , treasu rer; Dora t iful in this section of the state.
Uaue r t, pretSS correspondent . (Bnck row, There were many Irish people in the vil-
l e ft to rl irh t) LIUlan Tre ntlnge, color bearer Of the total population in .the city of lage, attracted here by the abundant work
No. 2; Kate Ferguson , color be arer N o. S;
E m e>itln e Sonntag, g u nrd; Agrtes Hafe r- 25,267 ( last census) 24,500 attend a church. on the waterpower and relief from famine
beck er. col or bearer No. 4; Blanc l\e Brink- that existed in their homeland. Catholic
ma n , color benrer No. 1 . Confronted with the t re:nendous t ask of
clearing their land, building homes, and ser l'iccs were conducted for this group in
SP ANI SH W AR VETERANS' A UXILIARY providing food, the earliest pioneers laid the second ward school building in 1853 by
-(l'ront row, left to r ig h t) M ildred Zerbel,
hls tor hm; Au gustll Giese. vi ce p res ident; down their task on t he Sabbath a nd con- the R.C\'. Father CQ.ulter. 'l'he St. Mary
WRnda l ,n<lwlg . secr e t n r y; Ma be l Ross, 1•r es- ducted a sen ·ice in the home of John F. parish was or ganized in 18J>7 and two years
hl e nt: M innie Davis, Junior v ice president;
FAlth GrUt1ert, c h apl oln. ( Middle ro,v, l e ft )\_Johnston. The Methodist society was or- later land for a church was donated and a
lo rig h t) T h eres!\ Poetzel, 1>a.trlotlc Instruc-
tor ; Ha ttie Ge rnrden, c olor be a re r No. 3; ganized in F ebruary, 1849, with eleven mem- $li00 structure was erected. In 1864 t he
Emn1n 1lnsA1nun , color b eare r No. 1 ; Lydia bers. 'l'be Rev. A . B. Randall was the fir st congregation had g rown to the point where
Bauer, conductor; Rose Bell in, color bearer
So. 4; A n na 1'loffn1an, n stdstant c onductor. pastor, h e having come here with the fir st it was able to erect the first parochial school
(Buck r ow, l e ft to right ) Evangeline Far-
well , mus lc ln.n ; lllary Rademac h e r, guord; arrivals in 1848. That same year persons in the city. 'fhe Rev. Louis Dael was t he
A lmrt. Schwe nd l er, assistant g u n.rd; Leno. of the Catholic faith held Mass in the home first r esident priest in the city. Dissention
ClaufolHC n , color bea re r No. 2; Edna Batch,
prePJs corres1>01Hl ent. of Hippolitus Grignon, the first permanent between factions resulted in the establish-
settler in Appleton . '!'hough Amos Law- ment of the German Catholic church in
SP ANI S H "WAR VETERA~S--(Front row, r en ce, the donor of property and money for 1Jl6i. Ser dte fathers continued in charge
l e ft lo rlg h t)- FerdlnRnd Radtke. comml\D- the college, was an Episcopalian, the Episco- (Continued on Page 31 )
d e r : J1u ned J)em e rest. senior vice conm1an -
d er; ~I. S. Peere n boon1, Ju nio r vice eom -
mi.nder: J:fe n ry St egert , quarte r 1nast e r ser-
geant.; C. B. P etenuan . c h a1•tnln ; E 1nU
Roft'mo n , trustee; Joh n Durdls, ofllcer of t h e
d ny.
(R eor row, l e ft to rlgh t) - Al be r t Sch uJ tz.
t ru• tee; Lou is Jes k e . patri o tic In s truc to r ;
George Hat c h. adj u tan t; H e n r y n. T h o m as.
sergennt - tnnJor ; Carl ' Vern e r . o ffi cer o f th e
gunrtl ; Al bert H ech t . service officer ; It. G.
S:vk e8. qua r tonnuster ; Aaron Zerbel , c olor
g ua rd .


AMERICAN LEOIO N~( Front row, l eft to
rig h t) Rev. L~· l e Doug los tts, c h aplnin: A.
H . B u n k s , ndJ u tnnt ; H. H . Jlelble. com-
mn.nde r ; ' VUlln1n Reetz. sergeant-at-arms;
(Cente r row, left to rig h t ) A l fred C. Bos•er ,
:-.erv l<"e o ftJ cer; Erich Boler, assistant ser-
gcnnt-nt-arrns; ' ' ' lllln tn Zlls k e , nsMls tunt fi-
na nce o fll cer ; Annin B. Sch e urle , t h ird ,·Jee
(R e nr row, left to ri g h t ) Joh n Traut man n ,
l~lHtorlun : A ug ust A. Arens . tlnu nce o fll ccr :
~· }.,, \ Vh eel er. firs t , ,lee conunnnde r; Fred
· Hein ri tz. lnunediute pas t co nununder.


FICERS-(Fron t row. l e ft to r lg h t)-ill n;;.
l tose Bogt~n. con d uc t ress; Mrs. F'loy d Hard-
acke~. secretary; Mrs. A . n . Fisher. treao- Ofllcers of t h e A1111leton Trodes n n d Labor Council. J,ower Je tt-Carl A hl, trustee; lower
urer. (Rear row , l eft to rlgh t )- 1\Irs. Tig h t--1'1Jl<e Ste in h auer, tru~tee. Stnnctlng left to righ t nre Clern e n t illnce. sergean t a.t anns;
Blanc e J n nne•. color beare r ; Mrs. H . \ V. A l bert Sch ultz. trus t e e : Cnrl Smith, vlce-pre•ldent ; !II. J . B lic k . corresponding secre tary ; .Job n
~lll ~r. 1lreslden t; l\Irs. Stunle~· Staldl. 1>0 1>1>Y Jacobs. flnu n c inl secre tnr:r: \ VllHo n1 J . Gantter . treusurer . T h e c h air drnpe d In blnek in t h e
i\f_eQ.8urt\r; Mrs. Cl arence Buetz, h is torian ; center is the o lnce on t h e dlrecto ruto l e ft vncnn t h~· th e clcnth of th e ln.te Fred E. nnc tunnn, for
""· 0 1rge B ut h , c h a 11la ln . many yoorH presl d e n t of t h e A 1>pleton counc il. T hi rty da~·~ oft er lllr. Boch m a n 's denth thla
pla c e wi ll b e Oii ed by th ~ election o r n ne w counc il 11re s ide11 t to s ucceed h im .

.Xn nl('S of n bove 1wrs ons ·w il l be fo 1111d on OJ) Jl-O~ ltP 1utge
·aay, April 29, 1932 APPLETON REVIEW 21


J{ere are what might be termed twin and locations, t he present Sch lafer Hard-
~jon eers in the business life of Appleton, ware Co. was organized in 1896 and was in-
. J. Hanvood, the dean of indus~, cor porated in 1903 .
nd O. P . Sch1afer, the dean of retai!Jn_er.; Both men ha,·e been leaders in ci,ic as
hants. 'l'hey started their careers in Ap- well as business life in Appleton. Mr. Har-
leton about the same time and their inter· wood served as an alderman and as a mem-
~ts and act ivities have an interesting paral- ber of the county board and Mr. Schlafer
el. as a member of the police and fi re commis-
Both of these men came to Appleton in sion. They both have been leading church-
876, an important year in history because men. Mr. Harwood has been prominent in
he nation was having a centennial celebra- Congregational circles even to his election
ion marking the one-hundredth anniversary as moderator several years ago of t he Na-
~f the signing of the Declaration of Inde- t ional Congregational Council, the highest
i'\>endence. George Wa·s hington was being office this church could confer upon a lay-
audcd then as he is in Appleton 's present man. Mr. Schlafer has been a leader in
elebration commemoratiug the two hund- Methodist circles, and has been secretary
eclth anniversary 'o f his birth. of the board of trustees of his home church
Mr. Harwood came to Appleton from continuously for 36 years. He was one of
ipon to accept a position with the firm the organizers and .President for 25 years
f which he is now president. It was known of the Hardware Mutual Fire Insurance
hen as Hutchinson & Co. In 1881 it be- Compan y, Stevens Point, and also pr esident
•ame the Appleton Woolen Mills. Mr. Har- of the Hardware Mutual Casualty Company
·ood became one of the partners in the since its inception in 1904. Jn 1930 he gave
usiness in 1877 and became general mana- up t he burdens of the two presidencies and
er in 1881 when a new corporation was or- became chairman of the board of directors
anized following a fire which destroyed the F. J. Harwood (dsbt) and O. P. Schlo,fer (left')· of each. He has been president of the Wis-
l'Oolen mill. half of Woolworth & Co. is now located. He consin Wire Works for appl'Oximately ten
Mr. Schlafer had been a hardware clerk bought out Mr. Ballard's interest on J an. 1, years.
n a store in Waukesha county for four years 1879 and the firm became E. B. Bailey & Both Mr. Harwood and Mr. Schlafer were
efore corning to Appleton to work for Bai- Co. Mr. Schlafer was the "company". active in organization of the Y. M. C. A.
ey & Ballard, in a store where the west After a series of changes in partnerships here and in promoting construction of the
present buildin g. Mr. Harwood has been
president continuously, and both be and Mr.
EDUCATIONAL AND PROFESSIONAL LEADERS Schlafer have been members of its board of
(Pictures on opposit e page)
directo1·s from t he start. They also have
been members of the board of directors of
LAWRENCE COLLEGE FACULTY- Jose1>h Skiba, Kaukauna. (llllddle row, l e ft
(Front row, left to right) Arthur H . \Vest.on , to r igh t) Dr. Vic tor F . l\larshall, E. \ V. the F irst National bank for many years.
F r ed Trezise, John R . Denyes, R . M. Bag'g, Cooney, G. T . H egner, n il of A p1>leton ; W .
Dorothy B e thurum, Louis Baker, A. A . H. Towne, Hor tonville; E . F. Mie lke, Ap- These men have witnessed the develop-
Tre ver, Henry M. \Vrlst.on . president; Wil- pleton, 1>re•lde n t: E. A. Rector, G. A .
son S. Naylor, d e an; Ralph J . \Vatts, L. A. Ritc hie, J. L. B e nton and E. II. Brooks, all
ment. of water power, electric power , the
Youtz, Albert Ogilvie, \Valter E. Rogers. of A 1>pleton. (Back row, left to rls ht ) telephone and most of Appleton's major
(Second row, l eft to rlght--beglns toward Drs . C. E. R~·nn, \V. O . D ehne, both of Ap-
center of picture) Nettle Stenlnger Fullln- pleton : J . H. Doy le , J, lttle Chute; E. L. industries since they came here. T hey
wlder, 111. M . Bober, Anne. Te.rr, Dorothy Bolton , E. 1,·, McGrath. both of Appleton; have seen t he development of Appleton's
Fenton, P e r cy Fu.lllnwlder, Le.Vahn Mnesch , Albe rt L e igh. l{aukau n a; C. G. lllae s, Kim-
\V, A. McCone.gha, F . Theodore Cloak. be rly ; C. A . Pardee. Appl e ton; J. J . Laird, history for more than fifty years.
(Third row, left to righ t) Opal Nuss, Elsie ,Black C ree k: W. E. Archer. Dale; C. J .
Bohsted, Charlotte Lorenz, Dorothy Waples, F la naga n , Robe r t T . M cCarthy, both of
}'loren ce Nicholson, Gladys I . Brainerd, Olin J<au k auna: J-Cobnrt Bur c h, D . 1\1. Ga.Uahe r.
Mende, \ V. F. Raney , J. H.· Farley, Carl J. l\tJllhnn Harrington, \\' . J . F rn,wley, all of
\\·atermon. dean of the Lawre nce Con ser-
vatory of Music; Rexford Mitchell.
(Fourth r ow, l e ft to rlght--besln• toward
center of pic ture) R. B. Thiel, J. C. Lymer, r u nuc SCHOOL Al)~llN I STRATIVE
STAFF-(Front row. l e ft to rig h t) \Vllllam
J. B . MacHa rg, L . A. Boettlge r , G . C. Caat,
Ch ester Heule, Marshall Hulbert, Howar d Eggert. su1,ervisor of Janitors; L UJlan Ham-
Wllllem Troyer . (Rear row, le ft to r ight) 1nond, c l erk ; l\lyra. Hage n, c l e rk; Anita •C arl Griem, proprietor of Ideal Photo
Hele n Goodrich , Gertrude Farr e ll, Ruth M c- Hoese, c le rk : l\lury Orbison, sch ool nurse ;
Gurk, Olga A c h tenhagen, Edna. \Vlegand, Carri e E. M organ. a ssistant s upe rin tend ent. and Gift Shop, was the official photog-
Rebecca Denyes, H e l en Mueller, Olga Smith , (Rear row, l e ft to right ) B. J . Rohan, c ity r apher for Appleton Review in prepara-
~ S. llllllls, F. W. Clippinge r, John Ross s uperintendent; E. C. l\loore, supe rvisor ot
., rampton, Horece Fries, Lloyd Root, bnndK; J. G. Pfe il. tru a n t officer; Jay I . tion of this Seventy-Fifth Anniversary
Stephen Darling, J. H . Griffiths, \Te.rren 'Vllllcuns, supervisor of o r c h e stras; Earl
B eck, Gordon Clapp. Bake r , s upcr, •lsor of rnusfc; J a n e Ba.rel ay, Souvenir Edition. H e was on the j ob
------ -
nurse. early and late to record in pictures the
TION-(F r on t r ow, left to right) A . Sigman, VOCATIONAL SCHOOL FACULTY- groups of men and women who figure
Joseph Kod'end, Paul V. Cary, Alfred C. (Front row. l eft to rig ht) Cl yde Cavert ,
Bosse r, preside nt ; Patric ia Ryan, secr etary Mrs. 111. S. Peer e nboom, lllrs. Bertha Berry, prominently in the public life of Ap-
and treasure r; J. P. Frank, T. H. Rya n , Carl Bertram. (Middle row, l eft t.o right) pleton. Appleton Review is greatly in-
?!nrton lllenser. ( Back row, l e ft to ri ght) Mrs. John Morgan , James Chadek, W. Ray
""· R., Robert Joyce, Roger R. Che.Uoner, Mildred Dingee. (Rear row, le ft debted to his enterprise for the large
Tuttrup, L. Hugo Keller, Anthony Madler, to right) He rb Heilig, p rin cipal: M a b el
Gordon Derber, Joseph Witmer, Sam Sigman. Burke, Laura R e ier , ,Jack Notebaart.
number of pictures w were able to re-
produce. Those desiring photograp hs
CI ATION- (Front row, left to risht) Dre. to rlght)-Adolph Guyer, Charles D. Thomp-
as a keepsake of this occasion may ob-
G . 111. Lacroix, Shiocton; Dleckleman, Ap- son, secre tary; Carle ton E. Sa.e cker, presi- tain them from Ideal Photo and Gift
pleton: Carl Neldhold, lllllo Sw a nton, J. B . d e n t: John D. Watson, v ice president ; B e n
MacLare n, A. L . l\llllard, all of Appl eton ; J. Roh au. Shop, 208 E . College Ave.
Friday, April 29, 193:Fr

HIS nation was founded on

the principle that every person has cer-
tain inalienable rights, and our govern-
ment was instituted to preserve for man the full
enjoyment of these inalienable natural rights.
• Thus government is the servant, not the master, of man,
and under the American theory of governm ent, the State exists
for th e people, not the people for th e State.

• We have, in practice, been drifting away from this th eory

of government a nd are yearly entru sting more of ou r business a nd
private affa irs t o gove rnment w hose fun ction s are so alarmingly
expanding as to threaten the basic principles of our Government.

• Our na tion is a fast grow ing one but the cost of govern-
ment in t his country is growing fifteen times as fast as ou r

• In these s tern days we demand th at w aste, extravaga nce

and luxuriou s service shall cease and that th e cost of governm ent
service be brought down to a level that we can afford.

• T h e n ewly created W ISCONSI N TAXPAYERS AL-

LIANCE is non-pa rtisa n and non-political, organized to inform
the people of W isconsin on tax ma tters in order that they may
elimina te extravagance in the appropriation of governm ent funds.

Combined Locks Paper Co.

la Fr)day, April 29, 1932 APPLETON REVIEW 23


.,.\ hove is th e first unit of J. . awrcn ce

I n stitute of l'H per Ch e1ui1"1fr.' ". o gr11d-
11n tc t cch nlcnl sch ool wh ich Is des-
tine d t-0 mnh:c of Ap 11l e t.011 uu in t e r-
nntlonnlly lu1owu center of i'Oclcntlfle
r esenrch. ConHtructlon of t h e secon cl
uni t of th e ins titutio n . l{lmberl y Me-
m o rlnl building wns idarted early·
t his week. 1~h c Ins titut e ls ndequnte-
ly en<lowt>d hy pn v er m unufncturerK
ancJ n 1nn ufuct11rerH or a ll ied J)rodu ctK
th roug h out th e 1- nltetl f<ta t e~. It ls
the onJ~· in~ti t utlon of thl"' klnd ln
th e country.

Faculf,,· of the l .nwre n cc Institute

o f Pn1)er f'he1nis tr,v. :"C"ntecl n..rountl
t h e tnh le r endln,:r fro m left to right
nre " 'olter E. Rogers. J,..,, A. Youtz,
H . :.\I. Lewis. Miss E <lllh Strosch n e l-
d er. Otto J{ress. !'reside nt H e n ry M.
\ \ "rit-1 t on. Stf"J>hen Dn rlln g. John S.
)lillis. G. lC. ~J.cO rci;ur nnd O. C.
Cn s t .

H e re ure the office r~ nnd director s

of th e Apple t o n Rotn ry Club . th e pio-
nuer group ot th e four scr l"lce c lubs
n ow func ti oning In Ao111 e t o n. J;-ront
row. le ft to riJ:ht.--rr. n . S3rlvebter.
Arthur Seh ell. L . J. :.\Cnrs h n ll . O . P.
S chla.fer. F. O. :lfo~' l c, secre tary.
Bnc l< row. left to rlith t--John Nel-
ler. A. J . Geniesse. Gerald Gnlpln.
Roy Purdy, J{ur l eh uetter. " "n iter
Stor<'h, trensurer ; Frunk \\._ Clip-
pln-'ter. G. E . lluc n , president.
24 APPLETON REVIEW Friday. April 29, 1932~

Sixteen Years
Twenty-five Years
of Square Dealing
with 5,000 satisfied car
owners. Growth
Starting in business twenty-five years
ago in a very small way, the firm of
Washing and Greasing Hopfensperger Bros., Inc. , has grown to
be the largest retail n1eat dealer in the Fox
while you sleep at no ad- Rivery Valley.
ditional charge.
With our retail business, a sausage
manufacturing plant is maintained which
covers about thirty per cent of the retail
trade of the State.
General Garage Service
On this occasion of the Seventv-fifth
on Any Make of Car. Anniversary of our City's incorpoiation,
we desire to express our appreciation of
the good will shown us by the community,
and a genuine feeling of pride in its

Motor Car Co. Hopfensperger Bros. Inc.
12 7 E. Washing ton St.
Tel. 376

. . . 215 E. College Known far and near
for thirty-eight years
Correctly Styled Gowns as
and Frocks "The Quality Market"
for All Occasions
I e V oecks Bros.
H e 1·11utn T. Voecks Emil C. Voecks
At Moderate Prices 23-1 E. College Ave. Tel. 24 and 2 1>

ll==============================~ ·

132i'fiday, April 29, 1932
; ~~~~~~~~~====~~~~~~~~~~,

Schedule of Events for Appleton's Seventy.-fifth Ann iversary and
Washington Bi.-Centennial Celebration-A pril 30 to May 7, 1932
SATURDAY, APRIL 30 pus. 3000 persons in marching groups and 20
1:00 P. M.-Arrival of crack Fond du L ac Bugle, Fife and illuminated floats, Red nre a nd flares.
Drum Corps. They demonstrate. After the parade, street dancing on College
2:00 P. M. -Massing of t he colors, City Hall Steps. A venue near Drew Street. Music by 120t h
2:10 P . M.-Chief Prim and Police Guard escort massed Field Artillery Band. Public is welcome.
colors to place in parade. :FRIDAY, MAY 6-"County Day "
2:30 P .M.-Jubilee and Bi-centennial Parade moves east
on College Avenue past reviewing stand at Morning-Outagamie County schools par ticipate in tenth
Oneida S t. and to Lawrence College Campus. annual Play Day. Track and neld events.
About 20 high school bands here for the Wilson Junior Hig h School grounds. P ublic
Northeastern Wisconsin District Band tour-
nament will take part in the parade. 1:00 P. M.- Band Concert. Same place.
1 :30 P . M.-Song festival, historical pageant, and tab-
SUNDAY, MAY 1 leaux, a musical panorama f rom Col onial
Washington Day in the Churches. The life and char· t im es to the present day. Students from 46
acter of George Washington, citizen, soldier and states- r ural schools and adult club groups fr om
man will be a cknowledged wi t h suitable references i n many county towns, villages and municipali -
Appleton 's pulpits a nd Sunday schools. ties. Cast of from 1500 to 2000 persons.
Wilson Junior High School grounds in spe-
MONDAY, MAY 2 cially built open air theatre. Same facilities
7:30 P. M'.-Visiting judges score merchants ' window con- as erected for Applet on School Day. Ac-
test. Official car with police escort will pass commodations to seat 4000. All free and
slowly along streets. Spectators invited to everyone invited.
view these windows and accompany the j udg- 6 :00 P .M.-Pioneers Banquet. Conway Hotel, given by
es. Awards to be made and winning displays County Pioneer and Historical Society to
marked at 9: 30. honor Appleton pioneers a nd t hose who have
continuously resided in t he county for 65
TUESDAY, MAY 3-"Civic Day " years or longer. These will be guests of the
12 :00 Noon-Dr. Carl Russel Fish, of the University of society. Special pr ogram. Accommoda tions
Wisconsin, eminent American historian, a d- limited to 300 r eservations.
dresses members of Appleton Chamber of SATURDAY, MAY 7
Commerce, J unior Chamber of Commerce, Ap· L ast Day of Celebration-"Conununity Day"
pleton Advertisers Club, Rotary Club, Ki-
. wanis Club, Lions Club, Optimist Club, and 8: 00 A.M. and through t he morning. German Band a nd
representa tives of the D. A. R. at joint lunch- clowns entertain on streets and in downtown
eon meeting, Conway Hotel. stores.
Attendance limited to 300 reservations be· 10:00 A. M.-Appleto~'s nrst mayor, Amos Storey, 1857,
cause of accommodations capacity. returns m character to call upon Mayor John
Goodland who will escort him about the city
WEDNESDAY, MAY 4-''Appleton Schools Day'' with many other spectators, viewing the
2:30 P. M.-At Wilson Junior High ~chool grounds, Ap- modern city which has grown above the a cres
pleton Public and Parochial School children which was the original Appleton.
unite in a public expression of civic unity 1:00 P.M.-120th Field Artillery Band street concert a nd
and a tribute to George Washington. parades prior to inaugural ceremonies at col-
'\l 2000 children in the cast. Band of 100. lege campus.
Orchestra of 75. Songs, music, a Washington 2:00 P. M.-Re-.enactme nt of the F irst lll.'.l.ugural. ;His-
~ choral presentation, pantomime, tableaux. torically correct reproduction of the inaug·
E verything free. Seats for 4000. Everyone uration ceremonies for the First ?1yisident
invited. of the United States which took p\11.ce dur-
ing the same week in 1789. Inaugur al ad-
!.... THURSDAY, MAY 5--"Fr aternal Day" dress. Music. Auspices P . A, R. Direetion
30 Appleton lodges and societies co-operat- Mr. F . T. Cloak, dramatic <.: oach, Lawrence
ing. college. P lace: Lawrence Yi'.emorial Chapel
Morning- Downtown Band Concert. steps. Public is invited. An 'inspiring, dig-
11:00 A .M.~Band and delegations march to city limits to nified hist orical spectacle, colorful in its
w elcome Hon. John R. Coen, Sterling, Colo- Colonial setting and costumes.
rado, Grand Exalted Ruler of the Elks or- 7:00 P. M.-City Hall steps. Crowning of "Miss Apple-
' 'Y) ganization :ind guest of honor f or the day. ton'' the Jubilee Queen. Special costumes.
l 12:00 Noon-Fraternal Banquet, a testimonial to Exalted Band music.
!J) Ruler Coen, at the Conway Hotel. At - 7:30 to Midnight-Carnival night. Band music. Plenty
r--=- tendance limited to 300 r eservations from of confetti, serpentine tape, noise making
fraternal organizations. a nd fun making material. Junior Chamber
t'- 2:30 P.Mi.-At Lawrence Memorial Chapel. Civic and of Commerce members official masters of cer-
()) F raternal mass meeting. The public is wel- emonies. A gala windup to a notable week
come. P rincipal speaker, Hon. John R. Coen, of celebration.
Sterling, Colorado. Musical program, direc·
tion Carl J. Waterman. E verything is Free. E veryone is invited. Nearly all
6:00 P. M.-F or Elks only-at B. P . 0. E. Clubhouse, events in the out-of-doors which permits of visitors com-
Appleton Lodge 337, tribute dinner to Ex- ing and leaving at their plea sure. Come every day. At-
alted Ruler Coen. Man y officers of Wiscon- tend every event. I nspirational, entertaining, and thrill-
v sin E lk lodges in attendance. ing events. Fun mixed every da.y with serious, dignifted
8:00 P . :M:. -Illuminated night street parade by frater- tribute to the nation' s first president and the city's 11.rst
nal organizations of Appleton. Moves west residents. Celebrate with the city of Appleton her own
on College Avenue to Memorial Drive and 75th birthday and t he 200th birthday of the F ather of
r eturns over same route to the college cam- Our Country.
26 APPLETON REVIEW Friday, April 29, ~rid

From A Modest Beginning ...

In a small shop in Appleton, Sklar's firm has rapidly expanded to a two-floor women's apparel
shop occupying 25,000 square feet of'fl.oor space which makes Sklar 's the largest Ready-to-Wear Shop
in the Fox River Valley. All of this was accomplished within a period of four years.
Thrifty women shoppers keenly appreciat-
mg the New-the Lovely-the Individual in
feminine apparel shown here have quickly
taken advantage of the values.
That's the story of Sklar's success.

Lawrence Conservatory of Music


Private Lessons

Artist .·. Teachers

Established 1900
The Fox River Valley
for Knitting Co. was start-
BEGINNERS AND ADVANCED ed in 1900 with twenty
machines making Lum-
STUDENTS bermen's Sox and Mit-
+ + + tens.
In 1932 there are 150
VOICE, PIANO, VIOLIN, 'CELLO, ORGAN machines in the factory,
COMPOSITION, THEORY and Golf Hose, Athletic
Hose, and Anklet Sox
WIND INSTRUMENTS are also included in the
also line manufactured.
MUS. B. DEGREE Fox River Valley
WRITE Knitting Co.
M. B. HULBERT, Secretary, MICHAEL KOHL, President
BERT DUTCHER, Secy.-Treas.
Appleton, Wisconsin
~...................... .................,_,_,......... ................._.,, .
~ ~

.. --- ~ ' .
~ridaY, April 29, 1932 APP LET 0 N REVIEW 27
Appleton Chamber of Comn1erce Officers and Directors

..."' .J. R. WillTMAN

DR. J. B. l\l!tcLAREN
Second Vice Pres ident
F i rst Vice Pre • ldent

DA VI O Sl\tl TJ{
C. 1{. BOYER Trcnsurer C. O. GOCHNAUER
Pust Pres id e n t




28 APPLETON REVIEW Friday, April 29, 193 Fi
' --


• "The Great American Value''

Satterstrom Chevrolet Co.

213 E . Washington St. Phone 869

Growing With More Than a Half

Appleton Century oF Quality

Since 1870 Shoe Maki ng

PPLETON, on its Seventy-fifth Anniversary, is a city of Prog-

A ress, Stability and Civic Enterprise. As the community grew
and prospered, so has The First National Bank during sixty-
two years of financial service to Appleton. It possesses today t he
• When river boats plied between
Fox River Vall ey Cities, and saw-
mills lined the banks of the river
same st ability and progress it has had all t hese years. her e, even then Walk -Over was
mak ing quality foo t-wear.
In 1870 this bank opened its doors to t he public with a capital of
$75,000. Resources at the cl ose of its first year were $226,541.06.
Today its capital is $500,000 and its resources are $8,700,791.19. • Then, the George E. Keith Co.
were small manufacturer s. But
W e welcome the opportunity to serve they made shoes of the highest
quality. Today an institution with
you. with our complete banJting a lmost unlimited resources serves
men and women of the entire
service in every branch. country, besid es those of 103 for-
eign countries, giving them the
same high standard of quality

First National Bank which is responsible for Walk-

over growth.

and • Th is same ser vice is you rs.

Feel free to use it. The Walk-
First Trust Company Over door, the door to shoe style,
quality and foot comfort, is open
to you.
President, Bahlwln Corporation. President. :M arshall Paper Co.
President, Appleton Coated Pape r Co. Preside nt
Secy-Treas., Appleton Wire Works Physician and Surgeon
President, Riverside Paper Corporation President, Patten Paper Co.
Ineurance President, Schlater Hardware Co.
President, Appleton Woole n Mills President. Kimberly-Clark C o.
President, S. C. Shannon Co. Vice President
Preel<.lent, l\f:arston Bros. Co. Loans and Insurance
Retired President, Jl'ox River Paper Co. 120 W . ~llege Ave. T el. 5626
•Directors also of First Trust Comp1iny

93 friday, April 29, 1932
~ ~

''If not good- 11 Years of High Quality

we will make good''
• • • In 1921, Johnson started rebuilding shoes for
Appleton people. The steady growth and expan-
Fifth Anniversary sion during the past eleven years of faithful service
of is evidence enough that the " Johnson Way" has
been truly accepted as the best and most econom-
Rechner's ical way of having shoes rebuilt.
Dry Cleaning
Pressing - Repairing Johnson's Shoe Rebuilders
11 807 W. College Ave. 123 E. College Ave. Phone 4310
Tel. 4410

f r;::::::================il
Keep On Helping Your City
Grow by Buying Home. THE HOTEL NORTHERN established in
Made Products 1887, rebuilt in 1905, and under Brill manage-
ment for 45 years is the successor of two Apple-
Buy Your Paint from t he ton hotels of early days ; the Farmers' Home, and
the Northwestern House.
ern in every respect with homelike surroundings.
MANUFACTURING We cater to parties of all kinds, Banquets, W ed-
co. dings, and Luncheon Clubs.
John A. Brill
124 W . W ashington St. Tel. 5180
118 N. Bennett St. Tel. 375

The FOX Theatre ''Food You Will

Congratulates Like''
The City of Appleton
upon its T
The Varsity Restaurant
S. Hinze E . Hinze
Anniversary 133 E . College Ave. Tel. 987
Ii \
30 APPLETON REVIEW Friday, April 29, 191 fr

You will like

our Pure Candy THE CONWAY I
Appleton's L eading H otel
Fresh Every Day
180 Rooms 90 with Bath
• 5 Beautiful Private Dining Rooms

OAKS The Crystal Room for Dancing

and Banquets
Candy Shop
" One Store Only "
Coffee Shop in Connection
125 N. Appleton St.
Next to Hotel Appleton
Open from 6 a.m. to 12 p.m.

Dealer in
Choice Meats
Since 1906 Our Five Years
of successful operation have assured us that the
Our aim is to give Su- women of Appleton and vicinity appreciate our
perior Quality and Ser- efforts to render a distinctive service in the care-
ful selection of quality merchandise and in the
vice. We are proud individual attention given the needs of each cus-
that many of our cus-
We keenly appreciate their contribution to our
tomers are still our cus- success in this endeavor.

Otto A. Sprister
611 N. Morrison St.
Tel. 106

ff or Over 50 Years LANGENBERG'S

have served Appleton and vicinity with
honest footwear for every member of
your family and we will continue to do
so, under the name of

Langenberg Bootery
118 W. College Ave. A ppleton

'day, April 29, 1932 APPLETON REVIEW 31

tiurch Bells Call 25 Con-- completed and will be dedicated the middle
of May. The Rev. F. C. Reuter is pastor
finest residence sections of the city.
The Methodist Episcopal church is located
gregations to Worship of this church. at 225 N. Drew St. with Dr. J . A. Holmes
(Continued from Page 19) The Rev. Theodore Marth is pastor of serving as pa11tor. Memorial Presbyterian
the Zion Lutheran church, located at 902 church, 337 E. College Ave., is in charge of
St. Mary's until 1875 and during those
N. Oneida St. ; the Rev. T. J . Sauer and the R.ev. R. A. Garrison. The First Re-
ars the brick church was constructed. T he
the Rev. F. M. Brandt are pastors of St. formed congregation recently purchased
dertaking was a heavy financial strain on
Paul Lutheran church, 300 N. Morrison St.; the church building formerly occupied by
e parishioners and many mortgaged their
the Rev. R. E. Ziesemer is pastor of Mount the German Methodist congregation, and
mes to secure money to finance the in-
Olive Lutheran church, corner Oneida and is served by the Rev. E. F. Franz. Carl
itution. The Servites withdrew before
Franklin Sts.; t he Rev. P. H . C. Froehlke is E. Trittin is in charge of the Christian As-
e structure was completed and t he Rev.
pastor of St. Matthew church, Mason St., sembly, whose place of worship i's at 621
erdinand Tanguay was placed in charge.
and the Rev. D. E . Bosserman is pastor of N. Morrison St. The Salvation Army has
e was succeeded a t his death in 1887 by
Trinity English Lutheran church, 219 S. established headquarters on Morrison St.,
8 Rev. Walter J . Fitzmaurice who re- Allen St. Each of these Lutheran parishes having taken over the former Moose ball.
ained at the head of the congregation un-
has a valuable church edifice located in t be Captain Henry Servais is in charge. Young
1930. The German grou p purchased the
d Third ward school for $150 and moved
onto land acquired by the parish. The
puchin priests took over the work here
The first Presbyterian congregation con-
ted of seven members. Services were held
You are invited
a Jaw office. The men went five miles
to the woods to secure timber for the first
rch which was erected in 1852 and which
to malte this store your
uired two years to complete.
While the story persistently circulated in
east that only Methodi sts could prosper
shopping headquarters!
the new country, this tale was exploded
an incident which occurred in the earliest
ys. Two widows, one a Catholic and the Stevenson's prices are guaranteed
er a Methodist, were iu. dire need and
community sponsored donation parties
to be the lowest in Appleton
d divided th e proceeds between the two.
subsequent years churches of other de-

inations sprung up. Practically all of
denominations have t heir own structures
d within the past ten years several beau-
ul new buildings have been erected.
The beautiful new church home of the 132 E. College Ave.
t English Lutheran congregation, lo-
ted at Drew and North streets, is almost

1908 · 193Z 54 Years of Progressive

Service ... 1878-1932
For twenty-four years
the management of Marston Bros. Co., founded in 1878 by Q. D. Marston and 0 . L.
Marston financed by their father, Captain J . H. Marston, has
this theatre has exhib- grown from a modest Mason Material and Fuel Company to the
ited in Appleton the present position of stability and leadership which we now enjoy.
best Pictures obtain- Six generations of the Marston family have lived or are living
in Appleton since 1845. The members of our organization are:-
able at the lowest ad- C. L. Marston, Guy B. Marston, Roy H. Marston, and Joseph H.
mission prices. Marston. We hope that our Centennial Anniversary will find
" Marstons " carrying on and maintaining our Standards.

ELITE Marston Bros. Co.

Established in 1878
Theatre 540 N. Oneida St. Phone 67 or 68
32 APPLETON REVIEW Friday, .April 29, 19

Men's Christian association, of which business in the contiguous territory. Ten There arc a number of stores on Co
George F . Werner is general secretary, is grocers have instituted a cooperative buying Ave. that have the distinction of being
located on Oneida at Lawrence St. plan and operate under the name of '' Ap- the class of retail pioneers. The Pe
Jewish population of Appleton has two pleton Service Stores'' giving them the bone-Peabody Co., Schla.fer Hardware
parishes. Zion Temple, 320 N. Durkee St., ability to offer lower prices so as to meet Galpin Hardware Co., Petersen & Reh
bas no resident rabbi. The Rev. A. Zuss- the competition of the national chain or· market, Voecks Bros. meat market, Bo ·
man has charge of Moses Montefiore con- ganizations. These merchants also pool their Food market Matt Schmidt & Son, clot ·
gregation, whose synagog is on N. Bateman advertising and find their selling efforts Brettscbneider Furniture Co., and \Vi
St. more effective at less cost. The city's fo od mann Furniture Co., are among these e
Other churches in the city are the Seven business amounts to more than $3,500,000 day establishments still considered lea
Day Adventists, 877 N. Richmond St.; First per year in Appleton. among home institutions.
Baptist, 233 N. Appleton St., the Rev.
Ernst Hasselblad, pastor; First Church of
Christ Scientist, 323 N. Durkee St. ; First
Congregational church, 103 W. Lawrence
St., the Rev. II. E. Peabody; Sacred Heart
church, 1302 S. Monroe St., the Rev. F. L.
Ruessmann; St. Joseph church, W. Law-
rence St., Capuchin order; St. Mary church, OF
S. State St., the Re\'. James E. Meagher;
and St. Theresa church, E. Wisconsin Ave.,
the Rev. M. A. Hauch; All Saints Episcopal
church, E. College Ave., Dr. L. D. Utts; St.
Distinctive Service
John Evangelical church, W. College Ave.,
the Rev. W. R. Wjetzeler; Emmanuel Evan-
gelical church, N. Durkee St., Rev. G. H.
Blum; and the Full Gospel Tabernacle, W.
Harris St.
Appleton had the first community school
of religious education in Wisconsin. Pupils
of t he fifth, sixth, and seventh grades of
public schools are dismissed from regular
class work for one hour each week to attend
sessions conducted in their own classroom.
This activity is sponsored by the First
Methodist, First Congregational, Presby-
terian, Reformed, Emmanuel Evangelical,
Trinity English Lutheran, and All Saints Funeral Service
Episcopal churches.
The Catholic churches have the largest Appleton, Wis.
congregations. There are four Catholic
churches in the city, one Adventist, one Bap-
tist, one Christian Science, one Congrega-
tional, one Episcopal, two Evangelical, two
Jewish, six Lutheran, one Methodist, one
Reformed, two Pentecostal, and the Salva-
tion Army, interdenominational. While defi- A Brief History
nite figures as to the actual number of per-
sons of each of the various denominations
is not available, it is claimed that thirty-two
of Progress . •

per cent of the citizens are of Cath olic faith,
t\Yenty·one per cent Lutheran, eleven per In 1896, the plant of the Appleton
cent Congregational, nine per cent Meth-
odist, four per cent Evangelical, three and
Wire Works occupied only two lots and
one-half per cent Presbyterian, two per cent contained four looms.
Episcopal, one and one-half per cent Bap-
tist, and other d enominations, three per cent."""1-
Today this plant with sixty looms for
the manufacture of machine wire aqd
Garnering Millions wire cloth for paper and pulp mills
of Dollars covers an entire block.
(Continued from Page 17)
ing the farmers an additional market for
cash crops. Appleton Wire Works, Inc.
Wholesale facilities here are excellent,
especially as to groceries, meats, fruit and A. B. \"!V eissenborn, Pres. G. E. Buchanan, Secy-Treas. ·
produce, paper, cheese, milk, candy and other
such products. These institutions do a large

Sylvester &Nielsen, Inc. 27 Years

of Faithful, Careful
Office Supplies S ervice to Appleton
Office Furniture

1920 - 1932
V oigt's Drug Store
134 E. Co ll ege Ave. T e l. 754

A PPLETON'S .citizens are its m ost important as-

set. From the time a f ew pioneers banded t o-
gether three-quarters of a century ago to form a
Organized government and protect themselves from the da ngers
of the w ilderness, the people have co-o perated to make
Appletn an ou ts tanding community. Their succes s is
For a n open book to eve ry resident a nd every visitor.
T oday th e complexiti es of a ci ty of more than 26,000
inh a bitants require orga nized co-operat ion. Tha t is
Community accomplished through Appleton Chamber of Commerce,
wh ose membership is made u p of business and profes-
sional men and women who are willing to give of t heir
Progress time and m eans to community advancement beca use
they believe wholehea rtedly in this splendid city of ours.
Our congratulations are extended to the public offi-
cials and public-spirited citizens whos e w ork has made
us rej oice tha t Appleton finds itself such a remarkable
city on it s seventy-fifth birthday a nniversa ry.

Appleton Chamber of Commerce

J. R . WHITMAN, Firs t Vice-Preside nt
DR. J. B. MACLAREN, Seco n d V ice-Preside nt
DAVID SMITH, Trea s ure r
KEN NETH I-I. CORB ETT, Secr eta r y

34 APPLETON REVIEW Friday, April 29, 19 id

Our Seventh Anniversary
Electric Welding of all kinds. General Boiler Repairs,
Smoke Stacks, Structural Steel for Buildings,
Steel Tanks, Sheet Iron Work


E. J. FEMAL, President 701 S . Bounds S t. Tel. 4216 A. W. VAN RYZIN, Treasurer
JOHN HECKEL, V.-President GII1ES COURTNEY, Secretary

15 Years a=
of Square Dealing '==

Retail Dealers in
In One Year's Time --
From 1 Station to 61 Henry Schabo &Son !
The above picture of the Buth Oil Company's ----
912 W. College Ave.
Super-Service Station at Oneida and Franklin
Sts. shows our beginning about a year ago with
one truck. On our first anniversary our capacity
Tel. 729

-- ••

is 61 retail stations and five trucks operating
throughout the Fox River Valley. f"SEAVERNS
WHY? i
Buth Oil Company is 100 per cent locally
owned and operated. All products are bou ght on I GRAIN
rigid specifications from Barnsdall, the World's
First Refiner. They are the heart of the best ii M E MBERS
known crude oils. I .r ew York Stock Exchange 1

Why not fall in line today? Mak e it a habit ! New York Curb (Assoc.)
to buy your motor needs from a reputable Barns- ! Chicago Stock Exchange
=i Chicago Curb Exchange
dall dealer? Chicago Board of Trade

BUTH OIL CO. I! Room 406 Irving Zuelke Bldg.

T el. 5160
Phone 846
1207 W. Washington St. Appleton, Wis. l MAIN OFFICE

l riday, April 29, 1932 APPLETON REVIEW 35


Growing I

with and for i-

Appleton I
111111111111111111111111111111111111111111111111111111 ~
i- In twenty-one years of service as one of i-
I the city's leading financial institutions, ~
I- Appleton State Banli. has made rapid but -§
51 sound growth because: 5
!5 ••• It is a friendly bank wh ose officers
and staff take a personal interest in their custo-

-55 mers and their needs.
• • • It has within the last year doubled
its facilities, now having one of the most modern
vaults in the state, so as to serve customers more
safely, quickly and conveniently.
• • • Because of its policy of consistent
safety, it h as the confidence of the community.
5 Its resources today are $2,292,612.97.
• • • It renders a complete banking service -= 5

i- =
in all its branches.
•f • de It is intfinA1ate1 y interested in the wel- --~-
are an progress o pp1eton.
I-= Our public meeting room is always at the service of the community
-= B. J. ZUEHLKE, President
ELMER SEMROW, Assistant Cashier
M. A. SCHUH, Cashier TIM SAUER, Assistant Cashier
L. F. SCHREITER, Assistant Cashier and Tr11st Officer -=

~11~ 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111iii
!!!Iii -

\ (
36 APPLETON REVIEW Friday, April 29, 1932 -
training does not necessarily determine for than 1,000. B uilding t he three junior h igh cc
City is a Leader in a child the choice of a life work but it schools relieved t he situation temporarily, ~(
does give him a good insight into many it is true, but now the board of education· rE
Advancement of different fields of activity and shows him is faced with the same problem which pnz.
a cross section of each so it will be easier zled the board of ten or twelve years ago~ e<
Education for him to make a choice later on. ''Where can we put the constantly increa8. y(
Despite high standards of scholastic at- ing numbers attending senior high school ~, , d•
(Continued from Page 15)
tainment, Appleton young people are some- Looking at it from one angle this in. 6,
student is exposed to many different choices "·hat hindered in getting the best there is in creased attendance year after year is a I>
in the cur riculum, some of the subjects be- education because of the overcrowded, con- good sign-a very good omen for our city II'
ing of a semi-practical nature, he may find gested situation of the senior high school. and a compliment to t he educators of today.
some activity which particularly attracts Erected in 1904 to house a peak load of 450 This larger enrollment each year is not due 1
him-a sort of work which he will wish to students, the high school building now must solely to an inereasiag population, but also, ii
delve further into in senior high school and take care of a total enrollment of more and what is even more important, to a de.
college. This early vocational guidance

Loans Extra Quality
Up to Adds Nothing
to the
$300 « « « Price!
Made on Furniture or
W hich · s why the thrifty ere
Co-Maker Loans turnin9 t o Penney' &. Which is

• • •
Easy Repayment up to;
why tho•• convinced thet now
ia the time to buy elso f-1 that
they 111uat buy R.IGHTI
20 months to Gossip ALout!

The Franklin Plan J. C. PENNEY f:s' CO., Inc.

Offers 208-210 W. College Ave. Appleton, \ Vis.

Protected Loans
$300 or Less
Eligible borrowers receive Westinghouse Maytag Washers
at no additional cost Refrigerators Sales
Appliances Service
which guarantees full can·
cellatioil of the loan in the
event of death or certain
injury of the wage earner.
Only husband and wife
need sign. Easy monthly
Langstadt Electric Co.
Call, Phone 01· \Vrite 233 E. College Ave. Phone 206
Plan of Wisconsin, Inc.
B. C. TEAL, Mgr.
304 W. College Ave. Electrical Edison
Telephone 490 Contracting Mazda Lamps(

Friday, April 29, 1932 APPLETON REVIEW 37
sire on the part of the young people to disappeared and it is the rare exception to Not only is Appleton a pioneer in cul-
continue their education at least until t hey fiml a boy or girl who has any dcsii·e to t ural education as started and developed
)lold a high school diploma. Our young folk quit school and go to work. with Lawl'ence college as a background, but
1· realize more and more the almost indis- But to l'eturn momentarily to t he senior the city is also a leader in vocational train-
pensable need for a sound and thorough high school problem. Serious thought is be- ing and education. Here is the first voca-
education and mean to get it. Not so many ing given to the el'ection of a new high t ional school building erected in the Uifi-
vears ago students quit high school by the school building within a year or two. Some- ted States, a place where people represent-
dozens and scores and went to work wher- thing will have to be done within that t ime ing all walks of life go to partake of the
ever they could find employment, not always and so Appleton, like all other cities in the widely divergent and interesting courses of-
because they had to but often because they Fox River valley, probably will have a fered. Here one can learn t he machine
wanted to. They did no~ enjoy going to splendid new high school soon. Con gestion t rade, printing, show card writing or can
school as they do t oday and they did not is also very noticeable in some of the grade pick np poin ters on how to be a charming
seem to recognize the importance of school- school buildings and new or additional units hostess at social affairs of various kinds.
ing with relation t o their future welfare. will have to be added before very many Vocational school courses appeal not only
~ow that old attit ude bas almost entirely years. to young people who have dorpped their aca-

IN THE 1800's an institution de-

voted to fine jeweh ·y was founded
in the City of Ap1>let:on. This fu·m
was known as Mayer & J{amps,
a.n d it r epresented a pioneer move-
I F George Washington
were alive today-
ment in the h ig h quality retail
j eweh·y field. '.rhe first stor e was ( ( promote employment in your OWN COMMUNITY and
located in the 100 block West earn such consistent and SUBSTANTIAL DIVIDENDS.
College Ave. 1t soon occu pied a Your investment with us is secured by first mortgage
prominent position in A1>pleton real estate loans, principally on residence property. This
lite in the late 1800's. is particularly good security and borrowers pay back
• • •
Passing years h ave only served
part of the principal, with interest, each month. The
security becomes better as each monthly payment is made.
to bring g1·eater sig nifican ce to There is no better investment for your funds.
the Kamps institution A few
years after the fotmding of t he Appleton Building & Loan Association
firm, the enth'e store came clh'ect-
ly under the control of Herman
A. Kam1>s, and the name was 324 W. College Ave. · Phone 116
changed to ]{amps J ewelry Store.
Later the location was moved to
115 E. College Ave. its present
•• ••
ASSETS OVER $2,200,000.00.

• • •
Snpel'lative service, plus the --- ----
finest quality in Diamonds, \Vatch-
es, Clocks, Silverwar e, and J ewel-
Quinn Bros., Inc. ---
ry has always characterized the
Kamps Store since i ts origin.

• • • --- -
Splll'red by m emories of mor e
--- Frigidaire
than forty years, the store under
its p resent leader, Harold H.
-- Representatives
Kamps, steadily carries on with

these ideals of such service and
the confidence of the communi ty.

Stores at Appleton and Neenah
KAMPS ~ ----- ---
Established 1920

J~welry Store
---- --- Pioneers
In the Radio Industry and Refrigeration

"A pleton's Oldest Jewelry Store"

115 E. College Ave. in the

- --
Appleton, Wis. Fox River Valley
1t I! i! I\ iJ I I I I If i f I I If'! If If'! I I I I jJ I! I I ii·lf i.f.
38 APPLETON REVIEW Friday, April 29, 1932 ·a

demic education and are working for a liv- institution with its own faculty and ad- become the principal research center for th
ing, but to all other residents of the city, ministrative organization. entire industry. 01
young and old, rich and poor, so varied and This graduate school provides a splen- With the completion of the first unit ot n
interesting is t he list of training courses did field for research in the paper industry the Institute last summer, plans were al al
offered. and probably will in time become a mecca most immediately set in motion for the con. p ,
Appleton 's newest educational institution for lead ing scientists from all over t he coun- struction of another even larger building to 8
the Lawrence Institute of Paper Chemistry, t ry. What the United States Forest Prod- be known as the Kimberly Memorial build tee
is destined to become known all over the ucts Laboratory has meant to the city of ing. Work on this beautiful structure, th Tb
world as a great research center for the Madison the Institute will mean to Appleton gift of J. C. Kimberly in memory of hi e:
paper industry. Started only three years so far as national publicity for the com- father, J. A. Kimberly, will be started Yer ti
ago, the Institute has g rown in this shor t munity is concerned. It is, of course, a soon. The Insti~ute has numerous research d
time far beyond the fondest dreams or ex- grad uate school for young men entering into and testing laboratories, class rooms, admiu. te
pectations of the citizens of Appleton. Al- t he highly technical chemical phases of the istrative offices and a library of some 5,00 to:
tllough it is operated under t he auspices of paper :ind pulp industry. But it is even volumes on paper and pulp manufacturing DIE
Lawrence college, it is in reality a separate more than t hat. It is and wlll increasingly t he largest collection of books on t his sub. PP

(:hrysler and Plymouth 19 Progressive Years In

the Retail Shoe
Greatest Year with Business ,
Floating Power '
In 1913 the firm of Bohl and
The greatest engineering development of modern times-PLUS- Maeser was organized. Mr.
automatic clutch, separate free wheeling, easy shift transmission, Bohl in 1917 purchased the in-
double drop girder truss frame, hydraulic brakes with centrifuse t erests of his partner Mr.
brake drums and safety all steel body fully insulated. These new Maeser .
Chryslers and Plymoutbs must be seen and driven to be appreciated.
A complete stock of parts for any year or model Chrysler or Ply- This firm has grown by sell-
mouth, also a complete service station with factory trained me- ing dependable merchandise of
chanics who can take care of any servicing, greasing, oiling or any- quality at moderate prices and
thing to make your present car perform better with less expense. by st anding back of everything
Why not let experienced men take care of your Chrysler or sold.
Plymout h?

Kobussen Auto Company Bohl & Maeser

511 W. College Ave. Phone 5330 213 N. Appleton St. Tel. 764

MARSHALL PAPER Co. I We have been

Esta blish ed 1 893
PAPERS Since 1908

108 S. Oneida St.

'32 ~day, April 29, 1932 APPLETON REVIEW 39

the ll anywhere in t he United States. Richly in helping them by systematic treatments four Catholic and three Lutheran. The
aowed by paper manufacturers from dif· and exercises to correct and sometimes cure Catholic group includes the St. Joseph, St.
Ol ient sections of the country and by men twisted arms, limbs, spinal defects and other Mary, Sacred Heart and St. Theresa schools.
al allied industries, t he L awrence Institute deformities. It is one of eight such schools The Lutheran sohools are the St. Paul, Zion
on. Paper Chemistry contributes in no small i n the state of Wisconsin and is attended Lutheran and St. Matthew.
to19sure to the reputation of Appleton as a by children of varying ages from Appleton As a fitting background to the educational
ld &ed center of learning. and the surrounding territory. and cultural advantages and traditions of
:h1 The latest addition to Appleton's public In addition to the public school facilities this great Fox River valley city one may
hi! iacational system is the orthopedic school, in Appleton the city boasts of one of the very properly return for a moment to the
~ry the school for crippled and pbyiscally finest business colleges in the middle west, starting point, Lawrence college, for the
·cb1Ddicapped children. This unit of the the Actual Business college, which has train- foundation of this great and nationally
in stem, housed in t he former Smith dor- ed hundreds of young men and women from famed school of hig her learning heralded
00 tory on the Lawrence campus, bas ac- Appleton a ncl other communit ies for suc- the birth of Appleton as we know it. "With-
1g lalplished wonders in giving these handi- cessful careers in the business world. out Lawrence Appleton might have grown
ib. pped youngsters a normal education and 'fhen there a1·e the various church schools, up as a ci ty, but it would not be t he Ap·
Our Customers
Come back to us year
after year.
Carriage building and repairing was our task. •
A pretty sure sign of
That's why our business
has grown with this
With the changing times, we render complete and effi-
cient service in Auto Brake, Spring, and Motor Repair
work at reasonable prices. Our customers of yesterday

community. have remained with us today.
Everything from -SEE US

Milhaupt Spring & Auto Co.

Established 1883
312-316 N. Appleton St.
MADE-TO-YOUR-MEASURE 49 Years in the Same Location


Money To Loan
Upon Farm and City
Property W oelz Bros., Inc.
Real Estate S===========================S
Bought, Sold, and
Successor to Outagamie
County Abstract Co.
Established in 1854
Loans Real Estate Appleton, Wis.

,1'1i -____.
229 W . C<>llege Ave.
Tel. 1547
v40 1
APPLETON REVIEW Friday, April 29, 193

pleton we know today. The presence and ly 1,000 young men and women, L awrence and return t o their home t owns to advertis
growth of Lawrence along with the develop- college is an invaluable asset in the higher our city in a favorable lig ht in places nea
ment of Appleton has made of the city a education of vV5.sconsin 's young people. A ancl far. Most of t hese Lawrence studen
place known far and wide for its achieve· splendid faculty of some sixty professors develop a great fondness for Appleton du
ments in the field of learning, a community and instructors includes several members in g their fo ur year stay ancl a great man
imbued with a more cultural and dignified whose iiames and achievements are listed in :find their life work here so they can ca
atmosphere than the average place of its "Wl10 's \Vho in America." These people, Appleton their permanen t home. Applcto
size. proud to call Appleton their home, are a owes much to L awrence college for the ric cl
Rising like old stone castles atop the steep distinctirn influence in the social and intel- heritage of educational and cultural stanc 11 '
bank of the Fox river the college buildings lectual life of the community. ards which have been the city's from th b<
ar e symbolic •of the educational spirit, the The hundreds and thousands of young time of t he first settlement in the wilcle 111
desire for progress in learning which has men and women who come to Lawrence year ness at the Grand Chnte rapids. P'
always been present in this city. With its after year from all over Wiisconsin and
combined enrollment of t he liberal arts col- other states as well, add much to the social
lege anJ the conservatory of music at nem·- and intellectual atmosphere of Applet on,

Organized in ~
P ioneers
of I
and I
Potts, Wood & Co.
C ream
125 E . Pacific St. Tel. 91 I'
!.:::::==== = =====-ii

Children Teach Themselves T t

with Happy Builders GIFTS •

Just give t hem a set of Happy Builders and your p roblems
are solved. With but a little guidance they will be building all
sorts of projects and each child vividly interested and doing
things that have a sound educational value.
Happy Builders bring out and develop leadership, imagina- occasion
tion, observation, originality, and initiative. 'rhey stimulate me-
chaniool aptitude, the spirit of co-operation and foster healt hful
Why not send for Project Book C and learn more about thern 1 Ideal Photo
Appleton Wood Products Co. & Gift Shop
APPLETON, WIS. Thfrteen Years in Present

Happy Builders Project Blocks

riday, April 29, 1932 APPLETON REVIEW 41

seusc of t he word. Thei r accomplishment s

any Groups Com . . i 11 commu nity ser vice are n ot shout ed f rom
campaign which gaYe approximately 300 job-
less people at least par t time emp loyment .
bine To Make Ap..- t he housetops and gi ven great p ublicity.
Business a nd p rofessional men who are mem·
L egionnaires also have been active in assist-
ing t he city in ever way possible i n the
pleton Happy bers of t hese groups prefer to work along
quietly and n ot g ive a g reat deal of pub·
staging of patriotic and municipal celebra-
t (Con t inued fr om Page 13) licity to the good things which their org ani· Wh at a cont rnst between the Appleton of
. clubs-11ot f our luncheon clubs or '' knife zat ions are doing week after week. today ancl t he same city only twenty or
aic and fo rk '' clubs as they . ha1·e sometimes The Rotarians for years have helped fi n·
t wenty-fh·e years ago! Scarcely any of t hese
th been dubbed by wr iters wh o clo not fully splendid community service organizations
ance t he college education of many deser v-
e understancl or refuse to recognize the t rue were iu exist ence then ancl except for the
ing and needy students who come to Law-
pur poses of such orga ni zations. chu rch societies and fra ternal orders t here
rence. 'r he L ions arn constantly giving aicl
The Rotary, L ions, K iwan is and Optimist were no others which ful filled the same fun c·
and education to the bli nd of t he state.
club of Appleton arc scn ·ice clubs in c1·ery tiou-that of making Appleton a clean,
T hey also bought tbe instruments t o start
tlecen t an d h ap p~· city.
out the Appleton high school band, one of

r~. ~~~=~ !.~~! :1

t he fi nest g roup of school musicians in the
United Stat es. Kiwanians star ted a fr ee
dental clinic operated in connection with
t he public schools for needy children whose
pa rents could n ot afford to gi ve them proper
tlental atteution . 'l'his club also is constant-
this vicinity with t he best of ~
meats, sausages, and fish.
ly at 11ork on pro;jects to benefi t t he under·
privi leged children of our city. The Opti·
111ist club, which was started here last year,
P riendships formed and kept
is act irn in boys work projects of various Food Market
during this long period have

ki1Hl s. In December 1931 this group erected
been gratif ying to u s, and we t he first community Christ mas tree th e city
are quite happy t o have kept has h ad in many years and arranged attrac·
pace with the gl'owth of Apple- n t i1·e programs centcl"ing about t his tree for
scYcral evenings during Chirstmas week. 50 Years
u ton. u Appleton is i ndeed for t unate in having four
the Best in
sc1Tice clubs a nd is well sen ·cd by them.

~ PETERSEN & ~ Patriotic organizations such as the Amer·

i<-an Legion, Spanish \.Var Veterans, Daugh·
Meats and Groceries
304-306 E . College Ave.

~ Moa~E~.~~!N fi~
ters of t he American Revolution, J. T. Reeve
circle, ·womens ' Relief Corps and A uxiliar y
organizations to the Legion a nd Spanish Telephones
~ 106 W . College Ave. Tel. 1180
wa r veteran s play a very prominent p art 296 - 297
in community ser vice activit ies. The L egion
~i-==-xi-==-xi-==-xi-==-xx!l last f all p ut on the f amous '' man a block' ' APPLETON, WIS.

WE are specializing in • • • •
every line of Beauty
Work HOH
Complete in Layettes for Visit our new location on the
Furniture Co.
Babies. third floor of the Irving
Girls can b e ou t fitted up t o 14
year s of age. Boy s u p to 6
Zuelke Bldg-. • • •
Appleton's Newest
BUETOW'S Furniture Store.
The Infants' and
Children's Shop
Lor etta Paquette
Beauty Shop
• •
Opposite New Post Office
3 rd 110 01·, I rving Zuelke B ldg.
Pho n e 14 96
Phone 902

I 42 APPLETON REVIEW Friday, .April 29, 1932

Among the most recent industrial concerns

Essential Industries Keep opened here are t he Fuhremann Canning
to be the first i n t ho United States. The
electric light and street railway interests

City Prosperous Co., which provides a new market for peas, were merged into one company. The public
(Continued from Page 11 ) beans and other cash crops of farmers, Lutz utility grew steadily and eventually included
J ce Co., makers of artificial ice, Badger Neenah an<1 Menasha. Today the power
Appleton Engraving Co., Eagle Manufactur- Wood Plug Co., and P eerless Paint Co. This company serves a large area in northeastern
ing Co., Fox River Tractor Co., Standard city also is a market for a large amount of Wisconsin and upper Michigan. The inter-
Manufacturing Co., Fox River Boiler Works, dairy products through its creameries, milk urban lines and local street cars were aband-
Knoke Lumber Co., Appleton Chair Co., wholesalers, cheese warehouses, and the ice oned several years ago when motorbus travel
Fraser Lumber and Manufacturing Co., Bad- crea m plants of Appleton Pure Milk Co. became more popular with the public. The
ger P rinting Co., Appleton P attern Works, and Fairmont Creamery Co. utility operates a large system of busses
Rowell Manufacturing Co., Appleton Car ../ Started Electric Industry today. When commercial gas was made
Mover Co. and Advance Car Mover Co. J. •f h'ere is more history connected with the possible, the power company went into this
J. Plank and Co., manufacturers of dandy Wisconsin-Michigan Power Co. than perhaps field also and is serving Appleton, Neenah
rolls for watermarking paper, started busi- any other industry her~. In-1.882 the first and Menasha. It is now a mammoth com-
ness in 1908. commercial central station in the United pany with plants as up-to-date as they can
States for t he generation of electric current
was established here. 'fhe company was
known as t he Appleton Edison Light Co. and
1906 1932 the generator was in the beater room of the

old Appleton Pulp an<!_Paper Co., located
where the Atlas mill now stands. In 1885
a second pla nt was established by W. D.
Kurz in a small frame building across from
the location of the present Patten Paper Co.
Oldest About a year later the two plants were
combined in a building on S. Oneida St.
Candy Shop where t he present motorbus garage stands. We clean everything
Mr. Kurz was the first manager and is still under the sun
living here. Another man who had a part
Pure Home Made We own and operate
in these developments was A. C. Langstadt,
Candies now president of the Langstadt E lectric Co. our own plant
who had charge of the meter system, which
Fountain Lunch in those days was a laborious set of contri-
rnnces on which to base the use of current.
In 1897 a fire destroyed the electric plant, '-br&~~
135' E . Colleg e Ave.
aud the Wisconsin Traction, Light, H eat
and Power Co., now known as the Wisconsin-
i\fichigan Power Co. came into being. Ap-
pleton's first electric street car was run on
109 N. Durkee St.
College Ave. Aug. 16, 18.!!Q..and was reputed Phone 665
Tel. 881

Glass and Paints
at this
Home Owned Store
Strictly Independent

John Haug
& Son
• For 25 Years
Appleton People with
Delicious Food

Coal, Coke and Popular Prices
GLASS and PAINT Building Supplies
for every purpose
Pittsburgh Proof
Oil Restaurant
(formerly Appleton Glass Service)
Cars Washed-Greased "A Name Familiar to Those Who
Appreciate Good Food"
Louis Lettman-Henry Osinga 719 W. College Ave. LET US SERVE YOU
410 W. College Ave. Tel. 2838 Tel. 1503--1861 227 E. College Ave. Tel. 274
2 iday, April 29, 1932 APPLETON REVIEW 43
e made, rende1·ing a service of perfect con- The wa ter in the Fox river ~ adapted 'f h c principal var ieties of paper now made
;s uity. in chemical content for the manufacture of here arc news print, book, writing, coated P aper T onnage paper. Vast quantities of water are necess- book, tissue, lithograph, label, bonds, led-
d [f operated at capacity, the paper mills ary and it must be free from minerals, color gers, wra.ppings, min1eographs, manilas, wall
.A.ppleton, Kimberly and Combined Locks or impurities that would affect the quality paper, a ud school stationery. Other products
n n out 360 tons of paper a day, or more of paper. } Transportation facilit ies are the made here include farm machinery, building
._ 111 100,000 tons a year . The pulp mills best, with three railways located here that materials, concrete and granite products,
re a capacity of 290 tons a day, or, 870,- operate from Chicago to the west coast. meat blocks, paper machinery, paper ma-
,1 ~ t ons a year. The value of the products Nearly a million t ons of freig ht pass through chine wires, hairpins, paint, ornamental iron
e 111ufactured here runs into millions of dol- the depots here in a normal business year. and brass, knit goods, automobile bodies,
s , annually, and the industrial plants alone The paved highways reaching Milwaukee, car movers, cheese boxes, paper mill f elts,
e ~vide employment for 2,500 men and 700 Chicago, Minneapolis and St. Paul and ot her boilers, chairs, canned goods, crepe paper
men, besides the work they create in- centers have brought the development of specialties, patterns, soap, toilet prepara-
b ectly for hundreds of others. motor truck lines that carry large quantities t ions, soft drinks, toys, and paper roll plugs.
A.ppleton 's facilities aside from its elect- of package freight to and from the principal
n and water power are ideal for industries. marketing centers. .Appleton also is served
with air mail daily and by the Railway Ex-
press company. The city is one that at-
188S 1932 tracts th e best type of labor because of the
excellent living conditions here. •friends
DODGE It is the ambition of the citizens to ob-
tain additional industries so as to keep up
the steady growth of the city. Paper con-
f or 35 yea rs
and verting plants, or those producing paper Since 1897 we've been friends-
the people of Appleton and the
PLYMOUTH specialties are especially desired because of
the sources of supply right here at home.
~ Many of the paper mills have shifted their
Elm Tree Bakery.
Sales and Service production in recent years to specialty lines
We believe our goods are as
because they have become more remote year fine as it is possible to bake.
alter year from the sources o f raw mater- We say this as one old Friend
WOLTER ials. I.. The forests in northern Wisconsin
have been cut away so pulp wood must be
shipped from longer distances, giving a dis-
to Another.

MOTOR CO. advantage as compared to mills nearer t o the

wood supply. Coal is conveniently obtain-
f 4 7 Years Continuous able, however, because of navigation facili-
t ies of the Fox river.'<It is estimated that
Service to the Community more than 175,000 tons of shipping is hand-
Elm Tree Bakery
l 118 N . Appleton St.
Tel. 1543
led by barge bet"·een Appleton and Green
Bay annually.

................ ......... ----


TIRES 'The ...

Distributing Co. Scheurle

Has Served
. VOGUE ••
the Public Service .
Faithfully for •Hat •

20 years APPLETON •shop •

Wholesale Fruits and t PHONE 1788 t

Produce 218 E. College Ave.

323 W. College Ave.

Tel 3500 " Tires Since 1908" t

44 APPLETON REVIEW Friday, April 29. 193•

been dedsecl, streets Jta,·e been widened and nsc in winter that Opens all st reets to t raftl
A Voluminous Task-- added, \Jriclges ha,·e been built, 111uch pav- in a few hours' t ime and d isposes of the U<
ing has been clone fo1· t he convenience of cumulated sn ow downtoll'n in record tin1
This Governing 111otorists and other fu nct ions ha,·e become a A system of pa r ks has been created scn·in
part of aclministrntion. :Motorizing of the all parts of the city, aud t hey are hcirtl{ in
of a City fire depa r t ment is auothcr accomplishment pro,·cd one by one so the~· will be ~Hide
(Con t inued from Page 9) of recent yea rs, resulting in a minimum of beauty a nd recreation spots. A munici 1i ·o.
concer ts, school bands, stock fai r grounds lire losse:s. The school system has been en- golf course also has been p rovided the pub(i re(
mai ntenance and support of celebr ations and larged considerably, ll'ith the two ncll' junior There have never been any public scandal Vi
maintena nce of landing facili ti es for air high schools erected in r ecent years. in city go,·er11111cnt such as cor ruption 0 tE
mail. N ew Problems Ahead officials. 'rhe go,·erning bodies and boar<l ir1
Advent of the automobile has increased Problems of magnitude confront the city ha,·e bel·n earnest in their serdce, and it i rr
voluminously the problems with which t he offi cials tocla.y. Since the aclYent of sanita- due to th em as muel1 as the business in t A
city must deal. The police department ll'as tion, t he pollution of the 1'' ox ri\'er has pre- tut ions and public-spir ited citizens that Ai r<
enlarged to hand le s upervision, a1'tcrial and sented a difficulty that must be soh·ed by a plcton is today oustanding as a city i 111
intersection light systl'nts ha,·e been install· llisposa l system . Appleton bas joined with ll'h ich to "Li,·c, ·w or k and Play " and i 0 1
ed, parking facil it ies and regulat ions ha,·e other cities of the loll'cr Pox river ,·alley considered a nat ional model. ei
in consideration of a metropolitan sewage
district and a disposal plant which will elim-
inate dumping i nto t he rfrer entirely. 'rite
scnio1· high school hn s fa r outgrown its fa- y

HUNT cilities and study js being g in iu to its en-

largc111cnt or the erection of a new builuing. • • • • es

The New Sterling by Gorham
Some of the grade school buildings also a re
obsolt·tc :: nd consideration must be gi\'eu to
tlwi1· n •placcrnent. 'J'hern is also con stant
agitat.io11 for a n11111 ici pal garbage iucincra- u·
tion plant and citywide collection system.
Agitation also is pre,-alent for a municipal
Eighteen Years Ot
bath ing beach either artificially created in
thp city, or on Lake V\finncbago. of insurance service m the
Alt hough tlte ulder manie system of go,·-
c1·11111t•nt is slow n101·ing on matters of city same building, and with
i111p1·0,·<'111ent :rnd the people, in th is fast
1110,·ing age, desire that decisions be made the same Companies I
quick ly and action started instantaneously,
t he 111or.i mature deliberation because of the
started in business
t in1e ensuing has been a boon to the p ublic
111 any times. Appleton, under ll'hatever
system it has opera ted, has bccu a well
go\'erned city. It has b'cen ke pt clea n and
attracti,·e, and its streets are in such shape
• •
t hey are connnient for traffic e1·ery day
in the yrar. 'l'hc pavements arc flu shed in
su111111 cr, and a s now remova l system is in
John M. Balliet
Teaspoo ns
" The Insurance Man"
$15.00dot en

A complete service for eight, 76
pieces, in this sophisticated 1932
Oldest Cloth- Kresge Bldg'., Appleton, Wis.
sterling costs but $192.33 - serv·
ice for twelve, 11 2 pieces, only ing Store
$280.00. Hollowware to match is
a lso moderate ly priced.

Many articles of silver for

gifts and prizes
Established 1898

Offering the Newest

• •
This store handles only the best m Men's Wear ' ' I specialize in bonds and can
at no higher prices
sign them on the spot.''

FISCHER'S Matt Schmidt

Jewelry Store
Phone 509
& Son Co.
106 E . College Ave.
• • • •
riday, April 29, 1932 APPLETON REVIEW 45

fr om rt ll'ealthy easterner, Amos Lawrence, nmount to $10,000, nnd to gfre in addition,

oking Backward Three expccti11g to g h·e h is land issued to him on pr°'·iding that death would not make it im-
Quarters of a Century a patent in 1840 as secur ity. Lawrence pur- possible, the sum of $1,000 yearly for a
(ContinuC'd from P age 7) chased the Janel, later deeding it to his son, period of. ten years toward instructors'
Amos A. Lawrence. He planned to people salaries. If necessary to secure the project,
.lp ·o. In 1800 t hC're 11·cre fifty persons at this plot with persons of good character, t he sum of $10,000 wou ld be paid imme-
lli reen Bay. and provide a school for them . The t ract diately. These offers were made on the
lai Wisconsin becam e a tNri tory in 1836, became k110\1·11 as the town of Lall'rencc. ant icipat ion of similar offers from other
•ter hadng subsequently been a part of In 1846 the R ev. "W':ill iam Sampson, who sou rces. The donor wished his identity
iru irgin ia, Indiana, :\I ichigan, and Illinois had been appointed presiding cider of the kept secret . H. Eugene Eastman, who had
t i rritories. Green Bay mission district two years pre\' i- been employed as Lawr ence's attorney, was
1st As the fur business ga,·e 11':1)" to ag ricul- ous, receh·ed a com munication stating t hat worn to secrecy, and the matter was drop-
Ap r e, it became necessary for the inhabi- if there was a certainty o.f cooperation an ped because of lack of confiden ce. A few
n ts of t he r egion to spread out. Wh ite easterner \l·ould be wi lling to pince a sum months later the offer was mncle again, this
ousands of acres of land were aYai labtc, of money in the hands o.f trnstecs, which, i t t ime from anoth er source.
ere was litt le pre ferr111'.c as fa r ns mar - put out on interest, i11 ten years 11·oulcl ')(__ Reeder Smith, a Methodist minister, sol-
t ing fa cilities were corwerncd, fo r t her e
er e none. The F ox river, howe,·er, sen ·ed
a lure because it offered a mode of tra,·el
y ca noe. 'l'he r:tpicls had not been har-
essed and the water pOll'Cr was not a p-
E feel proud of the fact
Wisconsin was admitted to statehood in
848. Land at that time was selling for that we h ave taken
1.25 per acre all rich in t imber. In l 51
utagamie county was set off from ~·n part in the building of a
ounty and Appleton was made t he county
at. city as fine as Apple ton.
For many years Kaukauna was the site
f the only white man's house between
rcen Bay and Milwaukee. A miss ion was
stablished at Little Chute in 1832 ancl_Me-

ominee Indians assisted in clearing the
and and establishing farms.
Shifting of Indian tribes and missionary
ork of Eleazar Williams, who later claimed
o b e the lost dauphin of France, played a .
r ominent part in the establishment of A p-
leton. "W'illiams hacl fi ve t housand acres Fu1·nitu1·e C6iD]JiiiY
f land near De Pere and being hard pressed
or fund s, went to Boston to borrow money

During nearly
all of
75 Years
known for
For Women- For M en-
Arch Preserver Nettleton
Peacock A rch Preserver
A. GALPIN'S Foot Friend
Pied-Piper f or Chi ldren


~ardware at Retail Since t864, ..,..,_,;__,. Store
46 APP.LETON REVIEW Friday, April 29, 193 !
iciting aid for Albion seminary in Michigan, the school upon the land which his father lishmcnt of the school were in progress an to
appealed to Lawrence for financial assist- had purchased to a id a m issionary in finan- the approximate location h ad been detc fc
ance. Lawrence refused to extend aid be- cial distress. The following year however, mined, the definite site was undecide cc
lieving the Michigan school ought to be tl
he authorized Smith to purchase the land, George W. Lawe, residing in Kaukauna, an
self-supporting, and Smith was given the and the latter secured 149 acres from J ohn his brother-in-law, John F . Meade, each d ci
responsibility of promoting the Lawrence F. Meade, Green Bay. This land included natcd thirty i:tcres of land. This lay b
project in Wjsconsin. a ll of the present business distriet of Ap- tween the river and North Union, an ir
He communfoated wit h Sampson and pleton . The 'C harter incorporating L aw- Drew street s. In 1874 the college sol n
Henry S. Coleman, a missionary among the r ence Institute of "Wisconsin was granted t wenty acres lying north of College Ave.
Oneidas, who was living in Brothertown. January 17, 1847, and in September of that 1/ The designation of Appleton as the sit
Land between Green Bay and Neenah was year the board of trustees was orgauized. for the institute brought many settler l
" . i

<:onsidered, and the site of the pr esent city Masou Darling was named president; N. here, some of whom came to work on th
-0f Appleton favored because of its natural P . Talmadge and H. A. Baird, vice presi- college buildings. Settlements sprang u
b eauty, accessibility, water power, and good dents; the Rev. W. H. Sampson, secretary; in three sections, known as -.Applet on °a
land. Lawrence, however, was not favor- and Morga n L. Martin, treasurer. Lawesburgh, and Grand Chu~ The tow c
ably impressed since he wished to establish During the years negotiations for estab- of Appleton was named for the_father,in
law of Mr._J.,awrence and contained ~ -
acres, bounded by what is llil.\'i!--Nerth Divi
Schlafer's Have Grown with Appleton sion, Union, and North streets and the river
The plat wasrecor ded in January, 1849 bu
the transfer of lot one in Appleton wa~ .
Over 50 Years Ago made by Amos Lawrence to the college in
November, 1848. In 1854 the Samuel Ap-
Only 1900 Items pleton estat~onated $10,000 t o th e col-
lege which was the foundation of one of
(different items for sal e)
the most complete libraries in the north-.
but today west. •
)( W. S. Wa.rner, who had acquired land in

Over 60,000 Items Appleton in 1844, came here in 1849 and

erected the fust hotel.
(differ ent items for sal e) 'I. Settlers had lived on the banks of the
Equa l to about 6 average stores. Fox river before 1835, but only one fa mil7
remained h ere p ermanently. It was the•
Is it any wonder that you can get Hippolitus Grignon family. In 1847 H enry
L. Blood brought a few men with him to
~.i.....i..-=-what you· want in hardware at clear ten acr es of land. This was the fi rst
agricultural project. Twelve oxen were used

Schlafer Hdwe. Co.? to pull the plow, and the tilled land was
sown to wheat. The Ezra 'rhurber family
settled in what is now the Third ward in
115 W. College Ave. Appleton, Wis. 1848 and it was with this family that the
Rev. Sampson boarded when he came here

furnishing Appleton with
24 Years Ago

Quality Furniture · Dry Cleaning
Pressing - Repairing
for Rugs Curtains

Forty-Five Years •
Badger Panto.rium
Appleton's Oldest Furniture Store 217 N. Appleton St.
P hone 911
111-11 3 W . College Ave. Apple ton, Wis.


_______,. ._ .,__........_ ,_ , ___________,. . ._1111 1--··---.·---------

Friday, April 29, 1932 APPLETON R E VIEW 47
- to make arrangements for clearing t he land Duck Cr eek over which the lumber could be L. Blood, Judge }foyers, and William
n for the college. 'fhe first act in the actual hauled. Smith advised the erection of a J ohnston built t he first bridge, a foot bddge,
:~ construction of the colJ ege was achieved by shelter, and John F. J~ton, consequently across the river. I t cost $200 and was fo r
· the Rev. Sampson, who with his brush axe erected what was the first tavern in the two years the only means of crossing ex·
cut the t hick underbr'ush so that those who city. He came here from Neenah in Au· cept by boat.
were to take part in the ceremony of turn· gust, 1848, and commenced work immediate· '/. Navigation was not possible all the way
>E jng OYer t he first spade would be able to ly on his hotel, but it was some time later from Green Bay to Appleton when the city
~ reach the spot. before i t was ready to r eceiye g uests. was established. In 1849 Captain Han'son
)(R eeder Smith 's family arrived i n Apple· Repor ts of ~he progress in Grand Chute brough t the ''Snowbird'' up t he Fox river
ton in J anuary, 1849. Mr. Smith engaged spr ead to the r egion to t he eastward and as far as K a ukauna whe1·e it was hauled
in r eal estat e business in addition to par· long before green grass had ceased to grow out of the water, placed on skids and t r ans-
ticipating in college affairs. He purchased under the crude shanties, the region was ferred to Appleton where it was relaunched
l 166,000 feet of lumber in the northern part haled as a metropolis. F ramework for the and sailed to Oshkosh. Work of improv·
1 of the county which was sawed into boards institute was raised July 3, 1849, and on ing the river was in progress in 1853 and
l! at the Duck Creek mill. H. L . Blood sh oul· the F ourth John S. S tephens r ead the dee· three years later t he Ajax worked its way
a dered the task of making a roadway to laration of independence in the hall. T he from Green Bay to Appleton where it was
settlers held a picnic in honor of t he event.
The first building was located on th e block
i bounded by College Ave., Lawr ence, l\Iorri·


s on, and Durkee streets. It was four stories
high and cost $7,000. Thirty-five p upils
were enrolled on t he opening day.
Early citizens who contributed to t he de·
Lumber Company
velopment of the city were Anson Ballard,

Daniel Briggs, Theodore Conkey, W. S. War- Establish ed 1920
ner, James Phinney, Erasmus Beach, and
Samuel Beach.
Canned ')( T he industrial development of the city
started with t he erection of a sawmill by BAND SAWED
Tracy Bingham in 1849. That year also
Vegetables Col. Blood opened a stor e. A commission
granted to Burr Crait as postmaster at
Hemlock and Hardwood
'rhese products are all of the Tay co 's P oint was recalJed and a postoffice Modern Planin g Mill Facilities
£rst quality. A trial from your was establish ed at Appleton with John F.
local gr ocer will convince you Johnston t he first postmaster. The first con· All Kinds of
: of the superio r quality of the signment of mail was br ought to Appleton Fuel Wood
S~nnon Brand. from Gr een Bay by WJlliam Richards in
March, 1849, and cons isted of four news·
811 N. Li nwood Ave.
The S. C. Shannon Co. papers and one letter.
'f_ Stor y and Talmadge, contractors, started Teleph one 868
Wholesale Gr ocers work of building a crib for the improve· APPLETON, WISCONSIN

cnent of the river in 1850 and that year H.

Wholesale Tobaccos
FRASER 4 14-41 6 W. College Ave.
Cigars, Candies and
Fountain Supplies
Lumber Company Phon e 45~ Distributors or

Establish ed 1907 WEBSTER

General Mill Work
Cupboards and everything
Sixes and V Eights
that goes in to a house
Masonite P roducts G. M. C.
Devoe Paint and
TRUCKS Tobacco Co01pany
Phone 187 9
Varnishes \Ve Service All Makes of Cars

48 APPLETON REVIEW F riday, April 29, 1932

met by th<' Aqui lla. Rh·er trnffic increased step. A charter was g rantC'd the city m one planing mill t\\'O sash and door fac-
rapidly and by 185i twenty-four steamers a 18iiL_i1·hen the population was 2,000. 10 tories, one edge tool factory ; and a chair
week were arriving in Appleton. But t his ..§J;9ry was the city's first mayor. Other of- factory. Mt t he time of the incorporation
mode of traffi c was not destined to endure ficers were ~ckard, clerk ; An~n as a city lots on College A,·e. were selling
long without competition for in 1856 t he Ballal:d, city attorney; C. E. Bennett, city for $15 to $20 per foot. 'L'he real estate
g ran t of land for i·ailroad purposes from treasurer ; .Tames Gilm.ore, assessor; Chaun- of t he eity was rnlned at $396,llS and per-
P ond du L:ic to Appleton wn s legalized. cey Foote, surveyor; Jackson Tibbets, sonal p roperty $59,762. 'f h e general tax:
street commi ssioner ; ancl alderman for the rare was $3 per thousand.
Applet on "·as incorporatecl as a Yil-
three wards, W. H. Ss,mpson, .T. C. Brownell,
fagc in 1 5il. .J. F. .Tohnston was the first An etfo1·t was made at one time to estab-
R. C. Bull, E. C. Goff, B. F. P erry ancl D.
,·iJlagC' president. No general tax was Je,·ied lish a s ummer resort here. An early de-
H. Bowen.
as th C' small expense inrnh-e<l in carrying scription of the city in the interest of its
on d llage business "·as pro,·ided by fines .l(l' he fir st paper mill was esta bl ished by dernlopment as a health resort declared it to
and licenses. In order to execute bonds to the Richmon rl brot hers in 1853. The fo l- ham a •1 'salubrious climate, enchanting
finnnce t he rn ilroad, the villag<' had to in- lowing year the city had two flour mi lls, the scenery, delig htful drives, ancl beau ti f: ul
c·orpora tc as a city, and t hi s wn s the next papern1ill, four saw mills, two lnth mills, s11rrouncli11gs.'' The '"atcr fro m the Tclu-
la h sp ring- was claimed to have health gi,·-
ing qualities.
FOR OVER 50 YEARS THE Appleton's growth was almost phenome-
nal. Progress coutiuuecl, and despite the
Meyer-Seeger Music Co. few periods in its history that growth was
temporarily halted, t he city was destined to
" The Home of the Steinway" t hri ve, and definite strides were made in
(Establish ed J 880) each decade.
h as served the Musical Needs of Appleton and v ic inity- conscientio usly 'What a contrast in the pictures of today
a nd efflciently. Selling on ly instrum ents or the high est qualiti es and r ecog- and seventy-five yea rs ago! Then a forest,
nized s tanding in th e music trade at p ri ces consistent with s uch quality,
this firm has establ is hed for itself an enviabl e reputation in Mus ical with i10 homes, no streets, no activity ancl
Circles t hroughout t h e Fox River Vall ey. today a city whose ,·ery name is a symbol
Any ins trument sold by the MEYER-SEEGER MUSIC CO. must be of prosperity. The little group of huts has
right; if not, it will be made right. This slogan has been rigidly adhered expanded :far beyond the early boundaries
to , so that customers can buy with pe rfect co nfidence. The firm is ex-
clu sive re presentative for the following well- known pianos a nd radios : and hare changed from crude shelters to
comfortable homes. 'f he thriftiness of the
PIANOS RADIOS and PHONO.. found ers has been retained in t he succeed·
STEINWAY J,ES'.l'E lt COMBINATIONS ing generations, fo r Appleton is a city of
J{URTZMANN GULBRANSEN S'.l'ROi\'IBERG-CAR .LSON home ownel's "·here approx imately se,·enty
EVER E'l 'T CABL E R CA-VIU.rOR BOSCH n n cl per cent of t he residents own t heir own
HADDORFF HOWAUD GULBRANSEN homes. )fodern structures with mechanical
It al so carri es a comple t e s tock of Victor, Columbia, and Bruns wick appliances unclreamed of have taken t he
Records- Violins- Conn Band and Orches tra Ins truments- Sheet Music, pin ce of a few store b uildings on the main
sta ndard and popu la r. P ia no Tu ning a Specialty.
street a ud a muddy dirt road has gi,·en

way to a. per manent pa,·emcnt.
The ·ri,·er which had such an important
part in the development of the city sen-cs
now practically only for water power, and
the railroad too, which spurred on indus-
try, has been augmented by a speedy and

Van Dyck Coal Co. com·enient system of truck transportation.

E,·en today the city is not standing still, fo r
t he desire for industrial and cult ural de-
velopment and t he confidence of the found-
ers continue as dominant elements in t he

COAL COKE citizenry of 1932.

Mueller Cabinet Shop
1905 W . Wisconsin Ave. Phone 5900 OLD FURNITURE
3 J 3 E . Wash ington St.
Call · 2222
ifty years ago . . .
J A ppleton sta r ted operation .of the fi rst
elect r ic generating pl a nt in the west-
e rn hal f of our coun t r y, a nd incidentally t h ~ rld's first hy dro-electric cen tral
sta ti on.

A ppl eton's pu bli c u tility pioneer ed w ith h er sturdy citizens. Both gave of t heir
best t o make t hi s a n ou tstanding, progressive community . T oday Appleton r a nks
with cit ies of its size, hig h in h aving one of t h e fin est elect r ic u tili ty syste ms. To
keep its facil iti es a head of t he communi ty w hi ch it was a ssisti ng t o deYelop, t h e
profi t of its u t ili ty, ::i long w ith new capit al, were u sed to expa nd so that dem ands
at all tim es mig h t be m et. Our (vViscon sin Michigan Power Com pany's) appre-
ciat ion of the public's pat ronage is exp ressed in cont inu ous expansion and improve-
men ts to keep pace wit h g r owth a nd mod e rnization.

A ppl e ton, fifty yea rs ago, was a city of muddy s treets a nd k erose ne. lamps an d
ca nd les. Toda y. on its seventy - fifth birt hday, it is a city of pavements, beauty and
brilliant electri c li g ht s. Mor e progr ess can be t raced to power than to a ny other
facto r . .Mo re con veni ences exist
fo r th e ease a nd comfort of t he
peopl e t ha n eve r befo r e . . . .
a ll beca use you r pu blic u tili ty
was loya l to t he growth of Ap-
pl e ton , a nd vitall y in te rested in
its achievem ents .

\\Te reJoice in t hi s occa-

sion a nd the pa rt power
has played in brin g ing it
to pass.

Wisconsin-Michigan Power Co.

Then and Now

~HERE'S r oma nce round these parts

\._?- when you come shopping at Pet-
tibone's you' r e voyaging in romance of
t he first wate r. In t he earl y days of our
hi stor y it was no uncommon t hing for
India ns, forty or fifty canoes of t h em, to
appear on the ri,·er and presently on the
one business street of the little village
that ·w as A ppl eton. Freigh t a nd passen-
ge r boats plied up a nd down the ri,·er
a nd stao·e coaches w ith four a nd six The Stor e as it w as in 1880
hor ses m ade t heir regul a r trips to Kau-
kauna, G ree n Bay, a nd Fond du Lac. his asp ira tions and achi evements . His
memory is a part of the rich he ritage
T hat was the sett in g in which Petti- of Pett ibone's. Many other distin -
bone's began its long ca r ee r of m er- g ui shed men, whose careers made the
cha ndi s ing in A ppl eton. For seventy hi s tory of A ppleton, enjoyed t he friend-
years it has been doing busi ness on !~v se n ·ices of t hi s fine old stor e. ~
the very spo t w here th e Store now
stand s, a site so happ il y chosen t hat it is From those days to the presen t time
still at the ver y heart of t he bu si ness dis- milli ons of dollars worth of mercha n-
trict. The g uiding sp irit of th is S tore d ise ha s passed through Pettibon e's
was George F. Peabody. He was said fr om producer t o consumer. The gath-
to be a "bo rn m er cha nt ," finding in t he eri ng together and the d ist ribution of
development of t his Sto re a setting for t his great volume of things needed for
t he home, for t h e fami ly, fo r t he com-
muni ty, bas been th e happy task of Pet-
tibone's-a task w hi ch t hrough a ll these
years to th is day, to t his hour, has been
dependably a nd hono rab ly fulfi ll ed.
T hu s have the con fidence and good will
of a g r ea t circle of pat rons of t hi s Store
been won.
O ur purpose and ou r s in ce re desire is
t hat fo r ma ny yea rs to come Pettibon e's
may continu e to w in a nd hold its place
in t he hearts a nd confidence of a ll w hom
it may serve.
Pettibone- Peabody
The Store as it was at Ohris tmas 1931 Company

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