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UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF
CHEMICAL AND BIOENGINEERING TECHNOLOGY

PROPOSAL FOR TECHNOCULTURE FEST

An integrated project involving three courses:


Technopreneurship, TITAS and Professional English 1

GROUP: ARAB’S CULTURE (G6)

NAQIB SYAFIUDDIN BIN


55213218036
AHMAD DAUD

NUR ALIMAH BINTI MOHD


55218218019
AZELI

NUR AZIEMAH BINTI MOHD


55218218018
AULAN

NUR ZULAIKHA BINTI


55217218010
ZAKARIA
1.0 Introduction

Our group will be assigned to accomplish an assignment which is conduct an exhibition to


promote and expose Arabic product that reflects Arab culture and their history. In the past
time, Arab merchant use to travel and trading in Malaya. Hence, some of their culture were
exposed to our ancestors. So our group will exhibit Arabic product that focus on food and
beverage which are ‘Tokmiyah’, frozen ‘Falafel’, and ‘Yemeni Shai Tea’. This will help and
encourage visitors or students to experience the uniqueness of Arabic culture.

2.0 Objectives

The main objectives of this proposal are:

2.1 To promote the uniqueness of Arabic foods and drink to the people from other
races and countries.

2.2 To introduce and exhibits Arabic culture to the society.

2.3 To encourage students and visitors to experience and have fun with Arabic
traditional games.

3.0 Business Proposal Elements

3.1 Business Design Thinking

3.1.1 Introduction of the company and selected product or services:

Janna Sdn Bhd is a company that offers both product and service related
to the Arabic foods and drink. Our company allocate a service to deliver the
Arabic food products using the concept of cash on delivery. Our company
produce the frozen ‘Falafel’ and ‘Tokmiyah’. Falafel is one of the traditional
Arabic food that up until now is the most favorite food for Arabian. Our team
propose this kind of business in order to promote and apprise the people
about the beauty of Arabic culture. Our company will offer visitors to
experience the unique taste of Arab’s food products. Despite people that
does not have awareness of Arab’s culture, people that already aware and
miss the Arab’s cultural environment or surrounding also can get benefits
from this exhibition where they can restore the memory being in Arab’s
cultural environment.

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3.1.2 Problem Statement that need to be resolved in innovation:

Nowadays, most of people from outside of Arab’s or Middle East countries


did not know the Arab’s culture and some people even just exposed to
stereotype of Arab’s culture. Based on website ‘the culture trip’, some
stereotypes mentioned are that ‘Arab’s have no culture or history’, ‘Arab’s
are crass’ and ‘Arab’s are terrorist’ (Amani Sharif, 2017). Some people
were exposed to those kind of stereotypes which make them unaware there
are a lot beauty in Arab’s culture.1

1) In order to demolish those kind of stereotypes and to promote the


uniqueness of Arab’s culture, we propose this exhibition which can
show how decent is Arab’s culture than what people thought
2) Travelling to Arab’s/Middle East country quite expensive.
3) Some foods are less nutritious nowadays. So, we offer the Arabic food
products which are healthier and more nutritious.

3.1.3 Ideas of technology product or services:

Basically, Falafel is the national dish for many Arabian. Falafel grew to
become a common form of street food or fast food in Egypt and the Middle
East. In Arab’s culture, Falafel also eat as main dish that breaks the daily
fast after sunset. Hence, we turn this food product to be available anytime
where we improvised it as frozen foods. By make it frozen, this product can
be obtained and prepare easily. For the food services, we use the concept
of ‘cash on delivery’ which we sell both frozen Falafel and ‘Tokmiyah’.
Falafel best eat as the filling in ‘Tokmiyah’.

4.0 Details of Event

4.1 Activity 1

4.1.1 Frozen Falafel and Tokmiyah

This activity will involve sale of the frozen falafel and food tester for the visitors.
Visitors will be served with the ‘Tokmiyah’ which is the arab wrap that using the
falafel as the filling including salads. Falafel is a deep-fried ball or patty made from
ground chicken peas. Falafel is a traditional Middle Eastern food that originated
in Egypt. It is commonly served in a pita which is called `Tokimiyah’ or wrapped in
a flatbread. The Tokmiyah is wrapped with falafel balls topped with salads, pickled
vegetables, hot sauce, and drizzled with tahini-based sauces. Falafel balls may
also be eaten alone as a snack or served as part of appetizers.

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The activity involves are:

- Display the frozen falafel for sale


- Serve the ingredient for ‘Tokmiyah’ including fried falafel.
- Prepare the tokmiyah for the visitors to taste.

4.1.2 Shay (Yemeni tea)

Shay is a type of milk tea made with black tea, evaporated milk and sometimes
spices such as cardamon. It is often made at home but can be found all over the
gulf. In order to attract the visitors, they will be served the shay tea for free but
during this activity, they need to sit down, have the shay drink and have a chat in
group at our booth. The purpose of this activity is to make a strong bonding
between each other which can reflect our tagline ‘’Let’s Mahabbah’.
The activity involves are:

- Serve shay to the visitors


- Offer them to taste shay stay together with other visitor in a group
- Explain how the tea are made. Explain how when n what they do
during the tea party.

4.2 Activity 2

There are two traditional games will be held during exhibition which are:

4.2.1 Al-Laqfa

“Al Laqfa” is the traditional Arab’s game. It is the same with our traditional game
which is `batu seremban’. It might have a slight different between the games. We
will improvise the seashells by using the plastics version of seashell. The winner
of this game will be given the prizes. The history and benefits of the of traditional
games will be explained

4.2.2 Al-Nashaba

“Al- Nashaba” is an infamous sling shot game. Come and "shoot" down some fruits
in the trees. But in this activity, the participants will shoot the ping-pong balls which
replace a fruit. This game required a sling shot, ping-pong ball and DIY bullets.
This game is for participants to enjoy and have fun together and also to improve
their accuracy skills. The history and benefits of the of traditional games will be
explained

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4.3 Rules and Regulation

Participants need to follow this rules and regulations while playing these games.

4.3.1 Rules and Regulation of Al-Laqfa

For “Al-Laqfa” game, participants need to sit in a circle with 10 sea shells or
pebbles. A bigger pebble is thrown into the air. Pebbles or sea shells have to be
collected from the floor using the same hand. Any of the pebbles drop, the
participants are consider out or disqualified. The winner of this game will receive a
prize.

4.3.2 Rules and Regulation of Al-Nashaba

For “Al-Nashaba” game, participants will receive a sling shot and DIY bullets. This
game will be played by 2 or 3 participants. The distance between the participants
and a target is 1 meter. The participants need to aim the required target which is
the ping pong balls. The most ping pong balls that have been dropped to the floor
will be considered as winner.

4.4 Date, Venue, Time and Tagline

Date: 21 March 2018


Venue: In Front of Lecture Hall 2
Tagline: LET’S MAHABBAH

“Mahabbah” means love, so our tagline is to strengthen our bonding. Our target is to
strengthening relationships between students as well as between students and employees
and lecturers

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4.5 Required Items
The items required for the exhibition is listed as below:

Pita Bread Lettuce Tomato

Capsicum Cream Cheese Fries

Sausage Tea Sugar

Evaporated Milk Falafel Ingredients Other items


Arabic teapot

falafel illustration

Carpet

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5.0 Committee Member

PROJECT MANAGER
NAQIB SYAFIUDDIN BIN
AHMAD DAUD

ACTIVITY & LOGISTIC MARKETING & PUBLICITY FINANCIAL


NUR ALIMAH BINTI NUR ZULAIKHA BINTI NUR AZIEMAH BINTI
MOHD AZELI ZAKARIA MOHD AULAN

6.0 Financial Allocation


The budget required for the exhibition are listed as below:

Price
No Item Quantity Total Remarks
per unit

1 Pita Bread RM4.50 8 RM36.00


2 Lettuce RM9.00/kg 1 RM9.00
3 Tomato RM7.00/kg 1 RM7.00
4 Capsicum RM16.00/kg 1 RM16.00
5 Cream Cheese RM8.00 3 RM24.00
6 Fries RM6.00 2 RM6.00
7 Sausage RM13.00 1 RM13.00
8 Falafel Ingredients - - RM15.00
9 Tea RM6.00 1 RM6.00
10 Sugar RM3.00 1 RM3.00
11 Evaporated Milk RM3.00 5 RM15.00
12 Other Required Items - - RM50.00
SUB-TOTAL RM200.00
GRAND TOTAL RM200.00

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7.0 Tentative of Programme

9.00 am - 9.30 am Arrival of guest and participant

9.30 am - 100.00 am Opening ceremony

10.00 am - 1.00 pm  Exhibition starts


 Selling and display food product

1.00 pm - 2.00 pm Rest

2.00 pm – 4.00 pm Continue of the activity

4.00 pm – 4.30 pm Closing ceremony

Timeline

Week Activity
Week 1  Obtaining sources about the event
(22/1/2018) – (26/1/2018)  Gathering ideas for the activity
Week 2  Define the problem that may occur
(29/1/2018) – (2/2/2018)  Arrange the ideas of the event
 Financial planning
 Finalize the event planning
Week 3  Formatting the proposal
(5/2/2018) – (9/2/2018)  Submission of proposal
Week 4  Meeting purpose, procedure, and etiquette
( 12/2/2018) –(15/2/2018)  Negotiation skills, argumentative, persuasive.
Week 5  Documentation of meeting
(19/2/2018) –(23/2/2018)  Problem solving based on meeting
Week 6  Mock meeting
(26/2/2018) – (2/3/2018)  Submit the agenda and minutes of meeting

Week 7  Mock meeting


(5/3/2018) – (9/3/2018)  Documentation
Week 8  Event preparation
(12/3/2018) – (16/3/2018)
Week 9  Exhibition event
(19/3/2018) – (23/3/2018)
Week 10  Meeting
(26/3/2018) – (30/3/2018)  Postmortem

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8.0 Outcomes

In a nutshell, visitors will be exposed and gained more knowledge about the Arab’s culture in the
future. So that, this culture will be known by the youth. Other than that, visitors and organizers will
be able to gain more experience together during the exhibition. Organizers also can enhance their
entrepreneur skills in their life.

9.0 Approval

This event will expose and enlighten the students on the existence of Arab’s culture. This event
will also can promote the Arab’s culture towards Malaysians. We hope you will consider approving
this proposal for the greater good of the students of this university.

Prepared by:

………………………

(NAQIB SYAFIUDDIN BIN AHMAD DAUD)

Project Leader

Supported by:

…………………..……… …………………..……… ……………………..……

(NOORHAYATI (DR ANISAH BAHYAH (ABD RAZAK MOHD


SAHARUDDIN) AHMAD) YUSOFF)

Lecturer/ Advisor, PE1 Lecturer/ Advisor, TITAS Lecturer/ Advisor, TECHNO

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Recommended by: Approved by:

……………………………… ……………………..……

(DR KELLY YONG TAU LEN) ( A.P. DR RUZAINAH BT. ALI)

Deputy Dean Academic Dean