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A Study on

BRAND MANAGEMENT
With reference to
“PANTALOONS”

A Project Report Submitted in Partial Fulfillment of the


Requirement for the Award of the degree of
Bachelor of Commerce

Submitted By
SHALINI KUMARI
Regd. No: 2015-1608082

Under the esteemed guidance of

Dr. Smt. V. VIJAYA LAKSHMI


HEAD OF THE DEPAERTMENT OF COMMERCE

Department of Commerce
GVP COLLEGE FOR DEGREE AND PG COURSES (AUTONOMOUS)
Affiliated to Andhra University
(Accredited by NAAC with B++)
MVP Campus.
Visakhapatnam- 530017.
2015 – 2018 Batch
PROJECT GUIDE CERTIFICATE

This is to certify that the Project work entitled on “BRAND

MANAGEMENT WITH REFERENCE TO PANTALOONS” is a genuine

and bonafide work done by SHALINI KUMARI, A student of Final year

B.Com., GVP College of Degree and PG Courses (A), Visakhapatnam for the

award of Bachelor of Commerce Degree from Andhra university under my

guidance and supervision.

Visakhapatnam

Date:

(Dr. Smt. V. VIJAYA LAKSHMI)


Head of the Department of Commerce
DECLARATION

I hereby declare that the project work entitled “BRAND MANAGEMENT WITH

REFERENCE TO PANTALOONS” an original report submitted to words the partial

fulfilment for the award of BACHELOR OF COMMERCE degree affiliated to Andhra

University, VISAKHAPATNAM and it is not submitted anywhere either in part or in full

for degree or post graduation of any university.

Place: VISAKHAPATNAM
Date:
SHALINI KUMARI
Reg.No.-2015-1608082
Vth semester
Final Year B.com.
ACKNOWLEDGEMENT

I am greatful to Prof. S.K.V SURYANAYANA RAJU , PRINCIPAL, G.V.P


COLLEGE FOR DEGREE AND P.G. COURSES (AUTONOMUS), MVP
CAMPUS, VISAKHAPATNAM for having allowed me to take up this project and
utilize all the available resources from the college.

I am greatful to Dr. M.F. RAHIMAN, DIRECTOR, U.G. CORSES, G.V.P.


COLLEGE FOR DEGREE AND P.G. COURSES (AUTONOMUS), MVP
CAMPUS, VISAKHAPATNAM for having allowed me to take up this project and
utilize all the available resources from the college.

I am to grateful to our esteemed project incharge and guide Dr. Smt. V. VIJAYA
LAKSHMI, ASSISTANT PROFESSOR AND HEAD OF THE DEAPARTMENT OF
COMMERCE, G.V.P. COLLEGE FOR DEGREE AND P.G. COURSES
(AUTONOMUS), MVP CAMPUS, VISAKHAPATNAM, for her patience, humble and
unending encouragement and support throughout the process of completion of this
project work. I am greatly obliged and deemed it as a privilege to carry out this project
work under her humble guidance and supervision.

I am also greatful to all other faculty members of DEPARTMENT OF COMMERCE


and the Librarian of the college for their total support and co-operation.

Last but not the least I would like to thank my friends for their unselfish co-operation and
care without whose support this project work would not have been taken the present
form.
SHALINI KUMARI
Reg.No.-2015-1608082
Vth semester
Final Year B.com.

GENRAL PROFILE

 INDUSTRIAL PROFILE
 BACKGROUND
 MISSION
 COMPANY PROFILE
 SWOT ANALYSIS