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Master of Mass Communication
In a world that is rapidly changing, communication acts as an important binding factor. Communication, very simply, is the exchange of ideas. However, it is also about influencing, persuading and molding opinions. Broadcast & Print media are used effectively for above and sated reasons.
Department of Communication and Journalism established in 1987-88. Department played vital role to provide media professional and communication experts in various fields. In 2010-11 academic year Department of Communication and Journalism offering two year integrated PostGraduation level programme, Master of Mass Communication (Degree Course).
The Master of Mass Communication programme aims at developing socially responsible communicators, who can effectively use their skills in various commercial and non-commercial endeavors.
This Post-Graduate programme deals with areas of mass communication in industries as diverse as Journalism, Advertising, Public relation and Entertainment. The programme of study will include theoretical inputs with appropriate practical assignments and experience in media and other communication organizations.
Interactive sessions with professional from the industry, a fully equipped library and other amenities are highlights of this programme.
We aim to build professional communicators who will make a definite difference.
FIRST SEMESTER (Course 1 to 6) MMCJ 401 General Studies MMCJ 402 Introductions to Communication and Media MMCJ 403 Development of Media & Media Law MMCJ 404 Language of Communication and Translation MMCJ 405 Print Media (Reporting &Editing) MMCJ 406 Practical- Printing Production and Field Visit. SECOND SEMESTER (Course 1 to 6) MMCJ 407 New Media Applications MMCJ 408 Radio Journalism and Production MMCJ 409 Television Journalism and Production MMCJ 410 Alternative Media MMCJ 411 Production and Study of Films & Documentaries MMCJ 412 Practical - Performance and Production of Assignments
THIRD SEMESTER (Course 1 to 6) MMCJ 501 Communications for Development MMCJ 502 Media Research MMCJ 503 Corporate Communications – Public Relation MMCJ 504 Principle and Practices of Advertising MMCJ 505 Script Writing & Creative Communication MMCJ 506 Practical FOURTH SEMESTER (Course 1 to 6) MMCJ 507 International & Inter Cultural Communication MMCJ 508 Specialization in Rural Communication & Business Communication MMCJ 509 Issue Based Writing MMCJ 510 Media Planning & Media Management MMCJ 511 Media Research Project MMCJ 512 Practical o All Courses are compulsory. Each course for five credits. Total Credits 25. o Five units in each paper. Teaching hours 10 (ten) per unit (interactive teaching hours + Practical Teaching hours)
Scheme of the Syllabus Course of structure
Theory of Exam Internal Assessment /Practical Total
FIRST SEMESTER (Course 1 to 6) MMCJ 401) General Studies OBJECTIVES o To orient Students in understanding their surroundings so that they can understand and analyze issues implicit in polity, economy, culture, history and other subjects, that concern humanity. o To develop the aptitude of students so that they develop their own initiative in acquiring knowledge about issues and develop their own expression by responding on these issues.
UNIT ONE: INDIAN CONSTITUTION: BASIC CHARACTERISTICS 1.1 Objective and ideas of Indian constitution; Parliamentary system 1.2 Fundamental Rights and Directive Principal of State 1.3 Federal and unitary nature; Center-State relationship; Civil services 1.4 Election, emergency powers: Amendments of constitution
UNIT TWO: POLITICAL SYSTEM AND PARLIAMENTRY PROCEEDING 2.1 Introduction to various political systems in the world 2.2 Parliamentary and Legislative procedure in India 2.3 Role of Parliament members and Indian bureaucratic system 2.4 Indian Judicial System and various democratic bodies in Indian constitution
UNIT THREE: INDIAN CULTURE AND SOCIETY 3.1 Basic elements of Indian culture 3.2 Society and religion in India 3.3 Dynamics of Society and various social systems 3.4 Various social issues and problems in India & Gujarat
UNIT FOUR: INTRODUCTION TO WORLD AND INDIAN ECONOMY 4.1 Nature of Indian Economy 4.2 Essential Economy term and various economical issues in India 4.3 Issues and problem of Indian Agro-economy 4.4 Economical profile of India & Economic Policy of India
UNIT FIVE: ISUUES AND AFFIRE OF CURRUNT GLOBAL SECENARIO 5.1 Currant National and International events 5.2 Indian foreign policy 5.3 United Nations and SAARC 5.4 Introduction to International politics
FIRST SEMESTER MMCJ 402) Introduction to Communication and Media OBJECTIVES o To acquaint students with the concept and process of communication and to enable them to appreciate the potential and limitations of various communication process. o To acquaint students with various types of Media
UNIT ONE: NATURE AND CHARACTARISTIC OF COMMUNICATION 1.1 Definition of Communication Nature Scope and Process 1.2 Process of Mass Communication 1.3 Human needs of Communication & Factions of Communication 1.4 Types of Communication – Intrapersonal, Inter Personal, group and Mass Communication
UNIT TWO: PROCESS OF COMMUNICATION 2.1 Elements in the process of Communication 2.2 Communication Flows: Step -one, Step –two, Multi – steps 2.3 Barriers in Communication 2.4 Verbal and Non-verbal Communication UNIT THREE: INTRODUCTION TO MEDIA
3.1 Print Media: Introduction, Types and Characteristics 3.2 Role of Radio: Their Characteristics 3.3 Role of television: Their Characteristics 3.4 New Media: It‟s Characteristics
UNIT FOUR: MEDIA ETHICS 4.1 Concepts of Ethics 4.2 Significance of professional ethics for different medium 4.3 Ethics and media laws 4.4 Ethics and various pressures
UNIT FIVE: Advertising and Public Relations 5.1 Concept and definition of advertising 5.2 Types of adverting 5.3 Public relation: Its concept: public relations organizations 5.4 Tools and techniques of public relations
MMCJ 403) Development of Media & Media Law
OBJECTIVES o To educate students about role of newspapers in Indian freedom struggle o To acquaint students about historical growth, development and trends of different media o This course aims to provide knowledge of media laws and cyber laws UNIT ONE: CHARATRAISIC OF PRE-INDIPENDANCE PRESS 1.1 Origin of Newspaper in India: Bengal Gadget, Mumbai Samachar
1.2 Role of language press in freedom Movement 1.3 Gandhian journalism: Gandhi as a journalist & Gandhi as a communicator 1.4 Important News papers, eminent journalist during freedom movement in India
UNIT TWO: CHARATARISTICS OF POST INDIPANDANCE INDIAN PRESS 2.1 Press after Independence: Growth and Development 2.2 Origin of Indian Newspapers agencies and their role 2.3 Indian Journalism during Emergencies 2.4 Features of highly circulated Newspapers in English and Indian languages UNIT THREE: DEVELOPMENT OF RADIO AND TELEVISION IN INDIA 3.1 Brief history of Radio in India & Currant scenario 3.2 Brief history of television in India 3.3 Television industry after liberalization in India 3.4 Recommendations of various committees for Radio and Television UNIT FOUR: MEDIA LAWS 4.1 Meaning of freedom. Freedom of speech and expression. Freedom of Press 4.2 Defamation and Journalistic defense: Working Journalist act 4.3 A brief history of press laws, legislation in India: Parliament privileges 4.4 Official Secrete Act and Right to Information Act UNIT FIVE: DIMENTION AND ISSUES OF MEDIA LAW 5.1 Copyright Act & Intellectual Property Rights 5.2 Press council of India: Press council regulation 5.3 Media Laws and New Media technologies 5.4 Study of some important Judgments pertaining to Media FIRST SEMESTER MMCJ 404) Language of Communication and Translation OBJECTIVES o To make a students understand basic Gujarati-English grammar and sentence structure so that they are able to translate text from English to Gujarati and viceversa in correct and effective manner. o To make student learn the proper language expression for effective communication.
UNIT ONE: MEANING, IMPORTANCE AND ELEMENT OF LANGUAGE OF COMMUNICATION 1.1 Element of language and Indian constitution and Languages 1.2 Meaning and Importance of language of communication 1.3 General rules of grammar: Gujarati and English tenses etc. 1.4 Essential of good writing: Essentials in mass media writing
UNIT TWO: TECHNIQUES OF EFFECTIVE WRITING 2.1 Types of sentences, their structure and use 2.2 Words and their redundancies words and phrases; use of adjectives and adverbs 2.3 Negatives and double negatives transitional devices 2.4 Methods of paraphrases, attribution, and quoting
UNIT THREE: TRANSLATING SIMPLE JOURNALISTIC CONTEST 3.1 Translating at least 5 different news items 3.2 Translating at least two articles 3.3 Translating at least one creating writing of about 500 words. 3.4 Preparing a list of at least 20 phrases in Gujarati and English used for the same Expression
UNIT FOUR: LANGUAGE COMMUNICATION AND TRANSLATION FOR VARIOUS MEDIA 4.1 Nature, scope and characteristics of book translation 4.2 Translation for different media 4.3 Translation & Gujarati literature 4.4 Study of the good translator
UNIT FIVE: LANGUAGE OF VISUAL COMMUNICATION 5.1 Concept of visual communication 5.2 Paintings, Photographs, Graphics, & Visual communication 5.3 Grammar and Language of visual communication 5.4 Visual communication for various purposes (For Example Text book, story book, Paintings etc.)
MMCJ 405) Print Media (Reporting & Editing) OBJECTIVES o To acquaint students with various types of news to develop skills for writing various types of news. o To train students in the analysis and interpretation of news. o To introduce students the process of selecting, editing and presenting news with The Graphic for the news.
UNIT ONE: REPORTING OF NEWS 1.1 Reporting of news: Definition, Concept, Elements and Values of News 1.2 Responsibilities and qualities of news reporter 1.3 Source of Reporting & Concept of News structure and writing of different types of intros 1.5 Journalistic interview
UNIT TWO: NEWS BEATS AND NEWS SOURCES 2.1 Types of beats (Covering crime, disaster, education, cultural and social issues etc.) 2.2 Role of News Agencies & Study of National and International News Agencies 2.3 Press Conferences & other Information sources for News 2.4 Reporting for Court, Legislature, and Parliament
UNIT THREE: EDITING TECHNIQUES 3.1 Meaning, Nature and Principles of Editing 3.2 Art and Craft of Editing 3.3 Editing for Newspapers & Magazines 3.4 Responsibilities of Copy Editors and Editors
UNIT FOUR: TREATMENT OF THE NEWS 4.1 Meaning, Concept & Skill for investigative reporting, (Ethical issues pertaining to investigative Reporting) 4.2 Concept of soft stories and hard stories 4.3 News for social justice and human rights 4.4 Writing in-depth News UNIT FIVE: NEWSPAPER PRODUCTION 5.1 Principles of layout, Contemporary Indian Newspaper designs & Layout 5.2 Caption writing guidelines 5.3 Photo Editing 5.4 Types of Graphics & Designs (Computer software in process and page making)
FIRST SEMESTER MMCJ 406) Practical – Printing Production and Field Visit. 1.1 Individual production of one news paper. 1.2 Individual production of a Magazine. 1.3 Practical training report (with media industry) oral / written. 1.4 General Field visit report five places. 1.5 Trans/action of five editorials.
SECOND SEMESTER MMCJ 407) New Media Applications OBJECTIVES o The objective of the course is to acquaint students with the computer operating system. o After completion of the course students are supposed to acquire basic computer skills according the requirement of media profession
UNIT ONE: BESIC OF COMPUTER 1.1 Development of Computer (history & origin) 1.2 Role of Computer in Communication Revolution 1.3 Introduction to input and output devices, files and folders & Using factions of charts and graphs 1.4 Operating systems and package use
UNIT TWO: INTRODUCTION TO INTERNET 2.1 Facilities of Internet in Communication; Video conferencing 2.2 Internet protocols and different Websites & Portal and search engines 2.3 Potential threats in Internet Communications 2.4 Major News sites of channels e.magazines & online newspapers
UNIT THREE: MULTI MEDIA AND CYBER COMMUNICATION 3.1 Definition and elements of multi-media: Multimedia in mass communication 3.2 Use of multimedia gadgets like scanner, digital camera etc. 3.3 Laws and Ethics of Cyber Communication 3.4 Web as a medium of communication for different media
UNIT FOUR: SATELLITE COMMUNICATION 4.1 Historical background- Passive to geostationary satellite, Up link and Downlink Frequencies transponders 4.2 KU band and Digital Transmission Via satellite advantage, increased number of Channels, polarization 4.3 Co- location of multiple satellites,, Narrow band- wide band-broadband 4.4 Allocation of increased channel capacity for moving events 4.5 Dish antennas, Spot beam techniques 4.6 INSAT and Intelsat-role of ITU. DBS (Direct Broadcast Satellite)
UNIT FIVE: TELECOMMUNICATIONS 5.1 Development in telecommunications: Role of communication satellites and Computers 5.2 PSTN-ISDN (Integrated Services Digital Network), telephony- message handling Services- fax-Telex- LANs (Local Area Network) 5.3 Mobile Radio Communications, satellite services, satellite for communication, Intelligence and remote sensing 5.4 Optical fiber communication 5.5 Historical Background, Basic Principals – base stations, mobile service switching center
SECOND SEMESTER MMCJ 408) Radio Journalism and Production OBJECTIVES o To present the holistic character of Radio as a medium of communication. o To make students understands the process of Radio programme production. o To develop script writing skills for various types of radio programme.
UNIT ONE: RADIO PROFILE 1.1 Radio as an oral medium: strength and weakness; radio and public service Broadcasting 1.2 Radio for social change and development 1.3 alternative radios: community radio, participatory radio 1.4 Radio broadcasting as entertainment, FM Radio and Commercial Radio, Web Radio
UNIT TWO: TYPES OF RADIO PROGRAMMES 2.1 Brief introduction to main categories of radio programmes: Music- light, classical, folk and tribal music; spoken word talks, talk show, discussion, interviews, quiz, story and poetry recitation; drama; documentaries and radio magazine programmes. Radio serials 2.2 Audience specific programmes : programmes for youth, programmes for women, : Programmes for children, programmes for senior citizen. 2.3 Subject specific programmes: rural broadcast, educational broadcast, sports broadcast, Science broadcast, health and family welfare broadcast 2.4 Interactive broadcast: Phone-in-programme; voice mail morning information programme Field based programme; radio bridge; people‟s forum programmes
UNIT THREE: RADIO PROGRAMMES PLANNING AND PRODUCTION 3.1 Programme planning; roles of listener‟s responses in programme planning; audience Research and feedback in programme planning; Fixed- point-chart shedule of programme And its importance. 3.2 Equipments for production; studio‟s set-up, transmission and related technical person. 3.3 Microphones; importance, types; sound recording machines; sound mixers; sound Transmission over lines; telephone; live phone programmes; radio news/ gathering Vehicles
3.4 Composition of programmes; news, music, and spoken words. 3.5 Study and experiments issues of community radio in India
UNIT FOUR: RADIO NEWS 4.1 Basic principles of radio news in India and abroad. Qualities and requirements of radio News reader. 4.2 Role of radio news during disaster situations radio news for rural people 4.3 Studio production of radio news reels and current affairs programme. 4.4 news capsule and radio commentary 4.5 news writing and field base reporting for radio presentation and structuring a radio report And handling live transmission
UNIT FIFTH: RADIO BRODCASTING AS ENTERTAINMENT 5.1 Commercial radio and entertainment radio/ FM Radio Stations 5.2 Presentation of entertainment programme - Job of the presenter towards more lively presentation; broadcast speech; delivery modulation and projection of the voice 5.3 Role of RJ in entertainment programme for radio 5.4 Qualities and requirement for RJ in radio 5.5 Study of successful radio stations and radio programmes specially for entertainment
SECOND SEMESTER MMCJ 409) Television Journalism and Production OBJECTIVES o o o To impart students the essentials of television production techniques. To prepare students to undertake TV production. To familiarize students with the organizational set- up production process and news gathering
UNIT ONE: BASIC OF TV PRODUCTION 1.1 Studio lighting – three point lighting – high key and low key lighting: properties, studio Sets and make-up. 1.2 Video editing techniques and digital effects, planning location shoots- single camera Shooting – multi camera shooting 1.3 Role of functionaries – planning studio programmes 1.4 Formats of TV programmes studio interview – studio discussion studio chat shows,
Studio quiz programme with audience participations. 1.5 TV documentary production corporate video production, digital editing skills. UNIT TWO: TELEVISION REPORTING 2.1 Visualizing news / ENG – research. 2.2 Investigation – interview techniques; piece to camera voice over 2.3 Sequencing and editing news packages 2.4 Investigative reporting-economic reporting- sports reporting 2.5 Human interest story
UNIT THREE: TELEVISION NEWS EDITING 3.1 Planning production and complication of news programmes. 3.2 Writing lead –in/ intro to news packages. 3.3 Headlines writing, teasers and promos. 3.4 How to operate editing software. 3.5 Live coverage in television news and role of editor.
UNIT FOUR: TELEVISION ANCHORING 4.1 Voice broadcast skills, enunciation, flow modulation 4.2 Facing a camera, eye contact, use of teleprompter 4.3 Live studio and field interviews 4.4 Moderating TV studio discussion, anchoring chat shows and cross-fire.
UNIT FIVE: THE TV TEAM 5.1 Duties & responsibilities of director, producer and editor. 5.2 Duties & responsibilities of cameraperson, floor manager and production assistant 5.3 Duties & responsibilities of sound recordist, technical director, set designer; makeup etc. 5.4 Script writer, graphic writer; TV personality: compeering, news reading.
SECOND SEMESTER MMCJ 410) Alternative Media OBJECTIVES o A part from Mainstreams media life News paper and Radio Students should get the exposure of alternative media like poster making, slogan making, photography etc. o Alternative media like poster making, slogan making, photography etc. o Give this skill base orientation of traditional media in India o Give the knowledge on photography and photo journalism
UNIT ONE: FOLK MEDIA 1.1 Origin and meaning of the concept „folk media‟ characteristics of folk media relevance of Folk media in modern society. 1.2 classifications of folk media forms, important folk media forms in India – Folk songs, Folk dances, Folk theatre, Folk tales, Folk games and street plays. 1.3 Popular folk arts in Gujarat and their use in development communication 1.4 popular folk media forms of Gujarat like Garba, Bhavai, Ras, Puppet show, Katha, Dayro, Folk art of Adivasis of Gujarat. 1.5 Integrated use of Folk Media and Mass Media – role of government agencies like Song And Drama Division, Information and Publicity Department
UNIT TWO: PHOTOGRAPHY 2.1 History of photography and photo journalism 2.2 Definition, Nature, Scope and Functions of photo journalism- Qualification and Responsibilities of photo Journalists, News Photographers and News Value, Types and Sources. 2.3 selections, Criteria for news Photographs – Channels of News Pictures – viz., Wire, Satellite, Agency, stock, Picture Library, Freelancer, Photo Editing, Caption Writing, Photo- presentation. 2.4 Legal and Ethical aspects of photography – professional organizations – cameracomponents and types of camera, Types of Lens, Types of films, Types of Filtersimportance of Light and Equipments – Camera Accessories- Picture appreciation 2.5 Digital Camera – Digital Technology and its future- New Media technology and Photography, Mobile phone and photography.
UNIT THREE: POSTER MAKING 3.1 Poster as a medium of communication.Poste making for various purposes like commercial purpose, educational purpose etc. 3.2 Size, lay-out and production of poster making and use of new technology for poster Production. 3.3 Study of popular and effective posters prepared by communication experts 3.4Innovations in poster making and wall papers.Hordings as a medium of Communication.Hordings at various public places. 3.5 Wall painting as a medium of communication (including slogans on the walls, sticker and Photographs) on the wall.
UNIT FOUR: EXHIBITIONS AND COMMUNICATION 4.1 Exhibisition and types of exhibitions 4.2 Concept and theme of exhibition. Exhibition and public education. Exhibition for. Commercial purpose 4.3 Display of exhibition at different places like historical places, display of museum etc. 4.4 Study of effective and creative exhibitions prepared by government, advt. agencies or any Other.
UNIT FIVE: FOLK MEDIA OF GUJARAT 5.1 Bhavai – History and present scenario of Bhavai in Gujarat. 5.2 Bhavai as a medium of communication. Concept, Performance and Research on this folk Art. 5.3 Different traditional dances of Gujarat. Characteristics of different dances of Gujarat. Regional and cultural values and folk dances of Gujarat. 5.4 Puppet making process. Different puppets and performance. Role of puppet shows for Public awareness
SECOND SEMESTER MMCJ 411) Production and Study of Films & Documentaries Objectives o To introduce students to development of film. o To prepare students to analyses and appreciate good cinema, to introduce students to the language and grammar of cinema. o This paper will introduce the students to the concept of documentary filmmaking and them the skills of making one by themselves. UNIT ONE: FILM AS AN ART 1.1 Characteristics of the film medium. Brief history of Indian cinema 1.2 The art of film and relationship with other arts such as literacy fiction, theatre, music and painting. 1.3 Technical process of film making. Scripting, Shooting, Editing, Re-Recording in film making process. 1.4 Hindi cinema and Indian society. Social issues and Indian cinema. “New wave” in Indian Cinema 1.5 Regional languages and cinema industries in Indian languages. Study of Gujarati film Industry.
UNIT TWO: FILM AND ENTERTAINMENT 2.1 History of entertainment in India. Film – entertainment industry in India. 2.2 Indian music and Indian cinema 2.3 Art philosophy and sociology of cinema. 2.4 Introduction to great Directors and Actors-Actresses in India and Abroad. 2.5 Awards in Indian cinema. Censorship of film in India. Film society movement in India.
UNIT THREE: DICUMENTRY FILM 3.1 History of documentary film making, types of documentaries(social documentaries, Educational documentaries, corporate documentaries etc.) 3.2 Role of documentary film. Selection of topic for documentary film. Difference between Fiction and documentaries. 3.3 Characteristics of animation. New trend in animation. 3.4 Research for documentaries, Interview technique for documentary film, planning and Budget for documentary film 3.5 Pre-production, production and post production for documentary film.
UNIT FOUR: VIDEO MAGAZINE 4.1 Role of video magazine. Video as an alternative media. 4.2 Video activism – talking back the documentary to the subject; participatory video for Development. 4.3 Video activism and grass root communication 4.4 Study of video production unit for development communication like „Drushti‟and „Seva Video‟ 4.5 Video production for public utility like traffic information, blood donation, weather Information etc. UNIT FIVE: FILM APPRICIATION 5.1 Review and analysis of film. 5.2 Criticism of film. Theories of film criticism. 5.3 New experiments in films in India and abroad. 5.4 Role of film clubs in film appreciation. Impact of cinema on society 5.5 Writing on film and role of media in film appreciation.
SECOND SEMESTER MMCJ 412) Practical – Performance and Production of Assignments 1.1 Group Performance of street play/Bhavai. 1.2 Group Production of documentary. 1.3 Individual Production of Radio Programme. 1.4 Individual poster production on different topics. 1.5 Oral and written presentation of each student on his/her production.