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MOBILE MARKET MONITOR Q2 2016

Mobile handset & smartphone shipment

1. Global Mobile Handset Shipments


Market Share

SAMSUNG
19.6%
APPLE
8.8%
HUAWEI
7%
OPPO
5%
ZTE
3.8%
VIVO
3.6%
LG
3.4%

19.6% Samsung 7% Huawei 3.8% ZTE 3.4% LG

8.8% Apple 5% Oppo 3.6% Vivo

Mobile Phone Market Summary


1. Mobile handset shipments grew 5% in Q2 compared to Q1 but annually it was flat.
2. Latin America was flat in Q2 compared to Q1 but annually shipments dropped more than 20%.
3. China and India led the Asian markets to positive growth in Q2.
4. Samsung and Apple lost shares as Oppo entered the Top 5 list for the first time.
5. Samsung passed Apple to become the top brand in NA, Samsung is now No.1 in all regions.

Asia North America

13% 9% 8% 29% 27% 15%

SAMSUNG OPPO HUAWEI SAMSUNG APPLE LG

7% 6% 11% 7%

APPLE VIVO ZTE TCL-ALCATEL

Europe Latam

28% 14% 8% 31% 13% 11%

SAMSUNG APPLE HUAWEI SAMSUNG TCL-ALCATEL LG

7% 5% 6% 5%

NOKIA TCL-ALCATEL HUAWEI MOTOROLA

MEA

23% 17% 7%

SAMSUNG TECNO NOKIA

6% 3%

HUAWEI TCL-ALCATEL

1. Global Smartphone Shipments


Market Share

SAMSUNG
21.7%
APPLE
11.3%
HUAWEI
9%
OPPO
6.5%
VIVO
4.6%
ZTE
4.3%
XIAOMI
4.1%

21.7% Samsung 9% Huawei 4.6% Vivo 4.1% XIAOMI

11.3% Apple 6.5% Oppo 4.3% ZTE

Smartphone Market Summary


1. After posting its first negative quarter of growth in Q1, smartphones are back to growth in Q2.
2. Latin America and North America are showing negative annual growth compared to last year.
3. Asia was the fastest growing region posting 5% annual growth in Q2.
4. Samsung leads all 5 major regions backed by the success of Galaxy S7 Edge and the J series.
5. Oppo is the surprise as it rises to No. 4 globally and No. 2 in Asia passing Huawei in the region.

Asia North America

13% 11% 9% 30% 29% 14%

SAMSUNG OPPO HUAWEI SAMSUNG APPLE LG

8% 7% 9% 5%

APPLE VIVO ZTE TCL-ALCATEL

Europe Latam

31% 16% 9% 35% 12% 8%

SAMSUNG APPLE HUAWEI SAMSUNG LG TCL-ALCATEL

6% 5% 7% 6%

ZTE LG HUAWEI MOTOROLA

MEA

36% 11% 10%

SAMSUNG TECNO HUAWEI

3% 2%

APPLE TCL-ALCATEL