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Course

Number: QMT 109 Units: 3


Semester and School Year: Second Semester, SY 2017-2018
Course Description: Business Research and Statistical Methods

Faculty and Schedule:

Section Day Time Room Lecturer
JTA-A Saturdays 8:00 – 11:00 SOM 211 Wilson Gan
JTA-B MWF 10:00 – 11:00 SOM 106 Alvin Patrick Valentin (avalentin@ateneo.edu)


A. Course Description

The quality of management decision-making will depend on a proper definition and understanding of the
problems to be addressed, the availability of reliable information, and the validity of models or frameworks
used for analysis and evaluation of options. Even mathematical optimization techniques depend on the
validity of the assumptions underlying the mathematical models used for analysis.

This course provides students with the tools and approaches to undertake business research and capture
the behavior of observed phenomena or variables using statistical modeling techniques.

B. Intended Learning Outcomes

At the end of the course, the student should be able to:

1. Formulate a business research plan: define objectives, methods, research instruments and
deliverables
2. Apply descriptive statistics to provide meaningful summaries of data sets to a business audience
3. Perform data preparation, visualization and analysis using inferential statistics and multivariate
modeling techniques
4. Demonstrate proper statistical model building and validation, and interpret results of data analysis
5. Use statistical software as a tool for computation and analysis

C. Course Schedule

Topic Reference(s)
1. Business Research
• Thinking Like a Researcher Bowerman, chapters 1 and 7
• The Research Process Cooper, chapters 1 to 16, 19 and 20
• Sampling Methods
• Data Collection and Management
• Research Report: Contents and Format
2. Review
• Descriptive Methods Bowerman, chapters 2 and 3
• Normal Distribution Bowerman, chapter 6
3. Sampling Distributions
• Sample Means Bowerman, chapter 7
• Sample Proportions

Rm 302 3/F John Gokongwei School of Management Bldg, Katipunan Ave, Loyola Heights, 1108 Quezon City, Philippines
+63 2 426 6001 ext 5541 • Tel/Fax +63 2 426 6076 • qmit.jgsom@ateneo.edu
4. Statistical Estimation (Confidence Intervals)
• Population Mean Bowerman, chapter 8
• Population Proportion
• Determining Sample Sizes
5. Hypothesis Testing (Single and Two
Populations) Bowerman, chapters 9 to 11
• Population Mean
• Population Proportion
• Population Variances (Two Populations)
LONG TEST 1 (Week of March 19, 2018)
6. Goodness of Fit Tests
• Chi-Square test Bowerman, chapter 13
7. Design of Experiments
• Completely Randomized Bowerman, chapter 12
• Randomized Block
• Two-Factor Factorial Design
8. Analysis of Variance (ANOVA)
• One-way ANOVA Bowerman, chapter 12
• Two-way ANOVA
9. Correlation Analysis
• Spearman’s Correlation Bowerman, chapter 14
• Pearson’s Correlation Handouts
10. Simple Regression Model
• Building the model Bowerman, chapter 14
• Model evaluation
• Confidence and Prediction Intervals
LONG TEST 2 (Week of April 16, 2018)
11. Multiple Regression Model
• Building the model Bowerman, chapter 14
• Use of dummy variables Hair, chapter 4
• Tests of Significance
• Confidence and Prediction Intervals
• Model Validation and Refinement
12. Other Multivariate Models
• Logistic Regression Hair, chapters 3, 5, and 9
• Factor Analysis
• Cluster Analysis
• Multiple Discriminant Analysis
• Trends in Data Science
LONG TEST 3 Take Home (May 13, 2018)
LONG TEST 3 Sit Down (May 14, 2018)

Note: The specific coverage for each long test will be announced at a later date. In order to promote
integration of concepts, long test 2 may cover topics that are included in long test 1. Long test 3 may
cover topics that are included in the previous long tests.

D. Required Readings

Bowerman, B., O’ Connell, R., & Murphree, E. (2016). Business Statistics in Practice (8th ed.). McGraw-Hill.
Cooper, D. R. & Schindler, P.S. (2013). Business Research Methods (12th ed.). McGraw-Hill.
Hair, J., Black, W., Babin, B., & Anderson, R. (2009). Multivariate Data Analysis (7th ed.). Prentice Hall.

E. Suggested Readings

Keller, G. (2012). Statistics for Economics and Management. Cengage Learning Asia. [Philippine reprint]
Provost, F. & Fawcett, T. (2013). Data Science for Business: What You Need to Know About Data Mining and
Data-Analytic Thinking. O’ Reilly.
Zelterman, D. (2015). Applied Multivariate Statistics with R. Springer.
Zikmund, W. and Babin, B. (2012). Business Research Methods (9th ed.). Cengage Learning.

F. Course Requirements

3 Long Tests 70%
Long Test 1 20%
Long Test 2 25%
Long Test 3 25%
Group Project 20%
Quizzes 10%
Total: 100%

Note the following:
1. Long Tests: There shall be three (3) long exams. These will be held outside class hours. The
third long test has two major portions administered separately: (i) group take home and (ii)
individual sit-down.
2. Group Project: The primary objective of the project is for the students to be able to apply
the different statistical tools and methods discussed in class. Each team will act as a third-
party consultant, and is tasked to perform a statistical study based on the theme assigned to
the class. The teams must be able to produce both a written report and an oral presentation
discussing their findings.
3. Quizzes: There will be daily quizzes throughout the semester. The quizzes will be about topics
from the previous meeting. These will be given at the start of the class (after the second bell)
and will serve as attendance. If a student comes in late after a quiz has been given, he/she
should approach the teacher at the end of the class for his/her attendance to be checked.
Otherwise, any student who fails to take a quiz will be considered absent for that class and
will merit one (1) cut.

G. Grading System

92.00 - 100 3.76 – 4.00 A 70.00 - 76.99 1.81 – 2.30 C
88.00 - 91.99 3.31 – 3.75 B+ 60.00 - 69.99 1.00 – 1.80 D
83.00 - 87.99 2.81 – 3.30 B Below 60 Below 1.00 F
77.00 - 82.99 2.31 – 2.80 C+

Grades for all requirements will be numerical (no rounding), and will only be converted to letter grades
for the final grade. All graded requirements will be returned to students. As such, any student can check
his/her class standing at any point during the semester. No grade solicitations will be accepted, as the
requirements are final, and standardized for all students.

H. Classroom Policies

1. Index Card: The students must submit a 3 x 5” white index card with the following information:
Name
ID Number/Course
High school
Cellphone Number AND Landline Number
E-mail Address
If applicable, type of scholarship
Other concerns that can affect class performance (Varsity, Asperger’s, etc.)
A 1x1 ID picture must be pasted at the upper right hand corner of the index card. The picture
must be a headshot. Once you have pasted the picture, write your nickname directly below the
1x1 ID picture.
Class Schedule (at the back)
This index card must be submitted on the second meeting of class. Failure to submit the index card
by the second meeting will merit a cut for that day and each succeeding day until the student
submits an index card with the specifications above.
2. Attendance: Attendance will be checked through the daily quizzes. Since this is a 3-unit MWF
course, students are allowed at most 9 hours of cut (9 sessions). Going beyond the 9 cuts will
automatically merit the student a final grade of W. There is no distinction between an excused and
unexcused absence.
The highly accelerated pace of this course requires students to accept a great deal of responsibility
for achieving their own learning outcomes. While in class, students are expected to actively
participate in discussions and group activities, and not just listen to lecture. Outside class time,
students are expected to spend hours of preparation, which will include reading topics in advance,
individual output preparations, research, data gathering and group meetings.
3. Beadle: A beadle will be selected on the first day of class. He/she will be tasked to check the
attendance of the teacher (Contact the ADAA for the procedure). If the beadle is going to be absent,
he/she must assign another student to check the attendance of the teacher. Aside from erasing the
board after every class, the beadle shall also be responsible to provide a laptop that will be used
for lectures.
4. Long Tests: Long tests will be conducted outside class hours, each with a 3-hour duration.
Make-up Exam: There shall be no make-up exams, unless there is a legitimate and immediate
reason (for medical-related concerns, submission of a valid doctor’s certificate is required). The
lecturer or the department secretary must be notified not later than 12 noon of the examination
date. Failure to comply with the aforesaid requirement will warrant a grade of ‘F’ for the exam.
Corrections: Students are given at most three (3) school days after the return of the exam to make
the necessary appeals and requests for corrections. After this period, grade changes will no longer
be entertained.
5. Handouts: Students are required to bring the handout/s for the topic/s that will be discussed for
that day. Any student who fails to bring the necessary handout for a particular day will not be
allowed to take the quiz, hence, is considered absent. Handouts will be uploaded in the Facebook
group (http://tinyurl.com/qmt109valentin1718sem2) at least one day before the topic is
discussed. Students are encouraged to write their notes in the said handouts.
6. Classroom Behavior: The use of phones, laptops, tablets, and other electronic devices (except for
calculators) in class is prohibited, unless stated otherwise.
Any student who exhibits other kinds of behavior that disturb the classroom proceedings shall be
asked to leave the room. His/her quiz for that day will not be counted, and he/she will merit one
(1) cut.
Sitting-in is not allowed, unless there is a legitimate reason. If a student will not be able to attend
his/her class and would like to attend the other class of the same instructor, he/she should inform
the instructor a day before the class.
The JGSOM Dress Code will be strictly followed. A student who attends the class in inappropriate
attire will be sent out and shall be considered absent.
7. Academic Integrity Policy: Every student is responsible to know the standards of conduct and
expectations of academic integrity that apply to undertakings. Academic dishonesty will not be
tolerated and will result in the maximum penalty as defined in the Student Handbook:
- Cheating during exams
- Submitting spurious reports copied from previous materials other than his/her own
- Fabrication of data and results used in course requirements
- Copying another student’s work including assignments and reports
- Receiving assistance from anyone else with quizzes/homework
- Plagiarism

I. Consultation Hours

MWF 11:00 AM – 12:00 PM



The instructor reserves the right to make changes to this syllabus as the pace and environment of the
class dictates.