Promoting Individual Achievement


april 2010 | FRee

Graduation? What Next?
Start Making A Connection For Potiential Employment

a regional win for winDSor | cheungS traDing co. | Be a winner!

Promoting Individual Achievement April 2010 | Volume 4 Issue 3
The content of this magazine is compiled by our team at the Odette School of Business. THE EXECUTIVE magazine is a SIFE Windsor venture.
EDITOR-IN-CHIEF Aaron Mailloux ASSISTANT EDITOR-IN-CHIEF Tina Hwang CREATIVE DIRECTOR Ellen Nyarko WRITERS Ryan Byrne Rashenka De Silva Monique Diotte Alexander George Josh Konopasky Sarah Maccarone Chris Mailloux Jessica Newman COPY EDITOR Hailey Kersey GRAPHICS AND DESIGN Tina Hwang Ellen Nyarko PHOTOGRAPHY Lubna Amin Ellen Nyarko Vedant Pandey ADVERTSING AND SALES Peter Guba Aaron Mailloux Vedant Pandey

inside iSSue


coVer StorY

SucceSS uPon graDuation



Sife winDSor naMeD regional chaMPionS


SIFE Windsor 2009-2010 Management team
Aaron Mailloux PRESIDENT Tarek Dandach VICE PRESIDENT Sarim Ehtesham VP OF FINANCE Josh Konopasky VP OF HUMAN RESOURCES Bradley Ouellette VP OF TECHNOLOGY Lubna Amin VP OF MARKETING Anirudh Dobriya VP OF ENTREPRENEURSHIP Martin Dudaniec VP OF ENTREPRENEURSHIP Special thanks to Dean Allan Conway, Prof. James Marsh, Dr. Jonathon Lee and all Odette staff whose support make this publication and all SIFE Windsor functions possible.

what MaKeS a winner?

Sife aDVice

Get cONNecteD

SIFE Windsor





april 2010 | 3

SiFe address
am pleased to present to our readers our Spring Edition of the Executive Magazine! You are a fourth year student; you have no job lined up. What do you do now? You will find the answers in this edition! Tips on how to interview, where to look for prospects and what you need to know to succeed are all contained in this publication. Articles that are also included cover the importance of a winning mindset, interviews with local entrepreneurial success stories and SIFE Windsor ’s win at Regionals!


Entrepreneurship National Champion. This is well deserved, as our team of 41 strong has dedicated more than 11,336 volunteer hours (this year alone) and has had over $399,090 in economic impact. This has been a pivotal year for SIFE Windsor with a 400% increase in membership and a doubling of our current project portfolio. Our team continues to strive for higher heights as we transition into our new Fiscal Year 20102011 with a newly elected Executive team. As for the magazine, I look forward to the exponential growth that the new Editor-in-Chief will impress on this publication. It has such potential for growth. Thanks for all who have supported my term as Editor-in-Chief. I can’t describe the value this position has given me. I hope you enjoy my last edition as your Editor-in-Chief! Sincerely yours,

aaron Mailloux
President, SIFE Windsor Business Commerce 4th Year Finance Odette School of Business

For the second year in a row SIFE Windsor has captured the title of TD Entrepreneurship Regional Champion at the 2010 ACE Central Canada Regional Exposition. Our team of 23 students competed with 17 universities and colleges from Ontario and Quebec for the title of Regional Champions representing the Odette School of Business and the University of Windsor. The competition took place between March 7th and 9th, 2010. It was a brand new experience for 19 of the 23 attendees, and we look forward to seeing the effect that the trip will have on the team’s performance. We at SIFE Windsor will now move on to compete at the 2010 ACE National Exposition in May for a chance to claim the title of the TD

"this has been a pivotal year for Sife windsor with a 400% increase in membership and a doubling of our current project portfolio."

Aaron Mailloux Editor-in-Chief

4 | april 2010


LOcaL entrepreneur





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What’s it like operating a family business? The great part about Cheung’s Trading Company being a family business is the high level of trust—everyone trusts everyone much more, and trust is very important to customers. One of the challenges, however, is insuring that work doesn’t come home with you. What is it about your job that makes you come to work every day? The business makes an impact on people’s lives. This is one of the great motivations—helping people who come into my store. It’s an extremely gratifying job and being able to see the changes in people’s health makes it all worthwhile. How do you differentiate yourself from your Windsor competitors? First of all, very few places offer both acupuncture and a retail store out front. It’s a one stop shop. You can come see someone like my dad for treatment, and he recommends herbs for you to take so it’s all about convenience. Our wide variety of selection means we have something for everyone, and we are highly knowledgeable about all of our products. What is the biggest problem your business faces? The biggest problem is getting people to believe in the business. First you have to convince people that the treatments work, and then convince them that it is necessary to follow the plan that is prescribed. Dealing with misconceptions is a big problem to deal with. The Internet presents a challenge but also helps educate our customers.

RIGHT: Steven Cheung, of Cheung's Trading Company

For the past twenty-five years, this family-run business has been offering a wide variety of health solutions. Since its opening, Cheung's Trading Company has grown to become the largest Chinese health food store in Southern Ontario.
Why such a unique name? In Hong Kong, health food stores are usually called “trading companies.” My parents came from Hong Kong, so they kept the name “trading company” when they moved to Canada. Tell us about your previous job experience and what value it had in getting you to where you are today. I’ve always worked in my family business but decided to get experience in the field of advertisement. The first job I had out of school was selling computers at Future Shop. Afterwards, I worked for 12 years in advertising and telecommunications. This learning experience has made a much more valuable employee.
6 | april 2010

What strategies do you have to reduce the challenges? We’ve had a website for the last 6 years in an effort to stay ahead of the curve. Online local classified ad services such as Kijiji have helped the business immensely, along with Craigslist. With the state of the current economy, people have moved across the country so we now offer services to ship across Canada, the USA, and to Europe. Do you have any advice for aspiring entrepreneurs? Don’t be afraid to be different. Everyone thinks they are creative, and innovative; truth is, most companies are reactive rather than proactive. It takes a lot of guts to make the leap and try new ideas. No risk, no reward.♦

Cheung's Trading Company is located at 2030 Wyandotte Street West More information is available at www.cheungstrading.com

april 2010 | 7




The New Avenues For Entrepreneurship In Windsor
Alexander George
No doubt the declining fortunes of US auto makers have left a long trail of dust and destruction in Windsor. The tool and dye shops have grinded to a halt, and Windsor is feeling the pinch. According to Canadian auto analyst Dennis DesRosiers, one in six jobs in Windsor is tied to the auto industry. No wonder then that at 12.4% Windsor has the highest unemployment rate in Canada (Source: Statscan, February 2010 data), but don’t turn the lights out just yet. Compared to the previous month, 1800 more Windsorites were working and 400 fewer were unemployed in February. To its credit, Windsor is considered one of the smartest communities in the world—#21 in fact, according to a rating by Intelligent Community Forum (ICF), a think-tank that studies the economic and social development of the 21st century community. ICF’s rating is based on Windsor’s ability to adapt to the demands of the new economy and provide sustainable renewal and growth. So where is this renewal and growth happening in Windsor? Specifically what industries should a budding entrepreneur focus on, and what are the avenues available to him/her to participate in the emerging opportunities in Windsor? The auto industry and ancillary businesses have provided Windsor the basic infrastructure necessary for an emerging opportunity in wind energy. Further, studies have found that wind conditions in Windsor are ideal for wind farms, and several Canadian, US, and international players in the wind energy market have already taken their initial steps in Windsor. According to Utilipoint International, a company that provides research and advisory services to the energy sector, one megawatt of electricity produced by wind turbines is equal to the electricity that 300 homes use in one year. With North America’s increasing appetite for everything green, it is conceivable that a cleaner source of energy such as wind could stay in the limelight for years to come. The same can be said for solar energy. 500 of the largest rooftops in Windsor will soon be covered in solar panels, and new solar-based businesses such as Green Sun Rising are setting up in Windsor-Essex. The technology sector is another promising area. The Connecting Windsor-EssexTM Smart Community initiative intends to make Windsor one of the world’s most connected regions, bringing together individuals and organizations “at the speed of life.” In addition, the Softech Alliance Network (SAN) already has several initiatives to drive economic growth using the information and communication technology industry in Southwestern Ontario. To this end, SAN partners with technology companies, educational institutions, and government to accelerate the development of the technology sector in the region. Agri-business continues to be the leading industry in Essex, employing more people than the auto industry. Essex is one of the most concentrated greenhouse clusters in the world and continues to grow. Related work might include environmental initiatives, such as water treatment technologies and alternative fuels. Another sector to watch is the film industry. The state of Michigan has introduced significant tax incentives for studios to film movies in the state. Windsor can leverage its position on the border and the University of Windsor’s strong Communication Studies and Dramatic Arts to receive spinoff benefits. Additionally, this is a sector where technology-savvy entrepreneurs can make a difference, for example in digital media. Finally, the Windsor-Essex region is on the cusp of huge infrastructure investments from the Federal and Provincial governments. The construction of a new highway and crossborder bridge will bring many related jobs to the area, as will other significant projects in each of the towns and municipalities of the region. The turnaround in Windsor will largely hinge upon the ability of its educational institutions to foster innovation, collaborate with local businesses, and prepare the city’s youth for tomorrow. The local government and the industry need to focus on retaining this talent. The Odette School of Business’ Centre for Business Advancement and Research, the tech incubator at the University of Windsor and St. Clair College’s Self-Employment Assistance initiatives are just a few examples of how our educational institutions are pulling their weight. With such focused efforts and promising industries shaping up, Windsor should be out of the woods sooner rather than later.♦

Becoming a New Manager
by Linda A. Hill
Reviewed by Rashenka De Silva
The pocket mentor “Becoming a New Manager” by Linda A Hill provides expert solutions to everyday challenges managers face on the job everyday. This book is packed with handy tools, self-tests as well as real life examples to help new managers identify their strengths and weaknesses and hone critical skills. The book starts off by mentioning all too common myths about management and replaces them with corresponding truths. Some of the common myths discussed in the book are believing you’ll be using the same skills as individual contributors, imagining that you’ll have more power than you had as an individual contributor, having a lot more freedom and control, and learning the job primarily through training. But in reality, the skills that lead to success as an individual contributor differ markedly from those needed to manage. Even though managers have more formal authority power, this doesn’t guarantee that a manager has influence. It’s also true that in reality, managers have far less freedom and more moments of uncertainty. Lastly a manager’s best teacher would be the on the job experience one accumulates once beginning serving in one’s new role. It’s also discussed in great detail how managers must balance their own expectations of the role with those of their boss, peers and direct reports. Though it’s inevitable that inter role conflict will be present, all three groups are important and need the attention to start building up productive relationships. As suggested in the book, some of the critical skills that a new manager should master would be becoming an agenda setter, becoming a network builder and taking a broader view of all aspects of the job. “A team is more than just of group of people who work together, rather it’s small number of individuals with complementary skills who are committed to a common purpose, share performance goals and an approach to their mission for which they hold themselves collectively accountable.” As creating teams is critical for improved productivity and employee motivation, a manager should learn how to fine tune the managerial style to fit various team situations. Managing individual employees raise some unique challenges to new managers. Therefore, it’s recommended that for a beginner the appropriate managerial style is directive, for a disillusioned employee the coaching style would be appropriate, for a reluctant employee the supportive style, and finally for a peak performer more delegating managerial style would be appropriate.

Rashenka De Silva Bachelor of Business Administration, University of Windsor desilvs@uwindsor.ca Rashenka De Silva is currently in her fourth year of study at the University of Windsor. Upon graduation, she would like to continue her education to pursue a degree in Law. Playing many roles within the University and the Windsor community, Rashenka is also the President of the Business International Students' Club at the Odette School of Business, and the Vice Presi-

dent of the International Students Society.

In addition, it’s essential to understand the diversity in a group and shape the culture accordingly. “To some managers, fair treatment means identical treatment. But fairness really means finding the best way to help each direct report succeed.” Another important concept discussed in the book is strengthening your emotional intelligence. Emotional intelligence comprises of five components: self-awareness, self-regulation, motivation, empathy and social skill. “Managers who worked to develop their EI outperformed their own yearly earning goals by 20 percent.” As a newly promoted manager it’s common to not know what to expect, have role strain and endless problem solving. You may also feel isolated and endless burdens of leadership. Therefore, it’s advised that managers don’t neglect their personal life, get enough leisure time and relaxation, talk about concerns with supportive peers, take care of their health and finally keep their job in proper perspective. “Eventually, the hard work of transitioning into the managerial role will pay dividends. You’ll find that you’re satisfying important psychological needs, developing professional skills and collaborating more with others.” I believe that this pocket mentor is a must read for all the new graduates who will be stepping in to the real world to commence their career, to be successful and have a smooth transition to the new role of management.♦

If you are interested in becoming part of the Centre for Business Advancement and Research (CBAR) team or, if you are interested in the services offered by CBAR, contact us at: (519) 253-3000 ext. 4627; 360 Sunset Avenue, Windsor, Ontario, N9B 3P4. Or visit our website at: www.cbarwindsor.com


Helping businesses grow by  



n March 8th, 2010, we competed against seventeen of Ontario’s most prestigious universities to prove that SIFE Windsor is fostering change through entrepreneurship. SIFE (students in free enterprise) is a non-profit, international organization whose mission is to improve the economy by encouraging entrepreneurship. Each team is to develop new projects with an entrepreneurial foundation. These projects are presented every year at the ACE regional championships and are judged based on their economic impact. The ACE regional competition has the focus of three entrepreneurship categories: financial literacy, environmental sustainability and entrepreneurship. This year, SIFE Windsor focused on three main programs: “SIFE Financial”, “SIFE Environment”, and “Start to Finish.” These projects required months of planning, organizing, and initiating
10 | april 2010


to ensure we were ready to compete in this prominent competition. As we readied ourselves to present in Toronto, we had to not only prepare our speeches and videos, but we had to learn to cooperate as a team and have confidence in one another. Our entrepreneurship program, “Start to Finish” is one of SIFE Windsor’s three on-going programs. Start to Finish is a fourphase initiative which gives hopeful entrepreneurs the chance to start or save a business. The first phase in the Start to Finish process is Demo Camp. Demo Camp is designed to encourage participation and draw new coming ideas into the program. Demo Camp is SIFE Windsor’s connection to the entrepreneurial spirit in our community. Aspiring entrepreneurs from all walks of life are invited to participate in an open forum discussion about the strengths, weaknesses, and potential of their ideas. Since SIFE Windsor has real-

It took four years of development, ten on-going projects, forty-one active members, 3 programs, and one presentation for SIFE Windsor to win the title of Entrepreneurship Champions at the ACE regional competition in Toronto for the second consecutive year.
ized that many people do not think of themselves as capable of starting their own company, Demo Camp is designed to inspire the inner entrepreneur in the audience and encourage innovative thought. Members of our team, the University faculty, and local professionals watched dozens of presentations, ranging from abstract ideas to developed business plans. Feedback was given to these students about the potential downfalls, problems, and difficulties they may encounter pursuing their business ideas but more importantly the potential of these ideas in the business world. Demo Camp has an average turn-out of fifty spectators and three presenters twice every semester. Any idea which proves to be a reputable business moves on to the second stage of this program, F.U.S.E. (fostering unique sustainable entrepreneurship). Project F.U.S.E. gives one-on-one advice and consultation to business owntheexecutivemagazine

Andrew Peterson of SIFE Marketing holds the 2010 ACE TD SIFE Entrepreneurship Regional Champion Award.


kicker here

ers who need guidance with their business ideas; the idea is to give an overview of the right steps for new entrepreneurs to take in their journey. Our student consultants are selected according to experience, academic success and entrepreneurial drive to ensure the best possible advice. In F.U.S.E.’s short eight-month history, thirteen clients have already completed or are in the process of completing this stage of our comprehensive Start to Finish Entrepreneurial Program. After completing F.U.S.E., selected entrepreneurs move to phase three of our program – CBAR (The Center for Business Advancement and Research). CBAR works with entrepreneurs to analyze and gauge

12 | april 2010

the current position of a business. From this in depth analysis, CBAR student representatives work closely with entrepreneurs to produce concrete results. According to the weaker aspects of the business’s position, CBAR students work to improve on these areas in the form of business plans, marketing strategies, and branding awareness campaigns. Phase four of the program is NUVO (Networking Universities with Venture Opportunities), which is a web-based project that links start-up companies with students that value hands-on business experience. NUVO offers a unique linkage between start up companies and university students. Qualified businesses are matched up with motivated students willing to help the companies with their respective development. This final phase of Start to Finish combines the results of the previous phases and helps with the real-world implementation to get companies started. “Start to Finish” is a constantly improving initiative and is only the beginning to the many operations of SIFE Windsor. SIFE Windsor’s wide range of projects enabled us to present in all three categories at the ACE

competition. Although our entrepreneurship category is our most established, we showcased successful projects in both financial literacy and environmental initiatives. Our newest project, “Dollars and $ense” was the focus of our financial literacy presentation. This project was a four-week seminar which focused on a different aspect of wise money management. Dollars and Sense had an outstanding turnout of 170 people, all giving positive feedback about the discussed financial advice. During our environmental presentation, we focused on a new project called “Green Corridor” where different aspects of environmental initiatives are benchmarked and show how environmentally friendly practices can easily save costs. Both of these installments are newly developed and on-going, which will no doubt bring successes in future competitions. All three initiatives were showcased and presented when we competed in Toronto. We had ten minutes to explain our months of work put into project development. We had ten minutes to share our sucuccesses. We had ten minutes to prove to our province that SIFE Windsor is the most entrepreneurtheexecutivemagazine

ial. We prepared our presentation for weeks, memorizing every word, perfecting every video and mastering question and answer material. We wanted our year of dedication to be appreciated as we were being evaluated and questioned by top CEOs from companies such as TD, KPMG and Scotia Bank. These people were not only our judges but our potential future employers. We came to Toronto to make an impression and SIFE Windsor was determined to show how we are making a difference in our community. In ten minutes, SIFE Windsor united as a team to show the judges that we can foster change through entrepreneurship. With minimal sleep the night before we took the stage, we were feeling a variety of emotions—from curiosity to anxiety— but we were undeniably ready! When SIFE Windsor entered the presentation room, we made a statement. The entire team showed support as each group gave its presentation. We cheered, we applauded, and we had pride – pride for our work, pride for our contributions and pride for our team. Our presentations were nearly flawless and our question and answer periods were in-depth; however,

the stress did not cease. Our blood began to rush, our palms began to sweat and our minds began to trace areas where we could have elaborated further. But it was too late to change anything; all that could be done was wait to hear the results. We knew we made a statement, but what was its impact? The awards ceremony immediately followed the presentations. We nervously waited in anticipation to hear our name called for first prize. We made a change in our community. We followed our dreams and expanded upon our ideas. We at SIFE Windsor had bettered people’s lives. The awards were not for competition, rather, for the recognition of every SIFE member’s care and dedication to bettering their community. Our “Start to Finish” program proved to be victorious in the entrepreneurship category. The judges were impressed with the high turn-out of community involvement and the amount of businesses that have been started or saved as a result of “Start to Finish.” We were the leaders of entrepreneurialism in our region. Thus, with four years of development, ten on-going projects, forty-one active members,

three programs, and one presentation, SIFE Windsor was victorious. It was not because we were the champions of the ACE regional entrepreneurship category; it was because of what the SIFE organization had taught us. We learned to develop our projects to best serve the City of Windsor. Through our countless hours of collective work, we learned how to come together as a team to make a difference in our community. This past year has been SIFE Windsor’s most successful to date. In addition to our prize, membership has grown by almost four-hundred percent! We began five new and successful projects. In this great expansion, SIFE Windsor continues to be the leading force behind the shift to improving our cities troubled economy. We can make a change, we ARE the difference. WE ARE SIFE WINDSOR AND WE ARE FOSTERING CHANGE THROUGH ENTREPRENEURSHIP! ♦ By: Jessica Newman

april 2010 | 13

"Odette has been a tremendous learning experience. Not only has it taught me the necessary skills to compete in the business world, it offers amazing opportunities to get involved and put those skills to work even before stepping in the working world. I came to Odette expecting a degree, and received much more than I had hoped for. I intend on extending my experience here at Odette through the pursuit of my MBA".

SIFE VP of Human Resources 4th Year - Human Resources


SIFE Creative Director 4th Year - Marketing
"Through valuable coursework and various opportunities to get involved, Odette has equipped me with the tools I need to succeed. Here, I discovered my competitive advantage was my ability to combine my art/design background with key marketing concepts. After graduation, I will be pursuing a graduate certificate in Advertising Management. My goal is to become a Creative Director or a Communications/Advertising Strategist".



SIFE President 4th Year - Finance

AARON here kicker

"At Odette, I was able to apply myself through countless opportunities and discover my true potential. A graduating GPA of 10, a portfolio of successful inclass projects and consulting experience with CBAR has helped me develop and hone my business skills. I am ready!"

SIFE VP of Finance 4th Year - Finance

"My 4 years at Odette have been amazing! From all the classes I took, to all the clubs I joined, Odette has given me the tools to succeed. Moving forward, I look to doing my MBA at Odette and writing my CFA. Ultimately, I see myself as a stock trader and business owner".


Today’s job search has become increasingly complex. Each day a new “job search” site is born. There are a lot of positive aspects associated with the internet; however, some pitfalls do exist. We need to be careful to not use the search engines as our crutch. The following are some tips on how to effectively search:

Always link back to the organization’s website. When you apply directly through a search engine site, your application must meet their screening process and then go on to the screening process of the employer. Why bother with two screening processes? Apply directly to the organization’s site. Use many different key words. When you habitually type in “Finance Position in Toronto, ON,” your search results will only display organizations that have entered those exact words. In today’s labour market, organizations are looking for ways to differentiate themselves, often giving their job titles unique keywords that may not show up in your searched results. Check often. Some organizations are facing quick turnaround times for job postings and if you’re not regularly checking for them – you will miss out on the opportunity. Think like an end user. If you think – “what would that HR representative type into their database of resumes if they were looking for someone like me…?” Make sure you have that keyword somewhere on your resume or cover letter. Common examples are having BComm, CSC, MBA, and CFA included with the long version of the acronym.


are over 400

students who are

graduating with a

Bachelor of Commerce

this April from Odette. How are you going to compete? Why would an employer

hire you over someone else?

Understanding how to identify in your application, prepare a done your last semester, and represent yourself well for in ensuring you make a employment. the interview are key steps connection for potential

opportunities, market yourself realistic time line before you’re

By: Monique Diotte, Career Advising Coordinator, Odette Career and Placement Services



Be sure you consider the following when you write up your resume and cover letter: • What educational opportunities experiences have I had? • What skills have I developed from my: o Previous work/volunteer experiences o Summer jobs o Academic/research projects o Campus and extracurricular activities • What were my major accomplishments? • Did I supervise or train others? • Can the results of my work be measured? • How did I make a difference in this position? The process of ensuring you have matched your skills and experiences with what the employer has indicated they are looking for is the key link to landing that illustrious interview.

cover StORY

SiFe advice kicker here

Tip #1: Treat your entire job search process like it’s a school project. Prepare a “to-do” list as soon as you know you have an interview that includes what must be done two days before the interview, one day before an interview, and the day of the interview. Follow this routine consistently so you will not run into any issues. Tip #2: The more prepared you are, the higher your chances for success. Practice your interview techniques on as many different individuals as possible - someone who can throw really tough questions at you and help you to focus on the answers. Tip #3: Try on your interview suit two to three days before the interview. Ensure it's totally clean, that it fits well and that you feel good wearing it. Make sure it's comfortable to wear whether you are sitting across a desk or sitting on a couch. Tip #4: Have five copies of your resume, cover letter and the job description in a portfolio, just in case the interviewer misplaced yours before the interview. Don’t forget to bring a pen and a prepared list of questions to ask! This way, you won't forget which questions you want to ask. It's totally acceptable to pull out your portfolio and read the questions. When the interview doesn't go well because they weren't into it, they get discouraged by the rejection. • Take the GMATs, LSATs, or MCATs: Although you might be bogged down with coursework in your final year, it's a good idea to take required tests if you plan to continue your education in the near future. GRE, LSAT, and GMAT scores are valid for five years after your test date, and MCAT scores are valid for three years. • Clean up your on-line presence: Start now—it will take a whole year to track down, un-tag, and delete information you don't want potential employers seeing on the web. • Gather reference information from professors and previous employers: Ideally, you should gather your references while in school and keep in touch with the professors or employers who wrote them after you graduate. Then, when an update becomes necessary, it will be easier to reach out for a more current version. • If you're relocating, start looking for apartments and roommates a few months before you plan to move: Look for apartments or rooms to rent, and scout potential roommates. Also, start saving money for potential upfront costs such as the security deposit and first and last month's rent. • Prepare a realistic timeline to ensure success! ♦

Chris Mailloux

Having a clearly defined goal is critical. It is a proven fact that writing your goals down greatly increases your chances of reaching them. Somehow, by writing it down your subconscious mind visualizes it better and starts to formulate a plan to achieve it. In February 2003, USA Today published an article in which they had interviewed people from the year prior about their New Year’s resolutions for 2002. They then divided the people into two different categories: 1. People who wrote their goals down 2. People who just thought about them When they checked on them a year later only 4% of the people who just thought of their goals made any changes, but 46% of the people who wrote their goals down made changes to their lifestyles. That is a difference of a 110%! It clearly displays that writing down your goals increases your rate of success.
"When there's no vision, the people perish” - an old proverb

“If winning isn't everything, why do they keep score?" - Vince Lombardi

new your passion and direction. Having your goals written down is a great start but having goals that have clear mea-surements and timelines is even better. It is essential to have measurements and time-lines built into your goals, but don’t stall on writing something down until you have the measurement and timeline done. When it comes to measurement and timelines, think of automotive racing. The goals here can be pretty clear - make the car go around the track within a certain time limit and/or the car has to be the first car across the checkered line at the end of the race. Be clear. Be precise Don’t be afraid to dream big. Aim high, but don’t be scared to write it down. I have found that setting my long term goals can be fairly easy. It is odd that it seemed to get harder when I started mapping out my short term goals. The key is to make your short term goals so clearly defined that you are able to incorporate bite size pieces of them into your daily life.


• Buy a suit: You're likely to wear one several times during your final year, whether attending career fairs, giving formal presentations in class, or going on interviews. Although a suit can be pricey, think of it as an investment in your future. • Polish up your resume and cover letter: Take advantage of the free advice offered at the Odette Career and Placement Service, and always have an updated resume and cover letter on hand. “You never know when you'll meet someone who can get you a job,” says Kerry Gray, Manager, OCAPS. • Practice Interviewing: Practice makes perfect! The Odette Career and Placement Service offers interview skills sessions and can arrange for you to participate in a mock interview. • Create a portfolio: Many students forget about creating a portfolio to showcase their work, but a collection of notable work can give you an advantage when it comes to standing out among other job applicants. Portfolios featuring term papers, research projects, or work from summer internships are ideal. • Go to career/job fairs: Attend a career/job fair if you're interested in the employers attending. Students often will apply for jobs they are only marginally interested in.
16 | april 2010

I don’t know about you, but I love watching winners in action. This is why I loved watching the winter Olympics this past February. As I was watching a couple of the events, I started to think about the differences in thought patterns and the differences in mental and physical attributes between the person who goes home with a gold medal and the person who goes home in last place. What is it? Is it luck, talent, experience, passion or drive?
"A winner is someone who recognizes his God-driven talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.” - Larry Bird

Winning is something that most people like to do yet so few of us actually ac-complish. So what is the difference between a winner and those others who aren’t? Being a winner has a lot of elements, but here are just a couple points that are essential in becoming a winner. 1. Having Clear Goals 2. Working in your Passion 3. Always Persevering

"Second place is just the first place loser.” - Kyle Busch, NASCAR Driver

Focusing On Goals
"Map our your future, but do it in pencil.” - Jon Bon Jovi

The other great benefit is when times get tough, you can easily go back and read over your visions and dreams, and it will help you to re-

How badly do you want it? The
april 2010 | 17

SiFe advice
word passion, according to Webster’s dictionary, is a word that comes from the Latin word passio, which means to suffer or to endure. My definition of having a passion for something is to burn with desire, to want it more than anything else. It’s all you think about, dream about and when you wake up, you think of it. What do you dream about? What do you look forward to doing? I enjoy watching a NASCAR race. One of the most passionate drivers that I have seen recently is Kyle Busch. You can tell by how he talks, by how he drives the car, by how upset he gets when he loses a race and by how he celebrates when he wins, that he is one passionate person.
“A great leader's courage to fulfill his vision comes from passion, not position.” - John C. Maxwell

kicker here success StORY Perseverance
“If you're not making mistakes, you're not taking risks, and that means you're not going anywhere. The key is to make mistakes faster than the competition, so you have more changes to learn and win.” - John W. Holt, Jr.

We all have failed at something. I would rather try and fail, then to not try at all. I have had some big failures in business. Every time I fail, it just makes me want to win that much more. As I am sure we all know that I would be lying if I said that life is going to be easy. There are always ups and downs. Celebrate the highs and learn from them. Learn from the lows to ensure you won’t have to go through them again, but don’t stop. Don’t give up. That is why it is important to have clear, precise goals in a written form. When times get rough you can refer to them to give you encouragement and hope. Al-so, by referring to your goals, it puts a perspective on your current situation, and it will give you the energy you need to keep going. I like what Arnold Palmer says: “It's a funny thing, the more I practice the luckier I get”. A major key in persevering is making sure our attitude is correct. It is so easy to have our attitudes off a bit. A great example in regards to keeping our attitude in check is the use of the term in the aeronautic field. The attitude of an airplane is the orientation of the aircraft in relation to earth. The attitude indicator is an instrument used by the pilot to indicate pitch and bank or roll. There is a very interesting parallel between

the attitude of an airplane and your attitude in your personal life. Attitude determines your destination whether you want it to or not. Even if it is off a tiny bit, the result in the end could be huge. Where is your attitude? We all have days when our attitude is less than desirable, but I am talking about your average level throughout a given week. Are you positive? Are happy? Do you see your world has half full? Or half empty? If you are one who is continually trying to improve yourself, then read books on attitude. Read biographies. Learn how great people overcame tremendous odds and begin to apply those attributes to your own life. Do an attitude check daily to ensure that you’re going in the direction where you want to go.
“We choose what attitudes we have right now. And it's a continuing choice.” - John C. Maxwell "Losers live in the past. Winners learn from the past and enjoy working in the present toward the future.” - Denis Waitley

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past clients’ reviews. If you are interested in connecting with a particular tutor, you can contact the tutor via email at no charge. In having a comprehensive website allowing users to filter through a large directory of potential tutors, they are more likely to find a suitable tutor. This website also provides a place for tutors and students to share helpful educational resources and blogs. In addition, tutors can post documents, URLs, tutorials, assignments, or anything that they wish to share with their clients or the online community of tutors. Furthermore, this service will provide an opportunity for aspiring, as well as practised tutors to reach a wider market and generate new clientele. "I hope to build a searchable online community to find the most qualified and passionate tutors i n the area and connect them with students in need of their services." ProvideTutors.com was launched in December 2009 and is free to all customers during the beginning promotional period. Please visit providetutors.com if you are a tutor looking to generate more clients or someone looking for help in a particular subject manner. You can also contact Ryan Byrne at ryan@ providetutors.com.♦

You can think you have all the passion in the world, but until you walk the walk, do the hard stuff and get your hands dirty, you may be just full of hot air. The Great Teacher said, “You will know them by their fruit” In my opinion, passion isn’t anything until there is a physical representation. Here is a great real life example: I need to exercise at least every other day. Now I would want to say that I am passionate about being healthy and about keeping fit, but if I am not consistently working out once or twice a week (no physical representation) then I am not passionate about it. I am all talk. Verbal passion plus physical action equals: A Passionate Person

Get started today. Write your goals and dreams down and work them into your daily life. I enjoyed watching the Olympics and the opportunity to watch true winners win. But I think I will stay out of professional sports and be a gold medalist in my Olympic size arena: Business.♦

fter graduating from Brown University’s Master Program in Innovation Management and Entrepreneurship, Ryan returned to Windsor-Essex County to utilize the skills he developed for a new venture. Having tutored throughout his university years, Ryan saw an opportunity to use technology and the internet to help connect struggling students to tutors in the local area. He looked at a number of issues that faced students trying to find a tutor. For example, where can you go to find a knowledgeable tutor? How does one tell a good tutor from a bad tutor? How can one find an affordable tutor? In order to connect students with their ideal match, Ryan created ProvideTutors.com. His web based service allows you to search an online directory of tutors filtered by a number of criteria such as subjects, education levels, and price. You can view the tutor’s background information and their


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april 2009 | 19 2010

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RIGHT: Sarah Maccarone

SiFe interview kicker here

& Q
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Q: Why did you become involved with SIFE? Q: After graduating, did you find employment?

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first job?

Featuring Sarah Maccarone
A: I became involved with SIFE because it combined my two passions: business and making a difference. I had checked out a few of the other clubs on campus and they seemed okay but nothing really caught my eye until I received an email about SIFE starting up at Odette (ACE at that time) and all it had to offer. After attending a few meetings and hearing about all the exciting projects, I was hooked.

past VP External/Internal Operations of sife windsor
ronto with my part-time position and found a full-time corporate level position within two months. I took the first job offered to me because I hadn’t gotten any other interviews and was fearful another opportunity may not come around for a while. Q: Did you feel comfortable in your ability for the business world? A: I felt very confident in my business ability; the skills you gain from SIFE are the same skill sets you need in the business world. I had a lot of material and experience to work with during my interview. Project management, organization, time management, and presentation skills were a few of the many transferable skills I was able to take from my experience at Odette right into my job. Q: What tools did you use when looking for your


"The skills you gain from SIFE are the same skill sets you need in the business world. "
I would be a great fit. I was offered the job after my interview and am now working in a higher level position as a Project Manager for the Fraud Management Team at TD Bank. In the end, leaving turned out to be the best thing I could have done for my career at TD. Q: Do you have any advice for current Odette School of Business, University of Windsor students? Where should they focus: school, involvement, networking, or a combination of all three? A: The best edge is experience; you can gain experience in school, getting involved, working, internships, volunteering and through job shadows. Networking is important to get you an interview but you will need experience to answer the behavioral questions. One of the best things I discovered is creating a 30-60-90 Day Plan whenever applying for a job. Many people don’t take the time to do them and it really helps you understand what the job requires and whether or not it is something you can see yourself doing. The best advice is don’t worry about the pay. What matters the most is doing something you love; otherwise, work will become a chore and your chances of being successful will greatly decrease. Q: What are your plans for the future? A: During the five months I had off between jobs, I co-founded a non-profit group that will focus on helping troubled teens build successful self-sustainable futures. We are currently in the process of raising funding to build a retreat centre in a country setting that will be used for our youth programs and to generate revenue when used by outside groups. After we get things running I plan on working with youth in our program and help them gain employment through skilled trades, internships, and of course entrepreneurship!.♦

A: To get a job after graduation I used mainly networking skills. I had people I know in Human Resource positions help review my resume and cover letters. I passed my resume to all my contacts in case they came across an opportunity to pass it along for any open positions. I also asked a lot of people about their jobs and what they enjoyed to get ideas on what positions to apply for. Q: Describe your first employment experience. A: I became an analyst with the strategic sourcing under TD’s corporate services division. For those who have never heard of strategic sourcing (because I had never before) it was the department responsible for purchasing any large products and services for the entire bank. It was great to finally start working full time, especially receiving pay cheques. It ended up being a crash course in office politics! A game which I initially did not know how to play nor had the personality to entertain some of the things that were happening as a result. I was able to work on some great projects and learn many skills, but at the end of the day I couldn’t hide that I didn’t really have a passion for what I was doing. After only ten months of working in my position I decided to cut my losses and leave. I made sure to leave on good terms; I thanked them for the opportunity they had given me, expressing I felt I was better suited elsewhere. Leaving the company was the most devastating part. There were no other positions available within TD matching my skill level. Q: Are you currently employed? If so, where? A: I recently just became employed again. One of the internal TD business units that I was working with as a sourcing analyst had some positions open up. They sent me an email asking me to apply for the job as they felt

A: I travelled for a couple months after graduating as opposed to looking for a job. When I returned home the economy was starting to enter into the recession. Not the best time to start looking for a job. I decided to try and find a job within TD and applied for anything of interest on our internal website. I transferred to To20 | april 2009 2010

april 2009 | 21 2010



Corporate Law in a Contemporary Context
In this capitalist economy; “corporations touch every part of our daily lives”, says Dr. Len Rotman, a member of the Faculty of Law. Corporate law, which monitors and legislates business practices, is vital to a healthy society. Though, its complexities can result in many gray areas, particularly when prosecuting big business. Feelings about corporate law are shifting, something Rotman acknowledges and encourages. “Today’s generation of students expect a degree of corporate accountability”, says Rotman. Companies have an intrinsic responsibility to their communities. “I think the concern about accountability has always been there,“ says Rotman, “but certainly not in as prominent a way as it is now.” Scandals, like those with Enron, have drawn the attention of the public and have helped people “recognize the connection between ethics and business operations,” he says. “Academics who had been arguing in favour of such a connection are now receiving greater exposure for their work, which is then used to corroborate the connection.” Rotman specializes in various aspects of Corporate Law, including Fiduciary Law, corporate governance, and comparative corporate law. “The goal of a business cannot be profitability alone,” Rotman says. “There must be consequences, for polluting an area, for instance. Profit and ethical business techniques are not mutually exclusive”, he says. “Corporate social responsibility, environmental awareness, sustainability, ethical decision making, investment practices, and so many other important corporate law issues have significant effects, not only on individuals, but on nations.” says Rotman. What is concerning is “given the tremendous impact that corporations have, we generally know very little about them and how they operate.” In the classroom, Rotman takes into consideration context and accountability. Learning the law is different than understanding why it exists as it does, he says. “It’s important to examine the decision making process and what the laws are there to protect”. His hope is that he will encourage his students to recognize injustices, and when given the opportunity, work toward change in the future. “The greater public interest in corporate law in recent years, has already had an impact on corporate practice and motivation, particularly with regard to corporate social responsibility. Consequently, any increased public awareness will likely bring with it an increased ability to influence corporate practices, either directly or through government regulation of their activities,” Rotman says. Being aware of international corporate policies and how countries differ, for better or for worse, is also important; as it helps encourage new and multiple perspectives. It creates a well rounded experience and will hopefully lead to “better corporate citizens”, says Rotman. Rather than focusing on shareholders expectations and short-term gain, it is more important for business’ to remain consistently profitable by creating a strong and ethical foundation. This feeling permeates the Canadian psyche and is fast becoming a more

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Dr. Len Rotman, member of University of Windsor's Faculty of Law.

globally acceptable ideology, Rotman says. With the inclusion of Windsor Law’s “access to justice” theme, focus on international legislation, and multiple teaching aids, Rotman provides a wealth of perspectives and knowledge. “My favourite class is probably my fiduciary law class,” he says. “There are no more than a small handful of similar classes in law schools in Canada and the United States, and mine was one of the first. I am proud of its success and longevity.” Since its inception, an expansion of fiduciary law has occurred, which is a happy coincidence, says Rotman. The fact that teaching is so enjoyable is in large credit to the students, he says. “My goal is not only to educate students, but also to foster their enthusiasm of the subject matter.” It is very rewarding, he says, opening students eyes to legal obligation and getting their feedback. Often students are “a valuable source of inspiration for my research.”