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Leadership is the art of accomplishing more than the science of management says is possible.”
--- Colin Powell

RATIONALE
The general nature of an accomplishment report is regularly prepared by an individual leader in order to assess or
monitor his performance status and significance of his achievement in public office.

It is status report that provides an overview of what was achieved during the given period. Specific information
related to team work progress, goals established and achieved, problems arisen and decisions made, and descriptions of
unplanned activities are covered by the report . Project process is managed by the team leader who collects all necessary
information, conducts analysis, tracks tasks and manages team members. Task management groupware helps team leader to
do these tasks to create job reports.

Along this concept perspective, Isabela City is considered as a 4th income class city with booming economic
progress. The Philippines Constitution under Local Government Unit (LGU) recognizes the importance of local governments.
... These local governments are agencies of the national government in the matter of collection of taxes, law enforcement, and
other governmental functions, which ... The elective officials are the municipal mayor, vice mayor, and councilors.

The Isabela City Government adheres to the Civil Service Commission (CSC) battlecry “Public office is a public
trust”. The city mayor is the leader of the council and has a number of roles which are both legislative and functional. The
legislative requirements are outlined in Section 73 and 73AA of the Local Government Act 1989. The Act states that
the mayor not only takes precedence at all municipal proceedings within his area of responsibility but then, provide accurate
and factual report of his accomplishment for the constituents’ benefit of information. The focal point of his leadership status
report is anchored on five basic services: agriculture, health, social welfare, maintenance of public works and highways, and
environmental protection.

This concept paper presents a logical framework and creative means of presenting comprehensive, .informative and
meaningful description of his attainment as a public servant. It is a digital video information report and promotional ad about
the city mayor’s accomplishment from the day he assumed office up to the present time. It serves a vanguard of his good
governance and baseline of his best leadership skill and administrative performance.

Furthermore, the proposed accomplishment report and promotional video ad production will showcase the benefits
and results of his work and the action he took to achieve them. It will benefit local citizens, netizens, local professionals,
academe, partner organizations, neighbouring cities, municipalities and provinces in Region IX and the entire Philippines as
well. With this state-of-the-art video production, the city mayor’s adherence to public service bound by deities and
responsibilities will be validated and will create clear mental picture and mindset of every Isabeleňo and the whole ASEAN
communities.

P U RP O S E

1. To develop correct, accurate, plausible and meaningful digitally designed Accomplishment report Governance status
ad campaign video production highlighting major and significant programs and project implemented, human services
deliverables of Isabela City Mayor CHon. Al-Qaid Akbar and historically accurate cultural festivals and events in the
regions that will help the DOT create exciting and interesting country image for the Philippines;

The Working Leader

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Leadership is the art of accomplishing more than the science of management says is possible.”
--- Colin Powell

OBJECTIVES

1. To assist the local government units of Isabela City develop a cutting-edge video production as effective strategy to
inform the public and promote Isabela city grandeur based on accomplishment report, cultural festivals, historical
attractions and unique tourist facilities and services;

2. To build a strong public trust and boost the economy of the city in order to make Filipinos fully appreciate tourism and
cultural products in Isabela City as they all become the vanguards and keepers of all our cultural heritage and
traditions, the protectors of our environment; and the friendly hosts to visitors in their respective communities through
video production info/promo ad campaign.

P RO J E C T D E S C R I P T I O N
This digital video production will be unique, unusual, distinctive, innovative, strategis, showing why the team has the
best solution in presenting a compelling product.

T A CT I C A L S T R A T E G I E S

1. Create a Technical Working group and artistic video production team to be composed of experts in the fields of folk
dance, music, theatre, props and costumes, cultural history, local tourism who will develop a set of policies governing
the cultural development program and data sources for accomplishment report.
2. Production of a Logo Design for the video promo ad ID, brochure, etc.( tentative for editing)

1. Tayo na sa Isabela

The Working Leader

 P a g e |3
Leadership is the art of accomplishing more than the science of management says is possible.”
--- Colin Powell

2. The Working Leader –Mayor Akbar Accomplishment Report

3. Media Promotion

1. Publicity is essential in the success of this campaign. It must promote the very concept of the program
nationwide.
2. Media promotion should cover print, radio and television. To sustain this particular undertaking, it is best to
open the promotion to private sponsors who manifest strong interest in tourism. Sponsors can supply
banners and other promotional expenses.
4. Results-Based Management(RBM) is a program/project life cycle approach to management. It integrates:strategy,
people, resources, processes and measurements to improve decision-making, transparency, accountability. The
approach focuses on:

 achieving outcomes

 implementing performance measurement

 learning

 adapting, and

 reporting on performance, including outcomes

The city mayor uses RBM to effectively and efficiently manage Isabela city’s budget, work and programs international
assistance. It is more than just a set of tools; it is a management approach and a way of working that looks beyond activities
and outputs to focus on actual result, the outcomes of projects and programs.

A CT I O N P L A N

RESOURCES
OBJECTIVES ACTIVITIES STRATEGI Time Frame Human Materials Financial EXPECT
ES ED
RESULT

The Working Leader

 P a g e |4
Leadership is the art of accomplishing more than the science of management says is possible.”
--- Colin Powell

1. To orient One-Day Orientation for Collaborativ March 2018 Tech work LCD, Isabela City done
working staff Technical Working e group group camcorder, LGU
on their roles Committee and Artistic immersion/ /Artistic video digicam, Admin
and Video Prod Team Job prod team camera, printer, section
responsibiliti assignment paper, laptop
es of the
project.
2. Discuss
documentary
research
principle and
video
production
framework.
1. Gather Documentation/ Tasking March 2018 Tech work camcorder, Isabela City done
information Research e.g. photos, and small Mid month group digicam, LGU
that are videos, facts, interview, grouping/ /Artistic video camera, laptop, Admin
contributory etc. time bound prod team paper, ballpen, section
to the assignment audio recorder,
success of tripod
the video
promo ad
production
2. Pre- Video Production Tasking March 2018 Tech work done
Tasks and small 3rd week group
 Permits/credits grouping/ /Artistic video
 Schedule time bound prod team
 Shooting assignment
Locations
 Destinations
 Angles
 Talents
 Interview
 Scriptwriting
3. Post- Video Production tasking and March-April Artistic video camcorder, Isabela City done
 Video small 2018 prod team digicam, LGU
storyboard grouping/ camera, printer, Admin
 Video authoring paper, laptop, section
software desktop
 Video editing computer,
room/location blanks cd’s,
 Documentation mobile memory
 Initial story, internet
assessment connection,
 Prlim-viewing video editing
software
4. Final Viewing team April 2018 Artistic video camcorder, City LGU done
 Video assessment 2nd week prod team digicam, Admin
assessment camera, printer, section
tool for paper, laptop,
accomplishmen desktop
t report/promo computer,
ad video prod. blanks cd’s,
mobile memory

The Working Leader

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Leadership is the art of accomplishing more than the science of management says is possible.”
--- Colin Powell

story, internet
connection,
video editing
software
Launching of Video Tasking April 25, Tech work Launching done
Accomplishment Report and small 2018 group program/invitatio
/Promo Ad dubbed: grouping/ Before/durin /Artistic video n/LCD, plasma
1. The Working time bound g Isabela prod team TV, etc.
Leader assignment City
Mayor Ochoy Akbar founding
Report anniversary/
2. ‘Tayo na sa cocowayan
Isabela! fest 2018
Cultural/promotional/
eco-tourism digital
ad video
5. Media Promotion Teamworkn Specify date Specify later Specify later Specify later undone
(Integrative ing/networki later
approach) ng
 Radio station
 PPA wharf deck
 Isabela-Zambo
vessels/fast sea
craft
 Cable operators
 Schools, SCU’s
 Line
agencies/office
s
 Market,city
plaza

B U DG E T I N G P L A N S
 All working team are guiding by terms of reference agreement and condition.
 main budget categories
 Production fees
 Talent fees
 Logistics
 Food and snacks allocation
 Transportation expenses
 Documentation
 Shooting location rentals
 video editing equipment
 publicity/media promotion

The Working Leader