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OUR LADY OF FATIMA UNIVERSITY

SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT
VALENZUELA CITY
SUBJECT : RESEARCH PROJECT (Market Research)
TOPIC : Chapter V, VI, VII (Discussion, Conclusion and Recommendation) Formatting

CONTENTS:
 5.0. Discussion
 6.0. Conclusion
 7.0. Recommendation

MARKET RESEARCH FORMATTING
(CHAPTER V, VI, VII: DISCUSSION, CONLUSION AND RECOMMENDATION)

5.0 Discussion
The study aimed to (Title of the Study) in terms of (Independent Variables Used). Based on the result of
the survey questionnaire, the responses of the respondents in the study were:
1. Demographic Profile of the Respondents
2. Determining Factors to determine the (Title of the Study) in terms of:
3. Is there any significant difference to determine the (Title of the Study) in terms of
(independent variables)
EXAMPLE:
The study aimed to determine the factors of online Travel Agencies vs. Traditional Travel Agencies in
terms of Customer Retention, Customer Satisfaction, Pricing, Reliability, and Tour Package. The
respondents in the study were:
1. Demographic Profile of the Respondents:
 Three (3) or fifteen percent (15%) of the respondents belong to age 28 years old, two (2)
or ten percent (10%) of the respondents age belong to ages 19, 20, 26, and 43, while
one (1) or five percent (5%) of the respondents age belong to ages 17, 22, 24, 25, 31,
32, 37, 39, and 41.
 Eleven (11) or fifty-five percent (55%) of the respondents belong to gender female, and
nine (9) or forty-five percent (45%) of the respondents belong to gender male.
 Twelve (12) or sixty percent (60%) of the respondents fit in the status of Single and eight
(8) or forty percent (40%) of the respondents fit in the status of Married.
 Seventeen (17) or eighty-five percent (85%) of the respondents are College Graduate
and three (3) or fifteen percent (15%) of the respondents are High School Graduate.
 Six (6) or thirty percent (30%) of the respondents consists of 4 members in their family,
five (5) or twenty-five percent (25%) of the respondents consists of 3 members in their

10 with verbal interpretation “Agree” to the statement “Agency can deal with every client’s demand”.90 with verbal interpretation “Agree” to the statement “Agency offer exceptional indulgence for return customer”. After that ranked no. 4 or 2.00 with verbal interpretation “Agree” to the statement “Agency consider the slogan ‘What you want is what you get’”. Next ranked no. three (3) or fifteen (15%) of the respondents consists of 5 to 6 members in their family and two (2) or ten percent (10%) of the respondents consists of 7 family members and one (1) or five percent (5%) of the respondents has 8 family members. 1 or gave 3. Then ranked no. Then ranked no. and two (2) or ten percent (10%) of the respondents are a housewife and one (1) or five percent (5%) of the respondents works as a travel agent. accountant. eight times a year. Variables of Online Travel Agency  Customer Retention . photographer and an OFW. and two (2) or ten percent (10%) of the respondents travel five to seven times a year and one (1) or five percent (5%) of the respondents travel once a year. 2 or 3. three (3) or fifteen percent (15%) of the respondents work as a manager. three (3) or fifteen percent (15%) of the respondents travel twice a year or thrice a year.  Four (4) or twenty percent (20%) of the respondents are still students. . 3 or 3. 4 or 2. 1.95 with verbal interpretation “Agree” to the statement “Agency performs proper actions to clients’ objection”.05 with verbal interpretation “Agree” to the statement “Agency value customers’ faithfulness”. businessman and Teacher/instructor. 1 or gave 3. call center agent.15 with verbal interpretation “Agree” to the statement “Agency proposes a concession for return clients”.  Four (4) or twenty percent (20%) of the respondents travel often. or nine times a year.20 with verbal interpretation “Agree” to the statement “Agency shows interest to the clients’ inquiry”.The respondents ranked no. Lastly ranked no. 3 or 3.25 with verbal interpretation “Strongly Agree” to the statement “Central goal of the agency is to give clients’ the satisfaction”. 5 or 2.90 with verbal interpretation “Agree” to the statement “Agency provides the finest tour services”.  Customer Satisfaction .75 with verbal interpretation “Agree” to the statement “Agency offers a helping hand for the clients”. OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY. Lastly ranked no. 5 or 2. BUSINESS AND MANAGEMENT VALENZUELA CITY family. After that ranked no. Next ranked no.The respondents ranked no. 2 or 3.

85 with verbal interpretation “Agree” to the statement “Agency assures that the tour program is followed”. BUSINESS AND MANAGEMENT VALENZUELA CITY  Pricing .  Tour Package . 2. and “Agency offer low rate without harming the clients’ travel experience”. Then ranked no.The respondents ranked no. 2 or 3. Variables for Traditional Travel Agency .00 with verbal interpretation “Agree” to the statement “Agency look what are the trending place and consider it in making a tour package”. After that ranked no. 1 or gave 3. 2 or 2.90 with verbal interpretation “Agree” to the statements “Agency provides affordable pricing when it comes to travel services”. Lastly ranked no. 3 or 2. 4 or 2.85 with verbal interpretation “Agree” to the statement “Agency assemble travel prices that everyone can enjoy”. 1 or gave 3. 5 or 2. “Agency execute appropriate pricing distribution of travel components”. After that ranked no.The respondents ranked no.The respondents ranked no.10 with verbal interpretation “Agree” to the statement “Agency construct a complete price tour package”. 3 or 3. OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY.00 with verbal interpretation “Agree” to the statement “The agency guarantee that no customer will be left behind”. 4 or 2. 2 or 3. Then ranked no.90 with verbal interpretation “Agree” to the statement “Agency propose tour package that perfectly fits the clients’ background”.10 with verbal interpretation “Strongly Agree” to the statement “Agency create tour packages that are reasonably priced”.95 with verbal interpretation “Agree” to the statement “Agency assembles all the travel operation before the travel date”. 3 or 3.  Reliability . 1 or gave 3. Lastly ranked no. Next ranked no. Lastly ranked no.05 with verbal interpretation “Agree” to the statement “Agency create an array of tourist destination in one tour package”.10 with verbal interpretation “Agree” to the statement “Agency make sure that they will give the clients travel services anchored in their concurrence”. 5 or 2. Next ranked no.95 with verbal interpretation “Agree” to the statement “Agency merges the ideal travel components in a tour package”.05 with verbal interpretation “Agree” to the statement “Agency ensures that the private information of the client stays just between the agent and the customer”. The three statements equal in ranked no.

50 with verbal interpretation “Strongly Agree” to the statement “Agency create tour packages that are reasonably priced”.60 with verbal interpretation “Strongly Agree” to the statement “Agency consider the slogan “What you want is what you get””.OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY. Lastly.65 with verbal interpretation “Strongly Agree” to the statements “Central goal of the agency is to give clients’ the satisfaction” and “Agency offer exceptional indulgence for return customer. 3 or 3.The respondents ranked no. After that.75 with verbal interpretation “Strongly Agree” to the statement “Agency performs proper actions to clients’ objection”. 4 or 3. 2 or 3.70 with verbal interpretation “Strongly Agree” to the statement “Agency assembles all the travel operation before the travel date”. Next. Lastly.85 with verbal interpretation “Strongly Agree” to the statement “Agency shows interest to the clients’ inquiry”.75 with verbal interpretation “Strongly Agree” to the statement “Agency offers a helping hand for the clients”. ranked no. 2 or 3.  Pricing . ranked no.65 with verbal interpretation “Strongly Agree” to the statement “Agency proposes a concession for return clients”. 4 or 3. 2 or 3. 2 or 3.55 with verbal interpretation “Strongly Agree” to the statements “Agency provide the finest tour services” and “Agency can deal with every clients’ demand”. 1 or gave 3. ranked no. 1 or gave 3. ranked no.  Customer Satisfaction .  Reliability .75 with verbal interpretation “Strongly Agree” to the statement “Agency provides affordable pricing when it comes to travel services”. ranked no. 1 or gave 3.70 with verbal interpretation “Strongly Agree” to the statement “Agency value customers’ faithfulness”. After that there is an equal in ranked no.30 with verbal interpretation “Strongly Agree” to the statement “Agency assemble travel prices that everyone can enjoy” and “Agency offer low rate without harming the clients’ travel experience”.The respondents ranked no. 1 or gave 3. Next ranked no.The respondents ranked no. BUSINESS AND MANAGEMENT VALENZUELA CITY  Customer Retention . 5 or 2.65 with verbal interpretation “Strongly Agree” to the statements “Agency ensures that the private information of the client stays just between the agent and the customer” and “Agency make sure that . Lastly. Next there is an equal ranked no. the remaining statements equal in ranked no. 3 or 3. ranked no.25 with verbal interpretation “Strongly Agree” to the statement “Agency executes appropriate pricing distribution of travel components”. 3 or 3. Next. Then.The respondents ranked no.

The statement “Central goal of the agency is to give clients’ the satisfaction” under the variable Customer Satisfaction ranked 1 in the survey results for both online and traditional travel agency. and they focused on one goal which is to meet every customer’s fulfilment. ranked no.55 with verbal interpretation “Strongly Agree” to the statement “Agency constructs a complete price tour package. college graduate/student who travels often. Customer satisfaction . 3 or 3.55 with verbal interpretation “Strongly Agree” to the statements “The agency guarantees that no customer will be left behind” and “Agency assures that the tour program is followed”  Tour Package . In terms of determining variables: 1.65 in three statements with verbal interpretation “Strongly Agree” to the statements “Agency merge the ideal travel components in a tour package”. another equal ranking in ranked no. 2 or 3. Which means.60 with verbal interpretation “Strongly Agree” to the statement “Agency look what are the trending place and consider it in making a tour package”. ranked no.0 Conclusion (Just include the variables or factors that got the highest rank or percentage in the survey results. Demographic Profile of the Respondents 2. 2. OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY. Next. Which means every travel agency aims to give nothing but the best for their clients.) 1. Lastly. “Agency create an array of tourist destination in one tour package”. and “Agency propose tour package that perfectly fits the clients background”. The statement “Agency shows interest to the clients’ inquiry” under the variable Customer Retention ranked 1 in the survey results for both online and traditional travel agency. single. Determining Factors: EXAMPLE: Majority of the respondents belonged to the age 28 years old. Lastly. female. 3 or 3. all the inquiries of customers regarding tour are taken care of by the chosen type of agency.The respondents ranked no. 6. 1 or gave 3. BUSINESS AND MANAGEMENT VALENZUELA CITY they’ll give the clients travel services anchored in their concurrence”. Customer retention is an assessment of the product or service quality provided by a business that measures how loyal its customers are.

BUSINESS AND MANAGEMENT VALENZUELA CITY talks about the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. Recommend to sustain or maintain those got the highest ranks while recommend to improve those got the lowest rank. It is one of the most important variables in a travel agency because most of us wants to travel within our budget. OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY. The other is termed as “call-time”. 2. The statement “Agency create tour packages that are reasonably priced” under the variable Pricing ranked 1 in the survey results for both online and traditional travel agency.  Answer in QUESTION NUMBER 4 of Statement of the Problem will be answered here. 7. We therefore recommend that online travel agencies should be conscious of the time (schedule). As we observed in the survey results. Therefore. Considering that tour packages of online travel agencies are arranged randomly. When it comes to the variable “Reliability” under the statement “Agency assures that the tour program is followed”. that is why it creates a not so good impressions to customers. With this. Pricing depends on the customer’s perceived value of the product in comparison to his or her perceived value of the competing products. the statement “Agency offers a helping hand for the clients” ranked 5 for Online Travel Agency. company outing and for backpackers. Online Travel Agencies 1. It can be by means of not saying no to any customers’ inquiry. the travel agents should listen carefully to every customers’ complains so that they will know what to do the next time. family bonding. business tycoons. we recommend for the online travel agencies that they should always be willing to render assistance to their customers. EXAMPLE: A. every product or service produced by travel agency is priced depending on it. we predict that delayed flights is one of the factors. They should do their best to track the stated exact time so that the comfort and expectations of the customers will not be ruin in the first place. 3. Like for students. Which means. 3.0 Recommendation  Recommendations will be formed based on the result of the survey. Wherein the given time and date of tour is not followed. any online travel agencies should create a tour package for every group of people and occasion. It will not be expensive or affordable without seeing that it is worth it. .

When it comes to the variable “Reliability” under the statement “Agency assures that the tour program is followed”. we recommend for the traditional travel agencies that they should always be willing to render assistance to their customers. BUSINESS AND MANAGEMENT VALENZUELA CITY B. It can be by means of not saying no to any customers’ inquiry. OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL DEPARTMENT ACCOUNTANCY. We therefore recommend that traditional travel agencies should be conscious of the time (schedule). any traditional travel agencies will keep achieving increase in market sales as they continue doing this strategy. Therefore. 2. With this. business tycoons. We recommend that traditional travel agencies should do a research about the preferences of the tourists and it will help them in creating tour packages. family bonding. we predict that delayed flights is one of the factors. company outing and for backpackers. the statement “Agency offers a helping hand for the clients” ranked 5 for Traditional Travel Agency. That’s why it creates a so good impressions to customers. Traditional Travel Agencies 1. . Considering that tour packages of traditional travel agencies are arranged randomly following the different types of travelers like for students. They should do their best to track the stated exact time so that the comfort and expectations of the customers will not be ruin in the first place. 3. Wherein the given time and date of tour is not followed. As we observed in the survey results. the travel agents should listen carefully to every customers’ complains so that they will know what to do the next time. The other is termed as “call-time”.