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Genevieve Scarano, MA

914.274.7099 | New York, NY | |

Wr i t e r & E d i t o r
Social Media Management | Editorial Project Management
Versatile journalist with extensive experience writing/editing for digital and print publications targeted toward
diverse audiences, including Sourcing Journal, Cosmopolitan, and Urbanette. Demonstrated ability to understand
audiences and plan effective social media coverage utilizing Facebook, Instagram, and Twitter. Team-oriented, with
experience collaborating with editorial divisions to identify and report on influencers, products, and industry trends,
ensuring coverage and content fits flawlessly into this dynamic environment. Leverage cross-platform social media to
post daily, offer exclusive content, and cover events. Prepare publications for long-term strategic growth by utilizing
analytics to determine social media reach and article metrics, identifying top-performing topics and stories.

Staff Writer, New York, NY, 2016 to Present
Write/edit 40-−50 articles weekly for digital apparel/textile trade magazine with 100K+ readership catering to
sourcing and manufacturing executives. Pitch, research, and write a wide variety of content, editorial, and feature
projects focusing on fashion, footwear, retail, sustainability, and technology, while simultaneously collaborating to
contribute pieces for partner publications Rivet and Vamp. Study social media and other digital analytics to identify
topics that resonate with readers and develop strategies for effective targeting.
Key Accomplishments:
▪ Overhauled social media accounts and expanded social media presence by using Hootsuite to schedule
posts, sharing breaking news, covering events, and interacting with readers.
▪ Wrote many top-performing articles focusing on emerging fashion trends, sustainability collaborating
highlights, and wearable technology.
▪ Covered key domestic and international events, including New York Fashion Week, 2016 and 2017 BF
+DA Positive Impact Awards, and 2017 FEMMY Awards.
▪ Selected as guest speaker for editorial careers panel and professional development classes at LIM
College in New York City.
Features Intern, New York, NY, May to August 2015
Transitioned seamlessly between executive assistance and editorial roles, providing schedule management and
financial reporting for Executive Editor while editing several magazine sections.
Key Accomplishment:
▪ Edited Table of Contents and Cosmotivation while providing coverage, research, and transcriptions for
other sections. Featured dating and relationship clip in magazine’s 2015 issue.
Editorial Intern, New York, NY, May to August 2013 to 2014
Wrote articles about culture, fashion, and health for pioneering digital magazine geared toward global women with a
readership of 100K+. Simultaneously assisted with proofreading, research, and social media management.
Key Accomplishment:
▪ Wrote articles/profiles about organic beauty, fashion technology, health culture, and female leaders.
E D U C AT I O N & T E C H N I C A L S K I L L S

Master of Science in Journalism, Boston University College of Communication, 2016
Bachelor of Arts in Journalism, University at Albany College of Arts and Sciences, 2014
Technical skills: Photoshop, InDesign, Medium, Final Cut Pro, Google AdWords, HTML, & Webpage Coding